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LAD@NID<br />
The Lifestyle Accessory Design (LAD) M.Des programme educates and trains<br />
professional designers to visualize and create lifestyle accessories and systems<br />
using different materials, processes and technologies.<br />
It relates to people’s way of living and the products they interact with, which<br />
form an important basis of their day-to-day lives. The programme draws from<br />
indigenous contexts and their socio-cultural values, beliefs, practices, cultural<br />
diversity and knowledge, which have contemporary applications in a global<br />
context. It delves into perception and trend studies of diverse dynamics that<br />
influence the lifestyles of consumers from various strata of the society.<br />
The designers from this programme aspire to drive the market by ‘Designing for<br />
Changing Needs’ and ‘Designing for Future Needs’, and make ‘Designed in India’<br />
a premier global brand. Focusing on personal and space accessories and products,<br />
it offers a strong multi-disciplinary edge wherein the students get an opportunity<br />
to work in a wide spectrum of domains such as jewellery, watches, bags, luggage,<br />
footwear, lighting, furniture, space accessories and interior objects, trend<br />
research and colours, materials and trims for consumer products and automobile<br />
interiors. The students are encouraged to build emotive connect and conceptual<br />
experiences for the consumers through the products they create.<br />
Studying a craft gives an ethnographic understanding of a particular culture or<br />
community which inspires designers to conceive sustainable as well as sustaining<br />
designs which are relatable.<br />
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