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We’ve worked with premier riders so we<br />
know the speeds they are travelling and<br />
the risks associated with motocross and<br />
supercross and that drove us to create a<br />
better helmet for our racers, which then<br />
trickled down into our consumers. MIPS<br />
was the logical way to go. It is a great<br />
system and we still use it quite a bit in<br />
our mountain bike line but as we moved<br />
forward we thought ‘what is the Holy<br />
Grail? Is there something else that might<br />
give an advantage?’ So we partnered with<br />
this laboratory up in Ottawa in Canada<br />
that has been studying brain injuries in<br />
a lot of stick-and-ball sports as well as<br />
cycling and we came across this product<br />
that they are using called Fluid Inside.<br />
We’d seen it used in hockey helmets and<br />
thought it might be something good to<br />
bring to motocross.<br />
FOX V3 & FLUID INSIDE
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