Estetica Magazine UK (4/2019)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
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Desmond Murray<br />
Guy Kremer<br />
Xennials<br />
(age 34-44)<br />
DESMOND MURRAY Atherton Cox London<br />
Every generation of women is currently embracing variations on the bob. For a woman in the 34 to 44 age<br />
group, I’d definitely recommend a bob-shaped look, obviously depending on the face shape. There is a vast<br />
variation of bobs out there that can be worn in a variety of ways, bespoke to the individual client, including<br />
one length, long layers, face framing and graduated. A bob is perfect for softening certain features or<br />
making them pop – it’s an incredibly versatile look, perfect for this age group.<br />
At this age, grey hair can start to be a concern. My top tip when covering greys is to use a semi-permanent<br />
rather than a permanent as this will ensure that when the hair grows out it does not leave a hard line.<br />
GUY KREMER, Guy Kremer Salons<br />
There is a definite trend amongst women of this age group towards shorter styles, but that doesn’t mean being ultra-sensible. It’s important<br />
to play with texture, creating movement even in the shortest styles and embracing natural waves and curls. Volume can sometimes<br />
be an issue with women in this age group, and texture and movement can help create the appearance of more voluminous hair, as can<br />
the right products. In terms of colour, it’s about natural looking hues created using multiple shades and clever placement for a beautiful<br />
multi-tonal effect.<br />
16 trends
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