IFA International 2019 Review Edition

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SAMSUNG TAKES 8K MAINSTREAM
WITH NEW 55-INCH MODEL
Samsung has already made great
strides with 8K; but the launch of
its new 55-inch Q900R 8K QLED
TV has turned heads at IFA 2019.
The key appeal of the new TV is
that it offers 8K at a smaller size;
more likely to fit in the average
consumer’s living room. It is also
on sale at an affordable €2200.
Available in around 30 countries
from this month, Samsung’s 8K
QLED has a thin, dark frame that
wraps around the screen, with
large feet tucked under the set’s
base. Like Samsung’s larger 8K
models, all connections are put
through an external One Connect
box, that plugs neatly into the TV
via one cable.
SHARP GOES LARGE
WITH 120-INCH 8K LCD TV
Sharp used IFA to showcase,
according to the manufacturer,
the world’s largest 8K LCD TV,
an impressive 120-inch. A key
characteristic of the new TV is
that it features 5G connectivity,
a headline topic at the show this
year. Sharp is making a big point
of pushing 8K and 5G as a turbocharged
technological combination.
While the primary function of the
set is to show TV content, it says the
combination of 8K and 5G makes
the new TV ideal for displaying
works of art. On display at IFA, the
set had super sharp images and a
thin, neat black frame.
KEY SELLING POINTS
1 / Affordable Mainstream Price
2 / 8K at a smaller size
3 / Tidy ‘One Connect’ Box
KEY SELLING POINTS
1 / Super-sized screen
2 / 8K+5G tech combination
3 / Neat, elegant frame
TCL UNVEILS FLAGSHIP
8K QLED X SERIES
TCL launched a new suite of artificial
intelligence (AI) televisions at IFA
2019 including its flagship 8K QLED
X Series, available in 85-, 75- and 65-
inch models. The 8K QLED features
a retractable built-in camera and
supports augmented reality (AR).
Featuring a duo-display design,
the 8K series allows viewers to
enjoy a mini-screen independently
and will become available in the
second quarter of 2020 in selected
markets. Key features include: 8K
display technology, Quantum Dot
display technology, Dolby Vision
and Android P operating system.
TCL also presented a 4K duodisplay
version without a camera,
available in 75-, 65- and 55-inch
models. The 4K models will become
available in the fourth quarter of
2019 in selected markets.
KEY SELLING
POINTS
1 / AI-enabled sets
2 / Quantum Dot display
technology
3 / Duo-display design
PANASONIC MAKES ITS MOVE
IN THE TRANSPARENT TV MARKET
Panasonic used IFA 2019 to provide
information about its Transparent
OLED TV, which its plans to bring
to market in 2020. The transparent
OLED display is a collaboration
between Scandinavian based
KEY SELLING
POINTS
1 / Blends into home environment
2 / Stylish design
3 / Clever cable tidying solution
designer Daniel Rybakken and
Panasonic Design Kyoto. At first
sight, the ground-breaking set
appears to be a clear glass cabinet
with a stylish, inch-thick wooden
frame. Once switched on, the set
displays content like a typical OLED
TV. All of the TV set’s components
are concealed within the frame,
which doubles as a stand. The idea
of the set is that it can integrate
into the home decor. It is possible to
place ornaments behind the TV so
that, when turned off, it looks like a
display cabinet.
www.ifa-international.org IFA International • Monday 23 September 2019
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