BoardReportFall2019
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marketing<br />
To promote Beta in advance of the sales team’s visits to North Carolina, Florida,<br />
Arkansas, Georgia, Illinois, Indiana, Kansas and Tennessee. Social media campaigns<br />
ran on Facebook and Instagram platforms. Teachers, administrators, counselors and<br />
gifted instructors in areas visited were targeted.<br />
TOtal reach results Total impressions<br />
People who viewed<br />
content<br />
227,338<br />
Clicks to our webpage<br />
13,835<br />
Number of times<br />
content was displayed<br />
381,888<br />
estimated ad recall total investment leads generated<br />
People who could<br />
recall ad after 2 days<br />
77 $2,278 23<br />
64
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