BoardReportFall2019

Marketing---Mr. Mark Conley
Pg. 71- Mr. Conley spoke with Chantella Crosby and Anna Haynes. Chantella is now the Expansion Coordinator. Beta
recently hired Jeff Wilkins, as a new member of the Sales team, and Mr. Conley had spoken with him. 16,500 plus
members were brought in this year in sales. The Marketing/Sales team focus has been on building strong relationships
with sponsors and schools. The bulk of Mr. Conley’s conversation was with Anna Haynes. All Marketing information was
found on pg. 76-80 and listed information on the State Marketeer award, campaigns and target areas for social media,
service project tiers awards and pins for the clubs for their service hours put in for the organization, all sales initiatives and
development, and sales team plans for chartering new members. Marketing has also sent out emails and social pushes
and branding of 5k- trying to get the name of Beta out in communities. New sponsor retention is a focus and matches with
older/veteran sponsor connections. Scholarship fee was removed and Beta saw an 80% increase in applicants. Great Job
by this whole team.
Technology/Membership---Dr. Tim Hager
The arena is awesome. All information regarding Membership was found on Page 60 of your books. Dr. Hager spoke with
Melissa and Jay. Melissa expressed that the Alumni organization was up to 425 members now. Establishing local Beta
Chapters, working to establish an alumni person in the state to personalize our reach. Induction Kits are being developed
and will send a packet of information to the new sponsor or ones wanting to spice up their ceremonies. All IT information
was found on pgs.83-86-. Dr. Hager spoke with Jay Moore, and he wanted to push to design things that kids will wear
and decent polos that sponsors will wear. Jay wants to open the Beta shop more online for the rural Beta kids and with the
website coming up, we need to design and market good quality apparel for Beta. Jay is showing improvements on the site
as well. Pg. 83 discussed the Beta Mobile app is on its way for Beta. It is moving toward having everything right on your
phone. All these worlds (Technology and Membership) are fusing together, and Dr. Hager felt good by talking to Melissa
and Jay. There is an alumni event this year at Bricktown Brewery, OKC at 7 pm on Tuesday.
Clarke Scott stopped to thank Dr. Tim Hager for his service. Dr. Hager feels that serving this year in Beta was the
“Victory Lap” of his career, and he achieved closure. He feels Dr. Dare will take Missouri Beta to the next level and it is in
good hands! Dr. Hager now gets to linger behind the scenes on the mic now. MO believes in rolling off the board when you
are not teaching or active as an administrator, and they are sticking with that policy, but they leave behind a strong base.
Merchandise---Mr. Jerry Newton
This department was in flux. But, Bobby felt good about Bradley Graham. He will be in on Sunday night as the new
Director of Merchandise. Bobby gave a little background on Bradley and was excited about the transition. Trent Gregg is
the Assistant Director. In the past, the director has been on the road and that has not been effective. Trent will provide the
onsite supervisory role. This role and the new team is solid and will have a system in place to be more effective.
Budget/Finance----Ms. Donna Wear
Pgs. 49-50- Ms. Wear talked with John Posey and he stated we are in good shape. The fiscal year ends June 30. That is
why we need all items ( receipts and bills) by June 30. There was an increase in sales this year. It has been a conservative
year and they reviewed the Raymond James report. $343, 000 are in the investment fund right now. John has been
working on the pre-audit pack, and at the end of July, the auditors will be there. John wants to get all budget information by
the October 2019 meeting.
Mr. Clarke called for a 10-minute break at 1:21 pm. Resumed at 1:33 pm.
• Executive Committee Recommendations
Mr. Clarke Scott, Board Chair
Mr. Scott Turned over to Troy Hickey.
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