17.10.2019 Views

ITB Asia News 2019 Day 2 Edition

  • No tags were found...

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

EUROPE<br />

REGION<br />

17<br />

ADVERTORIAL<br />

Saxony highlights<br />

tourism assets<br />

at <strong>ITB</strong> <strong>Asia</strong><br />

With its ideal location, halfway between Berlin and Prague, the Land of<br />

Saxony in Eastern Germany is well positioned to welcome <strong>Asia</strong>n travellers,<br />

particularly the ones looking for an unusual cultural trip combined with the<br />

discovery of superb landscapes.<br />

Saxony might not be the best known German<br />

destination for <strong>Asia</strong>n tourists but the State is<br />

a true gem. For travellers, the State is easy to<br />

reach, half way by train or car from Prague<br />

and Berlin with their international airports.<br />

In Europe, Saxony with its cultural capital<br />

Dresden and Leipzig, the city of music, is<br />

Germany’s No. 1 destination for cultureminded<br />

tourists.<br />

Saxony Tourism (TMGS) is promoting the<br />

destination under the slogan “Saxony.<br />

State of the Arts”. The State Tourism Board<br />

positions the region as a top cultural<br />

destination, focusing on arts, culture and<br />

city breaks, castles and palaces, traditions<br />

and crafts like Christmas as well as family,<br />

wellness and active holidays.<br />

Saxony Tourism emphasizes particularly<br />

the state capital Dresden with its baroque<br />

architecture, its world-famous museums,<br />

its palaces and its spectacular opera house;<br />

Meissen, one of Europe’s oldest centres<br />

for porcelain production; Goerlitz, one of<br />

the most beautiful renaissance cities in<br />

Germany which often appears in movies;<br />

Leipzig, an important centre for trade, art,<br />

music, sciences and fairs of Germany. All<br />

around Saxony, castles, palaces and gardens<br />

are part of the great historic-cultural heritage<br />

of Eastern Germany.<br />

Saxony is also an increasingly important<br />

destination for the MICE sector with fair<br />

© Meissen<br />

grounds in Leipzig as well as fairs in<br />

Dresden and Chemnitz. Multiple congress<br />

and convention venues in hotels but also<br />

in attractions such as industrial heritage<br />

buildings or even the Leipzig Zoo make a<br />

choice difficult.<br />

Incentive trips are possible in classical<br />

and less classical sites. Saxony’s touristic<br />

landscape provides the perfect background<br />

for unique incentive offers ranging from<br />

culinary delights at vineyards to flamboyant<br />

castle events, activities in the diverse<br />

nature such as hiking in the rocky Saxon<br />

Switzerland. At Porsche Leipzig, delegates<br />

will not only see a production facility but<br />

enjoy also a conference centre for up to 680<br />

guests at the Customer Centre, guided tours<br />

around the production sites and experience<br />

exciting driving events on the tarmac.<br />

Saxony Tourism (TMGS) is the State Tourist<br />

Board and Destination Management<br />

Company for the Land and is dedicated<br />

to helping professionals of the tourism<br />

industry. TMGS is providing full service to<br />

tour operators, MICE agencies and press with<br />

general information tourist attractions and<br />

topics of Saxony, convention and incentive<br />

opportunities, itinerari<br />

STAND M27 - BASEMENT 2<br />

The porcelaine museum<br />

in Meissen<br />

SEMPEROPER,<br />

A JEWEL IN<br />

DRESDEN’S<br />

CROWN<br />

Dresden and its majestic old town are home to a<br />

cultural heritage of international renown. Every<br />

year, hundreds of thousands of visitors are<br />

captivated by the precious paintings, prestigious<br />

orchestras and musical ensembles as well as<br />

impressive historical buildings. One of the most<br />

famous venues in the world is also located in<br />

the city crossed by the Elbe – Dresden’s Semper<br />

Opera House – or Semperoper. The magnificent<br />

building dominates the Theaterplatz beside<br />

the river Elbe, forming the centrepiece of the<br />

historic old city. The original building, which<br />

opened its doors in 1841, was designed by<br />

Gottfried Semper, combining a late Classical<br />

style with Renaissance elements.<br />

The Semper Opera House is regarded as one of<br />

the most beautiful theatres in the world, famous<br />

for its outstanding acoustics and an international<br />

reputation for artistic excellence carried both<br />

by the house ensemble and by numerous<br />

international guests. The world-famous Saxon<br />

Staatskapelle Dresden is an orchestra which<br />

looks back on 460 years of uninterrupted<br />

music making, under the direction of its chief<br />

conductor Christian Thielemann. This, along<br />

with a powerful ensemble of singers, an<br />

outstanding state opera choir, the Semperoper<br />

Ballet, turn performances at the Semperoper<br />

into impressive artistic experiences<br />

STAND M27 - BASEMENT 2<br />

The Semper Opera House at dusk<br />

<strong>ITB</strong> ASIA NEWS • Thursday 17 October <strong>2019</strong>

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!