ITB Asia News 2019 Day 2 Edition
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EUROPE<br />
REGION<br />
17<br />
ADVERTORIAL<br />
Saxony highlights<br />
tourism assets<br />
at <strong>ITB</strong> <strong>Asia</strong><br />
With its ideal location, halfway between Berlin and Prague, the Land of<br />
Saxony in Eastern Germany is well positioned to welcome <strong>Asia</strong>n travellers,<br />
particularly the ones looking for an unusual cultural trip combined with the<br />
discovery of superb landscapes.<br />
Saxony might not be the best known German<br />
destination for <strong>Asia</strong>n tourists but the State is<br />
a true gem. For travellers, the State is easy to<br />
reach, half way by train or car from Prague<br />
and Berlin with their international airports.<br />
In Europe, Saxony with its cultural capital<br />
Dresden and Leipzig, the city of music, is<br />
Germany’s No. 1 destination for cultureminded<br />
tourists.<br />
Saxony Tourism (TMGS) is promoting the<br />
destination under the slogan “Saxony.<br />
State of the Arts”. The State Tourism Board<br />
positions the region as a top cultural<br />
destination, focusing on arts, culture and<br />
city breaks, castles and palaces, traditions<br />
and crafts like Christmas as well as family,<br />
wellness and active holidays.<br />
Saxony Tourism emphasizes particularly<br />
the state capital Dresden with its baroque<br />
architecture, its world-famous museums,<br />
its palaces and its spectacular opera house;<br />
Meissen, one of Europe’s oldest centres<br />
for porcelain production; Goerlitz, one of<br />
the most beautiful renaissance cities in<br />
Germany which often appears in movies;<br />
Leipzig, an important centre for trade, art,<br />
music, sciences and fairs of Germany. All<br />
around Saxony, castles, palaces and gardens<br />
are part of the great historic-cultural heritage<br />
of Eastern Germany.<br />
Saxony is also an increasingly important<br />
destination for the MICE sector with fair<br />
© Meissen<br />
grounds in Leipzig as well as fairs in<br />
Dresden and Chemnitz. Multiple congress<br />
and convention venues in hotels but also<br />
in attractions such as industrial heritage<br />
buildings or even the Leipzig Zoo make a<br />
choice difficult.<br />
Incentive trips are possible in classical<br />
and less classical sites. Saxony’s touristic<br />
landscape provides the perfect background<br />
for unique incentive offers ranging from<br />
culinary delights at vineyards to flamboyant<br />
castle events, activities in the diverse<br />
nature such as hiking in the rocky Saxon<br />
Switzerland. At Porsche Leipzig, delegates<br />
will not only see a production facility but<br />
enjoy also a conference centre for up to 680<br />
guests at the Customer Centre, guided tours<br />
around the production sites and experience<br />
exciting driving events on the tarmac.<br />
Saxony Tourism (TMGS) is the State Tourist<br />
Board and Destination Management<br />
Company for the Land and is dedicated<br />
to helping professionals of the tourism<br />
industry. TMGS is providing full service to<br />
tour operators, MICE agencies and press with<br />
general information tourist attractions and<br />
topics of Saxony, convention and incentive<br />
opportunities, itinerari<br />
STAND M27 - BASEMENT 2<br />
The porcelaine museum<br />
in Meissen<br />
SEMPEROPER,<br />
A JEWEL IN<br />
DRESDEN’S<br />
CROWN<br />
Dresden and its majestic old town are home to a<br />
cultural heritage of international renown. Every<br />
year, hundreds of thousands of visitors are<br />
captivated by the precious paintings, prestigious<br />
orchestras and musical ensembles as well as<br />
impressive historical buildings. One of the most<br />
famous venues in the world is also located in<br />
the city crossed by the Elbe – Dresden’s Semper<br />
Opera House – or Semperoper. The magnificent<br />
building dominates the Theaterplatz beside<br />
the river Elbe, forming the centrepiece of the<br />
historic old city. The original building, which<br />
opened its doors in 1841, was designed by<br />
Gottfried Semper, combining a late Classical<br />
style with Renaissance elements.<br />
The Semper Opera House is regarded as one of<br />
the most beautiful theatres in the world, famous<br />
for its outstanding acoustics and an international<br />
reputation for artistic excellence carried both<br />
by the house ensemble and by numerous<br />
international guests. The world-famous Saxon<br />
Staatskapelle Dresden is an orchestra which<br />
looks back on 460 years of uninterrupted<br />
music making, under the direction of its chief<br />
conductor Christian Thielemann. This, along<br />
with a powerful ensemble of singers, an<br />
outstanding state opera choir, the Semperoper<br />
Ballet, turn performances at the Semperoper<br />
into impressive artistic experiences<br />
STAND M27 - BASEMENT 2<br />
The Semper Opera House at dusk<br />
<strong>ITB</strong> ASIA NEWS • Thursday 17 October <strong>2019</strong>