ITB Asia News 2019 Day 2 Edition

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Richard Barnes


Welcome to Singapore –

Asia’s thriving events hub

Yesterday’s yet again strong

participation by Singapore’s

leading political and DMO

figures in the opening ceremony

of ITB Asia underlined the

nation’s determination to foster

major events here.

And what better time to launch

a bespoke MICE event at ITB

Asia than when more and more

eyes are turning to Singapore

as a stable, safe place to host a

global event.

Singapore welcomed over

2.9 million MICE visitors in

2018, a growth of 12.1% from

the previous year. Over the

same period, tourism receipts

rose 7.2% to reach USD3.41

bn in 2018. The city state is

set to host notable events and

meetings such as Vidcon Asia,

Home Delivery Asia, Deloitte

All Hands Meeting and Bentley

Systems Year in Infrastructure

Conference in 2019. Vidcon is

the largest event for the global

community of online content

creators and will host the

inaugural Asia edition of the

show in Singapore.

The CWT Meeting & Events

Trends Report 2019 expects

global demand for meetings

and events to increase between

5-10% as events are considered

a key channel to facilitate

face-to-face engagement,

discussions, conversations and

networking. Together with local

businesses in Singapore, the

Singapore Tourism Board has

curated a selection of group

experiences under the new

“INSPIRE” programme. These

range from dining to social

networking, from attractions

to thematic tours, as well as

unforgettable team building

experiences, all tailored with the

MICE visitors’ profile in mind.

These incentives have been

designed to complement groups’

itineraries and provide exclusive

experiences that showcase the

best of what Singapore has to


It’s just one more reason to enjoy

your stay here in this incredible

Asian “garden state” as part of

your “ITB Asia experience”.


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(from left to right) Michael Müller, The Governing Mayor of Berlin, Federal

Republic of Germany, Chee Hong Tat, Senior Minister of State, Ministry

of Trade and Industry & Ministry of Education, Republic of Singapore,

and Dr Christian Göke, CEO of Messe Berlin, touring the show floor

after the opening press conference

ITB Asia 2019:

tourism at the heart

of world peace and


The 2019 edition of ITB Asia kicked

off with a press conference at the

Marina Bay Sands, at which the

importance of tourism for peace

and freedom were underlined.

Michael Müller, The Governing

Mayor of Berlin, Federal Republic

of Germany, and Chee Hong Tat,

Senior Minister of State, Ministry

of Trade and Industry & Ministry of

Education, Republic of Singapore,

were guests of honour for the

official opening conference,

ceremony and stand tour.

Dr Christian Göke, CEO of Messe

Berlin, organisers of the event,

thanked Mr Chee for the support,

hospitality and cooperation the

Singapore government has shown

for the past decade: “I can say

that we feel at home here, we feel

welcome here, and you truly make

doing business a very passionate


The Minister outlined major moves

by Singapore’s tourism authority

in moving the industry forward,

and that Singapore was looking

for opportunities to develop and

optimise twinning strategies with

cities in the region as part of efforts

to attract new sources of tourists:

“It is not a zero-sum game with

cities in the region. We are not

just competing with each other for

tourists; what we actually can do is

to win together and offer tourists

who come to Southeast Asia

multiple destinations that they can

visit,” he said.

Meanwhile, Mr Chee said the

state’s initiative to introduce

“Passion Made Possible Privileges”

(PMPP) with Alipay this year has

resulted in a major rise in spending

by Chinese tourists in Singapore.

“Based on early results, tourists

using PMPP spend three times

more than the average Alipay user

in Singapore.”

The Governing Mayor of Berlin

spoke about the importance of

tourism as an industry to his

city, and to the world at large.

With his city celebrating the 30th

anniversary of the fall of the Berlin

Wall, he underlined the importance

of freedom of speech and freedom

of travel as key civil liberties, and

the fact that the people of Berlin

fought to gain back these rights

and to keep them into the future

ITB ASIA NEWS • Thursday 17 October 2019

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