Estetica Magazine ASIA Edition (4/2019)

ASIA
the HairMagazine
INNOVATION
Make Your Business
the Best it Can Be
SHOWS & EVENTS
Spectacular Industry News
from Stage and Runway
HAIR TRENDS
The Looks to Inspire
New Cuts and Styles

* Results may vary when used with oil-based products.
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Estetica n. 4 /2019
contents
PUBLISHER AND
MANAGING DIRECTOR
Roberto Pissimiglia
INTERNATIONAL
EDITORIAL DIRECTOR
Sergi Bancells
sergi@esteticamagazine.com
ESTETICANETWORK
EDITOR-IN-CHIEF
Laura Castelli
l.castelli@estetica.it
INTERNATIONAL EDITORIAL
COORDINATOR
Fatima Pilone
f.pilone@estetica.it
FEATURES EDITOR
Gary Kelly
estetica.uk@lineone.net
SALES & PR ASIA-PACIFIC
Luisa Barberis
LAYOUT
Manuela Artosi
m.artosi@estetica.it
Davide Cardente
d.cardente@estetica.it
ESPAÑA
Sergi Bancells, Elisabet Parra,
Bel M. Dolla, Cristina Hernández
DEUTSCHE AUSGABE
Michaela Dee
FRANCE
Stéphanie Argentin, Marie Coccoluto
UK
Gary Kelly
ITALIA
Lucia Preziosi
Glorianna Vaschetto
MÉXICO-LATINOAMÉRICA
Sergi Bancells, Héctor Ramírez,
Ernesto Álvarez,
Karla Cuéllar, Fernando Farfán
USA
Sergi Bancells, Marie Scarano
DIGITAL
Matteo Franceschini Beghini,
Erica Balduini, Ludovica Cavalli,
Erika Marchese, Wilma Sommariva,
Valentina Stella
VIP Look Sandra Oh 4
Catwalks Fashion Vision 6
Photography Contemplating Beauty 12
Events OMC Hairworld 17
Events On Hair Show 2019 18
Design Building for the Future 20
Export Welcome to EsteticaExport.com 22
Vision Freedom & Expression 26
international trends
International Hairdressing Awards 33
Spectacular shows from stage
and catwalk that exemplify the
creative excellence that we all
share.
Reaching out
across the Asian
continent to bring
you the very best
from the hair and
beauty industry.

Sandra Oh
As an active member of Goldwell Hong Kong Artist Team,
Tasha Yip has a great eye for ‘what’s hot and what’s not’.
Here’s her take on Canadian-born actor, Sandra Oh. Gary Kelly
Getty Images
Getty Images
Sandra Oh was born in Ontario, Canada to South Korean parents. Among her many achievements on stage and screen,
she has particularly achieved international acclaim for her roles in the medical drama series, Grey’s Anatomy, and more
recently for her outstanding performance as Eve Polastri in the BBC America spy drama, Killing Eve. “As Sandra has a long
face shape, curly hair with volume and micro fringe suit her very well,” comments Tasha. “She could also try variations in
her style, but going chin-length and adding soft waves or even a Hollywood wave. On the colour front, she really looks great
with the golden-brownish highlights, which help to energise her look and make it more fresh and candid.”
4 looks

Getty Images
Getty Images
Getty Images
Tasha Yip’s conscientious work ethic and attention to detail makes her a highly regarded and
well-respected member of the Goldwell Hong Kong Artist Team. She won the National Gold
winner of Partner Category in Color Zoom Challenge 2019 for the Hong Kong & Macau region:
“Taking part in the Color Zoom Challenge was a truly amazing experience for me,” commented
Tasha. “The competition really helped me to focus my mind and apply my colourist skills to their
greatest capacity.” With over 16 years of salon experience and expertise, Tasha's hair speciality is
innovative hair cut and colour.
“Sandra could try shortening her cut
to chin-length & adding softer curls”
Photos @iamsandraohinsta
Among her many
on- and off-screen
achievements, Sandra
was the first-ever
Asian woman to host
the Golden Globe
Awards at the 76th
ceremony in 2019.

Benetton
Fashion
vision
Decisively convincing and contagiously
desirable. Accessories are the style signature
of a brand and the key to a successful look.
Appetising and super-glam, you should keep
focused - they can become addictive ..! Laura Castelli
Laura Biagiotti
Fendi Bora Aksu
Angel Chen
Double the possibilities and your optimism will take flight,
so dispense with reality and toy with the light fantastic. Be
libertarian - immerse yourself in the past and project
yourself into the future. Glasses are quite simply style x2.
Catwalk Photos: IMAXtree.com/Andrea Adriani

Courreges
Masha Ma
Byblos
Iceberg
Chloe
Manish Arora
Dolce & Gabbana
Thom Browne
glasses
catwalks
7
Janel Zhang

ags
Givenchy
Giorgio Armani
Fendi
Christian Dior
Angel Chen
Claudia Li
Byblos
Kane

Forget utility - bags are hardly ever meant for just for
keeping things in. Opt for one that will turn heads and
become the focal point of any conversation. Take a look
- nowadays 'bag' can mean literally anything: slot
machine, aquarium, accordion or even medieval
weapon. Sometimes, they can even pretend to be... bags!
De la Renta
Balmain
Chanel
Max Mara
Moschino
Gabriela Hearst
Burberry
Chanel
catwalks
9

Seasonal bijoux with a flavour of Baroque and refined
opulence. Sparkle through the winter months with
traditional touches to brighten your day. Crown your head
while decorating your face and ears with shimmering
stones and bejewelled masks. Go big... go bold!
Cowan
Chanel
Prabal Gurung
Dolce & Gabbana
Emporio Armani
Gucci
Koche
Aalto
10 catwalks

Ulla Johnson
Pushbutton
Area
Marine Serre
Manish Arora
bijoux
Area
Area
Dolce & Gabbana
Emporio Armani

Halfway between
echoes of the
Renaissance and
Gothic inspiration,
this intense portrait
presents the nude
look with an extrapersonalised
cut.
Contemplating
beauty
A photographer based in New York, Laura Okita shoots
portraits that reflect a pictorial dimension: with light,
textured details, and vibrant colour. Daniela Giambrone
12 photography

A degree in anthropology from the University of Colorado, a past career as a model, and currently a professional
beauty photographer. And one peculiarity: in this digitalized era Laura Okita shoots photographs on a medium
format film. Her past as a model left her with some special sensitivity as a photographer that enables her to
approach the faces of her subjects with audacity, as well as an equal amount of delicacy. To burn onto the film an
unusual take on beauty. “Culture and society have always sought to define parameters and specifications for beauty,
but the truth is that they are never constant and are evolving continuously.” This is why she is convinced that each
and every element of a look is important: “Hair, make-up, garments, light, all come together to create the shot, the
success of which depends on the model, the inspiration of the moment, and the concept that I want to convey.”
For this whole influenced by so many variables, Laura insists that the entire team be on the same page: “Each
professional has their own way of interpreting the concept. I think that knowing the style of each one is essential
to be able to visualize the look before it is created.”
“Art is a great source
of inspiration for
me,” reveals Laura.
“The imagination
that is freed in the
picture can become a
reality through the
hair and the
make-up. The
texture and colours
of a painting are
translated perfectly
by a hair look and
make-up.”

At their
creative best
Salon
Creation
Category
w
SALON
CREATION
i n n e r
Mc Tam - Wiiborn Hair Salon
“In these turbulent times, look up at the
world around you and you will find its full
of a multitude of colours besides black and
grey; so just like life, it can be very exciting -
full of hope and beautiful possibilities.”
Kiko Cheng - The Elements Salon
“The colour of the cherry blossoms is
dazzling when it is in full bloom. In the
same way, this image combines pastel tones
that convey the wisdom and feminine
perfection of today's fashionable women.”
Ann Tsai - Hair Corner
“No matter how turbulent our life and
surroundings may be, we still maintain faith
in the future - just like the light of hope that
continues to glow at the end of the tunnel.”
Kidd Yuen - i Private i Salon
“We not only have a 6th sense, but a 7th too
- a sense of time. When you feel happy, time
will fly past, while when you're tense, time
seems to slow down almost to a stop.”
Edgar Chung - Hip CWB
“Every period in time has it's own heroes,
but it's true to say that a very turbulent era
may perhaps require a really special hero!”

Shiseido Professional is
delighted to present its
Beauty Innovator Award
Grand Prix Winners HK 2019
w
TOTAL
CREATION
i n n e r
Total
Creation
Category
Monkey Yeung - Hair Park Salon
“The world is endless, there is a right time
for everything. The sun rises and sets, and
the world keeps spinning. Meanwhile, we
must find our place in the cycle of life.”
Hody Law - Salon Square
“The veins of the body create a network
of functionalilty; in the same way we are
connected to each other, as creativity flows
between us, expanding and evolving.”
Curry Chiu - Salon Boku
“Silence does not mean patience but a pause
to the cumbersome things around, before
developing into beauty. White, gold and
black hair is woven into a mesh to make
adjustments to the irregular shape.”
Deep Yu - Beijing Hair Culture
“Being a geisha is very demanding and
restrictive, while the learning process is
arduous. Colour adds to the spice of life,
making it more exciting and easier to
endure, especially when at its most tedious.”
Ho Kin Tat - M.i Salon
by IL COLPO Group
“Clouds that criss-cross the sky can be light
and delicate like feathers, as thick as silk, or
even so faint as to be almost transparent.
Light is always their definining factor.”
awards
15

OMC Hairworld
Ooh la la, the City of Lights! Always an awe-inspiring
event, the 2019 OMC Hairworld in Paris offered a
fascinating live competition of global hairdressing in terms
of amazing creativity, technical skill and true artistry.
Present throughout the competition
in Paris was Salvatore Fodera, OMC
World President (right); Bernard
Stalter, President UNEC; and
Christophe Gabreau, President of
MCB by Beauté Sélection, host of the
OMC Hairworld not only in the last
three years but also in 2020 again.
Find the complete list of the 2019
OMC Hairworld Winners and
Finalists on our Estetica Magazine
website: https://bit.ly/2NBlSR6

The 2019 OMC Hairworld competition demanded several practical trials, giving us a grand number of talent to watch
in real time at Porte de Versailles Exhibition Hall in Paris. This means that the competitions honored hairdressers
from more than one country for their skill alone, embodying a true emblem of the industry’s penchant for celebrating
the craft. The OMC Hairworld celebration could not have been more successful, enticing over 1,300 attendees from
50 nations who dared to compete on the opulent Parisian stage. Hairdressing and Beauty talent abounded as competitors
stood next to their creations with pride, and of course there was no limit to how breathtaking these looks could be.
Outstanding styles leant more towards the unexpected while emphasizing the editorial beauty of current trends.
Paris was the host of the world hairdressing
Olympics, the 2019 OMC Hairworld Competition,
and welcomed guests with glorious displays of their
culture through romantic lights, lace, silk and the
faithful representation of French beauty resulting
in a triumphant weekend for the industry.
events
17

On Hair Show
2019
On Hair elevated Turin to the hair capital of the world with shows
by top global artists, plus Estetica Master Class & Festival Barber.
An audience of 12,000 experienced over 30 shows by international hair artists alongside exhibition spaces showcasing
80 leading hair companies in Turin at the 10th On Hair Show & Exhibition by Cosmoprof Worldwide Bologna. “We have
celebrated the tenth On Hair Show & Exhibition in the best way imaginable,” said Enrico Zannini, General Manager of
BolognaFiere Cosmoprof. “Turin became the capital of hairstyling for two days: a profession that is ever growing and
evolving as an industry, especially in its power to showcase brand “Made in Italy”. The show was partnered by Estetica
Master Class, in cooperation with ESTETICA magazine, with 4 Top International Hair Teams showcased: X Presion for
Indola, Dmitry Vinokurov, the Trevor Sorbie Art Team and Errol Douglas for Farmaca International.
18 events

Trevor Sorbie Art Team
Dmitry Vinokurov
X-presion @ Indola
Errol Douglas @ Farmaca International
The event also incorporated the Italian Hairdresser Award 2019,
an initiative awarding excellence, creativity and passion by Italian
hairdressers. Lorenzo Marchelle was the winner of the Best
Hairdresser of the Year title – awarded to the hairdresser best able to
raise the bar of Italian hairdressing to new levels of excellence through
skill, talent and dedication. Among the other winners, Estetica
magazine chose Matteo Susini for the Best Cover Image award.
The Festival Barber, in collaboration with Spaghetti’s, welcomed
on-stage some the most talented and creative barbers working today:
Barber Birdman, Hayden Cassidy, Jarreds Barber, Josh Lamonaca,
Julius Cvesar, Titan Barber, Zena Yu and Vishal Baharani. They have
all been instrumental of the evolution of men's hairstyles and its
rapid and sustained growth worldwide.

Building for the
future
Shiseido’s VISION 2020 corporate transformation heralds
a stunning new integrated HQ and office hub in Singapore.
Gary Kelly
Shiseido recently announced the opening of its new office development located in the heart of
Singapore’s Central Business District. This is part of Shiseido’s VISION 2020 corporate transformation
and is the office hub housing the regional headquarters of Shiseido Asia Pacific, the global headquarters
for Shiseido Travel Retail and the affiliate office of Shiseido Singapore. The new office also houses three
new dedicated facilities: the Asia Learning Centre, a first-of-its-kind dedicated training facility that will

train approximately 2,000 Shiseido employees; the Asia Pacific Innovation Centre, which will enable open-source
innovation, Asia Pacific consumer research, as well as create and localise a portfolio of highly specialised products for the
Asian market and climate; the Life Quality Beauty Centre, which is a unique facility that provides private, specialised
make-up consultations to consumers with significant skin concerns. As Shiseido continues to build for the future, it is
committed to an increased investment in its brands, talent development, beauty innovation and business activities in a way
that will positively and sustainably impact society.
design
21

Welcome to
EsteticaExport.com
It’s a small world and getting smaller by the
minute; with this in mind, we present this brand
new open global forum for our industry.
EsteticaNetwork, a world leader in the hair and beauty industry, showcases its EsteticaExport
division – created to support companies’ growth, expansion and consolidation into new
and existing international markets Created and developed by EsteticaNetwork, this new website
is at the heart of a project designed to herald a totally new way of doing business – by providing
accessibility to companies wanting to expand and grow their influence into new international
markets in the hair and beauty industry. As a B2B media publishing group, our presence is
truly global; the business relations and knowledge that we have built up over 70+ years,
provide the information which forms the cornerstone of the EsteticaNetwork project.
It is a vehicle by which to learn more about market trends and statistics and receive industry news, as
well as providing a bespoke, dedicated consultancy service. Content is constantly updated so as to be
always up-to-date and relevant to our constantly evolving industry. It was the annual
printed copies in the “BEST IN...” series, published over recent years and dedicated to buyers
and distributors around the world, that eventually gave rise to EsteticaExport, a major editorial
and cultural project that, in its digital version, is expected to become a reliable new tool for leading
players in this industry. What awaits you at EsteticaExport.com is indeed an extensive global
What you need to know
about global players and
markets when you need to
know it. The world is now
at your fingertips.
22 export

community in a state of continuous development, where you’ll
find contact details and information on business opportunities
with top professional hair and beauty companies from around the
world, as well as details of major distributors and global trade
exhibitions and shows. New content, features and interaction tools
between professionals are added to the website on a daily basis,
while a periodic online newsletter keeps you regularly informed
and in the loop. Furthermore, all content and data is available
24/7, so you won’t miss any breaking news about products,
manufacturers and trade shows, as and when they happen.
EsteticaExport provides a great opportunity for all players in the beauty industry, including manufacturers,
international buyers, professional media, international trade show organisers. EsteticaExport is an
innovative and ambitious project resulting in a virtual meeting point between manufacturers and
distributors on a totally international scale: the world’s first global, independent, digital, hair & beauty
business platform is waiting for you.

2020 HAIRWORLD PARIS
PRESIDENT FODERA
HAIRWORLD
PRESIDENT FODERA
2020
SAVE THE DATE
12TH 13TH 14TH
SEPTEMBER
PARIS
www.omchairworld.com

Exceptional colour work is
brought to life through the
skill of the hair artist,
combined with an intricate
and creative knowledge of
colour placement.
Kevin Neo@ Prix Salon by
Kevin Neo (this page) and Ken
Chong@ M+ by Monsoon (right)
Products: Shiseido Professional
Freedom &
Expression

“Colour is the defining
feature - wherever it is
across the spectrum”
vision
27

28 vision
“Unlimited colour options
transform imagination
into stunning reality”

When freedom of expression transports
colour to new heights, these are the
fantastic results. The secret is never to apply
the brakes to your fantasy and imagination.
Edison Lim @E Avenue Hair Studio (left)
and Nick Koh@ Signature Hair Specialist
(this page)
Products: Shiseido Professional

C
O
L
O
Remarkable and exceptional durability
R
F
Oxidant free
COLOR
FUN
U
Ammonia & PPD Free
Intense and precise color results
N
Taiwan
SHAAN HONQ INT’L COSMETICS CORP.
Fl 29, No.55 Chung Cheng 3rd Road,
Hsin Hsing Dist., Kaohsiung, Taiwan 800
Tel:+886-7-2240011 Fax:+886-7-2241100
www.shaanhonq.com
WELLJOY INTERNATIONAL CORP.
P.O.BOX 8068 Rowland heights, CA, 91748
Tel:+626-965-2228 Fax:+626-965-2220
www.welljoy.us
SHAAN HONQ INT’L COSMETICS CORP.
4th Floor, Plant 2, 19 Yong Feng Road, Panyu District,
Guangzhou City, Guangdong Province, CHINA
Tel/:+020-38800976/+020-38780478
www.esuchenhaircare.com

heart
Are Are you you ready?
mind
To To create create a healthy a life life that that you you desire desire . .
Wellness and and happiness is the is the key key
soul
Taiwan Taiwan
SHAAN SHAAN HONQ HONQ INT’L INT’L COSMETICS COSMETICS CORP. CORP. WELLJOY WELLJOY INTERNATIONAL CORP. CORP. SHAAN SHAAN HONQ HONQ INT’L INT’L COSMETICS COSMETICS CORP. CORP.
Fl 29, Fl No.55 29, No.55 Chung Chung Cheng Cheng 3rd Road, 3rd Road, P.O.BOX P.O.BOX 8068 8068 Rowland Rowland heights, heights, CA, 91748 CA, 917484th Floor, 4th Floor, Plant Plant 2, 19 Yong 2, 19 Feng Yong Feng Road, Road, Panyu Panyu District, District,
Hsin Hsing Hsing Dist., Dist., Kaohsiung, Kaohsiung, Taiwan Taiwan 800 800
Guangzhou Guangzhou City, Guangdong City, Guangdong Province, Province, CHINA CHINA
Tel:+626-965-2228 Fax:+626-965-2220
Tel:+886-7-2240011 Fax:+886-7-2241100
Tel/:+020-38800976/+020-38780478
www.welljoy.us
www.esuchenhaircare.com
www.shaanhonq.com

Almost 3.000 guests came together in the Austrian capital city
of Vienna to experience Global Zoom, which as always was a
spectacular celebration of the KAO Salon Division family and its
creative and technical achievement over the previous 12 months.

The autumn sun shone beautifully over the Austrian capital for the entire
weekend of Kao Salon Division's spectacular Global Zoom celebration.
Visitors from around the world were excited to learn that this is the last year
that this annual event and the Color Zoom Challenge will take place in their
current format. John Moroney, Vice President Creative & Communication at
Kao Salon Division, explained that the 2019 Color Zoom collection would be
the last one: “This year we’re launching the 2020 Goldwell Couture Collection
–Intrepid– as our creative and fashion statement, elevating and expanding it
across all brand visual communication, including education,” he explained.
“This new collection is fearless, bold and daring. The creative team has
created a collection with pure lines, round shapes and disconnections where
colour becomes gender-neutral, going beyond conventions and expectations.
The Couture Collection produces couture inspiration, while from a more
salon-style perspective, the 2020 Editorial Collection –Go Beyond– reflects
the couture trend with a commercial, editorial edge.
On Sunday, September 29, John Moroney (Vice President Creative & Communication) opened the Global Zoom Event 2019. The
Welcome Session started directly with the first highlight: the announcement of Goldwell’s annual Style Statement for 2020: HAIR
I COLOR I STYLE. Directly after the Welcome Session, the Community Area opened its doors and the Academy Sessions started.

The inspiring Artist Sessions give
guests from all over the world the
opportunity to experience excellent
mastery of their craft. Mario Krankl
presented his up-dos and avant-garde
styles to open the Gala Show on
Sunday evening; Hare & Bone and M&P,
both highly accomplished salon groups
from London, presented the world
premiere of their latest collection; led
by the Goldwell international artist,
Sascha Haseloff, icono presented their
latest collection and showed why
they are one of the top hairdressing
academies in Europe.
The Global Zoom weekend ended
with a fantastic farewell party
in the mesmerising and opulent
surrounds of the Hofburg Palace
in the heart of Vienna (see left
and below); a fitting conclusion to
what proved to be a memorable
and awe-inspiring weekend.

Guests assembled in the Reed Messe auditorium in Vienna as excitement escalated towards the announcement
of this year’s Color Zoom Challenge winners. Hairdressers were participating in 3 different categories - Partner,
Creative & New Talent, demonstrating the current Goldwell Color Zoom Collection - REMIX. All 91 national finalists
from 38 different countries competed live. The Gold winners: J Lim from Singapore, New Talent category- for young,
creative colourists with less than five years of professional experience; Irakli Sardalishvili from Russia, Creative
category - for colour creations by stylists with 5 years’ experience; Yuujin Ho from Singapore, Partner category -
for colour creations from stylists who have worked for Goldwell in the last 2 years at shows or at seminars.
STYLISTS’ FAVORITE AWARD
Richard Munslow from UK (Partner
category) won the Stylists’ Favorite
Award, together with Courtney
Cairns from UK (New Talent
category) and Lauren Roma Hanlon
from UK (Creative category). These
are a set of awards linked to the
Color Zoom Challenge. The unique
feature is that anyone, anywhere in
the world, can participate via an
online platform and is able to choose
their favourite entry from all of the
National Gold Winners.

The success for Team Asia didn't end with their outstanding
achievement in the Gold Awards: six more very talented artists
were honoured and delighted to scoop their Bronze and Silver
Awards with no fewer than four of them coming from Asian
countries: Gzno Ooi from Malaysia won the Silver Award in the
New Talent category; Van Dong Luong from Vietnam won the
Silver Award and Fish Lai from Taiwan won the Bronze Award
in the Creative category; Van Ha Hoang from Vietnam won the
Silver Award in the Partner category. All in all, the fact that
the supremely talented teams representing Asia won a total of
six awards across the three categories is nothing less than an
incredible achievement, as well as a tribute to Asian successes
at the Color Zoom Challenge over the past 13 years.
Goldwell also announced that the Global Zoom event will be
reimagined and rebranded next year as KAO Salon Global
Experience, featuring the new Global Creative Awards and it's
going to be held in Amsterdam (Netherlands). It's never too early
to start making your plans!

NEW TALENT CATEGORY
GOLD
Global
Silver
Winner
Global
Gold
Winner
SILVER
CHINA
Salon: Bolin Style
Name: Long Wang
MALAYSIA
Salon: Backstreet Barber Shop
Name: Gzno Ooi
SINGAPORE
Salon: Starlight Salon
Name: J Lim
BRONZE
CHINA
Salon: Frank Studio
Name: Frank Fang
MALAYSIA
Salon: The Editor Salon
Name: Tiew Pei Yu
SINGAPORE
Salon: The Lawn Hairdressing
Name: Terence Lim
CHINA
Salon: Y Studio
Name: Zhonghui Li
MALAYSIA
Salon: Luxe Professional
Hair Studio
Name: Jade Chia
SINGAPORE
Salon: Evolve Salon
Name: Ace Chai

NEW TALENT
CATEGORY
China
Malaysia
Singapore
Taiwan
Vietnam
GOLD
SILVER
TAIWAN
Salon: Floor Salon
Name: BoBo Qiu
VIETNAM
Salon: Salon Hoàng Hà
Color Zoom
Name: Van Tuan Doi
BRONZE
TAIWAN
Salon: Flux Réel Hair Boutique
Name: Wilson Lin
VIETNAM
Salon: Salon Ace London Hair
Name: Tuyet Giao Bui Thi
TAIWAN
Salon: houqi hairstyling
Name: Ching-Ting Chao
VIETNAM
Salon: Salon Hà
Name: Ha Nguyen

PARTNER CATEGORY
GOLD
Global
Gold
Winner
SILVER
CHINA
Salon: Ming&Yan Style
Name: Ke Wen
HONG KONG
Salon: Red Hill Hair Salon
Name: Tasha Yip
SINGAPORE
Salon: Evolve Salon
Name: Yuujin Ho
BRONZE
CHINA
Salon: Kraemer Paris
by hairculture
Name: Velette Huang
HONG KONG
Salon: Salon Boku
Name: Daniel Wong
SINGAPORE
Salon: Starlight Salon
Name: Jacky Tan
CHINA
Salon: Ming&Yan Style
Name: Kenji Zhu
HONG KONG
Salon: The Elements Salon
Name: Alo Lo
SINGAPORE
Salon: Evolve Salon
Name: Sandy Yeo

PARTNER
CATEGORY
China
Hong Kong
Singapore
Taiwan
Vietnam
GOLD
Global
Silver
Winner
SILVER
TAIWAN
Salon: Perspace Hair Design
Name: A Lon Hsu
VIETNAM
Salon: Salon Hoàng Hà
Color Zoom
Name: Van Ha Hoang
BRONZE
TAIWAN
Salon: DOUBLE H
Name: Hardy Tsai
VIETNAM
Salon: Salon Hà Tóc
Name: Hai Ha Nguyen
TAIWAN
Salon: EROS Hair Styling
Name: Eason Chen
VIETNAM
Salon: Salon Linh Hair
Name: Huyen Linh Nguyen

CREATIVE CATEGORY
GOLD
SILVER
CHINA
Salon: X-HAIR
Name: Zhengang Liu
HONG KONG
Salon: Diamond Salon
Name: Roy Ho
MALAYSIA
Salon: The Editor Salon
Name: Chefuu Lee
BRONZE
CHINA
Salon: Feng Xin Zi
Name: Lianggui Liu
HONG KONG
Salon: Cult Salon
Name: Jack Hui
MALAYSIA
Salon: The Editor Salon
Name: Lee E Kai
CHINA
Salon: Ba Bai Ban
Name: Tianjie Cai
HONG KONG
Salon: Hair Theorem
Name: Ray Shum
MALAYSIA
Salon: Decrypt HairDressing
Name: Tom Yek Teng Siong

CREATIVE
CATEGORY
China
Hong Kong
Malaysia
Singapore
Taiwan
Vietnam
GOLD
Global
Bronze
Winner
Global
Silver
Winner
BRONZE
SINGAPORE
Salon: Degree Salon
Name: Jas Li
The secret?
Application of
highly skilled
colour work
in recreating
the 2019
trend: REMIX
SILVER
TAIWAN
Salon: K-HANS Salon
Name: Fish Lai
TAIWAN
Salon: in% HAIR SALON
Name: Ivan Li
VIETNAM
Salon: Salon Mr. Út
Name: Van Dong Luong
VIETNAM
Salon: Salon Tú Hair
Name: Manh Tu Tran
SINGAPORE
Salon: Picasso Hair Studio
Name: Jeremy Ng
TAIWAN
Salon: EROS Hair Styling
Name: Eric Woohoo Wu
VIETNAM
Salon: Salon Duong Tây
Name: Thuy Duong Do Thi

GOLDWELL’S NEW
2020 Style Statement
In the same way as consumers look to fashion designers to
set the next season's trend scene, stylists and colourists need
the information source available to them. For this reason,
the Goldwell Creative Team got together with the 2018
Color Zoom Challenge winners to create a completely new
hair fashion statement for 2020: the Goldwell Editorial and
Couture Collections. "Our new style statement for 2020 is
comprehensive, encompassing all of Goldwell, from commercial
to couture," explains John Moroney, Vice President Creative &
Communication. "It gives all the information you need to not only
stay ahead of the latest fashion, but go beyond it."
GO BEYOND - Editorial Collection 2020
Go Beyond reflects the fact that nobody sticks to one look
24/7. The collection shows that it's easy to have a great
look at any time - Goldwell calls it 'style at the speed
of life'! Go Beyond transcends ordinary colour with cool
shades - elumenated with clever combinations of cools and
warms and experiments with bold, gender-neutral tones. It
rethinks the rules, using colour in unexpected ways.
"In 2020, fashion is about
a sophisticated balance: between
minimal and maximal lies a
kind of hyper-harmony that is
both bold and subtle. Colours
shift from bold brights
to become more oxygenated and
airy." John Moroney, Vice
President Creative &
Communication.
INTREPID - Couture Collection 2020
This is a collection that goes beyond convention and
expectation. Colour merge and melt together - from soft
to strong, from dark to light. Shades are bold, but more
sophisticated and refined with toning almost 'oxygenated',
as if they have been infused with an airy softness: subtle
yet fashion-forward. They are created by the multi-layering
of tone-on-tone shades to create beautiful colour melts.

MODA
INT’L
THE FINALISTS 2020
Hair fashion at its best! Here are the 15 finalists of the 2020 International Hairdressing Awards, that will take place in Madrid on February, 16th
2020 – the big day of international hairdressing, including the awards ceremony, the fabulous purple carpet and a runway show with some of the
most renowned teams in the world. Main sponsors of the IHAwards are Revlon Professional & Salon Look-Ifema, with Estetica as Global Media
Partner. Beauty Underground also sponsors the awards. Enclosed in these pages there’s also our ‘Estetica’s Choice’, the best images of this year’s
IHAwards entries as selected by our editors!
Modacapelli nella sua massima essenza! Ecco i 15 finalisti degli International Hairdressing Awards 2020 - che si terranno a Madrid il 16 febbraio
del prossimo anno, il grande giorno della coiffure internazionale con la cerimonia delle premiazioni, il favoloso purple carpet e la passerella dei più
famosi team al mondo. I principali sponsor degli IHAwards sono Revlon Professional & Salon Look-Ifema, con Estetica come Global Media Partner;
anche Beauty Underground sponsorizza i premi. In queste pagine, anche l’’Estetica’s Choice’, ovvero le migliori immagini in competizione agli
IHAwards di quest’anno, selezionate dal nostro team editoriale!
Haarmode vom Feinsten! Hier kommen die 15 Finalisten der International Hairdressing Awards 2020, die am 16. Februar 2020 in Madrid stattfinden.
Der große Tag des International Hairdressing mit Preisverleihung, edlem Purple Carpet und Runway Show einiger der berühmtesten Teams der
Welt. Die Hauptsponsoren der IHAwards sind Revlon Professional & Salon Look-Ifema mit Estetica als Global Media Partner. Beauty Underground
sponsort den Award ebenfalls. Außerdem auf diesen Seiten: unsere ‘Estetica’s Choice’ Looks, die besten Looks aus den diesjährigen IHAwards,
ausgewählt von unseren Redakteuren!
Le meilleur de la mode coiffure ! Voici les 15 finalistes des International Hairdressing Awards 2020 qui se dérouleront à Madrid, le 16 février 2020, à
savoir le jour J de la coiffure internationale avec la cérémonie de remise des prix, le fabuleux tapis violet et un spectacle sur un podium où défileront
les équipes les plus renommées au monde. Les principaux sponsors des IHAwards sont Revlon Professional & Salon Look-Ifema, avec Estetica
comme partenaire média international. Même Beauty Underground sponsorise les trophées. Aussi dans les pages qui suivent, l’’Estetica’s Choice’,
à savoir les plus belles images concourant aux IHAwards de cette année et sélectionnées par notre équipe éditoriale !
¡Modacabello en su máxima expresión! Aquí están los 15 finalistas de los International Hairdressing Awards 2020, que tendrán lugar en Madrid el
16 de febrero de 2020 – el gran día de la peluquería internacional, con la ceremonia de entrega de premios, la fabulosa purple carpet y la pasarela
con los equipos más reconocidos del mundo. Los main sponsors de IHAwards son Revlon Professional y Salon Look-Ifema; Estetica es Global
Media Partner; y Beauty Underground también patrocina los premios. En estas páginas descubre también nuestro ‘Estetica’s Choice’, las mejores
imágenes participantes en los IHAwards de este año seleccionadas por nuestro equipo editorial!

BEST
INTERNATIONAL
WOMEN’S
COMMERCIAL
COLLECTION
FINALIST
Lisa Polini
Australia
Title: HIGHLAND ARMOUR
Hair: LISA POLINI
Photo: DAVID MANNAH
Make-up: CHRISTINA RODIO
Styling: LYDIA JANE SAUNDERS

BEST
INTERNATIONAL
WOMEN’S
COMMERCIAL
COLLECTION

BEST
INTERNATIONAL
WOMEN’S
COMMERCIAL
COLLECTION
FINALIST
Steven Smart
United Kingdom
Title: COLLECTIVE
Hair: STEVEN SMART
Photo: RICHARD MILES
Make-up: DEBRA SMART
Styling: BERNARD CONNOLLY

BEST
INTERNATIONAL
WOMEN’S
COMMERCIAL
COLLECTION
FINALIST
Dorothy Tsang
Canada
Title: VIVID DREAMS
Hair: DOROTHY TSANG
Photo: ANDREW O’TOOLE
Make-up: KYLIE O’TOOLE
Styling: ELLA MURPHY

Hair: Shogo Ideguchi
BEST
INTERNATIONAL
WOMEN’S
COMMERCIAL
COLLECTION
Estetica’s
choice
Hair: Carles Dominuguez Toni&Guy Spain
Hair: Borja Carbonell @ Salones Carlos Valiente
Hair: Said Rubaii
Hair: Leonardo Rizzo
Hair: Kylie Hayes
Hair: Robert Masciave
Hair: Adam Ciaccia
Hair: Shogo Ideguchi
Hair: Andrew Smith
Hair: Christophe Gaillet
Hair: Yasmina Bon Espadas
Hair: Shaun Hall
Hair: Rainbow Room International
Hair: Paul Paterson

Hair: Borja Carbonell
@ Salones Carlos Valiente
Photo: Esteban Roca
Make-up: Nacho Sanz
Styling: Salones CV

Hair: Landry Agres
Photo: Esteban Roca
Make-up: Malen Buesa
Styling: Patrycja Juraszczyk

Hair: Sharon Tranter
Hair: Carles Dominguez Toni&Guy Spain
Hair: Morgan Richards
Hair: George Alderete
Hair: Adam Ciaccia
Hair: Madoka Abo
Hair: Bad Apple Art Team
Hair: Miguel Silva/Sk Style Barcelona
Hair: Pierre Ginsburg
Hair: Alla Tkaciuk
Hair: Landry Agres
Hair: Gianluca Caruso
Hair: Philipp Haug
Hair: Gonzalo Zarauza
BEST
INTERNATIONAL
WOMEN’S
COMMERCIAL
COLLECTION
Estetica’s
choice
Hair: Sharon Tranter

BEST BEST
INTERNATIONAL
MEN’S MEN’S
COMMERCIAL
COLLECTION
FINALIST
Jim Shaw
& Daisy Carter
United Kingdom
Title: LINEAR
Hair: JIM SHAW AND DAISY CARTER
Photo: TONY LE BRITTON
Make-up: ROSEANNA VELIN
Styling: JIM SHAW

BEST
INTERNATIONAL
MEN’S
COMMERCIAL
COLLECTION
FINALIST
Terri Kay &
Andrea Giles
United Kingdom
Title: RAW
Hair: ANDREA GILES & TERRI KAY
@ MARK LEESON
Photo: RICHARD MILES
Make-up: CLARE READ
Styling: BERNARD CONNOLLY

BEST
INTERNATIONAL
MEN’S
COMMERCIAL
COLLECTION
FINALIST
Fabian
Van Der Steen
Netherlands
Title: GENTLE MEN
Hair: FABIAN VAN DER STEEN
Photo: G+K PHOTO
Make-up: YVONNE NÜSDORFER
Styling: JORS TRÜLY

BEST
INTERNATIONAL
MEN’S
COMMERCIAL
COLLECTION

Hair: Shah
BEST
INTERNATIONAL
MEN’S
COMMERCIAL
COLLECTION
Estetica’s
choice
Hair: Arjan Bevers
Hair: Shah
Hair: Gianluca Caruso
Hair: Jose Boix
Hair: Gianluca Caruso
Hair: Jose Boix
Hair: Arjan Bevers
Hair: Paco Vanaclocha
Hair: Alexander Lepschi
Hair: Desmond Murray @ Atherton Cox
Hair: Alexander Lepschi
Hair: Desmond Murray @ Atherton Cox
Hair: Valentin Cedric
Hair: Tom White

Hair: Paco Vanaclocha
Photo: David Arnal
Make-up: Joss Jaycoff
Styling: Ismahan Obenali

Hair: Landry Agres
Photo: Esteban Roca
Make-up: Malen Buesa
Styling: Patrycja Juraszczyk

Hair: Marc Cavalche
Hair: Jamie Stevens
Hair: Candice Mckay
Hair: Candice Mckay
Hair: Valentin Cedric
BEST
INTERNATIONAL
MEN’S
COMMERCIAL
COLLECTION
Estetica’s
choice
Hair: Tatyana Molotsilo
Hair: Olga Garcia
Hair: Ersin Seçilmiş
Hair: Marc Calvache
Hair: Tom White
Hair: Daniel Gallego
Hair: Ersin Seçilmiş
Hair: Olga Garcia
Hair: Tatyana Molotsilo
Hair: Daniel Gallego

BEST
INTERNATIONAL
AVANT-GARDE
COLLECTION
FINALIST
Dee Parker Attwood
Australia
Title: SHALLOW
Hair: DEE PARKER ATTWOOD
Photo: ANDREW O’TOOLE
Make-up: KYLIE O’TOOLE
Styling: ELLA MURPHY

BEST
INTERNATIONAL
AVANT-GARDE
COLLECTION
FINALIST
Kylie Hayes
New Zealand
Title: GRACIOUS
Hair: KYLIE HAYES
Photo: ROSANNE DONALDSON
Make-up: MARTHA BUTLER
Styling: KYLIE HAYES - JAIMEE SMITH

BEST
INTERNATIONAL
AVANT-GARDE
COLLECTION
FINALIST
Dicksum Low
Malaysia
Title: DECONSTRUCTIVISM
Hair: DICKSUM LOW@A CUT ABOVE
Photo: AARON LEE
Make-up: FYN HAN
Styling: DICKSUM LOW

Hair: Elie Valiere
BEST
INTERNATIONAL
AVANT-GARDE
COLLECTION
Estetica’s
choice
Hair: Silas Tsang
Hair: Christophe Gaillet
Hair: Elvin Soh
Hair: Dylan McConnachie
Hair: Silas Tsang
Hair: Bianca van Zwieten
Hair: Gino Fang
Hair: Zoe Wilde
Hair: Nancy Martens
Hair: Sylvestre Finold
Hair: Elie Valiere
Hair: Damien Carney
Hair: Gino Fang
Hair: Gonzalo Zarauza

Hair: Gonzalo Zarauza
Photo: David Arnal
Make-up: De María
Styling: Visori FashionArt

INTERNATIONAL
ARTISTIC TEAM
OF THE YEAR
FINALIST
Sanrizz
Artistic Team
United Kingdom
Title: NU.GIRL
Hair: SANRIZZ ARTISTIC TEAM
Photo: ANDREW O’ TOOLE
Make-up: NAOKO SCHINTU
Styling: RUBINA MARCHIORI

INTERNATIONAL
ARTISTIC TEAM
OF THE YEAR

INTERNATIONAL
ARTISTIC TEAM
OF THE YEAR
FINALIST
Hob Creative Team
United Kingdom
Title: 35TH ANNIVERSARY COLLECTION
Hair: HOB CREATIVE TEAM
Photo: RICHARD MILES
Make-up: SCARLETT BURTON
Styling: OZZY SHAH

INTERNATIONAL
ARTISTIC TEAM
OF THE YEAR
FINALIST
X-presion
Spain
Title: BAUHAUS ( TARTAN II )
Hair: X-PRESION
Photo: ALBERTO HIDALGO + BORONDO
Make-up: ALMUDENA GARCIA
Styling: X-PRESION

Hair: Rush Hair
Hair: Toni&Guy
International Artistic Team
Hair: Ulta Beauty Pro Team
Hair: Toni&Guy International Artistic Team
Hair: Color Group Hair Salon
Hair: Color Group Hair Salon
INTERNATIONAL
ARTISTIC TEAM
OF THE YEAR
Estetica’s
choice
Hair: Rush Hair
Hair: Saco Creative Team
Hair: Color Group Hair Salon
Hair: Toni&Guy International Artistic Team
Hair: Toni&Guy International Artistic Team
Hair: Saco Creative Team
Hair: Rush Hair
Hair: Arjan Bevers / Nancy Martens
Hair: Ulta Beauty Pro Team

Hair: Arjan Bevers, Nancy Martens
Photo: Andrew O’Toole / G&K photo
Make-up: Mireille Bevers Brunt
Styling: Annet Veerbeek, Luca Termine

INTERNATIONAL
HAIRDRESSER
OF THE YEAR
FINALIST
Danny Pato
New Zealand
Title: TORI
Hair: Danny Pato
Photo: Mara Sommer
Make-up: Kiekie Stanners
Styling: Danny Pato & Rachel Morton

INTERNATIONAL
HAIRDRESSER
OF THE YEAR
FINALIST
Sally Brooks
United Kingdom
Title: SIMPLICITY
Hair: SALLY BROOKS
Photo: JENNY HANDS
Make-up: LAN NGUYEN-GREALIS
Styling: ANN SHORE

INTERNATIONAL
HAIRDRESSER
OF THE YEAR
FINALIST
Angelo Seminara
United Kingdom
Title: IMATAT-O
Hair: ANGELO SEMINARA
Photo: ANDREW O’TOOLE
Make-up: LAURA DOMINIQUE
Styling: NICCOLO TORELLI

Hair: Daniele Dragotta
Hair: Harri Akerberg
INTERNATIONAL
HAIRDRESSER
OF THE YEAR
Estetica’s
choice
Hair: Daniele Dragotta
Hair: Alexey Osipchuk
Hair: Kenji Toyota
Hair: Kenji Toyota
Hair: Chrystofer Benson
Hair: Mark Leeson
Hair: Arjan Bevers
Hair: Harri Akerberg
Hair: Errol Douglas MBE for Salon Services
Hair: Salones Carlos Valiente
Hair: Christos Michailidis
Hair: Manuel Mon
Hair: Gino Hairandmore Artistic Team

Hair: Candice Mckay
Photo: John Rawson
Make-up: Maddie Austen
Styling: Jamie Russel

Hair: Errol Douglas MBE
for Salon Services
Photo: Richard Miles
Make-up: Clare Read
Styling: Desiree Lederer

INTERNATIONAL
HAIRDRESSER
OF THE YEAR
Estetica’s
choice
Hair: Silas Tsang
Hair: Arjan Bevers
Hair: Errol Douglas MBE for Salon Services
Hair: Manuel Mon
Hair: Chrystofer Benson
Hair: Christophe Gaillet
Hair: Gino Hairandmore Artistic Team
Hair: Kenji Toyota
Hair: Daniele Dragotta
Hair: Christophe Gaillet
Hair: Salones Carlos Valiente
Hair: Mark Leeson
Hair: Silas Tsang
Hair: Alexey Osipchuk
Hair: Candice Mckay

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The largest international trade fair for beauty products,
hair, fragrances and wellbeing in the Middle East
31 May – 2 June, 2020
Dubai, United Arab Emirates
Secure your space now!
Tel: +971 4 389 45 00
beautyworld@uae.messefrankfurt.com
www.beautyworldME.com

Goldwell introduces
ELUMEN PLAY a
semi-permanent
hair colour for ultimate
versatility with 13
superbly stunning mix
and match shades.
Elumen Play is
Goldwell's new kid
on the block and the
latest addition to the
Elumen range - a
compact assortment of
mix and match shades
with up to 100% fading on tone.
Lasting up to 10-15 washes,
Elumen Play is a ready to use true
semi-permanent colour which is
simple to use and doesn't require a
developer. The range includes 8
PURES: Sunny Yellow, Juicy
Orange, Fiery Red, Mysterious
Violet, Hot Pink, Ocean Blue,
Tropical Green and Jet Black.
With Elumen Play Jet Black,
you can give your formula a
smoky character, or simply add it
to pure or dark bases (level 2-3)
to intensify shine and depth.
Then there are 5 PASTELS:
Blush Coral, Bashful Rose, Sweet
Lavender, Cool Mint and Clear.
With Elumen Play Clear, you can
dilute or pastellize all of the other
Elumen Play shades. Elumen Play
contains Goldwell's unique HDmax
Technology - a system of specially
selected direct dyes which have
been designed to fade on
tone. They create extraordinary
intensity by sitting both on the
outer and inner levels of the cuticle
layer. Advanced shine and care
technology also gives outstanding
colour shine, brilliance and hair
that is healthy-looking and with
glow effect. Then, when it's time
to change colour, the Elumen
Play Eraser is designed to remove
every shade of Elumen Play on
pre-lightened hair, up to 100%,
allowing you to create a clear
canvas for your creative work and
gives your client flexibility to easily
play again. With an eye on the
environment, Elumen Play boxes
are produced with sustainably
sourced paper (FSC certificate)
and are 100% climate neutral.
Colour me...
different!

COLOUR DIFFERENT
WITH ELUMEN
When Elumen was first introduced
in 2001, the professional hair
colour market woke up to a range
of long-lasting, non-oxidative,
ammonia free, odour free direct
dyes with incredible shine and
extraordinary colour brilliance.
Ever since, Elumen - the original
Elumination - has been a real
game-changer for salons. and the
first choice for creative colouring.
Now the story continues -
reinvented and re-launched for a
new generation of creatives.
Full flexibility is yours: Choose
between the original Elumen,
the new Elumen Play and the
perfectly matched Elumen Care line.
Elumen Play is a
compact assortment
of mix and match
shades with
advanced shine and
care technology
products
83

KMS STYLECOLOR proved to be
the core “hero” styling product at
the Redress Grand final Show.
KMS was the official
sponsor at the Redress
Design Award - the world’s
largest sustainable fashion
design competition.
Ethical
KMS Guest Artist & International
Session Stylist, Marco Chan,
headed up a team of KMS Asia
Artists including : Anthony Cheng
& Jonas Chan, Hong Kong;
Michael Chiew and Kristin Kho,
Singapore; Charlenne Chen &
Gavin Hsu, Taiwan; Minh Phuong,
Vietnam.
fashion
s a professional brand in
the Kao Salon Division family,
KMS committed to working
towards a fully sustainable
society. The brand is
official hair sponsor of
the Redress Design
Award. Organised by the Hong
Kong-based environmental charity,
it works to inspire emerging fashion
designers all over the world to create
mainstream clothing with minimal
textile waste. This year, Marco Chan,
KMS Guest Artist and International
Session Stylist led a team of
distinguished KMS Asia artists to
create two glam styles for the
eco-chic fashion finale show. “This
year, I was inspired by the neon
lights of the city,” explains Marco...
NEON HAIR LOOK #1
A sleek, sharp, sophisticated up-do/
ponytail combo that was prepped
with MOISTREPAIR Leave-In
Conditioner to provide instant
moisture and heat protection; then
ADDVOLUME Volumizing Spray
was applied to give natural grip and
fullness, enabling hair to be more
easily structured. The ponytail was
smoothed in using a flat iron and
HAIRSTAY Working Hairspray
applied for a polished finish.
NEON HAIR LOOK #2
These loose beachy waves are totally
on-trend for AW19/20 and are all
about the texture, so after applying
ADDVOLUME Leave-In
Conditioner, hair was styled with
ADDVOLUME Styling Foam to
create soft waves and enhanced wave
formation. For a sleek and glossy
effect at the root growth area, load
on HAIRPLAY Styling Gel. For an
ultra-smooth frizz-free surface,
shield the style with TAMEFRIZZ
De-Frizz Oil.
“For both looks I finished off using
the fabulous KMS STYLECOLOR
to create a spectrum of faded
pastels, dark inky tones and cool
platinum ,” adds Marco.

Colour
Play-date
Goldwell HK recently
held its #elumenator
day, inviting up-andcoming
hairdressers
to try out Elumen Play.
s a professional salon brand,
Goldwell always thinks like stylists
do, developing innovative new
products that will lead hair
professional into an infinite
and multi-dimensional world
of colour creativity.
Hair colourists and stylists are the
original influencers and in order
to feed their inspiration, Goldwell
Hong Kong held its #elumenator
day, an inspiring experience for 13
passionate colourists in town at the
Kao Salon Academy, to find their
own interpretation of the brand's
newly launched colour product,
Elumen Play. Those present
included: Alvin Ng, Daniel Wong,
Jack Hui, Kinho Lam, Ladol Ko,
Lok Chan, Ray Shum, Roy Ho,
Ronald Lei, Sammi Yuen, Sean
Chiu, Tasha Yip & Tong Ng.
brilliance and shine. It fades
true to tone which gives stylists
ultimate versatility. With this
in mind, the 13 Hong Kong
hairstylists divided up into 3
groups and work together to create
their colour works. Elumen Play
is their paintbox for possibilities -
they can seamlessly blend in
different colours with merging
technique. By using different
shades of Elumen Play, the
perfectly balanced colours build
up into an amazing look which
is contemporary and yet totally
glamorous. Express your true
creativity as a hairstylist and
colour different with Elumen Play;
by getting lost in colour you’ll find
inspiration in everything, so...
press play to start!
The Elumenators had a fun & playful
day to get inspired with Elumen Play
- from painting to hands-on.
PRESS PLAY TO START:
A WORLD OF COLOUR
The hairstylists entered a world
where everything was related to
colour. They were able to explore
unlimited creativity with Elumen
Play by painting on a giant canvas:
with total freedom to experiment,
they found the canvas a perfect
medium through which to express
and convey their ideas. They
mixed and matched the colourful
shades, from bright to pastel tones
- in doing so they were able to
create a uniquely colourful and
inspirational graphic tableau.
BREAK THE RULES:
THINK OUTSIDE THE BOX
Elumen Play is a semi-permanent
hair colour for extraordinary
events
85

Advertorial
Goldwell announces
Global Creative
Awards
A new global
competition to
showcase the
unlimited creativity
of Goldwell.
The year 2020 is the year of
change for Goldwell as
they introduce the Global
Creative Awards - an
entirely new global
competition focused
exclusively on creativity.
This new competition is the next
evolution of the Color Zoom
Challenge – Goldwell’s global trend
competition. “In the past we invited
hairdressers from all over the world
to participate in the Color Zoom
Challenge and show their
interpretation of the current
Goldwell collection. In 2020, it’s
time to go further – we want to give
our stylists the chance to show their
full creativity without any
limitations,”
John Moroney, Kao Salon Vice
President Creative & Communication.
The key difference with the new
Global Creative Awards is that
stylists are now free to create an
entry showing their own unique
vision, rather than having to use
Goldwell’s annual trend as the basis
for their creation.
According to Moroney, “Today’s
stylists want to show their own
creativity and not ‘copy/paste’
someone else’s inspiration.
We believe that now is the time
to take the chance to show the
world what a true creative does:
Imagine, Create and Inspire.
And now, we want to celebrate that.
They have the talent, we have the
stage for them.”
Starting in 2020 stylists can
compete in two different ways - the
Technical Awards with three
different categories and the Editorial
Awards with four new categories:

TECHNICAL AWARDS
Creativity that starts with a
photoshoot and ends with a live
technical competition. For years,
the Color Zoom Challenge has
inspired thousands of stylists to
compete – and now it continues in
an exciting new way.
// new talent colorist of the year:
to show the world that age is not a
prerequisite for creative excellence
and to show their talent and
technical ability. This category is
designed for stylists with less than
five years of experience.
// creative colorist of the year:
The ultimate colour competition.
In this category stylists create their
vision with a stunning photograph
and then recreate it in the
international live competition.
This category is open to all stylists
with the passion and drive to
compete in the world of colour.
// creative haircutter of the year:
This new category is open to all
passionate haircutters to show the
world that their work is a cut
above with this precision cutting
competition. In this category
stylists create their vision with a
stunning photograph and then
recreate it in the international live
competition.
The participants of the technical
categories have to compete first at
the national level in their country.
Afterwards the Gold winners
move on to the international live
competition.
EDITORIAL AWARDS-NEW
Four exciting new categories of
photo-only global competition
that celebrate the ultimate in
editorial creativity.
// men’s hairstylist of the year:
Stylists show their mastery and
expertise in men’s styling,
barbering, and Grooming by
creating a collection of cuttingedge
men’s looks.
// salon team of the year:
This category is the perfect
opportunity to show the creativity
of the entire salon team and to
create a collection that represents
a shared vision and show the
power of the entire team.
// avant garde stylist of the year:
To win this award stylists need to
push the boundaries of
conventional hairstyling and dare
to inspire with their collection of
visionary work.
// editorial colorist of the year:
In this category stylists have to
express their vision in colour and
to create an editorial colour
collection that showcases colour
creativity, precision and vision.
The participants of the editorial
categories have to compete globally
in this Photo-Only International
Competition.
The Gold Winners of each of the
global categories deserve the
recognition and reward for all of
their creative efforts. In addition to
their trophy, they will receive global
editorial coverage from Goldwell
Time to take the
chance to show
the world what a
true creative does:
Imagine, Create
and Inspire!
and the opportunity to participate
in a Goldwell photoshoot
(Technical Categories) and a cash
prize (Editorial Categories).
The winners of the first Global
Creative Awards will be
announced at the Kao Salon
Global Experience Event which
will be held in Amsterdam in
October 2020.
For more information and all
of the requirements, rules
and regulations of the Global
Creative Awards, please go to
www.globalcreativeawards.com
events
87

Exclusive interview:
Kao Salon Vice President
Creative & Communication
announces the new
Global Creative Awards.
John
Moroney
The year 2020 will be of
major change: for the
first time Goldwell
invites stylists to enter
the Global Creative
Awards – a whole new
global competition
focused exclusively on creativity.
We talked to John Moroney, VP
Creative & Communication to get
more information about the new
upcoming challenge.
Stylists have been participating
in the Goldwell Color Zoom
Challenge for 17 years. In 2020
the concept and the awards will
change – what is the reason behind
this?
As with all things, it is time to
change and evolve. With the rise of
social media, we recognize that the
individual expression of creativity
is incredibly important to stylists.
They want to imagine and create
their own visions and put it out
there for the world to see. As their
partner, it give us an opportunity to
help them achieve their dreams by
giving them a global platform to
showcase their creativity.
That sounds great. Which awards
and categories are new?
We’ve adjusted the structure of the
categories to showcase what we
call the Technical Categories –
which are the award categories
that are a reimagining of the Color
Zoom Challenge: Creative
Colorist of the Year and New
Talent Colorist of the Year – these
are the categories that start with a
photo competition and culminate
in a live competition at the annual
Kao Salon event. In this area, we’ve
added a new category called
Creative Haircutter of the Year,
which is focusing just on the art of
haircutting. Our newest category
of awards are the Editorial
Categories – a global, photo-only
competition that is open to all
Goldwell stylists and salons.
These new Editorial Categories
are: Avant Garde Stylist of the
Year, Editorial Colorist of the Year,
Men’s Hairstylist of the Year and
Salon Team of the Year. We feel
that this gives a whole new world
of opportunity for all of our stylists.
What is your secret tip for
stylists who want to take part in
the new challenge?
There are so many tips to creating
a great image, here’s what I always
tell stylists: Invest in your model.
Your model is more than just her
hair and these are not just hair
photos. Your model is what brings
your creation to life.
Other than that, just do it. Enter
for the experience, winning is
great, but the experience you gain
and the lessons you will learn is of
the most value. You will build your
confidence and your eye as you
continue to participate. Creativity
is a muscle like anything else -
you have to practice and exercise
it regularly in order for it to grow.
Where will the award ceremony
take place?
The Global Creative Awards
results will be announced next
year at the Kao Salon Global
Experience Event in Amsterdam.
The event takes place on October
11 & 12, 2020.
For more information, you can check
with your local Goldwell supplier.

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Alonzo:
the best in colour
Every woman has the desire to look fresh,
fashionable and uniquely attractive:
for many the journey starts with their hair
colour - for this, Alonzo holds the key.
Alonzo colour is thoroughly
researched in Australia
to well match well both
Asian and European hair
characteristics. It meets strict
quality-control requirements
expected of a premium hair
cosmetics brand.
Alonzo is one of the
best-known hair
cosmetics brand in
Australia &
Australasia, especially
in terms of
permanent colour,
for which the brand is recognized
for its original and professional
performance on millions of clients.
Not one to rest on its laurels,
Alonzo constantly updates to keep
up with unpredictable market
trends which persistently
transform the hair industry, not
only in Asia, but on a global scale.
Alonzo permanent colour’s current
relaunch even embraces a modern
packaging design and an effective
range of ingredients which are
certain to persuade more
professional hairstylists to want to
experience the brand's
groundbreaking colour results.
Every woman's desire is to have a
fresh, 'just done' look to their
hairstyle every day. That is never an
issue for women who have
undergone an Alonzo colour
transformation! Alonzo permanent
colour generates long-lasting
colour with a freshness that like
make-up for the hair.
The the latest version of Alonzo
permanent colour has inherited all
the greatest features of the previous
version and continues to be one of
the absolute favourites . It is the one
of the best colour for grey coverage
with a natural-looking result. There
is no doubt that Alonzo colour
conquers any level of colour even
when the base shade is intensively
dark or light, which along with
smooth and glossy shine it gives
means it goes for beyond the
expectation of customers. The key
to unlocking this stunning hair
results is down to the pure micro
pigments inside each Alonzo
colour tube, which can effortlessly
penetrate deeper into the hair
cortex, producing extremely
vibrant, glossy shades and a
long-lasting result. Furthermore, its
low ammonia level and gentle
fruity fragrance brings a sensation
of comfort and reassurance to
users. The application of cuttingedge
technology enables Alonzo
colour to be able to offer a cosmetic
colour treatment which providing
an endless choice of shades and
reflections. It is ideal for exclusively
professional salon use and can be
described as the hairstylists'
“magic tool” through which the
accomplished hairdresser can
unleash their creativity.

SO WHAT'S GETTING
EVERYONE SO EXCITED?
Super easy-to-use, Alonzo colour's
creamy consistency mixes perfectly
with Alonzo peroxide. The
convenient new modern packaging
design is very eye-catching,
complimenting and contributing to
interior salon design. The latest
Alonzo colour is composed of a
higher percentage of selected
ingredients, leading to its new
mixing ratio. Whist the former
mixing ratio colour with Alonzo
peroxide is 1 : 1, the new one is 1 :
1.15. Furthermore, Alonzo also has
launched a new colour code
formulated with natural ash
pigments which is the leading
trend in current world of hair
fashion. This invention is making a
step further for Alonzo towards
completing its cool colour range,
which previously only started at
level 8. Alonzo colour is thoroughly
researched in Australia to well
match well both Asian and
European hair characteristics. It
meets strict quality-control
requirements expected of a
premium hair cosmetics brand and
its versatility helps many colourists
keep up with or even set national
and international hair trends.
“Alonzo colour is the first choice of
many artistic hairstylists since it
sends us on an incredible journey
into a world of unlimited creativity
and true artistry," comments Mr.
Steve Sim Sin Lim, Malaysian hair
expert of 30 years' experience.
Alonzo constantly
updates to keep
up with the
unpredictable
market trends in
our industry
products
91

Since the Asia Pacific
Hairdressers and
Cosmetologist Association
was first set up in 1991, its
Here is the
main objective has been to
strengthen and unite hair
and beauty practitioners
inspirational story
across the Asia Pacific region. Fully
inclusive in its approach, APHCA
behind the Asia
has to date members from Australia,
Canada, Cambodia, China, Hong
Pacific Hairdressers
Kong, Indonesia, Japan, Macau,
Malaysia, Mongolia, Myanmar,
& Cosmetologists
Philippines, Singapore, South Korea,
Sri Lanka, Taipei, Thailand, the UK,
the USA and Vietnam.
Association
COMPETITION & PRIZES
(APHCA).
APHCA initiated the Asia Pacific
Hair & Make-up Olympics in 1997 -
Uniting
an event that consists of
competitions, exhibitions, hair
and make-up shows, as well as
educational seminars. The event
the best
92 profile
is organised on a yearly basis and its
location rotates among member
countries. This year, the competition
was held in Singapore, jointly
organised by the Spa & Wellness
Association Singapore and Alliance
& Partnership Pte Ltd with coorganisers,
School of Nail Art and
Association of International Beauty
and Health Professionals. The
purpose of the Asia Pacific Hair &
Make-Up Olympics is to stimulate
cooperation and development
among hairdressing and cosmetology
industry players with an aim to
unite in a common cause across the
Asia Pacific region, that of rasing the
bar to a higher level. All competition
prizes were kindly donated by
sponsors and co-organisers, with
the official Hairdryers from Tuft by
Tai Wah Distributors Pte Ltd.
Overall winners received SGD $600
cash and prizes. The number of
contestants this year was 158, with
92 on October 11 for the Nail and
Lash Competition and 68 on
October 12 for the Hair & Make-up
Olympics.

Beryl Ng from Macau: the Overall Winner
for the 23rd APHCA Hair & Make-up Olympics
Beryl studied administrative management in the Zhuhai Vocational and
Technical College. After graduation, she went to work in an administrative
job. Ever since Beryl was young, all her clothes had been hand-sewn by her
mother, which kick-started her passion for design, eventually leading her
onto make-up. While Beryl was working in her administrative job, she was
also taking classes to continue building her passion for design, progressing
onwards and joining the Creative Image Arts Association of Macau (CIAM)
and APHCA Macau.
* 2017-11-29 CIAM Creative Image Art International Hair Make-up Competition (Macau) Bridal Make-up Group Merit Award
* 2017-12-5 The 12th China Cross-Strait World Trends Competition (Shenzhen) Chinese Bride Make-up Group Gold Award
* 2018-5-29 2018 China Olympic Cup Beauty Salon Exchange Competition (Taiwan) Dinner Make-up (Real People) Champion
* 2018-11-7 The 22nd APHCA Asia Pacific Olympic Hairstyle Make-up Competition (Macau) Creative Overall Model Group
* 2018-12-6 The 13th China Cross-Strait World Trend Hair and Make-up Competition (Hong Kong) Creative Stage Make-up Group Champion
* 2019-10-12 The 23rd APHCA Hair and Make-up Olympics Overall Hair and Make-up Winner

Left: “Perfect combination of perfume and treatment,” Calvin Chan, Director of Mi Salon; middle: “It only takes a
sec for hair stylists to love it,” Calvin Yau, Director of Chic Privat; right: “Amazing aroma makes it a favourite hair
product for the ladies,” Connie Tsui, Senior Manager of Beijing Hair Culture.
can have the effect of weighing
down the hair. The experts at
FEELING Professional have
taken this fact into conseration
and gone far beyond. They have
broken new grounds by adding
Isononyl Isononanoate and
Argania Spinosa Kernel Oil,
popular ingredients in cosmetic
products research as they
incorporate low-viscosity and
excellent smoothness.
Furthermore, highly effective
moisturization, UV-resistance
and collagen re-growth provide
continuous protection and
treatment for users of FEELING
Hair Essential. Besides its hair
repair functions, the aroma of
Scalp heroics!
FEELING Professional
has researched and
developed FaoDao,
a product line that
focuses specifically
on hair and scalp
treatment and repair.
The hero product of
the FaoDao series is
FEELING Hair
Essential, whose
qualitites provide
continuous moisturization
and a protein
supplement, as well as a
captivatingly fine aroma.
MORE THAN JUST
A HAIR SERUM
Hair oils are typically thought to
be merely styling products, often
very limited in their use as they
FEELING Hair Essential means it
is also manufactured as a perfume.
With an attractive tangerine topnote
contrasting with a refreshing
orange flower middle-note, it has a
complementary and long-lasting
lilac base-note, providing an outstanding,
yet pleasantly understated
impression on others. Before the
official launch of Hair Essentials,
several famous hair stylists in Hong
Kong were invited to be the first
group to try it – read their positive
comments at the top of the page.
Left: “A golden package creating a high-end, luxury first impression,” Ian Tse, Director of Hair Trinity; middle:
“Creating a new concept in daily hair repair,” Vim Au, Director of CT Hair; right: “Providing hair with smooth
texture and a feeling of zero gravity,” Ryan Yeung, Director of Hair Simply.
94 treatments

The pure essence of
comfort and beauty:
we are delighted to
showcase the grand
opening of the first
Chihtsai flagship salon
in Guangzhou, China.
C
hihtsai was founded in
1978 owned as a family
business, focused on
simple hair product lines
sold locally. Then it was
taken over by SHAAN
HONQ in 1988. Founders,
Charlie and Julie, have achieved
outstanding results in realising its
international potential. It has gone
on to become a global business
brand committed to professional
use. Its story evolved from a deeply
emotional desire to connect with
people, places and objects which
inspire beauty and creativity
COLOUR REFLECTION:
BACK TO BASICS
On a visit to a bottle plant in
Germany in 1993, Charlie & Julie
were thrilled by branding which used
a rich yellow colour – Yellow
Seduction; as a result they decided to
Chihtsai
adopt the standard colours of yellow
by design
& white to represent Chihtsai products.
On returning to Taiwan, they were
then prompted to hire of one of the
country's most prominent calligraphers
to create the Chihtsai logo. The slender
and smooth design of “Chihtsai” in
the logo beautifully symbolises
female grace and elegance, aside by
the subtitle Yellow Seduction to show
the vivid characteristics of Chihtsai.
Although this original design has
been used for many years now, even
today it's still a combination most
favoured by European markets.
Following on from this was the
launch of Chihtsai’s Olive series,
the beauty of olive green conquered
the hearts of many. To this day, it is
still very popular in trade shows.
Add to this the special therapeutic
qualities of the elegant and distinctive
essences that have been added and
consumers’ sense of smell and touch
will immediately enjoy a sense of
relaxation from the very moment
when they open the products.
CHIHTSAI COLOR REFLECTION
will be the connection, communication, and
supportive medium between you and your
clients. In addition to the essential use of
colour, aromatic healing oil has been added
in the hope of bringing you extra happiness.
design
95

Hair color and cuts: Roos
Topley, Lieke Nijenkamp,
Nushka Barbosa
Hair styling: Daniel Martin,
Neil Barton
Photo: Ralph Mecke
Make-up: Jochen Pahs,
Yvonne Wengler
Styling: Ingo Nahrwold,
Andres Damm
Products: Goldwell
Estetica n. 4/2019
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GOLDWELL’S NEWEST
COUTURE COLLECTION
[ FEARLESS. BOLD. DARING. ]
WE MOVE FORWARD
WITHOUT FEAR OR HESITATION
WE GO BEYOND
CONVENTION AND EXPECTATION
WE ARE THE SPIRIT OF OUR TIME
WE ARE THE DIGITAL HEROES
WE ARE THE FASHION WARRIORS
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