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Jeonbuk Life 2018-1 Spring

Jeonbuk Life is a quarterly project of the Jeollabuk-do Center for International Affairs (JBCIA) which is a specialized public diplomacy agency established by the Jeollabuk-do Provincial Government. Our goal is to spread news to Jeollabuk-do’s international community, as well as to carry news of Jeollabuk-do throughout Korea and abroad. This magazine publishes once per season.

Jeonbuk Life is a quarterly project of the Jeollabuk-do Center for International Affairs (JBCIA) which is a specialized public diplomacy agency established by the Jeollabuk-do Provincial Government. Our goal is to spread news to Jeollabuk-do’s international community, as well as to carry news of Jeollabuk-do throughout Korea and abroad. This magazine publishes once per season.

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“I want to make my own restaurant

where people feel that Japanese food is

something comfortable and accessible.”

raw fish, clams, and shellfish that are

arranged artistically on top of shaved

ice. Each savory sliver has a clean taste

that’s complemented by the chef’s very

own homemade soy sauce. There’s a

dinner menu of spicy beef soup, Karaage,

pan-fried rice meals, and udon. The rest

of the offerings are made to match with

beer and for those who want to elevate

their dining experience, an authentic

Japanese sake. One thing’s for sure:

there’s nothing instant in this joint.

Everything is cooked and served fresh.

Food with sincerity

Goyangi is the chef’s very first restaurant

and it’s a whole family affair. His older

brother greets the guests and takes the

orders while he runs the kitchen. Almost

every night, his parents dine there with

their friends to show support. This is

probably what makes the vibe so homey,

with the friendly atmosphere all around

and Japanese food that is anything but

intimidating. Korea is no stranger to

Japanese restaurants since there is quite

an oversupply of restaurants that offer

the same tried-and-tested fare—sushi,

ramen, and tempura—all with the same

“fusion” flair. So what makes Goyangi

different? Chef Moon says, “All kinds of

food are the same. The difference is in the

mind of the one who cooked it, and the way

the food was made. For

me, I put all my heart and

effort in my food, so that

I will not doubt whether

people will love it or

not.”

45

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