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Jeonbuk Life 2018-1 Spring

Jeonbuk Life is a quarterly project of the Jeollabuk-do Center for International Affairs (JBCIA) which is a specialized public diplomacy agency established by the Jeollabuk-do Provincial Government. Our goal is to spread news to Jeollabuk-do’s international community, as well as to carry news of Jeollabuk-do throughout Korea and abroad. This magazine publishes once per season.

Jeonbuk Life is a quarterly project of the Jeollabuk-do Center for International Affairs (JBCIA) which is a specialized public diplomacy agency established by the Jeollabuk-do Provincial Government. Our goal is to spread news to Jeollabuk-do’s international community, as well as to carry news of Jeollabuk-do throughout Korea and abroad. This magazine publishes once per season.

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After enduring a long-winding cold

winter, everyone is looking forward to enjoy the

outdoors— the perfect weather and the breathtaking

sight of cherry blossoms. Convenience stores are the best place

to go to for a quick snack fix. Spring has definitely sprung all

over Korea as all kinds of limited-edition spring-inspired food

and drinks fill the shelves of stores.

Strawberry and chocolate (2) (8)

Choco Pie is a staple snack or dessert in Korea,

but this Spring, it comes with a strawberry flavor

layered with thick yoghurt that is simply hard to

resist. Another must-try is Market O’s strawberry tart

chocolate bar that’s sure to hit the right notes.

Generally, when we think of spring, strawberries and peaches

are the fruits available in season. This is because strawberry

season in Korea takes place between March and April, and with

sweet flavor and mouthwatering aroma, they’re always a big

hit. Mimicking the vibrant pink color of the cherry blossoms,

strawberry flavored snacks sell out instantly, especially when

they’re made even more delicious with chocolate.

Peach and Rose Jelly (3)

Young children enjoy eating jelly at any season.

But peach and rose flavored jellies are introduced

to the stores in the beginning of Spring because

of their bright color and sweet taste that’s

representative of this happy season. Luckily,

these come in different sizes and brands that are

available at all convenience stores.

Chips (5) (7) and popcorn (4)

4

Honey bees are very busy on this spring time, and the

sweet harvest of honey also poured over different

kinds of snacks to enhance their flavor. Honey butter

flavored chips caused a craze all over Korea when

it first came out, but this time, the brand made a

limited-edition cherry blossom chips that you won’t

be able to stop munching. The popcorn also takes

another floral form as each little piece is turned pink

to recreate the lovely blooms.

Triangle Kimbap (6)

8

Don’t like snacks? Triangle Kimbaps are the easiest

and most convenient rice meal wrapped in a

seaweed laver you can eat wherever you are. This

macaroni cheese triangle kimbap is made spicy

with hot red chili that claims to make your Spring

an unforgettable experience.

Romantic Ade (1)

The good news is that all snacks are

under 2,000 KRW, except the Choco

Pies! All products are available at: CU,

7 Eleven, GS 25, E-Mart 24

Wash down all these snacks with a thirst-quenching

drink that looks as cheerful, fresh, and sweet as

Spring! You can easily spot the bottles because of

their bright pink color.

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