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Jeonbuk Life 2018-1 Spring

Jeonbuk Life is a quarterly project of the Jeollabuk-do Center for International Affairs (JBCIA) which is a specialized public diplomacy agency established by the Jeollabuk-do Provincial Government. Our goal is to spread news to Jeollabuk-do’s international community, as well as to carry news of Jeollabuk-do throughout Korea and abroad. This magazine publishes once per season.

Jeonbuk Life is a quarterly project of the Jeollabuk-do Center for International Affairs (JBCIA) which is a specialized public diplomacy agency established by the Jeollabuk-do Provincial Government. Our goal is to spread news to Jeollabuk-do’s international community, as well as to carry news of Jeollabuk-do throughout Korea and abroad. This magazine publishes once per season.

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It is an atmosphere

that does not impose

its style but invites.

The coffee is locally roasted and ground,

and carefully made to express Beantie’s

signature flavor, fuller-bodied than other

coffee shops, and refreshing without

being too acidic. In-house bakers use

simple, high-quality ingredients to make

creative desserts that are pleasing to

both sight and taste. The Injeolmi cake,

for example, feature vertically stacked

layers of Genoise sponge cake and

“rice bisque” that has the consistency

of soft marzipan and the nutty aroma

and sweetness of almonds, covered in

home-made, fresh cream.

Ambience that Invites

Good coffee and dessert do not make

a successful café, however. A café must

share with people, and for Beantie,

sharing is its finishing touch. The recentlyopened

branch in Pyeonghwadong, in

the southern part of Jeonju, has an open,

relaxing atmosphere. The simple, square

design of the sandstone-colored exterior

is set off from the cramped buildings and

narrow streets by an expansive grass

yard that draws weary residents and

passers-by like a serene oasis.

They enter a space of light, earth tone

colors and scattered sofas, chairs,

benches, and tables. It is a large room

where anyone can claim a spot and

create intimate moments: Couples take

selfies, mothers look after their babies,

friends relax after work, one simply

takes off one’s shoes and quiets the

mind. It is an atmosphere that does not

impose its style but invites.

An invitation that started as a simple

coffee bean. Coffee makes a good

impression at Beantie.

49

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