Jeonbuk Life 2018-1 Spring
Jeonbuk Life is a quarterly project of the Jeollabuk-do Center for International Affairs (JBCIA) which is a specialized public diplomacy agency established by the Jeollabuk-do Provincial Government. Our goal is to spread news to Jeollabuk-do’s international community, as well as to carry news of Jeollabuk-do throughout Korea and abroad. This magazine publishes once per season.
Jeonbuk Life is a quarterly project of the Jeollabuk-do Center for International Affairs (JBCIA) which is a specialized public diplomacy agency established by the Jeollabuk-do Provincial Government. Our goal is to spread news to Jeollabuk-do’s international community, as well as to carry news of Jeollabuk-do throughout Korea and abroad. This magazine publishes once per season.
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It is an atmosphere
that does not impose
its style but invites.
The coffee is locally roasted and ground,
and carefully made to express Beantie’s
signature flavor, fuller-bodied than other
coffee shops, and refreshing without
being too acidic. In-house bakers use
simple, high-quality ingredients to make
creative desserts that are pleasing to
both sight and taste. The Injeolmi cake,
for example, feature vertically stacked
layers of Genoise sponge cake and
“rice bisque” that has the consistency
of soft marzipan and the nutty aroma
and sweetness of almonds, covered in
home-made, fresh cream.
Ambience that Invites
Good coffee and dessert do not make
a successful café, however. A café must
share with people, and for Beantie,
sharing is its finishing touch. The recentlyopened
branch in Pyeonghwadong, in
the southern part of Jeonju, has an open,
relaxing atmosphere. The simple, square
design of the sandstone-colored exterior
is set off from the cramped buildings and
narrow streets by an expansive grass
yard that draws weary residents and
passers-by like a serene oasis.
They enter a space of light, earth tone
colors and scattered sofas, chairs,
benches, and tables. It is a large room
where anyone can claim a spot and
create intimate moments: Couples take
selfies, mothers look after their babies,
friends relax after work, one simply
takes off one’s shoes and quiets the
mind. It is an atmosphere that does not
impose its style but invites.
An invitation that started as a simple
coffee bean. Coffee makes a good
impression at Beantie.
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