Jeonbuk Life 2018-1 Spring

Taste Jeonbuk
Pyeonghwa 18 Gil, 17-10, Wansan-Gu, Jeonju
063-224-4376
www.beantie.co.kr
Instagram: @bean_tie
When First
Impressions Matter
Beantie, a customeroriented
café is
set to impress.
Words by Joon-Beom Chu
Photos by Dianne Pineda-Kim
Coffee makes a strong
impression. It begins the
moment it leaves the barista’s
hands. Elements of sense concentrate
your thoughts in one spot. The swirl of
brown and white, the rising steam, the
ripples under trembling hands. The first
touch of taste and aroma telling of its
flavor, its “personality.”
It is like meeting a well-dressed
person for the first time. First
impressions matter, for people and
for coffee. As people dress to make
the right impressions, so do baristas
“dress” their coffee. As a gentleman
knots and straightens his tie before
setting out, so does coffee get a “final
touch” before it greets the customer.
This is the idea behind “Beantie” café:
The “final touch” of a simple coffee
bean turned into a drink that makes
you pause and pay notice.
Coffee and Dessert
Beantie opened as a single store in Jeonju
in 2008 and now has six branches in the
city. According to one of the owners, Kim
Byeongsub, Beantie Café is inspired by the
concept of daejung, or appealing to the
“general public.” Kim describes his desire
to make the best coffee and pastries in the
city, to share them with as many people as
possible. After all, says Kim, “What is the
point of having the best coffee [and dessert]
if there is no one to enjoy it?”
48 Jeonbuk Life! Magazine