Professional Beauty January/February 2020

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WWW.PROFESSIONALBEAUTY.COM.AU

JAN•FEB 2020 THE BIBLE OF THE BEAUTY INDUSTRY

AUSTRALIAN

MADE

Why being local is

good for business

MEET THE

MENTORS

The power of education

THE

CHANGING

FACE OF

BEAUTY

Introducing

the Industry

Game Changers


THE GOLD STANDARD

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HOW

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As seen in Harpers Bazaar & Vogue magazines

Payot want to send YOU New Customers

TRUST THEN

TRUST NOW

In 1920 Dr Nadia Payot developed the massage

that we now know as the “facial”.

She also created a regimen of advanced hypoallergenic products

to re-hydrate, firm and challenge the signs of aging. Today this system

combined with decades of research at the Payot laboratories have defined

a range of specific in-salon treatments and home-care products

available only from your professional beauty therapist.

BEAUTY IN MOTION SINCE 1920

Ask Your Payot Theapit


ROSELIFT COLLAGÈNE

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(3)Roselift Collagène Regard : Satisfaction test carried out under dermatological control on 23 people.Twice-daily application for 28 days. % of volunteers who observed the effect.

(4)Roselift Collagène Patch Regard : Satisfaction test carried out under dermatological control on 23 people.Twice-daily application for 28 days. % of volunteers who observed the effect.

EXCLUSIVE TO YOUR PAYOT SALON & SPA

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CONTENTS

January/February 2020

9 Editor’s letter

10 What’s on PB radar

12 Expert Talk

14 News

20 Cover Story Professional

Beauty Solutions

22 Viewpoint - Australian Made

26 Skincare

36 Makeup - Lip plumpers

38 Makeup - New products

40 Nails - Gold nails

41 Nails - New products

44 Tanning

46 Style File - Shella Martin

48 Profile - Scott Lattimer

50 Salon Profile - Beauty Sanctuary

55 Roundtable - 2020 Vision

68 Salon Profile - In Therapy

70 Salon Trends for 2020

72 Skinfluencers - Injectables

74 Makeup Masterclass

82 Makeup Trend Watch

84 The Educators

116 Payot Turns 100

74

52

146

170

48

118 The Changing Face of Beauty

128 Waxing

130 Talking Point - Locally Made

140 Australian made products

146 Interior Trends

148 Interiors - Shop the look

152 Salon Profile - Ultra Body and Skin

154 Wellness

156 New Year, New You

158 Career How I Got Here -

Florence Barrett-Hill

160 Homegrown Heroes - Alicia Pasfield

162 Technology

164 How To Retain Staff

166 Online Bookings

170 Beauty Escape - An Urban Retreat

172 Last Word - Fiona Tuck

174 Events

ON THE COVER

Founder and CEO of Professional Beauty

Solutions Matt Williams reveals the company’s

history as it celebrates 25 years of evolution

and details what the future holds going

forward. See page 20.

8 | WWW.PROFESSIONALBEAUTY.COM.AU


PUBLISHER

BHA MEDIA

BHA MEDIA

PUBLISHER + COMMERCIAL

MANAGER

Glenn Silburn

gsilburn@intermedia.com.au

EDITOR

Anita Quade

aquade@intermedia.com.au

BEAUTY EDITOR

Hannah Gay

hgay@intermedia.com.au

PRODUCTION MANAGER

Jacqui Cooper

GROUP ART DIRECTOR

Sanja Spuzanic

SUBSCRIPTIONS

subscriptions@intermedia.com.au

WELCOME TO 2020 – we have kicked off the year with a bumper

edition to celebrate the new decade. It is jam packed with interviews

from leaders in the industry, hit beauty predictions, inspiring mentors

and a focus on the importance of Australian Made.

The lure of locally produced beauty products is well known, with many

companies harnessing hero ingredients such as Kakadu Plum in their

products. We preview Australian Made skincare products and reveal

Aussie entrepreneurs creating a buzz in the industry.

At our regular Roundtable, industry experts discussed the beauty trends

and their vision for 2020. Check out their predictions on page 55.

Chat to any business owner and they will often mention the key to a successful business is keeping up

with education and the ever changing trends. We are proud to introduce some of the industry’s leading

entrepreneurs and discuss with them how they have continued to make education a primary focus. Read

their stories on page 84.

The best part about working in beauty is the guarantee that there is never a dull moment and the industry

continues to evolve rapidly with incredible innovations. We chat to some long-term industry luminaries

who have seen the beauty business change over time. They discuss how they have adapted to adjust to

the trends. Read their story in The Changing Face of Beauty on page 118.

As the New Year is in full swing many salon owners look to revamp their salon space with some clever

interior solutions. Check out the trends set to make an impact this season on page 146.

Just as the industry is changing – we here at Professional Beauty are gearing up to celebrate our 25th

anniversary this year - so stay tuned for exciting developments This edition you will find some new

feature sections to keep you entertained and up to date. We hope you enjoy this summer read!

EDITOR’S LETTER

Professional Beauty magazine is published by

BHA MEDIA

ABN 23142047943

41 Bridge Road, Glebe NSW 2037

Ph: 02 9660 2113 Fax: 02 9660 4419

www.intermedia.com.au

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Average Total Distribution: 8,656

AMAA/CAB Yearly Audit

Period ending 31 March 2019.

Copyright © 2020

BHA MEDIA Pty Ltd.

CONTRIBUTORS

Hannah Gay

This issue we welcome to the team

the magazine’s new beauty editor

Hannah Gay. She reveals her long

held love of beauty commenting:

“I’m privileged to work in an industry

that allows me to explore my interest

in skincare science; there’s always

something new to learn! Plus, the

beauty world is largely dominated by

women, which I find inspiring!”

Lisa Feleppa

2020 is all about looking

beyond‘what’s trending’and

embracing a style you love that

represents your brand.” Lisa’s hit

predictions are on page 146.

FOLLOW US:

Danessa Myricks

“I fell in love with Australia instantly

during my first trip in 2017. There’s

such a beautiful energy there. The

artists in Australia are so committed

to excellence in artistry on every

level. Their love for clean beauty

coupled with their eclectic creative

style is so inspiring.” Check our her

Master Class on page 79.

This publication is published by BHA MEDIA, a division of The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law,

the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to

do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily

represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent

enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its

services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory

modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss

or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours

to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

PROFESSIONAL BEAUTY | 9


PB RADAR

On our

RADAR

THE PEOPLE, PLACES AND EVENTS THAT

PRO BEAUTY IS CURRENTLY CRUSHING ON

AGEING IN REVERSE

German cosmetics brand, Babor will relaunch

its ReVersive skincare line in January with

the introduction of two new

core ingredients: Rosa Alba

(white rose) to brighten,

and a Youth Peptide

Complex combining

Telovitin to extend

the life cycle of skin

cells, and Epocyl

to smooth out

fine lines.

2020 SKIN

PREDICTIONS

Skin therapist and dermaviduals

ambassador, Robyn McAlpine

predicts six key trends will see

us into 2020: including our

desire to take our skin care

routines back to basics, to

follow a less is more approach

to product use, to devise bespoke treatments tailored to us,

to encourage brand transparency, to continue our pursuit

for information via educational platforms, and to explore

customised make up.

#nailart HAD REACHED

65.8 MILLION

by the start of 2020

POSTS ON

INSTAGRAM

TREAT YOURSELF

In conjunction with the re-opening of David Jones Elizabeth Street’s

luxury beauty floor, adjoining treatment rooms have experienced

their own face-lifts. This month, La Prairie will open its doors to their

very own renovated suite, equal in sophistication and architectural

innovation to David Jones Chadstone’s new room.

SAVE THE

DATE

The Show Sydney will take

place at The ICC Sydney on

8th and 9th February 2020

and is designed to educate

attendees on current and

future industry technologies

and techniques in the SFX,

makeup and hair spaces.

Buy tickets now via www.

theshowsydney.com.au.

The Show Sydney founders Scott

Lattimer and Eliza Campagna

FOLLOW PROFESSIONAL BEAUTY:

facebook.com/ProfessionalBeautyAust

@pro_beauty_aus

@ProBeauty_Aust

linkedin.com/company/professional-beauty

10 | WWW.PROFESSIONALBEAUTY.COM.AU


28-29

March

2020

Melbourne Convention

and Exhibition Centre

Buy your tickets now at:

beautymelbourne.com.au

Early Bird ends

14 February 2020!

4,000+

Beautiful Visitors Anticipated

in 2020

200+

Leading

Brands

40+

Education

Sessions

2

Incredible

Days


EXPERT TALK

EXPERT

talk

TOP 3

beauty picks

Want to know what’s on the minds of our experts this

edition? Anita Quade chats to industry leaders about

trends for the year ahead.

MODEL ROCK

Model Rock Graffiti Collection

Colour Playbook Palette,

modelrocklashes.com

Design your own electric eye look with

these eighties-inspired shades.

SARAH

LAIDLAW

Award winning

Makeup Artist

What is the one

makeup trend in

2020 you won’t be

able to live without?

“There’s so many

wearable trends this

season, but as an

artist, the one I can’t

do without (for pure

delight factor!) is

Flashes Of Colour on

the eyes. Think small

yet impactful uses of

colourful eyeshadow

or eyeliner. The

tones are everything

from pink and purple

through to lime,

lavender and dark

blue. It can be worn as

a soft wash of colour

across the lid, a messy

swipe of intense

cream colour or a

flash of unexpected

pop eyeliner.”

AL QUINN

CEO, Kitomba

Salon and

Spa Software

How do you plan to

stay ahead of the

game this year?

“In 2020 we’re going

to focus on our people

and our customers.

For our people, it’s

about supporting their

wellbeing, providing the

training they need and

creating an amazing

work environment

so they continue

to provide the best

support and software

to our customers. For

our customers, we

know their clients are

the most important

thing to them. So we’ll

focus on providing

them with the tools

and support they need

to consistently be at

their best in front of

their clients.”

NIKKI

SOMERSET

CEO,

BLC Cosmetics

What do you see as a

major trend in 2020?

“The homecoming for

professional skin care is

here. Whether brands

are cosmeceutical

or traditional,

performance is now

assumed but all

performance is not

equal. What’s different

is that traditional

professional brands

deliver more than

the benefits on the

box. We’ve never

been more connected

digitally, and yet

more disconnected

socially. The power of

a therapist’s touch is

beyond skin deep, and

as therapists, never

before have we held

more power to make

a difference.”

CALECIM

Calecim Professional Serum with

Rejuvenating Conditioned Media,

calecimprofessional.com. Aid

distressed skin post-treatment with

the application of this active and high

effective serum.

USPA

USPA Soothing Hydro-Mist with Rose

& Gotu Kola, uspa.com.au

Up skin’s hydration levels with a spritz

of facial mist, packed with antiinflammatory

and cooling properties.

12 | WWW.PROFESSIONALBEAUTY.COM.AU


Australia’s Number One

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Carley Dowdle, Cosmetic Chemist

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w asapskinproducts.com asapskinproducts @asapskinproducts


NEWS

NEARLY HALF OF SALON OWNERS

FEEL LIKE GIVING UP

Almost half of beauty and hair salon owners

around the world have seriously considered

closing their salon, according to a new survey.

Conducted by Phorest, a leading salon

software supplier, the survey found that 45 percent

of salon owners have considered giving up on

their “dream” of owning their own salon – and “the

majority of those who thought about giving up did

so when their salon was already well-established

with three or more years in business”.

According to Phorest’s Sorcha Mullis, “many

people dream of setting up their hair or beauty

salon but “turning that dream into reality…can

often leave salon owners hampered by feelings

of self-doubt and overwhelmed by the weight of

those responsibilities.”

She said the survey found that major

factors that made owners consider closing their

salons were:

• Difficulty finding and managing staff -

32 percent

• External factors (economy, rent, rates, tax,

etc) – 22 percent

• ‘My passion turned into a chore’ – 19 percent

• Sales and marketing difficulty – 12 percent

• Admin and accounting difficulty – 10 percent

• Juggling family – 3 percent

• Retirement – 2 percent

When setting up and launching their salon,

the most difficult task identified by almost

two-thirds (57 percent) of current salon owners

was “hiring staff”. This was followed by creating

a business plan and projecting financial figures

(42%), finding the right location (37%), building

a website and social media presence (36%),

marketing (35%), securing funding (24%),

designing and fitting-out the salon (19%), and

choosing suppliers (10%).

When running and growing their salons, the

most challenging tasks identified by 29 percent

of salon owners was HR (hiring staff, training,

rosters, payroll, commission). This was followed

by admin such as cash flow and stock control

(28%), sales and marketing.

SHOE DESIGNER STEPS INTO MAKEUP MARKET

Mary-Kyri, one of Australia’s most famous shoe designers, is taking her first steps

into the beauty market with the launch of Elektra Skin.

Mary-Kyri, whose high-fashion shoes have been worn by the likes of Kylie

Minogue, Kim Kardashian, Jennifer Lopez, Sarah Jessica Parker, Tina Arena

and Kristen Stewart, created the makeup collection to give users “plastic surgery

effects” without the expense or downtime.

“It’s been a lifelong dream to be able to make women feel incredibly beautiful

without incurring such large expenses,” she says.

The Elektra Skin collection will launch in April with its ‘hero’ product – the

$34.99 Plumping Lip Gloss.

Available in clear and eight sheer colours, the gloss

will offer lips a plumping effect equivalent up to 2ml of

hyaluronic acid filler for up to four hours with no pain.

The Elektra Skin collection will then expand

to include full colour lip glosses, lipsticks, lipliners,

foundations, concealers, highlighters, eye shadows,

eyeliners and primers.

Primarily targeted at 25-70 year old women, the

range will initially be sold on elektraskin.com and

Instagram as well as “top tier beauty salons”.

In addition, Mary-Kyri plans to distribute the brand

to major global retailers such as Amazon as well as

MECCA and Sephora in Australia.

THE WORLD’S FIRST

MAKEUP MUSEUM

WILL OPEN THIS YEAR

The Makeup Museum is set

to open in New York in May.

The museum’s opening

will be heralded with an

immersive Pink Jungle:

1950s Makeup in America

exhibition which will explore

the entrepreneurs, icons and artefacts of the decade.

Announcing the opening, executive director Doreen Bloch said it would be “a

critical institution for the cultural landscape in New York because makeup has a

10,000-year history”.

“There is so much that the Makeup Museum wants, and has, to explore,”

she said.

“The 1950s is however a perfect time period for the Makeup Museum to

start with in the debut exhibition because the 1950s is the birth of the modern

cosmetics industry.”

The museum is being founded by Bloch (the CEO of beauty research

company Poshley Inc), Caitlin Collins (former editor of Makeup.com)

and Rachel Goodwin (celebrity makeup artist) with advisors including

Gabriela Hernandez (Besame Cosmetics CEO), Kate Hawkins and Carr

Chadwick (And Or Forever), Christine Schott Ledes (American Influencer

Association president) and Annie Lundsten (museum specialist).

Located in Manhattan, the museum aims to be “the world’s leading

institution exploring the history of beauty and its ongoing impact on society”

and will be “dedicated to empowering all people to learn about and have fun

with beauty”.

It will bring “beauty to life through large-scale exhibits, events, and

interactive and shoppable programming” and “create an immersive experience

that presents vintage artefacts and robust educational information alongside

aesthetic spaces and unique events.”

Tickets for the Museum’s debut exhibition go on sale in March.

14 | WWW.PROFESSIONALBEAUTY.COM.AU


I’ll have

what

she’s

having!

Our new Derma Development Plan

takes the unique chemistry of your

clinic to create a bespoke programme

supporting your vision & goals no

matter what they are.

Together we’ll design a customised

strategic plan enabling you to realise

your vision.

Sign up for our free webinar and

learn from industry leaders with

exclusive insights into their success:

www.dermaviduals.com.au/

my-development-plan

Robyn McAlpine – Expert Skin Therapist

Clinic owner, author, keynote speaker & ambassador

“dermaviduals took me from skin novice to skin expert.

They transformed my business and the way I diagnose,

prescribe & execute skin treatments! Connect with me

and ask me how.”

expert_skin_therapist

1300 420 223

support@skincorrection.com.au

© Derma Aesthetics


NEWS

STARTUP COLLECTIVE READY TO

START UP – AGAIN

Following the success of its first ‘Switch it On’

seminar in Sydney, The Startup Collective is

starting up more.

Founded by Rita Sellars, Marguerite Capezio

and Belinda Barsoom, the Collective held the

two-day seminar to help beauty industry startups

turn their dreams into reality.

According to Marguerite, the

industry response to the event was

“overwhelmingly positive”

“The seminar went really well,” she said.

“The topics were varied but totally

relevant so there was a lot of engaging

interaction between the presenters and

the audience.”

“We can’t wait to do it all again.”

Designed for people who want to launch

their own beauty business/brand but don’t

know where to start, as well as for those who

have taken the first steps in establishing their

new ventures but don’t know how to progress,

the seminar covered a wide array of topics

including trademarks, trends, money matters,

formulating, product testing, packaging and

digital marketing.

Marguerite said the trio launched the

Collective during their extensive careers

“formulating, marketing and designing” in the

beauty industry, all three had heard numerous

“exciting and innovative ideas” from clients but

the majority were quickly extinguished as “many

of them could not navigate the complexities of

bringing a product from idea to market”.

“We therefore set up The Startup Collective

to help people do that – bring their ideas

to market”.

The next Switch it On seminars will be held

in Melbourne in the first half of this year and in

Sydney in the second half.

For more information visit

www.thestartupcollective.com.au

ALL SAINTS

CELEBRATED ITS

20TH BIRTHDAY

All Saints celebrated

its 20th birthday with

family, close friends and

industry personalities

at Sydney’s Museum of

Contemporary Art.

Clinic founder Dr

Joseph Hkeik said the

glamorous guest list was made up of those personalitieis who have “helped

All Saints Skin Clinic become one of Australia’s leading skin clinics today”.

During the event, he told guests he couldn’t let the clinic’s “incredible

achievements over the years go unnoticed”.

“It was important for us to celebrate this impressive 20-year milestone in

spectacular style.”

He explained that All Saints was formed by combining two of his life

passions: medicine and art (sculptures and ceramics in particular).

He also thanked his mother, Nazha Hkeik for playing a very important role

in his personal interests and professional choices.

“My mother planted this creativity seed in my heart from a very young

age,” he said.

DOVE ABANDONS PLASTIC

Dove, one of the largest cosmetic brands

in the world, will no longer be wrapping its

iconic ‘beauty bar’ in plastic.

The brand has announced plans to

reduce its use of virgin plastic by more than

20,500 tonnes per year – “enough to circle

the Earth 2.7 times”.

Announcing the plans, Dove Global Skin

Cleansing vice president Marcela Melero

said the brand has opted for long-term

initiatives rather than one-off limited editions to ensure a greater impact.

He said plastic waste, one of the biggest global environmental and human

health issues, was being driven by “a linear, single-use consumption model”.

“To be part of the solution in creating a circular plastics economy, one where

plastics are reused and recycled, Dove is accelerating and expanding its actions

with renewed force following the NO | BETTER | LESS PLASTIC framework.”

Key features of the new framework include:

No Plastic: Dove eliminating the use of plastics where possible by using

alternative materials and new packaging formats. This year its iconic beauty bar

single packs will be plastic-free globally and development is underway to replace

the plastic outer-wrap of its beauty bar multipacks with a zero-plastic material.

Better Plastic: Dove is committed to investing in more sustainable plastic

choices to reduce the use of virgin plastic. The company plans to launch new

100 percent recycled plastic (PCR) bottles, where technically feasible, in North

America and Europe by the end of this year.

Less Plastic: Dove will leverage the technology behind its new reusable,

refillable, stainless steel format deodorant sticks - minim, which minimises waste by

radically reducing the amount of plastic required; to trial in the LOOP platform (a

minimal waste, direct-to-consumer shopping system.).

16 | WWW.PROFESSIONALBEAUTY.COM.AU


AUSTRALIA,

YOU BEAUTY!

INSKIN COSMEDICS brings you three Australian Made, Internet

Protected & Professional, Salon Only Brands

At INSKIN we don’t have stockists or clients, we have PARTNERS and a loyalty rewards program

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travel vouchers and a great life!

20 REASONS TO JOIN THE INSKIN COSMEDICS FAMILY

• 100% Markup

• Expert team - All BDMs are therapists

• Rebate against total INSKIN purchases

• Annual travel vouchers

• Access to 16 industry best brands

• Internet protected brands

• Minimum monthly business development visit

• Monthly in-clinic training

• Quarterly education vouchers

• Intranet exclusive support

• Staff product incentive program

• INSKINPOP support group membership

• FREE POS allocation

• In-clinic VIP events

• Priority new product launch dispatch

• FREE freight

• Annual Business Needs Analysis

• Clinic listing on INSKIN COSMEDICS website

(driven by digital campaigns)

• Access to international training masterclasses

• Quarterly promotional INSIGHTS Magazine

TO JOIN OUR FAMILY CONTACT US AND QUOTE CODE: AUS2020

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NEWS

DERMA DEVELOPMENT PLAN

dermaviduals is thrilled to introduce the Derma

Development Plan. The Derma Development Plan

has been created to benefit clinic owners that need

assistance in planning for the future and realising

their visions.

Co-Managing Director of dermaviduals, Simone

Vescio, said “We constantly hear the same frustrated

message from clinic owners who are falling short of their

goals and struggling to grow their business to the level

they had envisioned. Our team have been a great source

of guidance in this field, working with clinics to develop

clear pathways for individual and clinic success. We

are passionate about growing our industry and helping

those in it to succeed, hence the creation of the Derma

Development Plan! The plan encompasses everything

we have learnt from our vast experience of helping

businesses actualise their visions and smash their goals!”

The Derma Development Plan takes the unique

chemistry of your clinic to create a bespoke programme

supporting your vision and goals, no matter what they

are. The team at dermaviduals will work with you to

design a customised strategy session for you and your

clinic to help make 2020 your best year yet!

Another exciting project we have been working

on to further support our peers in the industry is an

online education session featuring top clinic owners

from around Australia. We have brought together four

industry leaders to create a webinar that shares exclusive

insights into their success to inspire your next phase

of business.

Sign up for your complimentary strategy session

and for your free webinar at www.dermaviduals.com.au/

my-development-plan

NARS BANS BADGER-HAIR BRUSHES

After PETA, the world’s largest animal rights organization shared a

video exposé of China’s badger-brush industry with NARS Cosmetics, the

Shiseido subsidiary has banned the sale of badger-hair makeup brushes.

Commenting on NARS’ addition to PETA’s list of more than 90 companies

which have banned the use of badger hair in their products (mainly makeup,

paint and shaving brushes), PETA corporate affairs director Anne Brainard says

“no brush is worth tormenting and killing a sensitive wild animal.”

“Every badger-hair brush represents the miserable death of a sensitive

animal,” she says.

“By banning the sale of badger-hair brushes, NARS is helping PETA push

the cosmetics industry in a kinder direction.”

PETA Asia’s investigation revealed that badgers in China, the world’s biggest

producer of badger hair, are “captured using snares and other cruel methods

while others are bred and confined to small wire cages on farms before being

violently killed”.

“On badger hair farms, these animals are deprived of the opportunity to dig,

forage for food, choose mates, or do anything else that would make their lives

worth living, causing many to go insane—continually pacing back and forth and

spinning in circles inside their cages

“To kill them, workers bashed the badgers in the head with whatever object

was handy. One badger was hit in the head with a chair leg. Because he was too

frightened to leave his cage, workers hit him again, causing him to fall onto the

floor, after which they cut his throat and left him to bleed out in excruciating pain,

like all the other badgers killed before them.”

A VACCINE FOR MELANOMA?

Researchers have developed a nano-vaccine to prevent melanoma, the most

aggressive type of skin cancer.

Published in Nature Nanotechnology, The Tel Aviv University study

successfully prevented the development of melanoma, and successfully

treated melanoma metastases, in mice.

Lead scientist Prof. Ronit Satchi-Fainaro, head of the Laboratory for

Cancer Research and Nanomedicine at TAU, said the study has shown for

the first time that it is possible “to produce an effective nano-vaccine against

melanoma and to sensitise the immune system to immunotherapies”.

The researchers harnessed tiny particles, about 170 nanometres in size,

made of a biodegradable polymer. Within each particle, they ‘packed’ two

peptides (short chains of amino acids found in melanoma cells). They then injected the nanoparticles (or ‘nano-vaccines’) into a mouse

with melanoma.

According to Prof. Satchi-Fainaro, the nanoparticles “acted just like known vaccines for viral-borne diseases”.

“They [the nanoparticles] stimulated the immune system of the mice, and the immune cells learned to identify and attack cells containing

the two peptides (that is, the melanoma cells).”

“This meant that, from now on, the immune system of the immunised mice will attack melanoma cells if and when they appear in the body.”

Prof. Satchi-Fainaro concluded that the research opens the door to a completely new approach - the vaccine approach - for the effective

treatment of melanoma, even in the most advanced stages of the disease.

18 | WWW.PROFESSIONALBEAUTY.COM.AU


COVER STORY

25 Years

OF BRAND

EVOLUTION

Back in 1995, an American brand

called Youngblood Mineral Cosmetics

launched what would become one of

Australia’s largest distribution companies

Professional Beauty Solutions. We

sat down with co-founder and CEO

Matt Williams to talk about the family

company’s fortuitous beginnings and

where it’s headed next.

Congratulations on your 25th anniversary! Can

you tell us how Professional Beauty Solutions

got started?

“PBS got its unexpected start back in 1995 when my parents

– Gaye and Graham – met Youngblood founder Pauline

Youngblood while on a trip to California. After this chance

meeting, they took on the Australian distribution of Youngblood

and introduced Australia to its very first mineral makeup brand!

They grew the brand over the next ten years, and in 2006 Lisa

and I took over the business.”

What is it that’s made PBS so successful?

“Unlike some companies with appointed CEOs at the helm,

Lisa and I are small business owners from way back, who have

worked day in and day out for decades to grow our business

and offer our clients the best possible products and service. We

know the struggles that are unique to small-to-medium sized

businesses, because we are one – which means we’re able to

effectively support our salon, spa and clinic partners with the

day-to-day challenges they face.”

You’ve expanded into the technology category

with Dermalux and more recently, Lynton. Can

you tell us about your move into this space?

“The introduction of UK-made Dermalux LED proved how

much powerfully profitable treatments can transform a salon’s

financial position. We’ve always taught our salons the importance

of having profitable services on their treatment menu and how

successful retailing can take them from break-even to the profits

they deserve, but adding an effective, reliable, results-driven

device that offers extraordinary client results and predictable

salon profits has been a game-changer for PBS – and has seen

our clients’ businesses transformed. Adding Lynton to our

portfolio has added a new dimension to our offering, and their

devices offer our clients an incredible return on investment.”

Why did you choose to partner with Lynton?

“Lynton is the only laser and IPL manufacturer in the world

that began as an academic project, with the sole purpose of

developing medical grade equipment – and their devices are now

found in over 1,000 clinics and hospitals across the UK. Their

journey began 26 years ago when two of the founders (Andy

Berry, PhD and Andrew Charlton, PhD) began developing

the world’s first Q switch laser. They were later joined by Jon

Exley, PhD – another leading physicist at The University of

Manchester – who set out to develop the world’s first IPL

device. Unsurprisingly, Lynton’s technology remains some of the

best in the world and they’re the only laser and IPL company to

be listed on the UK’s National Health Service (NHS). Between

their amazing results, ongoing academic research, and quality

manufacturing and training, there’s simply no comparison

between cheaper devices and a company like Lynton.”

Both brands are designed and manufactured in

the UK – why has that been important to you?

“As one of our first Lynton customers (who also happens to be

an engineer himself ) said to us the other day, ‘You just can’t beat

British manufacturers. They over engineer everything, so it’s no

mystery as to why they have machines still working 20 years after

purchase.’ Both Lynton and Dermalux have won multiple awards

for manufacturing excellence (Lynton won Best Manufacturer

at the 2019 Aesthetic Awards, after Dermalux took home the

title in 2018) and the performance and precision of their devices

is simply unparalleled. The years Lynton spent perfecting their

IPL technology can be seen in their specifications and results,

and as Dr Exley told us, “Anyone can make an IPL, but it’s very

20 | WWW.PROFESSIONALBEAUTY.COM.AU


difficult to make a really good IPL.” Just like a moisturiser, not

all products are created equally, and it’s the same with devices.

The “trade secret” customisation of Lynton flashlamps means

that Lynton has the only IPL device capable of producing

sub-millisecond pulsing with a 5-pulse train sequence and

fully controllable delays. With a Lynton IPL device you can

successfully and safely treat a wider variety of concerns and

provide clients with results they will keep coming back for.”

COVER STORY

Are Lynton devices accessible to the average

beauty business owner, or are they aimed at high

volume chains that can afford to spend more?

“We believe Lynton gives you the best of both worlds – superior

quality and affordable price. There’s no denying there are some

quality manufacturers already in the marketplace, but the high

price of these devices means that a decent return on investment

25 Years

1995

Matt’s parents, Gaye and Graham Williams, take on the

Australian distribution of Youngblood Mineral Cosmetics.

2006

Matt and Lisa take over Youngblood operations.

2010

Youngblood is stocked in 1,000+ salons, spas and clinics

across Australia.

TOP 5 TIPS FOR SALON, SPA & CLINIC OWNERS

1. Ensure you have a sound business model that’s

profitable and predictable, and know your numbers!

2. Build your team by investing in them. Know what drives

them to do their best work, and offer them opportunities

to grow.

3. Study marketing and sales practises – and if you need

help, find a supplier that prioritises support in these areas.

4. Create systems that allow you to continuously work on

your business and when you do, focus on how to create a

competitive advantage.

5. Remember – not all moisturisers are created equal, and

neither are all LED, IPL and laser devices!

2011

Matt and Lisa begin developing their own tanning range –

Sunescape – after identifying a gap in the market.

2012

Professional Beauty Solutions is established and takes

on the distribution of US cosmeceutical brand Image

Skincare.

2013

Sunescape is launched.

2015

The PBS portfolio grows rapidly with the addition of

Dermalux LED, Body Sugaring Australia, Cherry Blooms

and Wotnot.

2016

Bestow and Caron come on board.

2017

Pure Fiji joins the PBS family.

2018

PBS continues to grow with the addition of Lük Beautifood

and ECOCOCO.

2019

PBS acquires the distribution of Organic Nation and UK

laser manufacturer, Lynton Lasers.

isn’t possible for many salon spa and clinics – unless they’re

extremely high volume. This has led to the demand for cheap

Chinese devices, and it’s why we know there’s a gap in the

market for Lynton – a superior and more affordable alternative

for salon owners.”

What does the future hold for PBS and your clients?

“We’ll continue to provide our salons with everything they need

to build a profitable, predictable business that supports them and

their families – world-class products and equipment, industryleading

education, free professional marketing resources, and

solid business development. Lisa and I are so inspired by the

energy we see our partners put into their businesses every day,

and we’re grateful to be a part of their journey. Our number one

goal is to have our salon partners be the most profitable in the

industry, and we’ll keep providing them everything they need to

make that happen.” n

www.probeautysolutions.com.au

PROFESSIONAL BEAUTY | 21


VIEWPOINT

LOCALLEADERS

It seems both the local and overseas market can’t get enough of Australian Made

beauty and skincare products. Chief Executive of the Australian Made Campaign

Ben Lazzaro chats to Anita Quade about the advantages of producing products locally.

Can you tell us the

advantages of beauty

brands developing

their product

and packaging

in Australia?

“According to Roy Morgan

Research, Australian

consumers have a preference

for buying Aussie. The research found that 58% of

Aussie shoppers buying beauty, personal care and

cosmetics prefer to buy Australian Made products.

The appetite is there, so brands need to be sure they are advertising their

Australian Made credentials.

The demand for authentic Aussie products is growing continuously. When

you buy Australia Made, Australian grown products, you know what you are

getting—products made to the highest of manufacturing standards and grown

in our clean, green environment. At the same time, you are helping to support

local industry.

The best way to identify genuine Aussie products is to look for the famous

green and gold Australian Made logo. It’s Australia’s most trusted, recognised

and widely used country of origin symbol, and is underpinned by a third-party

accreditation system which ensures products that carry the logo are certified as

‘authentically Australian’.”

22 | WWW.PROFESSIONALBEAUTY.COM.AU


AUSTRALIAN BEAUTY BRANDS

CREATING A BUZZ

ALYA SKIN

Founded by Melbourne based 24-year old’s

James Hachem and Manny Barbas.

Made famous for their Australian Pink Clay

Mask with thousands of people across the world

dubbing it their fix to breakouts and for achieving

glowing skin. The young founders of Alya Skin

have made $17 million in just 14 months after

creating the ‘world’s best pink clay mask’ – with

countless testimonials all over Instagram.

FACE HALO

Created by our pioneer in sustainability, Lizzy

Pike. Face Halo makeup removers have replaced

more than 370 million makeup wipes in the past

12-months alone. With more than 1.4 Face Halo

units sold every minute, it is no surprise that the

brand is making waves in the beauty industry

globally, and leading the charge in sustainable

beauty.

This Australian-born brand has achieved

cult-status with press, MUAs, celebrities and

most importantly thousands of loyal customers

worldwide including celebrities including Naomi

Watts, Chloe Morello and Kaley Cucoco.

Using only water, Face Halo traps and removes

makeup for a deep clean and gentle exfoliation.

Face Halo’s makeup remover is dual-sided

and reusable, replacing up to 500 traditional

makeup wipes. The brand now has an upcycling

programme to further drive sustainability you can

return your used Face Halo’s to be up cycled.

HAPPY SKIN CO

This at-home IPL laser hair removal handset was

founded by Sydney businessman Dylan Mullan.

The new Happy Skin Co Gen.2 handsets have

quickly become the must have gadget to watch

this year.

It offers to get people hair-free in just 12

consecutive weeks. The new handset also

features a quieter and more efficient fan, as well

as a 20 percent larger window, meaning you can

treat the selected areas more.

Do you find that more beauty

companies are looking to Australia

to produce their products

and packaging?

“Australia is renowned for its clean, green

environment and pristine production regions, as

well as its high-quality manufacturing standards.

As a result, genuine Aussie products are in high

demand by consumers, here and overseas.

This is particularly important for health and

beauty products which are consumed, rubbed into

the skin or applied directly to the body. Quality,

safety and trustworthiness are all key attributes

brands in the health and beauty sector can

leverage. The Australian Made logo helps deliver

this message.”

What options are open to brands

wanting to produce their product here

in Australia?

“Australian Made has the largest searchable online

Aussie product directory at www.australianmade.

com.au. It provides information on the products

as well as contact information for over 2700

manufacturers of genuine Australian products.

We encourage businesses looking for suppliers

of Australian ingredients and components to

use this online database resource when sourcing

local inputs.”

Can you let us know any challenges

that companies face when it comes to

producing in Australia?

“We understand that Australia can be a high-cost

country for manufacturers, presenting financial

challenges. However, Australian-made products

often fetch a premium in the marketplace,

which can go some way to off-setting what can

sometimes be higher manufacturing costs.

For those selling their Australian-made

products in overseas markets, the price premium

can be amplified many times over — this is often

the case in many parts of Asia.”

To be listed as Australian Made, what

are the requirements that need to be

met by companies?

“The Australian Made logo makes the ‘Australian

connection’ instantly and clearly. It’s a solution for

shoppers who want to quickly and easily identify

Aussie products and be assured that those goods

meet certain standards.

Brands can apply to use the logo with the

‘Australian Made’ descriptor if the products have

been substantially transformed (made) in Australia,

not just assembled or packaged. All products

carrying the logo are reviewed and approved by

our compliance team.” n

PROFESSIONAL BEAUTY | 23


We’re back

in 2020

The summit for salon, spa

and clinic professionals.

Take your business to the next level with

a collaborative day of inspiring talks,

innovative ideas and engaging conversations

guided by industry experts.

Brought to you by Platinum Sponsor Gold Sponsor


Monday May 25, 2020

Ovolo, Woolloomooloo | Sydney

www.beautyandspainsiders.com.au

REGISTER YOUR INTEREST

Sponsorship opportunities are available

Contact Glenn or Kym for bespoke solutions.

Professional Beauty’s Glenn Silburn:

0422 931 499 or gsilburn@intermedia.com.au

SPA+CLINIC’s Kym Cowper:

0410 570 467 or kcowper@intermedia.com.au

Silver Sponsors

Bronze+ Sponsor

Bronze Sponsors


Welcome to

COUNTRY

A line-up of much-loved

Australian beauty brands.

26 | WWW.PROFESSIONALBEAUTY.COM.AU


SKINCARE

LEFT

Eco by Sonya Driver Skin Compost Super Acai Exfoliator

Eco by Sonya Driver 1300 596 118

Edible Beauty Gold Rush Eye Balm

Edible Beauty admin@ediblebeautyaustralia.com

ESK B Calm 2B AM - Evidence Skin Care 1300 884 875

House of Immortelle Australia B5 Tea Tree Anti-Blemish Serum

House of Immortelle sales@houseofimmortelle.com.au

La Clinica White Brilliant Intensive Pigmentation

Correction Serum - La Clinica 03 9799 8803

Li’tya Marine Collagen Relief Gel - Li’Tya 03 9587 7088

Organic Nation Skinfood4 Vitamin Serum

Professional Beauty Solutions 1800 625 387

Raww Super Hydrate-Me Creamy Cleanser

Total Beauty Network 03 8544 8000

Skinstitut Enzymatic Micro Peel - Skinstitut 02 9460 7559

USPA Soothing Hydro Mist - USPA 03 8773 3517

ABOVE

Alpha-H Liquid Gold with Glycolic Acid - Alpha-H 1800 659 777

Amperna Probiotic + DS Soothing Serum

Amperna info@amperna.com

Asap DNA Renewal Treatment - Asap Skin Products 03 8683 3333

Aspect Extreme B 17 - Advanced Skin Technology 1800 648 851

DermaEnergy HA3 Serum - DermaEnergy 1300 799 709

Ella Baché Daily Hydration Mist - Ella Baché 1800 789 234

Noelle Australia Bushfood Luxury Kakadu Plum Brighten + Renew

Organic Night Cream - Noelle Australia 0420 604 257

Skin Virtue Super Clear Purifying Crème Gel

Skin Virtue 02 8052 3500

Ultraceuticals Ultra A Skin Perfecting Serum

Ultraceuticals 1800 355 890

Ultraderm Eye Renew Treatment - Ultraderm 1300 660 297

PROFESSIONAL BEAUTY | 27


Remember,

SAFETY FIRST

SPF is a summer skincare non-negotiable.

28 | WWW.PROFESSIONALBEAUTY.COM.AU


SKINCARE

LEFT

Aspect Sun Envirostat Face SPF50

Advanced Skin Technology 1800 648 851

DermaEnergy SPF50 - DermaEnergy 1300 799 709

Dermalogica Dynamic Sun Recovery SPF 50

Dermalogica 1800 659 118

Eco by Sonya Driver Natural Sunscreen SPF 30

Eco by Sonya Driver 1300 596 118

Edible Beauty Basking Beauty SPF 50

Edible Beauty admin@ediblebeautyaustralia.com

Medik8 Physical Sunscreen SPF 30

Advanced Cosmeceuticals 1800 242 011

Mesoestetic Mineral Matt Antiaging Fluid

Advanced Cosmeceuticals 1800 242 011

Skinceuticals Ultra Facial Defense SPF50+

Skinceuticals 1300 101 411

Ultraceuticals Ultra UV Protective Daily Moisturiser SPF 30

Ultraceuticals 1800 355 890

ABOVE

Alpha-H Daily Essential Moisturiser SPF 50+

Alpha-H 1800 659 777

Byotea Suntastic SPF 50+ - AMR Hair & Beauty 02 9618 7654

Ella Baché Great SPF40 Sunguard Foundation

Ella Baché 1800 789 234

Environ Sun Care RAD Antioxidant Sunscreen SPF 15

Environ 1300 888 708

ESK Zinc Shade SPF 15 - Evidence Skin Care 1300 884 875

Manola SPF 50 Sun Shield - Sothys 02 9477 7844

Napoleon Perdis Broad Spectrum SPF50+ Sunscreen

Napoleon Perdis 1300 625 387

Simple As That SPF30 Natural Sunscreen Lotion

Simple As That 03 9682 6749

Skinstitut Age Defence SPF 50+ - Skinstitut 02 9460 7559

PROFESSIONAL BEAUTY | 29


Be in the

KNOW

Ring in the new

year with these

product launches

for skin.

30 | WWW.PROFESSIONALBEAUTY.COM.AU


SKINCARE

LEFT

Beauté Pacifique Superfruit Miceallar Water

Beauté Pacifique 03 9562 0513

DermaEnergy 3D Clean - DermaEnergy 1300 799 709

Dermalogica Skin Smoothing Cream - Dermalogica 1800 659 118

Dermaviduals Total Cleansing Cream – Dermaviduals 02 9960 1300

Eco by Sonya Driver Super Fruit Toner

Eco by Sonya Driver 1300 596 118

Kadalys Radiant Soothing Gel-Cream - Encore Beauty 1300 770 428

Raww Super Hydrate ME Eye Cream

Total Beauty Network 03 8544 8000

Skin Regimen Hydra Fluid - BLC Cosmetics 02 8667 4695

Skinstitut Enzymatic Micro Peel - Skinstitut 02 9460 7559

Sothys Detox Energie Depolluting Youth Cream

Sothys 02 9477 7844

Uspa Age Defying Moisture Cream - BLC Cosmetics 02 8667 4695

ABOVE

Alpha-H Vitamin C Paste - Alpha-H 1800 659 777

Aspect Dr Complete Pigment Plus

Advanced Skin Technology 1800 648 851

Comfort Zone Renight Mask - BLC Cosmetics 02 8667 4695

ESK B Quenched - Evidence Skin Care 1300 884 875

Haloskin Harmonizing Milk Face & Eyes

Masters Beauty International 1300 470 648

Image Skincare Ormedic Balancing Gel Polisher

Professional Beauty Solutions 1800 625 387

Medik8 Clarity Peptides - Advanced Cosmeceuticals 1800 242 011

Organic Nation Black Rice Scrub

Professional Beauty Solutions 1800 625 387

PCA Skin Daily Exfoliant - Advanced Skin Technology 1800 648 851

Skin Virtue Advanced Purifying Cleanser

Skin Virtue 02 8052 3500

Sothys Detox Energie - Sothys 02 9477 7844

PROFESSIONAL BEAUTY | 31


SKINCARE

dermaviduals Face

Lotion M1 - dermaviduals

02 9960 1300

Dermalogica Phyto

Replenish Body Oil

Dermalogica 1800 659 118

Babor Stress Control

Ampoules - Babor Cosmetics

Australia 1800 139 139

Mukti Bioactive Hydrating Synergy

and Hydrating Mineral Mask - Mukti

Organics 1300 306 554

Guinot Hydra Summum

Cream - Hamaya

International 02 9737 9872

ActivLayr 5 Second Nano-Collagen

Boost Patches for Under-Eyes

ActivLayr +64 9835 4805

32 | WWW.PROFESSIONALBEAUTY.COM.AU


SKINCARE

Calecim Recovery

Night Complex

Calecim +65 6444 9968

Biossance Squalane +

Phyto-Retinol Serum

Biossance 1844 688 5885

Sothys RET Retinol

Dermobooster

Sothys 02 9477 7844

O Cosmedics

O-Biotics Retinoic

Oil - Inskin Cosmedics

02 9712 8188

Payot Bubble Peeling

Mask - Payot 02 9874 1166

Pelactiv Collagen Gel Mask

Pelactiv 02 8422 5000

34 | WWW.PROFESSIONALBEAUTY.COM.AU


World’s No.1

Ultrasound Lift

Tightening and

Contouring

Micro & Macro Focused

Fast & Precise Shot Application

Multi-functional & Multi-depth

Highly Effective with Minimal Pain

Micro Focused 1.5mm, 3.0mm, 4.5mm

Cartridges with highly concentrated

ultrasound beams deliver power with

accuracy and precision to the specified

focal region.

Macro Focused 2.0mm, 6.0mm, 9.0mm, 13.0mm

Cartridges with lower frequencies allow

deeper penetration to the focal region with

a larger energy density.

Baseline

Baseline

Post Procedure

Post Procedure

2MM ADVANTAGE – ONLY AVAILABLE ON ULTRAFORMER III

1300 346 448

www.cryomed.com.au


Speak

VOLUMES

Parade your pout with these

lip plumping products.

36 | WWW.PROFESSIONALBEAUTY.COM.AU


MAKEUP

Cosmedix Lumi Crystal - Advanced Skin Technology 1800 648 851

dermaviduals Lip Balm - dermaviduals 02 9960 1300

Danessa Myricks Colorfix 24HR Matte Color in Latte - Scotty’s Makeup & Beauty 02 9518 9000

Gorgeous Cosmetics Liquid Lips in Magenta - Gorgeous Cosmetics 1300 730 277

Jane Iredale Just Kissed Lip Plumper - Margifox Distributors 1300 850 008

La Glam Minerals LipStick in Flirt - LaGlam Minerals 1800 524 526

Luk Lip Nourish Sheer Lipstick in Rose Lime - Professional Beauty Solutions 1800 625 387

Mesoestetic Stem Cell Nanofiller Lip Contour - Advanced Cosmeceuticals - 1800 242 011

Napoleon Perdis Auto Pilot Lip Service - Napoleon Perdis 1300 625 387

Nee Stay Gloss SPF 15 - Masters Beauty International 1300 470 648

SLA Paris Transparent Plump Fruit Gloss - Encore Beauty 1300 770 428

Victoria Curtis Lip Plump - Curtis Collection 03 9421 5577

Zuii Organics Flora Lux Lipstick in Coral Red - Zuii Organic 07 5596 2319

PROFESSIONAL BEAUTY | 37


MAKEUP

MAC Studio Fix Sculpt

And Shape Contour

Palette in Light Medium

MAC 1800 613 828

Modelrock Graffiti

Collection Colour Playbook

Modelrock 0414 864 186

O Cosmedics

SK1N Champagne

Luminising Drops

Inskin Cosmedics

02 9712 8188

Trinny London Lip Glow

in Honor - Trinny London

www.trinnylondon.com/au

Veil Cosmetics Dual-Ended

Makeup Brush - Veil Cosmetics

wholesale@veilcosmetics.com

Moroccan Lips

Moroccan Tan

1300 181 281

Charlotte Tilbury The Charlotte

Darling Easy Eye Palette

Charlotte Tilbury 0011 44 1202 629527

Mary Kay TimeWise 3D

Foundation Luminous

Mary Kay 1300 797 107

Ardell Remy Lashes - Le Beauty 03 9421 0025

38 | WWW.PROFESSIONALBEAUTY.COM.AU


THE PALETTE


NAIL IT!

Dial up your digits with a

swipe of gold polish.

Bio Sculpture Gel Nail Polish in 220 - Bio Beauty Concepts 1300 246 435

Bio Sculpture Gel Nail Polish in 212 - Bio Beauty Concepts 1300 246 435

Caption Nail Polish with LacQ3 in Ever Wonder? - Young Nails 1300 766 121

CND Creative Play Nail Lacquer in Poppin’ Bubbly - Pacific Nail & Beauty 07 5597 4555

CND Vinylux Weekly Polish in Brass Button - Pacific Nail & Beauty 07 5597 4555

Jessica Custom Nail Color in Gleaming Gold - Jessica Cosmetics 1300 470 648

Jessica Phenom Vivid Colour in Gold Vermeil - Jessica Cosmetics 1300 470 648

Zoya Professional Lacquer in Astrid - SA Beauty 08 8297 8171

40 | WWW.PROFESSIONALBEAUTY.COM.AU


NAILS

CND Vinylux Long Wear

Polish in Lovely Quart

Pacific Nail & Beauty

07 5597 4555

CND Shellac Gel Polish in Divine

Diamond - Pacific Nail & Beauty

07 5597 4555

OPI x Hello Kitty

Infinite Shine 2 in Pile

on the Sprinkles

Le Beauty 03 9421 0025

OPI x Hello Kitty

Infinite Shine 2 in

All About the Bows

Le Beauty 03 9421 0025

Mavala Dash & Splash

Nail Color Cream in

Vibrant Turquoise

Mavala Australia

03 9645 1933

Jessica Phenom Vivid Colour

in Honey Lavendar - Jessica

Cosmetics 1300 470 648

Jessica Custom Nail

Colour in Earl Grey

Jessica Cosmetics

1300 470 648

PROFESSIONAL BEAUTY | 41


NAILS

nail-file

FOUNDER OF THE SUNDAYS AND NAIL ARTIST TO THE STARS REVEALS HER

NON-TOXIC APPROACH TO MANICURES AND HER ZEN ATTITUDE ON A RECENT

TRIP TO AUSTRALIA.

AMY LING

TELL US WHY YOU LAUNCHED

THE SUNDAYS SALON CONCEPT

IN NEW YORK?

“I created Sundays because I really believe

that going to the salon is so much more

than just getting your nails done — we

see our hands more often than our face.

It’s a small, but powerful way to practice

self-care routine for your mind and your

body. It’s the special treat you allow yourself

to enjoy every one or two weeks. At the

same time, I felt strongly about creating a

nontoxic salonquality

product and

service that was

safe for both clients

and employees.”

WHAT IS THE

ETHOS BEHIND

THE COMPANY?

“We do not have

to sacrifice for

beauty because we

can create options,

because we encourage

and support one

another through selfcare,

self-love, and lots of practice. At the

end of the day, we have to believe that we

are all beautiful and beautiful in our own

ways.”

THE POLISHES ARE STOCKED IN

SALONS INCLUDING AUSTRALIA

ARE KNOWN FOR THE 10 FREE

FORMULA – EXPLAIN THIS?

“Our non-toxic nail polishes are formulated

without 10 potentially health-harming

chemicals commonly found in regular nail

polish these are: dibutyl phthalate, TPHP,

toluene, xylene, ethyl tosylamide, camphor,

formaldehyde, formaldehyde resin,

parabens, and tert-butyl hydroperoxide.”

YOU CREATED THE WORLD’S

FIRST CUSTOM MEDITATION

MANICURE - HOW DID YOU COME

UP WITH THE CONCEPT?

“I have heard from clients that when they

get their nails done and sometimes they

don’t want to talk. It is time for themselves to

zone out and to breath. And then one day

I was in the wellness zone and the teacher

started talking about how you can meditate

anywhere, it is not just about your meditation

pad you sit or the scent or music

but you take a moment to

connect with yourself. I had the

light bulb moment to combine

the two.”

YOU WERE RECENTLY

IN AUSTRALIA ON A

VISIT – HOW DID YOU

FIND THE MARKET?

“I have heard a lot about how

health conscious Australians

are. I was there to explore and

learn. Sydney is so beautiful

and you just want to stop and

take a picture of the beach

or the rock, and appreciate the

beauty of the nature.”

WOULD YOU OPEN

A SALON HERE?

“I would love to have a

local partner and launch a

Sundays studio in Australia

one day.”

YOU ARE STOCKED

LOCALLY

WHAT HAS THE

REACTION BEEN

LIKE TO YOUR

POLISHES?

“We currently work

with Maconii and ECO Nail Lab , also father

Rabbit in New Zealand. We love working

with same minded companies and people

really appreciate the

long lasting feature we

have as a professional

nail polish while at the

same time it is nontoxic.”

WHAT DO YOU

LOVE MOST

ABOUT THE NAIL

INDUSTRY?

“It is such a small thing

and it has such a big

impact on someone’s

life. We have clients doing a manicure once

a week as it reminds her of the first manicure

she got when she was 15 with her mum. We

have clients that have told us that they feel

more happy and productive when they wear

beautiful nail polishes when they look at their

nail when they type. “

HAVE YOU FELT THE

COMPETITION FROM MORE

DISCOUNTED BRANDS AND

SALONS OFFERING MANICURES

AT CHEAPER PRICES?

“I think healthy competition helps us to move

forward and innovate. Also, different brands

represent different groups of people. We

will focus on our core value : we

don’t need to sacrifice for beauty

and provide highest quality

products. We can learn from our

competitors. “

BIGGEST LESSON LEARNT

IN LAUNCHING YOUR

OWN NAIL BUSINESS?

“People matter so much, your team

is so important so surround yourself

with great teammates. “

42 | WWW.PROFESSIONALBEAUTY.COM.AU


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STYLE FILE

SHELLA

MARTIN

Taking home the title of 2019 Makeup Artist of the Year at

The Makeup Artist Guild Asia Pacific (MAGAP) Awards,

Shella Martin was recognised for her years of experience across

editorials and events. This year, she also celebrates the tenth

birthday of her very own Salon XVI. She unpacked her favourite

things for the Professional Beauty team.

What’s been the most rewarding thing you’ve

encountered with your career?

“Having my work remembered by a client. We

as artists put our heart and soul into our work, so

when your work is recognised or remembered, it’s

really exciting.”

Which celebrity are you

currently crushing on when it

comes to makeup?

“Kaia Gerber - I like seeing her

made up down the runway, but also

while wearing next to no makeup on

her days off, especially since she is

a person who is always in the public

eye. I’ve taken a liking to seeing her

fresh face everywhere and I can say

I’m mad about it!”

What are your signature ‘looks’?

“Sharp eyeliners, glossy glowing skin

and fluffy brows.”

Name some of your favourite

Instagram accounts.

@streeters @theartistedit @inbeauty

What’s your personal mantra?

“How does it get any better than this?”

What’s your go-to summer

beauty look?

“A healthy skin-inspired look that’s radiant

and glowing. I love applying Rationale’s

PhotoDynamic Day Cream SPF15 and

B3-T Tinted Superfood SPF50 to my

face and neck, as well as their Beautiful

Cheeks Superfluid SPF50 tapped lightly

on the apples of the cheeks. I love

Charlotte Tilbury’s Filmstar Bronze &

Glow to give a soft bronze along the eye

socket line. I’ll finish with Salt by Hendrix’s

Body Glow Shining Star on the shoulders,

collarbones and front of the leg.”

Favourite food?

“Sashimi.”

www.shellamartin.com

Instagram: @shellarubymartin

46 | WWW.PROFESSIONALBEAUTY.COM.AU


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MAKEUP

THE MAKEUP MAESTRO

This year the Australian College of Makeup and Special Effects

(ACMUSE) celebrates 40 years of educating and training

makeup artists. Scott Lattimer chats to Anita Quade about the

masterstroke of beauty.

Tell us how you got into the beauty

industry intitially?

“I arrived in Australia from England in 1999,

and was offered an artist in residence position

at the National Art School, My field being

Figurative sculpture and mould making, during

that time I was offered a position, as Head of

School, by the Australian make up icon, Dawn

Swane at the Art and Technology of Makeup (

3 Arts). This was the beginning of my journey

into the wonderful world of makeup, My area

of expertise was education, and it was at the 3

Arts that I was able to implement my teaching

practice whilst developing a thorough knowledge

and appreciation for makeup. To this day I follow

the same practise, never assume that you’re the

best person to teach all aspects of a course, rely

on industry people proficient and qualified in

education to inspire and teach the students their

particular area of speciality.

It was in 2002 that I became the new owner of

Film Make up technology, carrying on the work

from recently inducted hall of fame MAGAP

winner, Jocy Knowland, and it was with her

guidance that I continued a great tradition with the new name of ACMUSE

(Australian College of Make Up and Special Effects).”

What is it you love most about makeup?

“The people who work within the industry are creative, hard-working,

motivated and diverse.”

How have you seen the industry change given ACMUSE

will be celebrating 40 years of education?

“There has been many changes over that period, but milestones would be

the accreditation and audit process by government authority, the changes to

Federal student loans in the vocational sector, the rise and rise of influencers,

finally the growing desire for people to participate in shorter courses whilst

expecting similiar outcomes to full time courses.”

You have also organised The Show, Sydney in February

tell us about this event?

“The Show Sydney will have its inaugural event on the 8th and 9th Feb

2020, The concept for The Show initially came about to fill a void. Being in

the industry for such a long time I have quite a large circle of professionals

that kept voicing their dissatisfaction with the current offerings on the

market, craving a place where they could learn and be inspired by all

aspects of our industry not just one discipline. So the concept for an all

encompassing show was born out of a need to fill that void. Our event is a

48 | WWW.PROFESSIONALBEAUTY.COM.AU


completely unique concept and there is nothing like it in

Australia. A professional event that is vibrant and truly

reflective of our wonderful industry, we are open to the

public, we are supporting local Australian business and

providing a platform for the professionals to share their

knowledge and inspirations. A place where the everyday

woman or man can come and experience the best that

beauty has to offer with the professional tick of approval.”

Tell us the ethos behind it?

“It is a celebration of all things make-up, hair and beauty,

an opportunity to watch and be educated by professionals,

an opportunity to discover new brands, new tools and

new techniques, to be able to have a tactile exciting retail

experience and most importantly to catch up with likeminded

people and have a good time.”

You have a significant lineup of celebrity

stars – what will guests be able to take away

from the event?

“For the aspiring artist the meaning of quality, of a

professional standard, to understand better the expectation

when working in Editorial, Runway, Film, TV, Bridal

& beauty. It is also for the everyday man or woman who

will experience the best that beauty has to offer in a real

world with hands on experience with that professional tick

of approval.”

How will the show be a standout from other

beauty events?

“I guess the biggest difference is whether you’re a student, an

enthusiast or a professional in makeup, hair special effects or

beauty, there is something for you at The Show.

What is the biggest lesson you have learnt in

the industry?

“To trust one’s intuition, to listen, and to share your dreams

with others.”

Who do you look to for inspiration in the field?

“There are so many, this industry is abound with wonderful

like-minded people prepared to offer advice, and support

and for that I am very grateful.”

What has been your favourite career milestone?

“Having graduates working on Game of Thrones, Aliens 2,

Fashion week , channel 7, channel 9, ABC, teaching at other

make up schools, all in the same month.”




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SALON VIEW

HI-TECH Beauty

From Budapest to the Gold Coast, Lygia Matkovcik has spent 25 years refining her

skills as a qualified Beauty Therapist. Hannah Gay explores Lygia’s hidden gem in

Sanctuary Cove.

NESTLED AMONGST THE palm trees that encompass

Sanctuary Cove’s luxury country club and golf course sits

Beauty Sanctuary by Lygia – a clinic offering non-invasive

facial and body treatments. The club itself has been made

popular by tourists and locals alike, and since 2017, Beauty

Sanctuary has taken up residence. At the helm is Lygia

Matkovcik who began her career as a Beauty Therapist in

Budapest, Hungary in 1995. Eight years later she moved to

Australia with her husband, Mike before setting up her own

business, Beauty Sparadise, in Botany, NSW.

For the last three years though Lygia and Mike, a

cosmetic equipment supplier, have rented the boutique

beauty therapy room thirty minutes shy of the Gold Coast

where they have enjoyed treating a largely affluent clientele, as

well as dedicated clients who travel from as far north as Brisbane

and south from Tweed Heads. It was this move from NSW to

QLD that Lygia considers to be one of her business’ greatest

achievements, where the pair was required to rebuild their

clientele from scratch.

Lygia is recognised as a specialist in the field of anti-ageing

skincare, and often works with women in their thirties through

to their seventies. “People who are looking to get results will

return to me as I have built up a good reputation amongst

locals and clients from surrounding areas within a 100km

50 | WWW.PROFESSIONALBEAUTY.COM.AU


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radius,” Lygia says. “I always make sure my clients feel relaxed during their

treatments and leave fully satisfied [with their results].”

Due to Mike’s experience working as a supplier for over two decades,

Beauty Sanctuary is equipped with the latest devices available. Specialised

treatments incorporate the use of High Intensity Focused Ultrasound

(HIFU) – a technology with which the salon’s HIFU Glow Facial was

developed in 2018. The same equipment also launched the salon’s HIFU

Face & Neck Uplift and HIFU Body Sculpting treatments. In addition

to this, Beauty Sanctuary works with Radio Frequency, LED, Tixel Skin

Resurfacing, Mesotherapy, Microdermabrasion, Oxygen, and Ultrasound to

maximise their clients’ desired results.

More recently, the salon has launched MM Slim – Magnetic Muscle

Stimulation technology – a powerful device used to generate rapid muscle

contractions using high-intensity focused

electromagnetic technology. The treatment is

effective in building muscle and burning fat,

encouraging the body to naturally excrete them.

The movement of muscle, Lygia explains, requires

energy, which in turn, further burns through fat.

“MM Slim is good for everybody… even for

athletes who wish [to increase] tone. [A single

treatment is the equivalent] of completing 20,000

sit-ups in 30 minutes. Plus, it doesn’t hurt…

people love it!”

The challenge of running a business of this

nature, Lygia admits, is facing compounding

competition where the goal is to stay on top. The

introduction of Zip Pay, for example, has meant

that clients who want to experience some of the

salon’s more costly treatments aren’t forced to pay

outright to have the procedure done at any time.

It’s this consideration of her customers’ needs

that further adds to their overall satisfaction with

Beauty Sanctuary by Lygia. n

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BEAUTY BAROMETER

WHAT IS IT?

The 45-minute treatment promises soft and

supple skin. The three-step procedure was

created in California and is effective for all

skin types with immediate results, no side

effects and no downtime.

THE LOWDOWN:

The treatment disinfects and draws out

inpurities in the skin and nurtures and hydrates

at a cellular level. It is also ideal to use for

clients with skin conditions such as acne.

The Salt

FACIAL

With party season over, clients are looking

to find quick skin solutions for a healthy

glow. Anita Quade checked out the latest

non-invasive natural facial that harnesses

the goodness of salt at SheBeauty Salon.

ZEINAB ABRAHAM OWNER of

SheBeauty Salon reveals the power of

mother nature.

Tell us why you launched The

Salt Facial?

“We are always observing the beauty

world especially on the Internet from

the leading countries like America and

Europe for new natural based and results

driven treatments.

The beauty industry has taken a sharp

turn towards Mother Nature therefore

clients are always preferring natural

treatments over chemicals.

We came across The Salt Facial from

USA and we couldn’t believe it. This

device is what we were looking for,

which incorporates both the latest

technology and natural high mineral

sea salt. After seeing the Salt Facial on

Instagram which is used by many leading

Hollywood doctors we knew instantly

that we need to try this. I thought

Australia was perfect for this treatment

as we love our beaches and salt water.

We are already accustomed to a mini

salt glow in Australia from visiting the

beach so this treatment with the pressure

exfoliation would take it to a whole

another level.”

What are the advantages of

investing in this machine?

“It’s a unique 3 in 1 machine that delivers

results for all skin types and many skin

concerns. We can alter the strength of the

treatment from a mild treatment relaxing

to an abrasive laser like treatment with

the power of pressurised salt. During the

process Step 2 is a medical grade ultra

sound that allows us to drive the product

of our choice three times deeper into

the skin. Last but not least is the LED

STEP 1 – RESTORE SEA

SALT EXFOLIATION

The SaltFacial exfoliation procedure with

natural sea salt creates smoother, tighter,

healthier, looking skin, while preparing it

at the cellular level for the acceptance of

topical formulations.

Acclaimed for centuries for its natural

healing properties, sea salt draws out

impurities in the skin and balances

alkaline levels.

• Less traumatic than chemical peels

and more effective than traditional

mechanical exfoliation

• Uses the healing power of natural sea salt

• Unique hand-piece design gently abrades

the skin

STEP 2 – REPLENISH AESTHETIC

ULTRASOUND

After receiving exfoliation with natural sea

salt, you’re ready for the next step to more

beautiful skin. The SaltFacial aesthetic

ultrasound technology safely delivers

enriching and hydrating topical formulations

deep into the skin to accelerate healing.

• Optimal frequency range enhances

topical delivery

• Stimulates and increases O2 production

for healthy looking skin

• Promotes blood circulation to speedup

healing

STEP 3 – REJUVENATE LED

PHOTOTHERAPY

LED Phototherapy is the final step to more

beautiful skin. Studies show that skin cells

regenerate far faster when exposed to

certain LED wavelengths. With 4 distinct

wavelength options, The SaltFacial LED

Phototherapy can be used to treat acne,

remove redness, improve the appearance

of pigmented and vascular lesions, and

promote collagen production…Naturally!

• Cleared to treat medical conditions

• 3-panel design covers a large surface area

• 4 wavelengths enable multiple skin

therapy options

52 | WWW.PROFESSIONALBEAUTY.COM.AU


therapy this is a preset treatment using

three different wavelengths. Our clients

love the results and call the treatment the

Salt Glow.”

You have a very loyal clientele

- how have you found their

reaction to the machine?

“Right after our launch in November

last year most clients were so excited and

couldn’t wait to try it. By far it’s the most

popular facial treatment that we have at

the moment. The power of salt has existed

for thousands of years for various essential

needs and it will always remain a vital

mineral for human kind.”

How does this facial stand out

from other facials?

“The result is instantly glowing skin and

the natural aspects of the minerals in the

salt which is known for its anti-microbial

affect, healing properties and hydration.”

What are the advantages

for your salon to offer

such advanced technology

in equipment?

“Happy returning clients because of the

results we achieve.”

You are also the stockists of Dr

Schrammek - tell us why you

stock this in the salon?

“As we mentioned that we are always

looking for new technology that

combines Mother Nature or stand

alone natural treatments like the

GREENPEEL that Dr Schrammek

has which is totally made from herbs

that delivers the same results as the

Fractional Laser but with herbs.

Therefore as we did our research in

depth and we found that Dr Schrammek

has been around for 60 years in Germany

doing what they know best and that is

skin and beauty. Their amazing product

range that supports the GREENPEEL

and all skin types and concerns.

Dr Schrammek has been in the

market for 60 years and have

some iconic products - tell us

about the hero products

“BB cream is also known as a Blemish

Balm – it is the world’s first BB cream by

Dr Schrammek and it’s a great product

that all clients swear by. Skin Elixier is

another rewarding product that helps

regenerate the new collagen cells.” n

SheBeauty salon

www.shebeauty.com.au

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PROFESSIONAL BEAUTY | 53


2020

COSMOPROF

BOLOGNA, ITALY – FAIR DISTRICT

12 – 15 MARCH 13 – 16 MARCH

A new world for beauty

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Las Vegas, Mumbai

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Company of

In partnership with

With the support of


ROUNDTABLE

Marguerite Capezio

The Startup

Collective

Paul Anderson

Mankind

Elysha Young

Mintel

Emma Hobson

Dermalogica

Paulina Saliba

Results Laser

Clinic

Rosemary Hunt

Kitomba

THE 2020 VISION : BEAUTY TRENDS

Watch all of the dynamic Industry Roundtable videos online at www.professionalbeauty.com.au/roundtable

PROFESSIONAL BEAUTY | 55


ROUNDTABLE

Industry leaders get ready to

share their knowledge

QUESTION: Brands are increasingly working to

develop product ranges and campaigns to service a more

diverse set of dermatological needs and skin tones. Is

this characteristic of the Australian market both at the

supplier and salon level?

Beauty leaders gathered at The Apartment to

reveal the 2020 Beauty Trends

LEARNING: IN AUSTRALIA, WE’RE WELL

PLACED TO BE ABLE TO PROVIDE THE

TREATMENTS, PRODUCTS AND SERVICES

THAT CAN CATER FOR OUR DIVERSITY. IT’S

VITAL WE STAY IN TUNE WITH CHANGING

TECHNOLOGIES AND EDUCATION TO

FURTHER BENEFIT CLIENTS IN THE YEARS

TO COME.

Enjoying a lunch break

Elysha Young:“Australia is one of the most culturally

diverse countries in the world. Gen Z are all about

inclusivity and embracing differences, and 33 percent of

Australian consumers aged between 18 and 20 say that

they look for beauty brands that share their moral values,

and I think that’s only growing. Increasingly it’s going to be

important for salons and brands to provide products that

align broadly with customers’ beliefs.”

56 | WWW.PROFESSIONALBEAUTY.COM.AU


Rosemary Hunt: “It’s never been more imperative for clinics and spas to

understand their clients and absolutely embrace diversity. If everything’s

customised to [the client], it will address the diversity issues we have. From

the Kitomba Salon and Spa perspective, we have developed digital forms

and customisable client attributes so that at any time a therapist can be upto-date

with everything about the client and understanding their needs.”

Elysha Young

Emma Hobson: “Any smart product range [formulated for an

international brand] is going to make sure that it is created for global skins,

not just point-specific countries. You also need to own your brand story;

what you put out is what you get back.”

Paulina Saliba: “With products, they’ll come up with new ingredients and

new formulations that will advance, and there are a lot of new technologies

INCREASINGLY IT’S GOING TO BE

IMPORTANT FOR SALONS AND BRANDS

TO PROVIDE PRODUCTS THAT ALIGN

BROADLY WITH CUSTOMERS’ BELIEFS.

Rosemary Hunt

Professional Beauty Editor Anita Quade

chats with Paulina Saliba

that are out there; you always wait for the next

new thing that’s coming out. We also have

good aids that can help us try to maintain the

longevity of looking good for a little bit longer.”

Marguerite Capezio: “ You also want to

age well!”

Paul Anderson: “The issue for me is around

products, because for so long men’s skin care

ranges have basically consisted of a one size fits

all approach. As has been happening overseas,

we’ll see men spending a lot more [on products

and treatments].”

PROFESSIONAL BEAUTY | 57


ROUNDTABLE

A behind the scenes look

at the proceedings

QUESTION: How are salons’ physical retail spaces

influenced as interactive technologies gain momentum?

Guests enjoyed a delicious lunch

LEARNING: TECHNOLOGY SHOULD BE

USED TO ENHANCE OR COMPLIMENT THE

PERSONABLE RELATIONSHIP SALON OWNERS

DEVELOP WITH THEIR CUSTOMERS. KEEP UP

WITH IT, OTHERWISE YOU’LL BE LEFT BEHIND.

Paul Anderson: “The virtual space is obviously price

point direct, which is really tough on a salon that has a lot of

overheads. Customers may come to us for the expertise, but

they may go away to purchase their product somewhere else.

It’s a major dilemma. Salons can input loyalty programs to

garner trust with clients. You can show them that you know

their specific needs, bring them in and let them try things. Your

returning clientele are loyal and will purchase from you. If you

discount product, what message are you sending out?”

Beauty Editor Hannah

Gay shares a moment with

Roundtable guests

Glenn Silburn chats with Emma Hobson

Marguerite Capezio: “What I’d like to know is how much

of it would be repeat business. Are they looking for the next

best thing?”

Emma Hobson: “This is partly influenced by influencers

and no disrespect, but not all influencers are experts in

skin. There’s enormous opportunity for the professional

58 | WWW.PROFESSIONALBEAUTY.COM.AU


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ROUNDTABLE

The discussions continued over lunch

skin therapist to be both the expert and the influencer. Then,

if you link your business to your own website, then you can get

the purchase from there as well. Skin treatment centres need a

shift in how they use digital engagement to enhance their sales

and their business brand. People are also driven by what they

Paul Anderson

The sleek interiors at The Apartment

consider to be value for money. What value add can you

give? Plus, you have to touch the emotional heartstrings of

your customers as well.”

Paul Anderson: “Everything’s got to be so omni-channel

and got to work together seamlessly as well; you’ve got to

have touch points at every point of the purchase journey for

consumers. The best way to use technology generally is to

use it to augment the service experience and provide better

recommendations. Salons are starting to become a ‘third

space’ for people - places outside of home or work where

they feel belonged. I also think people are increasingly

looking for experiences and that’s what the salon really

60 | WWW.PROFESSIONALBEAUTY.COM.AU


THERE’S ENORMOUS OPPORTUNITY FOR THE PROFESSIONAL SKIN

THERAPIST TO BE BOTH THE EXPERT AND THE INFLUENCER.

provides. Price is always going

to be an issue, definitely. But

where I think salons can really

benefit is that experiential value.”

Rosemary Hunt: “I don’t see retail

spaces changing dramatically

in the next few years - I think

people want to buy from people.

What I see may happen is that

the retail space can be anywhere

in the salon, and with salon

software, staff can see a client’s

history. Salons doing well are

also speaking to their clients via

digital marketing, an interactive

website and an online store.”


ROUNDTABLE

The stunning interiors at The Apartment

QUESTION: What should brands consider when moving

towards personalisation?

Professional Beauty Publisher Glenn Silburn

hosted the 13th Roundtable

LEARNING: BRANDS NEED TO BE NIMBLE,

OPEN-MINDED, AND THEY NEED TO TAKE

THAT PATH OF PROGRESSION BECAUSE OF THE

AMOUNT OF INFORMATION THAT’S AVAILABLE

AT THE CONSUMER LEVEL. CONSUMERS ARE

CALLING THE SHOTS TO SOME DEGREE AND

THE BRANDS NEED TO RESPOND.

Marguerite Capezio: “There was a slow food movement.

There’s now the slow cosmetic movement - people don’t want

to have to be buying this, that and the other. They want to be

Paulina Saliba

able to find something that is specific and that’s going to get

the results that they want. People are starting to be more

mindful and are going for this bespoke beauty.”

Paul Anderson: “Personalisation reduces decision

paralysis as well as post-purchase dissonance. So when you

walk out of the salon with the product, you know that that’s

your product and there’s no better quality or value available.

Consumers are also going to have a very clear idea of what

they want because they’re very educated; they’ve done their

research. It becomes more of a partnership than a customer

consultation, which can be difficult.”

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Emma Hobson: “One of Dermalogica’s key brand pillars is

personalisation. It’s not in a box you used to have step A, B, C, D and

everybody got the same…one size fits all, and it’s the same with treatments.

We have Pro 30 and Pro 60 treatments where one treatment will differ

every single time because your skin is never the same - I would encourage

more businesses to look at that, at crafting individual treatments. The more

you make it all about me and my needs, the more you fulfil a consumer’s

needs. You’ve always got to look at what needs to retire from your brand to

keep up; you’ve got to learn to adjust.”

Paul Anderson: “Mankind is bespoke enough to be male orientated, and

in the salon itself, everybody gets a skin analysis. We might treat them for

three different parts of the face! And brands have got to take on the whole

THE MORE YOU MAKE IT ALL ABOUT ME

AND MY NEEDS, THE MORE YOU FULFIL

A CONSUMER’S NEEDS

Marguerite Capezio

The day was the perfect chance to network

Emma Hobson

story these days. Are we environmentally aware?

Are we socially aware? What is our story? That’s

personalisation on the brand’s part - it helps

you deal with people on a personal level and

as clients as well.” Rosemary Hunt: “I think if

[brands] are not agile in their thinking, marketing

and strategies, they will disappear. I think

consumers are too savvy now to be put in a box

again; they want full consultation. They want to

listen to customised personalisation, and I think

that is definitely the key this year or next year.”

PROFESSIONAL BEAUTY | 63


ROUNDTABLE

Guests shared their insights

QUESTION: How our suppliers and salons best

positioning themselves as the world embraces a more

sustainable way of living?

Paul Anderson

LEARNING: A STARTING POINT IS TO REACH

OUT TO THE LIKES OF SUSTAINABLE SALONS

AND OTHER AUTHORITIES WHO’VE DONE

THE RESEARCH IN THESE AREAS. IT’S THE

BEGINNING OF THE JOURNEY OF CHANGE

AND IT’S GOING TO COME, SOONER OR LATER.

Marguerite Capezio: “More and more we’re seeing our

consumers wanting sustainable and safe ingredients and

packaging. In Australia we’re in a drought, so even the idea

of going to waterless formulations is something that is on

the cards.”

Paulina Saliba: “We’re happy to do it, but where do we go?

Where’s the guidance for it? There is no guidance. For

example, bags - we have paper bags instead of plastic bags in

our bins, we’re starting to look at things that we can do.”

Paul Anderson: “The reality is most aren’t doing anything

because most are so focused on just earning a living! As it

becomes more cost effective, that’s what’s going to change it.

Or these things are just made unavailable so you cannot use

them. I think a lot of salons are relying on the big companies to

be moving into these areas. Everybody’s trying to get [plastic

alternatives], but it’s not there, so we have to be aware of our

single use stuff.”

Emma Hobson: “Dermalogica is part of the Unilever group

xxxxx who have pledged that by the end of 2020, 100 percent

of all ingredients used across the board will come from

sustainable sources. Big companies are very aware that

they must lead the change, but I do think that on a micro

level there is a responsibility of every business to look after

the impact they have on the environment. I encourage

everyone to have the conversation with sustainable salons

to learn of alternative things that you can use that are

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sustainable. And please don’t use Fibrella – one piece takes 300 years to

break down and our industry goes through thousands of the things! Even

just that one small thing would help the planet immensely.”

Elysha Young

Rosemary Hunt: “At Kitomba, we’ve gone digital with everything for our

salons so they don’t need to use paper. We also affiliate with sustainable

salons and gather funds for the sustainable fee, which clients are very

happy to pay for. Consumers are seeking out sustainable salons, so anyone

who is such is in a very good state at the moment.”

Paul Anderson: “I really believe it’s going to be driven by consumers.

It’s something that consumers are expecting of brands and increasingly

expecting - that’s only going to continue.”

MORE AND MORE WE’RE SEEING

OUR CONSUMERS WANTING

SUSTAINABLE AND SAFE INGREDIENTS

AND PACKAGING


ROUNDTABLE

Lights, camera, action! Guests get ready to share their hit trends for 2020

QUESTION: What issues, challenges, changes, and

innovations do you think are most likely to impact the

beauty industry in the decade ahead?

LEARNING: SALONS, LIKE MOST BUSINESSES,

NEED TO KEEP UP WITH THE TIMES. THEY

NEED TO MARRY THE RESOURCES THEY

HAVE AT THEIR DISPOSAL, INCLUDING

TECHNOLOGIES AND INNOVATIVE FORMULAS,

WITH THEIR SKILLS IN DEVELOPING

MEANINGFUL RELATIONSHIPS WITH

THEIR CLIENTS.

Marguerite Capezio: “I think from an environmental

perspective, there’s a lot going on - be it blue light, pollution,

lack of water, or environmental factors that we may not have

even thought of yet. There will be a lot more ingredients out

there for us to have access to and to develop products with.

There’ll also be different ways of producing these products.”

Guests gathered with Professional Beauty

Paul Anderson: “To Marguerite’s point, we’ve never seen

quite so much smoke in Sydney before. How that affects the

skin and what that’s going to mean for different formulations

will come up. But I think what is probably going to be one of

the biggest shifts on a macro broad consumer level is also

probably one of the biggest opportunities for salons. I think

we’ll learn within the next ten years that the ultimate luxury

is time. This includes being able to make space for yourself,

including literal space. Salons have such an opportunity to

create those and create experiences for consumers. And like

we touched on before, the idea of belonging and loneliness;

the idea of human connection - that’s something that can’t

be replicated by buying things online or by having too

much technology installed. We need to engage at a brand

level in a really authentic, engaging way. I think salons are

a really beautiful space to be able to bring people together

like that.”

66 | WWW.PROFESSIONALBEAUTY.COM.AU


Paul Anderson: “There is the constant challenge of owning your

own business, and the interesting part is balancing technology with the

personable side of salons. If you’re a smart owner, it’s not actually hard

to enhance the pair combined. Like any business, you need to be agile

and adjustable, and to work on the issues that are confronting. It takes a

lot of work, but that’s generally what makes you a better business owner.

Ultimately, I love being in the industry because it’s a very giving industry and

people walk out of your salon feeling great.” Rosemary Hunt: “Everything

is going to come back to how customisable and personal an experience

is. Salons also need to embrace technology and use it to the best of their

ability. Software is there to support therapists; they’ve got everything at

their fingertips. It’s all about being on the front foot with customer service.”

Paulina Saliba: “You’ve always got to be ahead, researching every new

Emma Hobson

THE IDEA OF HUMAN CONNECTION

- THAT’S SOMETHING THAT CAN’T

BE REPLICATED BY BUYING THINGS

ONLINE OR BY HAVING TOO MUCH

TECHNOLOGY INSTALLED.

technology that comes out. Is it sustainable? Are you getting the results?

We’ve also lost time trialling technologies, so that’s a challenge. Today,

salons are frequently open seven days a week, and so we need to ensure we

are always accessible and able to compete. If you don’t stay at the front line,

you’ll get left behind.” Emma Hobson: “All-in-all, there’s never been a more

exciting time to be in our industry, particularly when it comes to innovation

in ingredients, formulations and new products. Now, we’re looking at

microbiome, epigenetics and neurocosmetics

coming into skincare and looking how they work with

your own individual ecosystem, as well as innovative

machines and technology. There will be profiling, and

products will be specifically and individually designed

to work on your skin at any given time. So, I’m just so

excited for the future!”

PROFESSIONAL BEAUTY | 67


SALON VIEW

From

The Inside,

OUT

With 20 years of experience behind

her, In Therapy salon owner Nicola Le

Lievre is clear on how to provide the

very best experience possible for her

guests. Michelle Ruzzene learnt why In

Therapy was awarded Queensland’s Best

Beauty Salon for 2019.

When and why was In Therapy established?

“In Therapy was established in 2000 and has been in the same

location for over 19 years. I came on board as Manager in April

2009 and purchased the salon in February 2014. We believe

in Total Therapy at In Therapy: Inner Confidence, Outer

Radiance and Optimal Vitality. I am very proud that in the last

almost six years, I have instilled three core

values: ethical, sustainable and supportive of

Australian Brands. I have moulded a team

who are all on board with the values and

vision of the business.”

You’ve won a lot of awards lately!

Can you tell us about them all?

“In April 2019 we won QLD Best Beauty

Salon/Spa 5 Treatment rooms or more

for the second year. This was amazing

validation for me as getting to the top is hard, but staying

there is even harder! Each year more salons enter and I was

so humbled as we were up against some amazing salons. This

year was our first nomination for World Luxury Spa Awards

and we won Continent Best Beauty Salon for Oceania and

Australia. Receiving Continent winner is incredible as the

WLSA is not an application process, but there is a five week

voting period and category winners are based on votes. And so

again, such validation from our guests shows that we are on the

right track. I was also finalist for the first time this year in the

AusMumpreneur awards Hair & Beauty category.”

Tell us about the volunteer group you founded,

Tender Loving Beauties?

“In May 2019, I launched a Beauty Therapist volunteer group

- Tender Loving Beauties - and partnered with Hummingbird

House - QLD’s only children’s hospice. Hummingbird house is a

free service, however relies on monetary donations and volunteer

services to keep running. I have wanted to give back for a very

long time and last year decided it was time to bring my dream

in to fruition. As therapists we have such an amazing gift of

touch, so why not use it to uplift those who need a bit of TLC?

We visit Hummingbird house weekly, offering complimentary

treatments to the mums. This group is not limited to therapists

of In Therapy and I encourage therapists or businesses who

would like to donate their time or product to please email me at

nicola@intherapy.com.au.”

How did you get into beauty?

“I have wanted to be a Beauty Therapist since the age of six. I

used to go with my mum to have her legs waxed and

thought it was so interesting. Growing up in South

Africa, it was common for therapists to rent a room

in a pharmacy. I remember wandering around the

cosmetic counters and seeing the ‘older’ ladies with red lips and

how I wanted to be just like them one day, hence why everybody

knows me by my red lips and nails - this has become part of

my branding.”

Who is your typical clientele?

“We have mostly women 35-65 years old and many in our local

suburb of Red Hill. Our guests like good quality and service, and

many of them are time poor so appreciate us offering more than

one therapist in treatment. For example, having a pedicure at the

68 | WWW.PROFESSIONALBEAUTY.COM.AU


same time as a facial will not take more time as it would if done

separately. We like our guests to feel relaxed and at home in our

salon, but with the offer of professional service and an attention

to detail.”

What are the most popular treatments?

“Definitely our skin treatments and we are also well known for

brows. We have also noticed an increase in interest over the past

six months in lash lifting and tinting.”

What are some of the challenges faced by

your salon?

“Balancing staff who are on maternity leave. At one point, I had

four therapists who had five babies within five months, and they

were all my IPL specialists! It just comes with working with

women and can be expected. We are a team of seven with two

currently on maternity leave. It might be something in our water!

Also, knowing our break-even point and exactly how much

revenue we need to keep our doors open every day. I work

very closely with a bookkeeper, who I can highly recommend.

Understanding my monthly P&L as been an eye opener!”

List all the retail brands you stock?

“We are Platinum partners with In Skin Cosmedics and have

the full Range of O Cosmedics, as well as Ginger & ME. It

is very important to me when considering stocking a new

brand that their ethics and core values are aligned with ours.

All brands we stock are cruelty free and mostly Australian.”

How do you focus on retail in the salon?

“Telling not selling. Everybody needs something and we

approach ‘retail’ as asking questions and addressing concerns

our guests have. We never get comments on ‘pushy sales.’

Instead, we listen to our guests’ needs and concerns and

advise them from there.”

Tell us about education and training?

“We believe knowledge is power and so a training calendar

is in place for all staff development and refreshers. We

have an Operations Manager who oversees that all staff

are confident and are performing treatments at the same

standard. In 2019, we all completed a six-week skin

nutrition course.”

How has technology influenced your salon?

“It’s so exciting and is ever advancing. We recently signed

off on our own ‘In Therapy’ app, available on both Android

and Apple. This allows our guests to have In Therapy in the

palm of their hands where they can access online bookings

and our social media platforms 24/7. n

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TOP 7

BEAUTY

TREATMENTS

FOR 2020

Want to find out the hit predictions

for skincare this year? Leading skin

therapist Sofia Amirova shares

her forecast.

1Instant Glow

“More and more people are looking for

an instant fix before a big night out so

treatments like the Fire & Ice ‘Red Carpet’

facial are becoming popular. The facial,

from iSCLinical, only takes about an hour

and there is no down time, so clients love

it because they walk out the door with an

2

Multi-tasking Treatments

“As people become increasingly time-poor many don’t want to go into a

clinic for just one treatment. Many would prefer to have two or even three

treatments in the same session, so they really appreciate multifunctional

devices like Venus Concept’s Tribella which delivers three treatments in just

90 minutes. Although Tribella does require some downtime, clients are happy

because they gain the benefits of Multi-Polar RF (pigmentation and vascular

lesion reduction), IPL photo rejuvenation (collagen production enhancement)

‘Insta-ready’ glow.” and NanoFractional RF (skin resurfacing) after just one appointment.”

70 | WWW.PROFESSIONALBEAUTY.COM.AU


3Light Therapy

“The benefits of LED light therapy are becoming well known

so many people want to go somewhere where they can enjoy

a relaxing 30 minutes to revitalise their skin (and even their

minds). In fact, many now even expect LED light treatments at

the end of any invasive treatment to speed up the healing process

and minimise downtime.”

4

Microfillers

“Consumer demand for an all-over improvement to their

skin rather than a dramatic change in their face shape

has led to the development of micro-filler systems such

as AquaGold Fine Touch. The AquaGold uses super thin

gold-plated needs to infuse small amounts of dermal fillers,

wrinkle injections and/or skin boosters directly into the skin

to improve pores, wrinkles and overall texture. Clients love it

because the treatment has next to zero down time but leaves

them with natural looking radiant skin.”

BEAUTY

5Non-surgical body contouring

for most clients!”

“As today’s society obsession with body perfection continues

to grow many people are looking for new ways to slim down

and shape-up. Although non-surgical devices like Venus Versa

Radio Frequency and CoolSculpting can’t replace a good diet

and exercise they can minimise stubborn pockets of fat and

tighten saggy unwanted areas – and that is more than enough

6Ageing Gracefully

7

“Despite the obvious popularity of anti-wrinkle treatments

and dermal fillers, many people want to fight the ageing

process with more ‘natural’ anti-ageing treatments such as PRP

(Platelet-Rich Plasma). They like the treatment because it uses

their own blood platelets rather than foreign substances to

stimulate new cell growth and improve their skin.”

Peeled Perfection

“In-clinic skin peels are growing in popularity because they are

a relatively quick and easy way for people to instantly improve

their skin. In addition, unlike many traditional facials, peels

deliver visible results and they are an often more affordable

option than technology-based treatments.” n

Dr Sofia Amirova CEO of Amirova Clinic.

www.amirovaclinic.com.au

PROFESSIONAL BEAUTY | 71


SKINCARE

Ask the

SKINFLUENCERS

Question: Should patients opt for surface-only treatments over injectables in fear of

short and long term side effects and the risk of overworking the skin?

Rebecca Miller, skin expert and

La Bella Medispa owner, sits on

the affirmative.

“To inject or not to inject… this seems to be a

constant discussion point at the moment. The

exposure and popularity injectable treatments

are receiving on social media and the ‘quick fix’

mindset our culture has adopted makes them oh

so appealing. I believe that injectables have their

place but believe healthy, happy skin should be the

first priority.

As skin and dermal therapists, we always

offer our visiting guests advanced education on

surface-only treatments. I truly believe this is the

best starting point. An educated skin expert who

imparts knowledge and empowers will help to

naturally manage the ageing process and create

sustainable skin health that will last a lifetime.

We begin our clients’ journey of discovery with

a consultation, including photos, and prescribe

a customised treatment plan to support their

age management. We use a combination of

corneotherapeutic skincare and in-clinic antiwrinkle

treatments without the use of injectables.

The results we can achieve with modalities like

EXCEED medical microneedling are lifechanging!

Stimulating our bodies’ natural collagen, with

long-lasting results exceed client expectations time

and time again and it is one of the most rewarding

feelings. We are not just changing skins, but

transforming lives.

Unlike surface-only treatments, Botox works

to block signals from the nerves to the muscle,

helps wrinkles relax and soften. Fillers are used to

plump and contour the face, with the most popular

using hyaluronic acid, which is naturally found in

the skin.

Unfortunately, time and time again, I see ladies

having injectables but not taking care of their skin

at home, which in my experience can affect the

longevity of their treatment. Interestingly, I have

also seen clients build up an immune response,

reducing the effect or even building up a resilience

to injectables.

Researchers and doctors are realising that

resistance to Botox can develop and that there

AN EDUCATED SKIN EXPERT WHO IMPARTS

KNOWLEDGE AND EMPOWERS WILL HELP

TO NATURALLY MANAGE THE AGEING

PROCESS AND CREATE SUSTAINABLE SKIN

HEALTH THAT WILL LAST A LIFETIME.

may be some who are completely immune to its effects. Is this because of over

treatment? I think so, but in my experience a professional practitioner will

always take the less is best approach.

I implore that researching the qualifications of the medical professional

providing the service is imperative, and to never shop on price; as the saying

goes, ‘you get what you pay for’. Not only do clinicians need to help their

patient understand the risk of the procedure but to also create a treatment

plan for holistically caring for the skin at home with good quality skin care.

This would involve utilising ingredients that are going to encourage great

building blocks for collagen and elastin, but also be supported by in-clinic

facial treatments.”

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NEW

BEAUTY

TO THE

POWER

OF THREE

Offer your clients 3 innovative

technologies in one:

1. RESTORE with

sea salt exfoliation

2. REPLENISH via

aesthetic ultrasound

3. REJUVENATE with

LED phototherapy

Safe and effective

FOR ALL SKIN TYPES

Dr Ehsan Jadoon, Cosmetic Physician at Medaesthetics, is a

Botox advocate.

“Botox, and specifically Botulinum Toxin-A has been used as a facial aesthetics

treatment since the late-1990’s and has become the most requested cosmetic treatment

in the world over the past two decades.

The greatest advantage of Botox use is the improvement it makes to the

appearance of prematurely-aged skin in sun-damaged individuals. With use, patients

can attain an improved self-confidence and mood, as it has been clinically proven that

fixing frown lines with Botox helps improve the mood of the individual suffering from

deep frowns and may also help prevent depression.

When it comes to the question of side effects, Botox runs an exceptional record.

Botulinum Toxin-A is a protein (Amino Acid) and is not a man-made synthetic

chemical. It is metabolised by the body over a period of 12 to 18 weeks. So in theory

negative side

effects, if

any, should

MOST KNOWN SIDEnot

last for

more than

the amount

of time

EFFECTS OF BOTOX ARE

the protein

remains in the SHORT LIVED AND OF A body. Most

known side-

TRANSIENT NATURE.

effects of

Botox are

short lived and

of a transient nature. These can include: temporary redness, swelling and bruising of

the affected area, the weakening of a muscle which we did not intend to treat (lasting

for a few weeks generally), and the development of an allergic reaction (lasting a few

days to a few months in rare cases).

There are no known long term side-effects of Botox use when the treatment

is performed by a qualified medical practitioner using the recommended dosing.

The only long term side effect reported in medical literature is the development of

a resistance to the drug. In ten years of clinic practice, I have never come across a

patient who has experienced a long term allergy or resistance to Botox.

Ultimately, my patients’ happiness is essential. I have long term patients who have

been getting Botox treatments by me for the past ten years. Some have commenced

treatment in their late 20’s or early 30’s, and are now entering their 40’s with the

belief that the money they spend on themselves having Botox brings them greater

satisfaction than buying clothes, handbags or going on a holiday!” n

SUCCESSFULLY TREATING

• Age spots

• Acne

• Uneven skin tone

• Sun damage

• Stretch marks

• Wrinkles

• Pigmentation

AND MORE!

BEFORE

BEFORE

AFTER

AFTER

“The SaltFacial is truly an innovative device that

complements every other procedure we offer.”

DR JASON EMER

1300 747 258

info@saltfacial.com.au

www.saltfacial.com.au


STAR

STRUCK

There is no room for wall flowers with these trends created by

international artist Danessa Myricks who is headed to Australia for a

Makeup Masterclass.

Makeup Direction by Danessa Myricks

Photography by Danessa Myricks | Interview by Anita Quade

GLOW ANGEL

Smoky eyes and glowing skin.

Key Products used:

Vision Cream Cover Foundation, New Prism FX Peach,

Illuminating Veil in Light, ColorFix in “Obsidian” & “Titanium”,

Light Work Highlighting Palette, Metals in “Daydreaming”,

Halo Powder in “Ice”, ColorFix in “Kaleidoscope Glaze”

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PROFESSIONAL BEAUTY | 75

MAKEUP MASTERCLASS


SATURDAY GLOW

Bronzed and sculpted with a touch of heat

The Glowdown - Enlight Powder in “Desire”, Halo Powder in “Heat”, Halo Powder in “Angel Wings”

Skin- Vision Cream Cover Wand in TP01, TY02 (for under-eye correction), Vision Cream Cover Foundation in N6, N9, W5 (to shape, highlight

& contour), Illuminating Veil in “Radiance”, Prism FX Hydrating Lotion, Evolution Powder in shade 02, Beauty Oil

The Burn - Waterproof Cream Palette “The Essentials”

Eyes - ColorFix in “Coffee Cake” & “Chocolate”, Waterproof Creme Palette “The Essentials”, ColorFix Glaze in “Diesel”

Lips - ColorFix in “Coffee Cake”, Luxe Creme Palette “The Nudist”

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MAKEUP MASTERCLASS

LUMINOUS LOOKS

An etheral light

Skin - DMB Beauty Oil, Prism FX Hydrating Lotion, Vision Cream Cover shades N4, N6 & N9 to cover shape and contour, Evolution Powder shade 02

Cheek and glow - Vision Flush in “Ballet Slippers”, Power Bronze Shade in “Light”, Metals in “Love Story”, Halo Powder In “Ice”, Light Work Highlighting Palette

Eyes - New ColorFix in “Carrot Top”, Halo Powder In “Ice”, Metals in “Love Story”

PROFESSIONAL BEAUTY | 77


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BLACK CHERRY VINYL LIPS

Glossed, nude lids and vamped lips designed using ColorFix in “Exposed”, “Tribe” and “Diesel Glaze”

Skin - Vision Cream Cover N4, N6 & N9, Evolution Powder in shade 01 & 02, Prism FX Hydrating Lotion

Eyes - ColorFix in “Exposed”, ColorFix in “Kaleidoscope Glaze”, Enlight Halo Powder in “Ice”

Lips - ColorFix in “Tribe” topped with “Diesel Glaze”

Glow - Enlight Halo Powder in “Ice”


from THE SHOOT...

Illuminating Veil - cream highlighter can

be applied under and over foundation; can

also be mixed into foundation

Evolution Powder

- setting and

priming powder

Prism FX Hydrating

Lotion - hydrating

lotion and primer in one

Vision Cream Cover

Foundation - can be applied

as full, medium or light

coverage; a tiny amount

goes a long way; this is a

foundation concentrate which

is packed with pigments

ColorFix - can be used as

mascara, liner, concealer

and can be applied on

lips, eyes, cheeks , and

so much more

Danessa

Myricks

World renowned makeup

artist and founder of

the Danessa Myricks

beauty brand.

How did you become a makeup artist?

“I’m what you might call an accidental makeup artist. It’s my second

act in life. I discovered makeup after being retrenched from my

corporate job. I taught myself, fell madly in love and slowly built

a career.”

You are hosting a Masterclass in Sydney in February – what

inspired you to conduct a workshop in Australia?

“I fell in love with Australia instantly during my first trip in 2017.

There’s such a beautiful energy there. The artists in Australia are

so committed to excellence in artistry on every level. Their love for

clean beauty coupled with their eclectic creative style is so inspiring.”

What can guests expect to learn?

“My goal for this trip is to not only share my tips and strategies; I want

to inspire my audience to find their own unique, authentic voice in this

limitless industry and empower them to take full advantage of all the

opportunities available to them.”

What’s your best makeup memory?

“One of my best makeup memories was working with Serena Williams

for her fashion week runway show for the S by Serena collection. The

who’s who in both Hollywood and fashion were at the show including

Kim Kardashian and Anna Wintour front row. It was such an honour

to participate and I was even more honoured to receive a massive hug

and the words ‘you are awesome’ from Serena herself.”

Your makeup looks are quite bold – where do you get

your inspiration?

“Inspiration for me comes from everywhere! For me, it usually comes

from things that have nothing to do with makeup. It stems from

thoughts, ideas, places, art, fashion and textures that make me feel

something - that spark an emotion and move me to want to create.”

You mention the ‘power of three in your artistry – tell us

about this.

“The power of 3 is a philosophy I’ve adopted which maximises the

dimension on the face. It’s a strategy I use to amplify the shape of

the face and highlight the features on the face in the most natural

way. It’s also my secret weapon to creating impactful images.”

What trends can we look forward to in 2020?

“Next year there will be even more of a focus on skin and more skin

forward makeup. Bold colours and dewy fresh textures will continue

to thrive.”

You have five minutes to leave the house. What is your goto

look?

“Lashes, glow and a lip.”

One makeup product you can’t live without?

“Colorfix! It’s literally my makeup magic wand . I can use it for lashes,

lips, eyes, cheek , liner, blush, concealer and so much more. I could

not live without this in my kit!”

MAKEUP MASTERCLASS

Luxe Cream Palette - can be used on lips, eyes and cheeks

All Danessa Myricks Beauty products are available in Australia

from BeauDazzled Beauty - www.beaudazzled.com

Danessa’s makeup workshop will be hosted on February 26th.

Check out www.neuebeauteco.com for further details.

PROFESSIONAL BEAUTY | 79


BEAUTY

MAKEUP TRENDS YOU’LL

MASTER AT BEAUTY

MELBOURNE 2020

Want to know the hottest looks for the season ahead? Chantelle Baker and

Monica Gingold chat about their signature style, inspiration and what to expect in 2020.

KEEPING UP TO date with the latest beauty trends and

techniques is one of the surest ways for makeup artists to attract

and retain clients. As new fashion and makeup trends become

popularised on blogs, social media, and in magazines, clients

seek makeup artists that can keep up with the evolving nature

of industry trends. Ensuring that you are equipped with the

skills to create relevant and fashion-forward looks will give you a

competitive edge as an artist.

With Beauty Melbourne, Victoria’s ultimate

professional beauty event on the horizon from 28-29

March there is a new curated education program underway

that will bring together some of Australia’s biggest beauty

idols to pass on their tips including makeup artists

Chantelle Baker and Monica Gingold, who are both

making serious waves in the beauty industry locally with

their A-list celebrity clientele.

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Australia’s home to global and

independent makeup beauty brands.

Achieving a natural glow

Of all the makeup trends we were blessed with in 2019, natural, dewy skin is an

industry favourite that is here to stay.

“I really love dewy, glowing, luminous skin. It looks amazing in both photo shoots

and real life. I love skin that looks like skin, rather than overly covered and caked on,”

Monica says.

Looking natural is key when creating the perfect luminous glow, but this can be

harder to master than you may think. Monica and Chantelle’s hack? Layering.

“Creating dewy skin isn’t about using one highlighter, it’s often about the

combination and layering of products you use that create the most amazing effects,”

Monica says.

Chantelle echoes this advice, adding that the most important layer is the one that

preps the skin.

“I always make sure the skin is really well cleansed and hydrated and I am

obsessed with serums and oils,” she says. “I really love mixing products and layering

for that perfect base; I use a lot of cream and liquid illuminators and love mixing

them into foundation.”

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BEAUTY

Top makeup tips to master

Both Monica and Chantelle agree that the basics

of makeup can be the most important to master.

“Blend, blend, and blend again!” stresses

Chantelle. “Making sure all of your shading is

well blended and seamless is so important. There’s

nothing worse than a stripe on the side of the face

from heavy contour.

Foundation and colour matching is also key.

I love blending two shades of foundation. We

usually have a slightly darker forehead and lighter

through the centre of the face. This technique

highlights and contours skin in a natural way,”

Chantelle explains.

As well as creating beautiful makeup

looks, successful makeup artists focus on the

client experience.

“Listening to your clients and doing a really

thorough consultation before starting any

makeup is very important. Being easy to work

with, confident and accommodating is also key

in maintaining great relationships with clients,”

Monica says.

Lastly, Chantelle notes that a successful makeup

artist never stops learning.

“Ensure you keep up to date with where trends

are going, and never stop learning. Makeup moves

fast and you need to keep current, but don’t forget

to have fun and not take it too seriously,” she says.

What’s hot in 2020?

According to Chantelle, colour will still be a huge

focus in makeup throughout 2020, and we’re glad

to hear it!

“2019 was all about the 90’s – browns and

very monotone. I think we’ll be seeing more of

the 2000’s come through in 2020, so lots of silver,

metallics, blues, and greens,” she says.

However, makeup is never one size fits all and Monica welcomes style

diversity in the industry.

“Makeup trends are so varied at the moment. While one makeup artist

masters the glam and flawless look, another will be recognised for their

minimalist, clean and raw look. I love that there is makeup for all people and

it’s not a one size fits all dogma,” she says.

What you’ll learn at Beauty Melbourne

Monica is leading two highly-anticipated sessions at Beauty Melbourne,

‘Makeup Tips & Tricks for Perfecting Every Look: An Advanced Look &

Learn with Monica Gingold’ and ‘From Good to Great: Makeup Sesh with

Monica Gingold for Beginners, Enthusiasts and Artists’.

“In my sessions you will learn about achieving flawless makeup results,

but also about how to be a successful artist and business person. I believe in

talking to your clients and learning to interpret what they say. It’s all about

clients getting up from your chair at the end, happier than they anticipated

they would be, from a beauty perspective but also from a personal one,”

Monica says.

Chantelle’s ‘Build Your Makeup Repertoire with Industry Icon Chantelle

Baker’ session is a must-attend for makeup artists of all experience levels.

“I’ll take you through all of the tips and tricks I’ve learnt over the years,

from working with both my clients and mentors. And trust me, there are some

skin-saving tips!” she says. n

Beauty Melbourne takes place 28-29 March 2020 at the Melbourne Convention and

Exhibition Centre (MCEC). www.beautymelbourne.com.au

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the

EDUCATORS

2020

INTRODUCING THE INDUSTRY’S LEADING EDUCATORS

VALUING BEST PRACTICE & RAISING SALON STANDARDS

PROFESSIONAL BEAUTY | 83


the

EDUC ATORS

THE FEELING YOU

GET WHEN YOU

TEACH SOMEBODY

A SKILL THAT HELPS

THEM FURTHER THEIR

CAREER AND BUSINESS

TO A POSITIVE NEW

DIRECTION IS SO

REWARDING ON

MANY LEVELS.

– Otto Mitter

EDUCATION IS ALL ABOUT MENTORING TALENT AND

CONSTANTLY COMING UP WITH NEW CONCEPTS TO STAY

AHEAD OF THE BEAUTY GAME. OTTO MITTER REVEALS

HIS STRATEGY AS AN EDUCATOR.

What does it mean to you to be an educator?

“The feeling you get when you teach somebody a skill that helps

them further their career and business to a positive new direction

is so rewarding on many levels. The responsibility you have is

a great privilege as these learners and students are trusting you

that they’re getting the skills they need to deliver the required

qualification at the highest level and that their reputations will

be held in the highest regard in their chosen profession. To be a

great educator you need to be passionate about helping people, you

need to be a great communicator to all different types of learners

and personalities and you need to have a lot of patience. If I think

about some of my teachers over the years, the best ones were the

ones that had a caring nature and a real passion to ensure I was

retaining the knowledge and that I knew how to use it in various

contexts and scenarios to reach my goals.

It means so many things being an educator, but essentially it is

guiding people in a way that ensures they reach their destination

with all the tools they’ll need for success.”

Outline the highlights of your education

program for the year 2020?

“At Elleebana we specialise in Lash & Brow education and

our network extends now to 60 countries around the globe.

My schedule for 2020 is a lot of international touring through

various countries in Europe, starting in Amsterdam for the

Lash World Cup in February. I’ll conduct masterclasses and

then onto Spain, then South Africa training salons but also our

trainers with our educator symposium sessions. Our symposiums

are tailored for the educator, focusing on refining our delivery

and giving our educators all the tools and inspiration they need

to ensure they deliver amazing classes and have outstanding

graduates. Our tour will come back to Australia for a month

and then we’ll head to Greece for a very special (can’t say at this

point) event and symposium. All year we have weekly classes

around Australia with our amazing distributors and in October

we have our annual USA symposium. So the year is well and

truly filling up fast! We are so lucky to get the opportunities we

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do but we have worked

very hard to build this

over the years.”

What is the

biggest challenge

when it comes to

education?

“I don’t think there’s ever

one biggest challenge as

this varies depending on

the situation, for example it might be a student that is not really wanting to be

there in your class or it might relate to educators having different opinions on

what the correct criteria is for learners, the list could go on here. I guess the

biggest challenge for me would be always improving on myself as an educator,

what systems can I look at to improve myself and therefore give my students

and learners a better outcome.”

How do you as an educator

keep ahead of the game and

keep up with the latest trends?

“The world of beauty is moving so fast

these days and to be ahead of the game

is always a challenge. You really have

to be looking in many different places,

keeping an eye on the latest trends and

fashion trends on the Internet but also

going to exhibitions and seeing the latest

products being produced or educational

techniques.I’ve been loving my pod

casts lately and just flicking through

whatever is coming out and listening to

it to get inspiration can really help me

come up with my own ideas. Networking

with other like minded people and key industry players is really beneficial as

you need to have a wide reach of contacts so you’ve got a good base to get

knowledge from and then you can adapt this into your program.”

How important is it for members of the beauty industry to

stay updated and further their education?

“If I take the eyelash industry as an example, 10 years ago the techniques that

we were using then and the products we were using then were nowhere near as

advanced as what we have these days, the adhesives have different ingredients

now, there are more chemical modifiers that you can use to get better results,

advanced application methods that save you time and money and the list goes

on. If I had not taken any training since then, I would be well behind in my

knowledge and at a huge disadvantage, so really it’s a no brainer and I think

most people are aware of how fast paced the world is moving now, there’s

literally something new happening somewhere every single day.”

FAST FACTS

TRAINING AND EXPERIENCE

I’ve been extremely fortunate in my career

to be able to travel the world and see what is

happening with different cultures and markets

in other countries. Time and time again you will

see other countries doing things that we haven’t

seen yet and vice versa, sometimes Australia is

quite ahead of the game in the beauty industry

when it comes to education and standards, so

travelling has been a huge advantage for me in

many ways to get inspired.

TRAINING THE TRAINERS

This takes a lot of planning and research, I

compile the information from our research that

is going to be viable and of most value to our

trainers because nobody wants to waste their

time coming to a session and pretty much just

go through the motions, they really want to

learn things that are going to be of great benefit

to them and that they can go out and utilise

straight away. We do a lot of product training

so the production of innovative new products

is always important however we also work on

a lot of professional development, assessment

and training strategies and sales and marketing

strategies and how you can implement these

strategic innovations into your education

sessions but importantly their students

businesses. We do our symposiums annually

around the globe for our trainers but we also

do a lot of online conferencing so that we can

always be in touch and review how our training

methods are being implemented and also the

feedback that we’re getting from our students

and learners along way.

NURTURING TALENT

Over the last few years I have been a judge at

many eyelash extensions competitions around

the world so I’m very lucky to see a lot of upand-coming

talent in the eyelash industry, this

gives me a great advantage to assess all the new

up-and-coming therapists that have real talent.

You know talented lash artists when you see

their work and dedication.

THE EDUCATORS

Otto Mitter

Founder

Ex-Imports Niche Pty Ltd.

www.eximport.com.au

PROFESSIONAL BEAUTY | 85


the

EDUC ATORS

WORKING IN CLINICAL

PRACTICE AS BOTH

A DERMAL CLINICIAN

AND NUTRITIONIST, I

AM ABLE TO PUT WHAT

I HAVE LEARNT IN ALL

MY YEARS OF STUDY

INTO PRACTICE, OBTAIN

RESULTS AND THEN

SHARE THEM WITH SKIN

SPECIALISTS FROM ALL

OVER THE GLOBE!

– Chiza Westcarr

FOUNDER OF THE NUTRITIONAL SKINCARE ACADEMY

CHIZA WESTCARR TALKS ABOUT EMPOWERING

SKIN SPECIALISTS.

What does it mean to you to be an educator?

Great question! It is an absolute honour to be in a position to be

able to empower and really change lives.

I have been imparting knowledge to skin specialists in both

the beauty and medical aesthetics arenas since the year 2000.

I created the Nutritional Skincare Academy in 2017 to fill a

recognised need within the Industry. Skin Therapists completing

their education, are not typically taught about the link between

nutrition and optimal skin health. My goal is to remedy this

through the education that the Nutritional Skincare Academy

offers. I am on a mission to provide easily accessible education

that empowers Skin Therapists across the globe to adopt a more

holistic approach when it comes to addressing skin concerns.

By taking an inside-out approach, and considering the impact

of both diet and lifestyle on skin health, alongside product and

treatment recommendations, the chances of successfully resolving

client concerns increase exponentially. The Skin Therapists’

confidence is not only boosted, but long lasting relationships are

formed. My courses highlight the importance of building rapport

and trust between client and Skin Therapist. Achieving results

fosters long term client loyalty, which translates to long term

profitability for the Clinic.

Outline the highlights of your education

program for the year 2020?

My program for 2020 is going to be better than ever! I will

be offering new classes and also taking my nutrition-focused

education States-side. In July I will be presenting at The Skin

Games in Palm Springs.

I have listened to the numerous requests, and will now be

offering pre-recorded online classes, along with my ‘lives’,

allowing those who are interested, to be able to watch them

on demand.

Upcoming classes:

• Link Between Nutrition and Optimal Skin Health (available

live and pre-recorded)

• Hormones and the Skin (available live and pre-recorded)

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As a support to Skin Therapists

and clinics, I now also offer

customised skin conditionspecific

meal plans that eliminate

inflammatory foods from the

client’s diet, and provide them

with healthy, nourishing options.

The clinic’s details appear on each

plan, along with a message from

myself, explaining to the client

that the plan has been created by a

skin-focused Nutritionist especially

for them. This I strongly believe,

will perfectly compliment product

recommendations and treatment

plans created for each client.

FAST FACTS

TRAINING ACCREDITATION

I have a Cert IV in Training and Assessment

Industry related qualifications: CIDESCO, ITEC

(Hons), CIBTAC beauty therapy qualifications,

a Bachelor of Business Studies, a Bachelor of

Health Sciences (Clinical Dermal Therapies),

Masters Degree in Human Nutrition and an

Advanced Diploma in Nutritional Medicine.

YEARS IN INDUSTRY:

1996 - PRESENT

EDUCATIONAL AREA OF SPECIALTY:

Skin Science and Nutrition

THE EDUCATORS

WHAT I LOVE MOST ABOUT WHAT I DO:

I love that I get to do it all!

Working in clinical practice as both a Dermal

Clinician and Nutritionist, I am able to put what I

have learnt in all my years of study into practice,

obtain results and then share them with skin

specialists from all over the globe!

There are additional classes in the pipeline and the Nutritional Skincare

Academy’s social media pages will also host regular ‘lives’ this year.

Course dates will be up on the website in January.

What is the biggest challenge when it comes to education?

One challenge I would say is accessing credible and relevant industry-related

education. There are more courses available now than ever before, and these

are not always presented by a qualified trainer, with a lot of mis-information

being dished up as factual. It is important to do your due diligence.

Also, not every Skin Therapist has the desire nor ability to undertake a

university degree to further their education, and while they would love to

keep learning, dedicating that kind of time to study is a not an option. Short

courses, delivered both face to face, and online, offering bite sized chunks

of information that can be readily transferred to the clinic environment,

are gaining wide appeal for this reason. Online

education has been the biggest game changer in

our industry as it allows for greater accessibility,

and a more flexible learning style. I have people

signing up for my courses as far afield as Qatar,

the USA and the United Kingdom!

How important is it for members of

the beauty industry to stay updated

and further their education?

I think it is key to remaining relevant and

building a loyal customer base. Clients are hungry

for what’s new, exciting and going to make a

difference to their experience. They are also a lot

more educated and savvy, thanks to Dr Google,

and expect their skin specialist to know more than

they do and be able to answer all their questions.

I think furthering one’s education establishes the

skin specialist as the expert, and with more courses

available than ever before in a variety of formats.

Chiza Westcarr

Founder

The Nutritional Skincare Academy

www.nutritionalskincareacademy.com

PROFESSIONAL BEAUTY | 87


the

EDUC ATORS

I LOVE BEING ABLE TO

EMPOWER WOMEN TO

CHANGE THEIR LIVES

AND PROVIDE A

FULFILLING CAREER PATH.

THERE IS NOTHING MORE

SATISFYING THAN GIVING

BACK TO THE

COMMUNITY THAT HAS

ALLOWED ME TO BUILD A

BETTER LIFE FOR MY FAMILY.

– Zara Naderi

THERE IS HUGE GROWTH IN THE EDUCATOR MARKET

SAYS ZARA NADERI. SHE DISCUSSES THE GOALS AND

CHALLENGES FOR THE YEAR AHEAD.

What does it mean to you to be an educator?

“For me - transitioning into being a full time trainer came

quite naturally. I have been an expert in permanent makeup

for over 25 years and during that time this area of the market

has seen huge growth in demand and and now in availability.

When I first came to Australia in 1988 I was a single mum

with no family to support me. I had brought my baby here

with me all the way from Iran in the hopes of finding stability

and safety in what was a very volatile time in my home

country. Through my work with permanent makeup I was

able to build a profitable career as well as comfortable life for

myself and my child.

Just like body tattoos, permanent makeup is an art form

that requires great patience, passion, and practice. It is a

skill that is developed over years of practice and having the

right guidance and mentorship is vital in developing as an

artist. I feel it is so important to support the next generation

of women and to empower them the same way that I was

back in 1988. For me being an educator is giving back to the

community that empowered me to change my life.”

How do you as an educator keep ahead of the

game and up with the latest trends?

”Personally I tend to travel a lot to find out what’s going on

in the beauty market worldwide. Australia is so far away from

other countries that it often takes a long time for beauty trends

to reach us. Industry leading trainers don’t really travel all the

way to Australia. So I like to travel to different conferences and

workshops each year to stay up to date. This way I am able to offer

my students the latest techniques and trends all in one place.

During just the last five years, I have trained with some of

the worlds leading artists including David Brow, Philipp Brow,

Sviatoslav Otchenash and many others.

I think it’s important for educators to support each other on a

global scale. Many artists out there can become very protective of

their techniques and try to trademark them but the reality is that

the market is now large enough for everyone to share new styles

and trends, and I love to be able to offer my students access to all

the techniques I know.

I also work closely with different high end beauty technology

companies around the world including Germany. This allows

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me to gain access to new devices

and treatments before they hit the

Australian market.”

How do you identify and

nurture special talent?

“As a trainer it is so important to be

able to read a student’s confidence and

skill level. Not everyone starts from

the same place but that doesn’t mean

that some students are good or bad or

better or worse. Being successful as a

PMU artist is dependant on a students

perseverance and passion. Cosmetic

tattooing is an art form and it takes

many years of practice and dedication

to perfect your own style.

Sadly there are many online

courses these days that are designed

to be ‘one size fits all’, but these

courses don’t allow for each students

individual learning needs to be

met and don’t allow for the time

it takes to develop technical skills

and knowledge. Online learning

can be a fantastic support tool but

will never be able to replace the

type of individual development that

is achieved through face to face

learning and mentorship. When

I have a student that completes

multiple courses and takes every opportunity to be involved behind the scenes

at our college they are usually the ones who go on to shine in the industry.”

What is the biggest challenge when it comes to education?

“The biggest challenge when it comes to permanent makeup education is the

lack of transparency around qualification requirements. There are not a lot of

regulations surrounding the area of cosmetic tattooing training. Did you know

that private trainers are not required to have any specific qualification at all?

In fact there are no government recognised certifications for Microblading

providers either. Which is scary to think about from a clients perspective.

I see many students who have studied elsewhere and have been taught

incorrect or poor techniques from so called ‘trainers’. This is one of the reasons

that I keep an open door policy with my students. Although my courses are

only 3 or 4 days the student is learning an art form that develops with time

and practice. I encourage my students to stay in touch and return at any time

to refresh their skills.”

FAST FACTS

TRAINING ACCREDITATION

• Certificate of Completion, Advanced

Training Curriculum: West Coast Academy,

USA- 1997

• Diploma of Beauty Therapy (WRB50105):

TIHA (The Institute of Hair and Aesthetics) ,

Australia -2008

• Certificate IV in Training and Assessment:

Northern Beaches Community College,

Australia -2011

• Design & Perform Cosmetic Tattooing

(SIBBSKS504A): The Mask Academy,

Australia -2012

• Master Trainer Certification: Purebeau

Academy, Germany -2012

• Laser and IPL for Hair Reduction, and Skin

Rejuvenation: Fuss Beauty College (Sydney

Beauty & Dermal Institute), Australia -2014

• Certificate of Completion in Microblading

Manual Technique: Princess Brows Training

Academy, Hong Kong -2015

• Calligraphy Microblade Designer : Purebeau

Academy, Germany -2015

• Certificate in Needling: Purebeau Academy,

Germany -2015

• Certificate of completion, Tricopigmentation :

Beauty Medical, Italy -2016

• Design & Perform Cosmetic Tattoing

(SHBBSKS003): Sydney Beauty Dermal

Institute, Australia -2016

• Certificate of Completion : Masterclass with

Academy S, Washington 2018

YEARS IN THE INDUSTRY

I have been active in the beauty industry in

Australia since I first moved here from Iran in

1988. Thats over 30 years of experience! Prior to

my arrival in Australia I also owned and operated

several beauty salons in my birth country, Iran.

EDUCATIONAL AREAS OF SPECIALTY

Microblading, Cosmetic Tattooing, BB Glow

mesotherapy, Scalp micro pigmentation, areola

regimentation, Skin needling, & plasma skin

tightening (fibrolift).

THE EDUCATORS

Zara Naderi

Trainer

Sydney College of Hair & Beauty

www.schb.com.au

PROFESSIONAL BEAUTY | 89


the

EDUC ATORS

ONE OF THE BIGGEST

CHALLENGES IS

COMMUNICATING

THE VALUE OF

EDUCATION VS THE

PRICE. EDUCATION

SHOULD BE VIEWED AS

AN INVESTMENT, NOT

JUST TO THE BUSINESS,

BUT TO THE STUDENT

THEMSELVES.

– Anh Ho

WHEN IT COMES TO EDUCATION ANH HO’S GOAL IS TO

POSITIVELY IMPACT STUDENTS AND TEACH THEM THE

SKILLS TO CREATE A REWARDING CAREER.

What does it mean to you to be an educator?

“Being an educator comes with great responsibility. My goal

is to improve the industry one student at a time by harnessing

their passion and teaching them the skills to grow. It is my job to

positively impact my students to improve their knowledge, skills

and confidence while encouraging their passion. Every student

is different and to tailor a class and see that lightbulb go off is

absolutely one of my greatest joys.”

What is the biggest challenge when it comes

to education?

“One of the biggest challenges is communicating the value

of education vs the price. Education should be viewed as

an investment, not just to the business, but to the student

themselves. Once you’ve been trained you can apply these skills

anywhere! No one can take it back; you can build from it…

it’s priceless. At Le Beauty we put great value on the education

we offer, and as such we are one of the very few places which

offer 1-on-1 training. We do this because we want to put all

our focus and attention on each student, to make sure they

leave feeling confident and ready to take on the services in their

own environment. Students can get lost in a class and it doesn’t

address the fact that people learn differently and doesn’t allow

the educator to tailor the class as well.

Upskilling can also be overlooked. Like a car needing regular

servicing or upgrading a computer to run better, we too need to

upskill. The beauty industry is forever evolving therefore staying

relevant in this industry means continuously looking to upskill,

whether it’s in a different service, or upskilling in a service you

already know to increase your efficiency.”

How do you identify and nurture special talent?

“Special talent, I believe is identified by the following qualities -

Attitude; to the challenges that everyone faces when doing

something new or difficult

Determination; to apply new knowledge with gusto and

maintaining that momentum

Resourcefulness; with creativity, or ingenuity is always refreshing

I believe there is special talent in everyone. It may be that no

one has identified it in the past and this is what they need to

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harness their capabilities.

I give my all to every

single student, share all

my knowledge and give

them all they need to be

their best. I want them to

be inspired, and to thrive

and grow to eventually

surpass me – that is the

ultimate goal.

They aren’t out on their own after training, we as a company nurture

them for as long as they need. There’s no limit or time-frame for those who

have completed training with us, we are there to answer their questions and

troubleshoot any issues with them post training as well. They have access to

me and the experts at Le Beauty. I love

mentoring my students post-training and

watch them grow well past their training.”

Apart from the ‘skills and facts’

in your training courses what

else (values goals ambitions)

do you try to instill develop

encourage in therapists why?

“I teach my students to be great

communicators and trainers too! I’m

educating them on how to educate. I

instil in them not just the knowledge and

skills needed to provide the service they’re

being trained in, but also ways to think

like the client when educating the clients

about the service.”

Traditionally the ways of delivering education were via

conferences, face to face classes can you tell us how the

industry has evolved to deliver online education?

“In the digital world of technology, it’s great that we are able to share

information instantaneously and have a further reach.

By offering online education we now have more people trained to use the

products correctly compared to traditional delivery of training, as its not only

limited to factors such as; location, time, convenience, available dates and

availability in general.

The main setback is the inability to oversee the hands-on application of

the skill component. We want to uphold the high standard of the industry,

however with online training, we as educators don’t have the ability

to adjust the application techniques immediately. Students may see an

application and hear the facts, but the practical side where mistakes can be

rectified immediately by a trainer is taken away. Furthermore, we may see

before and after shots of the work, but the process and technique can’t be

assessed properly.”

FAST FACTS

TRAINING ACCREDITATION

Le Beauty Education Manager

Diploma of Beauty Therapy

Cert IV in Training & Assessment

Harmony Australia Education Director

Gelish Polygel Master Educator

Gelish Gel Polish Master Educator

Harmony Prohesion Master Educator

Gelish Dip Master Educator

Elleebana Brand Certified Trainer

Caronlab Expert Wax Trainer

Bondi Sands Specialist Trainer

YEARS IN THE INDUSTRY

I have lived and breathed this industry for the

past 9 years! I’m a full-time Education Manager

for Le Beauty while being Harmony Australia’s

Education Director. I’m a hands-on trainer for Le

Beauty, master and certified trainer for a number

of brands including Gelish, Elleebana, Caronlab

and Bondi Sands. Despite my title of Education

Manager, I got to where I am through Rep work

where I learnt the most about how I can best

add value. I then bought this knowledge into the

training program we offer at Le Beauty.

EDUCATIONAL AREAS OF SPECIALTY

I take pride in my range of specialties, those who

know me know that I love a challenge, and my

array of specialty categories reflect this. Being

able to excel in a broad range of beauty services

and share my training technique across these

is amazing. I get to spend time with beautiful

people from many areas of the beauty industry

which is so rewarding in itself.

Training Nails is my favourite (yes I have

favourites!) because its constantly a challenge

for me.

WHAT I LOVE MOST ABOUT MY ROLE

Being able to add value. I only promote what

I know is beneficial. I love listening to specific

needs before tailoring a specific class to add

value specifically for them, their business, their

staff, the student. I love being able to say that

I’m making a positive impact on the industry.

THE EDUCATORS

Anh Ho

Education Manager

Le Beauty

www.lebeauty.com.au

PROFESSIONAL BEAUTY | 91


the

EDUC ATORS

THE BEST THING ABOUT MY ROLE

AS AN EDUCATOR IS WATCHING

STUDENTS DEMONSTRATE NEW

SKILLS. IT IS SO REWARDING TO

TRAIN A STUDENT AND SEE THEM

WALK OUT THE DOOR WITH MORE

KNOWLEDGE AND CONFIDENCE.

I AM ALWAYS SO GRATEFUL TO

HEAR FEEDBACK FROM THEM A FEW

WEEKS LATER TELLING ME HOW

MUCH THEY LOVE PERFORMING

THE TREATMENTS AND HOW MUCH

THEY’VE LEARNT FROM ATTENDING

ONE OF MY CLASSES.

– Hayley Sultana

AFTER 16 YEARS IN THE INDUSTRY HAYLEY SULTANA

SAYS THE KEY TO STAYING AHEAD OF THE GAME IS TO

KEEP ON LEARNING FROM INNOVATORS.

Outline the highlights of your education

program for the year 2020?

“2019 was huge for RefectoCil Australia. We rolled out a multitiered

training programme designed to benefit both distributors

and their customers Australia wide and across New Zealand.

We are planning to expand our education initiatives with the

introduction of Lash Lift & Curl master classes as well as Lash

and Brow Creative Mixing master classes. These programmes

will be available to salons, students and all other industry

professionals. Our support programmes and distributor training

workshops will also run in parallel.

We have already locked in tours to Western Australia and

Tasmania as well as return visits to NSW, Queensland, Victoria

and New Zealand. We will be participating in the Melbourne

Beauty Expo at the end of March 2020. After the success of

last year’s event we will be returning to the Sydney International

Beauty Expo in August 2020. Our main focus during the

show will be to provide technical and creative insights which

will facilitate salons to offer tailor made brow and lash styling

services. We really enjoy interacting with industry professionals

face to face, talk tips and tricks, exchange expertise and to share

our knowledge on RefectoCil products and treatments.”

How important is it for members of the

beauty industry to stay updated and further

their education?

“Knowledge is power, even after 16 years in the industry I

personally am always keen to learn and share the latest trends

and treatments from industry innovators, colleagues and other

educators. One of the greatest things about the beauty industry

is that it is constantly evolving with new and exciting products

and treatments being introduced. It is vital to not only keep up

to date with the current trends but also to upskill so that we can

deliver the most innovative and best treatments to our clients. I

truly believe that training and education fuels confidence and

passion within the beauty industry and is essential, regardless of

whether you are a student at the beginning of your career journey,

salon owner, manager, therapist or educator.”

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How do you ‘train the

trainers’ and ensure they

are up to date with the

latest global advances

and findings?

As RefectoCil Australia’s National

Educator I have had the pleasure of

developing the Australian training

manual and have delivered both

practical and theoretical training to

RefectoCil distributors, trainers, salon

staff, managers and Tafe students across Australia and New Zealand. This

includes RefectoCil product knowledge, RefectoCil Lash Lift and the Lash

and Brow creative mixing master classes, Skype training sessions, face to face

education and ongoing technical support.

2020 will see the relaunch of the

Global Academy book which will take

place in RefectoCil HQ in Austria

during the international trainers’

workshop in June. During this event

educators share ideas and undergo

further training with RefectoCil’s head

global trainer. The Brand also conducts

quarterly global webinars which

provide educators, sales staff and

international partners the opportunity

to discuss different trends and training

opportunities on a global scale. In our

experience, everyone benefits from this

international event.”

Apart from ‘skills and facts’ in your training courses, what

else (values, goals, ambitions) do you try to instil/develop/

encourage in therapists? Why?

“Whilst technical expertise and practical skills development are core

component in our training and education programs at RefectoCil Australia, we

believe therapists also need to be mindful of the unique extra touches to their

services that make their clients feel pampered.

This is something that we encourage and promote in all our training classes.

During our master classes we are always demonstrating ways to make clients

feel special and have our RefectoCil treatments stand out above the rest. We

educate therapists on advanced consultations which includes appropriate

aftercare for optimal lash and brow health.

Therapists that offer personalised treatments with a point of difference

create a memorable salon experience. An example of this is to use products

such as RefectoCil Skin Protection Cream & Eye Mask with Aloe Vera and

Vitamin E during a lash lift treatment to elevate the service.

These small touches along with up skilling really do take your salon

treatments to the next level which in turn helps build a loyal customer base.”

FAST FACTS

TRAINING ACCREDITATION.

RefectoCil Trainer Hayley Sultana obtained

a Diploma in Beauty Therapy in 2005 as well

as a Certificate IV in Nail Technology and

Certificate IV in Makeup & Creative Artistry .

In 2015 her love for the beauty industry as well

as her passion for training and passing on her

knowledge and skills to others led her to obtain a

Certificate IV in Training and Education.

YEARS IN THE INDUSTRY

Hayley has been in the Beauty industry for 16

years. Her career has allowed her to perfect

her skills working in a boutique salon offering

a wide range of beauty services and a busy

Medi-Spa in the heart of the Sydney CBD. She

has taught Certificate IV in Beauty Therapy and

managed and trained upto 70 staff across NSW

& QLD as an area development manager and

trainer. Hayley is now the national Educator for

RefectoCil Australia and has developed training

manuals and delivered training across Australian

and New Zealand.

EDUCATIONAL AREAS OF SPECIALTY.

Hayleys area of speciality is the Lash and Brow

sector of the industry. Brow shaping, lash

styling and creative colour mixing to create

a customized treatment plan for clients is

something that she has always had a passion for

and excelled at.

Traditionally the ways of delivering

education were via conferences, face

to face classes can you tell us how

the industry has evolved to deliver

online education?

“Online education allows the therapist to choose

the most appropriate learning environment at

the most convenient time. This may be in a

salon alongside other therapists where ideas

can be bounced around or out of hours in the

comfort of home surroundings. Additionally, the

evolution of online forums allows immediate

access to information exchanges which allow

greater inclusion.”

THE EDUCATORS

Hayley Sultana

RefectoCil Trainer

RefectoCil Australia

www.refectocil-australia.com.au

PROFESSIONAL BEAUTY | 93


the

EDUC ATORS

IF YOU ARE

INVESTED IN

YOUR STAFF, YOU

CAN GUARANTEE

THAT THEY WILL

INVEST IN YOUR

BUSINESS.

– Kerry-Anne Raiola

WITH AN EVER CHANGING INDUSTRY KERRY-ANNE

RAIOLA REVEALS HOW TO KEEP UP WITH EDUCATION.

How important is it for members of the

beauty industry to stay updated and further

their education?

“Any industry - whether it be beauty, fashion or otherwise, is everevolving

– so it is absolutely imperative to keep up to date and

current. Trends, technology and laws constantly change, so what

you learned originally in your craft may be obsolete in accordance

to what is practised today.

Often it is up to the individual to remain on top of their

A-game. They could be working in an environment where further

education or courses is not offered. In order for them to be

keeping up with what’s new in their industry, it is often up to them

to undertake courses on their own.

This is especially important for industry leaders. They are the

‘go-to’ people for anyone coming up through the ranks. They need

to know their business/industry and have a good understanding of

new changes, trends and systems. They are the ‘influencers’ and if

they are not setting a good example by continuing to learn in their

field – then they are doing a disservice to their peers.

To have a long and successful career in any industry it is well

advised to undertake courses to keep you current and on top of

what is new in your industry.”

What does it mean to you to be an educator?

“To be an Educator on any level is the highest privilege. Passing

on your knowledge and skillset to others gives enormous

satisfaction when you are truly passionate about what you do.

People who are open to learning offer us the opportunity to

pass on what it is that drives us in our careers. We hope to pass

on not only knowledge and skills, but love for what they do.

We want them to discover what it is that led them to choose

their field, and become passionate about it. To love the good

and the bad of the industry and help them to understand how

important it is what they do for people.

To be an Educator is to not only pass on knowledge, but it is

to give so much of yourself and hope that you have a positive,

motivating and exciting effect on them for the long term.”

Apart from the ‘skills and facts’ in your training

courses, what else (vallues, goals, ambitions)

do you try to instill/develop/encourage in

therapists? Why?

“We initially train our staff to understand our salons’ target

market – what we specialise in, our services, our expectations

and our methods.

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Once they have settled in, we

ascertain a few things: who may need

further training, who wants further

training, and who really wants to

make a career out of what they do and

eventually open their own business. My

job is to identify this and to enable them

to undertake the training necessary to

fullfil their requirements. Your staff

come from all different situations and all

have completely different needs. Some

may just want a casual job that works

around them picking up their children.

Some may be true professionals and

aspire to really reach full potential in

their field. Whatever their needs may

be, it is my responsibility to identify them and help them achieve this.

If you are invested in your staff, you can guarantee that they will invest in

your business. More importantly, if your business is service based you want

them to have a good understanding

of how important customer service is

and how they treat their clients has a

lasting effect. Building their client base

should be seen as a huge compliment as

a returning client is a testament to the

high quality of their service/treatment.”

What is the biggest challenge

when it comes to education?

“For me, one of the biggest challenges

when it comes to Education is

trying to teach someone who is just

not interested.

Unfortunately, we have a few

individuals that enter into Beauty

Therapy for the simple reason being

that they do not know what they

really want to do in their career. Beauty Therapy can be deemed ‘safe’ and

‘glamorous’ and the fact is – it couldn’t be further from the truth.

In a learning environment, when you are dealing with someone like this,

it is a real challenge. You have to pull out all stops to try and provoke some

interest and motivation. Generally, you can turn them around, but if they’re

truly not interested then it is not going to happen. This is a major challenge

and one that should not distract you from the task at hand.

Likewise, the individual that challenges everything you put forward. They

have an opinion on everything you say and are not open to learning anything

new. It can happen in a class or work environment. I always show respect by

listening to what they have to say initially and then try to direct any future

comments to a more in-depth discussion after class/work hours.”

FAST FACTS

TRAINING AND EXPERIENCE

I joined Pelactiv in 1999 as General Manager

having previously worked in the finance industry.

Today I have the privilege of owning and

running the business as CEO. I also have two

hair/beauty salons in Sydney Northern Beaches.

My trainers have various areas of expertise

and credentials in the beauty field. They are a

diverse group of professionals that share a true

love for the Pelactiv Skincare range. Together

they form a formidable team that travel the

country to allow up and coming Beauty

Therapists to experience this unique Australian

skincare range.

YEARS IN THE INDUSTRY

Kerry-Anne has over 20 years experience in

both the manufacturing and distribution of

skin care products throughout Australia. Both

businesses are located in Sydney.

She also owns two hair & beauty salons in

Sydney – with Pelactiv being the skin care range

of choice. All our therapists are highly trained

in the Pelactiv progressive peeling system which

they all agree delivers outstanding results.

EDUCATIONAL AREAS OF SPECIALTY

Our strength lies in our unique training systems

performed personally by our trainers. They

range from College Training, where they can

train classes from 10-30 Students at any time,

delivering Pelactiv product knowledge followed

by a hands-on facial treatment experience. This

interactive theory and practical based training

session has proven enormously successful.

Our trainers also offer personalised in-salon

training for clients, or for those who prefer – they

can come to our Head Office for Advanced

Treatment Training.

WHAT I LOVE BEST ABOUT MY ROLE:

I love being part of this diverse, exciting and

ever-changing industry. I love the flexibility it

allows for me to be able to do what I do.

THE EDUCATORS

Kerry-Anne Raiola

Managing Director

Pelactiv

www.pelactiv.com

PROFESSIONAL BEAUTY | 95


the

EDUC ATORS

I HAVE LEARNED THAT

AS A FEMALE CEO I DO

NOT HAVE TO BE PUSHY

AND COMPETITIVE TO

SUCCEED.

IF I DO THE RIGHT THING

BY PEOPLE, BE HUMBLE,

NOT COMPARE MYSELF

TO OTHERS AND BE

PASSIONATE, THE BUSINESS

TAKES CARE OF ITSELF.

– Lydia Jordane

WHEN IT COMES TO WAXING LYDIA JORDANE REVEALS

THAT IT IS IMPORTANT TO CONTINUE TO LEARN AND

SEEK OUT THE LATEST INFORMATION AVAILABLE.

What does it mean to you to be an educator?

“As an educator means I need to take responsibility to deliver

appropriate and worthwhile training that the individual and

the industry will benefit by. It is important to be up to date

in our field and be realistic in knowing what is essential and

to understand what individual needs are, so we can tailor and

provide the best for each attendee. We need to be flexible,

and not just educate for the sake of educating, but make sure

attendees gain knowledge and practical experience they can use

to provide better services and information to clients.

It is important to evaluate why certain industry professionals

have come to the education we provide, or why their managers

sent them to us, or if they have come of their own accord for

their own self development. We provide thorough theory/

product knowledge and also practical hands on training so

the trainee will gain sufficient and adequate information and

practical experience to upscale their professional skills and make

a difference. We must be able to modify how we teach each

person, determining what will make a difference for them, so

they can become more confident and professional.”

There are a lot of challenges in the industry

what do you consider to be one of the biggest

challenges for your business when it comes

to education?

“We have some incredible beauty colleges and training facilities

in Australia who are very dedicated in providing the best

training in all the beauty aspects. However, it seems many

therapists in their early careers to not demonstrate confidence

in their practical skills, as they often don’t get enough practical

experience during their beauty therapy training. They can

come out of college feeling confident having completed their

qualification, but find out they are not skilled enough to offer

a professional and well-informed service. They are still great

employees with a lot of great knowledge up their sleeves, but

the salons who employ them often need to retrain and guide

them on the job, before they can run with how things are in

the real world. This is always a challenge for salon owners,

as it takes a lot of time to train up new staff. Then they

might leave and have to do it all over again with the next ones

they employ.”

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How important is

it for members of

the beauty industry

to stay updated

and further

their education?

“It is very important

to stay up to date with

new techniques, new

treatments, new products,

new systems, new

machinery and new ways of doing the same old thing, because it must never

feel like the same old thing. As a beauty therapist, it is important we continue

to learn and seek the latest information about everything that is available to

us. We may not want to implement some of the things we learn or find out,

but we need to know about them and be able to give advice to clients about

the pros and cons of anything to do with

treatments and products. This applies

to the beauty educators, particularly if

they are not exposed to general salon

work, as things can become dated. We

greatly support this and achieve through

our college training visits, where we

not only train the students, we also

involve the teachers so they can benefit

from our training and stay current in

their professional development. When

the teachers keep up to date, they will

be better able to assist their students

with their learning, ideas, questions

and interpretations.”

Have you had any experiences (work, travel, health,

relationships) outside of the beauty industry that you

believe makes your training different?

“I have been exposed to many cultures and languages from a very young age

and have a handle on about 10 languages as a result. When overseas, I’m

fortunate to be able to deliver training in some languages and at times they

come in handy in Australia too in classes and general discussions. Being able

to speak to some people in their own language brakes down barriers and they

feel more comfortable to learn and ask questions. I love the ability to practice

training in a different language and if I get stumped for a word, English of

course comes to the rescue and there is body and sign language that doesn’t

go astray as well. It doesn’t matter if a trainer cannot train in any another

language but English. It is important to be accommodating and to change

how we explain to someone who may not have the best English, so they feel

supported and are gaining the knowledge they have come for. In the end,

as an educator, it is our responsibility to ensure everyone understands the

knowledge we convey so they will learn from us and benefit.”

FAST FACTS

YEARS IN THE INDUSTRY

My father was a cosmetic chemist, so I found

myself immersed in the realm of cosmetics

from very young, as early as the 1950’s. I had

no intention of following in his footsteps, but

regardless when I was 18. In 1964 I created my

first wax for personal use on the family’s kitchen

stove, with no plans in mind. In 1978, I launched

the LYCON brand.

EDUCATION AREAS OF SPECIALITY

Lycon’s main focus is waxing, and the education

we offer predominately related to waxing.

However I believe being a skilful waxer comes

with a therapists inner confidence and courage.

When educating, I find it is most important to

encourage students to let go of any fear they

may have, as fear blocks the ability to learn

and perform.

TRAINING ACCREDITATION

Over the past four decades LYCON has earned

countless awards and accolades recognising

Lycon as the trusted name among professionals,

and Australia’s #1 wax worldwide! This

recognition is greatly accredited to LYCON’s

quality waxing products and the outstanding

educational seminars LYCON provides in

Australia and internationally.

Apart from the ‘skills and facts’ in

your training courses, what else do

you try to instil / develop / encourage

in therapists? Why?

“Apart from training skills, I love to instil

confidence in whoever I am training. Whether I

am in Australia or overseas I find some therapists

can be very nervous and through nervousness

and fear they block their learning ability. It is

necessary to break through the fear, so they can

actually learn and practice correctly. In relation

to waxing, they can be so afraid to hurt the client

and carry a lot of pain in their own heads, which

should not happen if they wax correctly.”

THE EDUCATORS

Lydia Jordane

Founder

Lycon Cosmetics

www.lycon.com.au

PROFESSIONAL BEAUTY | 97


the

EDUC ATORS

THE BIGGEST

CHALLENGE I

ENCOUNTER IS

GETTING SALON

OWNERS TO BELIEVE

IN THEMSELVES

– Matt Williams

WITH MORE THAN 13 YEARS EXPERIENCE IN THE

INDUSTRY MATT WILLIAMS REVEALS HIS HANDS-ON

APPROACH TO EDUCATION.

What does it mean to you to be an educator?

“Being an educator for me is about teaching salon, spa and clinic

owners what they need to know to build a profitable, predictable

business that works harder for them than they do for it. I’ve

been in this industry for 13 years, but I’m not a doctor, therapist

or chemist – my experience and the advice I give to our clients

comes from spending the last two decades in business. Like

a lot of salon owners, I had no formal business education, no

accounting degree or MBA – no university education at all, in

fact. All of my knowledge is the result of being a long-time,

hands-on business owner, and my never-ending quest to find

the best possible solutions to the challenges that I and all smallto-medium

sized business owners face. When I see a salon

owner struggling in their business – working themselves into

the ground only to take home a less than average salary – I feel

compelled to offer them the valuable insights I’ve learned that

have enabled me to transform my own businesses over the last

20 years.”

What are some of the highlights of your

education program for 2020?

“Other than the year-round product knowledge and sales

training that our team of Business Development Managers offer

nationwide, our first big education event for 2020 is our annual

PBS Skin Summit, where we’ll be offering amazing education

from industry experts on everything from ingredient knowledge

and new technology, to marketing and profitability strategies. We

got amazing feedback after the 2019 Skin Summit and received

a lot of requests to make the event to run a little longer, so this

year we’ll being doing two full days of education on Sunday 3rd

and Monday 4th May.”

What’s the biggest challenge when it comes

to education?

“The biggest challenge I encounter is getting the salon owners to

believe in themselves. These talented, hard-working women who

know so much about the products and services they offer and

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FAST FACTS

Salon owners often worry that if they invest in

sending a team member to training, not only do

they sometimes have to pay for the training, but

they need to pay the team member and on that

training day the team member isn’t generating

any income. Subsequently they feel that training

their team is a bad investment in the short term

and then they say, what if I invest in the long

term and they leave anyway?

THE EDUCATORS

Here are some Fast Facts to bust the myth that

holds so many salon owners back!

the way the skin works, often

lack confidence when it comes

to their ability to understand

their financials, lead their

teams and develop marketing

plans and business systems.

It’s the unknown and ‘scary’

aspect of these areas that

hold so many people back,

and that’s what I attempt to

break through – demystifying

these crucial areas of business

and breaking information

down into bite sized chunks

so business owners who are

struggling can finally take

control of their business.”

Have you had any

experiences (work,

travel, health, relationships) outside the beauty industry

that you believe makes your training and education

offering different?

“Absolutely! In the last 20 years I’ve started, bought, built and sold ten

businesses in half a dozen industries and worked with countless clients in

different areas of business, coaching and training them on how to improve

their profitability. There are many universal business concepts that can be

applied across industries, and I’ve also found that there are industry-specific

ideas that turn out to be extremely effective when applied to a completely

different business type. All of my past business experiences inform the way I

educate and help me offer a range of effective business-building strategies to

our salon, spa and clinic partners.”

For every dollar invested into training

and education a business will receive

approximately $6 in increased revenue, return

on their investment.

Training and education your team can result in

81% Improvement in employee productivity

77% Increase in employee engagement

65% Higher employee retention

52% Improvement in operating income

Education has traditionally been

delivered at seminars or in face-toface

classes – can you tell us how

the industry has evolved to deliver

online education?

“Although we still use seminars and face-toface

workshops and classes, video conferencing,

Facebook Live and 24/7 online training have

changed the game completely. We can now

educate people via live video conferences that offer

the same level of interaction you’d expect at faceto-face

training, Facebook Live is an incredibly

useful tool for educating our clients on everything

from new product releases and promotions to

in-depth business training. But my favourite tool

would have to be our PBS Online Training Portal

that’s expanding all the time, offering more and

more educational content that we believe is critical

to the success of our salon partners.”

Matt Williams

Managing Director

Professional Beauty Solutions

www.probeautysolutions.com.au

PROFESSIONAL BEAUTY | 99


the

EDUC ATORS

I WOULD LIKE TO

BELIEVE WE ARE

IN THIS INDUSTRY

BECAUSE WE

LIKE PEOPLE.

- Dora Erdossy

ONE OF THE BIGGEST CHALLENGES IS STAYING UP TO

DATE SAYS DORA ERDOSSY. SHE REVEALS HOW TO KEEP

UP WITH THE CHANGES.

What does it mean to you to be an educator?

“I have been in the industry for more than 25 years and have

spent most of my career as an educator. I guess you could say I

am a student for life as I love ongoing learning and development

but being an educator means I can impart my knowledge and

help in the development and growth of therapists and clinicians.

My goal has always been to help make a difference in the

industry and l believe as an educator I have this opportunity

when I conduct training workshops with a large group of

people to one on one training sessions. Nothing gives me more

pleasure as an educator than when I see ‘light bulbs’ turning on

in therapists and clinicians minds when they have those ‘aha’

moments after having connected the dots.

I certainly don’t profess to know it all which is why I continue

to develop and grow as a dermal clinician and as an educator.

I have always and continue to take my role as an educator

very seriously and I feel honoured that I continue to have the

opportunity to make a difference.”

What is the biggest challenge when it comes

to education?

“The biggest challenge I would say is staying up-to-date and

relevant in an industry that has changed so much in the time

that I have been in it.

With the introduction of high-tech equipment and

ongoing research and development of new ingredient

technology, it is important to not only provide a certain

amount of education in these new technologies so that new

graduates into the industry have an awareness of what is

available but they should also be given a certain amount

of knowledge and understanding of product formulations

and ingredients.

It is then the responsibility of product and equipment

companies to provide in-depth and thorough knowledge and

education to ensure that therapists and clinicians, nurses and

doctors are confident and comfortable in their understanding

of what they are using in their salons and clinics.

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Another challenge would

also be to educate in a way

that the interest of the

student is maintained. We

live in a world where we

are so easily distracted and

hence our concentration

spans are not maintained.

I see it often when I am

teaching so it’s important

to me to not only provide

the required knowledge of what I am teaching at the time but to also provide

it in an enjoyable way…so that I don’t lose anyone along the way.”

How important is it for members of the beauty industry to

stay updated and further their education?

“As mentioned above, the industry is evolving and changing and if you have an

interest that extends beyond traditional

beauty therapy treatments, then it is very

important to further your education.

This may be completing a Dermal

Science Degree or an equivalent course or

perhaps completing a course in nursing

or nutrition.

What is taught in a beauty therapy

course is a very important foundation

that one can grow from if they want

to stay updated and relevant. What is

so incredibly wonderful is the various

options we have now as to which way

we want to take our journey within the

skin industry.

I made the decision at 37 to begin a

Health Sciences Degree at Victoria University. My reasoning was to obtain

and expand my knowledge in an industry that had grown and changed from

when I completed my beauty therapy course so many years earlier. It was

important for me to stay relevant as an educator. It took me 4.5 years to

complete but I am grateful that I did and now I am deciding as to what I will

study next but still within the industry. As I said…I am a student for life.”

Have you had any experiences (work, travel, health,

relationships) outside of the beauty industry that you

believe makes your training different (better)?

“Hmmm…I believe my life in general has helped me become the educator I

am today. I know the question pertains to outside of the beauty industry, but

my career has had me travel all over the world and in fact spent 3 years in Los

Angeles as an educator for Dermalogica, working in their head office.

Working and living in another country was a huge eye opener for me, not

just in relation to the industry but life and people in general. Learning to

FAST FACTS

TRAINING ACCREDITATION

Bachelor of Health Sciences (Dermal Therapies)

Certificate IV in Training & Assessment

Associate Diploma of Health Sciences

(Beauty Therapy)

YEARS IN THE INDUSTRY

26 years

EDUCATIONAL AREAS OF SPECIALTY

Skin knowledge and product ingredients

WHAT DO YOU LOVE MOST ABOUT

YOUR ROLE

There are many reasons as to why l do what

l do but my greatest love for my role is the

opportunity to make a difference in the growth

and development of therapists and clinicians. I

have been in the industry a long time and

believe l have a lot to share so if l can be given

the opportunity to educate, mentor and help a

therapist or clinician be even better than they

already are…l have achieved my goal.

be patient, open minded, flexible but also, as I

was on my own, learning how to stand on my

own two feet! I would encourage any young

therapist to travel and step out of their comfort

zone as it helps you grow not just as a therapist

but as a person. Not only do you learn so much

about people and cultures, you learn so much

about yourself.”

Apart from the ‘skills and facts’ in

your training courses, what else

(values, goals, ambitions) do you

try to instil / develop / encourage in

therapists? Why?

“I am always training on the ‘skills and facts’ but I

always emphasise the importance of remembering

why we joined this incredible industry. I would like

to believe that we are in this industry because we

like people. I always say we only need two things

to do what we do and that is our hands (touch)

and our minds (knowledge) and also our hearts.”

THE EDUCATORS

Dora Erdossy

National Educator

Advanced Cosmeceuticals

www.advancedcosmeceuticals.com.au

PROFESSIONAL BEAUTY | 101


the

EDUC ATORS

WE ARE TRULY

BLESSED AS ALL

OUR PARTNERS

HIGHLY VALUE THEIR

EDUCATION

AND MAKE IT A

PRIORITY IN THEIR

YEARLY PLANNING

FOR THEIR CLINICS

AND THEIR STAFF.

– Simone Vescio

WITH THE LAUNCH OF THE AUSTRALASIAN ACADEMY OF

CORNEOTHERAPY ON THE HORIZON SIMONE VESCIO

REVEALS HER PLANS AS AN EDUCATOR.

What does it mean to you to be an educator?

“Being in the position to shape, inform and impact the lives

of the therapists is actually a privilege, but a privilege I

have most certainly earned and worked for over the last 20

years. The responsibility of my role is enormous and one I don’t

take for granted. I am continually updating my knowledge base

in conferences, seminars, webinars and having time with doctors,

dermatologists and other educators globally to ensure what I bring

to class is current and relevant to support clinics better understand

skin structure, function and also the chemistry they are working

with every day.”

Outline the highlights of your education program

for the year 2020?

“This year brings us a new platform of education which will

be launched in February 2020. I have identified the need for

non-product aligned Advanced Skin Education. With this

insight, the Australasian Academy of Corneotherapy (AAC) will

open in February 2020. These classes will be face to face in every

major state of Australia and New Zealand. I understand that

online education is convenient but nothing beats being in a class

with your peers learning from them & their questions plus being

able to interact with your educators.

The first modules to be launched during 2020 will be:

1. Corneotherapeutic principles.

2. Embryonic development; what’s involved in the embryonic

development, including the embryonic stem cells, neural crest,

central nervous system and how the development before we are

born impacts our skin.

3. Perioral dermatitis; the inflammatory skin disorder and

histamine as a leading cause. We will also look at the leading

causes of perioral dermatitis and common considerations for this

difficult skin condition.

4. Skin microbiome; why it is so important to the health and

function of our skin and what factors can affect our skin’s

microbiome. We will also take a closer look at the microbiota

that is commonly linked to acne.

5. Melanogenesis; from UV & hormonally induced, to post

inflammatory pigmentation. In this session we will look

at the cause and effect on our skin.

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6. Sunscreen; chemical versus

physical (a hot topic). This

workshop will help to

debunk the myths and confusion

around which option is

more appropriate.”

What is the biggest

challenge when it comes

to education?

“We are truly blessed as all our partners highly value their education and make

it a priority in their yearly planning for their clinics and their staff. They also

highly value the time that their Business Development Managers provide

each month.

When we are looking to partner with a new clinic, we always ask them

about how they value education. If this is not a top priority of a potential

clinic we generally know that they

will not be the right fit for the

dermaviduals family.”

How do you as an educator

keep ahead of the game and up

with the latest trends?

“Firstly, I don’t get wrapped up in

all the noise that the industry seems to

generate, allowing me to focus on what

will add value to our partners and their

teams. Fads, trends, quick-fixes and

hype is not what we base our educational

platforms on. Proven science, chemistry,

anatomy and physiology of the skin forms the basis of all we teach. There is

truly no room for the other noise.

Continually attending global conferences and being connected enables me to

have constant dialogue with the world’s leading chemists, doctors, dermatologists

and global educators such that I am at the forefront of knowledge to bring to

my teachings.”

How important is it for members of the beauty industry to

stay updated and further their education?

“It is actually NOT important, rather it is IMPERATIVE that clinics

and their staff stay updated and continue to further their knowledge. I also

ask and encourage that students each undertake their own research to wade

through the craziness, that at times, our industry delivers; the fads, hype and

inaccurate information can be so confusing for students. I encourage my

students to continually & respectfully challenge myself, my trainers and also

other educators that come before them during their careers. This way they can

make informed decisions for their clients’ skins and future proof their business.

Knowledge is power and my aim while I am able, is to continually further my

knowledge base to give to others.”

FAST FACTS

PASSIONATE ABOUT EDUCATION

Simone dove in the industry at the “late”

age of 36, founding 2 successful aesthetic

practices in Sydney & Albury. She undertook

numerous national & global aesthetics postgraduate

courses to up-skill and bring the latest

knowledge to her team, clinics and clients. And

so her love for education was born!

A LIFE-CHANGING LEGACY

Simone’s goal is to create a legacy that changes

lives (and not just skin) via education, as her

mentor, Florence Barrett-Hill did for her. Simone

was recently appointed to The International

Association for Applied Corneotherapy’s

Board of Education. This sees her working

alongside incredible doctors and educators from

all corners of the globe to create and deliver

advanced education.

INTRODUCING THE AAC!

2020 is the official launch of the Australasian

Academy of Corneotherapy, after four years

of development! The AAC will provide non

product aligned extension education classes to

therapists in Australia & New Zealand. These

comprehensive workshops will cover advanced

and complex subjects that skin therapists face

day-to-day in clinic.

IN-DEPTH EDUCATION

The first AAC Skin Extension Education class

will be held in Auckland on the 3rd of February

and will cover:

The principles of Corneotherapy

Embryonic development

Barrier disordered skin

Microbiome, both skin and gut

Melanogenesis

Chemistry of sunscreen

THE EDUCATORS

Simone Vescio

Head of Education

derma aesthetics

www.dermaviduals.com.au

PROFESSIONAL BEAUTY | 103


the

EDUC ATORS

WITH MORE THAN 25 YEARS IN

THE INDUSTRY. 19 YEARS AGO

WAS APPOINTED TRAINER FOR A

FRENCH BRAND CALLED MATIS. I

LOVE TAKING MY STUDENTS ON

A EDUCATIONAL JOURNEY. I

LOVE TAKING MY STUDENTS

& CLIENTS ON A JOURNEY OF

LEARNING - I LOVE WATCHING

THEM IMPLEMENT WHAT

THEY HAVE LEARNT ONCE

THEY HAVE HAD TRAINING.

I ALSO LOVE WATCHING MY

STUDENTS & CLIENTS GROW

AND DEVELOP INTO WELL

EDUCATED THERAPISTS.

– Mariza Nuttall

MARIZA TRAINS A VARIETY OF CLIENTS INCLUDING

NURSES, DERMAL THERAPISTS, DOCTORS AND

BEAUTY THER APISTS.

What does it mean to you to be an educator?

“For me it is about sharing knowledge and experiences I have

gained over the past 25 years in the industry. I have always had a

keen interest in innovation in the aesthetic space as I am a result

driven Aesthetician. This has led me to launch technology-based

training in the industry.

Most of my career has been in training and it hasn’t always been

easy as I have so many different levels of students that I train.”

Outline the highlights of your education

program for the year 2020?

“We have several highlights in Medispa Solutions 2020 training

calendar but a stand out event that our clients always love is our

Medtech symposium.

Medtech Symposium 2020 is two jam packed days of

technology training and live demonstrations. The event fills

up fast every year and clients from all over Australia and New

Zealand fly in to learn the newest procedures from across the

globe. This event is open to all industry professionals. We spend

copious amounts of hours training every year as it is an integral

part of our business.

Medtech Symposium 2020 will be hosted on the 30+31 May.

Early bird tickets are available until the end of February at $299,

it includes morning tea, all notes, tote bag, certificate issued by a

nano scientist, awards dinner and gift valued at $100.

Some of the topics include:

SHR, In-Motion HIFU, LED, Microhydrabrasion, Laser, Fat

Freeze and Dr Wraps.

We also have business segments and advanced skin diagnostics.

Medispa Solutions is also offering three new advanced

trainings on In-Motion HIFU / Microhydrabrasion and Xlase.

These trainings are for all clients that have attended the basic

courses first.

The Advanced training courses focused primarily on practical

protocols demonstrated on candidates. The advanced trainings

will be hosted at the Medispa Solutions head office in Sydney.

Medispa Solutions fly nano scientists in to impart the newest

leading technology in the marketplace.

You can download the New 2020 training calendar at www.

medispasolutions.com.au or you can call Medispa Solutions

head office for your training prospectus on +61 2 9894 8068.

Our company has also invested in an Online Portal that allows

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our clients to access

training information

at any time that

suits them.

All Monday

trainings at head office

need to be pre booked

and paid for to ensure

a spot. We recommend

that our clients preplan

their trainings at least 6

months in advance.”

What is the biggest challenge when it comes to education?

“The biggest challenge when it comes to education is gaining a quick

understanding of what level of knowledge the student has.

Sometimes I would have students that are all on very different levels which

normally means I use a six senses approach. The six senses allows for more

interactive training. It provides me with a lot of feedback as I am using a

lot of tactile befores and afters/questioners and games. Constantly getting

feedback on how the students are

processing the information. All new

training modules this year have three

parts to them that the students have to

complete to receive accreditation.

No 1: A Practical assessment is

first done.

No 2: A theory assessment needs to be

completed which normally includes a

multiple choice questionnaire.

No 3: Case studies need to be

submitted on at least three clients.”

How do you as an educator

keep ahead of the game and

up with the latest trends?

“Keeping up is very important

to me. I am connected globally. As I trained for French Product houses

years ago and I was fortunate enough to travel and work in many different

countries. I attend many trainings globally so traveling is always a big part of

my calendar!!!

I am also Internationally Qualified with Cidesco & British Confederation

and am an accredited Aesthetician by Camelot International. I make sure I

undertake many new different international trainings every year normally to

keep myself current and ahead with technology.”

How important is it for members of the beauty industry to

stay updated and further their education?

“Our industry is one of the fastest growing industries due to technological

advances and discoveries. If you really think about it, our consumers want

FAST FACTS

TRAINING ACCREDITATION

Aesthetics diploma Camelot international

Cidesco 95135.21

Confederation of international cosmetology

Qualified international Trainer BIotec italia

Laser qualification Sydney dermal college

Psychology 1& 2 prac Tara

MediSpa Solutions offer trainings every

Monday. All our clients are more than welcome

to attend. Many trainers from TAFE and private

colleges attend these trainings and use our IP

in their own training classes which has a positive

impact on our industry.

80% of Medispa Solutions turn over comes from

equipment sales. The company is known for

quality equipment that delivers results.

The company hosts Medtech Symposium every

year. Which is regarded as a highly educational

event to the aesthetic market.

This event was designed to make sure our clients

stay at the forefront of technology. The event

has evolved and became a fun event whereby

clients can connect, share and become an

industry family !!!

Medispa Solutions is the sole distributor for

Biotec Italia in Australia and NZ. The company

has built strong global ties with educating bodies

and principals.

advanced treatments and they are prepared to pay

for them - so they are driving the technological

treatments too! Fortunately Medispa Solutions

clients are clients that generally love to learn and

therefore attend trainings very often.

Medispa Solutions also has a one year training

attached to all equipment purchased from the

company - even though this initiative is very

costly and time consuming, clients are given time

to really learn that new technology they have

invested in.”

THE EDUCATORS

Mariza Nuttall

International Trainer

MediSpa Solutions

www.medispasolutions.com.au

PROFESSIONAL BEAUTY | 105


the

EDUC ATORS

WE LOVE RECEIVING

POSITIVE FEEDBACK FROM

AN EMPLOYER ABOUT

OUR GRADUATES. OUR

GOAL AS A TRAINING

PROVIDER IS TO WORK

HAND-IN-HAND WITH

EMPLOYERS TO ENSURE

THE BEST OUTCOMES FOR

GRADUATES AND THE

INDUSTRY AS A WHOLE.

– Linda Sim

WHEN IT COMES TO EDUCATION THE NICHE EDUCATION

GROUP REVEAL THEIR EFFORTS TO RAISE THE BAR.

What does it mean to be an educator?

“Being an Educator is about being a leader in the industry and

raising the bar to help establish better standards. The field of

aesthetics is unique because the industry is mostly self-regulated,

which means Educators have an important role to play in

demonstrating and teaching safe and effective practices.”

Outline the highlights of your education

program for the year 2020.

“The highlight for 2020 is the launch of the new Graduate

Diploma of Dermal Science and the Advanced Diploma

of Cosmetic Dermal Science. The new Graduate Diploma

of Dermal Science is a nationally accredited postgraduate

qualification ideal for candidates wanting to expand their scope

of practice in dermal therapies, dermatoscopy and the integration

of health and dermatology.

The Advanced Diploma of Dermal Science is a nationally

accredited undergraduate qualification. This course is ideal for

candidates who prefer a more science-based course with a focus

on dermal therapies as opposed to beauty therapy.

Both the aforementioned courses are also recognised for laser

licensing in WA and QLD.”

What is the biggest challenge when it comes to

education?

“The biggest challenge we face in formal, recognised training is

the non-assessed training offered by manufactures and suppliers.

Informal training generally means that no assessment takes place,

so a learner’s competency is never established. The ‘graduate’ may

receive a certificate of some description, but it doesn’t mean they

are able to safely perform the treatment or use the device.”

How do you as an educator keep ahead of the

game and up with the latest industry trends?

“Conference attendance is extremely valuable when it comes to

keeping up with industry trends. Our Course Coordinators are

each required to attend one conference per year in addition to

one major professional development upgrade.

The most important way to keep ahead is industry feedback

and surveys. In 2019, AACDS conducted a large-scale survey

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of all cosmetic clinics in

Australia asking what skills

they need graduate dermal

therapists and cosmetic

nurses to hold. Course

content is based on the

survey results, so industry

is able to recruit AACDS

graduates knowing that their

scope of practice is aligned

with their clinics needs.”

How important is it for members of the beauty industry to

stay updated and further their education?

“The world of aesthetics is highly competitive and being more qualified than

your competitor gives you a significant point of difference. Consumers are well

aware of issues surrounding the

safety of cosmetic procedures

and therefore trust between

client and therapist is crucial to

building a clientele. Holding

a formal qualification in

dermal science provides instant

credibility strengthening the

relationship with new and

existing clients.

Although a formal

qualification provides the

strong foundation to aesthetic

practice, continuing professional

development (CPD) is

champion of keeping updated.

Most professions require their

members to complete a certain

number of CPD points per

annum, however the beauty

industry does not currently

require this. Nonetheless, it’s still

the therapist’s responsibility to provide a duty of care to their clients and part

of this is keeping your knowledge and skills updated.

AACDS offers all graduates free membership to Aesthetics CPD for 12

months upon graduating.”

Have you had any experiences (work, travel, health,

relationships) outside of the beauty industry that you

believe makes your training different?

“AACDS (as part of Niche Education Group) support The Hunger Project

and Niche’s Director April Jorgensen often travels to remote African

communities to learn about entrepreneurial businesswomen who’ve been

FAST FACTS

TRAINING ACCREDITATION

All the following AACDS courses are

Nationally Accredited:

Advanced Diploma of Cosmetic Dermal

Science* (undergrad)

Graduate Diploma of Dermal Science*

(postgrad)

Graduate Diploma of Cosmetic Nursing and

Injectables* (postgrad)

Diploma of Personal Care Formulation

(undergrad)

*Also recognised for laser licensing in QLD

and WA

YEARS IN THE INDUSTRY

AACDS have specialised in formal training in

dermal science, dermal therapies and cosmetic

nursing for over 15 years.

EDUCATIONAL AREAS OF SPECIALTY

Laser and light-based therapies for laser

licensing requirements

Dermatoscopy

Cosmetic dermatology

Cosmetic injectables

Integration of health and dermatology

Providing employment opportunities

able to end their own hunger and poverty. This

unique aspect of the college has strengthened our

understanding of the importance of connectedness

with our students. If we can connect with amazing

women on the other side of the globe, we can

achieve better connections with our students in

Australia. To do this, we’ve implemented CPD/

networking events in which all current and past

students and employers are invited to attend.

We showcase specific technology on the evening

including live demonstrations. The CPD events

provide a great opportunity to online students

to meet fellow students and our Trainers and for

graduates to meet potential employers.”

THE EDUCATORS

Linda Sim

CEO

Niche Education Group

www.nicheeducation.edu.au

PROFESSIONAL BEAUTY | 107


the

EDUC ATORS

I HAVE ALWAYS BEEN

FASCINATED BY MAKEUP AND

HAVE BEEN SO FORTUNATE

TO BE ABLE TO TURN THIS

LONGSTANDING PASSION

INTO A CAREER WITH JANE

IREDALE. I LOVE THE FACT

THAT I AM RESPECTED FOR

MY EXPERIENCE AND EACH

DAY I GET TO COMBINE MY

TWO LOVES – MAKEUP AND

EDUCATION.

– Erin Voyer

WORKING AS A MAKEUP ARTIST HAS ALLOWED

ERIN VOYER TO PASS HER KNOWLEDGE ONTO

STUDENTS TO HELP THEM PROGRESS THEIR SKILLS.

What does it mean to be an educator?

“Anyone can pass on information but to have the skills to be able

to encourage students to develop their confidence and build their

knowledge up enough to pass it on to their own clients is a skill

that for me, has developed over time. I really love that my many

years’ experience as a makeup artist is being passed on to those

within the industry to help them progress their own skill sets.

Being approachable, relatable and accessible are extremely

important attributes of an educator and I am constantly aware of

this, implementing it into all the avenues of education that I deliver.

As an educator it is important to be flexible in the delivery

so the needs of the group can be pinpointed, making sure they

are getting the most out of all classes. This sometimes requires

thinking on your feet and making quick changes but is often

easily done and will always provide the most benefits.

As an educator it is also important to keep in touch with

a constantly changing world and always have the attitude of

making progress with our own continual improvement.

Finally, believing in what you are delivering is so important as

it will always shine through if you love what you do, believe in

what you are saying and deliver that to the best of your ability.

I feel very lucky to have found an amazing makeup brand

that I get to work with every day, I am very passionate about

jane iredale. “

Outline the highlights of your education

program for the year 2020

“As a company with a long-standing history in Australia, a

great deal of our therapists have already attended some form

of jane iredale training so our focus is to help inspire those

therapists to keep their product knowledge up-to-date, as

well as build on new and innovative application techniques

and providing constant education with new products that

jane iredale releases.

We have recently revitalised all our core education classes

to ensure our therapists gain a solid understanding of our full

mineral makeup range and leave with the confidence to refer and

recommend to their clients. Our makeup education classes allow

our therapists to be a part of engaging demonstrations, one-onone

customised coaching and feedback throughout the day.

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We find this approach

revitalises long-term

stockists who already are

familiar with the full range

and gives those who are

new to the jane iredale

brand the tools to be able

to confidently give their

clients the full jane iredale

experience and service

as intended.

Our other main highlight and focus of our education program for 2020 is to

build on our specialised classes where we will be running fun, informative and

interactive makeup workshops. As example, our Festival of Makeup workshops

will feature demonstrations of various makeup looks from day to evening,

identifying eye and face shapes with corrective techniques for both, as well as

recommending eye shadow shades to enhance different eye colours.

We are also pleased to be launching

an e-learning platform in 2020, to

complement our formal education

classes, and focus on more online

webinar style learnings too.”

How important is it for

members of the beauty

industry to stay updated and

further their education:

“As the old saying goes “knowledge

is power”! The beauty industry has

changed dramatically over the past

20 years and with the introduction of

social media and influx of influencers

it has made it even more important to

stay updated and continually furthering

our own education. Whether this be

through attending regular industry workshops and seminars, watching online

webinars and YouTube clips or simply following makeup accounts on social

media platforms, all of these avenues will help to continually build skills and

industry knowledge.

Those who have been in the industry for a significant period of time do

need to embrace the new technologies, understand them and know that

gaining knowledge is right at your fingertips - once upon a time books

were the best way to gain knowledge but we are now able to give our clients

information instantly and conveniently. “

How do you “train the trainers” and ensure they are up to

date with the latest global advances and findings

“Research, research, research! My experience when it comes to “training the

trainers” is that emphasis must always be put on to ensuring they will learn

FAST FACTS

YEARS IN THE INDUSTRY

I have been in the beauty industry for almost

thirty years. I spent most of my career as a

Channel 7 makeup artist, as well as freelancing

for television and film working on productions

such as The Block, Project Runway, Dancing

with the Stars and The Project. I also enjoyed a

long career as hairdresser and makeup artist in

the bridal industry as well as teaching at TAFE

and I am now loving that I can share my passion

of jane iredale mineral makeup with others!

EDUCATIONAL AREAS OF SPECIALITY

My area of speciality would definitely be makeup

application and product knowledge. A company

like jane iredale requires me to be always up to

date with the latest products and the wonderful,

clean ingredients that are so beneficial for every

person that wears them. I really enjoy sharing

makeup application tips and tricks that I have

learnt over the years with all the attendees and

showing them how to approach makeup from a

different angle to get the result they want.

WHAT I LOVE MOST ABOUT MY ROLE

I have always been fascinated by makeup

and have been so fortunate to be able to turn

this longstanding passion into a career with

jane iredale. I love the fact that I am respected

for my experience and each day I get to combine

my two loves – makeup and education.

something new that they can take away with

them. As the trainer guiding the session it is of

the utmost importance to ensure that the training

being presented is always up to date. I regularly

source educational information from all over the

world, often from areas that the trainers aren’t yet

aware of and help them to understand how they

can use this to benefit their own students and

clients. Research must be done on a regular basis

to ensure that any information being passed onto

others who are already experienced in teaching is

the most current and relevant.”

THE EDUCATORS

Erin Voyer

National Educator

jane iredale

www.margifox.com.au

PROFESSIONAL BEAUTY | 109


the

EDUC ATORS

I AM INCREDIBLY

PASSIONATE ABOUT

EDUCATION AND FEEL

THAT BEING ABLE TO

SHARE INFORMATION

WITH MY PEERS AND

OUR CUSTOMERS IS A

PRIVILEGE.

– Victoria Curtis

VICTORIA CURTIS REVEALS THE VITAL ROLE EDUCATORS

HAVE IN CREATING FUTURE LEADERS.

What does it mean to you to be an educator?

“I believe educators play a vital role in influencing and nurturing

future industry leaders, by sharing their vast experience, values

and knowledge. By investing in education and making this a key

focus in business, we ultimately benefit our customers and the

beauty industry overall.

I am incredibly passionate about education and feel that being

able to share information with my peers and our customers is a

privilege. The benefit ultimately sits with our clients, as the aim

is to offer the most premium service, product and experience on

the market. Staying up to date with information, industry trends

and new product launches means that we are one step ahead

of the game. We can only achieve this through education and

programs that facilitate change and constant improvement in

everything that we do.”

Outline the highlights of your education

program for the year 2020?

“Each year we host education events across Australia and New

Zealand for our retailers, at locations such as the Art Series

Group, The Sofitel and The Hilton. Our events consist of

Makeup Demonstrations, New Product Launches, Sales and

Retail Training as well as a presentation from myself and our

head educators.

In 2020 we plan to host our first retailer and client event in

New Zealand with a panel of industry experts, followed by a

series of these events in Australia.

The events will not only focus on educating our retailers

and their staff, however we will also include and welcome

their clients in order to further educate them not only on their

makeup skills, also the importance of mineral makeup and how it

can benefit their skin.

I am personally excited to share our industry knowledge

with clients directly as I feel it can only benefit the industry as

a whole.”

What is the biggest challenge when it comes

to education?

“Education is often overlooked and when it should in fact be

a priority for all businesses in any industry. We can never stop

learning and growing and education keeps us one step ahead of

the competition. Sharing new ideas and watching these become

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FAST FACTS

TRAINING ACCREDITATION

A certificate in makeup application

Degree in Accounting and Marketing at

Swinburne University.

THE EDUCATORS

a reality is all part of evolving and changing in the fast paced environment

that we live in. I believe it gives us the edge and keeps our staff motivated and

inspired. Information as they say is “power”. Holding that power gives us the

ability to become industry leaders and trend setters.

Rather than trying to find the time for education, we should be focusing on

the importance of it and building it into everything we do.”

How do you as an educator keep ahead of the game and

up with the latest trends?

“I find that watching the trends overseas carefully and interpreting these for

our market, is the best way to maintain that edge. Not every trend will suit

the Australian customer,

however we can draw

inspiration from these

trends and allow them

to inspire us. Reading

industry magazines and

online material is key to

keeping up to date with

the latest news and being

proactive rather than

reactive to change.”

How important is it

for members of the beauty industry to stay updated and

further their education?

“Education is the key to development. In today’s environment, change is

instant and we must always be prepared and informed. The only way to

possibly achieve this is through information sharing and improving our skill

set constantly. The more we know, the more we can succeed in offering the

very best for our clients. As a member of the beauty industry, clients expect us

to share our industry secrets and knowledge. This adds value to what we do

and also value to their experience. Staying up to date means having the ability

to deliver this level of service and set yourself apart from the rest.”

YEARS IN INDUSTRY

I have been in the beauty industry for 20 years

My very first part time job was at the age of 15 in

my uncles hair dressing salon.

EDUCATIONAL AREA OF SPECIALTY

Both marketing and accounting

My first professional role in the beauty

industry was in the marketing department of

L’Oreal Australia.

TRAINING THE TRAINERS

Training our own educators is all about focusing

on our brand and staying in our lane, while

ensuring that we stay up to date with industry

trends via social media, online resources and

staying close to those in the industry both in

Australia and offshore. I personally travel to

various beauty industry conferences throughout

the year and return home to Australia with new

trends, ideas, products and makeup looks that I

feel will be relevant for our market. This way we

constantly have our finger on the pulse, aware of

what is coming and ready to add our very own

flavour to it.

WHAT I LOVE MOST ABOUT MY ROLE

I love everything about my role, however the

part I love the most is meeting with and hosting

events for our loyal and wonderful customers.

There is nothing quite like treating them to a

makeover and recommending products that

work for their skin and their colour profile.

Victoria Curtis

Founder

Victoria Curtis Cosmetics

www.curtiscollection.com.au

PROFESSIONAL BEAUTY | 111


the

EDUC ATORS

IT IS ESSENTIAL THAT

AN EDUCATOR

INSTILLS CONFIDENCE

IN THEIR STUDENTS

TO BE SUCCESSFUL

LEARNERS

– Gay Wardle

AFTER 40 YEARS IN THE INDUSTRY GAY WARDLE SAYS

SHE LOVES TO SEE PEOPLE GROW AND FLOURISH

THROUGH EDUCATION.

What does it mean to you to be an educator?

“I view the role of educator as diverse - someone who is

supportive of their students, able to build upon the knowledge

already possessed by their learners and more importantly

someone who can challenge others to learn, think and evaluate

information for themselves. Educators need to be able to coach

their students by providing feedback that builds upon their

strengths while creating opportunities to further develop areas of

need. It is essential that an educator instills confidence in their

students to be successful learners.

Skin is my subject area and when teaching my students

about this, I give them the tools that enable them to think and

analytically diagnose skin disorders. I place great emphasis on

the necessity for ongoing learning and I strongly encourage my

students to continue with their research so that they stay focused

with current practices.

For me personally, educating fellow therapists instills a sense

of awe, as I love to see people grow and flourish. To be a part

of another’s journey of learning is very rewarding. Developing

knowledge and capacity in others will strengthen the industry

that I am passionate about. Education is everything!”

How do you as an educator keep ahead of the

game and up with latest trends?

“To remain ahead of the game and up with the latest trends,

I practise what I preach. Learning is part of my daily practice.

I read journals and academic articles constantly. I also attend

several conferences throughout the year – both nationally

and internationally and I network with others. My network

community includes doctors, nurses, therapists, business coaches,

motivational speakers and most importantly experts in skin.

Learning with my colleagues has ensured that I remain focused.

I am very passionate about our industry and I am inspired by it’s

constant evolution. The only way to remain up with the latest

trends is to grow and evolve along with the industry. Lifelong

learning is the key.”

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Outline the

highlights of

your education

program for the

year 2020?

2020 has been deemed

the year of growth and

success for us all and my

education program will

be all that and more.

This year, I am excited

to be launching my

online Everything You

Need to Know About Skin program. I am so passionate about going online

as this means that Gay Wardle Education will be accessible for everyone.

Anyone who is thirsty for this knowledge will be able to access this

information from their own homes. Through my online program, I will

“WHEN IT

COMES TO

EDUCATION GAY

WARDLE

MAKES

LEARNING

PART OF HER

DAILY PR ATICE.”

continue to be available to support students on an individual level should

they require clarification regarding the content they’re studying.

I will also be going international with this course when I travel to New

York in September to deliver my Everything You Need to Know About

Skin program. Come and join me if you can. I would love to see some of

you in the Big Apple!

2020 has again seen me invited to speak at the various Beauty Expos

held throughout the year. Come along to Melbourne and Sydney – I would

love to see you at one of my lectures. The expos are great for networking.

I will also continue with my work both nationally and internationally –

working between Australia, New Zealand and America. All course dates

and details will be advertised on my website.”

FAST FACTS

TRAINING ACCREDITATION

I have a Bachelor of Health Science, Graduate

Certificate in Cosmetic Laser and Light

Therapies, Laser Health and Safety Certificate,

Certificate IV in Assessment and Workplace

Training, Diploma in Beauty Therapy and

Electrolysis, Diploma in Manual Lymphatic

Drainage, Cosmetic Tattooing Certificate,

Certificate in Paramedical Aesthetics.

I hold a Queensland licence for laser tattoo

removal, skin resurfacing and rejuvenation,

pigmentation and hair removal.

I have been part of the tertiary aesthetics.

development program for a private University

and have lectured at both Torrens University

and ACHW

YEARS IN THE INDUSTRY

I have been in the industry for almost 40 years

and still love it. I have owned my own clinics,

worked as a skin care representative, imported a

skin care range into Australia and as an educator.

EDUCATIONAL AREAS OF SPECIALTY

My expertise is in Anatomy, Cell Biology, Skin

Disorders and Skin Diagnosis. I also have very

sound and good knowledge of equipment

including lasers and IPL. As I continue to study I

expand on my expertise constantly.

WHAT I LOVE MOST ABOUT MY ROLE

For me personally, educating fellow therapists

instills a sense of awe, as I love to see people

grow and flourish. To be a part of another’s

journey of learning is very rewarding.

Developing knowledge and capacity in others

will strengthen the industry that I am passionate

about. Education is everything!

THE EDUCATORS

Gay Wardle

CEO

Gay Wardle Education

www.gaywardle.com.au

PROFESSIONAL BEAUTY | 113


PROFESSIONAL BEAUTY RECOGNISES

EXCELLENCE IN INDUSTRY EDUCATION


COSMOPROF & COSMOPACK

ASIA AWARDS

Cosmoprof Asia 2019, the leading B2B event for the beauty industry in the Asia-

Pacific region, has announced the winners of Cosmopack and Cosmoprof Asia Awards

attended by some 300 guests. We reveal the shining stars of the future.

ADVERTORIAL

EXHIBITORS, CEOS AND management of beauty

companies, executives from trade associations, buyers,

media and influencers were invited to celebrate the

10 winning companies of the 2019 Awards, which

were chosen from among 614 entries - an increase

of 16% compared with the last edition. The winners

were selected for their innovation, excellence and

commitment to the industry. All winners were

awarded a prestigious trophy designed by the

international design agency centdegrés.

The Awards, organised in partnership

with the global beauty industry reference

BEAUTYSTREAMS, recognise the most outstanding

beauty products in each exhibition venue, providing

reliability and prestige to all participating companies.

Cosmopack Asia Awards celebrate innovation,

creativity and design for the supply chain; Cosmoprof

Asia Awards recognise the best strategies to build

brand awareness and marketability.

“Edition after edition, our Cosmoprof and

Cosmopack Awards are gaining recognition from

the whole cosmetic industry,” says Enrico Zannini,

General Manager of BolognaFiere Cosmoprof. “We

hold four editions each year across global Cosmoprof

exhibitions and they are considered the industry

benchmarks when it comes to innovation, research

and creativity across all beauty sectors.

Informa Markets Senior Vice President-Asia &

Director of Cosmoprof Asia Ltd David Bondi says,”

I am very impressed by the overall standard and

innovation of the submissions this year. Every win was

thoroughly well-deserved, and it was a real pleasure to

honour and celebrate all of the winners’ achievements

through the evening.”

Special thanks were given to the juries, consisting

of 22 key figures for the industry - experts, opinion

leaders, media and influencers – and to 10 media

partners, both Asian and international, who supported

the initiatives. Attendees of the first days of the show

played a key role in selecting the best proposals, too,

making a vote for the winner of the Visitors’ Choice

category. The event has been sponsored by the

Airport Authority Hong Kong.

Listed here are the winners in each category of

the Awards:

For further details, please visit

www.cosmoprofawards-asia.com

COSMOPACK ASIA AWARDS

SKINCARE FORMULA – SinoMach Technologies Limited, Hong Kong:

Precision Skin Care Non-Uniform Partition Face Mask. Customers can use the Dr

Goethe Cosmetics developed app to scan their skin, locate problem areas, and then

use the face mask that delivers different serums to precise facial areas accordingly.

SUSTAINABLE – COREANA BIO CO., LTD., Korea: Invisible Airy Patch.

Innovative skin protection thanks to Extra Cellular Matrix and Skin Bio Ink delivering

skin protection via ultra-fine nanosheet.

SKINCARE PACKAGING – Virospack S.L.U., Spain: Secure Dropper. A

cosmetic dropper with a new safety lock system that answers stringent regulations

and is child proof.

MAKE-UP FORMULA – Global Cosmetics (HK) Company Ltd, Hong Kong:

Emulsion Colour Changing Lipstick. A lipstick that only reveals its colour upon

application using hydro emulsion technology and offering moisturizing and longwear

properties.

MAKE-UP PACKAGING – Picca International Co., Ltd, Taiwan: Aluminium

Magnetic Bullet Lipstick. A lipstick with the proportion 1:1 of aluminium cap and

base, ideal for showcasing brand image.

COSMOPACK ASIA VISITORS’ CHOICE: Bottlemate (Taiwan) Inc., Taiwan:

PLA Jar With Coffee Grounds. A jar made of PLA and coffee grounds to reduce

the use of plastics.

SKINCARE PRODUCT – PROFESSIONAL AND RETAIL – Tenart Biotech

Ltd, Taiwan: Maskingdom. The clay mask stick set full of moisturising, whitening,

repairing and oil control functions allowing easy multi-mask application.

MAKE-UP PRODUCT – DEAR DAHLIA, Korea: Paradise Dream Velvet

Lip Mousse. A weightless, high-performance, 100% vegan lip formula combining

lipstick pigment, lip tint and a matte finish with antioxidant moisturizing properties.

HAIR PRODUCT – Kemon S.p.A, Italy: Actyva Specifici Cute Gel Base. A

regenerating gel with prebiotic grapevine sap and enriched with plant extracts to

modulate scalp microflora, mourish scalp cells and increase scalp elasticity.

HAND AND NAIL PRODUCT – Novellia Beauty AG – LOVASKIN,

Switzerland: Instant Foot Peeling. A cosmeceutical foot care spray that removes

dry skin and calluses in less than two minutes, and includes hydrating and exfoliating

ingredients.

NATURAL & ORGANIC – Teana Laboratories, Russia: 100% Nature Powder

Serum SMOOTH & COMFY. A combination of mattifying loose powder with

active serum that moisturizes, is anti-inflammatory and mattifying ideal as a night

serum or finish powder.

COSMOPROF ASIA VISITORS’ CHOICE: N&B S.r.l., Italy: Protect & Repair B

PERFECT Triple Action. Innovative & organic triple action formulation: foundation,

anti-aging serum and anti-pollution SPF 15 protection, smoothing skin complexion

with a refined texture for a younger and brighter appearance.

PROFESSIONAL BEAUTY | 115


pro-file

Payot’s CEO Marie-Laurie Simonin Braun

reveals the 100-year legacy of the world famous

luxury skincare brand. By Anita Quade.

You have an extensive background in beauty – tell

us a standout moment for you.

“When I started my career, I conducted many consumers’

workshops throughout South East Asia. Travelling far from home,

I experienced unique moments of sharing and education with local

women. It has enlightened me in many ways: understanding Asian

skin needs, local usage and attitudes, expectation towards skin

care products.”

What is it that you love most about the

skincare industry?

“As a child I was attracted by chemistry and biology, trying to

understand the complexity and marvels of the human body. Today,

I feel lucky to be in charge of a company dedicated to enhancing

women’s health and confidence, blending beauty and medicine – my

two favourite topics.”

What drives you?

“As a team leader I am driven by taking every opportunity to

share knowledge and experiences and make the projects and the

people grow.”

What have been the biggest changes you have

seen throughout your career?

“Web has changed the game. I started 30 years ago. There was

no Internet and the brands were rather patronising towards their

customers. Today, consumers are connected, more educated and

more conscious about ingredients in products in general. They no

longer take brand claims for granted. They are using comparative

social apps and social network to communicate and share good or

bad product experiences. They are inclined to buy products with

good reviews that are matching their personal criteria of efficiency

and safety.”

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PRO-FILE

Tell us how you came to be CEO

of PAYOT?

“I started in June 2015 when the brand was

acquired by new shareholders. The context

was very exciting from an entrepreneurship

standpoint at that stage of my career. I was

thrilled as PAYOT is a brand with a strong

legacy and a true international presence.”

What draws you to the brand?

“PAYOT has a strong legacy: a female

Doctor founder, products formulated “à la

française” with an apothecary know-how

and a true sensorial experience. The brand

has a consumer centric vision and we take a

kind and genuine look at the authenticity of

every beauty.”

What is your favorite PAYOT

product?

“On top of my daily skin care routine

I always travel with 2 secret weapons:

My PAYOT Sleeping Pack and Roselift

Collagène Patch Regard.

How can PAYOT keep

ahead of the game in such a

competitive market?

“Creative sharing and co-creation are

probably our secret ingredients. Our

Formulation Centre is fully integrated within

the marketing and business teams. It allows

amazing agility, performant communication

and fast ‘go to market’ of innovative and

trendy products.”

What growth plans are there for

the brand?

“Business development in Asia and in travel

retail are the next challenges.

The brand benefits from its professional

anchorage: sophisticated routines and

massage techniques as well as leading

position in certain countries (Australia,

Malaysia) that will be key pillars to

accelerate growth in Asia.”

Travel Retail is on another additional touch

point with consumers who are looking

for brand best-sellers. We will offer our

‘must-have’ and travel-friendly products i.e.

My PAYOT Brume Eclat or My PAYOT

Sleeping Pack.”

This year the brand celebrates its 100th anniversary – why do you

think the brand has been so successful?

“The brand’s success is built on mythical products (ie transgenerational Pâte Grise) and on

the commitment of highly professional beauticians worldwide (Nadia Payot created the

first Beauty School in Paris in 1947).”

How will you celebrate the 100th anniversary?

“We will celebrate with the consumer, the PAYOT team and all our partners worldwide. We

intend to pay tribute to our founder by leveraging her legacy and while creating buzz and

entertainment throughout the year.” n

PROFESSIONAL BEAUTY | 117


BEAUTY

THE CHANGING FACE

OF BEAUTY

The key to remaining successful is being able to

adapt to change. ANITA QUADE chats to four

beauty luminaries who have kept up with the

ever-evolving skincare industry.

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PROFESSIONAL BEAUTY | 119


BEAUTY

THE PLASTIC SURGEON

AND SKINCARE

FORMULATOR

Owner of Dr Anh Plastic Surgeon Medispa Wellness Clinic and creator of her

signature skincare range.

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Tell us why you launched your own skincare range?

“I have always been passionate about skin health and aesthetics

because I know how important it is to feel comfortable in your

own skin. I wanted to help my patients achieve their aesthetic

goals and wanted them to have beautiful healthy skin, as an

essential component of beauty and confidence. And I wanted

products that delivered proven results, contained premium

medical grade active ingredients, a range that was simple and easy

to use, that was cruelty free, Australian made and didn’t break the

bank. So I developed a range that I would proudly put my name

next to because it ticked the boxes.”

What has the reaction been like?

“The feedback has been overwhelmingly better than I had

hoped with so many glowing comments about how beautiful it

is, how it actually works and how much they love it and have

recommended it to others.”

How long did it take you to develop the concept

and formulations?

“The process has taken the past 12-18 months to bring onto

the market but the work into developing it has been ongoing

for years.”

THERE STILL MUST BE A

REMINDER THAT BEAUTY AND

AESTHETIC TREATMENTS

CAN AND DO HAVE

COMPLICATIONS AND

THERE IS NO SUBSTITUTE

FOR EXPERIENCE.

What is the hero product?

“The Dr Anh hero product is a special concoction customised by

myself and my team for each individual patient based on their

skin goals and existing skin health.”

You won WA Business Entrepreneur of the year.

Tell us about that.

“I won the 2017 Telstra Business Woman’s Award for

Entrepreneur of the Year WA and was a National Finalist too.

It was a true honour to be recognised for what I do outside of

being a plastic surgeon as a woman with a strong clear passionate

vision who worked hard despite challenges to realise her dreams

and it was validation that I was doing okay.

It was a whirlwind experience that enabled me to reflect on

my own growth and that of the business from when it was a

startup to building the brand and the business and project into

the future.

I’ve met a lot of inspirational, strong trailblazers who are

women and mums trying to make a difference who I keep in

touch with now for friendship and support.

The award encouraged me to keep believing in my values and

vision and keep growing and giving back. And I have definitely

grown in confidence since winning the award and hence have

been able to launch the skincare.”

How have you seen the face of the beauty

industry change?

“The industry has changed in that there is a stronger consumer

influence than ever before largely led by social media influencers

and trends so the industry has had to adjust to listen to and

try and meet the demands. More people are trying to get into

the industry perhaps believing it is a lucrative market with

more franchises being setup offering a range of services, which

increases competition which benefits consumers giving them

choice and potential price benefits. However, there still must be

a reminder that beauty and aesthetic treatments can and do have

complications and there is no substitute for experience.”

Any hit beauty predictions for the year ahead?

“More natural looking aesthetic results with fewer breast

augmentations, perhaps more fat augmentation, less dramatic lip

augmentation, less buttock augmentation, stronger jawlines and

sharper contours in men, more treatments to the female intimate

area and more male hairline enhancement.” n

PROFESSIONAL BEAUTY | 121


BEAUTY

THE BRAND AMBASSADOR

AND SKINCARE

ENTREPRENEUR

Jocelyn Petroni,

Chanel Nail Ambassador

and salon owner

Tell us how you started out in

the beauty industry?

“I studied a Diploma in Beauty Therapy

at The Strand College of Beauty

Therapy on scholarship and I had a

strong passion for holistic, resultsbased

treatments. I then went on to

gain experience at the Steiner Training

Academy in the UK. In addition,

I completed courses on Lymphatic

Drainage, Shiatsu Massage, Reiki, and

various other courses in Australia.

I started my own business in 2006,

the current flagship salon in Woollahra,

which opened in 2016, is designed to

embody my passion and dedication to

optimum skin health, client care, a high

end experience and attention to detail

with a spa ambiance, large oversized

treatment rooms and natural light.

I am very affectionate and tactile

so working closely with people comes

naturally to me. Taking pride in my

appearance and the values in my family

upbringing allowed me to pursue

my passion as a beauty therapist and

build a business that I genuinely love

and believe in. I have a meticulous

attention to detail so owning my own

business in the premium beauty market

has always been a dream of mine and

is reflective of my passionate and

affectionate personality.”

How has the industry changed?

“The biggest change I’ve seen is that the

customer would like to experience more

than just a skin treatment. You can go

to any salon and have a skin treatment

or peel. They seek a treatment that cares

for them holistically and treats them

holistically. They want a more unique

experience and high-end customer care.

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There has been a return to niche, self-love and self-care

and at Jocelyn Petroni we have always offered that – with

exceptional superficial results as well. Clients want to feel part

of the experience and personally connect.”

You were the first official nail expert for Chanel

Australia and the first official Chanel polish

stockiest in the world outside of Chanel – tell

us how that came about.

“I think this really comes down to my meticulous attention

to detail and extensive training and knowledge on nail health

and achieving optimum results. Jocelyn Petroni is also a

premium environment with unrivalled client care which aligns

aesthetically with the Chanel brand.”

You are renowned for your holistic resultsbased

treatments, namely the Heart Chakra

facial – how was this developed?

“I bring in techniques that I personally practice in my life such

as meditation. I’ve been practicing Tibetan Buddhism and

Reiki for 14 years, so naturally it comes into my treatments.

My facial treatments have always naturally incorporated these

techniques and as staff have joined our team, I’ve trained them

in these methods as well.

We have an incredible Reiki

master who has created a Reiki

course for us to teach all of our

therapists how to perform the

practice in all of our treatments.

Each therapist undergoes the

intensive Reiki training course when

they begin and we are all qualified

Reiki Masters.

I wanted to create something

that aligned with my personal values and passions,

incorporating personal touch was a big part of this. A ‘loving’

or ‘compassionate’ touch completely transforms our client’s

energy and attitude when they come out. It transforms their

skin too – every Jocelyn Petroni treatment and the signature

Heart Chakra Facial infuses the healing power of Reiki. This

hands-on alternative therapy reduces cortisol levels for reduced

reactivity and enhanced healing rates. Touch decreases cortisol

levels so the skin responds better to topical applications.

Downtime decreases because of the compassionate touch given

during a very active treatment.”

What is the biggest lesson you learnt setting up

your beauty business?

“The biggest lesson I have learned is that beautiful is a state of

being - which is why our take on beauty is refreshingly different.

We believe the condition and concerns of your skin are as

unique as your fingerprint. We expertly combine the power of

connection with highly bespoke treatments to leave you feeling

de-stressed, youthful, glowing and beautiful from the inside-out.

I AM VERY AFFECTIONATE

AND TACTILE SO

WORKING CLOSELY

WITH PEOPLE COMES

NATURALLY TO ME.

We believe in creating a sacred space for you to feel your best,

which is why every treatment is an experience and why our clients

call it their ‘happy space’. From our light and airy treatment

rooms to our tranquil surroundings, everything we do is about

helping you regain peace of mind and feeling like a better, more

radiant version of yourself.”

Fans of your beautiful facials include Megan

Gale and Miranda Kerr – how did you get a

celebrity following?

“I focus on what I love doing and what I’m passionate about –

I’ve put all energy into doing it well. Focusing on what I love has

led to opportunities both editorially and with incredible brands

like Chanel. In turn, I have naturally developed a celebrity client

base who really want that personal, premium touch and resultsdriven

outcome.”

What will be the biggest change in the beauty

landscape we can expect in 2020?

“We’ve already started to see a huge movement toward Clean

Beauty in 2019 and this will continue into 2020. Clients are looking

for eco-conscious alternatives and natural, organic, non-toxic

solutions within their beauty routines. At Jocelyn Petroni, we always

want to be at the forefront of beauty

and pioneering particularly in the

wellness space. This month we actually

launched the ‘Clean Beauty Manicure

and Pedicure’ - an evolution of the

Naked Manicure for the conscious

consumer. The Clean Beauty Manicure

and Pedicure is the ultimate uplifting,

wholesome, healthy and ecoconscious

beauty treat! As with all

Jocelyn Petroni treatments, a thorough

consultation is conducted and a personalised approach taken with

each client on their nails – and the treatment is curated with

completely natural and pure products.

In addition, we’re loving to see the return to self-love and selfcare

in 2020! Taking time out for yourself to reconnect and not

just focusing on ‘beauty’ but holistic wellness treatments.”

Can you let us in on any plans for your brand?

“At Jocelyn Petroni, we’re always continually searching to offer

a more premium, unique experience unlike anywhere else. This

year we unveiled the new gallery space that caters for celebrity

clientele, those wanting The Complete JP Experience, bridal

bookings, and group bookings – a space that aligns with our

aesthetic to have luxurious, high-end treatment experience like

no other. As mentioned, we have also launched the Clean Beauty

Manicure and Pedicure to remain constantly responsive to our

clients needs and the changing beauty and wellness landscape.

2020 will continue to see Jocelyn Petroni pioneer in the beauty

and wellness space and we can’t wait to share more detailed,

results-driven treatments!” n

PROFESSIONAL BEAUTY | 123


BEAUTY

THE ZEN GODDESS

Melanie Gleeson, Founder of Endota Spa

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How did the Endota Spa story begin?

“The endota spa story began in 2000 when a school friend and

I were brave enough to take a risk and follow a dream. Leaving

behind the security of full-time jobs and brainstorming in my

home kitchen, we developed a modest business plan. Fuelled

by my belief in the power of service to others and inspiring

individuals to connect with a still space, where I believe healing

begins, the first day spa was opened.”

What was your goal in opening Endota?

“My vision and passion was and still is to help women be their

best and make people feel better. The ethos of the brand was

fuelled by my personal belief in the power of positive sharing and

inspiring others to connect with themselves. The Mornington

Peninsula where I grew up was the inspiration for Endota Spa.

The Mornington Peninsula is a place of light expanse and

stunning natural beauty inspired by the energising properties of

the sun and calming effect of the water. Every endota spa aims

to transport clients to a similarly euphoric space that ignites

calm, invites relaxation and rejuvenates

the spirit.”

Tell us the ethos behind

the brand…

“The values I built the business on

are Balance, Connect, Intent and

Truth. I believe in cause and effect

and that there must be balance with

nature and humanity within our own

relationships. We need to connect

with the community, with each other and importantly with

our own needs. We must act with mindfulness in what we do.

Our intention is to be transparent and honest whilst respecting

ourselves and the environment. I also believe in truthfulness.

We want women to be their best and find what their truth is;

I believe everyone has a spark inside them that is waiting to be

ignited. Our role is to deliver exceptional customer service in

an environment where women feel comfortable. Our spas are a

haven for women to replenish their souls, a place where women

can leave their concerns, their stresses and their ‘stuff ’ at the

door and simply have some me time. It’s an opportunity to step

out of the real world for a time, into a world where the only

person who matters is you. This is why I do what I do. And

why, all those years ago, I opened the first endota spa.”

How have you evolved?

“In 2019 we have seen the evolution of Endota as we continue

to offer a haven for women in spa, but also gain recognition as

a reputable force within the anti-ageing product category, with

the launch and expansion of our New Age products. Our new

retail design concepts will emphasise product experimentation

and offer a sensory retail experience to our customers. We

want our clients to stay and play in our retail spaces taking

MY VISION AND PASSION

WAS AND STILL IS TO HELP

WOMEN BE THEIR BEST

SO THEY CAN LIVE THEIR

BEST LIFE.

advantage of new features like our express LED treatments

and product dabble bars. We want our beautiful products to

be enjoyed beyond the treatment rooms in spa and encourage

our customers to ‘bring endota spa home’ by creating their

own havens and rituals for self-care. There’s also been a huge

interest around express treatments, the more time poor people

are becoming. “

What have you seen as the biggest change in

the beauty industry?

”There is so much pressure on women today. Having a massage

or a treatment is no longer a luxury - it is a healthy habit and

our spas have become a haven for emotional replenishment.

Not many people even knew what a spa was when we first

opened and even fewer recognised the importance of wellbeing.

Now relaxation and mindfulness have become more important

in people’s lives.

One of the biggest changes we’ve observed is that people

are embracing ‘inner beauty’ and the concept that beauty is

more than skin deep. Wellness and

spirituality is no longer a niche

market, it is now becoming what

women want and need. In fact, the

wellness industry is now booming

worldwide and is a $4.2 trillion

business. This is dramatically

shaping the industry and the

direction wellness providers are

moving. As part of this we’ve seen

a surge in interest for more natural

and organic skincare and cosmetics, we’ve have always offered

this option to our customers and clients so they can extend

their spa experience and continue feeling good and nourishing

their body and soul.”

What is the biggest lesson you have learnt?

“These usually occur when I don’t follow my intuition! Most

of the time I listen to my intuition however at times I have

ignored my instinct. What can appear to be best from a

financial or development perspective, may not be right for

the brand. I take the same approach at home with my family.

If something doesn’t feel right, then it probably isn’t. I am

confident enough in myself now to hold strong on this.”

Any words of advice for those in the

beauty industry?

“It’s important to be confident and believe in what you are

trying to achieve. Listen to your instincts. Always. I wish

someone had told me this when I started out, it’s something I

learned along the way and I live by now. Also, surround yourself

with supportive people, take time to celebrate small and big

wins and be kind to yourself. Persevere and ensure you believe

in what you are doing.” n

PROFESSIONAL BEAUTY | 125


BEAUTY

THE EDUCATOR

AND ENTREPRENEUR

Founder of Skin by Sarah Hudson

Can you share with us your beauty background?

“I began my career in 1993 and trained as a beauty therapist with

Ella Bache’. Early in my career I advanced to salon management.

My love for skin education led my career towards taking on

the role as ‘Educator of Beauty Therapy’ for both TAFE and

Beauty Therapy Collages.

For almost a decade I advanced my career in the role of

Skin Educator for Dermalogica and The International Dermal

Institute. In this role I worked under Emma Hobson which was

an amazing and rewarding experience and has really shaped who

I am today.”

Were you always keen to be a beauty entrepreneur?

“I was destined to establish my own business with all the

experience I had gained and so 11 years ago, I opened my

own medi-clinic ‘Skin By Sarah Hudson’. This is a boutique

aesthetic clinic which offers advanced, specialised treatments

and technology. My focus areas include, skin rejuvenation and

anti-ageing, pre-and post-medical surgery, general skin health

and specific skin scarring concerns including acne.”

What has been the most significant change in

the beauty industry?

“The most significant change has been the emergence of the

medi-clinic. The traditional beauty salon experience focus on

a more luxurious and pampering style of client experience.

This often includes offerings by way of relaxing facials, waxing,

manicures and pedicures, beauty related treatments and

personal care.

The medi-clinic has evolved directly from advancements

in technology and ingredients enabling medi-style treatments

being more accessible to clients for specific skin concerns. The

126 | WWW.PROFESSIONALBEAUTY.COM.AU


introduction of technologies including: laser for skin rejuvenation

and firming; IPL for pigmentation; and targeted skin peels

for specific concerns (such as acne). These are examples of the

different type of treatments offered by a medi-clinic to that of a

traditional beauty salon.

Most excitingly, as a medi-clinic with access to these

technologies, we are able to achieve real long-term improvements

to clients’ skins that help to improve their self-esteem and lives.”

You are renowned for your customised facial –

tell us about that.

“I offer a customised Laser Facial, which combines both state

of the art technology and ingredients.

The Laser Facial is my signature treatment, I wanted to offer

a service that truly transformed my client’s complexion and

where they could see noticeable skin change.

The treatment is customised for each client depending on

their concerns for that day which may be sensitivity, ageing

or rejuvenation. I can control and vary the Laser settings and

professional products during the treatment to enhance and

achieve different results based on monitoring the reaction and

responses of the skin.

Sometimes I customise a Laser Facial experience to have a

more relaxed look and feel, particularly if my client has had a

stressful day.

The most important aspect of any treatment is that my client

feels that they have been really well looked after and that I have

met their needs, both in terms of their skin and their wellness.”

What do you consider the

most important element of

your business?

“The initial consultation process

and creating bespoke skin treatment

programs using high end technology

and advanced products are the most

important elements of my business.

Every element of the client

experience is bespoke and customised

to the client’s concerns on the day of their treatment, from the

beverage served on arrival, to the treatment and skin program.

The follow up program is integral to the treatment and is

designed around the needs of the client.

I don’t have a service or treatment menu. I consult and

prescribe the services to the evolving needs of the clients

(some clients have been seeing me for 25 years). Investing in

key technology and skin care ensures the services I offer at

Skin By Sarah Hudson are relevant to the changing needs of

my clients.”

How important is education?

“I have always invested in educating myself throughout my

career. I have ensured that my personal level of training

and education is applicable to the important requirements

associated with the use and implementation of new

technologies. This allows me to keep pace with the trends and

changes that occur in our fast paced and ever evolving industry.

My love of education continues even now as I have been

fortunate in being sought out as an industry expert on skin. I

have been asked to present on skin topics, attend workshops,

seminars and industry conferences. A highlight of this includes

presentations at Beauty Expo in both Melbourne and Sydney.”

Can you tell us any beauty trends you foresee

next year?

“I think Skin Needling is going to be huge in 2020.

I am seeing a big shift towards consumers opting for natural skin

rejuvenation, wanting to improve the quality and luminosity of

their skin and see real noticeable skin change.

Many consumers have experienced skin peels, LED, IPL

and Laser treatments. Whilst these services provide incredible

topical skin results, many consumers are searching for a deeper

form of skin rejuvenation to complement outcomes they are

currently achieving.

Skin Needling is being seen as an option for those who want

to find an alternative option to anti-wrinkle injections.”

Why is Skin Needling so popular?

“Skin Needling allows you to treat a wide variety of skin types

and concerns from acne, surgical scarring and stretch marks to

skin rejuvenation. All with just the one device, making it a very

smart business investment for any medi-clinic business owner.

RF (Radio Frequency) Skin Needling is one of the most

popular services I provide in my clinic. This is largely due to the

substantial skin results I am achieving with this amazing leadingedge

technology.”

I WAS ALWAYS DESTINED

TO ESTABLISH MY OWN

BUSINESS WITH ALL

THE EXPERIENCE THAT

I GAINED

What sets your beauty

salon apart from

other businesses?

“Skin By Sarah Hudson is a

boutique Medi-Clinic, offering a

customised skin program to clients’

personal concerns and needs. The

central focus of my business is all

aspects of skin rejuvenation. As a

result, I do not offer any beauty or body services which means

my expertise is focused to one area – the skin.

I go above and beyond many clinics to ensure the client

experience provided by Skin By Sarah Hudson is the best an

individual has ever received.

My own clients value my expertise and trust me with

their lifestyle needs. They also know I invest in quality skin

technology and skincare ensuring the treatments I prescribe are

the most up-to-date and relevant to their skin concerns.

A good skin practitioner should know their limits and what

they specialise in. I work alongside and refer to highly credited

medical professionals. The dermatologist to whom I refer, will

prescribe Isotretinoin for severe acne. I also work with Dr Jack

Zoumaras from Artiste’ Plastic Surgery, who specialises in face

surgery and anti-wrinkle injections.

I refer my clients when they seek more substantial corrections

and following their amazing results I treat post-operatively to

ensure to that their condition is maintained.” n

PROFESSIONAL BEAUTY | 127


WAXING

Waxing Brand

How important is it to use waxing

products from the same brand?

Rosie Hopgood investigates.

LOYALTY

WAXING PRODUCTS CAN be confusing. There are so many

different brands and lines available that finding the right balance

of products for your salon can be challenging. So, for many of us,

once we find a product or two from a specific brand we like, we

tend to stick with them and add in different ones depending on

what is on sale and what fragrance we like on the day. However,

doing this can have a negative outcome to the waxing treatment.

When manufacturers have developed a complete range of

products needed for the waxing process, they have undergone

rigorous testing to ensure that they are all able to be used

together and that they give a superior treatment. “An advantage

to staying with a particular brand is knowing that all of these

products have been formulated to be used with one another

or layered over one another,” says Francesca Fusco, M.D., a

dermatologist at New York City’s Wexler Dermatology. “They’ve

been tested on skin to give optimal results when working

synergistically together.” James Hammer, a Boston-based

cosmetic chemist, agrees that there’s a perk to using a single line.

“Products made by one brand have been specifically designed

to be used together” he says. “Care has been taken to ensure the

ingredients of one formula won’t interfere with the effectiveness

of the ingredients of another.” 1

Other reasons to consider using the complete range include:

They look fabulous in your treatment room

Admit it, there’s something extremely satisfying about lining

up a bunch of matching bottles. Whether they’re sleek and

minimalist or super girly, a complete set of products makes a

serious style statement. Add a scented candle and a vase of fresh

flowers in your room to complete to look. The flora inspired

range of products by Jax Wax Australia will look amazing on

display in any treatment room with their harmonised look and

give your clients confidence in the products you are using.

They have complementary fragrances

Not keen on having the treatment room having a cloud of

cloying, clashing scents? If you stick with products from the

same range, the fragrances will be complementary and won’t

clash. For example, consider having the Jax Wax Alpine

Bluebell Pre-Wax Cleanser with the Alpine Bluebell Pre and

Post Wax Oil and the Alpine Bluebell Hot or strip wax and

complete the treatment with the Alpine Bluebell After Wax

Body Lotion. Not only will your treatment room have a

relaxing lavender fragrance, but your clients won’t smell like a

walking potpourri jar when they leave.

Finally, it is worth remembering: Read the product

literature, and follow directions because when it comes to

today’s products, educating yourself is one of the best ways to

keep your clients’ skin looking good and the waxing process

problem free. Jax Wax Australia’s products have been tested

on skin with different conditions to give optimal results when

working together. Care has been taken to ensure the ingredients

of one formula won’t interfere with the effectiveness of the

ingredients of another. n

Rosie Hopgood has been the Marketing and

Sales Manager at Jax Wax Australia since January

2015. She responsible for all aspects of marketing

and sales including social media. For details

contact: www.jaxwaxaustralia.com

128 | WWW.PROFESSIONALBEAUTY.COM.AU


WAXING

Marzena Natural Body

Wax Strips - Marzena

www.au.marzena.com

Marzena Natural Facial

Wax Strips - Marzena

www.au.marzena.com

Natural Look Australia

Brazilian Berry Hot Wax

Artav 08 8300 1999

Jax Wax Cape York Amber

Beaded Hot / Hard Wax

Jax Wax Australia 03 5943 2422

Jax Wax Cape York Amber

Depilatory Strip / Soft Wax

Jax Wax Australia 03 5943 2422

Lycon Rosette Strip Wax

Lycon Cosmetics 07 3004 6200

Lycon Lycoget Desert

Rose Hot Wax - Lycon

Cosmetics 07 3004 6200

PROFESSIONAL BEAUTY | 129


TALKING POINT

THE AUSTRALIAN

WAY

More

and more beauty

brands are looking to

harness local ingredients.

ANITA QUADE chats

to industry leaders about

the lure of being local.

130 | WWW.PROFESSIONALBEAUTY.COM.AU


INTRACEUTICALS

Tell us about the Australian made hero ingredients that are

making a powerful impact on the beauty market.

Intraceuticals partner with the largest and most respected

Australian suppliers to source high quality ingredients locally and

from all over the world. It is important for us to support Australian

businesses. We believe in building long term positive relationships

with those we work with - our team, our customers, our suppliers.

We are proud to feature and hero Australian ingredients such

as the Kakadu Plum from outback Australia. We have known for

many years about its high concentration of Vitamin C and the

consequent benefits to the skin. The integrity of the ingredients

we are using is critical to the results achieved from using our

products. Our team recently travelled to the harvesting location of

the Kakadu Plums with the CEO of our Australian supplier to visit

and learn more about the harvesting methods and the community.

We work with many botanical ingredients from Australia and

are constantly on the lookout for new Australian native ingredients

for our new product development pipeline. We believe that our

native ingredients are so unique, just like the Australian landscape.

We have always believed in the importance of having a

research and development team at our Global HQ in Melbourne

focusing on new product innovation and quality control of all

Intraceuticals products. This is an integral part of our business

even though 90% of our sales is generated in other markets

(predominantly in North America). We are able to formulate and

test all new products in our laboratory and receive instant feedback

from our team and testers, this allows us to make any changes and

finesse the final product swiftly.

Is it in many ways easier to sell Australian Beauty products

internationally than locally?

Intraceuticals is an Australian founded and made brand based

in Melbourne for the past 17 years. We have achieved success

on local soil, and we are also proud of our recognition in over

40 countries and 4000 stockists globally. Over 90% of our sales

are generated outside Australia, mainly in North America and

we are currently experiencing huge growth across Asia and

United Kingdom.

Australian beauty brands are attractive globally because it is

perceived as being premium, trustworthy and high quality. We

have a natural enthusiasm for innovation and take the risks to be

‘different’ in a marketplace that is over saturated with new brands

launching constantly.

There is a sense of ‘freshness’ with Australian brands and

Intraceuticals aligns with all the above-mentioned qualities, which

contributes to our success globally. We are always willing to push

the boundaries to get the best results in our skincare and this is

one of the reasons why Australian brands are respected.

Outline how homegrown beauty products are best suited to

Australia’s climate, conditions and lifestyle?

Australians are known for our minimalistic, natural beauty. We

value a simple life and embrace individuality. Our recent launch

of Retouch by Intraceuticals perfectly reflects this. It is the next

generation in skincare. The five serums are formulated with the

latest technology in active ingredients for targeted solutions to

create a naturally flawless look.

Due to the huge size of our country, Australia has extreme

climate zones. We have one of the harshest environments in the

world that ranges from a tropical influence in the north to southern

areas where it is cooler and milder.

Intraceuticals is an Australian owned and made beauty

brand. Our formulations are created on site by our Research

and Development team at our Melbourne headquarters. We are

focused on developing next generation formulas that delivers

results-driven skincare and maximum hydration. No matter where

in the world you live, hydration is a major factor in achieving a

more youthful and healthy-looking complexion.

Our core philosophy is our proprietary Hyaluronic

Layering system. The layering process combines three specific

combinations of Hyaluronic which work together to provide

perfect hydrodynamics designed to deliver hydration and

ingredients to the skin. All our treatments and products are

water-based formulas. This allows us to create lightweight

products which hydrate the skin without leaving any oily residue.

Formulating in this way also allows us to use high levels of watersoluble

actives such as sodium hyaluronate to help us create our

high efficacy products. Our formulas have proven to be a skincare

solution for varying climates, conditions and lifestyles in over 40

countries and 4000 stockists globally.

Yulin Tan

Global Marketing Manager

Intraceuticals

www.intraceuticals.com

PROFESSIONAL BEAUTY | 131


TALKING POINT

ASAP SKIN PRODUCTS

Outline how homegrown beauty products are best suited to

Australia’s climate, conditions and lifestyle?

asap skin products are formulated by Carley Stewart,

Formulating Chemist and Managing Director of asap skin

products for the harsh Australian climate where there is a

high incidence of skin cancer, premature skin ageing and UV

skin damage.

It is also essential to treat, prevent and protect our skin from

pollution, blue light and UV skin damage. From cold to freezing

in winter to the varied summer conditions of heat, humidity,

sun and wind, asap skin products are designed with these

environmental factors in mind.

Not only is homegrown skincare best suited to Australia’s

climate, conditions and lifestyle, but regular professional

skincare treatments are also key to address skin concerns. asap

microplus+, combining microdermabrasion and sonophoresis is

also Australian made and when used in conjunction with asap

skin products, it provides optimum results.

The results achieved by asap skin products here in Australia

have attracted interest from around the world and asap skin

products are now exported worldwide.

Is it in many ways easier to sell Australian Beauty Products

internationally than locally?

Australian beauty products carry the same perception as our

country itself; clean, healthy and gorgeous! It is well known that

Australians live in one of the harshest climates on earth and

that if our skincare is effective in these conditions it can stand

up to almost anything.

Internationally, Australian skincare brands have a reputation

as being clean, green, no-nonsense, safe products, that are still

very effective. For these reasons, selling asap skin products

internationally can be marginally easier than selling locally.

What satisfaction does it provide you in supporting local

jobs and community as an Australian Made manufacturer?

It is an important and a key company objective that our

product is locally made to support local jobs and

our community. In supporting locally made this also

helps to maintain our high ethical standards and credibility.

With overseas brands continually being introduced into

the Australian marketplace, we pride ourselves in creating

and providing products which are effective, affordable and

Australian made.

Exporting our brand to many countries, knowing they

are locally formulated and produced, provides a comforting

satisfaction that asap skin products are supporting local

businesses and keeping investments and employment

in Australia.

asap skin products have been proudly Australian owned

and made for over 20 years – that is

very satisfying!

DERMAENERGY

Do you utilise the Australian Made logo on your brand for

certification and recognition, and what advantages might

that offer?

On every Dermaenergy box we proudly display the Made in

Australia logo. This statement proudly tells the world and us

Aussies back home, that our skincare brand is 100% authentically

made here. Authenticity is crucial when it comes to skincare.

Australia’s approach to skincare production is very strict when it

comes to hygiene.

When Dermaenergy launched into the UK, the ‘Made

in Australia’ was the main selling point. The UK distributor

knew that the quality of our brand was outstanding and worth

promoting. The “A-Beauty” positioning was instrumental to the

overall launch strategy.

Here in Australia, Australian’s love supporting brands that are

home grown. It helps keep money here in Australia and helps to

keep supporting jobs and our economy.

Do people believe in Australian Made science and technology

when compared with overseas R&D from Germany, USA and

Japan which are acclaimed for their innovative formulas?

Look at Dermalogica, an American skincare brand that has

dominated the beauty industry for many years. But in recent

years, the flavour has changed to boutique Australian made

cosmeceuticals; we have definitely observed that more, and more

Australian therapists are receptive to Australian made skincare

than overseas skincare lines. Obviously we believe in our own

formulations, but here in Australia, our own skin therapists, now

demand Australian made. They believe in them, they like to work

with them and they proudly promote them. This confirms to us

that Australian brands are world class and can compete in the

arena with any other country.

China and Hong Kong strongly believe in Australian Made.

Remember in 2015 when a Hong Kong company purchased

the Australia vitamin brand Swisse for $1.67 billion? Now they

are seeking Australian made skincare. The Chinese believe in

our quality.

Outline how homegrown beauty products are best suited to

Australia’s climate, conditions and lifestyle?

Only an Australian skincare company can truly understand the

unique needs of our climate. With our outdoorsy, sun loving

lifestyle, we have one of the highest rates of skin cancer in the

world, so we need sun protection products that deliver on their

promise. We need products and ingredients that can withstand

that, with lightweight, non-greasy and mattifying formulas that

won’t just slide off. We need products that hydrate, packed with

antioxidants to protect against pollution and UV exposure.

We are also quite low-key in our approach – we don’t want to

spend half our life applying a 10-step regime in the bathroom.

We want products that are multi-tasking and

that deliver.

Carley Stewart

Formulating Chemist and Managing

Director of asap skin products

www.asapskinproducts.com

Sean Abel

Founder / Creator / Director

Dermaenergy

www.dermaenergy.com.au

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TALKING POINT

WATERLILY AUSTRALASIA

What advice would you offer Australian companies setting out on

their brand journey for the first time?

1. A strong vision! Be clear what you stand for and be ready for the

long haul. Having a passion is an exciting way to begin but to

commit to a compelling purpose is what will keep you focused during

the challenges. Know why you are in business and how your product

serves others both internally and externally. Integrity is key!

2. Your brand is not your logo. Every touch point a consumer has with

your business is part of your brand. How they journey through your

website. How they are greeted on the phone and in person. How

they experience your product. How you stay in touch. Consistency

around service, ethics and accountability defines your identity.

3. Which leads to my next point. Start how you want to finish. Before

you open the doors procedurise and script everything. Unsexy as

it may be clarity on your WHY allows you to effectively deliver the

HOW. Embedding these values into a working procedure manual

makes growing a team easily while endorsing standards and ethics.

What satisfaction does it provide you in supporting local jobs and

community as an Australian Made manufacturer?

Not only is Waterlily proudly Australian we also formulate and

manufacture in our very own in-house botanical laboratory here in

Brisbane Australia! Instead of mass manufacturing overseas, each

product is hand made fresh each month. It is this unique blending

method of entwining pure naturopathic nutrients with revolutionary

cosmeceuticals and sensory aromaceuticals which makes the brand

so effective.

Watching each Waterlily and Spaceuticals product imagined and

created in house by our beautiful and dedicated team is a wonderful

gift. We see that the process of artisan crafting creates communities

instead of co-workers. As a local product we take our wellness

philosophy of care and connection and apply this ethos to how we

approach sustainability and environment awareness.

How do you foresee the Australian Made landscape changing in

the future?

Slow skincare, fresh batched beauty and clean and green

cosmeceuticals are all innovations coming from the Australian

landscape. We are renown for sustainable, eco conscious and

botanically based purity. Transparent authenticity will be key. Our

industry provides a real opportunity to create space to disconnect from

tech through sensory touchpoints of care and connection including

rituals to digitally detox, arcane treatments and mindfulness elements.

Collaborations are at the forefront of brand growth. We are

currently working with Australian companies to deliver new innovative

technology. Partnerships with new ingredients include a sea mineral

concentrate harvested from the pristine Queensland coastline

delivering over 45 minerals and trace elements. We have also partnered

with a leading Australian nutraceutical company to create a food

grade encapsulated dermal delivery system to activate transdermal

penetration and longer lasting activity. It’s exciting

what the future will bring!

Michelle Reeve

Founder & Formulator

Waterlily Australasia

www.waterlilyskinbodyspa.com.au

SUNESCAPE

Outline how homegrown beauty products are best

suited to Australia’s climate, conditions and lifestyle?

The Aussie climate and lifestyle are closely linked

to the types of beauty products we use, and this is

particularly true of the tanning category. We get a lot

of sunshine here in Australia, and because the majority

of the population reside near the coast, a lot of us

are lucky enough to enjoy an active, outdoor lifestyle.

Whether it be backyard BBQs, outdoor exercise or

our famous beach culture, Aussies are exposed to a

lot of sun! Too much sun isn’t good for anyone, but it’s

especially harmful for the many Australians that have

British ancestry and fair skin types, so the dilemma lies

in wanting to look tanned, but not wanting to spend too

much time in the damaging sun! Sunescape solves that

dilemma – giving a safe, natural-looking tan thanks to

certified natural DHA and nourishing, skin-loving, plantderived

ingredients.

Has A-Beauty lived up to its reputation as the next

big trend, following in the footsteps of K-Beauty and

J-Beauty?

In the tanning category it certainly has! Australia has the

biggest range of retail and professional tanning products

of any country, especially considering our relatively small

population. We do this category better than anywhere

else in the world, and the strong competition drives all of

us to keep innovating and creating new, ground breaking

products. People are drawn to A-Beauty because of its

uncomplicated routines, native Australian ingredients

and laidback feel, and I have no doubt that this ethos

will continue to grow in popularity both here and abroad.

The concept of uncomplicated, natural beauty has

been at the centre of the Sunescape brand since its

inception in 2011, and we’re so happy to see more and

more amazing Aussie brands getting the recognition

they deserve.

Do you utilise the Australian Made logo on your

brand for certification and recognition, and what

advantages do you think it offers?

The Australian Made logo doesn’t feature prominently

on Sunescape products, but we definitely get the Aussiemade

message across loud and clear with our ‘Born

In Bondi, Made In Australia’ tagline. Being Australian

made lends credibility to our brand, because no one

knows tanning better than Aussies! I also think Australian

consumers can be quite patriotic when it comes to

throwing their support behind local brands – because we

want to see jobs and profits staying here at home, rather

than going overseas.

Matt Williams

Owner

Sunescape

www.sunescape.com.au

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TALKING POINT

NATURAL LOOK AUSTRALIA

Is it in many ways easier to sell Australian Beauty products

internationally than locally?

Absolutely, yes. Firstly, for the simple reason that salons

overseas are exposed to less Australian brands, so it

automatically creates a point of difference for your brand. It is

a great point of difference, too, because Australian brands are

seen as trustworthy due to our high manufacturing standards,

quality control and the long list of Australian-grown super

ingredients like Kakadu Plum, Lemon Myrtle or Tea Tree.

Australian-made products have a reputation for being safe,

environmentally friendly and of high quality and considered

some of the finest on the global market.

It’s not such a point of difference locally, because being

Australian Made is more of an expectation than a point of

difference. I think we are held in higher regard overseas than we

view ourselves here, too.

How has the global landscape for Australian Made brands

changed in 2020 versus one or two decades ago?

The skincare industry is one that is constantly evolving! In

the past, consumers desire for high efficiency skincare has

been greatly influenced by international brands, as Australian

products were seen as less “tried and tested and proven” in

comparison, however this is no longer the case.

The Australian Cosmetic industry is now recognised for

creating sustainable products that have gained a reputation

the world-over for being some of the best skincare brands

in the industry. Not only are they made sustainably, using

environmentally conscious products and practices but they can

also compete with any leading non-natural beauty brand.

Consumers have become much more aware of where and

how their products are being produced, as natural and organic

trends along with the shift in environmental awareness are

becoming a driving force behind skincare.

Homegrown ingredients have become sought after within the

cosmetics market and Australia has so much to offer in terms of

Natural and Organic ingredients, with our homegrown ingredients

now regarded as some of the best on the market worldwide.

What satisfaction does it provide you in supporting local

jobs and community as an Australian Made manufacturer?

We are very proud of being able to support our local

community, to have been able to maintain everything we do in

this regard over the years, despite the evolution and challenges

that have impacted our industry and pushed a lot of businesses

to move interstate or overseas.

As a family business that has been Adelaide-based for over

60 years, we have been able to employ many long-term team

members and develop very strong ties with local suppliers and

customers. It has always been at the core of our business to stay

connected to this “greater family” of Artav Australia and drive

us all to achieve, making it a very rewarding experience for us.

When we all help, we all benefit!

Andrew Taverna

Director

Artav Australia

www.artav.com.au

DERMATONICS

Do you utilise the Australian Made logo on your brand for

certification and recognition, and

what advantages might that offer?

Yes, we certainly do. Dermatonics is registered with the official

Australian Made campaign for each product. Australians look

for this symbol in many of their products. Although the words

‘Made in Australia’ are of some comfort to Australians and

those that live here, any business can list this on their product

without proper screening and certification. The true certified

Australian Made logo is instantly recognised, especially by those

familiar with the campaign here in Australia. This program has a

standardised logo and the colors of the logo immediately reflect

Australia and can be recognized from a distance without seeing

any text. There is a level of confidence that comes with a brand

that has gone through the process to be properly registered and

certified as Australian Made and we are proud as a brand to be

displaying this symbol on our products.

Is it in many ways easier to sell Australian Beauty products

internationally than locally?

I believe that Australian Beauty products sell well both locally

and internationally. On an international stage, Australia is a

trusted country and people view Australia and its brands as true

and honest. Therefore, brands with the Australian Made logo

are often viewed as high quality products, more now than a

couple of decades ago. Since the 2000 Olympics, which really

put Australia on the map, and the rise of the internet and social

media, the world has learnt a lot more about Australia and what

we have to offer. Locally, Australians are even more proud of

their own brands. However, on both a local and international

stage, it is just as important that the product is also high quality.

A brand cannot solely rely on the their Australian Made logo.

Both internationally and locally, the high quality of a product is

of utmost importance.

Tell us about the Australian Made hero ingredients that are

making a powerful impact on the beauty market.

The interesting thing about a group of hero ingredients that are

native to Australia is that they are very rich in Vitamin C. There

are multiple natives that sit in this category including Kakadu

Plum (Terminalia ferdinandiana), Davidson Plum (Davidsonia

jerseyana), Jacaranda Extract, Desert Lime (Citrus glauca) and

Desert quandong (Santalum acuminatum). By far, the extract

with the highest concentration of Vitamin C is Kakadu Plum. It

currently has the highest concentration of Vitamin C known in

a plant extract. Studies have shown that Kakadu Plum contains

about 7 g of vitamin C per 100 g of dry weight extract. This

equates to about 100 times the amount of Vitamin C typically

found in oranges. The benefit is not only that is contains such

a high concentration of natural Vitamin C, it also quite stable,

unlike some formulations that contain synthetic ascorbic acid.

This makes these Australian natives quite attractive and a

unique point of difference for Australia and

the Australian beauty market.

Dr Donna Lee Marçal, PhD

Co-Founder of Dermatonics

www.dermatonics.com.au

136 | WWW.PROFESSIONALBEAUTY.COM.AU


TALKING POINT

PELACTIV

How has the global landscape for australian made brands

changed in 2020 versus one or two decades ago?

The worldwide popularity of Australian made products has

exploded over the past twenty years. Australian made products

are internationally recognised as being clean and ethically

made, have excellence in quality and are manufactured at the

highest standards. We can now embrace the fact that Australian

manufacturing is equal to, if not better than some cosmetic

manufacturing companies internationally. In fact, over the past

ten years we have seen an increase in the number of offshore

businesses getting their products made in Australia for these

very reasons.

Australia is a popular choice for product manufacturing as we

have such high quality, natural ingredients. We are blessed with

the most unique native botanicals that offer amazing benefits

both topically and internally. Today you will see an abundance of

Australian made products displayed on cosmetic counters around

the world.

What satisfaction does it provide you in supporting local jobs

and community as an australian made manufacturer?

Being an Australian owned business manufacturing Australian

made products is rapidly becoming a rarity these days. So,

having the opportunity to provide jobs and products to

Australians gives me an enormous sense of satisfaction and pride

and it is an opportunity that I am truly grateful for. Likewise, I can

confidently say that this also works in the reverse.

My employees get much satisfaction and a sense of pride

working for an Australian owned business producing Australian

made products. Our Stockists are equally passionate about

supporting an Australian brand. They can deal with the

Company directly and on real time. They have complete

confidence in the brands’ quality and being Australian made and

have the benefit of getting support from the Company whenever

they require.

How do you forsee the australian made landscape changing in

the future?

I believe that the demand for Australian made goods will continue

to increase and therefore we will continue to see growth. This is

so important for Australians as it will stimulate the economy and

provide much needed employment opportunities. Continued

demand for Australian made products will have a flow on effect to

the manufacturing industry, hopefully supporting this sector that

we have seen dramatically die off over recent years

I predict that it will become much more common to see

the ‘Australian map’ icon on many more international brands,

particularly in China where Australian products are rapidly

increasing in demand. This is a positive reflection on the

Australian manufacturing industry, and will no doubt have a rollon

effect and therefore create growth in our

manufacturing sector.

ORGANIC NATION

Has A-Beauty fulfilled its status as the next big trend -

following in the footsteps of K-Beauty and J-Beauty?

A-beauty definitely has its place within the global beauty

markets. K-beauty exploded with colourful instagrammable

images, sheet masks and kitch designs. J-beauty has

a different approach it is more subtle in its design and

embedded in Japanese traditions of a quiet seriousness.

A-beauty represents an uncomplicated approach to

skincare, high-performing and designed to protect and repair

skin touched by the Australian environment. A focus on our

incredible native ingredients is also coming into play. A-beauty

sits in a unique position. Historically our beauty traditions

were heavily influenced by Europe, as we have developed we

have connected with many Asian and Island beauty traditions.

A-beauty brings the best of both worlds together.

Tell us about the Australian Made hero ingredients that are

making a powerful impact on the beauty market.

You would need to be living under a rock to have not heard

about Kakadu Plum. Touted as the worlds richest source of

Vitamin C, it is highly stable and a little miracle worker when

it comes to providing anti-oxidant protection for your skin.

Kakadu Plum fits beautifully into Australian skincare as it helps

fight back against one of the biggest environmental aggressors

you see within the Australian environment, the sun.

Tazman Pepperberry is another ingredient that is gathering

international recognition. Native to the South Eastern lands

of Australia. It is a hardy bush that thrives in harsh cold windy

conditions. This remarkable little berry has an anti-oxidant

power 3X greater than blueberries as well as being a wonderful

anti-inflammatory.

When we think of Australia we think of the beach and

the heat, when we think of our skincare we want to make

sure it maintains our skin’s hydration. Three native berries,

Pepperberry, Riberry and Muntaries, also part of our bush

tucker heritage, have an added benefit in our skin care.

Do people believe in Australian Made science and

technology when compared with overseas R&D from

Germany, USA and Japan which are acclaimed for their

innovative formulas?

Having manufactured our products (across two ranges) in

Australia for 25 years I have to say Australia is just getting

better with age. As our world globalises much of the R&D

and advancements in technology are available to local

manufacturers. With native Australian ingredients getting

more and more international focus we are seeing more

innovation and specialisation. Australia has a natural affinity

with nature and I honestly believe we are on a par with global

leaders when it comes to creating clean, green skincare

incorporating the latest in technology to

ensure performance.

Kerry-Anne Raiola

CEO

Pelactiv

www.pelactiv.com

Vanessa Jilly

Co-founder of Organic Nation

www.organicnation.com.au

138 | WWW.PROFESSIONALBEAUTY.COM.AU


AUSTRALIAN MADE

Organic Nation Bioactive

Black Rice Scrub - Professional

Beauty Solutions 1800 625 387

asap B Super Complex

with Niacinamide - asap

Skin Products 1300 131 970

Dermatonics Clearskin

Breakout Prevention Cream

Sentryca 02 9188 8819

DermaEnergy C3 Serum

DermaEnergy 1300 799 709

Pelactiv Essential

Skincare Precious Oils

Pelactiv 02 8422 5000

140 | WWW.PROFESSIONALBEAUTY.COM.AU


AUSTRALIAN MADE

Waterlily Spaceuticals

Super Smart The

Ultimate Wrinkle

Rejuvenator - Waterlily

07 3390 3988

Intraceuticals Retouch

Lift - Intraceuticals

03 9751 8000

Summer Kiss Spray

Tanning Mist 15% DHA in

Ultra Dark Bronze

Artav Australia

08 8300 1999

Sunescape Month

in Maui Instant Self

Tan Mousse in Dark

Professional Beauty

Solutions 1800 625 387

142 | WWW.PROFESSIONALBEAUTY.COM.AU


BLUE LIGHT PROTECTION

Revive Moisturisers imbued with IBR-Urbiotect

1300 799 709

energy@dermaenergy.com.au

dermaenergy.com.au

Black Label by


BUSINESS

5 STEPS TO ENSURING

QUALITY CONTROL

Want to get the best

out of your business?

Otto Mitter reveals

his checklist for quality

control and peace of

mind in your company.

IN BUSINESS, IT’S always great to keep an open mind about

making improvements in your workplace. It doesn’t matter what

your business does, whether you manufacture products offer

education, or provide a service to customers there is always room

for improvement when a business is moving along its journey.

Here are my top tips for improvement.

Setting a benchmark - Raising the standard

Your business or brand will always have a vision and a certain

feel about it that you wish to project to customers and you really

need to work out what that benchmark is that you absolutely

must adhere to every time you are implementing new products

or services. For example, when manufacturing cosmetics we have

many regulations that must be followed, GMP requirements,

labelling laws and regulations, but let’s look a little deeper than

that, what can we do over and above the standard requirements?

Once we take on this mind set, you’ll start to see this really helps

to keep your standards above the rest or what is usually expected.

Yes, you will say, makes sense, but that is extra work and I don’t

have time to do any extra work. Well in many cases it might not

be that much extra work but to be better than the average usually

does take a bit more effort from the get go. If you can ask yourself

144 | WWW.PROFESSIONALBEAUTY.COM.AU


that question am I going to be better than the average and the

answer is yes, then go for it and watch your standards rise and

others follow.

Learn from mistakes and document

Your journey in business is one for you to learn, grow and

hopefully always improve, we’re all human at the end of the day

and we can only be perfect 98% of the time, right? Sometimes we

have amazing ideas that make complete sense to us and then when

we action those ideas they may not always go to plan and you

know what? That is okay and we need to learn to understand that’s

how life and business works and not beat ourselves up about it.

Yes, mistakes can be very costly hence why it is a good way to learn

not to ever do it again. But sometimes mistakes can be forgotten

so it’s always important to track what has

happened in these circumstances analyse

and report on it. Write down the system

for ensuring that you won’t have that issue

again and then action that with your team.

It’s all well and good having a conversation

about things and from my experience over

the years and especially when your company

grows to a larger number of employees,

having things documented and procedures

that rectified mistakes is a great reference

point to go back to and it usually reinforces

the information to your team to ensure that

you don’t run into that trouble again.

Ongoing training

Following on from my above point,

ongoing training is a vital part of improving

performance and quality within your

team. Using the data that you collect from

mistakes you may have made along the way

and various analytics and reporting you can use this information to

train team members to ensure that they have the procedures they

need to avoid issues in quality in whatever it is you’re doing in your

business. It could be the way your team communicates within the

workplace to your clients, it could be an application procedure that

has not been followed in a treatment plan, it could be incorrect

statements or representation on social media and how your brand

wishes to be represented. There are so many aspects to business

that need procedures and ongoing training to ensure that you

maximise quality control on all of these levels. The training doesn’t

necessarily need to be expensive or even outsourced, just ensure the

sessions are exciting to your team and engaging so keep thinking

outside the square but remember that keeping the ongoing training

positive, influential, motivating is going to excite your team and

motivate and help to lift those quality standards and keep them

consistent. Look at the areas in your business that maybe falling

down and implement some positive training strategies and watch

things turnaround.

Feedback assessment from team members –

Listen to your team

Most of the time as a business owner, we have a great idea on what

it is we need to do and implement so we can continue to grow

and have customers adoring what we offer. However, businesses

also really thrive on fresh ideas and sometimes these fresh ideas

can happen in brainstorming sessions or getting great feedback

from your team members who are often on the coalface of what

is happening in the business. There’s an old saying which is hire

people that are better than you at doing particular tasks and I’ve

certainly seen this works for me over the years, if you have the

right people on your team they can certainly help you come up

with ideas and strategies that help to improve the quality of your

services. Having regular meetings and great communication with

your team and just asking them questions and getting feedback

on what they think could be improved often opens up doors that

you may not have seen were there in the beginning. Ultimately

as the business owner it is up to you to guide the ship along the

journey but listening to your crew can

really help you get to that destination a

little faster.

Positive approach and focus on

improvement

If we always had an outlook that

everything we do is perfect and there is

no need to improve then most likely we’d

get a good shock along the way when we

see our competition soaring past with

some innovative system that we haven’t

thought of yet.

The world really is moving faster

than ever, and information is so readily

available at everybody’s fingertips. Some

people say that “knowledge is power”,

however that knowledge is of no use

if it is never implemented in the right

way. That knowledge will just sit there

forever until somebody does something

with it. Focusing on having a positive approach to improving any

systems within your business is also a big one for me, positivity

is very infectious and will encourage others to help you achieve

these goals, I’m not saying that you have to laugh, smile, hop

skip and jump into work every morning, what I’m saying is you

need to really believe that what you’re doing is the right way and

be enthusiastic about it - not this is a drag and it’s a real pain

to have to follow this system kind of way. That kind of attitude

will drag you and everyone else down around you. Harness

your knowledge to action the systems that are going to take

effect and keep a clear eye and focus on what it is that is falling

down. Have a game plan with your team, identify the issues,

understand everyone’s interests that is involved, list the solutions

and options, agree and then implement. After these steps you

evaluate and track your progress. Following these steps can

help raise the quality standards and give you the advantage over

the standard. n

Otto Mitter

Managing Director

www.eximport.com.au

PROFESSIONAL BEAUTY | 145


INTERIORS

The Interior Design looks

SET TO TRANSFORM

YOUR SALON SPACE IN 2020

Here are the looks that are going to dominate salons for the year to come. 2020 is all about

looking beyond ‘what’s trending’ and embracing a style you love that represents your brand.

Comfortel’s Brand Manager Lisa Feleppa shares her salon inspiration.

BRANDING BLUSH

With blush, coral, and nudes being introduced into

many salon’s branding identity, it’s only natural that it

is making a huge influence in how salon interiors are

incorporating the oh-so lovely feminine hue. In 2020,

you will see more salons embrace their brand colours

and not be afraid to introduce it into wall colouring,

fixtures, décor and even furniture and equipment.

If it matches who you are as a business, it will never

outdate and I’m excited to see more of this influencing

more salon spaces in 2020.

Olive & July

Beauty Studio

WA

@oliveandjuly

Anastasia McGrath Make Up

Studio & Academy

NSW

@makeupbyanastasia

Photo credit: The Palm Co. @the.palm.co

Skin Collective

WA

@skincollectiveau

The Parlour Room

NSW

@theparlourclovelly

REFINED BOHO

For the Naturalist within, this is a laid-back style that’s

earthen luxury. With Byron Bay your design muse, the

look is very much about keeping things simple while

adding natural textures like timber, cane and rattan

with an earth colour pallet that ignites the senses and

centres the mind.

Beauty Ink

Eyebrows + Skin

WA

@beautyink_perth

Designer

Tip: Instead of

scattering individual plants

all over the place, the newest

idea is to concentrate them in

one area of the salon, think plant

pots with carved stone or even

an arrangement of dried

floral like pampas.

Little Company

NSW+VIC

@_littlecompany

BEAUU

NSW

@itsabeauulife

Photo credit: The Palm Co. @the.palm.co

Design: @somethingmoredesign

Aesthetica Byron Bay

NSW

@aestheticabyronbay

146 | WWW.PROFESSIONALBEAUTY.COM.AU


ARCH WAY

TO HEAVEN

Arches are making a huge come back and are

transforming salon interior and decorating across

homes, retail and salons. Curves and classic arches

create a luxurious atmosphere of ancient chic, add

unique character to modern interior design and

enhance the elegance of the space.

Whether it’s a doorway, in furniture pieces, or a

bespoke wall alcove for your retail products and

display, it’s no doubt, that arches are here to stay.

Hilary Holmes Make Up

VIC

@hilaryholmesmakeup

Kristin Fisher Eyebrows

NSW

@kristin.fisher.eyebrows

Salon Gabrielle

VIC

@salongabrielle_

Photo credit: Pinterest

MODERN TEXTURES

& PATTERNS

Materials like Terrazzo and Decorative Mosaic Tiles are enjoying

a major revival, not just as a material but also as a design feature.

The tiles are either micro and refined or oversized and graphic.

Sculptural forms, touch me textures and a colour palette that

is restrained, is combined with natural materials like concrete,

timber and glass. The style is stripped down to its essential

elements and the space is left to make the design statement.

Artisan Aesthetic Clinics

QLD & NSW

@artisanclinics

The Skin Boutique

VIC

@theskinboutique

Design Tip:

Have a pared-back

approach to designing the

space. Use colour sparingly,

and let the natural textures

and patterns be the

design focus.

Claire Francoise Skin & Body

VIC

@clairefrancoiseskin

BEAUU

NSW

@itsabeauulife

Photo credit: The Palm Co. @the.palm.co

Design: @somethingmoredesign

PROFESSIONAL BEAUTY | 147


INTERIORS

L uxe salon

looks for less

SUMMER 2020

Achieving a polished and on-trend look for your salon needn’t come at a

hefty cost. Here’s our edit of the key pieces to snap up this season.

148 | WWW.PROFESSIONALBEAUTY.COM.AU


Shop the products inspired by beauty spaces…

Aesop Hand Resurrection

Aromatique Hand Wash

Aesop 1300 721 754

Woven rug

www.sheridan.com.au

Pared back style

www.target.com.au

Blush accents

www.target.com.au

Klinta Organic Face Towels – Nordic

Fusion wholesale@nordicfusion.com.au

Bodrallo Pinheiro platter

Matches Fashion

www.matchesfashion.com

Palm Beach White Rose & Jasmine

Scented Soy Candle

www.palmbeachcollection.com.au

Making light work

www.kmart.com.au

Trending vases

www.figandbloom.com.au

‘Ando. Complete Works 1975 –

Today. 2019 Edition’ book

Taschen www.taschen.com

PROFESSIONAL BEAUTY | 149


THE GLOBAL BEAUTY

COMMUNITY GATHERS AT

COSMOPROF ASIA 2019

There was plenty of inspiration and innovation at the 24th edition of Cosmoprof Asia.

We take a look at the highlights.

COSMOPROF ASIA, THE leading international beauty

trade event in the region, concluded its four-day run (12-15

November) at the AsiaWorld-Expo (AWE) and Hong Kong

Convention and Exhibition Centre (HKCEC). Once again, the

show reaffirmed its role as the world’s most important gateway

to the Asia market. It also proved the success of the “One Fair,

Two Venues” formula by offering brand-new updates, avantgarde

industrial solutions and innovative content to 2,955 highly

qualified exhibitors coming from 48 countries and regions,

who showcased their new products and services across the two

venues’ 118,900 sqm of exhibition area.

24 Country, Region and Group Pavilions presented new

projects from across the globe, with small and mediumsized

companies coming from Australia, Belgium, Bulgaria,

California, China, France, Germany, Greece, Hong Kong,

Israel, Italy, Japan, Korea, New Zealand, Poland, Singapore,

Spain, Switzerland, Taiwan region, Thailand, Turkey, UK, USA,

and for the first time, Russia.

Korea was the Country of Honour for the 2019 edition,

featuring around 600 companies across all sectors and

presenting seminars and live demonstrations of what is new

in K-Beauty.

“The show confirmed its leading role as the global beauty

event dedicated to Asian-Pacific markets,” said Antonio

Bruzzone, General manager, BolognaFiere Group, a joint

venture partner of Cosmoprof Asia Ltd. “Thanks to all

specific services provided on the show floor and to the special

initiatives organised during the exhibition, Cosmoprof Asia

offered an exclusive preview of the main trends and news

from the significant markets in the area, facilitating business

opportunities and networking. The show remains the most

important appointment for all international companies and

operators focusing on Asia, and the participation of key

professional figures in the cosmetic industry confirmed it is the

best of the best who attend Cosmoprof Asia”.

David Bondi, Senior Vice President - Asia of Informa

Markets and Director of Cosmoprof Asia Ltd, added, “Despite

the challenges that Hong Kong has been facing, Cosmoprof

Asia remains the ultimate meeting place for the global

beauty professionals. We received positive compliments from

exhibitors and high-quality visitors who engaged in serious

trading at the show. This year, we had made unprecedented

investments in visitor promotions and logistics arrangements

showing our commitment to delivering a world-class trade

150 | WWW.PROFESSIONALBEAUTY.COM.AU


PROMOTION

show experience to our customers. As a result, the fair

attracted buyers from more than 120 countries and regions with

satisfactory growth in buyer

attendance from emerging markets such as Bulgaria, Brazil,

Colombia, New Zealand, Russia and Turkey, despite a reduced

overall visitor turnout, especially from among those from

Mainland China.”

Sourcing platform

The breadth and depth of products and services available at

Cosmoprof Asia left professional buyers genuinely impressed.

“Despite the tension in Hong Kong, we found the exhibition

perfectly organised and we were glad we made the right

decision to take part,” said Dana Zilberstine and Ofri Shaysh,

owners of DNO Group from Israel. “We are looking forward to

attending Cosmoprof Asia 2020.”

“It’s very interesting to see a lot of famous and high quality

luxury packaging exhibitors from Korea and we managed to

acquire some prospective suppliers,” said Clarabelle Ang,

Laboratory Technician with Singapore’s Vallaurix Pte Ltd.

“Cosmoprof Asia is the best platform for the beauty

industry worldwide,” said Priyanka Tyagi, Founder of

Veeranganam Ventures in India. “It has been a wonderful

experience for me to learn about the latest trends in the beauty

world. I would like to give my thanks to the entire team of

Cosmoprof Asia for such a well organised show, in spite of the

difficult situation in Hong Kong.”

Meaningful conversation

The 2019 edition of the fair drew the attendance of more

serious buyers, and remains the most robust marketplace in

Asia, according to exhibitors.

One of the leading suppliers at Cosmopack Asia

(AsiaWorld-Expo), Anna Dato, Make Up Strategic Marketing

& Account Development VP Asia of Intercos Group from Italy

said, “Cosmoprof Asia is the main platform when we talk about

beauty in Asia. Since our company wants to grow, especially in

the Southeast Asia market, we really wanted to be here to make

a stance and be visible.”

Erwin Schuster, Head Market Segment New Markets

and APAC of GEKA GmbH from Germany, confirmed the

importance of their presence at Cosmopack Asia. He said

business is not done between businesses but between people,

so it is still crucial to meet, discuss and look at the products

in person. This is always far more effective than sending

100 emails.

Exhibitors at Cosmoprof Asia (Hong Kong Convention

and Exhibition Centre) were satisfied with the results in this

challenging situation in Hong Kong.

Birgit Huber, Deputy Director General at The German

Cosmetic, Toiletry, Perfumery and Detergent Association

(IKW) commented, “This year 46 companies participated in

the German Pavilion. The expectations were not as high as in

other years because of the

political situation. However, a first analysis shows that for most

of the exhibitors the expectations were exceeded. There were

many good conversations and also more time to talk to the

customers. But what was missing were potential new customers

who stayed away from the fair.”

Christal Leung, Skin Care Formulator & Product

Development Manager at Hong Kong-based Skin Need said,

“Cosmoprof Asia is not only a business platform at which to

exhibit, but also a place to learn about what’s happening in the

industry and how can we perfect our products and services.

I can’t think of any beauty brand interested in establishing

their presence in Asia who would not prioritize exhibiting at

this expo.”

In addition to its wide range of exhibits, the B2B marketplace

featured an exclusive programme that aimed to inspire, educate

and drive innovation. COSMOTRENDS Gallery showcased

the most interesting products and the upcoming trends of

the beauty community. The Cosmoprof and Cosmopack

Asia Awards Ceremony on 13 November celebrated the most

outstanding products and industrial solutions.

CosmoTalks sessions across both venues provided market

updates and insights dedicated to specific beauty segments.

SAVE THE DATES FOR 2020 EDITION

Cosmopack Asia (AsiaWorld-Expo) – 10 to 12 November 2020

Cosmoprof Asia (Hong Kong Convention & Exhibition Centre)

– 11 to 13 November 2020

For more information about the show, visit www.cosmoprof-asia.com

PROFESSIONAL BEAUTY | 151


SALON VIEW

Seaside

SANCTUARY

Nestled along the Main Beach

strip at the heart of sun-soaked

Gold Coast is the newly

opened Ultra Body and Skin.

Co-owned by experienced

clinicians, Monique Valle and

Kellie Cohen, the space fuses

the pair’s passion for aesthetics

with a desire to provide the best

for their clients.

How did the two of you come to

working together?

“We actually get asked this question a lot and

up until the pre-opening of our clinic, we were

complete strangers! We were introduced via

a family connection who through some initial

discussions, realised that our skill-sets, knowledge

and experience complimented each other nicely

and well, here we are!

What makes ULTRA Body and Skin

different to other skin and body

treatment clinics?

“Ultra Body and Skin is really a one-stop shop

for all your body and skin needs. We are able to

complete more than one treatment at once, and

will often combine our treatments to help save our

clients time and money.”

You’re location in Main Beach, which

is a great drawcard in itself. Tell us

more about the overall look and feel

of your clinic.

“Ultra Body and Skin is very Main Beach -

luxurious and classy. We have tried not to make

it feel too clinical, and because of this we are

often told by our clients that the clinic feels

very professional but with a comfortable and

inviting vibe.”

Who are your typical clientele?

“As Ultra offers an array of different treatments

our clientele is a mixture of both men and women,

typically middle-aged to more mature aged. We also cater to teens with our

extensive acne treatments and products.”

What are your most commonly requested treatments?

“Fat Freezing! Everybody wants it and they want it now! And why wouldn’t

they? It’s the easiest way to shift stubborn fat permanently! Injectables are also

hot on our list of services, for both men and women.”

Tell us how the introduction of payment plans and online

booking technologies have impacted your business.

“Zip Pay and online bookings have allowed our clients to make appointments

whenever it suits them. Zip Pay has been fantastic, especially when it comes to

higher- end treatments, as clients can treat now and pay later!”

Tell us why you believe the use of The Ultraformer III is of

such benefit to your clients.

“The Ultraformer III is the gold standard in High-Intensity Focused

Ultrasound (HIFU) devices. After working with a few other machines,

nothing compares or comes close to this device. The results speak for

themselves and our clients are thrilled with the outcomes.”

What have been some of your biggest achievements while

running Ultra Body and Skin?

“Being featured on the Gold Coast news and Gold Coast paper have been our

biggest achievements to date. The coverage and response from both media

152 | WWW.PROFESSIONALBEAUTY.COM.AU


WE ARE QUICKLY

BECOMING MORE

TECHNOLOGICALLY-

SAVVY BY NAVIGATING

THE CONFUSING WORLD

OF GOOGLE ADVERTISING

AND SEO.

outlets has been fantastic for our business as we

still get people coming in talking about it.”

And what have been some of the

toughest challenges your business has

had to overcome?

“We have only been open for a short time, however

as therapists we are quickly becoming more

technologically-savvy by navigating the confusing

world of Google Advertising and SEOs.”

Finally, tell us what is the ideal

experience you hope to provide to

your clients?

“Ultra Body and Skin is results-driven. We

listen to our clients and offer comprehensive

consultations from which we’re able to create

tailor-made treatment plans with the goal of

achieving the results our clients are looking for. At

Ultra Body & Skin you aren’t just another client,

you are THE client.” n

Ultra Body and Skin

Shop 2, 30 Peak Avenue

Main Beach, Gold Coast, QLD

07 5619 5499

www.ultrabodyandskin.com.au

PROFESSIONAL BEAUTY | 153


Health and

WELLNESS

These products are essential

for top to toe well-being

154 | WWW.PROFESSIONALBEAUTY.COM.AU


Optima Nutricosmetics Ultimate

1.0 Complete Skin Food Elixir

- Optima Nutricosmetics

www.optimanutricosmetics.com.au

WELLNESS

Ecoya Wild Strawberry Frose

Candle – Ecoya 1300 730 180

Sensori + Toowoomba Carnival

Air Detoxifying Aromatic Mist

Sensori Plus hello@sensoriplus.com.au

Goldfield & Banks Velvet Splendour

Natural Spray 100ml - Goldfield & Banks

info@goldfieldandbanks.com

Murphy & Daughters Green Tea Murray

River Bath Salts - Murphy & Daughters

www.murphyanddaughters.com.au

In Essence Pure Essential

Oil Tea Tree - In Essence

1300 650 981

Palm Beach Collection

Wellness Bergamot, Jasmine

& Lime Diffuser - Palm Beach

Collection 02 9999 4001

PROFESSIONAL BEAUTY | 155


READY, SET, GLOW…

Byron Bay based holistic practitioner Olivia Ferrari explains the importance of

looking after your inner health for a healthy new year ahead. By Anita Quade.

Tell us how you started out in holistic massage?

“It was a case of pure chance. I am the kind of person who wants

to know everything about everyone, someone who is super curious

about the facts of life and living. This desire led me to studying

Human Anatomy & Physiology at University, something I really

enjoyed, which not only created the foundation of my human

anatomy knowledge but stoked the fire of interest. In India 2017

I was introduced to bodywork (massage) as a form of wellness,

maintenance and disease prevention. Here I explored the history of

massage as well as multiple modalities which I have combined into

my own unique style.”

How important is gut health to overall wellness?

“Gut health is instrumental to overall wellness. According to

Ayurvedic Tradition we believe the gut is the creator of disease

and therefore should be respected in such a manor. ‘Gut’ and

‘health’ have become such buzz words in the last 20 - 30 years

and because of this there is a vast amount of misinformation

claiming you ‘should’ do certain things for optimal wellness.

And although gut health is instrumental to overall wellness

there is no one size fits all and every tiny piece of information

you read in this regard should be read with caution and

personally tested with reasonable timeframes. Despite the

information claiming ‘must dos’ every human body is extremely

different. The bacteria in your gut is not the same as anyone

else’s on earth and this must be taken into consideration when

reading information from someone who is not yourself.”

How can people look after their gut health?

“This is a huge and a very personal question. There is no book

you can read, pill you can take, video you can watch that can

answer this question for you. You must be the person to answer

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WELLNESS

this question for yourself through self-exploration.

If I was to give someone any suggestions on how

one could look after their stomach I would say

meditate. Meditate and explore your body, ask it

questions, listen, sit, try different foods/routines/

supplements and cease anything that doesn’t work

for you. This is something that has to be done

every day, something that is a continual journey

not a destination, because what worked for you

today may not work for you tomorrow.”

Tell us about your beauty routine?

“I am involved in a super simple regime. I am

moving into a space where I only want to topically

apply product that I can also eat. As the skin

being such a huge organ and place of absorption

I really want to ensure that everything being

absorbed is beneficial.”

What are your favourite daily rituals?

“I have a swim in the ocean which freshens up

my body and sets the tone for the day. I think

cold salt water is a hidden beauty secret, my skin

glows after a swim and looks much clearer. I love

to scrub my feet and use body polishing gloves to

cleanse/exfoliate over soap, where possible. I also

use a good quality coconut oil to cleanse more

sensitive areas and remove makeup.

Next I put on either an Ultraceuticals SPF 30

cream or my votary 21 super seed oil depending

on the weather and lavish my body in a beautifully

thick body cream. I have used body creams for as long as I can remember and

I would say it has a lot to do with the firmness and softness. At the end of the

day I wash my face with my beautiful face halo or coconut oil.”

What are your favourite products?

“Long-time favourites are Ultraceuticals (EVERYTHING! - Ultraceutical

products are one of the contributing factors that helped me move away from

cystic acne.), Votary 21 super seed facial oil, essential oils of all kinds and

Epsom salts for alkalising.”

What is the one product that you can’t live without?

“Votary oils – they are divine. Expensive but oh so worth it.”

What is your favourite beauty treatment?

“Massage. I absolutely adore receiving massage and exploring new modalities.

I think there is nothing better than having an amazing massage. I love the

feeling leading up to, during and the relaxation afterwards. Up until recently,

with my new move to Byron, I was having weekly massages with different

practitioners. This is something I will resume to once the dust has settled and

I’ve spent some time researching local practitioners. I also adore having my

eyebrows shaped!”

Do you have a favourite beauty bolthole?

“I love having treatments at the Langham Sydney. Although the massages

are a little hit and miss, the whole experience of luxury, with the benefit of

no phone signal, is divine and truly nourishing. I also love my time with

my eyebrow specialist. I have been seeing Elle who works at HoneyTusk

Eyebrows; the whole experience is always perfect and they really know

their brows.”

Do you only use organic products?

“I don’t limit myself to any subclassification. I love to explore a range of

products. There are a couple of loop holes with using the word organic and

therefore I tend to choose ethical brands – cruelty free and ideally not in

plastic – but as we all know this can be hard to find.”

Supplements ie: collagen capsules, collagen drinks etc are

big news in beauty – what do you think of this?

“If they work for you then continue them I have heard some good experiences

within 14 days of useage (from back pain relief to hair repair) – just triple

check the ingredients. Some brands have so many added chemicals. A close

girlfriend of mine was using a brand that had so many added chemicals it was

actually more detrimental to her health for her to continue, do your research!”

Who inspires you?

“Mother nature. I am constantly stimulated by her untouched beauty here in Byron.

I find it incredible walking along the beach in the morning, seeing the sun

rise above the ocean and then making my way to Broken Head where red

earth meets the ocean. I love to paddle in the local Tea Tree lakes and listen

to the bird song, I feel so utterly inspired to live, move and breath after my

time here. I think the power of nature is underrated!”

What are your plans for the New Year?

“Stay local. Living in Byron I am blessed that quite a few friends will pop

here for the festivities. My new home Is right on the beach, so weather

permitting beach hangs and home cooked goodness.” n

PROFESSIONAL BEAUTY | 157


CAREER

HOW I GOT HERE:

FLORENCE

BARRETT-HILL

Founder, Director of Education, Pastiche Training

Tell us about your upbringing and education.

FB-H: “I was born in New Zealand and grew up in Papatoetoe,

Auckland. I trained as a beauty therapist at The Joyce Blok

Beauty Therapy School at Mt Eden, Auckland, graduating in

1975 and continuing with post-graduate training in 1976 as an

electrologist. I was a member of The New Zealand Association

of Registered Beauty Professionals as an associate member while

in pharmacy and became a full member after graduation. I then

served on the association committee off-and-on over the years.”

I WAS DETERMINED FOR THE

THERAPIST TO BE AS HIGHLY

EDUCATED AS THEY COULD

BE, SO THEY WERE NOT RIPPED

OFF AND UNDERMINED.

What initially sparked your interest in the

beauty industry?

“I worked at a department store during the school holidays

and learnt to blend and customise facial powders for Paul

Duval cosmetics. Once I’d left school, I worked at the local

pharmacy learning to be a dispensary technician; this work also

included working within the store. I soon learnt that I did not

have all the answers about skin so later decided to extend my

knowledge base by becoming a beauty therapist.”

At the start of your beauty career, what were

some of the biggest trends that came out of

the skincare industry at that time. What are the

biggest changes you’ve seen come through in

the last three decades?

“I would say that the most significant thing to hit the shelves in

the mid-1960s was the moisturiser. We taught customers to use

these products to improve their foundation application because,

in those days, foundations were very drying and difficult to

use. By applying moisturiser to the skin and blending the

moisturiser with foundation they became easier to apply.

By 1976, when I opened my clinic - The Florentine Beauty

Therapy Clinic in Papatoetoe - facials, waxing and electrolysis

were the mainstays of clinical services. Since that time, facials

have become more than just relaxation treatments and beauty

therapy-only skincare lines have popped up in droves. Before

this, however, the industry only used domestic retail lines such

as Harriet Hubbard Ayer and Clarins. Sunbeds are no longer

considered acceptable, but they were very popular in the 80s!”

What led you to founding Pastiche?

“Pastiche was a name that came about as a result of my

working as a volunteer for the local burns support group in the

mid-1980s. With that group, I helped with the rehabilitation of

patients, teaching them to use camouflage makeup and assisting

them back into the workforce. It was work that involved many

aspects of my skill base.

In 1994, I named the education side of my business

Pastiche Resources because it translates to a collage, collection,

combination, and/or patchwork of things, and that seemed to

imitate the array of skills I had practiced during my volunteer

work. Ultimately, the Pastiche training program was devised

to help prevent future generations of beauty therapists to not

make the same mistakes I did in my early years as a beauty

therapist and clinic owner.

What is Corneotherapy, and why are you

passionate about it?

“Corneotherapy is an innovative and progressive methodology

of thinking, with core principles based around the correction

and restoration of the stratum corneum and barrier defence

systems, while keeping the epidermis intact at all times.

Corneotherapy cosmetic chemistry is the care of the stratum

corneum using topical therapies that mimic skin structure

and function.

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Why am I passionate about Corneotherapy? It became

apparent in the late 1990s that the industry had begun to lose

its way. I believe this came about from the advent of AHA

peels in the early 90s and desquamating modalities such as

microdermabrasion. We (the industry) thought we had found

the elixir of youth because we had a treatment that physically

changed the skin by peeling it. Watching the skin peel over a

week to ten days was exciting, rather misguidedly, I might add.

In those days we did not know enough about the structure of

the skin and the lifecycle of the keratinocyte cell onto which

we were applying all these acids, nor did we fully appreciate the

long term effects of doing so.

It was Dr Dez Fernandes who first raised the alarm with his

article ‘The epidemic of over-exfoliation’ which we published in

our online e-magazine (Beautymagonline) in the early 2000s.

Education was the only way to change this mindset, and with

mentors such as Dr Hans Lautenschläger, together we formed

The International Association for Applied Corneotherapy

in 2013.

ULTIMATELY, THE PASTICHE

TRAINING PROGRAM WAS

DEVISED TO HELP PREVENT

FUTURE GENERATIONS OF

BEAUTY THERAPISTS TO NOT

MAKE THE SAME MISTAKES I

DID IN MY EARLY YEARS AS

A BEAUTY THERAPIST AND

CLINIC OWNER.

Your philosophy refers to the idea that the

cause of a skin concern needs to be understood

before a means to rectify it can be achieved.

Why is this important?

“Without establishing cause and relating its effect to skin

structure and function of the problem, the wrong treatment

program can often be chosen, meaning the skin is not treated

correctly and thus, becomes unresponsive. The cause, and

then knowing the subsequent effects on the skin structure and

function, is the basis of The Pastiche Method of skin analysis

procedure. This knowledge can then be linked to product

composition, and the result is a correctly chosen

treatment program.

I teach that there are extrinsic and intrinsic causes to

the clients’ skin. Some are genetic and can’t be changed;

others are caused by client behaviour. If the client is not

made aware of these causes she will not become accountable

for change to her behaviour, and skin improvement will

be negligible.”

IT BECAME APPARENT IN

THE LATE 1990S THAT THE

INDUSTRY HAD BEGUN TO

LOSE ITS WAY.

What drew you to teaching?

“Some early industry suppliers tended to think of beauty

therapists as ‘blonde bimbos’, which I found offensive. I was

determined for the therapist to be as highly educated as they

could be, so they were not ripped off and undermined.

The education of therapists was vital to ensure they

knew the importance of understanding the skin structure

and function, cells and systems, and could then link that

knowledge to product composition. They could determine

whether or not a product’s composition or treatment modality

was viable. I was determined for the therapist to be as

highly educated as they could be, so they were not ripped off

and undermined.”

You’ve experienced various career highs. Tell

us about the lows.

“A low point for me was realising I can no longer travel long

distances nor stand for four days at a time teaching. As a

result, I wrote the online distance learning program. Today,

I continue to educate and stay in contact with the industry

that way. Oh, and I can also continue my own education by

attending university via the internet!”

What’s the best piece of career advice you

ever received.

“Joyce Blok said the best piece of beauty therapy equipment is

‘your hands’.”

You’re currently sharing your knowledge

and experience with others. What are your

current goals?

“In my career - complete the cosmetic chemistry online

distance learning program. Personally - enjoy family time.” n

PROFESSIONAL BEAUTY | 159


PROFILE

Home Grown

HEROES

ALICIA

PASFIELD

Founder of Rare by Livkin

reveals her inspiration to

Anita Quade

Tell us how you founded Rare

by Livkin which was launched

in 2018?

“I realised several years ago that

there just wasn’t any products

that would compliment my skin

type and give me the tone,

texture, radiance, rejuvenation

and hydration that I needed to

achieve quality healthy skin I was

desperately seeking as a woman

with mature skin.

So after many years of product

research and development

I was ready to launch a high

performance cosmeceutical

brand, However this changed

quickly when by chance I came

across the newly discovered New

Zealand Glacial clay which was

formed over millions of years ago,

Amongst the purest in the world

I just knew I had to combine

this mineral rich detoxifying

clay with my knowledge of high

performance actives, Australian

Botanicals extracts and the

vibrational properties of some of

the rarest minerals and gemstones

to create a luxurious holistic

beauty brand designed to not only

achieve immediate results but also

energise, balance and restore the

mind body and the skin.”

What do you love most about

the skincare industry?

“I love helping women of all ages,

and especially middle age women

who need a hydrating base

and anti-ageing treatment that

actually improves the quality of

the collagen and elasticity of the

skin. The skincare industry is the

perfect platform that allows me

to follow my passion of helping

woman to find their inner spiritual

beauty. I feel very accomplished

and satisfied knowing that I

make a difference in thousands

160 | WWW.PROFESSIONALBEAUTY.COM.AU


of women’s lives every day, Not

just to improve their external

beauty but affecting their overall

beauty this is what I call “energetic

beauty” resulting in all kinds of

life changing, lifestyle choices

and habits through daily rituals

that change people’s lives and

connection to self.”

You have won numerous

prestigious beauty awards –

any standout moments?

“For me I think the very first award

is always the one you remember

the most, to be recognised in your

first year as the best Australian

beauty brand 2018 by Byrdie

Beauty was a standout and

memorable moment, knowing

there was hundreds of new brands

that entered in this category and

Rare was the one selected out

of so many nationally truly was a

fabulous achievement. Another

standout would be our first

magazine feature it was offshore

with British Vogue they featured

our Glacial Lift Diamond and

pearl sleep mask it really set the

bar for me at that time.”

Words you live by in business?

“Passion, commitment

and innovation.”

Favourite beauty treatment?

“I love using my Rare Glacial Lift

Tone Firm & Lift Diamond &

Pearl Sleep mask combined with

my Rare I Am Delicate Sapphire

and gold day mask with my Rose

Quartz Facial Roller it is essential

to practice this beauty ritual three

to four times a week and after

about six weeks you’ll actually

notice the skin and epidermal

layers beginning to repair

themselves from within and deep

down beneath the surface toning,

firming and lifting the skin.”

Beauty icon?

“Actually I don’t have a particular

model or beauty icon that I can

note because my main focus

and goal is to help all women,

and I’m talking about, normal

everyday women, feel like beauty

icons themselves.”

Favourite beauty

salon/experience in

Australia?

Beauty & Balance

Cronulla NSW - Eliska

Graeves is an incredible

therapist and entrepreneur

with a wealth of knowledge

in beauty treatments

her holistic beauty salon

provides fully customised

professional skin

treatments. My favourite is their

Lymphatic Therapy Facial + LED

working within the skin to increase

the health & vitality of the cells.”

Best beauty memory?

“My best beauty memory was

actually noticing in my own skin

the improvement and the overall

quality and elasticity of my skin

after I started using my Rare by

Livkin products for a month and

hearing my closest girlfriends tell

me how beautiful and radiant my

skin appeared to them.”

Who inspires you?

“I’m inspired by my dad who has

gone through so many health

issues of late. He’s been my hero

since I was a little girl and we still

remain best friends to this day, we

spend quality time together He

teaches me that no matter what

life throws at you, you never give

up and you never give in.”

The one beauty product you

can’t live without?

“Actually it’s not just one product

that I can’t live without... I

found that using the entire Rare

Collection and beauty tools like

the Rose Quartz Crystal eye mask

THE SKINCARE INDUSTRY

IS THE PERFECT

PLATFORM THAT ALLOWS

ME TO FOLLOW MY

PASSION OF HELPING

WOMEN FIND THEIR INNER

SPIRITUAL BEAUTY.

which is designed as a meditation

tool for the skin combined with rare

Rose quartz facial roller to tone and

smooth my skin is essential.”

Soundtrack to your life?

“It’s my inner dialog and self-talk

that gives me the courage and the

motivation to continue striving

forward against the odds with

confidence and a winning attitude.

My mornings are all about feeding

my mind with motivational and

inspirational dialogue to get

focussed and kick start the day.” n

PROFESSIONAL BEAUTY | 161


TECHNOLOGY

TECH

TREND

WATCH

With advancements in

technology Brittany Vescio

reveals the latest devices to

watch out for in 2020.

LOOKING BACK AT the end of 2019, clinics

began to question the validity of the claims that

skin needling companies and their related devices

were making, discovering that in some instances

not all was as it appeared to be. We believe that

this will strongly define the tech trends and

advancements we will see throughout 2020. We

will undoubtably see more emphasis placed on

relevant certifications and approvals, especially

from bodies such as the Therapeutic Goods

Administration (TGA), which is the regulatory

authority that is responsible for the regulation of

medical devices and products in Australia.

When a company would like to supply a device

that has an intended medical application, outcome

or result in the Australian marketplace, the device

must go through a stringent process of scrutiny

before it can be listed in the Australian Register

of Therapeutic Goods (ARTG) database prior

to release.

For a device to legitimately make medical

claims in Australia such as “reduces scarring”, it

must firstly obtain clearance from the TGA and

consequently hold an ARTG certificate which

is publicly available on the TGA’s searchable

register: www.tga.gov.au/searching-australianregister-therapeutic-goods-artg.

Whilst companies cannot advertise the fact

they are TGA listed, it is imperative that when

you are considering investing in a skin needling

device, as a practitioner, that you ask for details on

their certifications, approvals and listings to protect

yourself, your clinic and especially your clients.

Other global certifications and approvals that

prove superior quality and performance include:

CE, ISO & FDA.

CE is a certification marking for products

manufactured & designed and/or sold in Europe.

This marking indicates conformity to health,

safety and environmental protection standards

plus adherence to the EC (European Community)

directives, otherwise known as legal acts. Medical

products for medical treatments require a product certification according to

93/42/EEC.

It is crucial to highlight that a normal ‘CE’ (non-medical) is only a

declaration by the manufacturer itself and it declares the conformity of the

product to general electric household standards. It is in no way comparable

to a medical CE. A medical CE requires a conformity assessment conducted

by a notified body whereby a products design, manufacturing environment &

processes must adhere to the Medical Devices Directive (MDD).

If a device or component of a device only has “CE” standalone, then this

is non-medical. On the other hand, CE followed by a series of numbers i.e.

“CE0123” means that the product has a medical certification – the number

indicates the medical certification and the notified body which issued

the certification.

ISO, the International Organization for Standardisation, is an independent

authority which develops and publishes International Standards that are

common across many nations globally. Some countries require ISO 13485

for regulatory approval, it represents the requirements for a comprehensive

quality management system utilised for the design and manufacture of medical

devices. This standard works in respect to the European Medical Devices

Directive 93/42/EEC as discussed above.

The U.S. Food and Drug Administration (FDA) is responsible for

protecting public health by ensuring safety, efficacy and security of products

including that of medical devices. If the FDA grants an approval or clearance,

it means the agency has determined that the benefits of the product outweigh

the known risks for the intended use. To do this, they review laboratory and

clinical tests conducted by companies and as a result, they will determine premarket

approval and/or notification of medical devices.

In summary, these regulatory bodies are vital for ensuring adherence to

safety and quality outcomes of medical devices in Australia and globally. It

is important to identify genuine scope and validity of CE and ISO markings

according to their corresponding certificates which can be produced by a

supplier or manufacturer. Likewise, it is just as important to confirm listing of

medical devices in TGA and FDA registration databases.

This will in turn impact the types of skin needling devices purchased

and used in clinic. We’ll see a shift with advanced treatment therapists

moving from performing collagen induction therapy treatments to medical

microneedling treatments. With the backing of their device’s company,

advanced microneedling education and appropriate accreditation, this will lift

clinics’ results, reputation and treatment offerings. n

Brittany Vescio Head of Operations, Derma Aesthetics.

www.dermaviduals.com.au/exceed

162 | WWW.PROFESSIONALBEAUTY.COM.AU


TECHNOLOGY

SiriusTM is a multi-application

platform that provides solutions for

in-demand treatments including

photorejuvenation, hair removal

and facial veins. The system uses

the patented, narrowband Ellipse

IPL technology which combines five

handpiece options to cover a variety

of treatments, a built-in patient

database and a quiet and ergonomic

operation. The technology also

provides touch screen technology

and a guided mode with pre-user

settings for easy learning.

Candela 1300 226 335

Solari by Lutronic - the Solari flashlamp is driven by Lutronic’s

Slimmer Mode Technology to evenly produce a very stable, flat and

homogeneous spectral output over the entire pulse. Solari offers

Square Pulse Technology with S-Toning (sub-micro pulses) to treat the

indications such as skin tightening and rejuvenation, acne, and stretch

marks. Advanced Cosmeceuticals 1800 242 011

The M22 is essentially four

technologies in one casing,

giving clinics the ability to

treat over 30 skin conditions,

plus hair removal. It features

Universal IPL with Optimal

Pulse Technology, Expert

Filters and Lightguides that

can be easily changed. Also,

ResurFX – the only True

Fractional Non-ablative

/ Skin Resurfacing with

CoolScan technology and

contact cooling, as well as

the versatility to add more

treatment options with Multi-

Spot Nd:YAG and Q-switched

Nd:YAG lasers.

Lumenis 1800 586 364

IPL-SQ handpiece is one of five attachments available on

the Etherea-MX system. The handpiece is a state-of-theart

device that combines multiple filters, precision tips, a

variable pulse width and square-wave pulse. It practices

a multidisciplinary approach to treatment options, and is

used for hair removal, anti-aging, and to treat pigmented

lesions, vascular lesions and acne.

Cryomed Aesthetics 1300 346 448

PROFESSIONAL BEAUTY | 163


BUSINESS

HOW TO FIND

AND RETAIN STAFF

One of the biggest challenges in any

business is hiring qualified employees and

then keeping them. Charles Watson

reveals his top tips for workplace harmony.

Keeping the band together

Finding and retaining talented employees is one of the constant

challenges in business.

The detrimental effect of high employee turnover is

considerable. Replacing a departing employee, training new

employees, the loss of experience and specialised knowledge of

the departing employee are all costly effects of high employee

turnover. Additionally, the negative effect on the productivity of

your remaining employees can be considerable.

However, there are a few strategies you can implement to

form that high functioning team, and keep the band together.

Put simply, it’s all about leading the team, which starts and ends

with you. Practically, you need to influence those around you

to achieve great results or you aren’t doing your job. Leading

a team is challenging and requires continual development,

but is probably the most important factor in retaining

talented performers.

CRITICAL AREAS OF LEADERSHIP

Trust

Although it can go against our conditioning to instantly

trust someone, it is an imperative for a productive workplace.

Employees who feel they are trusted will show more initiative

and are more likely to take ownership of problems when they

arise. Conversely, your employees need to be able to trust you

from the get go. Trust does not necessarily increase with time, so

you need to display your competence and your values at all times.

Communication

Open and regular communication with employees is a core

element of developing a trust-based workplace culture.

Continuous performance feedback is key, so a yearly performance

review is not going to pass muster. If you are still doing that,

stop now. A 10-minute meeting every week or fortnight, with

an agenda, helps you to realise any employee concerns that need

addressing and provides employees with valued feedback on their

progress. Regular communication with employees can stop a

small problem from becoming an uncontrollable one. Be truthful

but fair in your feedback, however, just saying nice things to

employees to avoid discomfort is not okay.

Challenge your employees

Challenge and stretch your employees by setting realistic

performance targets or ensuring they receive ongoing training

to develop their skills should form part of the lifecycle of all

your employees. Make sure you set high standards of expected

performance and behaviour as it brings out the best in everyone.

Great employees will generally rise to these challenges and get

considerable satisfaction from their efforts.

As part of challenging your employees you need to

understand the developmental level of each employee. Assess

each worker and push appropriately, but know when to pull back.

For example, don’t micromanage a worker who is experienced

and has a high degree of expertise. That disengages a high

performer quicker than anything else you might do. Conversely,

don’t leave an immature worker to their own devices hoping the

best outcomes will occur.

Disinfect toxicity

Everyone can have a bad day, however ongoing poor employee

attitude and or performance towards work and those around

them destroys any hope of having a high functioning team.

I see employers tolerate completely unacceptable behaviour

for far too long and the consequences are enormous. Other

employees will leave and the team quickly becomes disengaged.

Gossips, malingerers, and those who just skate along need

to be moved on. I am sure there is a job for them at your

competitor’s business.

Hire well

If you hire well you are more likely to create a high functioning

team whose skills and experience can be harnessed for its value to

the business. Even if you use all the current methodologies and

algorithms for hiring, the very act of employing someone is still a

leap of faith. Not all your employees will be absolute rockstars and

that’s ok. Some will be ‘growers’, some will be

solid and reliable, and you may even be lucky

enough to hire that workplace unicorn. n

Charles Watson

General Manager, Workforce Guardian

www.workforceguardian.com.au

164 | WWW.PROFESSIONALBEAUTY.COM.AU


The secret to

perfect skin.

BEFORE

AFTER A COURSE OF TREATMENTS

• Australian cosmeceutical range

• Results driven skincare

• Select 7 Skin Peel System

• Great price point and markup

• Easy to use and recommend for retail

• Annual marketing planner in place

• UltraRewards - Client Loyalty Program

• Staff skincare rewards

• Flexible Opening Orders

• Regular Salon Training

Find us on

1300 660 297

ultraderm.com.au


LET ONLINE

BOOKINGS POWER

YOUR BUSINESS

We’re all looking for ways to save time and money but we don’t always take advantage

of the solutions that are staring us straight in the face. William Zequiri shares the

secrets to courting clients online.

ONLINE BOOKINGS, BE it via Instagram, Facebook or you

own website, unlocks a world of new clients and opportunities

for your business. The award winning team at Shedul.com,

have devoted the last five years to revolutionising the beauty

and wellness industry to give you the best-in-class, easy to use

software solutions.

They’ve ensured you have everything you need at your

fingertips (for free) and have addressed the growing client

expectation to be able to book everything online, with absolute

ease, anytime and from anywhere.

Schedul’s top clients reveal why online bookings can change

your business life.

1. Cut Workload In Half

You’re in the business of making peoples’ days. Your clients

know you for your high-quality services and an unforgettable

experience. It’s why they come back to you time and time again!

And yet, you seem to spend so much of your time answering

the phone or responding to emails instead... Enabling online

bookings to frees up time and allows you to focus on what you

do best.

One business owner based in London told us she spent nine

hours a week managing her calendar. That’s nine hours she could

have spent on her craft helping her clients become happier and

healthier. When she enabled online bookings with Shedul, those

nine hours reduced to just one. She saved an entire day’s worth

of work per week!

Time is not only reduced but also much better optimized.

Blake who runs the trendy Flappers & Gentlemen salon, said his

front of house staff are able to spend more time greeting clients

and preparing appointments because “the phone has gone quiet

but the calendar is still just as full.”

Another merchant said that while it’s hard to admit, her

own receptionist position has been made almost redundant and

has transformed into Head of Front of house who manages the

entire customer journey.

166 | WWW.PROFESSIONALBEAUTY.COM.AU


2. Open For Business, 24/7

Enabling online bookings means that your clients can book

with you 24/7, based on your true availability. Clients have

the freedom to book at their own pace, on their own watch.

Bookings are often made outside your working hours, so you’ll

boost sales by staying “open for business” even when you have

finished working for the day.

Lesley from The Therapy Hut said that she used to spend her

evenings following up on missed calls, texts, and voicemails, time

she›d much rather have spent with her family.

“People still ring up the phone a lot but since we’ve included

a message suggesting they book online in our voicemail, there’s

no need to leave a message or call us back. I’m able to clock off

completely at the end of the day and spend more time with my

family. As well, we tend to find that when we wake up in the

morning the calendar is full with new appointments”

Life gets in the way sometimes, especially for busy people.

Having the option to book on their commute home or before

bed brings a level of convenience clients didn’t previously have.

3. Going Digital (everyone else has)

Due to its convenience, industries that used to rely heavily on

the telephone for booking appointments have been disrupted by

the Online world in the best way possible. Of course there will

always be a place for the telephone; sometimes a human’s voice

just cannot be substituted.However, businesses can make the

entire booking process easier and more streamlined for clients to

free up the phone line for the more important conversations.

The Speakeasy Barbershop caters to a younger age

demographic that owner Lesley says has abandoned the

telephone altogether;

“Society, in general, seems to be steering away from phone

conversations. If they don’t have to, they won’t call. They’d rather

text or “like” something instead. So online bookings have made it

super easy for the younger generation, who we’re seeing schedule

appointments with us more and more.”

Go Social

Making an appointment via social media is a piece of cake

now as well, sync your online system to the likes of Facebook,

Instagram, and Google to give your clients the ability to book

from a platform they’re familiar with. They can also share your

business directly with their family and friends. Word of mouth

on a much grander scale; social media has become an essential

marketing tool in the Beauty and Wellness industry. Lesley told

us; “We’re covered on all social bases. The over-60s who aren’t

generally as tech-savvy can still navigate to the book now button

on our website (usually). Instagram is great for the younger age

group and those that want to scan our haircuts before they book,

and Facebook brings a mix of all ages and preferences too.”

4. Tighter Security, Fewer Mistakes

With billions of dollars worth of services booked and

transactions made online every day, online bookings and

payments are now more secure than they’ve ever been. Client

details are protected by fortified networks, so clients are more

comfortable putting sensitive information such as credit card

details onto their Shedul online booking profile. All for a secure

and faster checkout at the end of their appointment. Clients

benefit from the convenience, and so can you. Ensure that you’re

paid on time and set up features like no show protection policies

that are actually enforceable because now you have payment

details securely on file.

Andreea from Blush + Blow says taking payments is so much

easier now that client card details are already in the system;

“The Shedul payments system is amazing. Being able to

charge for no shows is more convenient for us, and the client

benefits as well because they know our policy.”

No shows and last minute cancellations are the worst. It’s an

industry-wide problem that Shedul is tackling from the source.

4. Fewer mistakes

There’s always at least ten things happening at once when you’re

running a busy salon or spa. Mistakes sometimes happen so it’s

no surprise that appointments are sometimes scheduled for the

wrong time or service and a phone number or email address is

taken down incorrectly.

When customers have the ability to book themselves, they

can make sure all the details are accurate so you can be confident

that confirmations and reminders are being sent to the right

address. A cleaner client base gives you a better return when

you launch marketing campaigns and automated messaging

tools. They’re less likely to arrive in your client’s junk folder too.

Names, addresses, and contact details are secured and protected

at all times with an online system.

5. Smarter Insights

One of the best things about enabling online bookings is it’s

completely in sync with your business calendar and management

system. All bookings, clients, and sales automatically appear in

your system, so you’ll know who booked what, and where they

came from. Andreea (Blush + Blow) says

“We use everything in Analytics, it’s so easy to see who has

made a payment and how much we have made in sales over the

month. We take tips too, and our old process involved recording

everything on a piece of paper. The paper always went missing...

Tips are so much easier to keep track of now so our team

is happier.”

Up-selling extras and add-ons is easy when clients can

see everything on offer right in front of them, and online

service descriptions give customers more clarity about what

they’re booking.

Perri from the Revitalize Beauty Salon found that by letting

clients book in their own time and by crafting the perfect service

menu, they›re discovering new treatments and products all on

their own.

“In the salon, we would be throwing a million options at them

for treatments. Now clients don’t have that same pressure and

they actually end up buying more because they can see all our

services in front of them with descriptions, so they know exactly

what they need.»

And there you have it. The reasons merchants have given us

for activating online bookings. n

William Zequiri and

Nick Miller are the

founders of Shedul.

www.shedul.com and

marketplace: www.fresha.com.

BUSINESS

PROFESSIONAL BEAUTY | 167


PROMOTION

The new frontiers of the

cosmetic industry

AT COSMOPROF WORLDWIDE

BOLOGNA 2020

Get ready for the latest in beauty and innovations at this year’s event.

INNOVATIONS, TECHNOLOGIES AND brand-new

projects for the cosmetic industry will be presented at Cosmoprof

Worldwide Bologna 2020. From 12 to 15 March with Cosmopack

and Cosmo | Perfumery & Cosmetics and from 13 to 16 March

with Cosmo | Hair, Nail & Beauty Salon, the leading B2B event in

the world dedicated to cosmetics will host experts, opinion leaders,

agencies and trend scouts, to share the possible factors that, from

now until 2030, will characterise the evolution of beauty worldwide.

“Cosmoprof Worldwide Bologna is a unique event of its kind,

because it offers a complete overview of the beauty sector - says

Gianpiero Calzolari, President of BolognaFiere. - With over 150

countries represented, more than 3,000 exhibiting companies

and over 265,000 operators, the event hosts the traditions of

every corner of the world, presents the excellence of each country

and offers a projection of trends for the next 10 years. At its 53rd

edition, Cosmoprof is still the most up-to-date format, following

current market needs.”

Cosmoprof Worldwide Bologna 2020 will welcome

professionals and experts from all over the world in thematic

garden specific to each sector: from the roots of today’s cosmetic

industry, the vision of cosmetics in 2030 will take shape on the

show floor. The experts will be able to evaluate how their activity

will have to adapt to phenomena such as the digital revolution, new

forms of socialization, attention to sustainability and environmental

resources, and the multicultural evolution of our society.

The next frontier of innovation:

beautytech start-ups

Research and Development is one of the driving forces of

today’s cosmetic industry: it is thanks in part to the study of new

technologies, new ingredients, and interaction between brand and

customer that leading international companies have been able to

establish themselves in the sector.

On the threshold of a new decade, the new frontier of

innovation is beauty tech: beauty becomes digital, and Artificial

Intelligence, Virtual Reality and Augmented Reality become key

elements for taking care of one’s self.

At Cosmoprof Worldwide Bologna 2020, the Service Center

will host 32 start-ups specialised in online platforms, digital

solutions, virtual apps for product testing, e-make-up and 3D

make-up services, software and services for customisation, new

solutions for retail stores, and interactive digital platforms.

Thanks to the support of the Italian Ministry of Economic

Development and ITA - Italian Trade Agency, the start-ups

will participate in Cosmoprof Next: a pitch competition that will

promote the best projects by venture capitalists, investors, buyers

and institutions.

The initiative is organized in collaboration with Cariplo Factory,

FaB - Fashion and Beautytech, FoundersFactory, Living in Digital

Times, and Unicredit Start Lab.

Cosmoprof & cosmopack awards

For Cosmoprof Awards, there are five categories dedicated to

the best proposals in finished product: Skin Saviors, New Kid, Hair

Industry breakthrough, Make-up and Nail game-changer of the

year, Nature Miracles.

The Cosmopack Awards will celebrate the excellence in the

supply chain, following 5 categories: The Fountain of Youth: the

ageless Skincare formula, Luminary make-up packaging, Designers’

delight in packaging, The make-up formula transformer, Champion

of sustainability.

Winners will be announced on March, Friday 13, at the

Service Center.

Cosmotalks

The most qualified international experts and opinion leaders will

participate in CosmoTalks, the educational section of Cosmoprof

Worldwide Bologna 2020, to share their vision of the future of the

industry and analyze the trends, new media, digital innovations,

and the social and economic changes that will most influence the

beauty industry.

At the Service Center, from Thursday 12 to Saturday 14 March,

10 panels will focus on key issues for operators and companies in the

sector: the future, trends, new markets, digital, and sustainability.

The initiatives for the beauty salon and spa sector

The trends and innovations for the beauty salon and spa sector

will be the focal points of OnStage. For the 2020 edition,

Cosmoprof proposes an innovative approach: within the Beauty

Forum Gallery, from Friday 13 to Monday 16, the newest and

best performing massage techniques, the latest news concerning

dermo-pigmentation, “sound therapy”, and SPA treatments will be

the subject of live demonstrations with international experts, who

will help beauty professionals to rediscover the centrality of their

professionality and training. Sales and management techniques

of the beauty sector and the latest trends in make-up will also be

showcased. With the innovations and technologies in the industry,

beauticians tpday have a unique role in the care and well-being

of customers.

For more information, visit www.cosmoprof.com

168 | WWW.PROFESSIONALBEAUTY.COM.AU


BEAUTY

PROMOTION

MELBOURNE

OPENS

REGISTRATION

Are you ready for a line-up of world class

education for 2020? Check out the event

set to inspire the industry.

REGISTRATION IS OPEN for Victoria’s premier event for

beauty professionals, kicking off the Early Bird ticketing period.

Beauty Melbourne is the largest gathering of professional beauty

brands and suppliers in the Victorian beauty industry and is set

to inspire thousands of visitors in 2020 with innovative product

offerings from leading brands, a plethora of exciting features and

a line-up of incredible educators.

Beauty Melbourne has released their highly anticipated 2020

education program, which is a must-see for beauty professionals

wanting to expand their skillsets. Globally celebrated experts will

bring their insights to Melbourne to showcase their styles, tips,

techniques and talents to the industry’s eager professionals. The

program features insightful sessions on topics including business,

health and wellness, professional skills, anti-ageing/dermal,

makeup trends and artistry, and more.

Anticipated highlights of the program include ‘Six Essentials

Every Website Needs to Increase Conversions’ led by esteemed

business and marketing consultant, Heather Porter. The

session will give valuable insights on how to execute marketing

campaigns and generate leads, sales and bookings from your

salon’s website to increase revenue for your business; must-know

tactics for running a successful beauty business in the technically

advanced culture of 2020.

Talented makeup artists and beginners alike will benefit

from the incredible sessions dedicated to makeup trends and

techniques at Beauty Melbourne. Celebrity makeup artist,

Chantelle Baker, has painted the faces of A-listers including Gigi

Hadid, Boy George, Sarah Jessica Parker and Elyse Knowles

and will be sharing her signature tips for how visitors can put the

glam and glow into their makeup routines during her ‘Build Your

Makeup Repertoire’ session.

The organic beauty industry is positively booming, and in

turn, consumers are more conscious of their skincare decisions

than ever. Niki Ford, CEO of Australian Organic, will bust myths

in her highly anticipated ‘The Power of an Organics Approach in

the Beauty Industry’ session around what ‘natural’ and ‘organic’

really mean, how salon owners can incorporate organic beauty

in to their businesses, and what the growing demand for organic

products means for the beauty industry. Keeping up with the

latest game-changing trends is a sure-fire path to success for

any beauty professional, and Beauty Melbourne is here to keep

visitors in the know.

Sampling and shopping from over 200+ leading and boutique

professional brands under one roof is a significant drawcard for

visitors attending Beauty Melbourne each year. Several new

exhibitors have been added to the line-up of brands showcasing

the latest beauty innovations to visiting aesthetic professionals,

including SNS, Pure Body Luxe, Retention Systems, and

FloAesthetics, who will be exhibiting for the first time. Beauty

Melbourne is also thrilled to welcome back brands including Eco

Tan, Crown Brush Australia, Timely, Lycon, CND, Caronlab and

The Global Beauty Group, who will all be returning to Beauty

Melbourne in 2020.

Visitors wanting to make the most of their Beauty Melbourne

experience can take advantage of the incredible-value All-

Access Education Pass. Designed to allow visitors to pick and

choose between all sessions in the education program, the

All-Access Education Pass provides access to all 18 Look ‘n’

Learn sessions in the business, professional skills and anti-ageing/

dermal categories over the two days of Beauty Melbourne. The

All-Access Education Pass includes 2-day show entry and is just

$199 during the Early Bird period. Single session tickets are also

available for purchase from $99.

Beauty Melbourne takes place 28-29 March 2020 at the Melbourne

Convention and Exhibition Centre (MCEC). Early Bird ticketing

ends 11.59PM AEST, Friday 14 February 2020. Tickets are available at

www.beautymelbourne.com.au

PROFESSIONAL BEAUTY | 169


URBANEscape

Updating your spa menu can be a challenge. Anita Quade chats to

Spa Manager Kelly King at spaQ- a quirky bolthole in the heart of

Sydney’s CBD about the Vitamin C facial.

Tell us about the steps involved in the Skeyndor

Vitamin C Facial.

“The spaQ Skeyndor Vitamin C Facial begins with a relaxing

welcome ritual. The skin is then prepared with a thorough cleanse

using a delicate cleansing milk, followed by the Derma-Peel

Resurfacing Cleansing Gel. Thermal Concentrate Water is then

sprayed over the face and neckline to for fresh, soft skin. Next, the

Antiox-Brightening Program 35% is then applied to the skin. This

contains Vitamin C 25% concentrate and the Antiox-Illuminator

Booster 10% (pomegranate and acai extracts) are applied using the

brightening massage ritual following Ayurvedic techniques. The

Calming Aloe Mask is then applied and the Jade Stone Massage

ritual is performed. After removing the mask, we finish with eye

care and Moonlight Protective Cream.”

What makes this treatment so special?

“This treatment uses the latest Vitamin C range from Skeyndor

- a line that contains triple antioxidant action for an even more

radiant, light effect. The guests receive a treatment with 35%

Vitamin C and antioxidants to improve the synthesis of collagen,

increases antioxidant activity, protects against photo-ageing and

has a lightening effect on the skin. The treatment is unique as it

incorporates the jade stone Ayurvedic massage. The jade stone

supports purification, has calming properties and aids drainage.”

Tell us why you have chosen Skeyndor products

for the spa?

“We chose Skeyndor for their reputation in combining science

and luxury. They embrace technological, scientifically tested

concepts and ensure only the highest grade quality and ethically

sourced ingredients go into their products. They were a great

brand fit for spaQ.”

How do they stand out from other brands?

“Skeyndor’s award-winning delivery systems and ingredient

innovations are all clinically tested and proven. Skeyndor has been

170 | WWW.PROFESSIONALBEAUTY.COM.AU


BEAUTY ESCAPE

at the forefront of the most exceptional and advanced

formulations, active ingredient discoveries and technology

in the beauty industry.”

What is the most popular treatment on

your menu?

“Definitely spaQ’s signature Freshly Picked treatment! It

encourages guests to book a block of time (usually 60 or 90

minutes) and make a treatment selection on the day, using

the therapist’s personalised knowledge to guide them to the

perfect choice.”

How often do you introduce new treatments?

“spaQ extends seasonal specials and introduces new

treatments after a thorough research and development

process. Our treatment experiences will always cater

to the individual needs of each of our guests. We play

up the designer concept and deliver a consultative and

personalised approach to the spa experience.”

Any plans for the spa in 2020?

“We always like to keep our guests guessing! We always say

the price of vogue is eternal reinvention and we wouldn’t

have it any other way!” n

PROFESSIONAL BEAUTY | 171


LAST WORD

FIONA

TUCK

Fiona Tuck has more than 25 years of experience

in the professional skincare and wellness industry.

This author, nutritional medicine practitioner and

founder of Vita-Sol reveals her inspiration.

My mantra is…”Let

go and let God….it

always works out in

the end.”

I love makeup because…”it

makes me feel feminine

and confident.”

True bliss for me is…”Being

at home with my family

appreciating the simple

things in life. Health is

everything and something

not to take for granted.”

I would tell this to my

younger self…”Do what you

want to do, not what people

expect you to do. I used to

worry way to much about

what others think especially

about weight and now I realize

nobody really notices or cares

what you look like anyway.”

My goal this year is

to…”Say no to more things

and stop and smell the

roses. There is something

very empowering about

saying no and not feeling

the need to explain yourself.”

The one product I can’t

live without is…”Vita-sol

Infinity powder.”

Words I live by are…

”Anything is possible to those

that believe.”

If I wasn’t an entrepreneur I

would have been…”Bored.”

My career highlights…”There

have been so many from

travelling the world, working in

television, writing a book and

developing my own products.”

Life lesson I have learnt…

”Go with your gut, if it feels

off it usually is.”

172 | WWW.PROFESSIONALBEAUTY.COM.AU


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EVENTS

BIOSSANCE BREAKFAST

Biossance celebrated its launch into Australia with an intimate breakfast at The Grounds of Alexandria. Event MC Isabelle Cornish

introduced international guests from Bioassance including digital brand manager Laura Minch, global education manager McKenzie

Bolt and senior director, sales and education Nancy Turchin. They spoke about the history and creation of Biossance.

MORPHE LAUNCHES AT THE STUDIO

Cult makeup brand MORPHE launched into the Australian market with an exclusive party at The Studio, Rosebery.

Loved by makeup artists, models and celebrities worldwide, the rule-breaking makeup brand promoted its highly anticipated holiday

collections, which was showcased throughout the evening.

Greeted by a confetti-laden media wall with ‘it’ girl DJ Asia Carino on the decks, guests also experienced an interactive video

projection which transformed the room into a MORPHE paradise. A welcome speech from MORPHE Regional Manager Ebony

Worsley kick-started proceedings and gave guests an insight into the brand and its unique culture.

MORPHE artists were also on-hand to provide makeup touch-ups to high-profile faces including celebrity makeup artists Max

May and Michael Brown, as well as YouTubers Flex Mami, Rowi Singh, Rapper Amarni and a host of professional makeup artists.

Guests snacked on delicious canapés, including halloumi sliders, American style fried chicken and everyone’s favourite, Krispy Kreme

original-glazed doughnuts.

All guests departed with a generous gift bag full of coveted MORPHE products including their new 39L palette, holiday setting

spray and professional holiday brush set.

174 | WWW.PROFESSIONALBEAUTY.COM.AU


DAVID JONES SHOWCASES

NEW GROUND FLOOR

David Jones re-opened the doors to the Ground Floor of its flagship Elizabeth

Street store, unveiling a new luxury beauty and designer accessories space.

The launch party was hosted by David Jones CEO, Ian Moir and attended

by a slew of high-profile guests, including David Jones ambassadors Victoria

Lee and Adam Goodes, alongside media. A tower of champagne and a

performance by Client Liaison welcomed incoming guests to the store.

Revamped luxury beauty counters were revealed, neighbouring bespoke

store-in-store concept spaces for international designer accessory brands.

Redesigned treatment rooms were opened and are occupied by La Prairie, La

Mer and Rationale. Moir described the new floor as an embodiment of David

Jones’ original mission: ‘to sell the best and most exclusive goods.’

ANTIPODEAN

CELEBRATION

Ecoya celebrated the launch of its

antipodean-influenced Christmas

Collection with a stunning cocktail party.

Guests perused the latest collection that

included candles and diffusers in two

limited edition Christmas fragrances -

Fresh Pine and Wild Strawberry Frosé.

Ecoya General Manager Claire Barnes

flew in from New Zealand for the event.

PROFESSIONAL BEAUTY | 175


EVENTS

DERMAVIDUALS THANKS CLIENTS

The Dermaviduals team kicked up their heels at QT Sydney

recently to host a get together with loyal staff and clients.

Hosted by Dermaviduals’ co-managing directors Reika Roberts and Simone Vescio,

guests got into the ‘holiday cocktail party’ theme, dining on fresh oysters, prosciutto

and melon, and goats cheese tartlets. Sparkling wine kept the mood light as the

intimate group partied into the evening.

Reika and Simone took the opportunity to thank their brands and advertisers for

their ongoing support and shared vision for an equally exciting and successful 2020.

MODELCO TURNS 18

ModelCo celebrated its eighteenth birthday with a pink-tastic party at Alexandria’s Pix on Location.

Guests were treated to delish canapés and juices (it was a morning event, after all) before settling in to not only pay homage to the

last 18 years of the brand, but to also hear first-hand about ModelCo’s plans for expansion in the coming year, growing to occupy the

make-up space.

Key media mingled with other guests, including YouTuber Sammy Robinson, influencers Yan Yan Chan and Jordan Simek, actress

Erica Heynatz, entrepreneur and the founder of The Right Fit Taryn Williams, as well as make-up artists Leah Baines and Michael

Brown, and Love Island contestant Margarita Smith.

Hosted or attended a great beauty event? We’d love to hear from you. Please email your clear

photos with a brief description of the event to be considered for inclusion in Professional Beauty to

our beauty editor, Hannah Gay, at hgay@intermedia.com.au.

176 | WWW.PROFESSIONALBEAUTY.COM.AU


We’re back

in 2020

The summit for salon, spa

and clinic professionals.

Take your business to the next level with

a collaborative day of inspiring talks,

innovative ideas and engaging conversations

guided by industry experts.

REGISTER

YOUR INTEREST

Monday May 25, 2020

Ovolo, Woolloomooloo | Sydney

www.beautyandspainsiders.com.au

Sponsorship opportunities are available

Contact Glenn or Kym for bespoke solutions.

Professional Beauty’s Glenn Silburn:

0422 931 499 or gsilburn@intermedia.com.au

SPA+CLINIC’s Kym Cowper:

0410 570 467 or kcowper@intermedia.com.au

Brought to you by Platinum Sponsor Gold Sponsor

Silver Sponsors

Bronze+ Sponsor

Bronze Sponsors


AD INDEX

index

Advanced Cosmeceuticals 100, 101

Aesthmed 73

Artav Australia 133

asap skin products 13

BeauDazzled Beauty 74-79, 81

BEAUTY & SPA Insiders 24, 25, 177

Beauty Melbourne 11, 169

BizCover 53

BLC Cosmetics 33

Celluma 173

Christina Cosmeceuticals 180

Comfortel 39

Cosmoprof Asia 150, 151

Cosmoprof Bologna 54, 168

Cryomed Aesthetics 2, 3, 35

Curtis Collection 112, 113

Cynosure 43

derma aesthetics 15, 45, 102, 103

DermaEnergy 143

Dermalogica 59

Dermatonics 139

Encore Beauty 51

Ex Import Niche Products 69, 84-85

Guinot 19

Inskin Cosmedics 17

Intraceuticals 141

Kitomba 61

Le Beaute & Nail Supplies 90, 91

Lycon Cosmetics 96, 97

Margi Fox Distributors 108, 109

Gay Wardle Education 110, 111

MediSpa Solutions 104, 105

Niche Education Group 106, 107

Nutritional Skincare Academy 86, 87

Payot Cosmetics 4, 5

Pelactiv 94, 95, 135

Professional Beauty 179

Professional Beauty Solutions 1, 20, 21, 98, 99

RefectoCil Australia 92, 93

Rezenerate 49

Shedul 6, 7

Sydney College of Hair & Beauty 88, 89

The Startup Collective 65

Timely Salon & Spa Software 47

Ultraderm 165

Waterlily Skin Body Spa 137

178 | WWW.PROFESSIONALBEAUTY.COM.AU


COME JOIN OUR PARTY!

For nearly 25 years Professional Beauty has kept salon

professionals informed… and we’re only just getting started!

Our magazine, eNewsletter, social media, website, roundtable

series or business summit can deliver you vital industry intel.

Professional Beauty believes education is an essential source

of growth in the Australian aesthetics industry... so here’s your

complimentary invitation to join the party.

Hover your

phone camera

over the code to

visit the website

www.professionalbeauty.com.au/community


IT’S NOT A SLOGAN. IT’S TRUE BENEFITS AND OUR REASSURANCE TO YOU.

For more than 35 years, CHRISTINA COSMECEUTICALS has been committed to delivering leading

professional solutions by harnessing the dynamic combination of traditional botanicals with scientifically

proven ingredients. As a result, our treatment systems and home care products are successfully able to

target and resolve impaired skin health and a broad range of skin conditions safely, and with outcomes

that truly surpass expectations. IT JUST WORKS.

For your FREE SAMPLE TREATMENT KIT, please call or email us at SKIN FACTORS (*conditions apply).

TOLL FREE 1800 824 282 | info@skinfactors.com.au

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