Professional Beauty January/February 2020

WWW.PROFESSIONALBEAUTY.COM.AU 

JAN•FEB 2020 THE BIBLE OF THE BEAUTY INDUSTRY 

AUSTRALIAN 

MADE 

Why being local is 

good for business 

MEET THE 

MENTORS 

The power of education 

THE 

CHANGING 

FACE OF 

BEAUTY 

Introducing 

the Industry 

Game Changers

THE GOLD STANDARD 

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CONTENTS 

January/February 2020 

9 Editor’s letter 

10 What’s on PB radar 

12 Expert Talk 

14 News 

20 Cover Story Professional 

Beauty Solutions 

22 Viewpoint - Australian Made 

26 Skincare 

36 Makeup - Lip plumpers 

38 Makeup - New products 

40 Nails - Gold nails 

41 Nails - New products 

44 Tanning 

46 Style File - Shella Martin 

48 Profile - Scott Lattimer 

50 Salon Profile - Beauty Sanctuary 

55 Roundtable - 2020 Vision 

68 Salon Profile - In Therapy 

70 Salon Trends for 2020 

72 Skinfluencers - Injectables 

74 Makeup Masterclass 

82 Makeup Trend Watch 

84 The Educators 

116 Payot Turns 100 

74 

52 

146 

170 

48 

118 The Changing Face of Beauty 

128 Waxing 

130 Talking Point - Locally Made 

140 Australian made products 

146 Interior Trends 

148 Interiors - Shop the look 

152 Salon Profile - Ultra Body and Skin 

154 Wellness 

156 New Year, New You 

158 Career How I Got Here - 

Florence Barrett-Hill 

160 Homegrown Heroes - Alicia Pasfield 

162 Technology 

164 How To Retain Staff 

166 Online Bookings 

170 Beauty Escape - An Urban Retreat 

172 Last Word - Fiona Tuck 

174 Events 

ON THE COVER 

Founder and CEO of Professional Beauty 

Solutions Matt Williams reveals the company’s 

history as it celebrates 25 years of evolution 

and details what the future holds going 

forward. See page 20. 

8 | WWW.PROFESSIONALBEAUTY.COM.AU

PUBLISHER 

BHA MEDIA 

BHA MEDIA 

PUBLISHER + COMMERCIAL 

MANAGER 

Glenn Silburn 

gsilburn@intermedia.com.au 

EDITOR 

Anita Quade 

aquade@intermedia.com.au 

BEAUTY EDITOR 

Hannah Gay 

hgay@intermedia.com.au 

PRODUCTION MANAGER 

Jacqui Cooper 

GROUP ART DIRECTOR 

Sanja Spuzanic 

SUBSCRIPTIONS 

subscriptions@intermedia.com.au 

WELCOME TO 2020 – we have kicked off the year with a bumper 

edition to celebrate the new decade. It is jam packed with interviews 

from leaders in the industry, hit beauty predictions, inspiring mentors 

and a focus on the importance of Australian Made. 

The lure of locally produced beauty products is well known, with many 

companies harnessing hero ingredients such as Kakadu Plum in their 

products. We preview Australian Made skincare products and reveal 

Aussie entrepreneurs creating a buzz in the industry. 

At our regular Roundtable, industry experts discussed the beauty trends 

and their vision for 2020. Check out their predictions on page 55. 

Chat to any business owner and they will often mention the key to a successful business is keeping up 

with education and the ever changing trends. We are proud to introduce some of the industry’s leading 

entrepreneurs and discuss with them how they have continued to make education a primary focus. Read 

their stories on page 84. 

The best part about working in beauty is the guarantee that there is never a dull moment and the industry 

continues to evolve rapidly with incredible innovations. We chat to some long-term industry luminaries 

who have seen the beauty business change over time. They discuss how they have adapted to adjust to 

the trends. Read their story in The Changing Face of Beauty on page 118. 

As the New Year is in full swing many salon owners look to revamp their salon space with some clever 

interior solutions. Check out the trends set to make an impact this season on page 146. 

Just as the industry is changing – we here at Professional Beauty are gearing up to celebrate our 25th 

anniversary this year - so stay tuned for exciting developments This edition you will find some new 

feature sections to keep you entertained and up to date. We hope you enjoy this summer read! 

EDITOR’S LETTER 

Professional Beauty magazine is published by 

BHA MEDIA 

ABN 23142047943 

41 Bridge Road, Glebe NSW 2037 

Ph: 02 9660 2113 Fax: 02 9660 4419 

www.intermedia.com.au 

AUSTRALIAN 

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3yrs (18 issues) for $213.60 (inc GST) 

To subscribe and to view other overseas rates 

visit www.intermedia.com.au or 

Call: 1800 651 422 

Email: subscriptions@intermedia.com.au 

Average Total Distribution: 8,656 

AMAA/CAB Yearly Audit 

Period ending 31 March 2019. 

Copyright © 2020 

BHA MEDIA Pty Ltd. 

CONTRIBUTORS 

Hannah Gay 

This issue we welcome to the team 

the magazine’s new beauty editor 

Hannah Gay. She reveals her long 

held love of beauty commenting: 

“I’m privileged to work in an industry 

that allows me to explore my interest 

in skincare science; there’s always 

something new to learn! Plus, the 

beauty world is largely dominated by 

women, which I find inspiring!” 

Lisa Feleppa 

“2020 is all about looking 

beyond‘what’s trending’and 

embracing a style you love that 

represents your brand.” Lisa’s hit 

predictions are on page 146. 

FOLLOW US: 

Danessa Myricks 

“I fell in love with Australia instantly 

during my first trip in 2017. There’s 

such a beautiful energy there. The 

artists in Australia are so committed 

to excellence in artistry on every 

level. Their love for clean beauty 

coupled with their eclectic creative 

style is so inspiring.” Check our her 

Master Class on page 79. 

This publication is published by BHA MEDIA, a division of The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, 

the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to 

do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily 

represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent 

enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its 

services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory 

modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss 

or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours 

to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication. 

PROFESSIONAL BEAUTY | 9

PB RADAR 

On our 

RADAR 

THE PEOPLE, PLACES AND EVENTS THAT 

PRO BEAUTY IS CURRENTLY CRUSHING ON 

AGEING IN REVERSE 

German cosmetics brand, Babor will relaunch 

its ReVersive skincare line in January with 

the introduction of two new 

core ingredients: Rosa Alba 

(white rose) to brighten, 

and a Youth Peptide 

Complex combining 

Telovitin to extend 

the life cycle of skin 

cells, and Epocyl 

to smooth out 

fine lines. 

2020 SKIN 

PREDICTIONS 

Skin therapist and dermaviduals 

ambassador, Robyn McAlpine 

predicts six key trends will see 

us into 2020: including our 

desire to take our skin care 

routines back to basics, to 

follow a less is more approach 

to product use, to devise bespoke treatments tailored to us, 

to encourage brand transparency, to continue our pursuit 

for information via educational platforms, and to explore 

customised make up. 

#nailart HAD REACHED 

65.8 MILLION 

by the start of 2020 

POSTS ON 

INSTAGRAM 

TREAT YOURSELF 

In conjunction with the re-opening of David Jones Elizabeth Street’s 

luxury beauty floor, adjoining treatment rooms have experienced 

their own face-lifts. This month, La Prairie will open its doors to their 

very own renovated suite, equal in sophistication and architectural 

innovation to David Jones Chadstone’s new room. 

SAVE THE 

DATE 

The Show Sydney will take 

place at The ICC Sydney on 

8th and 9th February 2020 

and is designed to educate 

attendees on current and 

future industry technologies 

and techniques in the SFX, 

makeup and hair spaces. 

Buy tickets now via www. 

theshowsydney.com.au. 

The Show Sydney founders Scott 

Lattimer and Eliza Campagna 

FOLLOW PROFESSIONAL BEAUTY: 

facebook.com/ProfessionalBeautyAust 

@pro_beauty_aus 

@ProBeauty_Aust 

linkedin.com/company/professional-beauty 


28-29 

March 

2020 

Melbourne Convention 

and Exhibition Centre 

Buy your tickets now at: 

beautymelbourne.com.au 

Early Bird ends 

14 February 2020! 

4,000+ 

Beautiful Visitors Anticipated 

in 2020 

200+ 

Leading 

Brands 

40+ 

Education 

Sessions 

2 

Incredible 

Days

EXPERT TALK 

EXPERT 

talk 

TOP 3 

beauty picks 

Want to know what’s on the minds of our experts this 

edition? Anita Quade chats to industry leaders about 

trends for the year ahead. 

MODEL ROCK 

Model Rock Graffiti Collection 

Colour Playbook Palette, 

modelrocklashes.com 

Design your own electric eye look with 

these eighties-inspired shades. 

SARAH 

LAIDLAW 

Award winning 

Makeup Artist 

What is the one 

makeup trend in 

2020 you won’t be 

able to live without? 

“There’s so many 

wearable trends this 

season, but as an 

artist, the one I can’t 

do without (for pure 

delight factor!) is 

Flashes Of Colour on 

the eyes. Think small 

yet impactful uses of 

colourful eyeshadow 

or eyeliner. The 

tones are everything 

from pink and purple 

through to lime, 

lavender and dark 

blue. It can be worn as 

a soft wash of colour 

across the lid, a messy 

swipe of intense 

cream colour or a 

flash of unexpected 

pop eyeliner.” 

AL QUINN 

CEO, Kitomba 

Salon and 

Spa Software 

How do you plan to 

stay ahead of the 

game this year? 

“In 2020 we’re going 

to focus on our people 

and our customers. 

For our people, it’s 

about supporting their 

wellbeing, providing the 

training they need and 

creating an amazing 

work environment 

so they continue 

to provide the best 

support and software 

to our customers. For 

our customers, we 

know their clients are 

the most important 

thing to them. So we’ll 

focus on providing 

them with the tools 

and support they need 

to consistently be at 

their best in front of 

their clients.” 

NIKKI 

SOMERSET 

CEO, 

BLC Cosmetics 

What do you see as a 

major trend in 2020? 

“The homecoming for 

professional skin care is 

here. Whether brands 

are cosmeceutical 

or traditional, 

performance is now 

assumed but all 

performance is not 

equal. What’s different 

is that traditional 

professional brands 

deliver more than 

the benefits on the 

box. We’ve never 

been more connected 

digitally, and yet 

more disconnected 

socially. The power of 

a therapist’s touch is 

beyond skin deep, and 

as therapists, never 

before have we held 

more power to make 

a difference.” 

CALECIM 

Calecim Professional Serum with 

Rejuvenating Conditioned Media, 

calecimprofessional.com. Aid 

distressed skin post-treatment with 

the application of this active and high 

effective serum. 

USPA 

USPA Soothing Hydro-Mist with Rose 

& Gotu Kola, uspa.com.au 

Up skin’s hydration levels with a spritz 

of facial mist, packed with antiinflammatory 

and cooling properties. 


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w asapskinproducts.com asapskinproducts @asapskinproducts

NEWS 

NEARLY HALF OF SALON OWNERS 

FEEL LIKE GIVING UP 

Almost half of beauty and hair salon owners 

around the world have seriously considered 

closing their salon, according to a new survey. 

Conducted by Phorest, a leading salon 

software supplier, the survey found that 45 percent 

of salon owners have considered giving up on 

their “dream” of owning their own salon – and “the 

majority of those who thought about giving up did 

so when their salon was already well-established 

with three or more years in business”. 

According to Phorest’s Sorcha Mullis, “many 

people dream of setting up their hair or beauty 

salon but “turning that dream into reality…can 

often leave salon owners hampered by feelings 

of self-doubt and overwhelmed by the weight of 

those responsibilities.” 

She said the survey found that major 

factors that made owners consider closing their 

salons were: 

• Difficulty finding and managing staff - 

32 percent 

• External factors (economy, rent, rates, tax, 

etc) – 22 percent 

• ‘My passion turned into a chore’ – 19 percent 

• Sales and marketing difficulty – 12 percent 

• Admin and accounting difficulty – 10 percent 

• Juggling family – 3 percent 

• Retirement – 2 percent 

When setting up and launching their salon, 

the most difficult task identified by almost 

two-thirds (57 percent) of current salon owners 

was “hiring staff”. This was followed by creating 

a business plan and projecting financial figures 

(42%), finding the right location (37%), building 

a website and social media presence (36%), 

marketing (35%), securing funding (24%), 

designing and fitting-out the salon (19%), and 

choosing suppliers (10%). 

When running and growing their salons, the 

most challenging tasks identified by 29 percent 

of salon owners was HR (hiring staff, training, 

rosters, payroll, commission). This was followed 

by admin such as cash flow and stock control 

(28%), sales and marketing. 

SHOE DESIGNER STEPS INTO MAKEUP MARKET 

Mary-Kyri, one of Australia’s most famous shoe designers, is taking her first steps 

into the beauty market with the launch of Elektra Skin. 

Mary-Kyri, whose high-fashion shoes have been worn by the likes of Kylie 

Minogue, Kim Kardashian, Jennifer Lopez, Sarah Jessica Parker, Tina Arena 

and Kristen Stewart, created the makeup collection to give users “plastic surgery 

effects” without the expense or downtime. 

“It’s been a lifelong dream to be able to make women feel incredibly beautiful 

without incurring such large expenses,” she says. 

The Elektra Skin collection will launch in April with its ‘hero’ product – the 

$34.99 Plumping Lip Gloss. 

Available in clear and eight sheer colours, the gloss 

will offer lips a plumping effect equivalent up to 2ml of 

hyaluronic acid filler for up to four hours with no pain. 

The Elektra Skin collection will then expand 

to include full colour lip glosses, lipsticks, lipliners, 

foundations, concealers, highlighters, eye shadows, 

eyeliners and primers. 

Primarily targeted at 25-70 year old women, the 

range will initially be sold on elektraskin.com and 

Instagram as well as “top tier beauty salons”. 

In addition, Mary-Kyri plans to distribute the brand 

to major global retailers such as Amazon as well as 

MECCA and Sephora in Australia. 

THE WORLD’S FIRST 

MAKEUP MUSEUM 

WILL OPEN THIS YEAR 

The Makeup Museum is set 

to open in New York in May. 

The museum’s opening 

will be heralded with an 

immersive Pink Jungle: 

1950s Makeup in America 

exhibition which will explore 

the entrepreneurs, icons and artefacts of the decade. 

Announcing the opening, executive director Doreen Bloch said it would be “a 

critical institution for the cultural landscape in New York because makeup has a 

10,000-year history”. 

“There is so much that the Makeup Museum wants, and has, to explore,” 

she said. 

“The 1950s is however a perfect time period for the Makeup Museum to 

start with in the debut exhibition because the 1950s is the birth of the modern 

cosmetics industry.” 

The museum is being founded by Bloch (the CEO of beauty research 

company Poshley Inc), Caitlin Collins (former editor of Makeup.com) 

and Rachel Goodwin (celebrity makeup artist) with advisors including 

Gabriela Hernandez (Besame Cosmetics CEO), Kate Hawkins and Carr 

Chadwick (And Or Forever), Christine Schott Ledes (American Influencer 

Association president) and Annie Lundsten (museum specialist). 

Located in Manhattan, the museum aims to be “the world’s leading 

institution exploring the history of beauty and its ongoing impact on society” 

and will be “dedicated to empowering all people to learn about and have fun 

with beauty”. 

It will bring “beauty to life through large-scale exhibits, events, and 

interactive and shoppable programming” and “create an immersive experience 

that presents vintage artefacts and robust educational information alongside 

aesthetic spaces and unique events.” 

Tickets for the Museum’s debut exhibition go on sale in March. 


I’ll have 

what 

she’s 

having! 

Our new Derma Development Plan 

takes the unique chemistry of your 

clinic to create a bespoke programme 

supporting your vision & goals no 

matter what they are. 

Together we’ll design a customised 

strategic plan enabling you to realise 

your vision. 

Sign up for our free webinar and 

learn from industry leaders with 

exclusive insights into their success: 

www.dermaviduals.com.au/ 

my-development-plan 

Robyn McAlpine – Expert Skin Therapist 

Clinic owner, author, keynote speaker & ambassador 

“dermaviduals took me from skin novice to skin expert. 

They transformed my business and the way I diagnose, 

prescribe & execute skin treatments! Connect with me 

and ask me how.” 

expert_skin_therapist 

1300 420 223 

support@skincorrection.com.au 

© Derma Aesthetics

NEWS 

STARTUP COLLECTIVE READY TO 

START UP – AGAIN 

Following the success of its first ‘Switch it On’ 

seminar in Sydney, The Startup Collective is 

starting up more. 

Founded by Rita Sellars, Marguerite Capezio 

and Belinda Barsoom, the Collective held the 

two-day seminar to help beauty industry startups 

turn their dreams into reality. 

According to Marguerite, the 

industry response to the event was 

“overwhelmingly positive” 

“The seminar went really well,” she said. 

“The topics were varied but totally 

relevant so there was a lot of engaging 

interaction between the presenters and 

the audience.” 

“We can’t wait to do it all again.” 

Designed for people who want to launch 

their own beauty business/brand but don’t 

know where to start, as well as for those who 

have taken the first steps in establishing their 

new ventures but don’t know how to progress, 

the seminar covered a wide array of topics 

including trademarks, trends, money matters, 

formulating, product testing, packaging and 

digital marketing. 

Marguerite said the trio launched the 

Collective during their extensive careers 

“formulating, marketing and designing” in the 

beauty industry, all three had heard numerous 

“exciting and innovative ideas” from clients but 

the majority were quickly extinguished as “many 

of them could not navigate the complexities of 

bringing a product from idea to market”. 

“We therefore set up The Startup Collective 

to help people do that – bring their ideas 

to market”. 

The next Switch it On seminars will be held 

in Melbourne in the first half of this year and in 

Sydney in the second half. 

For more information visit 

www.thestartupcollective.com.au 

ALL SAINTS 

CELEBRATED ITS 

20TH BIRTHDAY 

All Saints celebrated 

its 20th birthday with 

family, close friends and 

industry personalities 

at Sydney’s Museum of 

Contemporary Art. 

Clinic founder Dr 

Joseph Hkeik said the 

glamorous guest list was made up of those personalitieis who have “helped 

All Saints Skin Clinic become one of Australia’s leading skin clinics today”. 

During the event, he told guests he couldn’t let the clinic’s “incredible 

achievements over the years go unnoticed”. 

“It was important for us to celebrate this impressive 20-year milestone in 

spectacular style.” 

He explained that All Saints was formed by combining two of his life 

passions: medicine and art (sculptures and ceramics in particular). 

He also thanked his mother, Nazha Hkeik for playing a very important role 

in his personal interests and professional choices. 

“My mother planted this creativity seed in my heart from a very young 

age,” he said. 

DOVE ABANDONS PLASTIC 

Dove, one of the largest cosmetic brands 

in the world, will no longer be wrapping its 

iconic ‘beauty bar’ in plastic. 

The brand has announced plans to 

reduce its use of virgin plastic by more than 

20,500 tonnes per year – “enough to circle 

the Earth 2.7 times”. 

Announcing the plans, Dove Global Skin 

Cleansing vice president Marcela Melero 

said the brand has opted for long-term 

initiatives rather than one-off limited editions to ensure a greater impact. 

He said plastic waste, one of the biggest global environmental and human 

health issues, was being driven by “a linear, single-use consumption model”. 

“To be part of the solution in creating a circular plastics economy, one where 

plastics are reused and recycled, Dove is accelerating and expanding its actions 

with renewed force following the NO | BETTER | LESS PLASTIC framework.” 

Key features of the new framework include: 

No Plastic: Dove eliminating the use of plastics where possible by using 

alternative materials and new packaging formats. This year its iconic beauty bar 

single packs will be plastic-free globally and development is underway to replace 

the plastic outer-wrap of its beauty bar multipacks with a zero-plastic material. 

Better Plastic: Dove is committed to investing in more sustainable plastic 

choices to reduce the use of virgin plastic. The company plans to launch new 

100 percent recycled plastic (PCR) bottles, where technically feasible, in North 

America and Europe by the end of this year. 

Less Plastic: Dove will leverage the technology behind its new reusable, 

refillable, stainless steel format deodorant sticks - minim, which minimises waste by 

radically reducing the amount of plastic required; to trial in the LOOP platform (a 

minimal waste, direct-to-consumer shopping system.). 


AUSTRALIA, 

YOU BEAUTY! 

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At INSKIN we don’t have stockists or clients, we have PARTNERS and a loyalty rewards program 

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• Rebate against total INSKIN purchases 

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• Access to 16 industry best brands 

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• Minimum monthly business development visit 

• Monthly in-clinic training 

• Quarterly education vouchers 

• Intranet exclusive support 

• Staff product incentive program 

• INSKINPOP support group membership 

• FREE POS allocation 

• In-clinic VIP events 

• Priority new product launch dispatch 

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• Annual Business Needs Analysis 

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NEWS 

DERMA DEVELOPMENT PLAN 

dermaviduals is thrilled to introduce the Derma 

Development Plan. The Derma Development Plan 

has been created to benefit clinic owners that need 

assistance in planning for the future and realising 

their visions. 

Co-Managing Director of dermaviduals, Simone 

Vescio, said “We constantly hear the same frustrated 

message from clinic owners who are falling short of their 

goals and struggling to grow their business to the level 

they had envisioned. Our team have been a great source 

of guidance in this field, working with clinics to develop 

clear pathways for individual and clinic success. We 

are passionate about growing our industry and helping 

those in it to succeed, hence the creation of the Derma 

Development Plan! The plan encompasses everything 

we have learnt from our vast experience of helping 

businesses actualise their visions and smash their goals!” 

The Derma Development Plan takes the unique 

chemistry of your clinic to create a bespoke programme 

supporting your vision and goals, no matter what they 

are. The team at dermaviduals will work with you to 

design a customised strategy session for you and your 

clinic to help make 2020 your best year yet! 

Another exciting project we have been working 

on to further support our peers in the industry is an 

online education session featuring top clinic owners 

from around Australia. We have brought together four 

industry leaders to create a webinar that shares exclusive 

insights into their success to inspire your next phase 

of business. 

Sign up for your complimentary strategy session 

and for your free webinar at www.dermaviduals.com.au/ 

my-development-plan 

NARS BANS BADGER-HAIR BRUSHES 

After PETA, the world’s largest animal rights organization shared a 

video exposé of China’s badger-brush industry with NARS Cosmetics, the 

Shiseido subsidiary has banned the sale of badger-hair makeup brushes. 

Commenting on NARS’ addition to PETA’s list of more than 90 companies 

which have banned the use of badger hair in their products (mainly makeup, 

paint and shaving brushes), PETA corporate affairs director Anne Brainard says 

“no brush is worth tormenting and killing a sensitive wild animal.” 

“Every badger-hair brush represents the miserable death of a sensitive 

animal,” she says. 

“By banning the sale of badger-hair brushes, NARS is helping PETA push 

the cosmetics industry in a kinder direction.” 

PETA Asia’s investigation revealed that badgers in China, the world’s biggest 

producer of badger hair, are “captured using snares and other cruel methods 

while others are bred and confined to small wire cages on farms before being 

violently killed”. 

“On badger hair farms, these animals are deprived of the opportunity to dig, 

forage for food, choose mates, or do anything else that would make their lives 

worth living, causing many to go insane—continually pacing back and forth and 

spinning in circles inside their cages 

“To kill them, workers bashed the badgers in the head with whatever object 

was handy. One badger was hit in the head with a chair leg. Because he was too 

frightened to leave his cage, workers hit him again, causing him to fall onto the 

floor, after which they cut his throat and left him to bleed out in excruciating pain, 

like all the other badgers killed before them.” 

A VACCINE FOR MELANOMA? 

Researchers have developed a nano-vaccine to prevent melanoma, the most 

aggressive type of skin cancer. 

Published in Nature Nanotechnology, The Tel Aviv University study 

successfully prevented the development of melanoma, and successfully 

treated melanoma metastases, in mice. 

Lead scientist Prof. Ronit Satchi-Fainaro, head of the Laboratory for 

Cancer Research and Nanomedicine at TAU, said the study has shown for 

the first time that it is possible “to produce an effective nano-vaccine against 

melanoma and to sensitise the immune system to immunotherapies”. 

The researchers harnessed tiny particles, about 170 nanometres in size, 

made of a biodegradable polymer. Within each particle, they ‘packed’ two 

peptides (short chains of amino acids found in melanoma cells). They then injected the nanoparticles (or ‘nano-vaccines’) into a mouse 

with melanoma. 

According to Prof. Satchi-Fainaro, the nanoparticles “acted just like known vaccines for viral-borne diseases”. 

“They [the nanoparticles] stimulated the immune system of the mice, and the immune cells learned to identify and attack cells containing 

the two peptides (that is, the melanoma cells).” 

“This meant that, from now on, the immune system of the immunised mice will attack melanoma cells if and when they appear in the body.” 

Prof. Satchi-Fainaro concluded that the research opens the door to a completely new approach - the vaccine approach - for the effective 

treatment of melanoma, even in the most advanced stages of the disease. 


COVER STORY 

25 Years 

OF BRAND 

EVOLUTION 

Back in 1995, an American brand 

called Youngblood Mineral Cosmetics 

launched what would become one of 

Australia’s largest distribution companies 

– Professional Beauty Solutions. We 

sat down with co-founder and CEO 

Matt Williams to talk about the family 

company’s fortuitous beginnings and 

where it’s headed next. 

Congratulations on your 25th anniversary! Can 

you tell us how Professional Beauty Solutions 

got started? 

“PBS got its unexpected start back in 1995 when my parents 

– Gaye and Graham – met Youngblood founder Pauline 

Youngblood while on a trip to California. After this chance 

meeting, they took on the Australian distribution of Youngblood 

and introduced Australia to its very first mineral makeup brand! 

They grew the brand over the next ten years, and in 2006 Lisa 

and I took over the business.” 

What is it that’s made PBS so successful? 

“Unlike some companies with appointed CEOs at the helm, 

Lisa and I are small business owners from way back, who have 

worked day in and day out for decades to grow our business 

and offer our clients the best possible products and service. We 

know the struggles that are unique to small-to-medium sized 

businesses, because we are one – which means we’re able to 

effectively support our salon, spa and clinic partners with the 

day-to-day challenges they face.” 

You’ve expanded into the technology category 

with Dermalux and more recently, Lynton. Can 

you tell us about your move into this space? 

“The introduction of UK-made Dermalux LED proved how 

much powerfully profitable treatments can transform a salon’s 

financial position. We’ve always taught our salons the importance 

of having profitable services on their treatment menu and how 

successful retailing can take them from break-even to the profits 

they deserve, but adding an effective, reliable, results-driven 

device that offers extraordinary client results and predictable 

salon profits has been a game-changer for PBS – and has seen 

our clients’ businesses transformed. Adding Lynton to our 

portfolio has added a new dimension to our offering, and their 

devices offer our clients an incredible return on investment.” 

Why did you choose to partner with Lynton? 

“Lynton is the only laser and IPL manufacturer in the world 

that began as an academic project, with the sole purpose of 

developing medical grade equipment – and their devices are now 

found in over 1,000 clinics and hospitals across the UK. Their 

journey began 26 years ago when two of the founders (Andy 

Berry, PhD and Andrew Charlton, PhD) began developing 

the world’s first Q switch laser. They were later joined by Jon 

Exley, PhD – another leading physicist at The University of 

Manchester – who set out to develop the world’s first IPL 

device. Unsurprisingly, Lynton’s technology remains some of the 

best in the world and they’re the only laser and IPL company to 

be listed on the UK’s National Health Service (NHS). Between 

their amazing results, ongoing academic research, and quality 

manufacturing and training, there’s simply no comparison 

between cheaper devices and a company like Lynton.” 

Both brands are designed and manufactured in 

the UK – why has that been important to you? 

“As one of our first Lynton customers (who also happens to be 

an engineer himself ) said to us the other day, ‘You just can’t beat 

British manufacturers. They over engineer everything, so it’s no 

mystery as to why they have machines still working 20 years after 

purchase.’ Both Lynton and Dermalux have won multiple awards 

for manufacturing excellence (Lynton won Best Manufacturer 

at the 2019 Aesthetic Awards, after Dermalux took home the 

title in 2018) and the performance and precision of their devices 

is simply unparalleled. The years Lynton spent perfecting their 

IPL technology can be seen in their specifications and results, 

and as Dr Exley told us, “Anyone can make an IPL, but it’s very 


difficult to make a really good IPL.” Just like a moisturiser, not 

all products are created equally, and it’s the same with devices. 

The “trade secret” customisation of Lynton flashlamps means 

that Lynton has the only IPL device capable of producing 

sub-millisecond pulsing with a 5-pulse train sequence and 

fully controllable delays. With a Lynton IPL device you can 

successfully and safely treat a wider variety of concerns and 

provide clients with results they will keep coming back for.” 

COVER STORY 

Are Lynton devices accessible to the average 

beauty business owner, or are they aimed at high 

volume chains that can afford to spend more? 

“We believe Lynton gives you the best of both worlds – superior 

quality and affordable price. There’s no denying there are some 

quality manufacturers already in the marketplace, but the high 

price of these devices means that a decent return on investment 

25 Years 

1995 

Matt’s parents, Gaye and Graham Williams, take on the 

Australian distribution of Youngblood Mineral Cosmetics. 

2006 

Matt and Lisa take over Youngblood operations. 

2010 

Youngblood is stocked in 1,000+ salons, spas and clinics 

across Australia. 

TOP 5 TIPS FOR SALON, SPA & CLINIC OWNERS 

1. Ensure you have a sound business model that’s 

profitable and predictable, and know your numbers! 

2. Build your team by investing in them. Know what drives 

them to do their best work, and offer them opportunities 

to grow. 

3. Study marketing and sales practises – and if you need 

help, find a supplier that prioritises support in these areas. 

4. Create systems that allow you to continuously work on 

your business and when you do, focus on how to create a 

competitive advantage. 

5. Remember – not all moisturisers are created equal, and 

neither are all LED, IPL and laser devices! 

2011 

Matt and Lisa begin developing their own tanning range – 

Sunescape – after identifying a gap in the market. 

2012 

Professional Beauty Solutions is established and takes 

on the distribution of US cosmeceutical brand Image 

Skincare. 

2013 

Sunescape is launched. 

2015 

The PBS portfolio grows rapidly with the addition of 

Dermalux LED, Body Sugaring Australia, Cherry Blooms 

and Wotnot. 

2016 

Bestow and Caron come on board. 

2017 

Pure Fiji joins the PBS family. 

2018 

PBS continues to grow with the addition of Lük Beautifood 

and ECOCOCO. 

2019 

PBS acquires the distribution of Organic Nation and UK 

laser manufacturer, Lynton Lasers. 

isn’t possible for many salon spa and clinics – unless they’re 

extremely high volume. This has led to the demand for cheap 

Chinese devices, and it’s why we know there’s a gap in the 

market for Lynton – a superior and more affordable alternative 

for salon owners.” 

What does the future hold for PBS and your clients? 

“We’ll continue to provide our salons with everything they need 

to build a profitable, predictable business that supports them and 

their families – world-class products and equipment, industryleading 

education, free professional marketing resources, and 

solid business development. Lisa and I are so inspired by the 

energy we see our partners put into their businesses every day, 

and we’re grateful to be a part of their journey. Our number one 

goal is to have our salon partners be the most profitable in the 

industry, and we’ll keep providing them everything they need to 

make that happen.” n 

www.probeautysolutions.com.au 


VIEWPOINT 

LOCALLEADERS 

It seems both the local and overseas market can’t get enough of Australian Made 

beauty and skincare products. Chief Executive of the Australian Made Campaign 

Ben Lazzaro chats to Anita Quade about the advantages of producing products locally. 

Can you tell us the 

advantages of beauty 

brands developing 

their product 

and packaging 

in Australia? 

“According to Roy Morgan 

Research, Australian 

consumers have a preference 

for buying Aussie. The research found that 58% of 

Aussie shoppers buying beauty, personal care and 

cosmetics prefer to buy Australian Made products. 

The appetite is there, so brands need to be sure they are advertising their 

Australian Made credentials. 

The demand for authentic Aussie products is growing continuously. When 

you buy Australia Made, Australian grown products, you know what you are 

getting—products made to the highest of manufacturing standards and grown 

in our clean, green environment. At the same time, you are helping to support 

local industry. 

The best way to identify genuine Aussie products is to look for the famous 

green and gold Australian Made logo. It’s Australia’s most trusted, recognised 

and widely used country of origin symbol, and is underpinned by a third-party 

accreditation system which ensures products that carry the logo are certified as 

‘authentically Australian’.” 


AUSTRALIAN BEAUTY BRANDS 

CREATING A BUZZ 

ALYA SKIN 

Founded by Melbourne based 24-year old’s 

James Hachem and Manny Barbas. 

Made famous for their Australian Pink Clay 

Mask with thousands of people across the world 

dubbing it their fix to breakouts and for achieving 

glowing skin. The young founders of Alya Skin 

have made $17 million in just 14 months after 

creating the ‘world’s best pink clay mask’ – with 

countless testimonials all over Instagram. 

FACE HALO 

Created by our pioneer in sustainability, Lizzy 

Pike. Face Halo makeup removers have replaced 

more than 370 million makeup wipes in the past 

12-months alone. With more than 1.4 Face Halo 

units sold every minute, it is no surprise that the 

brand is making waves in the beauty industry 

globally, and leading the charge in sustainable 

beauty. 

This Australian-born brand has achieved 

cult-status with press, MUAs, celebrities and 

most importantly thousands of loyal customers 

worldwide including celebrities including Naomi 

Watts, Chloe Morello and Kaley Cucoco. 

Using only water, Face Halo traps and removes 

makeup for a deep clean and gentle exfoliation. 

Face Halo’s makeup remover is dual-sided 

and reusable, replacing up to 500 traditional 

makeup wipes. The brand now has an upcycling 

programme to further drive sustainability you can 

return your used Face Halo’s to be up cycled. 

HAPPY SKIN CO 

This at-home IPL laser hair removal handset was 

founded by Sydney businessman Dylan Mullan. 

The new Happy Skin Co Gen.2 handsets have 

quickly become the must have gadget to watch 

this year. 

It offers to get people hair-free in just 12 

consecutive weeks. The new handset also 

features a quieter and more efficient fan, as well 

as a 20 percent larger window, meaning you can 

treat the selected areas more. 

Do you find that more beauty 

companies are looking to Australia 

to produce their products 

and packaging? 

“Australia is renowned for its clean, green 

environment and pristine production regions, as 

well as its high-quality manufacturing standards. 

As a result, genuine Aussie products are in high 

demand by consumers, here and overseas. 

This is particularly important for health and 

beauty products which are consumed, rubbed into 

the skin or applied directly to the body. Quality, 

safety and trustworthiness are all key attributes 

brands in the health and beauty sector can 

leverage. The Australian Made logo helps deliver 

this message.” 

What options are open to brands 

wanting to produce their product here 

in Australia? 

“Australian Made has the largest searchable online 

Aussie product directory at www.australianmade. 

com.au. It provides information on the products 

as well as contact information for over 2700 

manufacturers of genuine Australian products. 

We encourage businesses looking for suppliers 

of Australian ingredients and components to 

use this online database resource when sourcing 

local inputs.” 

Can you let us know any challenges 

that companies face when it comes to 

producing in Australia? 

“We understand that Australia can be a high-cost 

country for manufacturers, presenting financial 

challenges. However, Australian-made products 

often fetch a premium in the marketplace, 

which can go some way to off-setting what can 

sometimes be higher manufacturing costs. 

For those selling their Australian-made 

products in overseas markets, the price premium 

can be amplified many times over — this is often 

the case in many parts of Asia.” 

To be listed as Australian Made, what 

are the requirements that need to be 

met by companies? 

“The Australian Made logo makes the ‘Australian 

connection’ instantly and clearly. It’s a solution for 

shoppers who want to quickly and easily identify 

Aussie products and be assured that those goods 

meet certain standards. 

Brands can apply to use the logo with the 

‘Australian Made’ descriptor if the products have 

been substantially transformed (made) in Australia, 

not just assembled or packaged. All products 

carrying the logo are reviewed and approved by 

our compliance team.” n 


We’re back 


The summit for salon, spa 

and clinic professionals. 

Take your business to the next level with 

a collaborative day of inspiring talks, 

innovative ideas and engaging conversations 

guided by industry experts. 

Brought to you by Platinum Sponsor Gold Sponsor

Monday May 25, 2020 

Ovolo, Woolloomooloo | Sydney 

www.beautyandspainsiders.com.au 

REGISTER YOUR INTEREST 

Sponsorship opportunities are available 

Contact Glenn or Kym for bespoke solutions. 

Professional Beauty’s Glenn Silburn: 

0422 931 499 or gsilburn@intermedia.com.au 

SPA+CLINIC’s Kym Cowper: 

0410 570 467 or kcowper@intermedia.com.au 

Silver Sponsors 

Bronze+ Sponsor 

Bronze Sponsors

Welcome to 

COUNTRY 

A line-up of much-loved 

Australian beauty brands. 


SKINCARE 

LEFT 

Eco by Sonya Driver Skin Compost Super Acai Exfoliator 

Eco by Sonya Driver 1300 596 118 

Edible Beauty Gold Rush Eye Balm 

Edible Beauty admin@ediblebeautyaustralia.com 

ESK B Calm 2B AM - Evidence Skin Care 1300 884 875 

House of Immortelle Australia B5 Tea Tree Anti-Blemish Serum 

House of Immortelle sales@houseofimmortelle.com.au 

La Clinica White Brilliant Intensive Pigmentation 

Correction Serum - La Clinica 03 9799 8803 

Li’tya Marine Collagen Relief Gel - Li’Tya 03 9587 7088 

Organic Nation Skinfood4 Vitamin Serum 

Professional Beauty Solutions 1800 625 387 

Raww Super Hydrate-Me Creamy Cleanser 

Total Beauty Network 03 8544 8000 

Skinstitut Enzymatic Micro Peel - Skinstitut 02 9460 7559 

USPA Soothing Hydro Mist - USPA 03 8773 3517 

ABOVE 

Alpha-H Liquid Gold with Glycolic Acid - Alpha-H 1800 659 777 

Amperna Probiotic + DS Soothing Serum 

Amperna info@amperna.com 

Asap DNA Renewal Treatment - Asap Skin Products 03 8683 3333 

Aspect Extreme B 17 - Advanced Skin Technology 1800 648 851 

DermaEnergy HA3 Serum - DermaEnergy 1300 799 709 

Ella Baché Daily Hydration Mist - Ella Baché 1800 789 234 

Noelle Australia Bushfood Luxury Kakadu Plum Brighten + Renew 

Organic Night Cream - Noelle Australia 0420 604 257 

Skin Virtue Super Clear Purifying Crème Gel 

Skin Virtue 02 8052 3500 

Ultraceuticals Ultra A Skin Perfecting Serum 

Ultraceuticals 1800 355 890 

Ultraderm Eye Renew Treatment - Ultraderm 1300 660 297 


Remember, 

SAFETY FIRST 

SPF is a summer skincare non-negotiable. 


SKINCARE 

LEFT 

Aspect Sun Envirostat Face SPF50 

Advanced Skin Technology 1800 648 851 

DermaEnergy SPF50 - DermaEnergy 1300 799 709 

Dermalogica Dynamic Sun Recovery SPF 50 

Dermalogica 1800 659 118 

Eco by Sonya Driver Natural Sunscreen SPF 30 


Edible Beauty Basking Beauty SPF 50 

Edible Beauty admin@ediblebeautyaustralia.com 

Medik8 Physical Sunscreen SPF 30 

Advanced Cosmeceuticals 1800 242 011 

Mesoestetic Mineral Matt Antiaging Fluid 

Advanced Cosmeceuticals 1800 242 011 

Skinceuticals Ultra Facial Defense SPF50+ 

Skinceuticals 1300 101 411 

Ultraceuticals Ultra UV Protective Daily Moisturiser SPF 30 

Ultraceuticals 1800 355 890 

ABOVE 

Alpha-H Daily Essential Moisturiser SPF 50+ 

Alpha-H 1800 659 777 

Byotea Suntastic SPF 50+ - AMR Hair & Beauty 02 9618 7654 

Ella Baché Great SPF40 Sunguard Foundation 

Ella Baché 1800 789 234 

Environ Sun Care RAD Antioxidant Sunscreen SPF 15 

Environ 1300 888 708 

ESK Zinc Shade SPF 15 - Evidence Skin Care 1300 884 875 

Manola SPF 50 Sun Shield - Sothys 02 9477 7844 

Napoleon Perdis Broad Spectrum SPF50+ Sunscreen 

Napoleon Perdis 1300 625 387 

Simple As That SPF30 Natural Sunscreen Lotion 

Simple As That 03 9682 6749 

Skinstitut Age Defence SPF 50+ - Skinstitut 02 9460 7559 


Be in the 

KNOW 

Ring in the new 

year with these 

product launches 

for skin. 


SKINCARE 

LEFT 

Beauté Pacifique Superfruit Miceallar Water 

Beauté Pacifique 03 9562 0513 

DermaEnergy 3D Clean - DermaEnergy 1300 799 709 

Dermalogica Skin Smoothing Cream - Dermalogica 1800 659 118 

Dermaviduals Total Cleansing Cream – Dermaviduals 02 9960 1300 

Eco by Sonya Driver Super Fruit Toner 


Kadalys Radiant Soothing Gel-Cream - Encore Beauty 1300 770 428 

Raww Super Hydrate ME Eye Cream 

Total Beauty Network 03 8544 8000 

Skin Regimen Hydra Fluid - BLC Cosmetics 02 8667 4695 

Skinstitut Enzymatic Micro Peel - Skinstitut 02 9460 7559 

Sothys Detox Energie Depolluting Youth Cream 

Sothys 02 9477 7844 

Uspa Age Defying Moisture Cream - BLC Cosmetics 02 8667 4695 

ABOVE 

Alpha-H Vitamin C Paste - Alpha-H 1800 659 777 

Aspect Dr Complete Pigment Plus 

Advanced Skin Technology 1800 648 851 

Comfort Zone Renight Mask - BLC Cosmetics 02 8667 4695 

ESK B Quenched - Evidence Skin Care 1300 884 875 

Haloskin Harmonizing Milk Face & Eyes 

Masters Beauty International 1300 470 648 

Image Skincare Ormedic Balancing Gel Polisher 


Medik8 Clarity Peptides - Advanced Cosmeceuticals 1800 242 011 

Organic Nation Black Rice Scrub 


PCA Skin Daily Exfoliant - Advanced Skin Technology 1800 648 851 

Skin Virtue Advanced Purifying Cleanser 

Skin Virtue 02 8052 3500 

Sothys Detox Energie - Sothys 02 9477 7844 


SKINCARE 

dermaviduals Face 

Lotion M1 - dermaviduals 

02 9960 1300 

Dermalogica Phyto 

Replenish Body Oil 

Dermalogica 1800 659 118 

Babor Stress Control 

Ampoules - Babor Cosmetics 

Australia 1800 139 139 

Mukti Bioactive Hydrating Synergy 

and Hydrating Mineral Mask - Mukti 

Organics 1300 306 554 

Guinot Hydra Summum 

Cream - Hamaya 

International 02 9737 9872 

ActivLayr 5 Second Nano-Collagen 

Boost Patches for Under-Eyes 

ActivLayr +64 9835 4805 


SKINCARE 

Calecim Recovery 

Night Complex 

Calecim +65 6444 9968 

Biossance Squalane + 

Phyto-Retinol Serum 

Biossance 1844 688 5885 

Sothys RET Retinol 

Dermobooster 

Sothys 02 9477 7844 

O Cosmedics 

O-Biotics Retinoic 

Oil - Inskin Cosmedics 

02 9712 8188 

Payot Bubble Peeling 

Mask - Payot 02 9874 1166 

Pelactiv Collagen Gel Mask 

Pelactiv 02 8422 5000 


World’s No.1 

Ultrasound Lift 

Tightening and 

Contouring 

Micro & Macro Focused 

Fast & Precise Shot Application 

Multi-functional & Multi-depth 

Highly Effective with Minimal Pain 

Micro Focused 1.5mm, 3.0mm, 4.5mm 

Cartridges with highly concentrated 

ultrasound beams deliver power with 

accuracy and precision to the specified 

focal region. 

Macro Focused 2.0mm, 6.0mm, 9.0mm, 13.0mm 

Cartridges with lower frequencies allow 

deeper penetration to the focal region with 

a larger energy density. 

Baseline 

Baseline 

Post Procedure 

Post Procedure 

2MM ADVANTAGE – ONLY AVAILABLE ON ULTRAFORMER III 

1300 346 448 

www.cryomed.com.au

Speak 

VOLUMES 

Parade your pout with these 

lip plumping products. 


MAKEUP 

Cosmedix Lumi Crystal - Advanced Skin Technology 1800 648 851 

dermaviduals Lip Balm - dermaviduals 02 9960 1300 

Danessa Myricks Colorfix 24HR Matte Color in Latte - Scotty’s Makeup & Beauty 02 9518 9000 

Gorgeous Cosmetics Liquid Lips in Magenta - Gorgeous Cosmetics 1300 730 277 

Jane Iredale Just Kissed Lip Plumper - Margifox Distributors 1300 850 008 

La Glam Minerals LipStick in Flirt - LaGlam Minerals 1800 524 526 

Luk Lip Nourish Sheer Lipstick in Rose Lime - Professional Beauty Solutions 1800 625 387 

Mesoestetic Stem Cell Nanofiller Lip Contour - Advanced Cosmeceuticals - 1800 242 011 

Napoleon Perdis Auto Pilot Lip Service - Napoleon Perdis 1300 625 387 

Nee Stay Gloss SPF 15 - Masters Beauty International 1300 470 648 

SLA Paris Transparent Plump Fruit Gloss - Encore Beauty 1300 770 428 

Victoria Curtis Lip Plump - Curtis Collection 03 9421 5577 

Zuii Organics Flora Lux Lipstick in Coral Red - Zuii Organic 07 5596 2319 


MAKEUP 

MAC Studio Fix Sculpt 

And Shape Contour 

Palette in Light Medium 

MAC 1800 613 828 

Modelrock Graffiti 

Collection Colour Playbook 

Modelrock 0414 864 186 

O Cosmedics 

SK1N Champagne 

Luminising Drops 

Inskin Cosmedics 

02 9712 8188 

Trinny London Lip Glow 

in Honor - Trinny London 

www.trinnylondon.com/au 

Veil Cosmetics Dual-Ended 

Makeup Brush - Veil Cosmetics 

wholesale@veilcosmetics.com 

Moroccan Lips 

Moroccan Tan 

1300 181 281 

Charlotte Tilbury The Charlotte 

Darling Easy Eye Palette 

Charlotte Tilbury 0011 44 1202 629527 

Mary Kay TimeWise 3D 

Foundation Luminous 

Mary Kay 1300 797 107 

Ardell Remy Lashes - Le Beauty 03 9421 0025 


THE PALETTE

NAIL IT! 

Dial up your digits with a 

swipe of gold polish. 

Bio Sculpture Gel Nail Polish in 220 - Bio Beauty Concepts 1300 246 435 

Bio Sculpture Gel Nail Polish in 212 - Bio Beauty Concepts 1300 246 435 

Caption Nail Polish with LacQ3 in Ever Wonder? - Young Nails 1300 766 121 

CND Creative Play Nail Lacquer in Poppin’ Bubbly - Pacific Nail & Beauty 07 5597 4555 

CND Vinylux Weekly Polish in Brass Button - Pacific Nail & Beauty 07 5597 4555 

Jessica Custom Nail Color in Gleaming Gold - Jessica Cosmetics 1300 470 648 

Jessica Phenom Vivid Colour in Gold Vermeil - Jessica Cosmetics 1300 470 648 

Zoya Professional Lacquer in Astrid - SA Beauty 08 8297 8171 


NAILS 

CND Vinylux Long Wear 

Polish in Lovely Quart 

Pacific Nail & Beauty 

07 5597 4555 

CND Shellac Gel Polish in Divine 

Diamond - Pacific Nail & Beauty 

07 5597 4555 

OPI x Hello Kitty 

Infinite Shine 2 in Pile 

on the Sprinkles 

Le Beauty 03 9421 0025 

OPI x Hello Kitty 

Infinite Shine 2 in 

All About the Bows 

Le Beauty 03 9421 0025 

Mavala Dash & Splash 

Nail Color Cream in 

Vibrant Turquoise 

Mavala Australia 

03 9645 1933 

Jessica Phenom Vivid Colour 

in Honey Lavendar - Jessica 

Cosmetics 1300 470 648 

Jessica Custom Nail 

Colour in Earl Grey 

Jessica Cosmetics 

1300 470 648 


NAILS 

nail-file 

FOUNDER OF THE SUNDAYS AND NAIL ARTIST TO THE STARS REVEALS HER 

NON-TOXIC APPROACH TO MANICURES AND HER ZEN ATTITUDE ON A RECENT 

TRIP TO AUSTRALIA. 

AMY LING 

TELL US WHY YOU LAUNCHED 

THE SUNDAYS SALON CONCEPT 

IN NEW YORK? 

“I created Sundays because I really believe 

that going to the salon is so much more 

than just getting your nails done — we 

see our hands more often than our face. 

It’s a small, but powerful way to practice 

self-care routine for your mind and your 

body. It’s the special treat you allow yourself 

to enjoy every one or two weeks. At the 

same time, I felt strongly about creating a 

nontoxic salonquality 

product and 

service that was 

safe for both clients 

and employees.” 

WHAT IS THE 

ETHOS BEHIND 

THE COMPANY? 

“We do not have 

to sacrifice for 

beauty because we 

can create options, 

because we encourage 

and support one 

another through selfcare, 

self-love, and lots of practice. At the 

end of the day, we have to believe that we 

are all beautiful and beautiful in our own 

ways.” 

THE POLISHES ARE STOCKED IN 

SALONS INCLUDING AUSTRALIA 

ARE KNOWN FOR THE 10 FREE 

FORMULA – EXPLAIN THIS? 

“Our non-toxic nail polishes are formulated 

without 10 potentially health-harming 

chemicals commonly found in regular nail 

polish these are: dibutyl phthalate, TPHP, 

toluene, xylene, ethyl tosylamide, camphor, 

formaldehyde, formaldehyde resin, 

parabens, and tert-butyl hydroperoxide.” 

YOU CREATED THE WORLD’S 

FIRST CUSTOM MEDITATION 

MANICURE - HOW DID YOU COME 

UP WITH THE CONCEPT? 

“I have heard from clients that when they 

get their nails done and sometimes they 

don’t want to talk. It is time for themselves to 

zone out and to breath. And then one day 

I was in the wellness zone and the teacher 

started talking about how you can meditate 

anywhere, it is not just about your meditation 

pad you sit or the scent or music 

but you take a moment to 

connect with yourself. I had the 

light bulb moment to combine 

the two.” 

YOU WERE RECENTLY 

IN AUSTRALIA ON A 

VISIT – HOW DID YOU 

FIND THE MARKET? 

“I have heard a lot about how 

health conscious Australians 

are. I was there to explore and 

learn. Sydney is so beautiful 

and you just want to stop and 

take a picture of the beach 

or the rock, and appreciate the 

beauty of the nature.” 

WOULD YOU OPEN 

A SALON HERE? 

“I would love to have a 

local partner and launch a 

Sundays studio in Australia 

one day.” 

YOU ARE STOCKED 

LOCALLY 

WHAT HAS THE 

REACTION BEEN 

LIKE TO YOUR 

POLISHES? 

“We currently work 

with Maconii and ECO Nail Lab , also father 

Rabbit in New Zealand. We love working 

with same minded companies and people 

really appreciate the 

long lasting feature we 

have as a professional 

nail polish while at the 

same time it is nontoxic.” 

WHAT DO YOU 

LOVE MOST 

ABOUT THE NAIL 

INDUSTRY? 

“It is such a small thing 

and it has such a big 

impact on someone’s 

life. We have clients doing a manicure once 

a week as it reminds her of the first manicure 

she got when she was 15 with her mum. We 

have clients that have told us that they feel 

more happy and productive when they wear 

beautiful nail polishes when they look at their 

nail when they type. “ 

HAVE YOU FELT THE 

COMPETITION FROM MORE 

DISCOUNTED BRANDS AND 

SALONS OFFERING MANICURES 

AT CHEAPER PRICES? 

“I think healthy competition helps us to move 

forward and innovate. Also, different brands 

represent different groups of people. We 

will focus on our core value : we 

don’t need to sacrifice for beauty 

and provide highest quality 

products. We can learn from our 

competitors. “ 

BIGGEST LESSON LEARNT 

IN LAUNCHING YOUR 

OWN NAIL BUSINESS? 

“People matter so much, your team 

is so important so surround yourself 

with great teammates. “ 


TANNING 

Ecococo Tanning Mousse in 

Medium - Professional Beauty 

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STYLE FILE 

SHELLA 

MARTIN 

Taking home the title of 2019 Makeup Artist of the Year at 

The Makeup Artist Guild Asia Pacific (MAGAP) Awards, 

Shella Martin was recognised for her years of experience across 

editorials and events. This year, she also celebrates the tenth 

birthday of her very own Salon XVI. She unpacked her favourite 

things for the Professional Beauty team. 

What’s been the most rewarding thing you’ve 

encountered with your career? 

“Having my work remembered by a client. We 

as artists put our heart and soul into our work, so 

when your work is recognised or remembered, it’s 

really exciting.” 

Which celebrity are you 

currently crushing on when it 

comes to makeup? 

“Kaia Gerber - I like seeing her 

made up down the runway, but also 

while wearing next to no makeup on 

her days off, especially since she is 

a person who is always in the public 

eye. I’ve taken a liking to seeing her 

fresh face everywhere and I can say 

I’m mad about it!” 

What are your signature ‘looks’? 

“Sharp eyeliners, glossy glowing skin 

and fluffy brows.” 

Name some of your favourite 

Instagram accounts. 

@streeters @theartistedit @inbeauty 

What’s your personal mantra? 

“How does it get any better than this?” 

What’s your go-to summer 

beauty look? 

“A healthy skin-inspired look that’s radiant 

and glowing. I love applying Rationale’s 

PhotoDynamic Day Cream SPF15 and 

B3-T Tinted Superfood SPF50 to my 

face and neck, as well as their Beautiful 

Cheeks Superfluid SPF50 tapped lightly 

on the apples of the cheeks. I love 

Charlotte Tilbury’s Filmstar Bronze & 

Glow to give a soft bronze along the eye 

socket line. I’ll finish with Salt by Hendrix’s 

Body Glow Shining Star on the shoulders, 

collarbones and front of the leg.” 

Favourite food? 

“Sashimi.” 

www.shellamartin.com 

Instagram: @shellarubymartin 


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MAKEUP 

THE MAKEUP MAESTRO 

This year the Australian College of Makeup and Special Effects 

(ACMUSE) celebrates 40 years of educating and training 

makeup artists. Scott Lattimer chats to Anita Quade about the 

masterstroke of beauty. 

Tell us how you got into the beauty 

industry intitially? 

“I arrived in Australia from England in 1999, 

and was offered an artist in residence position 

at the National Art School, My field being 

Figurative sculpture and mould making, during 

that time I was offered a position, as Head of 

School, by the Australian make up icon, Dawn 

Swane at the Art and Technology of Makeup ( 

3 Arts). This was the beginning of my journey 

into the wonderful world of makeup, My area 

of expertise was education, and it was at the 3 

Arts that I was able to implement my teaching 

practice whilst developing a thorough knowledge 

and appreciation for makeup. To this day I follow 

the same practise, never assume that you’re the 

best person to teach all aspects of a course, rely 

on industry people proficient and qualified in 

education to inspire and teach the students their 

particular area of speciality. 

It was in 2002 that I became the new owner of 

Film Make up technology, carrying on the work 

from recently inducted hall of fame MAGAP 

winner, Jocy Knowland, and it was with her 

guidance that I continued a great tradition with the new name of ACMUSE 

(Australian College of Make Up and Special Effects).” 

What is it you love most about makeup? 

“The people who work within the industry are creative, hard-working, 

motivated and diverse.” 

How have you seen the industry change given ACMUSE 

will be celebrating 40 years of education? 

“There has been many changes over that period, but milestones would be 

the accreditation and audit process by government authority, the changes to 

Federal student loans in the vocational sector, the rise and rise of influencers, 

finally the growing desire for people to participate in shorter courses whilst 

expecting similiar outcomes to full time courses.” 

You have also organised The Show, Sydney in February – 

tell us about this event? 

“The Show Sydney will have its inaugural event on the 8th and 9th Feb 

2020, The concept for The Show initially came about to fill a void. Being in 

the industry for such a long time I have quite a large circle of professionals 

that kept voicing their dissatisfaction with the current offerings on the 

market, craving a place where they could learn and be inspired by all 

aspects of our industry not just one discipline. So the concept for an all 

encompassing show was born out of a need to fill that void. Our event is a 


completely unique concept and there is nothing like it in 

Australia. A professional event that is vibrant and truly 

reflective of our wonderful industry, we are open to the 

public, we are supporting local Australian business and 

providing a platform for the professionals to share their 

knowledge and inspirations. A place where the everyday 

woman or man can come and experience the best that 

beauty has to offer with the professional tick of approval.” 

Tell us the ethos behind it? 

“It is a celebration of all things make-up, hair and beauty, 

an opportunity to watch and be educated by professionals, 

an opportunity to discover new brands, new tools and 

new techniques, to be able to have a tactile exciting retail 

experience and most importantly to catch up with likeminded 

people and have a good time.” 

You have a significant lineup of celebrity 

stars – what will guests be able to take away 

from the event? 

“For the aspiring artist the meaning of quality, of a 

professional standard, to understand better the expectation 

when working in Editorial, Runway, Film, TV, Bridal 

& beauty. It is also for the everyday man or woman who 

will experience the best that beauty has to offer in a real 

world with hands on experience with that professional tick 

of approval.” 

How will the show be a standout from other 

beauty events? 

“I guess the biggest difference is whether you’re a student, an 

enthusiast or a professional in makeup, hair special effects or 

beauty, there is something for you at The Show. 

What is the biggest lesson you have learnt in 

the industry? 

“To trust one’s intuition, to listen, and to share your dreams 

with others.” 

Who do you look to for inspiration in the field? 

“There are so many, this industry is abound with wonderful 

like-minded people prepared to offer advice, and support 

and for that I am very grateful.” 

What has been your favourite career milestone? 

“Having graduates working on Game of Thrones, Aliens 2, 

Fashion week , channel 7, channel 9, ABC, teaching at other 

make up schools, all in the same month.” 

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SALON VIEW 

HI-TECH Beauty 

From Budapest to the Gold Coast, Lygia Matkovcik has spent 25 years refining her 

skills as a qualified Beauty Therapist. Hannah Gay explores Lygia’s hidden gem in 

Sanctuary Cove. 

NESTLED AMONGST THE palm trees that encompass 

Sanctuary Cove’s luxury country club and golf course sits 

Beauty Sanctuary by Lygia – a clinic offering non-invasive 

facial and body treatments. The club itself has been made 

popular by tourists and locals alike, and since 2017, Beauty 

Sanctuary has taken up residence. At the helm is Lygia 

Matkovcik who began her career as a Beauty Therapist in 

Budapest, Hungary in 1995. Eight years later she moved to 

Australia with her husband, Mike before setting up her own 

business, Beauty Sparadise, in Botany, NSW. 

For the last three years though Lygia and Mike, a 

cosmetic equipment supplier, have rented the boutique 

beauty therapy room thirty minutes shy of the Gold Coast 

where they have enjoyed treating a largely affluent clientele, as 

well as dedicated clients who travel from as far north as Brisbane 

and south from Tweed Heads. It was this move from NSW to 

QLD that Lygia considers to be one of her business’ greatest 

achievements, where the pair was required to rebuild their 

clientele from scratch. 

Lygia is recognised as a specialist in the field of anti-ageing 

skincare, and often works with women in their thirties through 

to their seventies. “People who are looking to get results will 

return to me as I have built up a good reputation amongst 

locals and clients from surrounding areas within a 100km 


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Due to Mike’s experience working as a supplier for over two decades, 

Beauty Sanctuary is equipped with the latest devices available. Specialised 

treatments incorporate the use of High Intensity Focused Ultrasound 

(HIFU) – a technology with which the salon’s HIFU Glow Facial was 

developed in 2018. The same equipment also launched the salon’s HIFU 

Face & Neck Uplift and HIFU Body Sculpting treatments. In addition 

to this, Beauty Sanctuary works with Radio Frequency, LED, Tixel Skin 

Resurfacing, Mesotherapy, Microdermabrasion, Oxygen, and Ultrasound to 

maximise their clients’ desired results. 

More recently, the salon has launched MM Slim – Magnetic Muscle 

Stimulation technology – a powerful device used to generate rapid muscle 

contractions using high-intensity focused 

electromagnetic technology. The treatment is 

effective in building muscle and burning fat, 

encouraging the body to naturally excrete them. 

The movement of muscle, Lygia explains, requires 

energy, which in turn, further burns through fat. 

“MM Slim is good for everybody… even for 

athletes who wish [to increase] tone. [A single 

treatment is the equivalent] of completing 20,000 

sit-ups in 30 minutes. Plus, it doesn’t hurt… 

people love it!” 

The challenge of running a business of this 

nature, Lygia admits, is facing compounding 

competition where the goal is to stay on top. The 

introduction of Zip Pay, for example, has meant 

that clients who want to experience some of the 

salon’s more costly treatments aren’t forced to pay 

outright to have the procedure done at any time. 

It’s this consideration of her customers’ needs 

that further adds to their overall satisfaction with 

Beauty Sanctuary by Lygia. n 

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The 45-minute treatment promises soft and 

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The treatment disinfects and draws out 

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The Salt 

FACIAL 

With party season over, clients are looking 

to find quick skin solutions for a healthy 

glow. Anita Quade checked out the latest 

non-invasive natural facial that harnesses 

the goodness of salt at SheBeauty Salon. 

ZEINAB ABRAHAM OWNER of 

SheBeauty Salon reveals the power of 

mother nature. 

Tell us why you launched The 

Salt Facial? 

“We are always observing the beauty 

world especially on the Internet from 

the leading countries like America and 

Europe for new natural based and results 

driven treatments. 

The beauty industry has taken a sharp 

turn towards Mother Nature therefore 

clients are always preferring natural 

treatments over chemicals. 

We came across The Salt Facial from 

USA and we couldn’t believe it. This 

device is what we were looking for, 

which incorporates both the latest 

technology and natural high mineral 

sea salt. After seeing the Salt Facial on 

Instagram which is used by many leading 

Hollywood doctors we knew instantly 

that we need to try this. I thought 

Australia was perfect for this treatment 

as we love our beaches and salt water. 

We are already accustomed to a mini 

salt glow in Australia from visiting the 

beach so this treatment with the pressure 

exfoliation would take it to a whole 

another level.” 

What are the advantages of 

investing in this machine? 

“It’s a unique 3 in 1 machine that delivers 

results for all skin types and many skin 

concerns. We can alter the strength of the 

treatment from a mild treatment relaxing 

to an abrasive laser like treatment with 

the power of pressurised salt. During the 

process Step 2 is a medical grade ultra 

sound that allows us to drive the product 

of our choice three times deeper into 

the skin. Last but not least is the LED 

STEP 1 – RESTORE SEA 

SALT EXFOLIATION 

The SaltFacial exfoliation procedure with 

natural sea salt creates smoother, tighter, 

healthier, looking skin, while preparing it 

at the cellular level for the acceptance of 

topical formulations. 

Acclaimed for centuries for its natural 

healing properties, sea salt draws out 

impurities in the skin and balances 

alkaline levels. 

• Less traumatic than chemical peels 

and more effective than traditional 

mechanical exfoliation 

• Uses the healing power of natural sea salt 

• Unique hand-piece design gently abrades 

the skin 

STEP 2 – REPLENISH AESTHETIC 

ULTRASOUND 

After receiving exfoliation with natural sea 

salt, you’re ready for the next step to more 

beautiful skin. The SaltFacial aesthetic 

ultrasound technology safely delivers 

enriching and hydrating topical formulations 

deep into the skin to accelerate healing. 

• Optimal frequency range enhances 

topical delivery 

• Stimulates and increases O2 production 

for healthy looking skin 

• Promotes blood circulation to speedup 

healing 

STEP 3 – REJUVENATE LED 

PHOTOTHERAPY 

LED Phototherapy is the final step to more 

beautiful skin. Studies show that skin cells 

regenerate far faster when exposed to 

certain LED wavelengths. With 4 distinct 

wavelength options, The SaltFacial LED 

Phototherapy can be used to treat acne, 

remove redness, improve the appearance 

of pigmented and vascular lesions, and 

promote collagen production…Naturally! 

• Cleared to treat medical conditions 

• 3-panel design covers a large surface area 

• 4 wavelengths enable multiple skin 

therapy options 


therapy this is a preset treatment using 

three different wavelengths. Our clients 

love the results and call the treatment the 

Salt Glow.” 

You have a very loyal clientele 

- how have you found their 

reaction to the machine? 

“Right after our launch in November 

last year most clients were so excited and 

couldn’t wait to try it. By far it’s the most 

popular facial treatment that we have at 

the moment. The power of salt has existed 

for thousands of years for various essential 

needs and it will always remain a vital 

mineral for human kind.” 

How does this facial stand out 

from other facials? 

“The result is instantly glowing skin and 

the natural aspects of the minerals in the 

salt which is known for its anti-microbial 

affect, healing properties and hydration.” 

What are the advantages 

for your salon to offer 

such advanced technology 

in equipment? 

“Happy returning clients because of the 

results we achieve.” 

You are also the stockists of Dr 

Schrammek - tell us why you 

stock this in the salon? 

“As we mentioned that we are always 

looking for new technology that 

combines Mother Nature or stand 

alone natural treatments like the 

GREENPEEL that Dr Schrammek 

has which is totally made from herbs 

that delivers the same results as the 

Fractional Laser but with herbs. 

Therefore as we did our research in 

depth and we found that Dr Schrammek 

has been around for 60 years in Germany 

doing what they know best and that is 

skin and beauty. Their amazing product 

range that supports the GREENPEEL 

and all skin types and concerns. 

Dr Schrammek has been in the 

market for 60 years and have 

some iconic products - tell us 

about the hero products 

“BB cream is also known as a Blemish 

Balm – it is the world’s first BB cream by 

Dr Schrammek and it’s a great product 

that all clients swear by. Skin Elixier is 

another rewarding product that helps 

regenerate the new collagen cells.” n 

SheBeauty salon 

www.shebeauty.com.au 

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COSMOPROF 

BOLOGNA, ITALY – FAIR DISTRICT 

12 – 15 MARCH 13 – 16 MARCH 

A new world for beauty 

Bologna, Hong Kong, 

Las Vegas, Mumbai 

cosmoprof.com 

Organiser 

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Milan, Italy 

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Company of 

In partnership with 

With the support of

ROUNDTABLE 

Marguerite Capezio 

The Startup 

Collective 

Paul Anderson 

Mankind 

Elysha Young 

Mintel 

Emma Hobson 

Dermalogica 

Paulina Saliba 

Results Laser 

Clinic 

Rosemary Hunt 

Kitomba 

THE 2020 VISION : BEAUTY TRENDS 

Watch all of the dynamic Industry Roundtable videos online at www.professionalbeauty.com.au/roundtable 


ROUNDTABLE 

Industry leaders get ready to 

share their knowledge 

QUESTION: Brands are increasingly working to 

develop product ranges and campaigns to service a more 

diverse set of dermatological needs and skin tones. Is 

this characteristic of the Australian market both at the 

supplier and salon level? 

Beauty leaders gathered at The Apartment to 

reveal the 2020 Beauty Trends 

LEARNING: IN AUSTRALIA, WE’RE WELL 

PLACED TO BE ABLE TO PROVIDE THE 

TREATMENTS, PRODUCTS AND SERVICES 

THAT CAN CATER FOR OUR DIVERSITY. IT’S 

VITAL WE STAY IN TUNE WITH CHANGING 

TECHNOLOGIES AND EDUCATION TO 

FURTHER BENEFIT CLIENTS IN THE YEARS 

TO COME. 

Enjoying a lunch break 

Elysha Young:“Australia is one of the most culturally 

diverse countries in the world. Gen Z are all about 

inclusivity and embracing differences, and 33 percent of 

Australian consumers aged between 18 and 20 say that 

they look for beauty brands that share their moral values, 

and I think that’s only growing. Increasingly it’s going to be 

important for salons and brands to provide products that 

align broadly with customers’ beliefs.” 


Rosemary Hunt: “It’s never been more imperative for clinics and spas to 

understand their clients and absolutely embrace diversity. If everything’s 

customised to [the client], it will address the diversity issues we have. From 

the Kitomba Salon and Spa perspective, we have developed digital forms 

and customisable client attributes so that at any time a therapist can be upto-date 

with everything about the client and understanding their needs.” 

Elysha Young 

Emma Hobson: “Any smart product range [formulated for an 

international brand] is going to make sure that it is created for global skins, 

not just point-specific countries. You also need to own your brand story; 

what you put out is what you get back.” 

Paulina Saliba: “With products, they’ll come up with new ingredients and 

new formulations that will advance, and there are a lot of new technologies 

INCREASINGLY IT’S GOING TO BE 

IMPORTANT FOR SALONS AND BRANDS 

TO PROVIDE PRODUCTS THAT ALIGN 

BROADLY WITH CUSTOMERS’ BELIEFS. 

Rosemary Hunt 

Professional Beauty Editor Anita Quade 

chats with Paulina Saliba 

that are out there; you always wait for the next 

new thing that’s coming out. We also have 

good aids that can help us try to maintain the 

longevity of looking good for a little bit longer.” 

Marguerite Capezio: “ You also want to 

age well!” 

Paul Anderson: “The issue for me is around 

products, because for so long men’s skin care 

ranges have basically consisted of a one size fits 

all approach. As has been happening overseas, 

we’ll see men spending a lot more [on products 

and treatments].” 


ROUNDTABLE 

A behind the scenes look 

at the proceedings 

QUESTION: How are salons’ physical retail spaces 

influenced as interactive technologies gain momentum? 

Guests enjoyed a delicious lunch 

LEARNING: TECHNOLOGY SHOULD BE 

USED TO ENHANCE OR COMPLIMENT THE 

PERSONABLE RELATIONSHIP SALON OWNERS 

DEVELOP WITH THEIR CUSTOMERS. KEEP UP 

WITH IT, OTHERWISE YOU’LL BE LEFT BEHIND. 

Paul Anderson: “The virtual space is obviously price 

point direct, which is really tough on a salon that has a lot of 

overheads. Customers may come to us for the expertise, but 

they may go away to purchase their product somewhere else. 

It’s a major dilemma. Salons can input loyalty programs to 

garner trust with clients. You can show them that you know 

their specific needs, bring them in and let them try things. Your 

returning clientele are loyal and will purchase from you. If you 

discount product, what message are you sending out?” 

Beauty Editor Hannah 

Gay shares a moment with 

Roundtable guests 

Glenn Silburn chats with Emma Hobson 

Marguerite Capezio: “What I’d like to know is how much 

of it would be repeat business. Are they looking for the next 

best thing?” 

Emma Hobson: “This is partly influenced by influencers 

and no disrespect, but not all influencers are experts in 

skin. There’s enormous opportunity for the professional 


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ROUNDTABLE 

The discussions continued over lunch 

skin therapist to be both the expert and the influencer. Then, 

if you link your business to your own website, then you can get 

the purchase from there as well. Skin treatment centres need a 

shift in how they use digital engagement to enhance their sales 

and their business brand. People are also driven by what they 

Paul Anderson 

The sleek interiors at The Apartment 

consider to be value for money. What value add can you 

give? Plus, you have to touch the emotional heartstrings of 

your customers as well.” 

Paul Anderson: “Everything’s got to be so omni-channel 

and got to work together seamlessly as well; you’ve got to 

have touch points at every point of the purchase journey for 

consumers. The best way to use technology generally is to 

use it to augment the service experience and provide better 

recommendations. Salons are starting to become a ‘third 

space’ for people - places outside of home or work where 

they feel belonged. I also think people are increasingly 

looking for experiences and that’s what the salon really 


THERE’S ENORMOUS OPPORTUNITY FOR THE PROFESSIONAL SKIN 

THERAPIST TO BE BOTH THE EXPERT AND THE INFLUENCER. 

provides. Price is always going 

to be an issue, definitely. But 

where I think salons can really 

benefit is that experiential value.” 

Rosemary Hunt: “I don’t see retail 

spaces changing dramatically 

in the next few years - I think 

people want to buy from people. 

What I see may happen is that 

the retail space can be anywhere 

in the salon, and with salon 

software, staff can see a client’s 

history. Salons doing well are 

also speaking to their clients via 

digital marketing, an interactive 

website and an online store.”

ROUNDTABLE 

The stunning interiors at The Apartment 

QUESTION: What should brands consider when moving 

towards personalisation? 

Professional Beauty Publisher Glenn Silburn 

hosted the 13th Roundtable 

LEARNING: BRANDS NEED TO BE NIMBLE, 

OPEN-MINDED, AND THEY NEED TO TAKE 

THAT PATH OF PROGRESSION BECAUSE OF THE 

AMOUNT OF INFORMATION THAT’S AVAILABLE 

AT THE CONSUMER LEVEL. CONSUMERS ARE 

CALLING THE SHOTS TO SOME DEGREE AND 

THE BRANDS NEED TO RESPOND. 

Marguerite Capezio: “There was a slow food movement. 

There’s now the slow cosmetic movement - people don’t want 

to have to be buying this, that and the other. They want to be 

Paulina Saliba 

able to find something that is specific and that’s going to get 

the results that they want. People are starting to be more 

mindful and are going for this bespoke beauty.” 

Paul Anderson: “Personalisation reduces decision 

paralysis as well as post-purchase dissonance. So when you 

walk out of the salon with the product, you know that that’s 

your product and there’s no better quality or value available. 

Consumers are also going to have a very clear idea of what 

they want because they’re very educated; they’ve done their 

research. It becomes more of a partnership than a customer 

consultation, which can be difficult.” 


Emma Hobson: “One of Dermalogica’s key brand pillars is 

personalisation. It’s not in a box you used to have step A, B, C, D and 

everybody got the same…one size fits all, and it’s the same with treatments. 

We have Pro 30 and Pro 60 treatments where one treatment will differ 

every single time because your skin is never the same - I would encourage 

more businesses to look at that, at crafting individual treatments. The more 

you make it all about me and my needs, the more you fulfil a consumer’s 

needs. You’ve always got to look at what needs to retire from your brand to 

keep up; you’ve got to learn to adjust.” 

Paul Anderson: “Mankind is bespoke enough to be male orientated, and 

in the salon itself, everybody gets a skin analysis. We might treat them for 

three different parts of the face! And brands have got to take on the whole 

THE MORE YOU MAKE IT ALL ABOUT ME 

AND MY NEEDS, THE MORE YOU FULFIL 

A CONSUMER’S NEEDS 

Marguerite Capezio 

The day was the perfect chance to network 

Emma Hobson 

story these days. Are we environmentally aware? 

Are we socially aware? What is our story? That’s 

personalisation on the brand’s part - it helps 

you deal with people on a personal level and 

as clients as well.” Rosemary Hunt: “I think if 

[brands] are not agile in their thinking, marketing 

and strategies, they will disappear. I think 

consumers are too savvy now to be put in a box 

again; they want full consultation. They want to 

listen to customised personalisation, and I think 

that is definitely the key this year or next year.” 


ROUNDTABLE 

Guests shared their insights 

QUESTION: How our suppliers and salons best 

positioning themselves as the world embraces a more 

sustainable way of living? 

Paul Anderson 

LEARNING: A STARTING POINT IS TO REACH 

OUT TO THE LIKES OF SUSTAINABLE SALONS 

AND OTHER AUTHORITIES WHO’VE DONE 

THE RESEARCH IN THESE AREAS. IT’S THE 

BEGINNING OF THE JOURNEY OF CHANGE 

AND IT’S GOING TO COME, SOONER OR LATER. 

Marguerite Capezio: “More and more we’re seeing our 

consumers wanting sustainable and safe ingredients and 

packaging. In Australia we’re in a drought, so even the idea 

of going to waterless formulations is something that is on 

the cards.” 

Paulina Saliba: “We’re happy to do it, but where do we go? 

Where’s the guidance for it? There is no guidance. For 

example, bags - we have paper bags instead of plastic bags in 

our bins, we’re starting to look at things that we can do.” 

Paul Anderson: “The reality is most aren’t doing anything 

because most are so focused on just earning a living! As it 

becomes more cost effective, that’s what’s going to change it. 

Or these things are just made unavailable so you cannot use 

them. I think a lot of salons are relying on the big companies to 

be moving into these areas. Everybody’s trying to get [plastic 

alternatives], but it’s not there, so we have to be aware of our 

single use stuff.” 

Emma Hobson: “Dermalogica is part of the Unilever group 

xxxxx who have pledged that by the end of 2020, 100 percent 

of all ingredients used across the board will come from 

sustainable sources. Big companies are very aware that 

they must lead the change, but I do think that on a micro 

level there is a responsibility of every business to look after 

the impact they have on the environment. I encourage 

everyone to have the conversation with sustainable salons 

to learn of alternative things that you can use that are 


sustainable. And please don’t use Fibrella – one piece takes 300 years to 

break down and our industry goes through thousands of the things! Even 

just that one small thing would help the planet immensely.” 

Elysha Young 

Rosemary Hunt: “At Kitomba, we’ve gone digital with everything for our 

salons so they don’t need to use paper. We also affiliate with sustainable 

salons and gather funds for the sustainable fee, which clients are very 

happy to pay for. Consumers are seeking out sustainable salons, so anyone 

who is such is in a very good state at the moment.” 

Paul Anderson: “I really believe it’s going to be driven by consumers. 

It’s something that consumers are expecting of brands and increasingly 

expecting - that’s only going to continue.” 

MORE AND MORE WE’RE SEEING 

OUR CONSUMERS WANTING 

SUSTAINABLE AND SAFE INGREDIENTS 

AND PACKAGING

ROUNDTABLE 

Lights, camera, action! Guests get ready to share their hit trends for 2020 

QUESTION: What issues, challenges, changes, and 

innovations do you think are most likely to impact the 

beauty industry in the decade ahead? 

LEARNING: SALONS, LIKE MOST BUSINESSES, 

NEED TO KEEP UP WITH THE TIMES. THEY 

NEED TO MARRY THE RESOURCES THEY 

HAVE AT THEIR DISPOSAL, INCLUDING 

TECHNOLOGIES AND INNOVATIVE FORMULAS, 

WITH THEIR SKILLS IN DEVELOPING 

MEANINGFUL RELATIONSHIPS WITH 

THEIR CLIENTS. 

Marguerite Capezio: “I think from an environmental 

perspective, there’s a lot going on - be it blue light, pollution, 

lack of water, or environmental factors that we may not have 

even thought of yet. There will be a lot more ingredients out 

there for us to have access to and to develop products with. 

There’ll also be different ways of producing these products.” 

Guests gathered with Professional Beauty 

Paul Anderson: “To Marguerite’s point, we’ve never seen 

quite so much smoke in Sydney before. How that affects the 

skin and what that’s going to mean for different formulations 

will come up. But I think what is probably going to be one of 

the biggest shifts on a macro broad consumer level is also 

probably one of the biggest opportunities for salons. I think 

we’ll learn within the next ten years that the ultimate luxury 

is time. This includes being able to make space for yourself, 

including literal space. Salons have such an opportunity to 

create those and create experiences for consumers. And like 

we touched on before, the idea of belonging and loneliness; 

the idea of human connection - that’s something that can’t 

be replicated by buying things online or by having too 

much technology installed. We need to engage at a brand 

level in a really authentic, engaging way. I think salons are 

a really beautiful space to be able to bring people together 

like that.” 


Paul Anderson: “There is the constant challenge of owning your 

own business, and the interesting part is balancing technology with the 

personable side of salons. If you’re a smart owner, it’s not actually hard 

to enhance the pair combined. Like any business, you need to be agile 

and adjustable, and to work on the issues that are confronting. It takes a 

lot of work, but that’s generally what makes you a better business owner. 

Ultimately, I love being in the industry because it’s a very giving industry and 

people walk out of your salon feeling great.” Rosemary Hunt: “Everything 

is going to come back to how customisable and personal an experience 

is. Salons also need to embrace technology and use it to the best of their 

ability. Software is there to support therapists; they’ve got everything at 

their fingertips. It’s all about being on the front foot with customer service.” 

Paulina Saliba: “You’ve always got to be ahead, researching every new 

Emma Hobson 

THE IDEA OF HUMAN CONNECTION 

- THAT’S SOMETHING THAT CAN’T 

BE REPLICATED BY BUYING THINGS 

ONLINE OR BY HAVING TOO MUCH 

TECHNOLOGY INSTALLED. 

technology that comes out. Is it sustainable? Are you getting the results? 

We’ve also lost time trialling technologies, so that’s a challenge. Today, 

salons are frequently open seven days a week, and so we need to ensure we 

are always accessible and able to compete. If you don’t stay at the front line, 

you’ll get left behind.” Emma Hobson: “All-in-all, there’s never been a more 

exciting time to be in our industry, particularly when it comes to innovation 

in ingredients, formulations and new products. Now, we’re looking at 

microbiome, epigenetics and neurocosmetics 

coming into skincare and looking how they work with 

your own individual ecosystem, as well as innovative 

machines and technology. There will be profiling, and 

products will be specifically and individually designed 

to work on your skin at any given time. So, I’m just so 

excited for the future!” 


SALON VIEW 

From 

The Inside, 

OUT 

With 20 years of experience behind 

her, In Therapy salon owner Nicola Le 

Lievre is clear on how to provide the 

very best experience possible for her 

guests. Michelle Ruzzene learnt why In 

Therapy was awarded Queensland’s Best 

Beauty Salon for 2019. 

When and why was In Therapy established? 

“In Therapy was established in 2000 and has been in the same 

location for over 19 years. I came on board as Manager in April 

2009 and purchased the salon in February 2014. We believe 

in Total Therapy at In Therapy: Inner Confidence, Outer 

Radiance and Optimal Vitality. I am very proud that in the last 

almost six years, I have instilled three core 

values: ethical, sustainable and supportive of 

Australian Brands. I have moulded a team 

who are all on board with the values and 

vision of the business.” 

You’ve won a lot of awards lately! 

Can you tell us about them all? 

“In April 2019 we won QLD Best Beauty 

Salon/Spa 5 Treatment rooms or more 

for the second year. This was amazing 

validation for me as getting to the top is hard, but staying 

there is even harder! Each year more salons enter and I was 

so humbled as we were up against some amazing salons. This 

year was our first nomination for World Luxury Spa Awards 

and we won Continent Best Beauty Salon for Oceania and 

Australia. Receiving Continent winner is incredible as the 

WLSA is not an application process, but there is a five week 

voting period and category winners are based on votes. And so 

again, such validation from our guests shows that we are on the 

right track. I was also finalist for the first time this year in the 

AusMumpreneur awards Hair & Beauty category.” 

Tell us about the volunteer group you founded, 

Tender Loving Beauties? 

“In May 2019, I launched a Beauty Therapist volunteer group 

- Tender Loving Beauties - and partnered with Hummingbird 

House - QLD’s only children’s hospice. Hummingbird house is a 

free service, however relies on monetary donations and volunteer 

services to keep running. I have wanted to give back for a very 

long time and last year decided it was time to bring my dream 

in to fruition. As therapists we have such an amazing gift of 

touch, so why not use it to uplift those who need a bit of TLC? 

We visit Hummingbird house weekly, offering complimentary 

treatments to the mums. This group is not limited to therapists 

of In Therapy and I encourage therapists or businesses who 

would like to donate their time or product to please email me at 

nicola@intherapy.com.au.” 

How did you get into beauty? 

“I have wanted to be a Beauty Therapist since the age of six. I 

used to go with my mum to have her legs waxed and 

thought it was so interesting. Growing up in South 

Africa, it was common for therapists to rent a room 

in a pharmacy. I remember wandering around the 

cosmetic counters and seeing the ‘older’ ladies with red lips and 

how I wanted to be just like them one day, hence why everybody 

knows me by my red lips and nails - this has become part of 

my branding.” 

Who is your typical clientele? 

“We have mostly women 35-65 years old and many in our local 

suburb of Red Hill. Our guests like good quality and service, and 

many of them are time poor so appreciate us offering more than 

one therapist in treatment. For example, having a pedicure at the 


same time as a facial will not take more time as it would if done 

separately. We like our guests to feel relaxed and at home in our 

salon, but with the offer of professional service and an attention 

to detail.” 

What are the most popular treatments? 

“Definitely our skin treatments and we are also well known for 

brows. We have also noticed an increase in interest over the past 

six months in lash lifting and tinting.” 

What are some of the challenges faced by 

your salon? 

“Balancing staff who are on maternity leave. At one point, I had 

four therapists who had five babies within five months, and they 

were all my IPL specialists! It just comes with working with 

women and can be expected. We are a team of seven with two 

currently on maternity leave. It might be something in our water! 

Also, knowing our break-even point and exactly how much 

revenue we need to keep our doors open every day. I work 

very closely with a bookkeeper, who I can highly recommend. 

Understanding my monthly P&L as been an eye opener!” 

List all the retail brands you stock? 

“We are Platinum partners with In Skin Cosmedics and have 

the full Range of O Cosmedics, as well as Ginger & ME. It 

is very important to me when considering stocking a new 

brand that their ethics and core values are aligned with ours. 

All brands we stock are cruelty free and mostly Australian.” 

How do you focus on retail in the salon? 

“Telling not selling. Everybody needs something and we 

approach ‘retail’ as asking questions and addressing concerns 

our guests have. We never get comments on ‘pushy sales.’ 

Instead, we listen to our guests’ needs and concerns and 

advise them from there.” 

Tell us about education and training? 

“We believe knowledge is power and so a training calendar 

is in place for all staff development and refreshers. We 

have an Operations Manager who oversees that all staff 

are confident and are performing treatments at the same 

standard. In 2019, we all completed a six-week skin 

nutrition course.” 

How has technology influenced your salon? 

“It’s so exciting and is ever advancing. We recently signed 

off on our own ‘In Therapy’ app, available on both Android 

and Apple. This allows our guests to have In Therapy in the 

palm of their hands where they can access online bookings 

and our social media platforms 24/7. n 

elleebana 

DID YOU KNOW THAT LASH LIFT WAS ONE OF THE HIGHEST 

SEARCHED BEAUTY TREATMENTS IN 2019? 

IN 2019 ELLEEBANA TRAINED THOUSANDS OF STYLISTS IN THE ART 

OF LASH LIFT, EYELASH EXTENSIONS AND BROW HENNA DESIGN. 

WHY DID THEY TRAIN WITH US? 

BECAUSE OUR MULTI AWARD WINNING TRAINING 

PROGRAMS ARE GLOBALLY RECOGNISED, ENDORSED BY 

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ARE YOU READY TO LIFT YOUR SALON GAME TO 

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LEARN 

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ELLEEBANA.COM 

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info@elleebana.com www.elleebana.com @elleebana

TOP 7 

BEAUTY 

TREATMENTS 

FOR 2020 

Want to find out the hit predictions 

for skincare this year? Leading skin 

therapist Sofia Amirova shares 

her forecast. 

1Instant Glow 

“More and more people are looking for 

an instant fix before a big night out so 

treatments like the Fire & Ice ‘Red Carpet’ 

facial are becoming popular. The facial, 

from iSCLinical, only takes about an hour 

and there is no down time, so clients love 

it because they walk out the door with an 

2 

Multi-tasking Treatments 

“As people become increasingly time-poor many don’t want to go into a 

clinic for just one treatment. Many would prefer to have two or even three 

treatments in the same session, so they really appreciate multifunctional 

devices like Venus Concept’s Tribella which delivers three treatments in just 

90 minutes. Although Tribella does require some downtime, clients are happy 

because they gain the benefits of Multi-Polar RF (pigmentation and vascular 

lesion reduction), IPL photo rejuvenation (collagen production enhancement) 

‘Insta-ready’ glow.” and NanoFractional RF (skin resurfacing) after just one appointment.” 


3Light Therapy 

“The benefits of LED light therapy are becoming well known 

so many people want to go somewhere where they can enjoy 

a relaxing 30 minutes to revitalise their skin (and even their 

minds). In fact, many now even expect LED light treatments at 

the end of any invasive treatment to speed up the healing process 

and minimise downtime.” 

4 

Microfillers 

“Consumer demand for an all-over improvement to their 

skin rather than a dramatic change in their face shape 

has led to the development of micro-filler systems such 

as AquaGold Fine Touch. The AquaGold uses super thin 

gold-plated needs to infuse small amounts of dermal fillers, 

wrinkle injections and/or skin boosters directly into the skin 

to improve pores, wrinkles and overall texture. Clients love it 

because the treatment has next to zero down time but leaves 

them with natural looking radiant skin.” 

BEAUTY 

5Non-surgical body contouring 

for most clients!” 

“As today’s society obsession with body perfection continues 

to grow many people are looking for new ways to slim down 

and shape-up. Although non-surgical devices like Venus Versa 

Radio Frequency and CoolSculpting can’t replace a good diet 

and exercise they can minimise stubborn pockets of fat and 

tighten saggy unwanted areas – and that is more than enough 

6Ageing Gracefully 

7 

“Despite the obvious popularity of anti-wrinkle treatments 

and dermal fillers, many people want to fight the ageing 

process with more ‘natural’ anti-ageing treatments such as PRP 

(Platelet-Rich Plasma). They like the treatment because it uses 

their own blood platelets rather than foreign substances to 

stimulate new cell growth and improve their skin.” 

Peeled Perfection 

“In-clinic skin peels are growing in popularity because they are 

a relatively quick and easy way for people to instantly improve 

their skin. In addition, unlike many traditional facials, peels 

deliver visible results and they are an often more affordable 

option than technology-based treatments.” n 

Dr Sofia Amirova CEO of Amirova Clinic. 

www.amirovaclinic.com.au 


SKINCARE 

Ask the 

SKINFLUENCERS 

Question: Should patients opt for surface-only treatments over injectables in fear of 

short and long term side effects and the risk of overworking the skin? 

Rebecca Miller, skin expert and 

La Bella Medispa owner, sits on 

the affirmative. 

“To inject or not to inject… this seems to be a 

constant discussion point at the moment. The 

exposure and popularity injectable treatments 

are receiving on social media and the ‘quick fix’ 

mindset our culture has adopted makes them oh 

so appealing. I believe that injectables have their 

place but believe healthy, happy skin should be the 

first priority. 

As skin and dermal therapists, we always 

offer our visiting guests advanced education on 

surface-only treatments. I truly believe this is the 

best starting point. An educated skin expert who 

imparts knowledge and empowers will help to 

naturally manage the ageing process and create 

sustainable skin health that will last a lifetime. 

We begin our clients’ journey of discovery with 

a consultation, including photos, and prescribe 

a customised treatment plan to support their 

age management. We use a combination of 

corneotherapeutic skincare and in-clinic antiwrinkle 

treatments without the use of injectables. 

The results we can achieve with modalities like 

EXCEED medical microneedling are lifechanging! 

Stimulating our bodies’ natural collagen, with 

long-lasting results exceed client expectations time 

and time again and it is one of the most rewarding 

feelings. We are not just changing skins, but 

transforming lives. 

Unlike surface-only treatments, Botox works 

to block signals from the nerves to the muscle, 

helps wrinkles relax and soften. Fillers are used to 

plump and contour the face, with the most popular 

using hyaluronic acid, which is naturally found in 

the skin. 

Unfortunately, time and time again, I see ladies 

having injectables but not taking care of their skin 

at home, which in my experience can affect the 

longevity of their treatment. Interestingly, I have 

also seen clients build up an immune response, 

reducing the effect or even building up a resilience 

to injectables. 

Researchers and doctors are realising that 

resistance to Botox can develop and that there 

AN EDUCATED SKIN EXPERT WHO IMPARTS 

KNOWLEDGE AND EMPOWERS WILL HELP 

TO NATURALLY MANAGE THE AGEING 

PROCESS AND CREATE SUSTAINABLE SKIN 

HEALTH THAT WILL LAST A LIFETIME. 

may be some who are completely immune to its effects. Is this because of over 

treatment? I think so, but in my experience a professional practitioner will 

always take the less is best approach. 

I implore that researching the qualifications of the medical professional 

providing the service is imperative, and to never shop on price; as the saying 

goes, ‘you get what you pay for’. Not only do clinicians need to help their 

patient understand the risk of the procedure but to also create a treatment 

plan for holistically caring for the skin at home with good quality skin care. 

This would involve utilising ingredients that are going to encourage great 

building blocks for collagen and elastin, but also be supported by in-clinic 

facial treatments.” 


NEW 

BEAUTY 

TO THE 

POWER 

OF THREE 

Offer your clients 3 innovative 

technologies in one: 

1. RESTORE with 

sea salt exfoliation 

2. REPLENISH via 

aesthetic ultrasound 

3. REJUVENATE with 

LED phototherapy 

Safe and effective 

FOR ALL SKIN TYPES 

Dr Ehsan Jadoon, Cosmetic Physician at Medaesthetics, is a 

Botox advocate. 

“Botox, and specifically Botulinum Toxin-A has been used as a facial aesthetics 

treatment since the late-1990’s and has become the most requested cosmetic treatment 

in the world over the past two decades. 

The greatest advantage of Botox use is the improvement it makes to the 

appearance of prematurely-aged skin in sun-damaged individuals. With use, patients 

can attain an improved self-confidence and mood, as it has been clinically proven that 

fixing frown lines with Botox helps improve the mood of the individual suffering from 

deep frowns and may also help prevent depression. 

When it comes to the question of side effects, Botox runs an exceptional record. 

Botulinum Toxin-A is a protein (Amino Acid) and is not a man-made synthetic 

chemical. It is metabolised by the body over a period of 12 to 18 weeks. So in theory 

negative side 

effects, if 

any, should 

MOST KNOWN SIDEnot 

last for 

more than 

the amount 

of time 

EFFECTS OF BOTOX ARE 

the protein 

remains in the SHORT LIVED AND OF A body. Most 

known side- 

TRANSIENT NATURE. 

effects of 

Botox are 

short lived and 

of a transient nature. These can include: temporary redness, swelling and bruising of 

the affected area, the weakening of a muscle which we did not intend to treat (lasting 

for a few weeks generally), and the development of an allergic reaction (lasting a few 

days to a few months in rare cases). 

There are no known long term side-effects of Botox use when the treatment 

is performed by a qualified medical practitioner using the recommended dosing. 

The only long term side effect reported in medical literature is the development of 

a resistance to the drug. In ten years of clinic practice, I have never come across a 

patient who has experienced a long term allergy or resistance to Botox. 

Ultimately, my patients’ happiness is essential. I have long term patients who have 

been getting Botox treatments by me for the past ten years. Some have commenced 

treatment in their late 20’s or early 30’s, and are now entering their 40’s with the 

belief that the money they spend on themselves having Botox brings them greater 

satisfaction than buying clothes, handbags or going on a holiday!” n 

SUCCESSFULLY TREATING 

• Age spots 

• Acne 

• Uneven skin tone 

• Sun damage 

• Stretch marks 

• Wrinkles 

• Pigmentation 

AND MORE! 

BEFORE 

BEFORE 

AFTER 

AFTER 

“The SaltFacial is truly an innovative device that 

complements every other procedure we offer.” 

DR JASON EMER 

1300 747 258 

info@saltfacial.com.au 

www.saltfacial.com.au

STAR 

STRUCK 

There is no room for wall flowers with these trends created by 

international artist Danessa Myricks who is headed to Australia for a 

Makeup Masterclass. 

Makeup Direction by Danessa Myricks 

Photography by Danessa Myricks | Interview by Anita Quade 

GLOW ANGEL 

Smoky eyes and glowing skin. 

Key Products used: 

Vision Cream Cover Foundation, New Prism FX Peach, 

Illuminating Veil in Light, ColorFix in “Obsidian” & “Titanium”, 

Light Work Highlighting Palette, Metals in “Daydreaming”, 

Halo Powder in “Ice”, ColorFix in “Kaleidoscope Glaze” 


PROFESSIONAL BEAUTY | 75 

MAKEUP MASTERCLASS

SATURDAY GLOW 

Bronzed and sculpted with a touch of heat 

The Glowdown - Enlight Powder in “Desire”, Halo Powder in “Heat”, Halo Powder in “Angel Wings” 

Skin- Vision Cream Cover Wand in TP01, TY02 (for under-eye correction), Vision Cream Cover Foundation in N6, N9, W5 (to shape, highlight 

& contour), Illuminating Veil in “Radiance”, Prism FX Hydrating Lotion, Evolution Powder in shade 02, Beauty Oil 

The Burn - Waterproof Cream Palette “The Essentials” 

Eyes - ColorFix in “Coffee Cake” & “Chocolate”, Waterproof Creme Palette “The Essentials”, ColorFix Glaze in “Diesel” 

Lips - ColorFix in “Coffee Cake”, Luxe Creme Palette “The Nudist” 


MAKEUP MASTERCLASS 

LUMINOUS LOOKS 

An etheral light 

Skin - DMB Beauty Oil, Prism FX Hydrating Lotion, Vision Cream Cover shades N4, N6 & N9 to cover shape and contour, Evolution Powder shade 02 

Cheek and glow - Vision Flush in “Ballet Slippers”, Power Bronze Shade in “Light”, Metals in “Love Story”, Halo Powder In “Ice”, Light Work Highlighting Palette 

Eyes - New ColorFix in “Carrot Top”, Halo Powder In “Ice”, Metals in “Love Story” 


78 | WWW.PROFESSIONALBEAUTY.COM.AU 

BLACK CHERRY VINYL LIPS 

Glossed, nude lids and vamped lips designed using ColorFix in “Exposed”, “Tribe” and “Diesel Glaze” 

Skin - Vision Cream Cover N4, N6 & N9, Evolution Powder in shade 01 & 02, Prism FX Hydrating Lotion 

Eyes - ColorFix in “Exposed”, ColorFix in “Kaleidoscope Glaze”, Enlight Halo Powder in “Ice” 

Lips - ColorFix in “Tribe” topped with “Diesel Glaze” 

Glow - Enlight Halo Powder in “Ice”

from THE SHOOT... 

Illuminating Veil - cream highlighter can 

be applied under and over foundation; can 

also be mixed into foundation 

Evolution Powder 

- setting and 

priming powder 

Prism FX Hydrating 

Lotion - hydrating 

lotion and primer in one 

Vision Cream Cover 

Foundation - can be applied 

as full, medium or light 

coverage; a tiny amount 

goes a long way; this is a 

foundation concentrate which 

is packed with pigments 

ColorFix - can be used as 

mascara, liner, concealer 

and can be applied on 

lips, eyes, cheeks , and 

so much more 

Danessa 

Myricks 

World renowned makeup 

artist and founder of 

the Danessa Myricks 

beauty brand. 

How did you become a makeup artist? 

“I’m what you might call an accidental makeup artist. It’s my second 

act in life. I discovered makeup after being retrenched from my 

corporate job. I taught myself, fell madly in love and slowly built 

a career.” 

You are hosting a Masterclass in Sydney in February – what 

inspired you to conduct a workshop in Australia? 

“I fell in love with Australia instantly during my first trip in 2017. 

There’s such a beautiful energy there. The artists in Australia are 

so committed to excellence in artistry on every level. Their love for 

clean beauty coupled with their eclectic creative style is so inspiring.” 

What can guests expect to learn? 

“My goal for this trip is to not only share my tips and strategies; I want 

to inspire my audience to find their own unique, authentic voice in this 

limitless industry and empower them to take full advantage of all the 

opportunities available to them.” 

What’s your best makeup memory? 

“One of my best makeup memories was working with Serena Williams 

for her fashion week runway show for the S by Serena collection. The 

who’s who in both Hollywood and fashion were at the show including 

Kim Kardashian and Anna Wintour front row. It was such an honour 

to participate and I was even more honoured to receive a massive hug 

and the words ‘you are awesome’ from Serena herself.” 

Your makeup looks are quite bold – where do you get 

your inspiration? 

“Inspiration for me comes from everywhere! For me, it usually comes 

from things that have nothing to do with makeup. It stems from 

thoughts, ideas, places, art, fashion and textures that make me feel 

something - that spark an emotion and move me to want to create.” 

You mention the ‘power of three in your artistry – tell us 

about this. 

“The power of 3 is a philosophy I’ve adopted which maximises the 

dimension on the face. It’s a strategy I use to amplify the shape of 

the face and highlight the features on the face in the most natural 

way. It’s also my secret weapon to creating impactful images.” 

What trends can we look forward to in 2020? 

“Next year there will be even more of a focus on skin and more skin 

forward makeup. Bold colours and dewy fresh textures will continue 

to thrive.” 

You have five minutes to leave the house. What is your goto 

look? 

“Lashes, glow and a lip.” 

One makeup product you can’t live without? 

“Colorfix! It’s literally my makeup magic wand . I can use it for lashes, 

lips, eyes, cheek , liner, blush, concealer and so much more. I could 

not live without this in my kit!” 

MAKEUP MASTERCLASS 

Luxe Cream Palette - can be used on lips, eyes and cheeks 

All Danessa Myricks Beauty products are available in Australia 

from BeauDazzled Beauty - www.beaudazzled.com 

Danessa’s makeup workshop will be hosted on February 26th. 

Check out www.neuebeauteco.com for further details. 


BEAUTY 

MAKEUP TRENDS YOU’LL 

MASTER AT BEAUTY 

MELBOURNE 2020 

Want to know the hottest looks for the season ahead? Chantelle Baker and 

Monica Gingold chat about their signature style, inspiration and what to expect in 2020. 

KEEPING UP TO date with the latest beauty trends and 

techniques is one of the surest ways for makeup artists to attract 

and retain clients. As new fashion and makeup trends become 

popularised on blogs, social media, and in magazines, clients 

seek makeup artists that can keep up with the evolving nature 

of industry trends. Ensuring that you are equipped with the 

skills to create relevant and fashion-forward looks will give you a 

competitive edge as an artist. 

With Beauty Melbourne, Victoria’s ultimate 

professional beauty event on the horizon from 28-29 

March there is a new curated education program underway 

that will bring together some of Australia’s biggest beauty 

idols to pass on their tips including makeup artists 

Chantelle Baker and Monica Gingold, who are both 

making serious waves in the beauty industry locally with 

their A-list celebrity clientele. 


Australia’s home to global and 

independent makeup beauty brands. 

Achieving a natural glow 

Of all the makeup trends we were blessed with in 2019, natural, dewy skin is an 

industry favourite that is here to stay. 

“I really love dewy, glowing, luminous skin. It looks amazing in both photo shoots 

and real life. I love skin that looks like skin, rather than overly covered and caked on,” 

Monica says. 

Looking natural is key when creating the perfect luminous glow, but this can be 

harder to master than you may think. Monica and Chantelle’s hack? Layering. 

“Creating dewy skin isn’t about using one highlighter, it’s often about the 

combination and layering of products you use that create the most amazing effects,” 

Monica says. 

Chantelle echoes this advice, adding that the most important layer is the one that 

preps the skin. 

“I always make sure the skin is really well cleansed and hydrated and I am 

obsessed with serums and oils,” she says. “I really love mixing products and layering 

for that perfect base; I use a lot of cream and liquid illuminators and love mixing 

them into foundation.” 

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BEAUTY 

Top makeup tips to master 

Both Monica and Chantelle agree that the basics 

of makeup can be the most important to master. 

“Blend, blend, and blend again!” stresses 

Chantelle. “Making sure all of your shading is 

well blended and seamless is so important. There’s 

nothing worse than a stripe on the side of the face 

from heavy contour. 

Foundation and colour matching is also key. 

I love blending two shades of foundation. We 

usually have a slightly darker forehead and lighter 

through the centre of the face. This technique 

highlights and contours skin in a natural way,” 

Chantelle explains. 

As well as creating beautiful makeup 

looks, successful makeup artists focus on the 

client experience. 

“Listening to your clients and doing a really 

thorough consultation before starting any 

makeup is very important. Being easy to work 

with, confident and accommodating is also key 

in maintaining great relationships with clients,” 

Monica says. 

Lastly, Chantelle notes that a successful makeup 

artist never stops learning. 

“Ensure you keep up to date with where trends 

are going, and never stop learning. Makeup moves 

fast and you need to keep current, but don’t forget 

to have fun and not take it too seriously,” she says. 

What’s hot in 2020? 

According to Chantelle, colour will still be a huge 

focus in makeup throughout 2020, and we’re glad 

to hear it! 

“2019 was all about the 90’s – browns and 

very monotone. I think we’ll be seeing more of 

the 2000’s come through in 2020, so lots of silver, 

metallics, blues, and greens,” she says. 

However, makeup is never one size fits all and Monica welcomes style 

diversity in the industry. 

“Makeup trends are so varied at the moment. While one makeup artist 

masters the glam and flawless look, another will be recognised for their 

minimalist, clean and raw look. I love that there is makeup for all people and 

it’s not a one size fits all dogma,” she says. 

What you’ll learn at Beauty Melbourne 

Monica is leading two highly-anticipated sessions at Beauty Melbourne, 

‘Makeup Tips & Tricks for Perfecting Every Look: An Advanced Look & 

Learn with Monica Gingold’ and ‘From Good to Great: Makeup Sesh with 

Monica Gingold for Beginners, Enthusiasts and Artists’. 

“In my sessions you will learn about achieving flawless makeup results, 

but also about how to be a successful artist and business person. I believe in 

talking to your clients and learning to interpret what they say. It’s all about 

clients getting up from your chair at the end, happier than they anticipated 

they would be, from a beauty perspective but also from a personal one,” 

Monica says. 

Chantelle’s ‘Build Your Makeup Repertoire with Industry Icon Chantelle 

Baker’ session is a must-attend for makeup artists of all experience levels. 

“I’ll take you through all of the tips and tricks I’ve learnt over the years, 

from working with both my clients and mentors. And trust me, there are some 

skin-saving tips!” she says. n 

Beauty Melbourne takes place 28-29 March 2020 at the Melbourne Convention and 

Exhibition Centre (MCEC). www.beautymelbourne.com.au 


the 

EDUCATORS 


INTRODUCING THE INDUSTRY’S LEADING EDUCATORS 

VALUING BEST PRACTICE & RAISING SALON STANDARDS 


the 

EDUC ATORS 

THE FEELING YOU 

GET WHEN YOU 

TEACH SOMEBODY 

A SKILL THAT HELPS 

THEM FURTHER THEIR 

CAREER AND BUSINESS 

TO A POSITIVE NEW 

DIRECTION IS SO 

REWARDING ON 

MANY LEVELS. 

– Otto Mitter 

EDUCATION IS ALL ABOUT MENTORING TALENT AND 

CONSTANTLY COMING UP WITH NEW CONCEPTS TO STAY 

AHEAD OF THE BEAUTY GAME. OTTO MITTER REVEALS 

HIS STRATEGY AS AN EDUCATOR. 

What does it mean to you to be an educator? 

“The feeling you get when you teach somebody a skill that helps 

them further their career and business to a positive new direction 

is so rewarding on many levels. The responsibility you have is 

a great privilege as these learners and students are trusting you 

that they’re getting the skills they need to deliver the required 

qualification at the highest level and that their reputations will 

be held in the highest regard in their chosen profession. To be a 

great educator you need to be passionate about helping people, you 

need to be a great communicator to all different types of learners 

and personalities and you need to have a lot of patience. If I think 

about some of my teachers over the years, the best ones were the 

ones that had a caring nature and a real passion to ensure I was 

retaining the knowledge and that I knew how to use it in various 

contexts and scenarios to reach my goals. 

It means so many things being an educator, but essentially it is 

guiding people in a way that ensures they reach their destination 

with all the tools they’ll need for success.” 

Outline the highlights of your education 

program for the year 2020? 

“At Elleebana we specialise in Lash & Brow education and 

our network extends now to 60 countries around the globe. 

My schedule for 2020 is a lot of international touring through 

various countries in Europe, starting in Amsterdam for the 

Lash World Cup in February. I’ll conduct masterclasses and 

then onto Spain, then South Africa training salons but also our 

trainers with our educator symposium sessions. Our symposiums 

are tailored for the educator, focusing on refining our delivery 

and giving our educators all the tools and inspiration they need 

to ensure they deliver amazing classes and have outstanding 

graduates. Our tour will come back to Australia for a month 

and then we’ll head to Greece for a very special (can’t say at this 

point) event and symposium. All year we have weekly classes 

around Australia with our amazing distributors and in October 

we have our annual USA symposium. So the year is well and 

truly filling up fast! We are so lucky to get the opportunities we 


do but we have worked 

very hard to build this 

over the years.” 

What is the 

biggest challenge 

when it comes to 

education? 

“I don’t think there’s ever 

one biggest challenge as 

this varies depending on 

the situation, for example it might be a student that is not really wanting to be 

there in your class or it might relate to educators having different opinions on 

what the correct criteria is for learners, the list could go on here. I guess the 

biggest challenge for me would be always improving on myself as an educator, 

what systems can I look at to improve myself and therefore give my students 

and learners a better outcome.” 

How do you as an educator 

keep ahead of the game and 

keep up with the latest trends? 

“The world of beauty is moving so fast 

these days and to be ahead of the game 

is always a challenge. You really have 

to be looking in many different places, 

keeping an eye on the latest trends and 

fashion trends on the Internet but also 

going to exhibitions and seeing the latest 

products being produced or educational 

techniques.I’ve been loving my pod 

casts lately and just flicking through 

whatever is coming out and listening to 

it to get inspiration can really help me 

come up with my own ideas. Networking 

with other like minded people and key industry players is really beneficial as 

you need to have a wide reach of contacts so you’ve got a good base to get 

knowledge from and then you can adapt this into your program.” 

How important is it for members of the beauty industry to 

stay updated and further their education? 

“If I take the eyelash industry as an example, 10 years ago the techniques that 

we were using then and the products we were using then were nowhere near as 

advanced as what we have these days, the adhesives have different ingredients 

now, there are more chemical modifiers that you can use to get better results, 

advanced application methods that save you time and money and the list goes 

on. If I had not taken any training since then, I would be well behind in my 

knowledge and at a huge disadvantage, so really it’s a no brainer and I think 

most people are aware of how fast paced the world is moving now, there’s 

literally something new happening somewhere every single day.” 

FAST FACTS 

TRAINING AND EXPERIENCE 

I’ve been extremely fortunate in my career 

to be able to travel the world and see what is 

happening with different cultures and markets 

in other countries. Time and time again you will 

see other countries doing things that we haven’t 

seen yet and vice versa, sometimes Australia is 

quite ahead of the game in the beauty industry 

when it comes to education and standards, so 

travelling has been a huge advantage for me in 

many ways to get inspired. 

TRAINING THE TRAINERS 

This takes a lot of planning and research, I 

compile the information from our research that 

is going to be viable and of most value to our 

trainers because nobody wants to waste their 

time coming to a session and pretty much just 

go through the motions, they really want to 

learn things that are going to be of great benefit 

to them and that they can go out and utilise 

straight away. We do a lot of product training 

so the production of innovative new products 

is always important however we also work on 

a lot of professional development, assessment 

and training strategies and sales and marketing 

strategies and how you can implement these 

strategic innovations into your education 

sessions but importantly their students 

businesses. We do our symposiums annually 

around the globe for our trainers but we also 

do a lot of online conferencing so that we can 

always be in touch and review how our training 

methods are being implemented and also the 

feedback that we’re getting from our students 

and learners along way. 

NURTURING TALENT 

Over the last few years I have been a judge at 

many eyelash extensions competitions around 

the world so I’m very lucky to see a lot of upand-coming 

talent in the eyelash industry, this 

gives me a great advantage to assess all the new 

up-and-coming therapists that have real talent. 

You know talented lash artists when you see 

their work and dedication. 

THE EDUCATORS 

Otto Mitter 

Founder 

Ex-Imports Niche Pty Ltd. 

www.eximport.com.au 


the 

EDUC ATORS 

WORKING IN CLINICAL 

PRACTICE AS BOTH 

A DERMAL CLINICIAN 

AND NUTRITIONIST, I 

AM ABLE TO PUT WHAT 

I HAVE LEARNT IN ALL 

MY YEARS OF STUDY 

INTO PRACTICE, OBTAIN 

RESULTS AND THEN 

SHARE THEM WITH SKIN 

SPECIALISTS FROM ALL 

OVER THE GLOBE! 

– Chiza Westcarr 

FOUNDER OF THE NUTRITIONAL SKINCARE ACADEMY 

CHIZA WESTCARR TALKS ABOUT EMPOWERING 

SKIN SPECIALISTS. 

What does it mean to you to be an educator? 

Great question! It is an absolute honour to be in a position to be 

able to empower and really change lives. 

I have been imparting knowledge to skin specialists in both 

the beauty and medical aesthetics arenas since the year 2000. 

I created the Nutritional Skincare Academy in 2017 to fill a 

recognised need within the Industry. Skin Therapists completing 

their education, are not typically taught about the link between 

nutrition and optimal skin health. My goal is to remedy this 

through the education that the Nutritional Skincare Academy 

offers. I am on a mission to provide easily accessible education 

that empowers Skin Therapists across the globe to adopt a more 

holistic approach when it comes to addressing skin concerns. 

By taking an inside-out approach, and considering the impact 

of both diet and lifestyle on skin health, alongside product and 

treatment recommendations, the chances of successfully resolving 

client concerns increase exponentially. The Skin Therapists’ 

confidence is not only boosted, but long lasting relationships are 

formed. My courses highlight the importance of building rapport 

and trust between client and Skin Therapist. Achieving results 

fosters long term client loyalty, which translates to long term 

profitability for the Clinic. 



My program for 2020 is going to be better than ever! I will 

be offering new classes and also taking my nutrition-focused 

education States-side. In July I will be presenting at The Skin 

Games in Palm Springs. 

I have listened to the numerous requests, and will now be 

offering pre-recorded online classes, along with my ‘lives’, 

allowing those who are interested, to be able to watch them 

on demand. 

Upcoming classes: 

• Link Between Nutrition and Optimal Skin Health (available 

live and pre-recorded) 

• Hormones and the Skin (available live and pre-recorded) 


As a support to Skin Therapists 

and clinics, I now also offer 

customised skin conditionspecific 

meal plans that eliminate 

inflammatory foods from the 

client’s diet, and provide them 

with healthy, nourishing options. 

The clinic’s details appear on each 

plan, along with a message from 

myself, explaining to the client 

that the plan has been created by a 

skin-focused Nutritionist especially 

for them. This I strongly believe, 

will perfectly compliment product 

recommendations and treatment 

plans created for each client. 

FAST FACTS 

TRAINING ACCREDITATION 

I have a Cert IV in Training and Assessment 

Industry related qualifications: CIDESCO, ITEC 

(Hons), CIBTAC beauty therapy qualifications, 

a Bachelor of Business Studies, a Bachelor of 

Health Sciences (Clinical Dermal Therapies), 

Masters Degree in Human Nutrition and an 

Advanced Diploma in Nutritional Medicine. 

YEARS IN INDUSTRY: 

1996 - PRESENT 

EDUCATIONAL AREA OF SPECIALTY: 

Skin Science and Nutrition 

THE EDUCATORS 

WHAT I LOVE MOST ABOUT WHAT I DO: 

I love that I get to do it all! 

Working in clinical practice as both a Dermal 

Clinician and Nutritionist, I am able to put what I 

have learnt in all my years of study into practice, 

obtain results and then share them with skin 

specialists from all over the globe! 

There are additional classes in the pipeline and the Nutritional Skincare 

Academy’s social media pages will also host regular ‘lives’ this year. 

Course dates will be up on the website in January. 

What is the biggest challenge when it comes to education? 

One challenge I would say is accessing credible and relevant industry-related 

education. There are more courses available now than ever before, and these 

are not always presented by a qualified trainer, with a lot of mis-information 

being dished up as factual. It is important to do your due diligence. 

Also, not every Skin Therapist has the desire nor ability to undertake a 

university degree to further their education, and while they would love to 

keep learning, dedicating that kind of time to study is a not an option. Short 

courses, delivered both face to face, and online, offering bite sized chunks 

of information that can be readily transferred to the clinic environment, 

are gaining wide appeal for this reason. Online 

education has been the biggest game changer in 

our industry as it allows for greater accessibility, 

and a more flexible learning style. I have people 

signing up for my courses as far afield as Qatar, 

the USA and the United Kingdom! 

How important is it for members of 

the beauty industry to stay updated 

and further their education? 

I think it is key to remaining relevant and 

building a loyal customer base. Clients are hungry 

for what’s new, exciting and going to make a 

difference to their experience. They are also a lot 

more educated and savvy, thanks to Dr Google, 

and expect their skin specialist to know more than 

they do and be able to answer all their questions. 

I think furthering one’s education establishes the 

skin specialist as the expert, and with more courses 

available than ever before in a variety of formats. 

Chiza Westcarr 

Founder 

The Nutritional Skincare Academy 

www.nutritionalskincareacademy.com 


the 

EDUC ATORS 

I LOVE BEING ABLE TO 

EMPOWER WOMEN TO 

CHANGE THEIR LIVES 

AND PROVIDE A 

FULFILLING CAREER PATH. 

THERE IS NOTHING MORE 

SATISFYING THAN GIVING 

BACK TO THE 

COMMUNITY THAT HAS 

ALLOWED ME TO BUILD A 

BETTER LIFE FOR MY FAMILY. 

– Zara Naderi 

THERE IS HUGE GROWTH IN THE EDUCATOR MARKET 

SAYS ZARA NADERI. SHE DISCUSSES THE GOALS AND 

CHALLENGES FOR THE YEAR AHEAD. 


“For me - transitioning into being a full time trainer came 

quite naturally. I have been an expert in permanent makeup 

for over 25 years and during that time this area of the market 

has seen huge growth in demand and and now in availability. 

When I first came to Australia in 1988 I was a single mum 

with no family to support me. I had brought my baby here 

with me all the way from Iran in the hopes of finding stability 

and safety in what was a very volatile time in my home 

country. Through my work with permanent makeup I was 

able to build a profitable career as well as comfortable life for 

myself and my child. 

Just like body tattoos, permanent makeup is an art form 

that requires great patience, passion, and practice. It is a 

skill that is developed over years of practice and having the 

right guidance and mentorship is vital in developing as an 

artist. I feel it is so important to support the next generation 

of women and to empower them the same way that I was 

back in 1988. For me being an educator is giving back to the 

community that empowered me to change my life.” 

How do you as an educator keep ahead of the 

game and up with the latest trends? 

”Personally I tend to travel a lot to find out what’s going on 

in the beauty market worldwide. Australia is so far away from 

other countries that it often takes a long time for beauty trends 

to reach us. Industry leading trainers don’t really travel all the 

way to Australia. So I like to travel to different conferences and 

workshops each year to stay up to date. This way I am able to offer 

my students the latest techniques and trends all in one place. 

During just the last five years, I have trained with some of 

the worlds leading artists including David Brow, Philipp Brow, 

Sviatoslav Otchenash and many others. 

I think it’s important for educators to support each other on a 

global scale. Many artists out there can become very protective of 

their techniques and try to trademark them but the reality is that 

the market is now large enough for everyone to share new styles 

and trends, and I love to be able to offer my students access to all 

the techniques I know. 

I also work closely with different high end beauty technology 

companies around the world including Germany. This allows 


me to gain access to new devices 

and treatments before they hit the 

Australian market.” 

How do you identify and 

nurture special talent? 

“As a trainer it is so important to be 

able to read a student’s confidence and 

skill level. Not everyone starts from 

the same place but that doesn’t mean 

that some students are good or bad or 

better or worse. Being successful as a 

PMU artist is dependant on a students 

perseverance and passion. Cosmetic 

tattooing is an art form and it takes 

many years of practice and dedication 

to perfect your own style. 

Sadly there are many online 

courses these days that are designed 

to be ‘one size fits all’, but these 

courses don’t allow for each students 

individual learning needs to be 

met and don’t allow for the time 

it takes to develop technical skills 

and knowledge. Online learning 

can be a fantastic support tool but 

will never be able to replace the 

type of individual development that 

is achieved through face to face 

learning and mentorship. When 

I have a student that completes 

multiple courses and takes every opportunity to be involved behind the scenes 

at our college they are usually the ones who go on to shine in the industry.” 


“The biggest challenge when it comes to permanent makeup education is the 

lack of transparency around qualification requirements. There are not a lot of 

regulations surrounding the area of cosmetic tattooing training. Did you know 

that private trainers are not required to have any specific qualification at all? 

In fact there are no government recognised certifications for Microblading 

providers either. Which is scary to think about from a clients perspective. 

I see many students who have studied elsewhere and have been taught 

incorrect or poor techniques from so called ‘trainers’. This is one of the reasons 

that I keep an open door policy with my students. Although my courses are 

only 3 or 4 days the student is learning an art form that develops with time 

and practice. I encourage my students to stay in touch and return at any time 

to refresh their skills.” 

FAST FACTS 


• Certificate of Completion, Advanced 

Training Curriculum: West Coast Academy, 

USA- 1997 

• Diploma of Beauty Therapy (WRB50105): 

TIHA (The Institute of Hair and Aesthetics) , 

Australia -2008 

• Certificate IV in Training and Assessment: 

Northern Beaches Community College, 


• Design & Perform Cosmetic Tattooing 

(SIBBSKS504A): The Mask Academy, 


• Master Trainer Certification: Purebeau 

Academy, Germany -2012 

• Laser and IPL for Hair Reduction, and Skin 

Rejuvenation: Fuss Beauty College (Sydney 

Beauty & Dermal Institute), Australia -2014 

• Certificate of Completion in Microblading 

Manual Technique: Princess Brows Training 

Academy, Hong Kong -2015 

• Calligraphy Microblade Designer : Purebeau 

Academy, Germany -2015 

• Certificate in Needling: Purebeau Academy, 

Germany -2015 

• Certificate of completion, Tricopigmentation : 

Beauty Medical, Italy -2016 

• Design & Perform Cosmetic Tattoing 

(SHBBSKS003): Sydney Beauty Dermal 

Institute, Australia -2016 

• Certificate of Completion : Masterclass with 

Academy S, Washington 2018 

YEARS IN THE INDUSTRY 

I have been active in the beauty industry in 

Australia since I first moved here from Iran in 

1988. Thats over 30 years of experience! Prior to 

my arrival in Australia I also owned and operated 

several beauty salons in my birth country, Iran. 

EDUCATIONAL AREAS OF SPECIALTY 

Microblading, Cosmetic Tattooing, BB Glow 

mesotherapy, Scalp micro pigmentation, areola 

regimentation, Skin needling, & plasma skin 

tightening (fibrolift). 

THE EDUCATORS 

Zara Naderi 

Trainer 

Sydney College of Hair & Beauty 

www.schb.com.au 


the 

EDUC ATORS 

ONE OF THE BIGGEST 

CHALLENGES IS 

COMMUNICATING 

THE VALUE OF 

EDUCATION VS THE 

PRICE. EDUCATION 

SHOULD BE VIEWED AS 

AN INVESTMENT, NOT 

JUST TO THE BUSINESS, 

BUT TO THE STUDENT 

THEMSELVES. 

– Anh Ho 

WHEN IT COMES TO EDUCATION ANH HO’S GOAL IS TO 

POSITIVELY IMPACT STUDENTS AND TEACH THEM THE 

SKILLS TO CREATE A REWARDING CAREER. 


“Being an educator comes with great responsibility. My goal 

is to improve the industry one student at a time by harnessing 

their passion and teaching them the skills to grow. It is my job to 

positively impact my students to improve their knowledge, skills 

and confidence while encouraging their passion. Every student 

is different and to tailor a class and see that lightbulb go off is 

absolutely one of my greatest joys.” 

What is the biggest challenge when it comes 

to education? 

“One of the biggest challenges is communicating the value 

of education vs the price. Education should be viewed as 

an investment, not just to the business, but to the student 

themselves. Once you’ve been trained you can apply these skills 

anywhere! No one can take it back; you can build from it… 

it’s priceless. At Le Beauty we put great value on the education 

we offer, and as such we are one of the very few places which 

offer 1-on-1 training. We do this because we want to put all 

our focus and attention on each student, to make sure they 

leave feeling confident and ready to take on the services in their 

own environment. Students can get lost in a class and it doesn’t 

address the fact that people learn differently and doesn’t allow 

the educator to tailor the class as well. 

Upskilling can also be overlooked. Like a car needing regular 

servicing or upgrading a computer to run better, we too need to 

upskill. The beauty industry is forever evolving therefore staying 

relevant in this industry means continuously looking to upskill, 

whether it’s in a different service, or upskilling in a service you 

already know to increase your efficiency.” 

How do you identify and nurture special talent? 

“Special talent, I believe is identified by the following qualities - 

Attitude; to the challenges that everyone faces when doing 

something new or difficult 

Determination; to apply new knowledge with gusto and 

maintaining that momentum 

Resourcefulness; with creativity, or ingenuity is always refreshing 

I believe there is special talent in everyone. It may be that no 

one has identified it in the past and this is what they need to 


harness their capabilities. 

I give my all to every 

single student, share all 

my knowledge and give 

them all they need to be 

their best. I want them to 

be inspired, and to thrive 

and grow to eventually 

surpass me – that is the 

ultimate goal. 

They aren’t out on their own after training, we as a company nurture 

them for as long as they need. There’s no limit or time-frame for those who 

have completed training with us, we are there to answer their questions and 

troubleshoot any issues with them post training as well. They have access to 

me and the experts at Le Beauty. I love 

mentoring my students post-training and 

watch them grow well past their training.” 

Apart from the ‘skills and facts’ 

in your training courses what 

else (values goals ambitions) 

do you try to instill develop 

encourage in therapists why? 

“I teach my students to be great 

communicators and trainers too! I’m 

educating them on how to educate. I 

instil in them not just the knowledge and 

skills needed to provide the service they’re 

being trained in, but also ways to think 

like the client when educating the clients 

about the service.” 

Traditionally the ways of delivering education were via 

conferences, face to face classes can you tell us how the 

industry has evolved to deliver online education? 

“In the digital world of technology, it’s great that we are able to share 

information instantaneously and have a further reach. 

By offering online education we now have more people trained to use the 

products correctly compared to traditional delivery of training, as its not only 

limited to factors such as; location, time, convenience, available dates and 

availability in general. 

The main setback is the inability to oversee the hands-on application of 

the skill component. We want to uphold the high standard of the industry, 

however with online training, we as educators don’t have the ability 

to adjust the application techniques immediately. Students may see an 

application and hear the facts, but the practical side where mistakes can be 

rectified immediately by a trainer is taken away. Furthermore, we may see 

before and after shots of the work, but the process and technique can’t be 

assessed properly.” 

FAST FACTS 


Le Beauty Education Manager 

Diploma of Beauty Therapy 

Cert IV in Training & Assessment 

Harmony Australia Education Director 

Gelish Polygel Master Educator 

Gelish Gel Polish Master Educator 

Harmony Prohesion Master Educator 

Gelish Dip Master Educator 

Elleebana Brand Certified Trainer 

Caronlab Expert Wax Trainer 

Bondi Sands Specialist Trainer 


I have lived and breathed this industry for the 

past 9 years! I’m a full-time Education Manager 

for Le Beauty while being Harmony Australia’s 

Education Director. I’m a hands-on trainer for Le 

Beauty, master and certified trainer for a number 

of brands including Gelish, Elleebana, Caronlab 

and Bondi Sands. Despite my title of Education 

Manager, I got to where I am through Rep work 

where I learnt the most about how I can best 

add value. I then bought this knowledge into the 

training program we offer at Le Beauty. 


I take pride in my range of specialties, those who 

know me know that I love a challenge, and my 

array of specialty categories reflect this. Being 

able to excel in a broad range of beauty services 

and share my training technique across these 

is amazing. I get to spend time with beautiful 

people from many areas of the beauty industry 

which is so rewarding in itself. 

Training Nails is my favourite (yes I have 

favourites!) because its constantly a challenge 

for me. 

WHAT I LOVE MOST ABOUT MY ROLE 

Being able to add value. I only promote what 

I know is beneficial. I love listening to specific 

needs before tailoring a specific class to add 

value specifically for them, their business, their 

staff, the student. I love being able to say that 

I’m making a positive impact on the industry. 

THE EDUCATORS 

Anh Ho 

Education Manager 

Le Beauty 

www.lebeauty.com.au 


the 

EDUC ATORS 

THE BEST THING ABOUT MY ROLE 

AS AN EDUCATOR IS WATCHING 

STUDENTS DEMONSTRATE NEW 

SKILLS. IT IS SO REWARDING TO 

TRAIN A STUDENT AND SEE THEM 

WALK OUT THE DOOR WITH MORE 

KNOWLEDGE AND CONFIDENCE. 

I AM ALWAYS SO GRATEFUL TO 

HEAR FEEDBACK FROM THEM A FEW 

WEEKS LATER TELLING ME HOW 

MUCH THEY LOVE PERFORMING 

THE TREATMENTS AND HOW MUCH 

THEY’VE LEARNT FROM ATTENDING 

ONE OF MY CLASSES. 

– Hayley Sultana 

AFTER 16 YEARS IN THE INDUSTRY HAYLEY SULTANA 

SAYS THE KEY TO STAYING AHEAD OF THE GAME IS TO 

KEEP ON LEARNING FROM INNOVATORS. 



“2019 was huge for RefectoCil Australia. We rolled out a multitiered 

training programme designed to benefit both distributors 

and their customers Australia wide and across New Zealand. 

We are planning to expand our education initiatives with the 

introduction of Lash Lift & Curl master classes as well as Lash 

and Brow Creative Mixing master classes. These programmes 

will be available to salons, students and all other industry 

professionals. Our support programmes and distributor training 

workshops will also run in parallel. 

We have already locked in tours to Western Australia and 

Tasmania as well as return visits to NSW, Queensland, Victoria 

and New Zealand. We will be participating in the Melbourne 

Beauty Expo at the end of March 2020. After the success of 

last year’s event we will be returning to the Sydney International 

Beauty Expo in August 2020. Our main focus during the 

show will be to provide technical and creative insights which 

will facilitate salons to offer tailor made brow and lash styling 

services. We really enjoy interacting with industry professionals 

face to face, talk tips and tricks, exchange expertise and to share 

our knowledge on RefectoCil products and treatments.” 

How important is it for members of the 

beauty industry to stay updated and further 

their education? 

“Knowledge is power, even after 16 years in the industry I 

personally am always keen to learn and share the latest trends 

and treatments from industry innovators, colleagues and other 

educators. One of the greatest things about the beauty industry 

is that it is constantly evolving with new and exciting products 

and treatments being introduced. It is vital to not only keep up 

to date with the current trends but also to upskill so that we can 

deliver the most innovative and best treatments to our clients. I 

truly believe that training and education fuels confidence and 

passion within the beauty industry and is essential, regardless of 

whether you are a student at the beginning of your career journey, 

salon owner, manager, therapist or educator.” 


How do you ‘train the 

trainers’ and ensure they 

are up to date with the 

latest global advances 

and findings? 

As RefectoCil Australia’s National 

Educator I have had the pleasure of 

developing the Australian training 

manual and have delivered both 

practical and theoretical training to 

RefectoCil distributors, trainers, salon 

staff, managers and Tafe students across Australia and New Zealand. This 

includes RefectoCil product knowledge, RefectoCil Lash Lift and the Lash 

and Brow creative mixing master classes, Skype training sessions, face to face 

education and ongoing technical support. 

2020 will see the relaunch of the 

Global Academy book which will take 

place in RefectoCil HQ in Austria 

during the international trainers’ 

workshop in June. During this event 

educators share ideas and undergo 

further training with RefectoCil’s head 

global trainer. The Brand also conducts 

quarterly global webinars which 

provide educators, sales staff and 

international partners the opportunity 

to discuss different trends and training 

opportunities on a global scale. In our 

experience, everyone benefits from this 

international event.” 

Apart from ‘skills and facts’ in your training courses, what 

else (values, goals, ambitions) do you try to instil/develop/ 

encourage in therapists? Why? 

“Whilst technical expertise and practical skills development are core 

component in our training and education programs at RefectoCil Australia, we 

believe therapists also need to be mindful of the unique extra touches to their 

services that make their clients feel pampered. 

This is something that we encourage and promote in all our training classes. 

During our master classes we are always demonstrating ways to make clients 

feel special and have our RefectoCil treatments stand out above the rest. We 

educate therapists on advanced consultations which includes appropriate 

aftercare for optimal lash and brow health. 

Therapists that offer personalised treatments with a point of difference 

create a memorable salon experience. An example of this is to use products 

such as RefectoCil Skin Protection Cream & Eye Mask with Aloe Vera and 

Vitamin E during a lash lift treatment to elevate the service. 

These small touches along with up skilling really do take your salon 

treatments to the next level which in turn helps build a loyal customer base.” 

FAST FACTS 

TRAINING ACCREDITATION. 

RefectoCil Trainer Hayley Sultana obtained 

a Diploma in Beauty Therapy in 2005 as well 

as a Certificate IV in Nail Technology and 

Certificate IV in Makeup & Creative Artistry . 

In 2015 her love for the beauty industry as well 

as her passion for training and passing on her 

knowledge and skills to others led her to obtain a 

Certificate IV in Training and Education. 


Hayley has been in the Beauty industry for 16 

years. Her career has allowed her to perfect 

her skills working in a boutique salon offering 

a wide range of beauty services and a busy 

Medi-Spa in the heart of the Sydney CBD. She 

has taught Certificate IV in Beauty Therapy and 

managed and trained upto 70 staff across NSW 

& QLD as an area development manager and 

trainer. Hayley is now the national Educator for 

RefectoCil Australia and has developed training 

manuals and delivered training across Australian 

and New Zealand. 

EDUCATIONAL AREAS OF SPECIALTY. 

Hayleys area of speciality is the Lash and Brow 

sector of the industry. Brow shaping, lash 

styling and creative colour mixing to create 

a customized treatment plan for clients is 

something that she has always had a passion for 

and excelled at. 

Traditionally the ways of delivering 

education were via conferences, face 

to face classes can you tell us how 

the industry has evolved to deliver 

online education? 

“Online education allows the therapist to choose 

the most appropriate learning environment at 

the most convenient time. This may be in a 

salon alongside other therapists where ideas 

can be bounced around or out of hours in the 

comfort of home surroundings. Additionally, the 

evolution of online forums allows immediate 

access to information exchanges which allow 

greater inclusion.” 

THE EDUCATORS 

Hayley Sultana 

RefectoCil Trainer 

RefectoCil Australia 

www.refectocil-australia.com.au 


the 

EDUC ATORS 

IF YOU ARE 

INVESTED IN 

YOUR STAFF, YOU 

CAN GUARANTEE 

THAT THEY WILL 

INVEST IN YOUR 

BUSINESS. 

– Kerry-Anne Raiola 

WITH AN EVER CHANGING INDUSTRY KERRY-ANNE 

RAIOLA REVEALS HOW TO KEEP UP WITH EDUCATION. 

How important is it for members of the 

beauty industry to stay updated and further 


“Any industry - whether it be beauty, fashion or otherwise, is everevolving 

– so it is absolutely imperative to keep up to date and 

current. Trends, technology and laws constantly change, so what 

you learned originally in your craft may be obsolete in accordance 

to what is practised today. 

Often it is up to the individual to remain on top of their 

A-game. They could be working in an environment where further 

education or courses is not offered. In order for them to be 

keeping up with what’s new in their industry, it is often up to them 

to undertake courses on their own. 

This is especially important for industry leaders. They are the 

‘go-to’ people for anyone coming up through the ranks. They need 

to know their business/industry and have a good understanding of 

new changes, trends and systems. They are the ‘influencers’ and if 

they are not setting a good example by continuing to learn in their 

field – then they are doing a disservice to their peers. 

To have a long and successful career in any industry it is well 

advised to undertake courses to keep you current and on top of 

what is new in your industry.” 


“To be an Educator on any level is the highest privilege. Passing 

on your knowledge and skillset to others gives enormous 

satisfaction when you are truly passionate about what you do. 

People who are open to learning offer us the opportunity to 

pass on what it is that drives us in our careers. We hope to pass 

on not only knowledge and skills, but love for what they do. 

We want them to discover what it is that led them to choose 

their field, and become passionate about it. To love the good 

and the bad of the industry and help them to understand how 

important it is what they do for people. 

To be an Educator is to not only pass on knowledge, but it is 

to give so much of yourself and hope that you have a positive, 

motivating and exciting effect on them for the long term.” 

Apart from the ‘skills and facts’ in your training 

courses, what else (vallues, goals, ambitions) 

do you try to instill/develop/encourage in 

therapists? Why? 

“We initially train our staff to understand our salons’ target 

market – what we specialise in, our services, our expectations 

and our methods. 


Once they have settled in, we 

ascertain a few things: who may need 

further training, who wants further 

training, and who really wants to 

make a career out of what they do and 

eventually open their own business. My 

job is to identify this and to enable them 

to undertake the training necessary to 

fullfil their requirements. Your staff 

come from all different situations and all 

have completely different needs. Some 

may just want a casual job that works 

around them picking up their children. 

Some may be true professionals and 

aspire to really reach full potential in 

their field. Whatever their needs may 

be, it is my responsibility to identify them and help them achieve this. 

If you are invested in your staff, you can guarantee that they will invest in 

your business. More importantly, if your business is service based you want 

them to have a good understanding 

of how important customer service is 

and how they treat their clients has a 

lasting effect. Building their client base 

should be seen as a huge compliment as 

a returning client is a testament to the 

high quality of their service/treatment.” 

What is the biggest challenge 

when it comes to education? 

“For me, one of the biggest challenges 

when it comes to Education is 

trying to teach someone who is just 

not interested. 

Unfortunately, we have a few 

individuals that enter into Beauty 

Therapy for the simple reason being 

that they do not know what they 

really want to do in their career. Beauty Therapy can be deemed ‘safe’ and 

‘glamorous’ and the fact is – it couldn’t be further from the truth. 

In a learning environment, when you are dealing with someone like this, 

it is a real challenge. You have to pull out all stops to try and provoke some 

interest and motivation. Generally, you can turn them around, but if they’re 

truly not interested then it is not going to happen. This is a major challenge 

and one that should not distract you from the task at hand. 

Likewise, the individual that challenges everything you put forward. They 

have an opinion on everything you say and are not open to learning anything 

new. It can happen in a class or work environment. I always show respect by 

listening to what they have to say initially and then try to direct any future 

comments to a more in-depth discussion after class/work hours.” 

FAST FACTS 

TRAINING AND EXPERIENCE 

I joined Pelactiv in 1999 as General Manager 

having previously worked in the finance industry. 

Today I have the privilege of owning and 

running the business as CEO. I also have two 

hair/beauty salons in Sydney Northern Beaches. 

My trainers have various areas of expertise 

and credentials in the beauty field. They are a 

diverse group of professionals that share a true 

love for the Pelactiv Skincare range. Together 

they form a formidable team that travel the 

country to allow up and coming Beauty 

Therapists to experience this unique Australian 

skincare range. 


Kerry-Anne has over 20 years experience in 

both the manufacturing and distribution of 

skin care products throughout Australia. Both 

businesses are located in Sydney. 

She also owns two hair & beauty salons in 

Sydney – with Pelactiv being the skin care range 

of choice. All our therapists are highly trained 

in the Pelactiv progressive peeling system which 

they all agree delivers outstanding results. 


Our strength lies in our unique training systems 

performed personally by our trainers. They 

range from College Training, where they can 

train classes from 10-30 Students at any time, 

delivering Pelactiv product knowledge followed 

by a hands-on facial treatment experience. This 

interactive theory and practical based training 

session has proven enormously successful. 

Our trainers also offer personalised in-salon 

training for clients, or for those who prefer – they 

can come to our Head Office for Advanced 

Treatment Training. 

WHAT I LOVE BEST ABOUT MY ROLE: 

I love being part of this diverse, exciting and 

ever-changing industry. I love the flexibility it 

allows for me to be able to do what I do. 

THE EDUCATORS 

Kerry-Anne Raiola 

Managing Director 

Pelactiv 

www.pelactiv.com 


the 

EDUC ATORS 

I HAVE LEARNED THAT 

AS A FEMALE CEO I DO 

NOT HAVE TO BE PUSHY 

AND COMPETITIVE TO 

SUCCEED. 

IF I DO THE RIGHT THING 

BY PEOPLE, BE HUMBLE, 

NOT COMPARE MYSELF 

TO OTHERS AND BE 

PASSIONATE, THE BUSINESS 

TAKES CARE OF ITSELF. 

– Lydia Jordane 

WHEN IT COMES TO WAXING LYDIA JORDANE REVEALS 

THAT IT IS IMPORTANT TO CONTINUE TO LEARN AND 

SEEK OUT THE LATEST INFORMATION AVAILABLE. 


“As an educator means I need to take responsibility to deliver 

appropriate and worthwhile training that the individual and 

the industry will benefit by. It is important to be up to date 

in our field and be realistic in knowing what is essential and 

to understand what individual needs are, so we can tailor and 

provide the best for each attendee. We need to be flexible, 

and not just educate for the sake of educating, but make sure 

attendees gain knowledge and practical experience they can use 

to provide better services and information to clients. 

It is important to evaluate why certain industry professionals 

have come to the education we provide, or why their managers 

sent them to us, or if they have come of their own accord for 

their own self development. We provide thorough theory/ 

product knowledge and also practical hands on training so 

the trainee will gain sufficient and adequate information and 

practical experience to upscale their professional skills and make 

a difference. We must be able to modify how we teach each 

person, determining what will make a difference for them, so 

they can become more confident and professional.” 

There are a lot of challenges in the industry 

what do you consider to be one of the biggest 

challenges for your business when it comes 

to education? 

“We have some incredible beauty colleges and training facilities 

in Australia who are very dedicated in providing the best 

training in all the beauty aspects. However, it seems many 

therapists in their early careers to not demonstrate confidence 

in their practical skills, as they often don’t get enough practical 

experience during their beauty therapy training. They can 

come out of college feeling confident having completed their 

qualification, but find out they are not skilled enough to offer 

a professional and well-informed service. They are still great 

employees with a lot of great knowledge up their sleeves, but 

the salons who employ them often need to retrain and guide 

them on the job, before they can run with how things are in 

the real world. This is always a challenge for salon owners, 

as it takes a lot of time to train up new staff. Then they 

might leave and have to do it all over again with the next ones 

they employ.” 


How important is 

it for members of 

the beauty industry 

to stay updated 

and further 


“It is very important 

to stay up to date with 

new techniques, new 

treatments, new products, 

new systems, new 

machinery and new ways of doing the same old thing, because it must never 

feel like the same old thing. As a beauty therapist, it is important we continue 

to learn and seek the latest information about everything that is available to 

us. We may not want to implement some of the things we learn or find out, 

but we need to know about them and be able to give advice to clients about 

the pros and cons of anything to do with 

treatments and products. This applies 

to the beauty educators, particularly if 

they are not exposed to general salon 

work, as things can become dated. We 

greatly support this and achieve through 

our college training visits, where we 

not only train the students, we also 

involve the teachers so they can benefit 

from our training and stay current in 

their professional development. When 

the teachers keep up to date, they will 

be better able to assist their students 

with their learning, ideas, questions 

and interpretations.” 

Have you had any experiences (work, travel, health, 

relationships) outside of the beauty industry that you 

believe makes your training different? 

“I have been exposed to many cultures and languages from a very young age 

and have a handle on about 10 languages as a result. When overseas, I’m 

fortunate to be able to deliver training in some languages and at times they 

come in handy in Australia too in classes and general discussions. Being able 

to speak to some people in their own language brakes down barriers and they 

feel more comfortable to learn and ask questions. I love the ability to practice 

training in a different language and if I get stumped for a word, English of 

course comes to the rescue and there is body and sign language that doesn’t 

go astray as well. It doesn’t matter if a trainer cannot train in any another 

language but English. It is important to be accommodating and to change 

how we explain to someone who may not have the best English, so they feel 

supported and are gaining the knowledge they have come for. In the end, 

as an educator, it is our responsibility to ensure everyone understands the 

knowledge we convey so they will learn from us and benefit.” 

FAST FACTS 


My father was a cosmetic chemist, so I found 

myself immersed in the realm of cosmetics 

from very young, as early as the 1950’s. I had 

no intention of following in his footsteps, but 

regardless when I was 18. In 1964 I created my 

first wax for personal use on the family’s kitchen 

stove, with no plans in mind. In 1978, I launched 

the LYCON brand. 

EDUCATION AREAS OF SPECIALITY 

Lycon’s main focus is waxing, and the education 

we offer predominately related to waxing. 

However I believe being a skilful waxer comes 

with a therapists inner confidence and courage. 

When educating, I find it is most important to 

encourage students to let go of any fear they 

may have, as fear blocks the ability to learn 

and perform. 


Over the past four decades LYCON has earned 

countless awards and accolades recognising 

Lycon as the trusted name among professionals, 

and Australia’s #1 wax worldwide! This 

recognition is greatly accredited to LYCON’s 

quality waxing products and the outstanding 

educational seminars LYCON provides in 

Australia and internationally. 

Apart from the ‘skills and facts’ in 

your training courses, what else do 

you try to instil / develop / encourage 

in therapists? Why? 

“Apart from training skills, I love to instil 

confidence in whoever I am training. Whether I 

am in Australia or overseas I find some therapists 

can be very nervous and through nervousness 

and fear they block their learning ability. It is 

necessary to break through the fear, so they can 

actually learn and practice correctly. In relation 

to waxing, they can be so afraid to hurt the client 

and carry a lot of pain in their own heads, which 

should not happen if they wax correctly.” 

THE EDUCATORS 

Lydia Jordane 

Founder 

Lycon Cosmetics 

www.lycon.com.au 


the 

EDUC ATORS 

THE BIGGEST 

CHALLENGE I 

ENCOUNTER IS 

GETTING SALON 

OWNERS TO BELIEVE 

IN THEMSELVES 

– Matt Williams 

WITH MORE THAN 13 YEARS EXPERIENCE IN THE 

INDUSTRY MATT WILLIAMS REVEALS HIS HANDS-ON 

APPROACH TO EDUCATION. 


“Being an educator for me is about teaching salon, spa and clinic 

owners what they need to know to build a profitable, predictable 

business that works harder for them than they do for it. I’ve 

been in this industry for 13 years, but I’m not a doctor, therapist 

or chemist – my experience and the advice I give to our clients 

comes from spending the last two decades in business. Like 

a lot of salon owners, I had no formal business education, no 

accounting degree or MBA – no university education at all, in 

fact. All of my knowledge is the result of being a long-time, 

hands-on business owner, and my never-ending quest to find 

the best possible solutions to the challenges that I and all smallto-medium 

sized business owners face. When I see a salon 

owner struggling in their business – working themselves into 

the ground only to take home a less than average salary – I feel 

compelled to offer them the valuable insights I’ve learned that 

have enabled me to transform my own businesses over the last 

20 years.” 

What are some of the highlights of your 

education program for 2020? 

“Other than the year-round product knowledge and sales 

training that our team of Business Development Managers offer 

nationwide, our first big education event for 2020 is our annual 

PBS Skin Summit, where we’ll be offering amazing education 

from industry experts on everything from ingredient knowledge 

and new technology, to marketing and profitability strategies. We 

got amazing feedback after the 2019 Skin Summit and received 

a lot of requests to make the event to run a little longer, so this 

year we’ll being doing two full days of education on Sunday 3rd 

and Monday 4th May.” 

What’s the biggest challenge when it comes 

to education? 

“The biggest challenge I encounter is getting the salon owners to 

believe in themselves. These talented, hard-working women who 

know so much about the products and services they offer and 


FAST FACTS 

Salon owners often worry that if they invest in 

sending a team member to training, not only do 

they sometimes have to pay for the training, but 

they need to pay the team member and on that 

training day the team member isn’t generating 

any income. Subsequently they feel that training 

their team is a bad investment in the short term 

and then they say, what if I invest in the long 

term and they leave anyway? 

THE EDUCATORS 

Here are some Fast Facts to bust the myth that 

holds so many salon owners back! 

the way the skin works, often 

lack confidence when it comes 

to their ability to understand 

their financials, lead their 

teams and develop marketing 

plans and business systems. 

It’s the unknown and ‘scary’ 

aspect of these areas that 

hold so many people back, 

and that’s what I attempt to 

break through – demystifying 

these crucial areas of business 

and breaking information 

down into bite sized chunks 

so business owners who are 

struggling can finally take 

control of their business.” 

Have you had any 

experiences (work, 

travel, health, relationships) outside the beauty industry 

that you believe makes your training and education 

offering different? 

“Absolutely! In the last 20 years I’ve started, bought, built and sold ten 

businesses in half a dozen industries and worked with countless clients in 

different areas of business, coaching and training them on how to improve 

their profitability. There are many universal business concepts that can be 

applied across industries, and I’ve also found that there are industry-specific 

ideas that turn out to be extremely effective when applied to a completely 

different business type. All of my past business experiences inform the way I 

educate and help me offer a range of effective business-building strategies to 

our salon, spa and clinic partners.” 

For every dollar invested into training 

and education a business will receive 

approximately $6 in increased revenue, return 

on their investment. 

Training and education your team can result in 

81% Improvement in employee productivity 

77% Increase in employee engagement 

65% Higher employee retention 

52% Improvement in operating income 

Education has traditionally been 

delivered at seminars or in face-toface 

classes – can you tell us how 

the industry has evolved to deliver 

online education? 

“Although we still use seminars and face-toface 

workshops and classes, video conferencing, 

Facebook Live and 24/7 online training have 

changed the game completely. We can now 

educate people via live video conferences that offer 

the same level of interaction you’d expect at faceto-face 

training, Facebook Live is an incredibly 

useful tool for educating our clients on everything 

from new product releases and promotions to 

in-depth business training. But my favourite tool 

would have to be our PBS Online Training Portal 

that’s expanding all the time, offering more and 

more educational content that we believe is critical 

to the success of our salon partners.” 

Matt Williams 


Professional Beauty Solutions 

www.probeautysolutions.com.au 


the 

EDUC ATORS 

I WOULD LIKE TO 

BELIEVE WE ARE 

IN THIS INDUSTRY 

BECAUSE WE 

LIKE PEOPLE. 

- Dora Erdossy 

ONE OF THE BIGGEST CHALLENGES IS STAYING UP TO 

DATE SAYS DORA ERDOSSY. SHE REVEALS HOW TO KEEP 

UP WITH THE CHANGES. 


“I have been in the industry for more than 25 years and have 

spent most of my career as an educator. I guess you could say I 

am a student for life as I love ongoing learning and development 

but being an educator means I can impart my knowledge and 

help in the development and growth of therapists and clinicians. 

My goal has always been to help make a difference in the 

industry and l believe as an educator I have this opportunity 

when I conduct training workshops with a large group of 

people to one on one training sessions. Nothing gives me more 

pleasure as an educator than when I see ‘light bulbs’ turning on 

in therapists and clinicians minds when they have those ‘aha’ 

moments after having connected the dots. 

I certainly don’t profess to know it all which is why I continue 

to develop and grow as a dermal clinician and as an educator. 

I have always and continue to take my role as an educator 

very seriously and I feel honoured that I continue to have the 

opportunity to make a difference.” 


to education? 

“The biggest challenge I would say is staying up-to-date and 

relevant in an industry that has changed so much in the time 

that I have been in it. 

With the introduction of high-tech equipment and 

ongoing research and development of new ingredient 

technology, it is important to not only provide a certain 

amount of education in these new technologies so that new 

graduates into the industry have an awareness of what is 

available but they should also be given a certain amount 

of knowledge and understanding of product formulations 

and ingredients. 

It is then the responsibility of product and equipment 

companies to provide in-depth and thorough knowledge and 

education to ensure that therapists and clinicians, nurses and 

doctors are confident and comfortable in their understanding 

of what they are using in their salons and clinics. 


Another challenge would 

also be to educate in a way 

that the interest of the 

student is maintained. We 

live in a world where we 

are so easily distracted and 

hence our concentration 

spans are not maintained. 

I see it often when I am 

teaching so it’s important 

to me to not only provide 

the required knowledge of what I am teaching at the time but to also provide 

it in an enjoyable way…so that I don’t lose anyone along the way.” 


stay updated and further their education? 

“As mentioned above, the industry is evolving and changing and if you have an 

interest that extends beyond traditional 

beauty therapy treatments, then it is very 

important to further your education. 

This may be completing a Dermal 

Science Degree or an equivalent course or 

perhaps completing a course in nursing 

or nutrition. 

What is taught in a beauty therapy 

course is a very important foundation 

that one can grow from if they want 

to stay updated and relevant. What is 

so incredibly wonderful is the various 

options we have now as to which way 

we want to take our journey within the 

skin industry. 

I made the decision at 37 to begin a 

Health Sciences Degree at Victoria University. My reasoning was to obtain 

and expand my knowledge in an industry that had grown and changed from 

when I completed my beauty therapy course so many years earlier. It was 

important for me to stay relevant as an educator. It took me 4.5 years to 

complete but I am grateful that I did and now I am deciding as to what I will 

study next but still within the industry. As I said…I am a student for life.” 



believe makes your training different (better)? 

“Hmmm…I believe my life in general has helped me become the educator I 

am today. I know the question pertains to outside of the beauty industry, but 

my career has had me travel all over the world and in fact spent 3 years in Los 

Angeles as an educator for Dermalogica, working in their head office. 

Working and living in another country was a huge eye opener for me, not 

just in relation to the industry but life and people in general. Learning to 

FAST FACTS 


Bachelor of Health Sciences (Dermal Therapies) 

Certificate IV in Training & Assessment 

Associate Diploma of Health Sciences 

(Beauty Therapy) 


26 years 


Skin knowledge and product ingredients 

WHAT DO YOU LOVE MOST ABOUT 

YOUR ROLE 

There are many reasons as to why l do what 

l do but my greatest love for my role is the 

opportunity to make a difference in the growth 

and development of therapists and clinicians. I 

have been in the industry a long time and 

believe l have a lot to share so if l can be given 

the opportunity to educate, mentor and help a 

therapist or clinician be even better than they 

already are…l have achieved my goal. 

be patient, open minded, flexible but also, as I 

was on my own, learning how to stand on my 

own two feet! I would encourage any young 

therapist to travel and step out of their comfort 

zone as it helps you grow not just as a therapist 

but as a person. Not only do you learn so much 

about people and cultures, you learn so much 

about yourself.” 

Apart from the ‘skills and facts’ in 

your training courses, what else 

(values, goals, ambitions) do you 

try to instil / develop / encourage in 

therapists? Why? 

“I am always training on the ‘skills and facts’ but I 

always emphasise the importance of remembering 

why we joined this incredible industry. I would like 

to believe that we are in this industry because we 

like people. I always say we only need two things 

to do what we do and that is our hands (touch) 

and our minds (knowledge) and also our hearts.” 

THE EDUCATORS 

Dora Erdossy 

National Educator 

Advanced Cosmeceuticals 

www.advancedcosmeceuticals.com.au 


the 

EDUC ATORS 

WE ARE TRULY 

BLESSED AS ALL 

OUR PARTNERS 

HIGHLY VALUE THEIR 

EDUCATION 

AND MAKE IT A 

PRIORITY IN THEIR 

YEARLY PLANNING 

FOR THEIR CLINICS 

AND THEIR STAFF. 

– Simone Vescio 

WITH THE LAUNCH OF THE AUSTRALASIAN ACADEMY OF 

CORNEOTHERAPY ON THE HORIZON SIMONE VESCIO 

REVEALS HER PLANS AS AN EDUCATOR. 


“Being in the position to shape, inform and impact the lives 

of the therapists is actually a privilege, but a privilege I 

have most certainly earned and worked for over the last 20 

years. The responsibility of my role is enormous and one I don’t 

take for granted. I am continually updating my knowledge base 

in conferences, seminars, webinars and having time with doctors, 

dermatologists and other educators globally to ensure what I bring 

to class is current and relevant to support clinics better understand 

skin structure, function and also the chemistry they are working 

with every day.” 

Outline the highlights of your education program 

for the year 2020? 

“This year brings us a new platform of education which will 

be launched in February 2020. I have identified the need for 

non-product aligned Advanced Skin Education. With this 

insight, the Australasian Academy of Corneotherapy (AAC) will 

open in February 2020. These classes will be face to face in every 

major state of Australia and New Zealand. I understand that 

online education is convenient but nothing beats being in a class 

with your peers learning from them & their questions plus being 

able to interact with your educators. 

The first modules to be launched during 2020 will be: 

1. Corneotherapeutic principles. 

2. Embryonic development; what’s involved in the embryonic 

development, including the embryonic stem cells, neural crest, 

central nervous system and how the development before we are 

born impacts our skin. 

3. Perioral dermatitis; the inflammatory skin disorder and 

histamine as a leading cause. We will also look at the leading 

causes of perioral dermatitis and common considerations for this 

difficult skin condition. 

4. Skin microbiome; why it is so important to the health and 

function of our skin and what factors can affect our skin’s 

microbiome. We will also take a closer look at the microbiota 

that is commonly linked to acne. 

5. Melanogenesis; from UV & hormonally induced, to post 

inflammatory pigmentation. In this session we will look 

at the cause and effect on our skin. 


6. Sunscreen; chemical versus 

physical (a hot topic). This 

workshop will help to 

debunk the myths and confusion 

around which option is 

more appropriate.” 

What is the biggest 

challenge when it comes 

to education? 

“We are truly blessed as all our partners highly value their education and make 

it a priority in their yearly planning for their clinics and their staff. They also 

highly value the time that their Business Development Managers provide 

each month. 

When we are looking to partner with a new clinic, we always ask them 

about how they value education. If this is not a top priority of a potential 

clinic we generally know that they 

will not be the right fit for the 

dermaviduals family.” 


keep ahead of the game and up 

with the latest trends? 

“Firstly, I don’t get wrapped up in 

all the noise that the industry seems to 

generate, allowing me to focus on what 

will add value to our partners and their 

teams. Fads, trends, quick-fixes and 

hype is not what we base our educational 

platforms on. Proven science, chemistry, 

anatomy and physiology of the skin forms the basis of all we teach. There is 

truly no room for the other noise. 

Continually attending global conferences and being connected enables me to 

have constant dialogue with the world’s leading chemists, doctors, dermatologists 

and global educators such that I am at the forefront of knowledge to bring to 

my teachings.” 



“It is actually NOT important, rather it is IMPERATIVE that clinics 

and their staff stay updated and continue to further their knowledge. I also 

ask and encourage that students each undertake their own research to wade 

through the craziness, that at times, our industry delivers; the fads, hype and 

inaccurate information can be so confusing for students. I encourage my 

students to continually & respectfully challenge myself, my trainers and also 

other educators that come before them during their careers. This way they can 

make informed decisions for their clients’ skins and future proof their business. 

Knowledge is power and my aim while I am able, is to continually further my 

knowledge base to give to others.” 

FAST FACTS 

PASSIONATE ABOUT EDUCATION 

Simone dove in the industry at the “late” 

age of 36, founding 2 successful aesthetic 

practices in Sydney & Albury. She undertook 

numerous national & global aesthetics postgraduate 

courses to up-skill and bring the latest 

knowledge to her team, clinics and clients. And 

so her love for education was born! 

A LIFE-CHANGING LEGACY 

Simone’s goal is to create a legacy that changes 

lives (and not just skin) via education, as her 

mentor, Florence Barrett-Hill did for her. Simone 

was recently appointed to The International 

Association for Applied Corneotherapy’s 

Board of Education. This sees her working 

alongside incredible doctors and educators from 

all corners of the globe to create and deliver 

advanced education. 

INTRODUCING THE AAC! 

2020 is the official launch of the Australasian 

Academy of Corneotherapy, after four years 

of development! The AAC will provide non 

product aligned extension education classes to 

therapists in Australia & New Zealand. These 

comprehensive workshops will cover advanced 

and complex subjects that skin therapists face 

day-to-day in clinic. 

IN-DEPTH EDUCATION 

The first AAC Skin Extension Education class 

will be held in Auckland on the 3rd of February 

and will cover: 

The principles of Corneotherapy 

Embryonic development 

Barrier disordered skin 

Microbiome, both skin and gut 

Melanogenesis 

Chemistry of sunscreen 

THE EDUCATORS 

Simone Vescio 

Head of Education 

derma aesthetics 

www.dermaviduals.com.au 


the 

EDUC ATORS 

WITH MORE THAN 25 YEARS IN 

THE INDUSTRY. 19 YEARS AGO 

WAS APPOINTED TRAINER FOR A 

FRENCH BRAND CALLED MATIS. I 

LOVE TAKING MY STUDENTS ON 

A EDUCATIONAL JOURNEY. I 

LOVE TAKING MY STUDENTS 

& CLIENTS ON A JOURNEY OF 

LEARNING - I LOVE WATCHING 

THEM IMPLEMENT WHAT 

THEY HAVE LEARNT ONCE 

THEY HAVE HAD TRAINING. 

I ALSO LOVE WATCHING MY 

STUDENTS & CLIENTS GROW 

AND DEVELOP INTO WELL 

EDUCATED THERAPISTS. 

– Mariza Nuttall 

MARIZA TRAINS A VARIETY OF CLIENTS INCLUDING 

NURSES, DERMAL THERAPISTS, DOCTORS AND 

BEAUTY THER APISTS. 


“For me it is about sharing knowledge and experiences I have 

gained over the past 25 years in the industry. I have always had a 

keen interest in innovation in the aesthetic space as I am a result 

driven Aesthetician. This has led me to launch technology-based 

training in the industry. 

Most of my career has been in training and it hasn’t always been 

easy as I have so many different levels of students that I train.” 



“We have several highlights in Medispa Solutions 2020 training 

calendar but a stand out event that our clients always love is our 

Medtech symposium. 

Medtech Symposium 2020 is two jam packed days of 

technology training and live demonstrations. The event fills 

up fast every year and clients from all over Australia and New 

Zealand fly in to learn the newest procedures from across the 

globe. This event is open to all industry professionals. We spend 

copious amounts of hours training every year as it is an integral 

part of our business. 

Medtech Symposium 2020 will be hosted on the 30+31 May. 

Early bird tickets are available until the end of February at $299, 

it includes morning tea, all notes, tote bag, certificate issued by a 

nano scientist, awards dinner and gift valued at $100. 

Some of the topics include: 

SHR, In-Motion HIFU, LED, Microhydrabrasion, Laser, Fat 

Freeze and Dr Wraps. 

We also have business segments and advanced skin diagnostics. 

Medispa Solutions is also offering three new advanced 

trainings on In-Motion HIFU / Microhydrabrasion and Xlase. 

These trainings are for all clients that have attended the basic 

courses first. 

The Advanced training courses focused primarily on practical 

protocols demonstrated on candidates. The advanced trainings 

will be hosted at the Medispa Solutions head office in Sydney. 

Medispa Solutions fly nano scientists in to impart the newest 

leading technology in the marketplace. 

You can download the New 2020 training calendar at www. 

medispasolutions.com.au or you can call Medispa Solutions 

head office for your training prospectus on +61 2 9894 8068. 

Our company has also invested in an Online Portal that allows 


our clients to access 

training information 

at any time that 

suits them. 

All Monday 

trainings at head office 

need to be pre booked 

and paid for to ensure 

a spot. We recommend 

that our clients preplan 

their trainings at least 6 

months in advance.” 


“The biggest challenge when it comes to education is gaining a quick 

understanding of what level of knowledge the student has. 

Sometimes I would have students that are all on very different levels which 

normally means I use a six senses approach. The six senses allows for more 

interactive training. It provides me with a lot of feedback as I am using a 

lot of tactile befores and afters/questioners and games. Constantly getting 

feedback on how the students are 

processing the information. All new 

training modules this year have three 

parts to them that the students have to 

complete to receive accreditation. 

No 1: A Practical assessment is 

first done. 

No 2: A theory assessment needs to be 

completed which normally includes a 

multiple choice questionnaire. 

No 3: Case studies need to be 

submitted on at least three clients.” 


keep ahead of the game and 

up with the latest trends? 

“Keeping up is very important 

to me. I am connected globally. As I trained for French Product houses 

years ago and I was fortunate enough to travel and work in many different 

countries. I attend many trainings globally so traveling is always a big part of 

my calendar!!! 

I am also Internationally Qualified with Cidesco & British Confederation 

and am an accredited Aesthetician by Camelot International. I make sure I 

undertake many new different international trainings every year normally to 

keep myself current and ahead with technology.” 



“Our industry is one of the fastest growing industries due to technological 

advances and discoveries. If you really think about it, our consumers want 

FAST FACTS 


Aesthetics diploma Camelot international 

Cidesco 95135.21 

Confederation of international cosmetology 

Qualified international Trainer BIotec italia 

Laser qualification Sydney dermal college 

Psychology 1& 2 prac Tara 

MediSpa Solutions offer trainings every 

Monday. All our clients are more than welcome 

to attend. Many trainers from TAFE and private 

colleges attend these trainings and use our IP 

in their own training classes which has a positive 

impact on our industry. 

80% of Medispa Solutions turn over comes from 

equipment sales. The company is known for 

quality equipment that delivers results. 

The company hosts Medtech Symposium every 

year. Which is regarded as a highly educational 

event to the aesthetic market. 

This event was designed to make sure our clients 

stay at the forefront of technology. The event 

has evolved and became a fun event whereby 

clients can connect, share and become an 

industry family !!! 

Medispa Solutions is the sole distributor for 

Biotec Italia in Australia and NZ. The company 

has built strong global ties with educating bodies 

and principals. 

advanced treatments and they are prepared to pay 

for them - so they are driving the technological 

treatments too! Fortunately Medispa Solutions 

clients are clients that generally love to learn and 

therefore attend trainings very often. 

Medispa Solutions also has a one year training 

attached to all equipment purchased from the 

company - even though this initiative is very 

costly and time consuming, clients are given time 

to really learn that new technology they have 

invested in.” 

THE EDUCATORS 

Mariza Nuttall 

International Trainer 

MediSpa Solutions 

www.medispasolutions.com.au 


the 

EDUC ATORS 

WE LOVE RECEIVING 

POSITIVE FEEDBACK FROM 

AN EMPLOYER ABOUT 

OUR GRADUATES. OUR 

GOAL AS A TRAINING 

PROVIDER IS TO WORK 

HAND-IN-HAND WITH 

EMPLOYERS TO ENSURE 

THE BEST OUTCOMES FOR 

GRADUATES AND THE 

INDUSTRY AS A WHOLE. 

– Linda Sim 

WHEN IT COMES TO EDUCATION THE NICHE EDUCATION 

GROUP REVEAL THEIR EFFORTS TO RAISE THE BAR. 

What does it mean to be an educator? 

“Being an Educator is about being a leader in the industry and 

raising the bar to help establish better standards. The field of 

aesthetics is unique because the industry is mostly self-regulated, 

which means Educators have an important role to play in 

demonstrating and teaching safe and effective practices.” 


program for the year 2020. 

“The highlight for 2020 is the launch of the new Graduate 

Diploma of Dermal Science and the Advanced Diploma 

of Cosmetic Dermal Science. The new Graduate Diploma 

of Dermal Science is a nationally accredited postgraduate 

qualification ideal for candidates wanting to expand their scope 

of practice in dermal therapies, dermatoscopy and the integration 

of health and dermatology. 

The Advanced Diploma of Dermal Science is a nationally 

accredited undergraduate qualification. This course is ideal for 

candidates who prefer a more science-based course with a focus 

on dermal therapies as opposed to beauty therapy. 

Both the aforementioned courses are also recognised for laser 

licensing in WA and QLD.” 

What is the biggest challenge when it comes to 

education? 

“The biggest challenge we face in formal, recognised training is 

the non-assessed training offered by manufactures and suppliers. 

Informal training generally means that no assessment takes place, 

so a learner’s competency is never established. The ‘graduate’ may 

receive a certificate of some description, but it doesn’t mean they 

are able to safely perform the treatment or use the device.” 


game and up with the latest industry trends? 

“Conference attendance is extremely valuable when it comes to 

keeping up with industry trends. Our Course Coordinators are 

each required to attend one conference per year in addition to 

one major professional development upgrade. 

The most important way to keep ahead is industry feedback 

and surveys. In 2019, AACDS conducted a large-scale survey 


of all cosmetic clinics in 

Australia asking what skills 

they need graduate dermal 

therapists and cosmetic 

nurses to hold. Course 

content is based on the 

survey results, so industry 

is able to recruit AACDS 

graduates knowing that their 

scope of practice is aligned 

with their clinics needs.” 



“The world of aesthetics is highly competitive and being more qualified than 

your competitor gives you a significant point of difference. Consumers are well 

aware of issues surrounding the 

safety of cosmetic procedures 

and therefore trust between 

client and therapist is crucial to 

building a clientele. Holding 

a formal qualification in 

dermal science provides instant 

credibility strengthening the 

relationship with new and 

existing clients. 

Although a formal 

qualification provides the 

strong foundation to aesthetic 

practice, continuing professional 

development (CPD) is 

champion of keeping updated. 

Most professions require their 

members to complete a certain 

number of CPD points per 

annum, however the beauty 

industry does not currently 

require this. Nonetheless, it’s still 

the therapist’s responsibility to provide a duty of care to their clients and part 

of this is keeping your knowledge and skills updated. 

AACDS offers all graduates free membership to Aesthetics CPD for 12 

months upon graduating.” 



believe makes your training different? 

“AACDS (as part of Niche Education Group) support The Hunger Project 

and Niche’s Director April Jorgensen often travels to remote African 

communities to learn about entrepreneurial businesswomen who’ve been 

FAST FACTS 


All the following AACDS courses are 

Nationally Accredited: 

Advanced Diploma of Cosmetic Dermal 

Science* (undergrad) 

Graduate Diploma of Dermal Science* 

(postgrad) 

Graduate Diploma of Cosmetic Nursing and 

Injectables* (postgrad) 

Diploma of Personal Care Formulation 

(undergrad) 

*Also recognised for laser licensing in QLD 

and WA 


AACDS have specialised in formal training in 

dermal science, dermal therapies and cosmetic 

nursing for over 15 years. 


Laser and light-based therapies for laser 

licensing requirements 

Dermatoscopy 

Cosmetic dermatology 

Cosmetic injectables 

Integration of health and dermatology 

Providing employment opportunities 

able to end their own hunger and poverty. This 

unique aspect of the college has strengthened our 

understanding of the importance of connectedness 

with our students. If we can connect with amazing 

women on the other side of the globe, we can 

achieve better connections with our students in 

Australia. To do this, we’ve implemented CPD/ 

networking events in which all current and past 

students and employers are invited to attend. 

We showcase specific technology on the evening 

including live demonstrations. The CPD events 

provide a great opportunity to online students 

to meet fellow students and our Trainers and for 

graduates to meet potential employers.” 

THE EDUCATORS 

Linda Sim 

CEO 

Niche Education Group 

www.nicheeducation.edu.au 


the 

EDUC ATORS 

I HAVE ALWAYS BEEN 

FASCINATED BY MAKEUP AND 

HAVE BEEN SO FORTUNATE 

TO BE ABLE TO TURN THIS 

LONGSTANDING PASSION 

INTO A CAREER WITH JANE 

IREDALE. I LOVE THE FACT 

THAT I AM RESPECTED FOR 

MY EXPERIENCE AND EACH 

DAY I GET TO COMBINE MY 

TWO LOVES – MAKEUP AND 

EDUCATION. 

– Erin Voyer 

WORKING AS A MAKEUP ARTIST HAS ALLOWED 

ERIN VOYER TO PASS HER KNOWLEDGE ONTO 

STUDENTS TO HELP THEM PROGRESS THEIR SKILLS. 

What does it mean to be an educator? 

“Anyone can pass on information but to have the skills to be able 

to encourage students to develop their confidence and build their 

knowledge up enough to pass it on to their own clients is a skill 

that for me, has developed over time. I really love that my many 

years’ experience as a makeup artist is being passed on to those 

within the industry to help them progress their own skill sets. 

Being approachable, relatable and accessible are extremely 

important attributes of an educator and I am constantly aware of 

this, implementing it into all the avenues of education that I deliver. 

As an educator it is important to be flexible in the delivery 

so the needs of the group can be pinpointed, making sure they 

are getting the most out of all classes. This sometimes requires 

thinking on your feet and making quick changes but is often 

easily done and will always provide the most benefits. 

As an educator it is also important to keep in touch with 

a constantly changing world and always have the attitude of 

making progress with our own continual improvement. 

Finally, believing in what you are delivering is so important as 

it will always shine through if you love what you do, believe in 

what you are saying and deliver that to the best of your ability. 

I feel very lucky to have found an amazing makeup brand 

that I get to work with every day, I am very passionate about 

jane iredale. “ 


program for the year 2020 

“As a company with a long-standing history in Australia, a 

great deal of our therapists have already attended some form 

of jane iredale training so our focus is to help inspire those 

therapists to keep their product knowledge up-to-date, as 

well as build on new and innovative application techniques 

and providing constant education with new products that 

jane iredale releases. 

We have recently revitalised all our core education classes 

to ensure our therapists gain a solid understanding of our full 

mineral makeup range and leave with the confidence to refer and 

recommend to their clients. Our makeup education classes allow 

our therapists to be a part of engaging demonstrations, one-onone 

customised coaching and feedback throughout the day. 


We find this approach 

revitalises long-term 

stockists who already are 

familiar with the full range 

and gives those who are 

new to the jane iredale 

brand the tools to be able 

to confidently give their 

clients the full jane iredale 

experience and service 

as intended. 

Our other main highlight and focus of our education program for 2020 is to 

build on our specialised classes where we will be running fun, informative and 

interactive makeup workshops. As example, our Festival of Makeup workshops 

will feature demonstrations of various makeup looks from day to evening, 

identifying eye and face shapes with corrective techniques for both, as well as 

recommending eye shadow shades to enhance different eye colours. 

We are also pleased to be launching 

an e-learning platform in 2020, to 

complement our formal education 

classes, and focus on more online 

webinar style learnings too.” 

How important is it for 

members of the beauty 

industry to stay updated and 

further their education: 

“As the old saying goes “knowledge 

is power”! The beauty industry has 

changed dramatically over the past 

20 years and with the introduction of 

social media and influx of influencers 

it has made it even more important to 

stay updated and continually furthering 

our own education. Whether this be 

through attending regular industry workshops and seminars, watching online 

webinars and YouTube clips or simply following makeup accounts on social 

media platforms, all of these avenues will help to continually build skills and 

industry knowledge. 

Those who have been in the industry for a significant period of time do 

need to embrace the new technologies, understand them and know that 

gaining knowledge is right at your fingertips - once upon a time books 

were the best way to gain knowledge but we are now able to give our clients 

information instantly and conveniently. “ 

How do you “train the trainers” and ensure they are up to 

date with the latest global advances and findings 

“Research, research, research! My experience when it comes to “training the 

trainers” is that emphasis must always be put on to ensuring they will learn 

FAST FACTS 


I have been in the beauty industry for almost 

thirty years. I spent most of my career as a 

Channel 7 makeup artist, as well as freelancing 

for television and film working on productions 

such as The Block, Project Runway, Dancing 

with the Stars and The Project. I also enjoyed a 

long career as hairdresser and makeup artist in 

the bridal industry as well as teaching at TAFE 

and I am now loving that I can share my passion 

of jane iredale mineral makeup with others! 

EDUCATIONAL AREAS OF SPECIALITY 

My area of speciality would definitely be makeup 

application and product knowledge. A company 

like jane iredale requires me to be always up to 

date with the latest products and the wonderful, 

clean ingredients that are so beneficial for every 

person that wears them. I really enjoy sharing 

makeup application tips and tricks that I have 

learnt over the years with all the attendees and 

showing them how to approach makeup from a 

different angle to get the result they want. 


I have always been fascinated by makeup 

and have been so fortunate to be able to turn 

this longstanding passion into a career with 

jane iredale. I love the fact that I am respected 

for my experience and each day I get to combine 

my two loves – makeup and education. 

something new that they can take away with 

them. As the trainer guiding the session it is of 

the utmost importance to ensure that the training 

being presented is always up to date. I regularly 

source educational information from all over the 

world, often from areas that the trainers aren’t yet 

aware of and help them to understand how they 

can use this to benefit their own students and 

clients. Research must be done on a regular basis 

to ensure that any information being passed onto 

others who are already experienced in teaching is 

the most current and relevant.” 

THE EDUCATORS 

Erin Voyer 

National Educator 

jane iredale 

www.margifox.com.au 


the 

EDUC ATORS 

I AM INCREDIBLY 

PASSIONATE ABOUT 

EDUCATION AND FEEL 

THAT BEING ABLE TO 

SHARE INFORMATION 

WITH MY PEERS AND 

OUR CUSTOMERS IS A 

PRIVILEGE. 

– Victoria Curtis 

VICTORIA CURTIS REVEALS THE VITAL ROLE EDUCATORS 

HAVE IN CREATING FUTURE LEADERS. 


“I believe educators play a vital role in influencing and nurturing 

future industry leaders, by sharing their vast experience, values 

and knowledge. By investing in education and making this a key 

focus in business, we ultimately benefit our customers and the 

beauty industry overall. 

I am incredibly passionate about education and feel that being 

able to share information with my peers and our customers is a 

privilege. The benefit ultimately sits with our clients, as the aim 

is to offer the most premium service, product and experience on 

the market. Staying up to date with information, industry trends 

and new product launches means that we are one step ahead 

of the game. We can only achieve this through education and 

programs that facilitate change and constant improvement in 

everything that we do.” 



“Each year we host education events across Australia and New 

Zealand for our retailers, at locations such as the Art Series 

Group, The Sofitel and The Hilton. Our events consist of 

Makeup Demonstrations, New Product Launches, Sales and 

Retail Training as well as a presentation from myself and our 

head educators. 

In 2020 we plan to host our first retailer and client event in 

New Zealand with a panel of industry experts, followed by a 

series of these events in Australia. 

The events will not only focus on educating our retailers 

and their staff, however we will also include and welcome 

their clients in order to further educate them not only on their 

makeup skills, also the importance of mineral makeup and how it 

can benefit their skin. 

I am personally excited to share our industry knowledge 

with clients directly as I feel it can only benefit the industry as 

a whole.” 


to education? 

“Education is often overlooked and when it should in fact be 

a priority for all businesses in any industry. We can never stop 

learning and growing and education keeps us one step ahead of 

the competition. Sharing new ideas and watching these become 


FAST FACTS 


A certificate in makeup application 

Degree in Accounting and Marketing at 

Swinburne University. 

THE EDUCATORS 

a reality is all part of evolving and changing in the fast paced environment 

that we live in. I believe it gives us the edge and keeps our staff motivated and 

inspired. Information as they say is “power”. Holding that power gives us the 

ability to become industry leaders and trend setters. 

Rather than trying to find the time for education, we should be focusing on 

the importance of it and building it into everything we do.” 

How do you as an educator keep ahead of the game and 

up with the latest trends? 

“I find that watching the trends overseas carefully and interpreting these for 

our market, is the best way to maintain that edge. Not every trend will suit 

the Australian customer, 

however we can draw 

inspiration from these 

trends and allow them 

to inspire us. Reading 

industry magazines and 

online material is key to 

keeping up to date with 

the latest news and being 

proactive rather than 

reactive to change.” 

How important is it 

for members of the beauty industry to stay updated and 

further their education? 

“Education is the key to development. In today’s environment, change is 

instant and we must always be prepared and informed. The only way to 

possibly achieve this is through information sharing and improving our skill 

set constantly. The more we know, the more we can succeed in offering the 

very best for our clients. As a member of the beauty industry, clients expect us 

to share our industry secrets and knowledge. This adds value to what we do 

and also value to their experience. Staying up to date means having the ability 

to deliver this level of service and set yourself apart from the rest.” 

YEARS IN INDUSTRY 

I have been in the beauty industry for 20 years 

My very first part time job was at the age of 15 in 

my uncles hair dressing salon. 

EDUCATIONAL AREA OF SPECIALTY 

Both marketing and accounting 

My first professional role in the beauty 

industry was in the marketing department of 

L’Oreal Australia. 

TRAINING THE TRAINERS 

Training our own educators is all about focusing 

on our brand and staying in our lane, while 

ensuring that we stay up to date with industry 

trends via social media, online resources and 

staying close to those in the industry both in 

Australia and offshore. I personally travel to 

various beauty industry conferences throughout 

the year and return home to Australia with new 

trends, ideas, products and makeup looks that I 

feel will be relevant for our market. This way we 

constantly have our finger on the pulse, aware of 

what is coming and ready to add our very own 

flavour to it. 


I love everything about my role, however the 

part I love the most is meeting with and hosting 

events for our loyal and wonderful customers. 

There is nothing quite like treating them to a 

makeover and recommending products that 

work for their skin and their colour profile. 

Victoria Curtis 

Founder 

Victoria Curtis Cosmetics 

www.curtiscollection.com.au 


the 

EDUC ATORS 

IT IS ESSENTIAL THAT 

AN EDUCATOR 

INSTILLS CONFIDENCE 

IN THEIR STUDENTS 

TO BE SUCCESSFUL 

LEARNERS 

– Gay Wardle 

AFTER 40 YEARS IN THE INDUSTRY GAY WARDLE SAYS 

SHE LOVES TO SEE PEOPLE GROW AND FLOURISH 

THROUGH EDUCATION. 


“I view the role of educator as diverse - someone who is 

supportive of their students, able to build upon the knowledge 

already possessed by their learners and more importantly 

someone who can challenge others to learn, think and evaluate 

information for themselves. Educators need to be able to coach 

their students by providing feedback that builds upon their 

strengths while creating opportunities to further develop areas of 

need. It is essential that an educator instills confidence in their 

students to be successful learners. 

Skin is my subject area and when teaching my students 

about this, I give them the tools that enable them to think and 

analytically diagnose skin disorders. I place great emphasis on 

the necessity for ongoing learning and I strongly encourage my 

students to continue with their research so that they stay focused 

with current practices. 

For me personally, educating fellow therapists instills a sense 

of awe, as I love to see people grow and flourish. To be a part 

of another’s journey of learning is very rewarding. Developing 

knowledge and capacity in others will strengthen the industry 

that I am passionate about. Education is everything!” 


game and up with latest trends? 

“To remain ahead of the game and up with the latest trends, 

I practise what I preach. Learning is part of my daily practice. 

I read journals and academic articles constantly. I also attend 

several conferences throughout the year – both nationally 

and internationally and I network with others. My network 

community includes doctors, nurses, therapists, business coaches, 

motivational speakers and most importantly experts in skin. 

Learning with my colleagues has ensured that I remain focused. 

I am very passionate about our industry and I am inspired by it’s 

constant evolution. The only way to remain up with the latest 

trends is to grow and evolve along with the industry. Lifelong 

learning is the key.” 


Outline the 

highlights of 

your education 

program for the 

year 2020? 

“2020 has been deemed 

the year of growth and 

success for us all and my 

education program will 

be all that and more. 

This year, I am excited 

to be launching my 

online Everything You 

Need to Know About Skin program. I am so passionate about going online 

as this means that Gay Wardle Education will be accessible for everyone. 

Anyone who is thirsty for this knowledge will be able to access this 

information from their own homes. Through my online program, I will 

“WHEN IT 

COMES TO 

EDUCATION GAY 

WARDLE 

MAKES 

LEARNING 

PART OF HER 

DAILY PR ATICE.” 

continue to be available to support students on an individual level should 

they require clarification regarding the content they’re studying. 

I will also be going international with this course when I travel to New 

York in September to deliver my Everything You Need to Know About 

Skin program. Come and join me if you can. I would love to see some of 

you in the Big Apple! 

2020 has again seen me invited to speak at the various Beauty Expos 

held throughout the year. Come along to Melbourne and Sydney – I would 

love to see you at one of my lectures. The expos are great for networking. 

I will also continue with my work both nationally and internationally – 

working between Australia, New Zealand and America. All course dates 

and details will be advertised on my website.” 

FAST FACTS 


I have a Bachelor of Health Science, Graduate 

Certificate in Cosmetic Laser and Light 

Therapies, Laser Health and Safety Certificate, 

Certificate IV in Assessment and Workplace 

Training, Diploma in Beauty Therapy and 

Electrolysis, Diploma in Manual Lymphatic 

Drainage, Cosmetic Tattooing Certificate, 

Certificate in Paramedical Aesthetics. 

I hold a Queensland licence for laser tattoo 

removal, skin resurfacing and rejuvenation, 

pigmentation and hair removal. 

I have been part of the tertiary aesthetics. 

development program for a private University 

and have lectured at both Torrens University 

and ACHW 


I have been in the industry for almost 40 years 

and still love it. I have owned my own clinics, 

worked as a skin care representative, imported a 

skin care range into Australia and as an educator. 


My expertise is in Anatomy, Cell Biology, Skin 

Disorders and Skin Diagnosis. I also have very 

sound and good knowledge of equipment 

including lasers and IPL. As I continue to study I 

expand on my expertise constantly. 


For me personally, educating fellow therapists 

instills a sense of awe, as I love to see people 

grow and flourish. To be a part of another’s 

journey of learning is very rewarding. 

Developing knowledge and capacity in others 

will strengthen the industry that I am passionate 

about. Education is everything! 

THE EDUCATORS 

Gay Wardle 

CEO 

Gay Wardle Education 

www.gaywardle.com.au 


PROFESSIONAL BEAUTY RECOGNISES 

EXCELLENCE IN INDUSTRY EDUCATION

COSMOPROF & COSMOPACK 

ASIA AWARDS 

Cosmoprof Asia 2019, the leading B2B event for the beauty industry in the Asia- 

Pacific region, has announced the winners of Cosmopack and Cosmoprof Asia Awards 

attended by some 300 guests. We reveal the shining stars of the future. 

ADVERTORIAL 

EXHIBITORS, CEOS AND management of beauty 

companies, executives from trade associations, buyers, 

media and influencers were invited to celebrate the 

10 winning companies of the 2019 Awards, which 

were chosen from among 614 entries - an increase 

of 16% compared with the last edition. The winners 

were selected for their innovation, excellence and 

commitment to the industry. All winners were 

awarded a prestigious trophy designed by the 

international design agency centdegrés. 

The Awards, organised in partnership 

with the global beauty industry reference 

BEAUTYSTREAMS, recognise the most outstanding 

beauty products in each exhibition venue, providing 

reliability and prestige to all participating companies. 

Cosmopack Asia Awards celebrate innovation, 

creativity and design for the supply chain; Cosmoprof 

Asia Awards recognise the best strategies to build 

brand awareness and marketability. 

“Edition after edition, our Cosmoprof and 

Cosmopack Awards are gaining recognition from 

the whole cosmetic industry,” says Enrico Zannini, 

General Manager of BolognaFiere Cosmoprof. “We 

hold four editions each year across global Cosmoprof 

exhibitions and they are considered the industry 

benchmarks when it comes to innovation, research 

and creativity across all beauty sectors. 

Informa Markets Senior Vice President-Asia & 

Director of Cosmoprof Asia Ltd David Bondi says,” 

I am very impressed by the overall standard and 

innovation of the submissions this year. Every win was 

thoroughly well-deserved, and it was a real pleasure to 

honour and celebrate all of the winners’ achievements 

through the evening.” 

Special thanks were given to the juries, consisting 

of 22 key figures for the industry - experts, opinion 

leaders, media and influencers – and to 10 media 

partners, both Asian and international, who supported 

the initiatives. Attendees of the first days of the show 

played a key role in selecting the best proposals, too, 

making a vote for the winner of the Visitors’ Choice 

category. The event has been sponsored by the 

Airport Authority Hong Kong. 

Listed here are the winners in each category of 

the Awards: 

For further details, please visit 

www.cosmoprofawards-asia.com 

COSMOPACK ASIA AWARDS 

SKINCARE FORMULA – SinoMach Technologies Limited, Hong Kong: 

Precision Skin Care Non-Uniform Partition Face Mask. Customers can use the Dr 

Goethe Cosmetics developed app to scan their skin, locate problem areas, and then 

use the face mask that delivers different serums to precise facial areas accordingly. 

SUSTAINABLE – COREANA BIO CO., LTD., Korea: Invisible Airy Patch. 

Innovative skin protection thanks to Extra Cellular Matrix and Skin Bio Ink delivering 

skin protection via ultra-fine nanosheet. 

SKINCARE PACKAGING – Virospack S.L.U., Spain: Secure Dropper. A 

cosmetic dropper with a new safety lock system that answers stringent regulations 

and is child proof. 

MAKE-UP FORMULA – Global Cosmetics (HK) Company Ltd, Hong Kong: 

Emulsion Colour Changing Lipstick. A lipstick that only reveals its colour upon 

application using hydro emulsion technology and offering moisturizing and longwear 

properties. 

MAKE-UP PACKAGING – Picca International Co., Ltd, Taiwan: Aluminium 

Magnetic Bullet Lipstick. A lipstick with the proportion 1:1 of aluminium cap and 

base, ideal for showcasing brand image. 

COSMOPACK ASIA VISITORS’ CHOICE: Bottlemate (Taiwan) Inc., Taiwan: 

PLA Jar With Coffee Grounds. A jar made of PLA and coffee grounds to reduce 

the use of plastics. 

SKINCARE PRODUCT – PROFESSIONAL AND RETAIL – Tenart Biotech 

Ltd, Taiwan: Maskingdom. The clay mask stick set full of moisturising, whitening, 

repairing and oil control functions allowing easy multi-mask application. 

MAKE-UP PRODUCT – DEAR DAHLIA, Korea: Paradise Dream Velvet 

Lip Mousse. A weightless, high-performance, 100% vegan lip formula combining 

lipstick pigment, lip tint and a matte finish with antioxidant moisturizing properties. 

HAIR PRODUCT – Kemon S.p.A, Italy: Actyva Specifici Cute Gel Base. A 

regenerating gel with prebiotic grapevine sap and enriched with plant extracts to 

modulate scalp microflora, mourish scalp cells and increase scalp elasticity. 

HAND AND NAIL PRODUCT – Novellia Beauty AG – LOVASKIN, 

Switzerland: Instant Foot Peeling. A cosmeceutical foot care spray that removes 

dry skin and calluses in less than two minutes, and includes hydrating and exfoliating 

ingredients. 

NATURAL & ORGANIC – Teana Laboratories, Russia: 100% Nature Powder 

Serum SMOOTH & COMFY. A combination of mattifying loose powder with 

active serum that moisturizes, is anti-inflammatory and mattifying ideal as a night 

serum or finish powder. 

COSMOPROF ASIA VISITORS’ CHOICE: N&B S.r.l., Italy: Protect & Repair B 

PERFECT Triple Action. Innovative & organic triple action formulation: foundation, 

anti-aging serum and anti-pollution SPF 15 protection, smoothing skin complexion 

with a refined texture for a younger and brighter appearance. 


pro-file 

Payot’s CEO Marie-Laurie Simonin Braun 

reveals the 100-year legacy of the world famous 

luxury skincare brand. By Anita Quade. 

You have an extensive background in beauty – tell 

us a standout moment for you. 

“When I started my career, I conducted many consumers’ 

workshops throughout South East Asia. Travelling far from home, 

I experienced unique moments of sharing and education with local 

women. It has enlightened me in many ways: understanding Asian 

skin needs, local usage and attitudes, expectation towards skin 

care products.” 

What is it that you love most about the 

skincare industry? 

“As a child I was attracted by chemistry and biology, trying to 

understand the complexity and marvels of the human body. Today, 

I feel lucky to be in charge of a company dedicated to enhancing 

women’s health and confidence, blending beauty and medicine – my 

two favourite topics.” 

What drives you? 

“As a team leader I am driven by taking every opportunity to 

share knowledge and experiences and make the projects and the 

people grow.” 

What have been the biggest changes you have 

seen throughout your career? 

“Web has changed the game. I started 30 years ago. There was 

no Internet and the brands were rather patronising towards their 

customers. Today, consumers are connected, more educated and 

more conscious about ingredients in products in general. They no 

longer take brand claims for granted. They are using comparative 

social apps and social network to communicate and share good or 

bad product experiences. They are inclined to buy products with 

good reviews that are matching their personal criteria of efficiency 

and safety.” 


PRO-FILE 

Tell us how you came to be CEO 

of PAYOT? 

“I started in June 2015 when the brand was 

acquired by new shareholders. The context 

was very exciting from an entrepreneurship 

standpoint at that stage of my career. I was 

thrilled as PAYOT is a brand with a strong 

legacy and a true international presence.” 

What draws you to the brand? 

“PAYOT has a strong legacy: a female 

Doctor founder, products formulated “à la 

française” with an apothecary know-how 

and a true sensorial experience. The brand 

has a consumer centric vision and we take a 

kind and genuine look at the authenticity of 

every beauty.” 

What is your favorite PAYOT 

product? 

“On top of my daily skin care routine 

I always travel with 2 secret weapons: 

My PAYOT Sleeping Pack and Roselift 

Collagène Patch Regard. 

How can PAYOT keep 

ahead of the game in such a 

competitive market? 

“Creative sharing and co-creation are 

probably our secret ingredients. Our 

Formulation Centre is fully integrated within 

the marketing and business teams. It allows 

amazing agility, performant communication 

and fast ‘go to market’ of innovative and 

trendy products.” 

What growth plans are there for 

the brand? 

“Business development in Asia and in travel 

retail are the next challenges. 

The brand benefits from its professional 

anchorage: sophisticated routines and 

massage techniques as well as leading 

position in certain countries (Australia, 

Malaysia) that will be key pillars to 

accelerate growth in Asia.” 

Travel Retail is on another additional touch 

point with consumers who are looking 

for brand best-sellers. We will offer our 

‘must-have’ and travel-friendly products i.e. 

My PAYOT Brume Eclat or My PAYOT 

Sleeping Pack.” 

This year the brand celebrates its 100th anniversary – why do you 

think the brand has been so successful? 

“The brand’s success is built on mythical products (ie transgenerational Pâte Grise) and on 

the commitment of highly professional beauticians worldwide (Nadia Payot created the 

first Beauty School in Paris in 1947).” 

How will you celebrate the 100th anniversary? 

“We will celebrate with the consumer, the PAYOT team and all our partners worldwide. We 

intend to pay tribute to our founder by leveraging her legacy and while creating buzz and 

entertainment throughout the year.” n 


BEAUTY 

THE CHANGING FACE 

OF BEAUTY 

The key to remaining successful is being able to 

adapt to change. ANITA QUADE chats to four 

beauty luminaries who have kept up with the 

ever-evolving skincare industry. 



BEAUTY 

THE PLASTIC SURGEON 

AND SKINCARE 

FORMULATOR 

Owner of Dr Anh Plastic Surgeon Medispa Wellness Clinic and creator of her 

signature skincare range. 


Tell us why you launched your own skincare range? 

“I have always been passionate about skin health and aesthetics 

because I know how important it is to feel comfortable in your 

own skin. I wanted to help my patients achieve their aesthetic 

goals and wanted them to have beautiful healthy skin, as an 

essential component of beauty and confidence. And I wanted 

products that delivered proven results, contained premium 

medical grade active ingredients, a range that was simple and easy 

to use, that was cruelty free, Australian made and didn’t break the 

bank. So I developed a range that I would proudly put my name 

next to because it ticked the boxes.” 

What has the reaction been like? 

“The feedback has been overwhelmingly better than I had 

hoped with so many glowing comments about how beautiful it 

is, how it actually works and how much they love it and have 

recommended it to others.” 

How long did it take you to develop the concept 

and formulations? 

“The process has taken the past 12-18 months to bring onto 

the market but the work into developing it has been ongoing 

for years.” 

THERE STILL MUST BE A 

REMINDER THAT BEAUTY AND 

AESTHETIC TREATMENTS 

CAN AND DO HAVE 

COMPLICATIONS AND 

THERE IS NO SUBSTITUTE 

FOR EXPERIENCE. 

What is the hero product? 

“The Dr Anh hero product is a special concoction customised by 

myself and my team for each individual patient based on their 

skin goals and existing skin health.” 

You won WA Business Entrepreneur of the year. 

Tell us about that. 

“I won the 2017 Telstra Business Woman’s Award for 

Entrepreneur of the Year WA and was a National Finalist too. 

It was a true honour to be recognised for what I do outside of 

being a plastic surgeon as a woman with a strong clear passionate 

vision who worked hard despite challenges to realise her dreams 

and it was validation that I was doing okay. 

It was a whirlwind experience that enabled me to reflect on 

my own growth and that of the business from when it was a 

startup to building the brand and the business and project into 

the future. 

I’ve met a lot of inspirational, strong trailblazers who are 

women and mums trying to make a difference who I keep in 

touch with now for friendship and support. 

The award encouraged me to keep believing in my values and 

vision and keep growing and giving back. And I have definitely 

grown in confidence since winning the award and hence have 

been able to launch the skincare.” 

How have you seen the face of the beauty 

industry change? 

“The industry has changed in that there is a stronger consumer 

influence than ever before largely led by social media influencers 

and trends so the industry has had to adjust to listen to and 

try and meet the demands. More people are trying to get into 

the industry perhaps believing it is a lucrative market with 

more franchises being setup offering a range of services, which 

increases competition which benefits consumers giving them 

choice and potential price benefits. However, there still must be 

a reminder that beauty and aesthetic treatments can and do have 

complications and there is no substitute for experience.” 

Any hit beauty predictions for the year ahead? 

“More natural looking aesthetic results with fewer breast 

augmentations, perhaps more fat augmentation, less dramatic lip 

augmentation, less buttock augmentation, stronger jawlines and 

sharper contours in men, more treatments to the female intimate 

area and more male hairline enhancement.” n 


BEAUTY 

THE BRAND AMBASSADOR 

AND SKINCARE 

ENTREPRENEUR 

Jocelyn Petroni, 

Chanel Nail Ambassador 

and salon owner 

Tell us how you started out in 

the beauty industry? 

“I studied a Diploma in Beauty Therapy 

at The Strand College of Beauty 

Therapy on scholarship and I had a 

strong passion for holistic, resultsbased 

treatments. I then went on to 

gain experience at the Steiner Training 

Academy in the UK. In addition, 

I completed courses on Lymphatic 

Drainage, Shiatsu Massage, Reiki, and 

various other courses in Australia. 

I started my own business in 2006, 

the current flagship salon in Woollahra, 

which opened in 2016, is designed to 

embody my passion and dedication to 

optimum skin health, client care, a high 

end experience and attention to detail 

with a spa ambiance, large oversized 

treatment rooms and natural light. 

I am very affectionate and tactile 

so working closely with people comes 

naturally to me. Taking pride in my 

appearance and the values in my family 

upbringing allowed me to pursue 

my passion as a beauty therapist and 

build a business that I genuinely love 

and believe in. I have a meticulous 

attention to detail so owning my own 

business in the premium beauty market 

has always been a dream of mine and 

is reflective of my passionate and 

affectionate personality.” 

How has the industry changed? 

“The biggest change I’ve seen is that the 

customer would like to experience more 

than just a skin treatment. You can go 

to any salon and have a skin treatment 

or peel. They seek a treatment that cares 

for them holistically and treats them 

holistically. They want a more unique 

experience and high-end customer care. 


There has been a return to niche, self-love and self-care 

and at Jocelyn Petroni we have always offered that – with 

exceptional superficial results as well. Clients want to feel part 

of the experience and personally connect.” 

You were the first official nail expert for Chanel 

Australia and the first official Chanel polish 

stockiest in the world outside of Chanel – tell 

us how that came about. 

“I think this really comes down to my meticulous attention 

to detail and extensive training and knowledge on nail health 

and achieving optimum results. Jocelyn Petroni is also a 

premium environment with unrivalled client care which aligns 

aesthetically with the Chanel brand.” 

You are renowned for your holistic resultsbased 

treatments, namely the Heart Chakra 

facial – how was this developed? 

“I bring in techniques that I personally practice in my life such 

as meditation. I’ve been practicing Tibetan Buddhism and 

Reiki for 14 years, so naturally it comes into my treatments. 

My facial treatments have always naturally incorporated these 

techniques and as staff have joined our team, I’ve trained them 

in these methods as well. 

We have an incredible Reiki 

master who has created a Reiki 

course for us to teach all of our 

therapists how to perform the 

practice in all of our treatments. 

Each therapist undergoes the 

intensive Reiki training course when 

they begin and we are all qualified 

Reiki Masters. 

I wanted to create something 

that aligned with my personal values and passions, 

incorporating personal touch was a big part of this. A ‘loving’ 

or ‘compassionate’ touch completely transforms our client’s 

energy and attitude when they come out. It transforms their 

skin too – every Jocelyn Petroni treatment and the signature 

Heart Chakra Facial infuses the healing power of Reiki. This 

hands-on alternative therapy reduces cortisol levels for reduced 

reactivity and enhanced healing rates. Touch decreases cortisol 

levels so the skin responds better to topical applications. 

Downtime decreases because of the compassionate touch given 

during a very active treatment.” 

What is the biggest lesson you learnt setting up 

your beauty business? 

“The biggest lesson I have learned is that beautiful is a state of 

being - which is why our take on beauty is refreshingly different. 

We believe the condition and concerns of your skin are as 

unique as your fingerprint. We expertly combine the power of 

connection with highly bespoke treatments to leave you feeling 

de-stressed, youthful, glowing and beautiful from the inside-out. 

I AM VERY AFFECTIONATE 

AND TACTILE SO 

WORKING CLOSELY 

WITH PEOPLE COMES 

NATURALLY TO ME. 

We believe in creating a sacred space for you to feel your best, 

which is why every treatment is an experience and why our clients 

call it their ‘happy space’. From our light and airy treatment 

rooms to our tranquil surroundings, everything we do is about 

helping you regain peace of mind and feeling like a better, more 

radiant version of yourself.” 

Fans of your beautiful facials include Megan 

Gale and Miranda Kerr – how did you get a 

celebrity following? 

“I focus on what I love doing and what I’m passionate about – 

I’ve put all energy into doing it well. Focusing on what I love has 

led to opportunities both editorially and with incredible brands 

like Chanel. In turn, I have naturally developed a celebrity client 

base who really want that personal, premium touch and resultsdriven 

outcome.” 

What will be the biggest change in the beauty 

landscape we can expect in 2020? 

“We’ve already started to see a huge movement toward Clean 

Beauty in 2019 and this will continue into 2020. Clients are looking 

for eco-conscious alternatives and natural, organic, non-toxic 

solutions within their beauty routines. At Jocelyn Petroni, we always 

want to be at the forefront of beauty 

and pioneering particularly in the 

wellness space. This month we actually 

launched the ‘Clean Beauty Manicure 

and Pedicure’ - an evolution of the 

Naked Manicure for the conscious 

consumer. The Clean Beauty Manicure 

and Pedicure is the ultimate uplifting, 

wholesome, healthy and ecoconscious 

beauty treat! As with all 

Jocelyn Petroni treatments, a thorough 

consultation is conducted and a personalised approach taken with 

each client on their nails – and the treatment is curated with 

completely natural and pure products. 

In addition, we’re loving to see the return to self-love and selfcare 

in 2020! Taking time out for yourself to reconnect and not 

just focusing on ‘beauty’ but holistic wellness treatments.” 

Can you let us in on any plans for your brand? 

“At Jocelyn Petroni, we’re always continually searching to offer 

a more premium, unique experience unlike anywhere else. This 

year we unveiled the new gallery space that caters for celebrity 

clientele, those wanting The Complete JP Experience, bridal 

bookings, and group bookings – a space that aligns with our 

aesthetic to have luxurious, high-end treatment experience like 

no other. As mentioned, we have also launched the Clean Beauty 

Manicure and Pedicure to remain constantly responsive to our 

clients needs and the changing beauty and wellness landscape. 

2020 will continue to see Jocelyn Petroni pioneer in the beauty 

and wellness space and we can’t wait to share more detailed, 

results-driven treatments!” n 


BEAUTY 

THE ZEN GODDESS 

Melanie Gleeson, Founder of Endota Spa 


How did the Endota Spa story begin? 

“The endota spa story began in 2000 when a school friend and 

I were brave enough to take a risk and follow a dream. Leaving 

behind the security of full-time jobs and brainstorming in my 

home kitchen, we developed a modest business plan. Fuelled 

by my belief in the power of service to others and inspiring 

individuals to connect with a still space, where I believe healing 

begins, the first day spa was opened.” 

What was your goal in opening Endota? 

“My vision and passion was and still is to help women be their 

best and make people feel better. The ethos of the brand was 

fuelled by my personal belief in the power of positive sharing and 

inspiring others to connect with themselves. The Mornington 

Peninsula where I grew up was the inspiration for Endota Spa. 

The Mornington Peninsula is a place of light expanse and 

stunning natural beauty inspired by the energising properties of 

the sun and calming effect of the water. Every endota spa aims 

to transport clients to a similarly euphoric space that ignites 

calm, invites relaxation and rejuvenates 

the spirit.” 

Tell us the ethos behind 

the brand… 

“The values I built the business on 

are Balance, Connect, Intent and 

Truth. I believe in cause and effect 

and that there must be balance with 

nature and humanity within our own 

relationships. We need to connect 

with the community, with each other and importantly with 

our own needs. We must act with mindfulness in what we do. 

Our intention is to be transparent and honest whilst respecting 

ourselves and the environment. I also believe in truthfulness. 

We want women to be their best and find what their truth is; 

I believe everyone has a spark inside them that is waiting to be 

ignited. Our role is to deliver exceptional customer service in 

an environment where women feel comfortable. Our spas are a 

haven for women to replenish their souls, a place where women 

can leave their concerns, their stresses and their ‘stuff ’ at the 

door and simply have some me time. It’s an opportunity to step 

out of the real world for a time, into a world where the only 

person who matters is you. This is why I do what I do. And 

why, all those years ago, I opened the first endota spa.” 

How have you evolved? 

“In 2019 we have seen the evolution of Endota as we continue 

to offer a haven for women in spa, but also gain recognition as 

a reputable force within the anti-ageing product category, with 

the launch and expansion of our New Age products. Our new 

retail design concepts will emphasise product experimentation 

and offer a sensory retail experience to our customers. We 

want our clients to stay and play in our retail spaces taking 

MY VISION AND PASSION 

WAS AND STILL IS TO HELP 

WOMEN BE THEIR BEST 

SO THEY CAN LIVE THEIR 

BEST LIFE. 

advantage of new features like our express LED treatments 

and product dabble bars. We want our beautiful products to 

be enjoyed beyond the treatment rooms in spa and encourage 

our customers to ‘bring endota spa home’ by creating their 

own havens and rituals for self-care. There’s also been a huge 

interest around express treatments, the more time poor people 

are becoming. “ 

What have you seen as the biggest change in 


”There is so much pressure on women today. Having a massage 

or a treatment is no longer a luxury - it is a healthy habit and 

our spas have become a haven for emotional replenishment. 

Not many people even knew what a spa was when we first 

opened and even fewer recognised the importance of wellbeing. 

Now relaxation and mindfulness have become more important 

in people’s lives. 

One of the biggest changes we’ve observed is that people 

are embracing ‘inner beauty’ and the concept that beauty is 

more than skin deep. Wellness and 

spirituality is no longer a niche 

market, it is now becoming what 

women want and need. In fact, the 

wellness industry is now booming 

worldwide and is a $4.2 trillion 

business. This is dramatically 

shaping the industry and the 

direction wellness providers are 

moving. As part of this we’ve seen 

a surge in interest for more natural 

and organic skincare and cosmetics, we’ve have always offered 

this option to our customers and clients so they can extend 

their spa experience and continue feeling good and nourishing 

their body and soul.” 

What is the biggest lesson you have learnt? 

“These usually occur when I don’t follow my intuition! Most 

of the time I listen to my intuition however at times I have 

ignored my instinct. What can appear to be best from a 

financial or development perspective, may not be right for 

the brand. I take the same approach at home with my family. 

If something doesn’t feel right, then it probably isn’t. I am 

confident enough in myself now to hold strong on this.” 

Any words of advice for those in the 

beauty industry? 

“It’s important to be confident and believe in what you are 

trying to achieve. Listen to your instincts. Always. I wish 

someone had told me this when I started out, it’s something I 

learned along the way and I live by now. Also, surround yourself 

with supportive people, take time to celebrate small and big 

wins and be kind to yourself. Persevere and ensure you believe 

in what you are doing.” n 


BEAUTY 

THE EDUCATOR 

AND ENTREPRENEUR 

Founder of Skin by Sarah Hudson 

Can you share with us your beauty background? 

“I began my career in 1993 and trained as a beauty therapist with 

Ella Bache’. Early in my career I advanced to salon management. 

My love for skin education led my career towards taking on 

the role as ‘Educator of Beauty Therapy’ for both TAFE and 

Beauty Therapy Collages. 

For almost a decade I advanced my career in the role of 

Skin Educator for Dermalogica and The International Dermal 

Institute. In this role I worked under Emma Hobson which was 

an amazing and rewarding experience and has really shaped who 

I am today.” 

Were you always keen to be a beauty entrepreneur? 

“I was destined to establish my own business with all the 

experience I had gained and so 11 years ago, I opened my 

own medi-clinic ‘Skin By Sarah Hudson’. This is a boutique 

aesthetic clinic which offers advanced, specialised treatments 

and technology. My focus areas include, skin rejuvenation and 

anti-ageing, pre-and post-medical surgery, general skin health 

and specific skin scarring concerns including acne.” 

What has been the most significant change in 


“The most significant change has been the emergence of the 

medi-clinic. The traditional beauty salon experience focus on 

a more luxurious and pampering style of client experience. 

This often includes offerings by way of relaxing facials, waxing, 

manicures and pedicures, beauty related treatments and 

personal care. 

The medi-clinic has evolved directly from advancements 

in technology and ingredients enabling medi-style treatments 

being more accessible to clients for specific skin concerns. The 


introduction of technologies including: laser for skin rejuvenation 

and firming; IPL for pigmentation; and targeted skin peels 

for specific concerns (such as acne). These are examples of the 

different type of treatments offered by a medi-clinic to that of a 

traditional beauty salon. 

Most excitingly, as a medi-clinic with access to these 

technologies, we are able to achieve real long-term improvements 

to clients’ skins that help to improve their self-esteem and lives.” 

You are renowned for your customised facial – 

tell us about that. 

“I offer a customised Laser Facial, which combines both state 

of the art technology and ingredients. 

The Laser Facial is my signature treatment, I wanted to offer 

a service that truly transformed my client’s complexion and 

where they could see noticeable skin change. 

The treatment is customised for each client depending on 

their concerns for that day which may be sensitivity, ageing 

or rejuvenation. I can control and vary the Laser settings and 

professional products during the treatment to enhance and 

achieve different results based on monitoring the reaction and 

responses of the skin. 

Sometimes I customise a Laser Facial experience to have a 

more relaxed look and feel, particularly if my client has had a 

stressful day. 

The most important aspect of any treatment is that my client 

feels that they have been really well looked after and that I have 

met their needs, both in terms of their skin and their wellness.” 

What do you consider the 

most important element of 

your business? 

“The initial consultation process 

and creating bespoke skin treatment 

programs using high end technology 

and advanced products are the most 

important elements of my business. 

Every element of the client 

experience is bespoke and customised 

to the client’s concerns on the day of their treatment, from the 

beverage served on arrival, to the treatment and skin program. 

The follow up program is integral to the treatment and is 

designed around the needs of the client. 

I don’t have a service or treatment menu. I consult and 

prescribe the services to the evolving needs of the clients 

(some clients have been seeing me for 25 years). Investing in 

key technology and skin care ensures the services I offer at 

Skin By Sarah Hudson are relevant to the changing needs of 

my clients.” 

How important is education? 

“I have always invested in educating myself throughout my 

career. I have ensured that my personal level of training 

and education is applicable to the important requirements 

associated with the use and implementation of new 

technologies. This allows me to keep pace with the trends and 

changes that occur in our fast paced and ever evolving industry. 

My love of education continues even now as I have been 

fortunate in being sought out as an industry expert on skin. I 

have been asked to present on skin topics, attend workshops, 

seminars and industry conferences. A highlight of this includes 

presentations at Beauty Expo in both Melbourne and Sydney.” 

Can you tell us any beauty trends you foresee 

next year? 

“I think Skin Needling is going to be huge in 2020. 

I am seeing a big shift towards consumers opting for natural skin 

rejuvenation, wanting to improve the quality and luminosity of 

their skin and see real noticeable skin change. 

Many consumers have experienced skin peels, LED, IPL 

and Laser treatments. Whilst these services provide incredible 

topical skin results, many consumers are searching for a deeper 

form of skin rejuvenation to complement outcomes they are 

currently achieving. 

Skin Needling is being seen as an option for those who want 

to find an alternative option to anti-wrinkle injections.” 

Why is Skin Needling so popular? 

“Skin Needling allows you to treat a wide variety of skin types 

and concerns from acne, surgical scarring and stretch marks to 

skin rejuvenation. All with just the one device, making it a very 

smart business investment for any medi-clinic business owner. 

RF (Radio Frequency) Skin Needling is one of the most 

popular services I provide in my clinic. This is largely due to the 

substantial skin results I am achieving with this amazing leadingedge 

technology.” 

I WAS ALWAYS DESTINED 

TO ESTABLISH MY OWN 

BUSINESS WITH ALL 

THE EXPERIENCE THAT 

I GAINED 

What sets your beauty 

salon apart from 

other businesses? 

“Skin By Sarah Hudson is a 

boutique Medi-Clinic, offering a 

customised skin program to clients’ 

personal concerns and needs. The 

central focus of my business is all 

aspects of skin rejuvenation. As a 

result, I do not offer any beauty or body services which means 

my expertise is focused to one area – the skin. 

I go above and beyond many clinics to ensure the client 

experience provided by Skin By Sarah Hudson is the best an 

individual has ever received. 

My own clients value my expertise and trust me with 

their lifestyle needs. They also know I invest in quality skin 

technology and skincare ensuring the treatments I prescribe are 

the most up-to-date and relevant to their skin concerns. 

A good skin practitioner should know their limits and what 

they specialise in. I work alongside and refer to highly credited 

medical professionals. The dermatologist to whom I refer, will 

prescribe Isotretinoin for severe acne. I also work with Dr Jack 

Zoumaras from Artiste’ Plastic Surgery, who specialises in face 

surgery and anti-wrinkle injections. 

I refer my clients when they seek more substantial corrections 

and following their amazing results I treat post-operatively to 

ensure to that their condition is maintained.” n 


WAXING 

Waxing Brand 

How important is it to use waxing 

products from the same brand? 

Rosie Hopgood investigates. 

LOYALTY 

WAXING PRODUCTS CAN be confusing. There are so many 

different brands and lines available that finding the right balance 

of products for your salon can be challenging. So, for many of us, 

once we find a product or two from a specific brand we like, we 

tend to stick with them and add in different ones depending on 

what is on sale and what fragrance we like on the day. However, 

doing this can have a negative outcome to the waxing treatment. 

When manufacturers have developed a complete range of 

products needed for the waxing process, they have undergone 

rigorous testing to ensure that they are all able to be used 

together and that they give a superior treatment. “An advantage 

to staying with a particular brand is knowing that all of these 

products have been formulated to be used with one another 

or layered over one another,” says Francesca Fusco, M.D., a 

dermatologist at New York City’s Wexler Dermatology. “They’ve 

been tested on skin to give optimal results when working 

synergistically together.” James Hammer, a Boston-based 

cosmetic chemist, agrees that there’s a perk to using a single line. 

“Products made by one brand have been specifically designed 

to be used together” he says. “Care has been taken to ensure the 

ingredients of one formula won’t interfere with the effectiveness 

of the ingredients of another.” 1 

Other reasons to consider using the complete range include: 

They look fabulous in your treatment room 

Admit it, there’s something extremely satisfying about lining 

up a bunch of matching bottles. Whether they’re sleek and 

minimalist or super girly, a complete set of products makes a 

serious style statement. Add a scented candle and a vase of fresh 

flowers in your room to complete to look. The flora inspired 

range of products by Jax Wax Australia will look amazing on 

display in any treatment room with their harmonised look and 

give your clients confidence in the products you are using. 

They have complementary fragrances 

Not keen on having the treatment room having a cloud of 

cloying, clashing scents? If you stick with products from the 

same range, the fragrances will be complementary and won’t 

clash. For example, consider having the Jax Wax Alpine 

Bluebell Pre-Wax Cleanser with the Alpine Bluebell Pre and 

Post Wax Oil and the Alpine Bluebell Hot or strip wax and 

complete the treatment with the Alpine Bluebell After Wax 

Body Lotion. Not only will your treatment room have a 

relaxing lavender fragrance, but your clients won’t smell like a 

walking potpourri jar when they leave. 

Finally, it is worth remembering: Read the product 

literature, and follow directions because when it comes to 

today’s products, educating yourself is one of the best ways to 

keep your clients’ skin looking good and the waxing process 

problem free. Jax Wax Australia’s products have been tested 

on skin with different conditions to give optimal results when 

working together. Care has been taken to ensure the ingredients 

of one formula won’t interfere with the effectiveness of the 

ingredients of another. n 

Rosie Hopgood has been the Marketing and 

Sales Manager at Jax Wax Australia since January 

2015. She responsible for all aspects of marketing 

and sales including social media. For details 

contact: www.jaxwaxaustralia.com 


WAXING 

Marzena Natural Body 

Wax Strips - Marzena 

www.au.marzena.com 

Marzena Natural Facial 

Wax Strips - Marzena 

www.au.marzena.com 

Natural Look Australia 

Brazilian Berry Hot Wax 

Artav 08 8300 1999 

Jax Wax Cape York Amber 

Beaded Hot / Hard Wax 

Jax Wax Australia 03 5943 2422 

Jax Wax Cape York Amber 

Depilatory Strip / Soft Wax 

Jax Wax Australia 03 5943 2422 

Lycon Rosette Strip Wax 

Lycon Cosmetics 07 3004 6200 

Lycon Lycoget Desert 

Rose Hot Wax - Lycon 

Cosmetics 07 3004 6200 


TALKING POINT 

THE AUSTRALIAN 

WAY 

More 

and more beauty 

brands are looking to 

harness local ingredients. 

ANITA QUADE chats 

to industry leaders about 

the lure of being local. 


INTRACEUTICALS 

Tell us about the Australian made hero ingredients that are 

making a powerful impact on the beauty market. 

Intraceuticals partner with the largest and most respected 

Australian suppliers to source high quality ingredients locally and 

from all over the world. It is important for us to support Australian 

businesses. We believe in building long term positive relationships 

with those we work with - our team, our customers, our suppliers. 

We are proud to feature and hero Australian ingredients such 

as the Kakadu Plum from outback Australia. We have known for 

many years about its high concentration of Vitamin C and the 

consequent benefits to the skin. The integrity of the ingredients 

we are using is critical to the results achieved from using our 

products. Our team recently travelled to the harvesting location of 

the Kakadu Plums with the CEO of our Australian supplier to visit 

and learn more about the harvesting methods and the community. 

We work with many botanical ingredients from Australia and 

are constantly on the lookout for new Australian native ingredients 

for our new product development pipeline. We believe that our 

native ingredients are so unique, just like the Australian landscape. 

We have always believed in the importance of having a 

research and development team at our Global HQ in Melbourne 

focusing on new product innovation and quality control of all 

Intraceuticals products. This is an integral part of our business 

even though 90% of our sales is generated in other markets 

(predominantly in North America). We are able to formulate and 

test all new products in our laboratory and receive instant feedback 

from our team and testers, this allows us to make any changes and 

finesse the final product swiftly. 

Is it in many ways easier to sell Australian Beauty products 

internationally than locally? 

Intraceuticals is an Australian founded and made brand based 

in Melbourne for the past 17 years. We have achieved success 

on local soil, and we are also proud of our recognition in over 

40 countries and 4000 stockists globally. Over 90% of our sales 

are generated outside Australia, mainly in North America and 

we are currently experiencing huge growth across Asia and 

United Kingdom. 

Australian beauty brands are attractive globally because it is 

perceived as being premium, trustworthy and high quality. We 

have a natural enthusiasm for innovation and take the risks to be 

‘different’ in a marketplace that is over saturated with new brands 

launching constantly. 

There is a sense of ‘freshness’ with Australian brands and 

Intraceuticals aligns with all the above-mentioned qualities, which 

contributes to our success globally. We are always willing to push 

the boundaries to get the best results in our skincare and this is 

one of the reasons why Australian brands are respected. 

Outline how homegrown beauty products are best suited to 

Australia’s climate, conditions and lifestyle? 

Australians are known for our minimalistic, natural beauty. We 

value a simple life and embrace individuality. Our recent launch 

of Retouch by Intraceuticals perfectly reflects this. It is the next 

generation in skincare. The five serums are formulated with the 

latest technology in active ingredients for targeted solutions to 

create a naturally flawless look. 

Due to the huge size of our country, Australia has extreme 

climate zones. We have one of the harshest environments in the 

world that ranges from a tropical influence in the north to southern 

areas where it is cooler and milder. 

Intraceuticals is an Australian owned and made beauty 

brand. Our formulations are created on site by our Research 

and Development team at our Melbourne headquarters. We are 

focused on developing next generation formulas that delivers 

results-driven skincare and maximum hydration. No matter where 

in the world you live, hydration is a major factor in achieving a 

more youthful and healthy-looking complexion. 

Our core philosophy is our proprietary Hyaluronic 

Layering system. The layering process combines three specific 

combinations of Hyaluronic which work together to provide 

perfect hydrodynamics designed to deliver hydration and 

ingredients to the skin. All our treatments and products are 

water-based formulas. This allows us to create lightweight 

products which hydrate the skin without leaving any oily residue. 

Formulating in this way also allows us to use high levels of watersoluble 

actives such as sodium hyaluronate to help us create our 

high efficacy products. Our formulas have proven to be a skincare 

solution for varying climates, conditions and lifestyles in over 40 

countries and 4000 stockists globally. 

Yulin Tan 

Global Marketing Manager 

Intraceuticals 

www.intraceuticals.com 


TALKING POINT 

ASAP SKIN PRODUCTS 



asap skin products are formulated by Carley Stewart, 

Formulating Chemist and Managing Director of asap skin 

products for the harsh Australian climate where there is a 

high incidence of skin cancer, premature skin ageing and UV 

skin damage. 

It is also essential to treat, prevent and protect our skin from 

pollution, blue light and UV skin damage. From cold to freezing 

in winter to the varied summer conditions of heat, humidity, 

sun and wind, asap skin products are designed with these 

environmental factors in mind. 

Not only is homegrown skincare best suited to Australia’s 

climate, conditions and lifestyle, but regular professional 

skincare treatments are also key to address skin concerns. asap 

microplus+, combining microdermabrasion and sonophoresis is 

also Australian made and when used in conjunction with asap 

skin products, it provides optimum results. 

The results achieved by asap skin products here in Australia 

have attracted interest from around the world and asap skin 

products are now exported worldwide. 

Is it in many ways easier to sell Australian Beauty Products 


Australian beauty products carry the same perception as our 

country itself; clean, healthy and gorgeous! It is well known that 

Australians live in one of the harshest climates on earth and 

that if our skincare is effective in these conditions it can stand 

up to almost anything. 

Internationally, Australian skincare brands have a reputation 

as being clean, green, no-nonsense, safe products, that are still 

very effective. For these reasons, selling asap skin products 

internationally can be marginally easier than selling locally. 

What satisfaction does it provide you in supporting local 

jobs and community as an Australian Made manufacturer? 

It is an important and a key company objective that our 

product is locally made to support local jobs and 

our community. In supporting locally made this also 

helps to maintain our high ethical standards and credibility. 

With overseas brands continually being introduced into 

the Australian marketplace, we pride ourselves in creating 

and providing products which are effective, affordable and 

Australian made. 

Exporting our brand to many countries, knowing they 

are locally formulated and produced, provides a comforting 

satisfaction that asap skin products are supporting local 

businesses and keeping investments and employment 

in Australia. 

asap skin products have been proudly Australian owned 

and made for over 20 years – that is 

very satisfying! 

DERMAENERGY 

Do you utilise the Australian Made logo on your brand for 

certification and recognition, and what advantages might 

that offer? 

On every Dermaenergy box we proudly display the Made in 

Australia logo. This statement proudly tells the world and us 

Aussies back home, that our skincare brand is 100% authentically 

made here. Authenticity is crucial when it comes to skincare. 

Australia’s approach to skincare production is very strict when it 

comes to hygiene. 

When Dermaenergy launched into the UK, the ‘Made 

in Australia’ was the main selling point. The UK distributor 

knew that the quality of our brand was outstanding and worth 

promoting. The “A-Beauty” positioning was instrumental to the 

overall launch strategy. 

Here in Australia, Australian’s love supporting brands that are 

home grown. It helps keep money here in Australia and helps to 

keep supporting jobs and our economy. 

Do people believe in Australian Made science and technology 

when compared with overseas R&D from Germany, USA and 

Japan which are acclaimed for their innovative formulas? 

Look at Dermalogica, an American skincare brand that has 

dominated the beauty industry for many years. But in recent 

years, the flavour has changed to boutique Australian made 

cosmeceuticals; we have definitely observed that more, and more 

Australian therapists are receptive to Australian made skincare 

than overseas skincare lines. Obviously we believe in our own 

formulations, but here in Australia, our own skin therapists, now 

demand Australian made. They believe in them, they like to work 

with them and they proudly promote them. This confirms to us 

that Australian brands are world class and can compete in the 

arena with any other country. 

China and Hong Kong strongly believe in Australian Made. 

Remember in 2015 when a Hong Kong company purchased 

the Australia vitamin brand Swisse for $1.67 billion? Now they 

are seeking Australian made skincare. The Chinese believe in 

our quality. 



Only an Australian skincare company can truly understand the 

unique needs of our climate. With our outdoorsy, sun loving 

lifestyle, we have one of the highest rates of skin cancer in the 

world, so we need sun protection products that deliver on their 

promise. We need products and ingredients that can withstand 

that, with lightweight, non-greasy and mattifying formulas that 

won’t just slide off. We need products that hydrate, packed with 

antioxidants to protect against pollution and UV exposure. 

We are also quite low-key in our approach – we don’t want to 

spend half our life applying a 10-step regime in the bathroom. 

We want products that are multi-tasking and 

that deliver. 

Carley Stewart 

Formulating Chemist and Managing 

Director of asap skin products 

www.asapskinproducts.com 

Sean Abel 

Founder / Creator / Director 

Dermaenergy 

www.dermaenergy.com.au 


TALKING POINT 

WATERLILY AUSTRALASIA 

What advice would you offer Australian companies setting out on 

their brand journey for the first time? 

1. A strong vision! Be clear what you stand for and be ready for the 

long haul. Having a passion is an exciting way to begin but to 

commit to a compelling purpose is what will keep you focused during 

the challenges. Know why you are in business and how your product 

serves others both internally and externally. Integrity is key! 

2. Your brand is not your logo. Every touch point a consumer has with 

your business is part of your brand. How they journey through your 

website. How they are greeted on the phone and in person. How 

they experience your product. How you stay in touch. Consistency 

around service, ethics and accountability defines your identity. 

3. Which leads to my next point. Start how you want to finish. Before 

you open the doors procedurise and script everything. Unsexy as 

it may be clarity on your WHY allows you to effectively deliver the 

HOW. Embedding these values into a working procedure manual 

makes growing a team easily while endorsing standards and ethics. 

What satisfaction does it provide you in supporting local jobs and 

community as an Australian Made manufacturer? 

Not only is Waterlily proudly Australian we also formulate and 

manufacture in our very own in-house botanical laboratory here in 

Brisbane Australia! Instead of mass manufacturing overseas, each 

product is hand made fresh each month. It is this unique blending 

method of entwining pure naturopathic nutrients with revolutionary 

cosmeceuticals and sensory aromaceuticals which makes the brand 

so effective. 

Watching each Waterlily and Spaceuticals product imagined and 

created in house by our beautiful and dedicated team is a wonderful 

gift. We see that the process of artisan crafting creates communities 

instead of co-workers. As a local product we take our wellness 

philosophy of care and connection and apply this ethos to how we 

approach sustainability and environment awareness. 

How do you foresee the Australian Made landscape changing in 

the future? 

Slow skincare, fresh batched beauty and clean and green 

cosmeceuticals are all innovations coming from the Australian 

landscape. We are renown for sustainable, eco conscious and 

botanically based purity. Transparent authenticity will be key. Our 

industry provides a real opportunity to create space to disconnect from 

tech through sensory touchpoints of care and connection including 

rituals to digitally detox, arcane treatments and mindfulness elements. 

Collaborations are at the forefront of brand growth. We are 

currently working with Australian companies to deliver new innovative 

technology. Partnerships with new ingredients include a sea mineral 

concentrate harvested from the pristine Queensland coastline 

delivering over 45 minerals and trace elements. We have also partnered 

with a leading Australian nutraceutical company to create a food 

grade encapsulated dermal delivery system to activate transdermal 

penetration and longer lasting activity. It’s exciting 

what the future will bring! 

Michelle Reeve 

Founder & Formulator 

Waterlily Australasia 

www.waterlilyskinbodyspa.com.au 

SUNESCAPE 

Outline how homegrown beauty products are best 

suited to Australia’s climate, conditions and lifestyle? 

The Aussie climate and lifestyle are closely linked 

to the types of beauty products we use, and this is 

particularly true of the tanning category. We get a lot 

of sunshine here in Australia, and because the majority 

of the population reside near the coast, a lot of us 

are lucky enough to enjoy an active, outdoor lifestyle. 

Whether it be backyard BBQs, outdoor exercise or 

our famous beach culture, Aussies are exposed to a 

lot of sun! Too much sun isn’t good for anyone, but it’s 

especially harmful for the many Australians that have 

British ancestry and fair skin types, so the dilemma lies 

in wanting to look tanned, but not wanting to spend too 

much time in the damaging sun! Sunescape solves that 

dilemma – giving a safe, natural-looking tan thanks to 

certified natural DHA and nourishing, skin-loving, plantderived 

ingredients. 

Has A-Beauty lived up to its reputation as the next 

big trend, following in the footsteps of K-Beauty and 

J-Beauty? 

In the tanning category it certainly has! Australia has the 

biggest range of retail and professional tanning products 

of any country, especially considering our relatively small 

population. We do this category better than anywhere 

else in the world, and the strong competition drives all of 

us to keep innovating and creating new, ground breaking 

products. People are drawn to A-Beauty because of its 

uncomplicated routines, native Australian ingredients 

and laidback feel, and I have no doubt that this ethos 

will continue to grow in popularity both here and abroad. 

The concept of uncomplicated, natural beauty has 

been at the centre of the Sunescape brand since its 

inception in 2011, and we’re so happy to see more and 

more amazing Aussie brands getting the recognition 

they deserve. 

Do you utilise the Australian Made logo on your 

brand for certification and recognition, and what 

advantages do you think it offers? 

The Australian Made logo doesn’t feature prominently 

on Sunescape products, but we definitely get the Aussiemade 

message across loud and clear with our ‘Born 

In Bondi, Made In Australia’ tagline. Being Australian 

made lends credibility to our brand, because no one 

knows tanning better than Aussies! I also think Australian 

consumers can be quite patriotic when it comes to 

throwing their support behind local brands – because we 

want to see jobs and profits staying here at home, rather 

than going overseas. 

Matt Williams 

Owner 

Sunescape 

www.sunescape.com.au 


TALKING POINT 

NATURAL LOOK AUSTRALIA 



Absolutely, yes. Firstly, for the simple reason that salons 

overseas are exposed to less Australian brands, so it 

automatically creates a point of difference for your brand. It is 

a great point of difference, too, because Australian brands are 

seen as trustworthy due to our high manufacturing standards, 

quality control and the long list of Australian-grown super 

ingredients like Kakadu Plum, Lemon Myrtle or Tea Tree. 

Australian-made products have a reputation for being safe, 

environmentally friendly and of high quality and considered 

some of the finest on the global market. 

It’s not such a point of difference locally, because being 

Australian Made is more of an expectation than a point of 

difference. I think we are held in higher regard overseas than we 

view ourselves here, too. 

How has the global landscape for Australian Made brands 

changed in 2020 versus one or two decades ago? 

The skincare industry is one that is constantly evolving! In 

the past, consumers desire for high efficiency skincare has 

been greatly influenced by international brands, as Australian 

products were seen as less “tried and tested and proven” in 

comparison, however this is no longer the case. 

The Australian Cosmetic industry is now recognised for 

creating sustainable products that have gained a reputation 

the world-over for being some of the best skincare brands 

in the industry. Not only are they made sustainably, using 

environmentally conscious products and practices but they can 

also compete with any leading non-natural beauty brand. 

Consumers have become much more aware of where and 

how their products are being produced, as natural and organic 

trends along with the shift in environmental awareness are 

becoming a driving force behind skincare. 

Homegrown ingredients have become sought after within the 

cosmetics market and Australia has so much to offer in terms of 

Natural and Organic ingredients, with our homegrown ingredients 

now regarded as some of the best on the market worldwide. 

What satisfaction does it provide you in supporting local 

jobs and community as an Australian Made manufacturer? 

We are very proud of being able to support our local 

community, to have been able to maintain everything we do in 

this regard over the years, despite the evolution and challenges 

that have impacted our industry and pushed a lot of businesses 

to move interstate or overseas. 

As a family business that has been Adelaide-based for over 

60 years, we have been able to employ many long-term team 

members and develop very strong ties with local suppliers and 

customers. It has always been at the core of our business to stay 

connected to this “greater family” of Artav Australia and drive 

us all to achieve, making it a very rewarding experience for us. 

When we all help, we all benefit! 

Andrew Taverna 

Director 

Artav Australia 

www.artav.com.au 

DERMATONICS 

Do you utilise the Australian Made logo on your brand for 

certification and recognition, and 

what advantages might that offer? 

Yes, we certainly do. Dermatonics is registered with the official 

Australian Made campaign for each product. Australians look 

for this symbol in many of their products. Although the words 

‘Made in Australia’ are of some comfort to Australians and 

those that live here, any business can list this on their product 

without proper screening and certification. The true certified 

Australian Made logo is instantly recognised, especially by those 

familiar with the campaign here in Australia. This program has a 

standardised logo and the colors of the logo immediately reflect 

Australia and can be recognized from a distance without seeing 

any text. There is a level of confidence that comes with a brand 

that has gone through the process to be properly registered and 

certified as Australian Made and we are proud as a brand to be 

displaying this symbol on our products. 



I believe that Australian Beauty products sell well both locally 

and internationally. On an international stage, Australia is a 

trusted country and people view Australia and its brands as true 

and honest. Therefore, brands with the Australian Made logo 

are often viewed as high quality products, more now than a 

couple of decades ago. Since the 2000 Olympics, which really 

put Australia on the map, and the rise of the internet and social 

media, the world has learnt a lot more about Australia and what 

we have to offer. Locally, Australians are even more proud of 

their own brands. However, on both a local and international 

stage, it is just as important that the product is also high quality. 

A brand cannot solely rely on the their Australian Made logo. 

Both internationally and locally, the high quality of a product is 

of utmost importance. 

Tell us about the Australian Made hero ingredients that are 


The interesting thing about a group of hero ingredients that are 

native to Australia is that they are very rich in Vitamin C. There 

are multiple natives that sit in this category including Kakadu 

Plum (Terminalia ferdinandiana), Davidson Plum (Davidsonia 

jerseyana), Jacaranda Extract, Desert Lime (Citrus glauca) and 

Desert quandong (Santalum acuminatum). By far, the extract 

with the highest concentration of Vitamin C is Kakadu Plum. It 

currently has the highest concentration of Vitamin C known in 

a plant extract. Studies have shown that Kakadu Plum contains 

about 7 g of vitamin C per 100 g of dry weight extract. This 

equates to about 100 times the amount of Vitamin C typically 

found in oranges. The benefit is not only that is contains such 

a high concentration of natural Vitamin C, it also quite stable, 

unlike some formulations that contain synthetic ascorbic acid. 

This makes these Australian natives quite attractive and a 

unique point of difference for Australia and 

the Australian beauty market. 

Dr Donna Lee Marçal, PhD 

Co-Founder of Dermatonics 

www.dermatonics.com.au 


TALKING POINT 

PELACTIV 

How has the global landscape for australian made brands 

changed in 2020 versus one or two decades ago? 

The worldwide popularity of Australian made products has 

exploded over the past twenty years. Australian made products 

are internationally recognised as being clean and ethically 

made, have excellence in quality and are manufactured at the 

highest standards. We can now embrace the fact that Australian 

manufacturing is equal to, if not better than some cosmetic 

manufacturing companies internationally. In fact, over the past 

ten years we have seen an increase in the number of offshore 

businesses getting their products made in Australia for these 

very reasons. 

Australia is a popular choice for product manufacturing as we 

have such high quality, natural ingredients. We are blessed with 

the most unique native botanicals that offer amazing benefits 

both topically and internally. Today you will see an abundance of 

Australian made products displayed on cosmetic counters around 

the world. 

What satisfaction does it provide you in supporting local jobs 

and community as an australian made manufacturer? 

Being an Australian owned business manufacturing Australian 

made products is rapidly becoming a rarity these days. So, 

having the opportunity to provide jobs and products to 

Australians gives me an enormous sense of satisfaction and pride 

and it is an opportunity that I am truly grateful for. Likewise, I can 

confidently say that this also works in the reverse. 

My employees get much satisfaction and a sense of pride 

working for an Australian owned business producing Australian 

made products. Our Stockists are equally passionate about 

supporting an Australian brand. They can deal with the 

Company directly and on real time. They have complete 

confidence in the brands’ quality and being Australian made and 

have the benefit of getting support from the Company whenever 

they require. 

How do you forsee the australian made landscape changing in 

the future? 

I believe that the demand for Australian made goods will continue 

to increase and therefore we will continue to see growth. This is 

so important for Australians as it will stimulate the economy and 

provide much needed employment opportunities. Continued 

demand for Australian made products will have a flow on effect to 

the manufacturing industry, hopefully supporting this sector that 

we have seen dramatically die off over recent years 

I predict that it will become much more common to see 

the ‘Australian map’ icon on many more international brands, 

particularly in China where Australian products are rapidly 

increasing in demand. This is a positive reflection on the 

Australian manufacturing industry, and will no doubt have a rollon 

effect and therefore create growth in our 

manufacturing sector. 

ORGANIC NATION 

Has A-Beauty fulfilled its status as the next big trend - 

following in the footsteps of K-Beauty and J-Beauty? 

A-beauty definitely has its place within the global beauty 

markets. K-beauty exploded with colourful instagrammable 

images, sheet masks and kitch designs. J-beauty has 

a different approach it is more subtle in its design and 

embedded in Japanese traditions of a quiet seriousness. 

A-beauty represents an uncomplicated approach to 

skincare, high-performing and designed to protect and repair 

skin touched by the Australian environment. A focus on our 

incredible native ingredients is also coming into play. A-beauty 

sits in a unique position. Historically our beauty traditions 

were heavily influenced by Europe, as we have developed we 

have connected with many Asian and Island beauty traditions. 

A-beauty brings the best of both worlds together. 

Tell us about the Australian Made hero ingredients that are 


You would need to be living under a rock to have not heard 

about Kakadu Plum. Touted as the worlds richest source of 

Vitamin C, it is highly stable and a little miracle worker when 

it comes to providing anti-oxidant protection for your skin. 

Kakadu Plum fits beautifully into Australian skincare as it helps 

fight back against one of the biggest environmental aggressors 

you see within the Australian environment, the sun. 

Tazman Pepperberry is another ingredient that is gathering 

international recognition. Native to the South Eastern lands 

of Australia. It is a hardy bush that thrives in harsh cold windy 

conditions. This remarkable little berry has an anti-oxidant 

power 3X greater than blueberries as well as being a wonderful 

anti-inflammatory. 

When we think of Australia we think of the beach and 

the heat, when we think of our skincare we want to make 

sure it maintains our skin’s hydration. Three native berries, 

Pepperberry, Riberry and Muntaries, also part of our bush 

tucker heritage, have an added benefit in our skin care. 

Do people believe in Australian Made science and 

technology when compared with overseas R&D from 

Germany, USA and Japan which are acclaimed for their 

innovative formulas? 

Having manufactured our products (across two ranges) in 

Australia for 25 years I have to say Australia is just getting 

better with age. As our world globalises much of the R&D 

and advancements in technology are available to local 

manufacturers. With native Australian ingredients getting 

more and more international focus we are seeing more 

innovation and specialisation. Australia has a natural affinity 

with nature and I honestly believe we are on a par with global 

leaders when it comes to creating clean, green skincare 

incorporating the latest in technology to 

ensure performance. 

Kerry-Anne Raiola 

CEO 

Pelactiv 

www.pelactiv.com 

Vanessa Jilly 

Co-founder of Organic Nation 

www.organicnation.com.au 


AUSTRALIAN MADE 

Organic Nation Bioactive 

Black Rice Scrub - Professional 

Beauty Solutions 1800 625 387 

asap B Super Complex 

with Niacinamide - asap 

Skin Products 1300 131 970 

Dermatonics Clearskin 

Breakout Prevention Cream 

Sentryca 02 9188 8819 

DermaEnergy C3 Serum 

DermaEnergy 1300 799 709 

Pelactiv Essential 

Skincare Precious Oils 

Pelactiv 02 8422 5000 


AUSTRALIAN MADE 

Waterlily Spaceuticals 

Super Smart The 

Ultimate Wrinkle 

Rejuvenator - Waterlily 

07 3390 3988 

Intraceuticals Retouch 

Lift - Intraceuticals 

03 9751 8000 

Summer Kiss Spray 

Tanning Mist 15% DHA in 

Ultra Dark Bronze 

Artav Australia 

08 8300 1999 

Sunescape Month 

in Maui Instant Self 

Tan Mousse in Dark 

Professional Beauty 

Solutions 1800 625 387 


BLUE LIGHT PROTECTION 

Revive Moisturisers imbued with IBR-Urbiotect 

1300 799 709 

energy@dermaenergy.com.au 

dermaenergy.com.au 

Black Label by

BUSINESS 

5 STEPS TO ENSURING 

QUALITY CONTROL 

Want to get the best 

out of your business? 

Otto Mitter reveals 

his checklist for quality 

control and peace of 

mind in your company. 

IN BUSINESS, IT’S always great to keep an open mind about 

making improvements in your workplace. It doesn’t matter what 

your business does, whether you manufacture products offer 

education, or provide a service to customers there is always room 

for improvement when a business is moving along its journey. 

Here are my top tips for improvement. 

Setting a benchmark - Raising the standard 

Your business or brand will always have a vision and a certain 

feel about it that you wish to project to customers and you really 

need to work out what that benchmark is that you absolutely 

must adhere to every time you are implementing new products 

or services. For example, when manufacturing cosmetics we have 

many regulations that must be followed, GMP requirements, 

labelling laws and regulations, but let’s look a little deeper than 

that, what can we do over and above the standard requirements? 

Once we take on this mind set, you’ll start to see this really helps 

to keep your standards above the rest or what is usually expected. 

Yes, you will say, makes sense, but that is extra work and I don’t 

have time to do any extra work. Well in many cases it might not 

be that much extra work but to be better than the average usually 

does take a bit more effort from the get go. If you can ask yourself 


that question am I going to be better than the average and the 

answer is yes, then go for it and watch your standards rise and 

others follow. 

Learn from mistakes and document 

Your journey in business is one for you to learn, grow and 

hopefully always improve, we’re all human at the end of the day 

and we can only be perfect 98% of the time, right? Sometimes we 

have amazing ideas that make complete sense to us and then when 

we action those ideas they may not always go to plan and you 

know what? That is okay and we need to learn to understand that’s 

how life and business works and not beat ourselves up about it. 

Yes, mistakes can be very costly hence why it is a good way to learn 

not to ever do it again. But sometimes mistakes can be forgotten 

so it’s always important to track what has 

happened in these circumstances analyse 

and report on it. Write down the system 

for ensuring that you won’t have that issue 

again and then action that with your team. 

It’s all well and good having a conversation 

about things and from my experience over 

the years and especially when your company 

grows to a larger number of employees, 

having things documented and procedures 

that rectified mistakes is a great reference 

point to go back to and it usually reinforces 

the information to your team to ensure that 

you don’t run into that trouble again. 

Ongoing training 

Following on from my above point, 

ongoing training is a vital part of improving 

performance and quality within your 

team. Using the data that you collect from 

mistakes you may have made along the way 

and various analytics and reporting you can use this information to 

train team members to ensure that they have the procedures they 

need to avoid issues in quality in whatever it is you’re doing in your 

business. It could be the way your team communicates within the 

workplace to your clients, it could be an application procedure that 

has not been followed in a treatment plan, it could be incorrect 

statements or representation on social media and how your brand 

wishes to be represented. There are so many aspects to business 

that need procedures and ongoing training to ensure that you 

maximise quality control on all of these levels. The training doesn’t 

necessarily need to be expensive or even outsourced, just ensure the 

sessions are exciting to your team and engaging so keep thinking 

outside the square but remember that keeping the ongoing training 

positive, influential, motivating is going to excite your team and 

motivate and help to lift those quality standards and keep them 

consistent. Look at the areas in your business that maybe falling 

down and implement some positive training strategies and watch 

things turnaround. 

Feedback assessment from team members – 

Listen to your team 

Most of the time as a business owner, we have a great idea on what 

it is we need to do and implement so we can continue to grow 

and have customers adoring what we offer. However, businesses 

also really thrive on fresh ideas and sometimes these fresh ideas 

can happen in brainstorming sessions or getting great feedback 

from your team members who are often on the coalface of what 

is happening in the business. There’s an old saying which is hire 

people that are better than you at doing particular tasks and I’ve 

certainly seen this works for me over the years, if you have the 

right people on your team they can certainly help you come up 

with ideas and strategies that help to improve the quality of your 

services. Having regular meetings and great communication with 

your team and just asking them questions and getting feedback 

on what they think could be improved often opens up doors that 

you may not have seen were there in the beginning. Ultimately 

as the business owner it is up to you to guide the ship along the 

journey but listening to your crew can 

really help you get to that destination a 

little faster. 

Positive approach and focus on 

improvement 

If we always had an outlook that 

everything we do is perfect and there is 

no need to improve then most likely we’d 

get a good shock along the way when we 

see our competition soaring past with 

some innovative system that we haven’t 

thought of yet. 

The world really is moving faster 

than ever, and information is so readily 

available at everybody’s fingertips. Some 

people say that “knowledge is power”, 

however that knowledge is of no use 

if it is never implemented in the right 

way. That knowledge will just sit there 

forever until somebody does something 

with it. Focusing on having a positive approach to improving any 

systems within your business is also a big one for me, positivity 

is very infectious and will encourage others to help you achieve 

these goals, I’m not saying that you have to laugh, smile, hop 

skip and jump into work every morning, what I’m saying is you 

need to really believe that what you’re doing is the right way and 

be enthusiastic about it - not this is a drag and it’s a real pain 

to have to follow this system kind of way. That kind of attitude 

will drag you and everyone else down around you. Harness 

your knowledge to action the systems that are going to take 

effect and keep a clear eye and focus on what it is that is falling 

down. Have a game plan with your team, identify the issues, 

understand everyone’s interests that is involved, list the solutions 

and options, agree and then implement. After these steps you 

evaluate and track your progress. Following these steps can 

help raise the quality standards and give you the advantage over 

the standard. n 

Otto Mitter 


www.eximport.com.au 


INTERIORS 

The Interior Design looks 

SET TO TRANSFORM 

YOUR SALON SPACE IN 2020 

Here are the looks that are going to dominate salons for the year to come. 2020 is all about 

looking beyond ‘what’s trending’ and embracing a style you love that represents your brand. 

Comfortel’s Brand Manager Lisa Feleppa shares her salon inspiration. 

BRANDING BLUSH 

With blush, coral, and nudes being introduced into 

many salon’s branding identity, it’s only natural that it 

is making a huge influence in how salon interiors are 

incorporating the oh-so lovely feminine hue. In 2020, 

you will see more salons embrace their brand colours 

and not be afraid to introduce it into wall colouring, 

fixtures, décor and even furniture and equipment. 

If it matches who you are as a business, it will never 

outdate and I’m excited to see more of this influencing 

more salon spaces in 2020. 

Olive & July 

Beauty Studio 

WA 

@oliveandjuly 

Anastasia McGrath Make Up 

Studio & Academy 

NSW 

@makeupbyanastasia 

Photo credit: The Palm Co. @the.palm.co 

Skin Collective 

WA 

@skincollectiveau 

The Parlour Room 

NSW 

@theparlourclovelly 

REFINED BOHO 

For the Naturalist within, this is a laid-back style that’s 

earthen luxury. With Byron Bay your design muse, the 

look is very much about keeping things simple while 

adding natural textures like timber, cane and rattan 

with an earth colour pallet that ignites the senses and 

centres the mind. 

Beauty Ink 

Eyebrows + Skin 

WA 

@beautyink_perth 

Designer 

Tip: Instead of 

scattering individual plants 

all over the place, the newest 

idea is to concentrate them in 

one area of the salon, think plant 

pots with carved stone or even 

an arrangement of dried 

floral like pampas. 

Little Company 

NSW+VIC 

@_littlecompany 

BEAUU 

NSW 

@itsabeauulife 


Design: @somethingmoredesign 

Aesthetica Byron Bay 

NSW 

@aestheticabyronbay 


ARCH WAY 

TO HEAVEN 

Arches are making a huge come back and are 

transforming salon interior and decorating across 

homes, retail and salons. Curves and classic arches 

create a luxurious atmosphere of ancient chic, add 

unique character to modern interior design and 

enhance the elegance of the space. 

Whether it’s a doorway, in furniture pieces, or a 

bespoke wall alcove for your retail products and 

display, it’s no doubt, that arches are here to stay. 

Hilary Holmes Make Up 

VIC 

@hilaryholmesmakeup 

Kristin Fisher Eyebrows 

NSW 

@kristin.fisher.eyebrows 

Salon Gabrielle 

VIC 

@salongabrielle_ 

Photo credit: Pinterest 

MODERN TEXTURES 

& PATTERNS 

Materials like Terrazzo and Decorative Mosaic Tiles are enjoying 

a major revival, not just as a material but also as a design feature. 

The tiles are either micro and refined or oversized and graphic. 

Sculptural forms, touch me textures and a colour palette that 

is restrained, is combined with natural materials like concrete, 

timber and glass. The style is stripped down to its essential 

elements and the space is left to make the design statement. 

Artisan Aesthetic Clinics 

QLD & NSW 

@artisanclinics 

The Skin Boutique 

VIC 

@theskinboutique 

Design Tip: 

Have a pared-back 

approach to designing the 

space. Use colour sparingly, 

and let the natural textures 

and patterns be the 

design focus. 

Claire Francoise Skin & Body 

VIC 

@clairefrancoiseskin 

BEAUU 

NSW 

@itsabeauulife 


Design: @somethingmoredesign 


INTERIORS 

L uxe salon 

looks for less 

SUMMER 2020 

Achieving a polished and on-trend look for your salon needn’t come at a 

hefty cost. Here’s our edit of the key pieces to snap up this season. 


Shop the products inspired by beauty spaces… 

Aesop Hand Resurrection 

Aromatique Hand Wash 

Aesop 1300 721 754 

Woven rug 

www.sheridan.com.au 

Pared back style 

www.target.com.au 

Blush accents 

www.target.com.au 

Klinta Organic Face Towels – Nordic 

Fusion wholesale@nordicfusion.com.au 

Bodrallo Pinheiro platter 

Matches Fashion 

www.matchesfashion.com 

Palm Beach White Rose & Jasmine 

Scented Soy Candle 

www.palmbeachcollection.com.au 

Making light work 

www.kmart.com.au 

Trending vases 

www.figandbloom.com.au 

‘Ando. Complete Works 1975 – 

Today. 2019 Edition’ book 

Taschen www.taschen.com 


THE GLOBAL BEAUTY 

COMMUNITY GATHERS AT 

COSMOPROF ASIA 2019 

There was plenty of inspiration and innovation at the 24th edition of Cosmoprof Asia. 

We take a look at the highlights. 

COSMOPROF ASIA, THE leading international beauty 

trade event in the region, concluded its four-day run (12-15 

November) at the AsiaWorld-Expo (AWE) and Hong Kong 

Convention and Exhibition Centre (HKCEC). Once again, the 

show reaffirmed its role as the world’s most important gateway 

to the Asia market. It also proved the success of the “One Fair, 

Two Venues” formula by offering brand-new updates, avantgarde 

industrial solutions and innovative content to 2,955 highly 

qualified exhibitors coming from 48 countries and regions, 

who showcased their new products and services across the two 

venues’ 118,900 sqm of exhibition area. 

24 Country, Region and Group Pavilions presented new 

projects from across the globe, with small and mediumsized 

companies coming from Australia, Belgium, Bulgaria, 

California, China, France, Germany, Greece, Hong Kong, 

Israel, Italy, Japan, Korea, New Zealand, Poland, Singapore, 

Spain, Switzerland, Taiwan region, Thailand, Turkey, UK, USA, 

and for the first time, Russia. 

Korea was the Country of Honour for the 2019 edition, 

featuring around 600 companies across all sectors and 

presenting seminars and live demonstrations of what is new 

in K-Beauty. 

“The show confirmed its leading role as the global beauty 

event dedicated to Asian-Pacific markets,” said Antonio 

Bruzzone, General manager, BolognaFiere Group, a joint 

venture partner of Cosmoprof Asia Ltd. “Thanks to all 

specific services provided on the show floor and to the special 

initiatives organised during the exhibition, Cosmoprof Asia 

offered an exclusive preview of the main trends and news 

from the significant markets in the area, facilitating business 

opportunities and networking. The show remains the most 

important appointment for all international companies and 

operators focusing on Asia, and the participation of key 

professional figures in the cosmetic industry confirmed it is the 

best of the best who attend Cosmoprof Asia”. 

David Bondi, Senior Vice President - Asia of Informa 

Markets and Director of Cosmoprof Asia Ltd, added, “Despite 

the challenges that Hong Kong has been facing, Cosmoprof 

Asia remains the ultimate meeting place for the global 

beauty professionals. We received positive compliments from 

exhibitors and high-quality visitors who engaged in serious 

trading at the show. This year, we had made unprecedented 

investments in visitor promotions and logistics arrangements 

showing our commitment to delivering a world-class trade 


PROMOTION 

show experience to our customers. As a result, the fair 

attracted buyers from more than 120 countries and regions with 

satisfactory growth in buyer 

attendance from emerging markets such as Bulgaria, Brazil, 

Colombia, New Zealand, Russia and Turkey, despite a reduced 

overall visitor turnout, especially from among those from 

Mainland China.” 

Sourcing platform 

The breadth and depth of products and services available at 

Cosmoprof Asia left professional buyers genuinely impressed. 

“Despite the tension in Hong Kong, we found the exhibition 

perfectly organised and we were glad we made the right 

decision to take part,” said Dana Zilberstine and Ofri Shaysh, 

owners of DNO Group from Israel. “We are looking forward to 

attending Cosmoprof Asia 2020.” 

“It’s very interesting to see a lot of famous and high quality 

luxury packaging exhibitors from Korea and we managed to 

acquire some prospective suppliers,” said Clarabelle Ang, 

Laboratory Technician with Singapore’s Vallaurix Pte Ltd. 

“Cosmoprof Asia is the best platform for the beauty 

industry worldwide,” said Priyanka Tyagi, Founder of 

Veeranganam Ventures in India. “It has been a wonderful 

experience for me to learn about the latest trends in the beauty 

world. I would like to give my thanks to the entire team of 

Cosmoprof Asia for such a well organised show, in spite of the 

difficult situation in Hong Kong.” 

Meaningful conversation 

The 2019 edition of the fair drew the attendance of more 

serious buyers, and remains the most robust marketplace in 

Asia, according to exhibitors. 

One of the leading suppliers at Cosmopack Asia 

(AsiaWorld-Expo), Anna Dato, Make Up Strategic Marketing 

& Account Development VP Asia of Intercos Group from Italy 

said, “Cosmoprof Asia is the main platform when we talk about 

beauty in Asia. Since our company wants to grow, especially in 

the Southeast Asia market, we really wanted to be here to make 

a stance and be visible.” 

Erwin Schuster, Head Market Segment New Markets 

and APAC of GEKA GmbH from Germany, confirmed the 

importance of their presence at Cosmopack Asia. He said 

business is not done between businesses but between people, 

so it is still crucial to meet, discuss and look at the products 

in person. This is always far more effective than sending 

100 emails. 

Exhibitors at Cosmoprof Asia (Hong Kong Convention 

and Exhibition Centre) were satisfied with the results in this 

challenging situation in Hong Kong. 

Birgit Huber, Deputy Director General at The German 

Cosmetic, Toiletry, Perfumery and Detergent Association 

(IKW) commented, “This year 46 companies participated in 

the German Pavilion. The expectations were not as high as in 

other years because of the 

political situation. However, a first analysis shows that for most 

of the exhibitors the expectations were exceeded. There were 

many good conversations and also more time to talk to the 

customers. But what was missing were potential new customers 

who stayed away from the fair.” 

Christal Leung, Skin Care Formulator & Product 

Development Manager at Hong Kong-based Skin Need said, 

“Cosmoprof Asia is not only a business platform at which to 

exhibit, but also a place to learn about what’s happening in the 

industry and how can we perfect our products and services. 

I can’t think of any beauty brand interested in establishing 

their presence in Asia who would not prioritize exhibiting at 

this expo.” 

In addition to its wide range of exhibits, the B2B marketplace 

featured an exclusive programme that aimed to inspire, educate 

and drive innovation. COSMOTRENDS Gallery showcased 

the most interesting products and the upcoming trends of 

the beauty community. The Cosmoprof and Cosmopack 

Asia Awards Ceremony on 13 November celebrated the most 

outstanding products and industrial solutions. 

CosmoTalks sessions across both venues provided market 

updates and insights dedicated to specific beauty segments. 

SAVE THE DATES FOR 2020 EDITION 

Cosmopack Asia (AsiaWorld-Expo) – 10 to 12 November 2020 

Cosmoprof Asia (Hong Kong Convention & Exhibition Centre) 

– 11 to 13 November 2020 

For more information about the show, visit www.cosmoprof-asia.com 


SALON VIEW 

Seaside 

SANCTUARY 

Nestled along the Main Beach 

strip at the heart of sun-soaked 

Gold Coast is the newly 

opened Ultra Body and Skin. 

Co-owned by experienced 

clinicians, Monique Valle and 

Kellie Cohen, the space fuses 

the pair’s passion for aesthetics 

with a desire to provide the best 

for their clients. 

How did the two of you come to 

working together? 

“We actually get asked this question a lot and 

up until the pre-opening of our clinic, we were 

complete strangers! We were introduced via 

a family connection who through some initial 

discussions, realised that our skill-sets, knowledge 

and experience complimented each other nicely 

and well, here we are! 

What makes ULTRA Body and Skin 

different to other skin and body 

treatment clinics? 

“Ultra Body and Skin is really a one-stop shop 

for all your body and skin needs. We are able to 

complete more than one treatment at once, and 

will often combine our treatments to help save our 

clients time and money.” 

You’re location in Main Beach, which 

is a great drawcard in itself. Tell us 

more about the overall look and feel 

of your clinic. 

“Ultra Body and Skin is very Main Beach - 

luxurious and classy. We have tried not to make 

it feel too clinical, and because of this we are 

often told by our clients that the clinic feels 

very professional but with a comfortable and 

inviting vibe.” 

Who are your typical clientele? 

“As Ultra offers an array of different treatments 

our clientele is a mixture of both men and women, 

typically middle-aged to more mature aged. We also cater to teens with our 

extensive acne treatments and products.” 

What are your most commonly requested treatments? 

“Fat Freezing! Everybody wants it and they want it now! And why wouldn’t 

they? It’s the easiest way to shift stubborn fat permanently! Injectables are also 

hot on our list of services, for both men and women.” 

Tell us how the introduction of payment plans and online 

booking technologies have impacted your business. 

“Zip Pay and online bookings have allowed our clients to make appointments 

whenever it suits them. Zip Pay has been fantastic, especially when it comes to 

higher- end treatments, as clients can treat now and pay later!” 

Tell us why you believe the use of The Ultraformer III is of 

such benefit to your clients. 

“The Ultraformer III is the gold standard in High-Intensity Focused 

Ultrasound (HIFU) devices. After working with a few other machines, 

nothing compares or comes close to this device. The results speak for 

themselves and our clients are thrilled with the outcomes.” 

What have been some of your biggest achievements while 

running Ultra Body and Skin? 

“Being featured on the Gold Coast news and Gold Coast paper have been our 

biggest achievements to date. The coverage and response from both media 


WE ARE QUICKLY 

BECOMING MORE 

TECHNOLOGICALLY- 

SAVVY BY NAVIGATING 

THE CONFUSING WORLD 

OF GOOGLE ADVERTISING 

AND SEO. 

outlets has been fantastic for our business as we 

still get people coming in talking about it.” 

And what have been some of the 

toughest challenges your business has 

had to overcome? 

“We have only been open for a short time, however 

as therapists we are quickly becoming more 

technologically-savvy by navigating the confusing 

world of Google Advertising and SEOs.” 

Finally, tell us what is the ideal 

experience you hope to provide to 

your clients? 

“Ultra Body and Skin is results-driven. We 

listen to our clients and offer comprehensive 

consultations from which we’re able to create 

tailor-made treatment plans with the goal of 

achieving the results our clients are looking for. At 

Ultra Body & Skin you aren’t just another client, 

you are THE client.” n 

Ultra Body and Skin 

Shop 2, 30 Peak Avenue 

Main Beach, Gold Coast, QLD 

07 5619 5499 

www.ultrabodyandskin.com.au 


Health and 

WELLNESS 

These products are essential 

for top to toe well-being 


Optima Nutricosmetics Ultimate 

1.0 Complete Skin Food Elixir 

- Optima Nutricosmetics 

www.optimanutricosmetics.com.au 

WELLNESS 

Ecoya Wild Strawberry Frose 

Candle – Ecoya 1300 730 180 

Sensori + Toowoomba Carnival 

Air Detoxifying Aromatic Mist 

Sensori Plus hello@sensoriplus.com.au 

Goldfield & Banks Velvet Splendour 

Natural Spray 100ml - Goldfield & Banks 

info@goldfieldandbanks.com 

Murphy & Daughters Green Tea Murray 

River Bath Salts - Murphy & Daughters 

www.murphyanddaughters.com.au 

In Essence Pure Essential 

Oil Tea Tree - In Essence 

1300 650 981 

Palm Beach Collection 

Wellness Bergamot, Jasmine 

& Lime Diffuser - Palm Beach 

Collection 02 9999 4001 


READY, SET, GLOW… 

Byron Bay based holistic practitioner Olivia Ferrari explains the importance of 

looking after your inner health for a healthy new year ahead. By Anita Quade. 

Tell us how you started out in holistic massage? 

“It was a case of pure chance. I am the kind of person who wants 

to know everything about everyone, someone who is super curious 

about the facts of life and living. This desire led me to studying 

Human Anatomy & Physiology at University, something I really 

enjoyed, which not only created the foundation of my human 

anatomy knowledge but stoked the fire of interest. In India 2017 

I was introduced to bodywork (massage) as a form of wellness, 

maintenance and disease prevention. Here I explored the history of 

massage as well as multiple modalities which I have combined into 

my own unique style.” 

How important is gut health to overall wellness? 

“Gut health is instrumental to overall wellness. According to 

Ayurvedic Tradition we believe the gut is the creator of disease 

and therefore should be respected in such a manor. ‘Gut’ and 

‘health’ have become such buzz words in the last 20 - 30 years 

and because of this there is a vast amount of misinformation 

claiming you ‘should’ do certain things for optimal wellness. 

And although gut health is instrumental to overall wellness 

there is no one size fits all and every tiny piece of information 

you read in this regard should be read with caution and 

personally tested with reasonable timeframes. Despite the 

information claiming ‘must dos’ every human body is extremely 

different. The bacteria in your gut is not the same as anyone 

else’s on earth and this must be taken into consideration when 

reading information from someone who is not yourself.” 

How can people look after their gut health? 

“This is a huge and a very personal question. There is no book 

you can read, pill you can take, video you can watch that can 

answer this question for you. You must be the person to answer 


WELLNESS 

this question for yourself through self-exploration. 

If I was to give someone any suggestions on how 

one could look after their stomach I would say 

meditate. Meditate and explore your body, ask it 

questions, listen, sit, try different foods/routines/ 

supplements and cease anything that doesn’t work 

for you. This is something that has to be done 

every day, something that is a continual journey 

not a destination, because what worked for you 

today may not work for you tomorrow.” 

Tell us about your beauty routine? 

“I am involved in a super simple regime. I am 

moving into a space where I only want to topically 

apply product that I can also eat. As the skin 

being such a huge organ and place of absorption 

I really want to ensure that everything being 

absorbed is beneficial.” 

What are your favourite daily rituals? 

“I have a swim in the ocean which freshens up 

my body and sets the tone for the day. I think 

cold salt water is a hidden beauty secret, my skin 

glows after a swim and looks much clearer. I love 

to scrub my feet and use body polishing gloves to 

cleanse/exfoliate over soap, where possible. I also 

use a good quality coconut oil to cleanse more 

sensitive areas and remove makeup. 

Next I put on either an Ultraceuticals SPF 30 

cream or my votary 21 super seed oil depending 

on the weather and lavish my body in a beautifully 

thick body cream. I have used body creams for as long as I can remember and 

I would say it has a lot to do with the firmness and softness. At the end of the 

day I wash my face with my beautiful face halo or coconut oil.” 

What are your favourite products? 

“Long-time favourites are Ultraceuticals (EVERYTHING! - Ultraceutical 

products are one of the contributing factors that helped me move away from 

cystic acne.), Votary 21 super seed facial oil, essential oils of all kinds and 

Epsom salts for alkalising.” 

What is the one product that you can’t live without? 

“Votary oils – they are divine. Expensive but oh so worth it.” 

What is your favourite beauty treatment? 

“Massage. I absolutely adore receiving massage and exploring new modalities. 

I think there is nothing better than having an amazing massage. I love the 

feeling leading up to, during and the relaxation afterwards. Up until recently, 

with my new move to Byron, I was having weekly massages with different 

practitioners. This is something I will resume to once the dust has settled and 

I’ve spent some time researching local practitioners. I also adore having my 

eyebrows shaped!” 

Do you have a favourite beauty bolthole? 

“I love having treatments at the Langham Sydney. Although the massages 

are a little hit and miss, the whole experience of luxury, with the benefit of 

no phone signal, is divine and truly nourishing. I also love my time with 

my eyebrow specialist. I have been seeing Elle who works at HoneyTusk 

Eyebrows; the whole experience is always perfect and they really know 

their brows.” 

Do you only use organic products? 

“I don’t limit myself to any subclassification. I love to explore a range of 

products. There are a couple of loop holes with using the word organic and 

therefore I tend to choose ethical brands – cruelty free and ideally not in 

plastic – but as we all know this can be hard to find.” 

Supplements ie: collagen capsules, collagen drinks etc are 

big news in beauty – what do you think of this? 

“If they work for you then continue them I have heard some good experiences 

within 14 days of useage (from back pain relief to hair repair) – just triple 

check the ingredients. Some brands have so many added chemicals. A close 

girlfriend of mine was using a brand that had so many added chemicals it was 

actually more detrimental to her health for her to continue, do your research!” 

Who inspires you? 

“Mother nature. I am constantly stimulated by her untouched beauty here in Byron. 

I find it incredible walking along the beach in the morning, seeing the sun 

rise above the ocean and then making my way to Broken Head where red 

earth meets the ocean. I love to paddle in the local Tea Tree lakes and listen 

to the bird song, I feel so utterly inspired to live, move and breath after my 

time here. I think the power of nature is underrated!” 

What are your plans for the New Year? 

“Stay local. Living in Byron I am blessed that quite a few friends will pop 

here for the festivities. My new home Is right on the beach, so weather 

permitting beach hangs and home cooked goodness.” n 


CAREER 

HOW I GOT HERE: 

FLORENCE 

BARRETT-HILL 

Founder, Director of Education, Pastiche Training 

Tell us about your upbringing and education. 

FB-H: “I was born in New Zealand and grew up in Papatoetoe, 

Auckland. I trained as a beauty therapist at The Joyce Blok 

Beauty Therapy School at Mt Eden, Auckland, graduating in 

1975 and continuing with post-graduate training in 1976 as an 

electrologist. I was a member of The New Zealand Association 

of Registered Beauty Professionals as an associate member while 

in pharmacy and became a full member after graduation. I then 

served on the association committee off-and-on over the years.” 

I WAS DETERMINED FOR THE 

THERAPIST TO BE AS HIGHLY 

EDUCATED AS THEY COULD 

BE, SO THEY WERE NOT RIPPED 

OFF AND UNDERMINED. 

What initially sparked your interest in the 

beauty industry? 

“I worked at a department store during the school holidays 

and learnt to blend and customise facial powders for Paul 

Duval cosmetics. Once I’d left school, I worked at the local 

pharmacy learning to be a dispensary technician; this work also 

included working within the store. I soon learnt that I did not 

have all the answers about skin so later decided to extend my 

knowledge base by becoming a beauty therapist.” 

At the start of your beauty career, what were 

some of the biggest trends that came out of 

the skincare industry at that time. What are the 

biggest changes you’ve seen come through in 

the last three decades? 

“I would say that the most significant thing to hit the shelves in 

the mid-1960s was the moisturiser. We taught customers to use 

these products to improve their foundation application because, 

in those days, foundations were very drying and difficult to 

use. By applying moisturiser to the skin and blending the 

moisturiser with foundation they became easier to apply. 

By 1976, when I opened my clinic - The Florentine Beauty 

Therapy Clinic in Papatoetoe - facials, waxing and electrolysis 

were the mainstays of clinical services. Since that time, facials 

have become more than just relaxation treatments and beauty 

therapy-only skincare lines have popped up in droves. Before 

this, however, the industry only used domestic retail lines such 

as Harriet Hubbard Ayer and Clarins. Sunbeds are no longer 

considered acceptable, but they were very popular in the 80s!” 

What led you to founding Pastiche? 

“Pastiche was a name that came about as a result of my 

working as a volunteer for the local burns support group in the 

mid-1980s. With that group, I helped with the rehabilitation of 

patients, teaching them to use camouflage makeup and assisting 

them back into the workforce. It was work that involved many 

aspects of my skill base. 

In 1994, I named the education side of my business 

Pastiche Resources because it translates to a collage, collection, 

combination, and/or patchwork of things, and that seemed to 

imitate the array of skills I had practiced during my volunteer 

work. Ultimately, the Pastiche training program was devised 

to help prevent future generations of beauty therapists to not 

make the same mistakes I did in my early years as a beauty 

therapist and clinic owner. 

What is Corneotherapy, and why are you 

passionate about it? 

“Corneotherapy is an innovative and progressive methodology 

of thinking, with core principles based around the correction 

and restoration of the stratum corneum and barrier defence 

systems, while keeping the epidermis intact at all times. 

Corneotherapy cosmetic chemistry is the care of the stratum 

corneum using topical therapies that mimic skin structure 

and function. 


Why am I passionate about Corneotherapy? It became 

apparent in the late 1990s that the industry had begun to lose 

its way. I believe this came about from the advent of AHA 

peels in the early 90s and desquamating modalities such as 

microdermabrasion. We (the industry) thought we had found 

the elixir of youth because we had a treatment that physically 

changed the skin by peeling it. Watching the skin peel over a 

week to ten days was exciting, rather misguidedly, I might add. 

In those days we did not know enough about the structure of 

the skin and the lifecycle of the keratinocyte cell onto which 

we were applying all these acids, nor did we fully appreciate the 

long term effects of doing so. 

It was Dr Dez Fernandes who first raised the alarm with his 

article ‘The epidemic of over-exfoliation’ which we published in 

our online e-magazine (Beautymagonline) in the early 2000s. 

Education was the only way to change this mindset, and with 

mentors such as Dr Hans Lautenschläger, together we formed 

The International Association for Applied Corneotherapy 

in 2013. 

ULTIMATELY, THE PASTICHE 

TRAINING PROGRAM WAS 

DEVISED TO HELP PREVENT 

FUTURE GENERATIONS OF 

BEAUTY THERAPISTS TO NOT 

MAKE THE SAME MISTAKES I 

DID IN MY EARLY YEARS AS 

A BEAUTY THERAPIST AND 

CLINIC OWNER. 

Your philosophy refers to the idea that the 

cause of a skin concern needs to be understood 

before a means to rectify it can be achieved. 

Why is this important? 

“Without establishing cause and relating its effect to skin 

structure and function of the problem, the wrong treatment 

program can often be chosen, meaning the skin is not treated 

correctly and thus, becomes unresponsive. The cause, and 

then knowing the subsequent effects on the skin structure and 

function, is the basis of The Pastiche Method of skin analysis 

procedure. This knowledge can then be linked to product 

composition, and the result is a correctly chosen 

treatment program. 

I teach that there are extrinsic and intrinsic causes to 

the clients’ skin. Some are genetic and can’t be changed; 

others are caused by client behaviour. If the client is not 

made aware of these causes she will not become accountable 

for change to her behaviour, and skin improvement will 

be negligible.” 

IT BECAME APPARENT IN 

THE LATE 1990S THAT THE 

INDUSTRY HAD BEGUN TO 

LOSE ITS WAY. 

What drew you to teaching? 

“Some early industry suppliers tended to think of beauty 

therapists as ‘blonde bimbos’, which I found offensive. I was 

determined for the therapist to be as highly educated as they 

could be, so they were not ripped off and undermined. 

The education of therapists was vital to ensure they 

knew the importance of understanding the skin structure 

and function, cells and systems, and could then link that 

knowledge to product composition. They could determine 

whether or not a product’s composition or treatment modality 

was viable. I was determined for the therapist to be as 

highly educated as they could be, so they were not ripped off 

and undermined.” 

You’ve experienced various career highs. Tell 

us about the lows. 

“A low point for me was realising I can no longer travel long 

distances nor stand for four days at a time teaching. As a 

result, I wrote the online distance learning program. Today, 

I continue to educate and stay in contact with the industry 

that way. Oh, and I can also continue my own education by 

attending university via the internet!” 

What’s the best piece of career advice you 

ever received. 

“Joyce Blok said the best piece of beauty therapy equipment is 

‘your hands’.” 

You’re currently sharing your knowledge 

and experience with others. What are your 

current goals? 

“In my career - complete the cosmetic chemistry online 

distance learning program. Personally - enjoy family time.” n 


PROFILE 

Home Grown 

HEROES 

ALICIA 

PASFIELD 

Founder of Rare by Livkin 

reveals her inspiration to 

Anita Quade 

Tell us how you founded Rare 

by Livkin which was launched 

in 2018? 

“I realised several years ago that 

there just wasn’t any products 

that would compliment my skin 

type and give me the tone, 

texture, radiance, rejuvenation 

and hydration that I needed to 

achieve quality healthy skin I was 

desperately seeking as a woman 

with mature skin. 

So after many years of product 

research and development 

I was ready to launch a high 

performance cosmeceutical 

brand, However this changed 

quickly when by chance I came 

across the newly discovered New 

Zealand Glacial clay which was 

formed over millions of years ago, 

Amongst the purest in the world 

I just knew I had to combine 

this mineral rich detoxifying 

clay with my knowledge of high 

performance actives, Australian 

Botanicals extracts and the 

vibrational properties of some of 

the rarest minerals and gemstones 

to create a luxurious holistic 

beauty brand designed to not only 

achieve immediate results but also 

energise, balance and restore the 

mind body and the skin.” 

What do you love most about 

the skincare industry? 

“I love helping women of all ages, 

and especially middle age women 

who need a hydrating base 

and anti-ageing treatment that 

actually improves the quality of 

the collagen and elasticity of the 

skin. The skincare industry is the 

perfect platform that allows me 

to follow my passion of helping 

woman to find their inner spiritual 

beauty. I feel very accomplished 

and satisfied knowing that I 

make a difference in thousands 


of women’s lives every day, Not 

just to improve their external 

beauty but affecting their overall 

beauty this is what I call “energetic 

beauty” resulting in all kinds of 

life changing, lifestyle choices 

and habits through daily rituals 

that change people’s lives and 

connection to self.” 

You have won numerous 

prestigious beauty awards – 

any standout moments? 

“For me I think the very first award 

is always the one you remember 

the most, to be recognised in your 

first year as the best Australian 

beauty brand 2018 by Byrdie 

Beauty was a standout and 

memorable moment, knowing 

there was hundreds of new brands 

that entered in this category and 

Rare was the one selected out 

of so many nationally truly was a 

fabulous achievement. Another 

standout would be our first 

magazine feature it was offshore 

with British Vogue they featured 

our Glacial Lift Diamond and 

pearl sleep mask it really set the 

bar for me at that time.” 

Words you live by in business? 

“Passion, commitment 

and innovation.” 

Favourite beauty treatment? 

“I love using my Rare Glacial Lift 

Tone Firm & Lift Diamond & 

Pearl Sleep mask combined with 

my Rare I Am Delicate Sapphire 

and gold day mask with my Rose 

Quartz Facial Roller it is essential 

to practice this beauty ritual three 

to four times a week and after 

about six weeks you’ll actually 

notice the skin and epidermal 

layers beginning to repair 

themselves from within and deep 

down beneath the surface toning, 

firming and lifting the skin.” 

Beauty icon? 

“Actually I don’t have a particular 

model or beauty icon that I can 

note because my main focus 

and goal is to help all women, 

and I’m talking about, normal 

everyday women, feel like beauty 

icons themselves.” 

Favourite beauty 

salon/experience in 

Australia? 

“Beauty & Balance 

Cronulla NSW - Eliska 

Graeves is an incredible 

therapist and entrepreneur 

with a wealth of knowledge 

in beauty treatments 

her holistic beauty salon 

provides fully customised 

professional skin 

treatments. My favourite is their 

Lymphatic Therapy Facial + LED 

working within the skin to increase 

the health & vitality of the cells.” 

Best beauty memory? 

“My best beauty memory was 

actually noticing in my own skin 

the improvement and the overall 

quality and elasticity of my skin 

after I started using my Rare by 

Livkin products for a month and 

hearing my closest girlfriends tell 

me how beautiful and radiant my 

skin appeared to them.” 

Who inspires you? 

“I’m inspired by my dad who has 

gone through so many health 

issues of late. He’s been my hero 

since I was a little girl and we still 

remain best friends to this day, we 

spend quality time together He 

teaches me that no matter what 

life throws at you, you never give 

up and you never give in.” 

The one beauty product you 

can’t live without? 

“Actually it’s not just one product 

that I can’t live without... I 

found that using the entire Rare 

Collection and beauty tools like 

the Rose Quartz Crystal eye mask 

THE SKINCARE INDUSTRY 

IS THE PERFECT 

PLATFORM THAT ALLOWS 

ME TO FOLLOW MY 

PASSION OF HELPING 

WOMEN FIND THEIR INNER 

SPIRITUAL BEAUTY. 

which is designed as a meditation 

tool for the skin combined with rare 

Rose quartz facial roller to tone and 

smooth my skin is essential.” 

Soundtrack to your life? 

“It’s my inner dialog and self-talk 

that gives me the courage and the 

motivation to continue striving 

forward against the odds with 

confidence and a winning attitude. 

My mornings are all about feeding 

my mind with motivational and 

inspirational dialogue to get 

focussed and kick start the day.” n 


TECHNOLOGY 

TECH 

TREND 

WATCH 

With advancements in 

technology Brittany Vescio 

reveals the latest devices to 

watch out for in 2020. 

LOOKING BACK AT the end of 2019, clinics 

began to question the validity of the claims that 

skin needling companies and their related devices 

were making, discovering that in some instances 

not all was as it appeared to be. We believe that 

this will strongly define the tech trends and 

advancements we will see throughout 2020. We 

will undoubtably see more emphasis placed on 

relevant certifications and approvals, especially 

from bodies such as the Therapeutic Goods 

Administration (TGA), which is the regulatory 

authority that is responsible for the regulation of 

medical devices and products in Australia. 

When a company would like to supply a device 

that has an intended medical application, outcome 

or result in the Australian marketplace, the device 

must go through a stringent process of scrutiny 

before it can be listed in the Australian Register 

of Therapeutic Goods (ARTG) database prior 

to release. 

For a device to legitimately make medical 

claims in Australia such as “reduces scarring”, it 

must firstly obtain clearance from the TGA and 

consequently hold an ARTG certificate which 

is publicly available on the TGA’s searchable 

register: www.tga.gov.au/searching-australianregister-therapeutic-goods-artg. 

Whilst companies cannot advertise the fact 

they are TGA listed, it is imperative that when 

you are considering investing in a skin needling 

device, as a practitioner, that you ask for details on 

their certifications, approvals and listings to protect 

yourself, your clinic and especially your clients. 

Other global certifications and approvals that 

prove superior quality and performance include: 

CE, ISO & FDA. 

CE is a certification marking for products 

manufactured & designed and/or sold in Europe. 

This marking indicates conformity to health, 

safety and environmental protection standards 

plus adherence to the EC (European Community) 

directives, otherwise known as legal acts. Medical 

products for medical treatments require a product certification according to 

93/42/EEC. 

It is crucial to highlight that a normal ‘CE’ (non-medical) is only a 

declaration by the manufacturer itself and it declares the conformity of the 

product to general electric household standards. It is in no way comparable 

to a medical CE. A medical CE requires a conformity assessment conducted 

by a notified body whereby a products design, manufacturing environment & 

processes must adhere to the Medical Devices Directive (MDD). 

If a device or component of a device only has “CE” standalone, then this 

is non-medical. On the other hand, CE followed by a series of numbers i.e. 

“CE0123” means that the product has a medical certification – the number 

indicates the medical certification and the notified body which issued 

the certification. 

ISO, the International Organization for Standardisation, is an independent 

authority which develops and publishes International Standards that are 

common across many nations globally. Some countries require ISO 13485 

for regulatory approval, it represents the requirements for a comprehensive 

quality management system utilised for the design and manufacture of medical 

devices. This standard works in respect to the European Medical Devices 

Directive 93/42/EEC as discussed above. 

The U.S. Food and Drug Administration (FDA) is responsible for 

protecting public health by ensuring safety, efficacy and security of products 

including that of medical devices. If the FDA grants an approval or clearance, 

it means the agency has determined that the benefits of the product outweigh 

the known risks for the intended use. To do this, they review laboratory and 

clinical tests conducted by companies and as a result, they will determine premarket 

approval and/or notification of medical devices. 

In summary, these regulatory bodies are vital for ensuring adherence to 

safety and quality outcomes of medical devices in Australia and globally. It 

is important to identify genuine scope and validity of CE and ISO markings 

according to their corresponding certificates which can be produced by a 

supplier or manufacturer. Likewise, it is just as important to confirm listing of 

medical devices in TGA and FDA registration databases. 

This will in turn impact the types of skin needling devices purchased 

and used in clinic. We’ll see a shift with advanced treatment therapists 

moving from performing collagen induction therapy treatments to medical 

microneedling treatments. With the backing of their device’s company, 

advanced microneedling education and appropriate accreditation, this will lift 

clinics’ results, reputation and treatment offerings. n 

Brittany Vescio Head of Operations, Derma Aesthetics. 

www.dermaviduals.com.au/exceed 


TECHNOLOGY 

SiriusTM is a multi-application 

platform that provides solutions for 

in-demand treatments including 

photorejuvenation, hair removal 

and facial veins. The system uses 

the patented, narrowband Ellipse 

IPL technology which combines five 

handpiece options to cover a variety 

of treatments, a built-in patient 

database and a quiet and ergonomic 

operation. The technology also 

provides touch screen technology 

and a guided mode with pre-user 

settings for easy learning. 

Candela 1300 226 335 

Solari by Lutronic - the Solari flashlamp is driven by Lutronic’s 

Slimmer Mode Technology to evenly produce a very stable, flat and 

homogeneous spectral output over the entire pulse. Solari offers 

Square Pulse Technology with S-Toning (sub-micro pulses) to treat the 

indications such as skin tightening and rejuvenation, acne, and stretch 

marks. Advanced Cosmeceuticals 1800 242 011 

The M22 is essentially four 

technologies in one casing, 

giving clinics the ability to 

treat over 30 skin conditions, 

plus hair removal. It features 

Universal IPL with Optimal 

Pulse Technology, Expert 

Filters and Lightguides that 

can be easily changed. Also, 

ResurFX – the only True 

Fractional Non-ablative 

/ Skin Resurfacing with 

CoolScan technology and 

contact cooling, as well as 

the versatility to add more 

treatment options with Multi- 

Spot Nd:YAG and Q-switched 

Nd:YAG lasers. 

Lumenis 1800 586 364 

IPL-SQ handpiece is one of five attachments available on 

the Etherea-MX system. The handpiece is a state-of-theart 

device that combines multiple filters, precision tips, a 

variable pulse width and square-wave pulse. It practices 

a multidisciplinary approach to treatment options, and is 

used for hair removal, anti-aging, and to treat pigmented 

lesions, vascular lesions and acne. 

Cryomed Aesthetics 1300 346 448 


BUSINESS 

HOW TO FIND 

AND RETAIN STAFF 

One of the biggest challenges in any 

business is hiring qualified employees and 

then keeping them. Charles Watson 

reveals his top tips for workplace harmony. 

Keeping the band together 

Finding and retaining talented employees is one of the constant 

challenges in business. 

The detrimental effect of high employee turnover is 

considerable. Replacing a departing employee, training new 

employees, the loss of experience and specialised knowledge of 

the departing employee are all costly effects of high employee 

turnover. Additionally, the negative effect on the productivity of 

your remaining employees can be considerable. 

However, there are a few strategies you can implement to 

form that high functioning team, and keep the band together. 

Put simply, it’s all about leading the team, which starts and ends 

with you. Practically, you need to influence those around you 

to achieve great results or you aren’t doing your job. Leading 

a team is challenging and requires continual development, 

but is probably the most important factor in retaining 

talented performers. 

CRITICAL AREAS OF LEADERSHIP 

Trust 

Although it can go against our conditioning to instantly 

trust someone, it is an imperative for a productive workplace. 

Employees who feel they are trusted will show more initiative 

and are more likely to take ownership of problems when they 

arise. Conversely, your employees need to be able to trust you 

from the get go. Trust does not necessarily increase with time, so 

you need to display your competence and your values at all times. 

Communication 

Open and regular communication with employees is a core 

element of developing a trust-based workplace culture. 

Continuous performance feedback is key, so a yearly performance 

review is not going to pass muster. If you are still doing that, 

stop now. A 10-minute meeting every week or fortnight, with 

an agenda, helps you to realise any employee concerns that need 

addressing and provides employees with valued feedback on their 

progress. Regular communication with employees can stop a 

small problem from becoming an uncontrollable one. Be truthful 

but fair in your feedback, however, just saying nice things to 

employees to avoid discomfort is not okay. 

Challenge your employees 

Challenge and stretch your employees by setting realistic 

performance targets or ensuring they receive ongoing training 

to develop their skills should form part of the lifecycle of all 

your employees. Make sure you set high standards of expected 

performance and behaviour as it brings out the best in everyone. 

Great employees will generally rise to these challenges and get 

considerable satisfaction from their efforts. 

As part of challenging your employees you need to 

understand the developmental level of each employee. Assess 

each worker and push appropriately, but know when to pull back. 

For example, don’t micromanage a worker who is experienced 

and has a high degree of expertise. That disengages a high 

performer quicker than anything else you might do. Conversely, 

don’t leave an immature worker to their own devices hoping the 

best outcomes will occur. 

Disinfect toxicity 

Everyone can have a bad day, however ongoing poor employee 

attitude and or performance towards work and those around 

them destroys any hope of having a high functioning team. 

I see employers tolerate completely unacceptable behaviour 

for far too long and the consequences are enormous. Other 

employees will leave and the team quickly becomes disengaged. 

Gossips, malingerers, and those who just skate along need 

to be moved on. I am sure there is a job for them at your 

competitor’s business. 

Hire well 

If you hire well you are more likely to create a high functioning 

team whose skills and experience can be harnessed for its value to 

the business. Even if you use all the current methodologies and 

algorithms for hiring, the very act of employing someone is still a 

leap of faith. Not all your employees will be absolute rockstars and 

that’s ok. Some will be ‘growers’, some will be 

solid and reliable, and you may even be lucky 

enough to hire that workplace unicorn. n 

Charles Watson 

General Manager, Workforce Guardian 

www.workforceguardian.com.au 


The secret to 

perfect skin. 

BEFORE 

AFTER A COURSE OF TREATMENTS 

• Australian cosmeceutical range 

• Results driven skincare 

• Select 7 Skin Peel System 

• Great price point and markup 

• Easy to use and recommend for retail 

• Annual marketing planner in place 

• UltraRewards - Client Loyalty Program 

• Staff skincare rewards 

• Flexible Opening Orders 

• Regular Salon Training 

Find us on 

1300 660 297 

ultraderm.com.au

LET ONLINE 

BOOKINGS POWER 

YOUR BUSINESS 

We’re all looking for ways to save time and money but we don’t always take advantage 

of the solutions that are staring us straight in the face. William Zequiri shares the 

secrets to courting clients online. 

ONLINE BOOKINGS, BE it via Instagram, Facebook or you 

own website, unlocks a world of new clients and opportunities 

for your business. The award winning team at Shedul.com, 

have devoted the last five years to revolutionising the beauty 

and wellness industry to give you the best-in-class, easy to use 

software solutions. 

They’ve ensured you have everything you need at your 

fingertips (for free) and have addressed the growing client 

expectation to be able to book everything online, with absolute 

ease, anytime and from anywhere. 

Schedul’s top clients reveal why online bookings can change 

your business life. 

1. Cut Workload In Half 

You’re in the business of making peoples’ days. Your clients 

know you for your high-quality services and an unforgettable 

experience. It’s why they come back to you time and time again! 

And yet, you seem to spend so much of your time answering 

the phone or responding to emails instead... Enabling online 

bookings to frees up time and allows you to focus on what you 

do best. 

One business owner based in London told us she spent nine 

hours a week managing her calendar. That’s nine hours she could 

have spent on her craft helping her clients become happier and 

healthier. When she enabled online bookings with Shedul, those 

nine hours reduced to just one. She saved an entire day’s worth 

of work per week! 

Time is not only reduced but also much better optimized. 

Blake who runs the trendy Flappers & Gentlemen salon, said his 

front of house staff are able to spend more time greeting clients 

and preparing appointments because “the phone has gone quiet 

but the calendar is still just as full.” 

Another merchant said that while it’s hard to admit, her 

own receptionist position has been made almost redundant and 

has transformed into Head of Front of house who manages the 

entire customer journey. 


2. Open For Business, 24/7 

Enabling online bookings means that your clients can book 

with you 24/7, based on your true availability. Clients have 

the freedom to book at their own pace, on their own watch. 

Bookings are often made outside your working hours, so you’ll 

boost sales by staying “open for business” even when you have 

finished working for the day. 

Lesley from The Therapy Hut said that she used to spend her 

evenings following up on missed calls, texts, and voicemails, time 

she›d much rather have spent with her family. 

“People still ring up the phone a lot but since we’ve included 

a message suggesting they book online in our voicemail, there’s 

no need to leave a message or call us back. I’m able to clock off 

completely at the end of the day and spend more time with my 

family. As well, we tend to find that when we wake up in the 

morning the calendar is full with new appointments” 

Life gets in the way sometimes, especially for busy people. 

Having the option to book on their commute home or before 

bed brings a level of convenience clients didn’t previously have. 

3. Going Digital (everyone else has) 

Due to its convenience, industries that used to rely heavily on 

the telephone for booking appointments have been disrupted by 

the Online world in the best way possible. Of course there will 

always be a place for the telephone; sometimes a human’s voice 

just cannot be substituted.However, businesses can make the 

entire booking process easier and more streamlined for clients to 

free up the phone line for the more important conversations. 

The Speakeasy Barbershop caters to a younger age 

demographic that owner Lesley says has abandoned the 

telephone altogether; 

“Society, in general, seems to be steering away from phone 

conversations. If they don’t have to, they won’t call. They’d rather 

text or “like” something instead. So online bookings have made it 

super easy for the younger generation, who we’re seeing schedule 

appointments with us more and more.” 

Go Social 

Making an appointment via social media is a piece of cake 

now as well, sync your online system to the likes of Facebook, 

Instagram, and Google to give your clients the ability to book 

from a platform they’re familiar with. They can also share your 

business directly with their family and friends. Word of mouth 

on a much grander scale; social media has become an essential 

marketing tool in the Beauty and Wellness industry. Lesley told 

us; “We’re covered on all social bases. The over-60s who aren’t 

generally as tech-savvy can still navigate to the book now button 

on our website (usually). Instagram is great for the younger age 

group and those that want to scan our haircuts before they book, 

and Facebook brings a mix of all ages and preferences too.” 

4. Tighter Security, Fewer Mistakes 

With billions of dollars worth of services booked and 

transactions made online every day, online bookings and 

payments are now more secure than they’ve ever been. Client 

details are protected by fortified networks, so clients are more 

comfortable putting sensitive information such as credit card 

details onto their Shedul online booking profile. All for a secure 

and faster checkout at the end of their appointment. Clients 

benefit from the convenience, and so can you. Ensure that you’re 

paid on time and set up features like no show protection policies 

that are actually enforceable because now you have payment 

details securely on file. 

Andreea from Blush + Blow says taking payments is so much 

easier now that client card details are already in the system; 

“The Shedul payments system is amazing. Being able to 

charge for no shows is more convenient for us, and the client 

benefits as well because they know our policy.” 

No shows and last minute cancellations are the worst. It’s an 

industry-wide problem that Shedul is tackling from the source. 

4. Fewer mistakes 

There’s always at least ten things happening at once when you’re 

running a busy salon or spa. Mistakes sometimes happen so it’s 

no surprise that appointments are sometimes scheduled for the 

wrong time or service and a phone number or email address is 

taken down incorrectly. 

When customers have the ability to book themselves, they 

can make sure all the details are accurate so you can be confident 

that confirmations and reminders are being sent to the right 

address. A cleaner client base gives you a better return when 

you launch marketing campaigns and automated messaging 

tools. They’re less likely to arrive in your client’s junk folder too. 

Names, addresses, and contact details are secured and protected 

at all times with an online system. 

5. Smarter Insights 

One of the best things about enabling online bookings is it’s 

completely in sync with your business calendar and management 

system. All bookings, clients, and sales automatically appear in 

your system, so you’ll know who booked what, and where they 

came from. Andreea (Blush + Blow) says 

“We use everything in Analytics, it’s so easy to see who has 

made a payment and how much we have made in sales over the 

month. We take tips too, and our old process involved recording 

everything on a piece of paper. The paper always went missing... 

Tips are so much easier to keep track of now so our team 

is happier.” 

Up-selling extras and add-ons is easy when clients can 

see everything on offer right in front of them, and online 

service descriptions give customers more clarity about what 

they’re booking. 

Perri from the Revitalize Beauty Salon found that by letting 

clients book in their own time and by crafting the perfect service 

menu, they›re discovering new treatments and products all on 

their own. 

“In the salon, we would be throwing a million options at them 

for treatments. Now clients don’t have that same pressure and 

they actually end up buying more because they can see all our 

services in front of them with descriptions, so they know exactly 

what they need.» 

And there you have it. The reasons merchants have given us 

for activating online bookings. n 

William Zequiri and 

Nick Miller are the 

founders of Shedul. 

www.shedul.com and 

marketplace: www.fresha.com. 

BUSINESS 


PROMOTION 

The new frontiers of the 

cosmetic industry 

AT COSMOPROF WORLDWIDE 

BOLOGNA 2020 

Get ready for the latest in beauty and innovations at this year’s event. 

INNOVATIONS, TECHNOLOGIES AND brand-new 

projects for the cosmetic industry will be presented at Cosmoprof 

Worldwide Bologna 2020. From 12 to 15 March with Cosmopack 

and Cosmo | Perfumery & Cosmetics and from 13 to 16 March 

with Cosmo | Hair, Nail & Beauty Salon, the leading B2B event in 

the world dedicated to cosmetics will host experts, opinion leaders, 

agencies and trend scouts, to share the possible factors that, from 

now until 2030, will characterise the evolution of beauty worldwide. 

“Cosmoprof Worldwide Bologna is a unique event of its kind, 

because it offers a complete overview of the beauty sector - says 

Gianpiero Calzolari, President of BolognaFiere. - With over 150 

countries represented, more than 3,000 exhibiting companies 

and over 265,000 operators, the event hosts the traditions of 

every corner of the world, presents the excellence of each country 

and offers a projection of trends for the next 10 years. At its 53rd 

edition, Cosmoprof is still the most up-to-date format, following 

current market needs.” 

Cosmoprof Worldwide Bologna 2020 will welcome 

professionals and experts from all over the world in thematic 

garden specific to each sector: from the roots of today’s cosmetic 

industry, the vision of cosmetics in 2030 will take shape on the 

show floor. The experts will be able to evaluate how their activity 

will have to adapt to phenomena such as the digital revolution, new 

forms of socialization, attention to sustainability and environmental 

resources, and the multicultural evolution of our society. 

The next frontier of innovation: 

beautytech start-ups 

Research and Development is one of the driving forces of 

today’s cosmetic industry: it is thanks in part to the study of new 

technologies, new ingredients, and interaction between brand and 

customer that leading international companies have been able to 

establish themselves in the sector. 

On the threshold of a new decade, the new frontier of 

innovation is beauty tech: beauty becomes digital, and Artificial 

Intelligence, Virtual Reality and Augmented Reality become key 

elements for taking care of one’s self. 

At Cosmoprof Worldwide Bologna 2020, the Service Center 

will host 32 start-ups specialised in online platforms, digital 

solutions, virtual apps for product testing, e-make-up and 3D 

make-up services, software and services for customisation, new 

solutions for retail stores, and interactive digital platforms. 

Thanks to the support of the Italian Ministry of Economic 

Development and ITA - Italian Trade Agency, the start-ups 

will participate in Cosmoprof Next: a pitch competition that will 

promote the best projects by venture capitalists, investors, buyers 

and institutions. 

The initiative is organized in collaboration with Cariplo Factory, 

FaB - Fashion and Beautytech, FoundersFactory, Living in Digital 

Times, and Unicredit Start Lab. 

Cosmoprof & cosmopack awards 

For Cosmoprof Awards, there are five categories dedicated to 

the best proposals in finished product: Skin Saviors, New Kid, Hair 

Industry breakthrough, Make-up and Nail game-changer of the 

year, Nature Miracles. 

The Cosmopack Awards will celebrate the excellence in the 

supply chain, following 5 categories: The Fountain of Youth: the 

ageless Skincare formula, Luminary make-up packaging, Designers’ 

delight in packaging, The make-up formula transformer, Champion 

of sustainability. 

Winners will be announced on March, Friday 13, at the 

Service Center. 

Cosmotalks 

The most qualified international experts and opinion leaders will 

participate in CosmoTalks, the educational section of Cosmoprof 

Worldwide Bologna 2020, to share their vision of the future of the 

industry and analyze the trends, new media, digital innovations, 

and the social and economic changes that will most influence the 

beauty industry. 

At the Service Center, from Thursday 12 to Saturday 14 March, 

10 panels will focus on key issues for operators and companies in the 

sector: the future, trends, new markets, digital, and sustainability. 

The initiatives for the beauty salon and spa sector 

The trends and innovations for the beauty salon and spa sector 

will be the focal points of OnStage. For the 2020 edition, 

Cosmoprof proposes an innovative approach: within the Beauty 

Forum Gallery, from Friday 13 to Monday 16, the newest and 

best performing massage techniques, the latest news concerning 

dermo-pigmentation, “sound therapy”, and SPA treatments will be 

the subject of live demonstrations with international experts, who 

will help beauty professionals to rediscover the centrality of their 

professionality and training. Sales and management techniques 

of the beauty sector and the latest trends in make-up will also be 

showcased. With the innovations and technologies in the industry, 

beauticians tpday have a unique role in the care and well-being 

of customers. 

For more information, visit www.cosmoprof.com 


BEAUTY 

PROMOTION 

MELBOURNE 

OPENS 

REGISTRATION 

Are you ready for a line-up of world class 

education for 2020? Check out the event 

set to inspire the industry. 

REGISTRATION IS OPEN for Victoria’s premier event for 

beauty professionals, kicking off the Early Bird ticketing period. 

Beauty Melbourne is the largest gathering of professional beauty 

brands and suppliers in the Victorian beauty industry and is set 

to inspire thousands of visitors in 2020 with innovative product 

offerings from leading brands, a plethora of exciting features and 

a line-up of incredible educators. 

Beauty Melbourne has released their highly anticipated 2020 

education program, which is a must-see for beauty professionals 

wanting to expand their skillsets. Globally celebrated experts will 

bring their insights to Melbourne to showcase their styles, tips, 

techniques and talents to the industry’s eager professionals. The 

program features insightful sessions on topics including business, 

health and wellness, professional skills, anti-ageing/dermal, 

makeup trends and artistry, and more. 

Anticipated highlights of the program include ‘Six Essentials 

Every Website Needs to Increase Conversions’ led by esteemed 

business and marketing consultant, Heather Porter. The 

session will give valuable insights on how to execute marketing 

campaigns and generate leads, sales and bookings from your 

salon’s website to increase revenue for your business; must-know 

tactics for running a successful beauty business in the technically 

advanced culture of 2020. 

Talented makeup artists and beginners alike will benefit 

from the incredible sessions dedicated to makeup trends and 

techniques at Beauty Melbourne. Celebrity makeup artist, 

Chantelle Baker, has painted the faces of A-listers including Gigi 

Hadid, Boy George, Sarah Jessica Parker and Elyse Knowles 

and will be sharing her signature tips for how visitors can put the 

glam and glow into their makeup routines during her ‘Build Your 

Makeup Repertoire’ session. 

The organic beauty industry is positively booming, and in 

turn, consumers are more conscious of their skincare decisions 

than ever. Niki Ford, CEO of Australian Organic, will bust myths 

in her highly anticipated ‘The Power of an Organics Approach in 

the Beauty Industry’ session around what ‘natural’ and ‘organic’ 

really mean, how salon owners can incorporate organic beauty 

in to their businesses, and what the growing demand for organic 

products means for the beauty industry. Keeping up with the 

latest game-changing trends is a sure-fire path to success for 

any beauty professional, and Beauty Melbourne is here to keep 

visitors in the know. 

Sampling and shopping from over 200+ leading and boutique 

professional brands under one roof is a significant drawcard for 

visitors attending Beauty Melbourne each year. Several new 

exhibitors have been added to the line-up of brands showcasing 

the latest beauty innovations to visiting aesthetic professionals, 

including SNS, Pure Body Luxe, Retention Systems, and 

FloAesthetics, who will be exhibiting for the first time. Beauty 

Melbourne is also thrilled to welcome back brands including Eco 

Tan, Crown Brush Australia, Timely, Lycon, CND, Caronlab and 

The Global Beauty Group, who will all be returning to Beauty 

Melbourne in 2020. 

Visitors wanting to make the most of their Beauty Melbourne 

experience can take advantage of the incredible-value All- 

Access Education Pass. Designed to allow visitors to pick and 

choose between all sessions in the education program, the 

All-Access Education Pass provides access to all 18 Look ‘n’ 

Learn sessions in the business, professional skills and anti-ageing/ 

dermal categories over the two days of Beauty Melbourne. The 

All-Access Education Pass includes 2-day show entry and is just 

$199 during the Early Bird period. Single session tickets are also 

available for purchase from $99. 

Beauty Melbourne takes place 28-29 March 2020 at the Melbourne 

Convention and Exhibition Centre (MCEC). Early Bird ticketing 

ends 11.59PM AEST, Friday 14 February 2020. Tickets are available at 

www.beautymelbourne.com.au 


URBANEscape 

Updating your spa menu can be a challenge. Anita Quade chats to 

Spa Manager Kelly King at spaQ- a quirky bolthole in the heart of 

Sydney’s CBD about the Vitamin C facial. 

Tell us about the steps involved in the Skeyndor 

Vitamin C Facial. 

“The spaQ Skeyndor Vitamin C Facial begins with a relaxing 

welcome ritual. The skin is then prepared with a thorough cleanse 

using a delicate cleansing milk, followed by the Derma-Peel 

Resurfacing Cleansing Gel. Thermal Concentrate Water is then 

sprayed over the face and neckline to for fresh, soft skin. Next, the 

Antiox-Brightening Program 35% is then applied to the skin. This 

contains Vitamin C 25% concentrate and the Antiox-Illuminator 

Booster 10% (pomegranate and acai extracts) are applied using the 

brightening massage ritual following Ayurvedic techniques. The 

Calming Aloe Mask is then applied and the Jade Stone Massage 

ritual is performed. After removing the mask, we finish with eye 

care and Moonlight Protective Cream.” 

What makes this treatment so special? 

“This treatment uses the latest Vitamin C range from Skeyndor 

- a line that contains triple antioxidant action for an even more 

radiant, light effect. The guests receive a treatment with 35% 

Vitamin C and antioxidants to improve the synthesis of collagen, 

increases antioxidant activity, protects against photo-ageing and 

has a lightening effect on the skin. The treatment is unique as it 

incorporates the jade stone Ayurvedic massage. The jade stone 

supports purification, has calming properties and aids drainage.” 

Tell us why you have chosen Skeyndor products 

for the spa? 

“We chose Skeyndor for their reputation in combining science 

and luxury. They embrace technological, scientifically tested 

concepts and ensure only the highest grade quality and ethically 

sourced ingredients go into their products. They were a great 

brand fit for spaQ.” 

How do they stand out from other brands? 

“Skeyndor’s award-winning delivery systems and ingredient 

innovations are all clinically tested and proven. Skeyndor has been 


BEAUTY ESCAPE 

at the forefront of the most exceptional and advanced 

formulations, active ingredient discoveries and technology 

in the beauty industry.” 

What is the most popular treatment on 

your menu? 

“Definitely spaQ’s signature Freshly Picked treatment! It 

encourages guests to book a block of time (usually 60 or 90 

minutes) and make a treatment selection on the day, using 

the therapist’s personalised knowledge to guide them to the 

perfect choice.” 

How often do you introduce new treatments? 

“spaQ extends seasonal specials and introduces new 

treatments after a thorough research and development 

process. Our treatment experiences will always cater 

to the individual needs of each of our guests. We play 

up the designer concept and deliver a consultative and 

personalised approach to the spa experience.” 

Any plans for the spa in 2020? 

“We always like to keep our guests guessing! We always say 

the price of vogue is eternal reinvention and we wouldn’t 

have it any other way!” n 


LAST WORD 

FIONA 

TUCK 

Fiona Tuck has more than 25 years of experience 

in the professional skincare and wellness industry. 

This author, nutritional medicine practitioner and 

founder of Vita-Sol reveals her inspiration. 

My mantra is…”Let 

go and let God….it 

always works out in 

the end.” 

I love makeup because…”it 

makes me feel feminine 

and confident.” 

True bliss for me is…”Being 

at home with my family 

appreciating the simple 

things in life. Health is 

everything and something 

not to take for granted.” 

I would tell this to my 

younger self…”Do what you 

want to do, not what people 

expect you to do. I used to 

worry way to much about 

what others think especially 

about weight and now I realize 

nobody really notices or cares 

what you look like anyway.” 

My goal this year is 

to…”Say no to more things 

and stop and smell the 

roses. There is something 

very empowering about 

saying no and not feeling 

the need to explain yourself.” 

The one product I can’t 

live without is…”Vita-sol 

Infinity powder.” 

Words I live by are… 

”Anything is possible to those 

that believe.” 

If I wasn’t an entrepreneur I 

would have been…”Bored.” 

My career highlights…”There 

have been so many from 

travelling the world, working in 

television, writing a book and 

developing my own products.” 

Life lesson I have learnt… 

”Go with your gut, if it feels 

off it usually is.” 


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daniel@mdlscientific.com.au 

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www.celluma.com

EVENTS 

BIOSSANCE BREAKFAST 

Biossance celebrated its launch into Australia with an intimate breakfast at The Grounds of Alexandria. Event MC Isabelle Cornish 

introduced international guests from Bioassance including digital brand manager Laura Minch, global education manager McKenzie 

Bolt and senior director, sales and education Nancy Turchin. They spoke about the history and creation of Biossance. 

MORPHE LAUNCHES AT THE STUDIO 

Cult makeup brand MORPHE launched into the Australian market with an exclusive party at The Studio, Rosebery. 

Loved by makeup artists, models and celebrities worldwide, the rule-breaking makeup brand promoted its highly anticipated holiday 

collections, which was showcased throughout the evening. 

Greeted by a confetti-laden media wall with ‘it’ girl DJ Asia Carino on the decks, guests also experienced an interactive video 

projection which transformed the room into a MORPHE paradise. A welcome speech from MORPHE Regional Manager Ebony 

Worsley kick-started proceedings and gave guests an insight into the brand and its unique culture. 

MORPHE artists were also on-hand to provide makeup touch-ups to high-profile faces including celebrity makeup artists Max 

May and Michael Brown, as well as YouTubers Flex Mami, Rowi Singh, Rapper Amarni and a host of professional makeup artists. 

Guests snacked on delicious canapés, including halloumi sliders, American style fried chicken and everyone’s favourite, Krispy Kreme 

original-glazed doughnuts. 

All guests departed with a generous gift bag full of coveted MORPHE products including their new 39L palette, holiday setting 

spray and professional holiday brush set. 


DAVID JONES SHOWCASES 

NEW GROUND FLOOR 

David Jones re-opened the doors to the Ground Floor of its flagship Elizabeth 

Street store, unveiling a new luxury beauty and designer accessories space. 

The launch party was hosted by David Jones CEO, Ian Moir and attended 

by a slew of high-profile guests, including David Jones ambassadors Victoria 

Lee and Adam Goodes, alongside media. A tower of champagne and a 

performance by Client Liaison welcomed incoming guests to the store. 

Revamped luxury beauty counters were revealed, neighbouring bespoke 

store-in-store concept spaces for international designer accessory brands. 

Redesigned treatment rooms were opened and are occupied by La Prairie, La 

Mer and Rationale. Moir described the new floor as an embodiment of David 

Jones’ original mission: ‘to sell the best and most exclusive goods.’ 

ANTIPODEAN 

CELEBRATION 

Ecoya celebrated the launch of its 

antipodean-influenced Christmas 

Collection with a stunning cocktail party. 

Guests perused the latest collection that 

included candles and diffusers in two 

limited edition Christmas fragrances - 

Fresh Pine and Wild Strawberry Frosé. 

Ecoya General Manager Claire Barnes 

flew in from New Zealand for the event. 


EVENTS 

DERMAVIDUALS THANKS CLIENTS 

The Dermaviduals team kicked up their heels at QT Sydney 

recently to host a get together with loyal staff and clients. 

Hosted by Dermaviduals’ co-managing directors Reika Roberts and Simone Vescio, 

guests got into the ‘holiday cocktail party’ theme, dining on fresh oysters, prosciutto 

and melon, and goats cheese tartlets. Sparkling wine kept the mood light as the 

intimate group partied into the evening. 

Reika and Simone took the opportunity to thank their brands and advertisers for 

their ongoing support and shared vision for an equally exciting and successful 2020. 

MODELCO TURNS 18 

ModelCo celebrated its eighteenth birthday with a pink-tastic party at Alexandria’s Pix on Location. 

Guests were treated to delish canapés and juices (it was a morning event, after all) before settling in to not only pay homage to the 

last 18 years of the brand, but to also hear first-hand about ModelCo’s plans for expansion in the coming year, growing to occupy the 

make-up space. 

Key media mingled with other guests, including YouTuber Sammy Robinson, influencers Yan Yan Chan and Jordan Simek, actress 

Erica Heynatz, entrepreneur and the founder of The Right Fit Taryn Williams, as well as make-up artists Leah Baines and Michael 

Brown, and Love Island contestant Margarita Smith. 

Hosted or attended a great beauty event? We’d love to hear from you. Please email your clear 

photos with a brief description of the event to be considered for inclusion in Professional Beauty to 

our beauty editor, Hannah Gay, at hgay@intermedia.com.au. 


We’re back 


The summit for salon, spa 

and clinic professionals. 

Take your business to the next level with 

a collaborative day of inspiring talks, 

innovative ideas and engaging conversations 

guided by industry experts. 

REGISTER 

YOUR INTEREST 

Monday May 25, 2020 

Ovolo, Woolloomooloo | Sydney 

www.beautyandspainsiders.com.au 

Sponsorship opportunities are available 

Contact Glenn or Kym for bespoke solutions. 

Professional Beauty’s Glenn Silburn: 

0422 931 499 or gsilburn@intermedia.com.au 

SPA+CLINIC’s Kym Cowper: 

0410 570 467 or kcowper@intermedia.com.au 

Brought to you by Platinum Sponsor Gold Sponsor 

Silver Sponsors 

Bronze+ Sponsor 

Bronze Sponsors

AD INDEX 

index 

Advanced Cosmeceuticals 100, 101 

Aesthmed 73 

Artav Australia 133 

asap skin products 13 

BeauDazzled Beauty 74-79, 81 

BEAUTY & SPA Insiders 24, 25, 177 

Beauty Melbourne 11, 169 

BizCover 53 

BLC Cosmetics 33 

Celluma 173 

Christina Cosmeceuticals 180 

Comfortel 39 

Cosmoprof Asia 150, 151 

Cosmoprof Bologna 54, 168 

Cryomed Aesthetics 2, 3, 35 

Curtis Collection 112, 113 

Cynosure 43 

derma aesthetics 15, 45, 102, 103 

DermaEnergy 143 

Dermalogica 59 

Dermatonics 139 

Encore Beauty 51 

Ex Import Niche Products 69, 84-85 

Guinot 19 

Inskin Cosmedics 17 

Intraceuticals 141 

Kitomba 61 

Le Beaute & Nail Supplies 90, 91 

Lycon Cosmetics 96, 97 

Margi Fox Distributors 108, 109 

Gay Wardle Education 110, 111 

MediSpa Solutions 104, 105 

Niche Education Group 106, 107 

Nutritional Skincare Academy 86, 87 

Payot Cosmetics 4, 5 

Pelactiv 94, 95, 135 

Professional Beauty 179 

Professional Beauty Solutions 1, 20, 21, 98, 99 

RefectoCil Australia 92, 93 

Rezenerate 49 

Shedul 6, 7 

Sydney College of Hair & Beauty 88, 89 

The Startup Collective 65 

Timely Salon & Spa Software 47 

Ultraderm 165 

Waterlily Skin Body Spa 137 


COME JOIN OUR PARTY! 

For nearly 25 years Professional Beauty has kept salon 

professionals informed… and we’re only just getting started! 

Our magazine, eNewsletter, social media, website, roundtable 

series or business summit can deliver you vital industry intel. 

Professional Beauty believes education is an essential source 

of growth in the Australian aesthetics industry... so here’s your 

complimentary invitation to join the party. 

Hover your 

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IT’S NOT A SLOGAN. IT’S TRUE BENEFITS AND OUR REASSURANCE TO YOU. 

For more than 35 years, CHRISTINA COSMECEUTICALS has been committed to delivering leading 

professional solutions by harnessing the dynamic combination of traditional botanicals with scientifically 

proven ingredients. As a result, our treatment systems and home care products are successfully able to 

target and resolve impaired skin health and a broad range of skin conditions safely, and with outcomes 

that truly surpass expectations. IT JUST WORKS. 

For your FREE SAMPLE TREATMENT KIT, please call or email us at SKIN FACTORS (*conditions apply). 

TOLL FREE 1800 824 282 | info@skinfactors.com.au

Professional Beauty January/February 2020

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