Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
TRADE TALK<br />
Multicines Opens<br />
First 4K RGB Laser Cinema<br />
in Ecuador<br />
Ecuador’s first cinema equipped with 4K RGB<br />
laser projection has opened in the Condado<br />
de Quito shopping mall. The integrator CES+<br />
(Cinema Equipment & Supplies) recently<br />
installed a Christie CP4330-RGB projector with<br />
RealLaser illumination in the MCX Multicines<br />
Xtreme theater.<br />
The new theater, part of the Multicines exhibition<br />
chain, has 257 premium seats, a 15-meter<br />
screen, and Dolby Atmos sound. “With this new<br />
theater we wanted to replicate the quality of image<br />
and sound that film directors and producers<br />
aspire to convey in their movies,” said Gonzalo<br />
López, general manager of Multicines. “The fact<br />
we have introduced the first 4K RGB laser cinema<br />
theater in Ecuador reinforces our reputation as<br />
leaders in technological innovation, which is part<br />
and parcel of Multicines’ DNA.”<br />
López also took note of “the economical operating<br />
costs of the projector with its low energy<br />
consumption and maintenance, which help to<br />
safeguard our company’s bottom line.”<br />
When Multicines began operating in Ecuador<br />
in 1996, it pioneered the use of new technology<br />
and multi-theater complexes in the country. It<br />
currently has 54 screens in different cities around<br />
the country, many of them equipped with Christie<br />
cinema projectors.<br />
ICA Partners with Eclair<br />
The Independent Cinema Alliance (ICA)<br />
and the Cinema Buying Alliance (CBA) have<br />
announced a partnership with Eclair USA<br />
to include Eclair’s DCP delivery platform<br />
EclairPlay in ICA’s portfolio of discounted<br />
product offerings for its exhibitor membership.<br />
Current Eclair contracted exhibitors that join<br />
ICA will also receive a discounted membership.<br />
“The partnership with Eclair is our first step in<br />
bringing a valuable specialized content program<br />
to our members,” said Rob Del Moro, managing<br />
director of the CBA. “Eclair is a leader in the<br />
industry that is already serving numerous<br />
independents worldwide.” The CBA is an entity<br />
wholly owned and managed by ICA.<br />
“Like the ICA, Eclair considers the independent<br />
exhibitor our core customer, and we look<br />
forward to working with the ICA and CBA to<br />
bring new efficiencies to support those cinemas,”<br />
said Chris Sharp, general manager of Eclair USA.<br />
Developed specifically with independent<br />
exhibitors in mind, EclairPlay provides cinemas<br />
4K RGB<br />
LASER<br />
PROJECTION <br />
Multicines<br />
Xtreme theater<br />
is the first of its kind<br />
in Ecuador.<br />
10 / MARCH <strong>2020</strong>
Change language