Boxoffice Pro - March 2020

TRADE TALK
CINEMARK
BRINGS THE MOVIES
BACK TO SALEM, N.H.
Cinemark Holdings
Inc. has opened
a brand-new 12-
screen theater,
located adjacent to
The Mall at Rockingham
Park, in Salem,
New Hampshire.
Cinemark
Rockingham Park is
the first Cinemark
theater in New
Hampshire, and it
marks the return
of first-run films to
Salem after 17
years.
All auditoriums
offer reserved
seating and feature
Cinemark’s heated
Luxury Lounger
recliners in addition
to immersive wallto-wall
screens,
advanced sound
systems, enhanced
food offerings, and
an XD premium
large-format auditorium.
“We are excited
to celebrate the
opening of our
first Cinemark
New Hampshire
theater right in the
heart of the Salem
community,” said
Mark Zoradi, CEO,
Cinemark. “We’re
always developing
new ways to augment
the entertainment
experience
for our guests, and
this new multiplex
will provide our
Salem guests with
innovative theater
technology as well
as a multitude of
food and beverage
offerings for the
optimal viewing
experience.”
“The Q-SYS training program has become
a benchmark for the AV industry,” said Patrick
Heyn, senior director of system marketing and
training. “We are proud to bring the same engaging
curriculum style and deployment methodology
to our cinema integrators, consultants, and
venue owner community.”
SMG Announces Expansion
in 2020
Dallas-based Studio Movie Grill (SMG) has
announced its plans to open five new locations
during the first three quarters of 2020: Fort
Worth, Texas (SMG Chisholm Trail, opening
Q2); Atlanta (SMG Northpoint, opening Q2);
Sacramento, California (SMG Citrus Heights,
opening summer); Philadelphia (SMG Willow
Grove, opening summer); and Richmond, Texas
(SMG Aliana, opening Q4). All are markets in
which SMG already has a presence.
“We are extremely excited to confirm further
expansion for SMG in 2020,” said COO Ted Croft
in a statement. “New locations will add 62 screens
to our existing 353 screens operating nationwide,
bringing our screen count to over 400. Not only
does this expansion offer SMG and our guests
more screens and seats, it also allows us to grow
our outreach into the communities we serve.”
Of particular note among the new theaters is
SMG Aliana, near Houston, which, per SMG’s
official press release, will “be a new prototype
THE MOTION IS PASSED
D-Box Technologies will code
Onward, Mulan, and Top Gun:
Maverick, among other major
releases for 2020.
for SMG and house 12 screens and 1,160 luxury
recliners, plus an outdoor viewing area for movies
on the yard.” All five theaters will have luxury
recliners and SMG’s signature dine-in menu.
D-Box Announces Slate
for First Half 2020
D-Box Technologies Inc. will release a new
slate of movies in the first half of 2020 that has
been coded using D-Box’s motion technology.
The company is planning to add its motion
technology to 80 titles, including movies from
the international market (Europe, South America,
Asia, and Southeast Asia).
Among these are Onward: March 6; Bloodshot:
March 13; A Quiet Place Part II: March 20;
Mulan: March 27; Trolls World Tour: April 17;
Black Widow: May 1; Greyhound: May 8; F9 The
Fast Saga: May 22; Wonder Woman 1984: June 5;
Top Gun: Maverick: June 26; Ghostbusters: Afterlife:
July 10; and Morbius: July 31.
“The ongoing collaboration with all these
different film studios is proof that our motion
technology works with all types of feature films
including action, thrillers, horror, epic dramas,
family, and adventure,” said Claude Mc Master,
president and CEO of D-Box. “We are excited to
offer moviegoers an unprecedented opportunity
to enjoy the latest blockbusters in an entirely
new and innovative way for an unforgettable
night out.”
12 / MARCH 2020