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FH0320

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UBER EATS<br />

snacking lumped together — is the<br />

biggest, most-popular daypart. It’s<br />

in only two countries in the world<br />

where that’s the case.”<br />

Sunset Grill also differentiates itself<br />

with its focus on fresh ingredients,<br />

commitment to detail and excellent<br />

customer service — all factors Lazos<br />

says are instrumental in keeping the<br />

company thriving.<br />

“Everything we do is five-star<br />

inspired — no preservatives in our<br />

orange juice, our potatoes and fruit<br />

salad are prepped daily. We have<br />

an emphasis on high-quality fresh<br />

products and commitment to detail,”<br />

Lazos says. “There’s no singular thing<br />

you do to be successful — it’s all<br />

about the little things.”<br />

That meticulous attention to<br />

detail is reflected throughout every<br />

facet of Sunset Grill’s operation.<br />

From store location — the company<br />

prefers to be near thoroughfares and<br />

main roads in order to attract more<br />

customers — to the design of its<br />

restaurants, where function is just as<br />

important as style.<br />

“We’re a California-style 1970s<br />

breakfast restaurant,” says Lazos.<br />

“We like to incorporate pine to keep<br />

things relaxing; we want it to be<br />

warm. People who go to restaurants<br />

want to be around people, there’s<br />

a certain experience to it, but at<br />

the same time, you want your own<br />

space with a certain level of coziness.<br />

We try to find the fine line between<br />

the two.”<br />

Most Sunset Grill locations are<br />

located in the Greater Toronto<br />

Area, with the majority found in<br />

Mississauga, Brampton and Vaughan,<br />

but expansion throughout Ontario<br />

is on the books in the coming year.<br />

The company also plans to reach as<br />

far as Calgary and Los Angeles for its<br />

upcoming ventures.<br />

The units average 100 seats with<br />

a footprint of approximately 2,200<br />

sq. ft. — a large portion of which is<br />

devoted to the brand new signature<br />

Traditional breakfast fare such as bacon and eggs<br />

are still big sellers on the Sunset Grill menu<br />

AVERAGE<br />

CHECK<br />

$15<br />

AVERAGE<br />

RESTAURANT<br />

SIZE<br />

2,200<br />

SQ. FT.<br />

AVERAGE<br />

NUMBER<br />

OF SEATS<br />

100<br />

open-concept kitchens. The kitchens<br />

are meant to give customers a<br />

window into the behind-the-scenes<br />

operations, but also to reduce frontof-house<br />

labour by giving servers and<br />

hosts a better idea of what’s going on<br />

in the back of the house.<br />

While the menu has remained<br />

relatively unchanged throughout its<br />

35-year history, the chain’s hours<br />

of operation have evolved to meet<br />

changing demands. When the first<br />

restaurant originally opened, it was<br />

open until the early evening and<br />

did not serve all-day breakfast. But,<br />

when late-afternoon sales didn’t<br />

pack as big a punch as anticipated, it<br />

began opening at 7 a.m. and closing<br />

between 3 p.m. and 4 p.m.<br />

While the future is bright for<br />

Sunset Grill, no company succeeds<br />

without overcoming some adversity<br />

and, for the breakfast chain, Lazos<br />

says adversity came in the form of<br />

trying to get its fresh ingredients<br />

to its restaurants. When the<br />

company expanded nationwide,<br />

its original supplier found it hard<br />

to ensure ingredients reached all<br />

of the new locations.<br />

“We were with a smaller distributor<br />

who couldn’t reach some of our<br />

restaurants, but then it was bought<br />

by Gordon Food Service, which<br />

ended up simplifying operations for<br />

us on the supply side,” explains Lazos.<br />

All of Sunset Grill’s 200 locations<br />

are franchised, which places the<br />

commitment to quality in the hands<br />

of its franchisees. Lazos says the<br />

company takes pride in choosing<br />

franchisees who work hard and feel<br />

the same passion for quality that’s<br />

inherent throughout the company.<br />

“Just because you’re buying a<br />

franchise doesn’t mean cheques<br />

are going to start rolling in. It’s a<br />

business — it’s your business —<br />

and you have to make your money.<br />

On Monday when the fridges are<br />

empty, get in there and check it out,<br />

smell it, touch it — only serve food<br />

to your customers you would serve<br />

to your kids.” FH<br />

FOODSERVICEANDHOSPITALITY.COM<br />

MARCH 2020 FOODSERVICE AND HOSPITALITY 29

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