FH0320
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STAND<br />
A N D<br />
DELIVER<br />
OPERATORS ARE GRAPPLING WITH THE DYNAMICS CREATED<br />
BY DEMAND FOR THIRD-PARTY DELIVERY BY DANIELLE SCHALK<br />
The Challenge |<br />
Much has been written about the proliferation<br />
of third-party restaurant delivery and<br />
its impact — actual, perceived and potential<br />
— on the foodservice industry. As a young,<br />
evolving market segment, it poses a number<br />
of challenges for operators. “It’s not necessarily<br />
a mature market,” says Sylvain Charlebois,<br />
professor, Food Distribution and Policy,<br />
Faculties of Management and Agriculture at<br />
Dalhousie University. “Technology is affecting<br />
all sectors within foodservice. This is a disruptive<br />
phenomenon and it’s going to be interesting<br />
to see how things go.”<br />
As operators attempt to navigate this<br />
disruption, there are concerns about putting<br />
elements of quality and guest experience into<br />
the hands of couriers. In fact, “quality/service<br />
control” was identified among the top-three<br />
negative aspects of doing business with thirdparty<br />
delivery services in Restaurants Canada’s<br />
Q1 2019 Restaurant Outlook Survey.<br />
However, Alan Bekerman, founder and<br />
CEO of Toronto-based iQ Food Co., feels<br />
customers understand the compromise they’re<br />
making in order to benefit from the convenience<br />
of delivery.<br />
“We recognize there’s an element of trust<br />
and, ultimately, risk [involved] when you have<br />
somebody you don’t know delivering food<br />
and representing your brand…[But,] customers<br />
understand this courier is just doing their<br />
job…they’re running around the city dropping<br />
things off.”<br />
On the other side of the delivery-courier<br />
coin, the growing pains associated with the<br />
gig economy as a whole are also impacting<br />
third-party restaurant delivery.<br />
As the couriers working under these<br />
companies are classified as independent<br />
contractors, they don’t fall under traditional<br />
labour laws and aren’t ensured standards such<br />
a minimum wage and health benefits. This<br />
has resulted in app-based workers around<br />
the world launching protests and pushing to<br />
unionize.<br />
“People are concerned about the rights<br />
iSTOCK.COM/DVULIKAIA<br />
30 FOODSERVICE AND HOSPITALITY MARCH 2020 FOODSERVICEANDHOSPITALITY.COM