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MONTHLY NEWS AND UPDATES FOR THE FOODSERVICE INDUSTRY<br />

SIAL CANADA [PHOTOGRAPHY AND ADVERTISEMENT]<br />

BIENVENUE<br />

AUX GOURMETS<br />

SIAL Canada returns to Montreal<br />

The only event of its scale in<br />

Canada, SIAL’s 2020 event<br />

in Montreal will bring<br />

together more than 1,200<br />

national and international<br />

exhibitors from 50 countries and<br />

host more than 18,500 buyers from<br />

Canada, the U.S. and 60 other countries.<br />

The event runs from April 15<br />

to 17, 2020 at the Palais des congrès.<br />

The SIAL Montreal subsidiary<br />

of the global SIAL brand, launched<br />

in 2001, was the brainchild of three<br />

event shareholders — the ADAQ, the<br />

Agri-Food Export Group Quebec-<br />

Canada and Comexposium — and<br />

offers a complete range of food<br />

categories, including foodservice,<br />

retail, catering and food processing.<br />

SIAL also shines the spotlight regional<br />

specialties from around the world.<br />

In 2009, SIAL Montreal rebranded to<br />

SIAL Canada to reinforce its national<br />

and international position.<br />

During the three-day tradeshow,<br />

SIAL boasts more than 50 activities<br />

and events centred around market<br />

SIAL<br />

CANADA<br />

FAST|FACTS |<br />

240,000<br />

SQ. FT.<br />

OF EXHIBITOR<br />

SPACE<br />

25,000<br />

PROFESSIONAL<br />

VISITORS<br />

1,200+<br />

EXHIBITORS<br />

50<br />

EXHIBITING<br />

COUNTRIES<br />

trends and the latest innovations.<br />

Conferences and panel discussions are<br />

held by industry experts to provide<br />

business inspiration.<br />

Events include The SIAL<br />

Innovation competition, an international<br />

competition that rewards the<br />

best innovations in food and nonfood<br />

related products.<br />

“The landscape of our industry has<br />

changed considerably,” says Xavier<br />

Poncin, executive director of SIAL<br />

Canada. “Whether you’re looking at<br />

market concentration, the arrival of<br />

new players, changes in consumption<br />

habits with increasing focus on digitization<br />

and personalization, or even<br />

developments in international trade,<br />

for manufacturers, it’s no mean feat<br />

finding the right solutions. With our<br />

buyer programs, series of conferences,<br />

product lines organized by type, central<br />

experts’ hub and special events,<br />

SIAL Canada is the ideal platform to<br />

help you understand and meet the<br />

challenges of tomorrow.”<br />

In 2010, SIAL Canada started alternating between an edition<br />

in Montreal and one in Toronto, Canada’s economic capital.<br />

FOODSERVICEANDHOSPITALITY.COM<br />

MARCH 2020 FOODSERVICE AND HOSPITALITY 5

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