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Story & Photos // Michelle Hockman<br />
Stop and taste the (artful) coffee<br />
Driving on Paoli Pike in Floyds Knobs, the smell of<br />
roasting cofee beans is enough to entice someone to<br />
stop into HobKnobb Roasting Company. Inside, the<br />
bright red roaster is hard to miss.<br />
Barbara Fischer, a New Albany native, will be there carefully<br />
roasting small batches of cofee beans surrounded by bags of<br />
green cofee beans and canisters of deep brown roasted cofee.<br />
She laughs and says “a lot of people think this is a big grinder<br />
but I tell them, no, it is a small roaster.” Fischer explained that<br />
“a lot of people don’t even know the beans are green” when<br />
they come over to observe the roasting process.<br />
The cofee comes from around the world and only the highest<br />
quality Arabica beans are found at HobKnobb. Each type<br />
of bean or blend of beans is specially roasted according to its<br />
unique favor profle. The beans are roasted in seven-pound<br />
batches, and each batch is roasted at the hand of an artist.<br />
Roasted cofee beans begin to lose their favor in as little as 24<br />
hours after roasting, so freshly roasted beans make the best tasting<br />
cofee. Typical grocery store cofee blends sit on the shelves<br />
for months.<br />
Fischer’s favorite beans are Sumatra, Ethiopian and Costa Rican.<br />
Her son originally had the idea to open a local cofee shop<br />
and roast the cofee beans on site, but Fischer was involved<br />
from the planning that started in 2003 and she took over as<br />
owner in 2005.<br />
Now HobKnobb roasts about 1,200 pounds of cofee beans<br />
per month. Their cofee can be found in many local restaurants<br />
and businesses such as Your Community Bank. In the cofee<br />
shop, they sell more “foo-foo” drinks than regular cofee and<br />
September/October <strong>2013</strong> • 36<br />
they also sell some tea.<br />
“Most cofee shops have cut down on the number of espresso<br />
shots in their drinks but ours have stayed the same” she said, and<br />
so the quality of the cofee shines even in the “foo-foo” drinks.<br />
Inside the cofee shop, Fischer’s artistic touches are everywhere<br />
from the walls that she painted herself to the copper tabletops<br />
that she had fashioned. Some tabletops are handmade<br />
mosaics of cofee cups or wine bottles.<br />
Even the ledge of the window is a mosaic. She painted the<br />
prominent display cabinet with a circus theme, and a papiermâché<br />
mermaid she fashioned graces the craft corner of the<br />
store. There also is a large sailfsh in the back corner.<br />
Along with the cofee drinks, tea sandwiches, and treats, the<br />
shop also sells handmade items from local artisans including<br />
many items made by Fischer or the baristas that work at the shop.<br />
At any given time, there are goat’s milk soaps, vintage jewelry,<br />
pottery, candles and hand knit items such as scarves and<br />
mittens. Craft items are available year round but they take a<br />
more prominent role in the fall and winter when patrons come<br />
to fnd unique handcrafted gifts for the holidays.<br />
Fischer always needs to have a project going to express her<br />
artistic creativity. She often gains inspiration from something<br />
she has seen and decides to try for herself. One of her latest<br />
projects are scarves out of muslin decorated with sharpie markers<br />
using a process to create a watercolor art efect.<br />
Knitting is her favorite pastime and she often knits while relaxing,<br />
especially in the winter. In the shop she has scarves and<br />
purses for sale that she has hand knit. The purses are wool and<br />
machine felted.