Boxoffice Pro - April 2020
Boxoffice Pro is the official publication of the National Association of Theatre Owners.
Boxoffice Pro is the official publication of the National Association of Theatre Owners.
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across the world, through partnerships<br />
with Pacific Theaters in Los Angeles, Capital<br />
Cinema in Beijing, and Arena Cinemas’<br />
Sihlcity theater in Zürich, Switzerland.<br />
ALAMO DRAFTHOUSE<br />
INTRODUCES<br />
SUBSCRIPTION PROGRAM<br />
IN ALL LOCATIONS<br />
Alamo Drafthouse Cinema’s<br />
subscription program, Season Pass,<br />
is now available to use at all 41 of the<br />
circuit’s locations across the country. The<br />
subscription program allows guests to<br />
visit Alamo Drafthouse locations every<br />
day for a monthly fee. The membership<br />
provides one regularly priced ticket per<br />
day, with reservations available up to<br />
seven days in advance.<br />
“This is a huge win for movie lovers,”<br />
said Tim League, Alamo Drafthouse<br />
founder and CEO. “The entire reason we<br />
opened the Alamo in the first place was<br />
to share the movies we love with as many<br />
people as possible, and Season Pass is<br />
the perfect means for folks to explore<br />
more and more films.” Alamo Drafthouse<br />
locations screened more than 2,100 different<br />
titles last year, the circuit reports.<br />
Season Pass is available for instant<br />
sign-up and immediate use in New York<br />
City, San Francisco, Los Angeles, Austin<br />
(Tex.), Denver, Phoenix, Raleigh (N.C.),<br />
San Antonio, Kansas City (Mo.), Yonkers<br />
(N.Y.), Springfield (Mo.), and New Braunfels<br />
(Tex.). In select regions, memberships<br />
are available via a waiting list, but all<br />
locations are expected to be open for<br />
everyone in the coming months.<br />
Season Pass subscriptions renew<br />
monthly, with no annual commitment.<br />
Pricing varies by location and<br />
corresponds to each Alamo Drafthouse<br />
location’s average ticket pricing, with<br />
pricing ranging from $14.99 to $29.99 per<br />
month in big cities like Los Angeles and<br />
New York. The membership also works<br />
for screenings in 3-D, 70 millimeter, Dolby<br />
Atmos, and The Big Show premium large<br />
format, with a $1.99 surcharge per ticket.<br />
Members with accompanying friends and<br />
family members can purchase additional<br />
regular-priced tickets at the same time,<br />
or they can add up to four extra seats—<br />
similar to “plus ones”—to their monthly<br />
Alamo Season Pass subscription at a<br />
discounted price.<br />
“Season Pass is the perfect<br />
means for folks to explore<br />
more and more films.” —Tim<br />
League, Alamo Drafthouse<br />
<strong>April</strong> <strong>2020</strong><br />
29
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