Boxoffice Pro - April 2020

Movie Theater Attendance and Streaming
Consumption, ‘Dual-Consumers’ by Age
*Means are reported as 95% trimmed means
Mean* movie visits
over the last 12 months
Age
Mean* hours spent streaming
per week over the last 12 months
6.8
13-17
sample size 358
10.5
5.6
18-37
sample size 741
8.5
6.1
38-52
sample size 385
9.5
6.1
53-72
sample size 236
6.9
“Average streaming hours per week
were higher for respondents who
visited a movie theater nine times or
more than respondents who visited a
movie theater only once or twice.”
Online Streaming Behavior of
Those Who Did Not Visit a Movie
Theater in the Last 12 Months
Did not stream 47%
1 to 3 hours
4 to 7 hours
8 to 14 hours
15 or more hours
Number of respondents
Mean* hours spent streaming
17%
12%
12%
12%
505
4 hr/wk
Those who attended movies in theaters more
frequently also tended to consume streaming
content more frequently.
For every race and age demographic, average streaming
hours per week were higher for respondents
who visited a movie theater nine times or more than
respondents who visited a movie theater only once
or twice. Moreover, respondents who visited a movie
theater only once or twice in the last 12 months
reported an average of seven hours of streaming per
week versus 12 hours of streaming per week for those
who visited a movie theater nine or more times.
Streaming Consumption for ‘Non-Moviegoers’
Survey results presented here include respondents
who did not see any movies in theaters in the last
12 months.
Those who did not attend a movie in a theater in
the last 12 months were more likely to report less
streaming activity than those who did attend at
least one movie in the same period.
Of those who didn’t visit a movie theater in the last 12
months, nearly half (47%) didn’t stream any online
content. Of that same group, only 24 percent streamed
online content for eight or more hours per week.
April 2020
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