May 2020
May 2020 issue of Foodservice and Hospitality magazine.
May 2020 issue of Foodservice and Hospitality magazine.
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Q&A<br />
the pivot to<br />
takeout and<br />
delivery<br />
As COVID-19 continues to impact foodservice<br />
operations across the country, an increasing<br />
number of operators are setting their sights<br />
on takeout and delivery<br />
INTERVIEW BY ROSANNA CAIRA<br />
THE PARTICIPANTS<br />
KEN OTTO<br />
CEO, REDBERRY<br />
JOHN F. LETTIERI<br />
PRESIDENT, HERO BURGER<br />
ISTOCK.COM/OLGA STRELNIKOVA<br />
Rosanna Caira: Since the World Health<br />
Organization declared COVID-19 a<br />
pandemic, most restaurants have<br />
been forced to close their operations.<br />
Takeout and delivery has become the<br />
only viable option for a lot of<br />
restaurant companies. How has your<br />
company morphed to this new reality?<br />
Ken Otto: It’s certainly been a time<br />
of pivoting almost every single day.<br />
Currently, at our Burger King and Pizza<br />
Hut [locations] in Alberta, we’re serving<br />
our guests exclusively through our drive<br />
thru. We’re one of the lucky ones — well<br />
over 90 per cent of our Burger Kings<br />
have the drive-thru lane and drive-thru<br />
window available to our guests. And<br />
we’ve relied on our partnerships<br />
with Uber, SkipTheDishes<br />
and, most recently, DoorDash<br />
to generate a substantial revenue<br />
stream through our delivery and aggregator<br />
partners.<br />
We closed our dining rooms for takeout<br />
primarily [out of concern] for the<br />
safety of our crew in our stores. And,<br />
obviously, revenues are down. But we’re<br />
lucky to have the drive-thru lanes. We<br />
were very supportive of our aggregator<br />
partners from the get go and have quite<br />
a loyal following on the three platforms.<br />
Right now, about 20 per cent of our sales<br />
are coming through the aggregator partners.<br />
We’re making our way through this.<br />
It changes every day.<br />
FOODSERVICEANDHOSPITALITY.COM<br />
MAY <strong>2020</strong> FOODSERVICE AND HOSPITALITY 21