SWOT Report I - Central Europe

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Touristic destination management While the Mansfeld-Südharz region has some strong cultural and touristic assets, the full potential of these have not been realised. The region has not succeeded in using its strong connection to Martin Luther to its full potential. The heritage of the reformation leader is currently more closely linked to places like Wittenberg or Eisenach, both being very successful in marketing their Luther heritage. The Mansfeld-Südharz district lacks a joint and comprehensive touristic marketing concept. For the moment the region’s touristic concept is only based on the efforts of single municipalities. Additionally, the region is located outside the central tourism hotspots of the Harz region, which makes the development of such potentials rather difficult. Negative location factors One of the most challenging weaknesses is the region’s negative demographic development, which is accompanied by a situation of low economic growth and severe financial restraints for the district. With no higher (academic) infrastructures in place, a high unemployment rate and a peripheral situation to the growth poles of Germany, the very base of the economic future of the region is put into question. A constant brain-drain of young and skilled people, combined with the fact that there are no strong economic clusters in the region, can be marked as a distinct disadvantage for all economic activities in the area. Opportunities Development of tourism market One opportunity for the region of Mansfeld-Südharz is its potential on the inland tourism market. In times of economic instability, rising fuel and energy costs, especially the inland tourism market will gain of importance. Here the region has a variety of different touristic features to offer and is well connected to the rest of Germany and the Harz tourist destination. Also the area offers something “new”, in the sense that the region is not yet “discovered” by the tourism industry. Additionally the region has a strong “branding” potential (“Luther”), which is important in a market, where increasingly strong trade names are required. Against the background of these potentials, the mining heritage could be an additional feature. SWOT Mansfeld-Südharz 16
Development of natural potentials Trends towards increasing raw material prices, as well as the increasing energy costs could both stimulate demand for the utilisation of natural potentials in the region. This could give new impulses for a (limited) reactivation of mining (i.e. the reprocessing of slag heaps) and new forms of energy production (i.e. biomass or geothermal energy production). Also the trend towards a decentralisation and diversification of the overall energy markets might indicate heightened opportunities for regional development initiatives in this sector. Importance of network structures There is a trend towards a heightened importance of informal network structures in planning and governance processes in general. The Mansfeld-Südharz region already has some experiences with such processes, as it has such a functioning network already in place (LEADER partnership). This means that the region is already accustomed to utilise such governance structures for the benefit of the region and would be more experienced to do so in the future. Threats Financial futures One of the most important threats to the development of Mansfeld-Südharz area is a worsening financial situation of the district and municipalities in the coming years. There is a general trend away from active redistribution policies aimed at weaker regions such as Mansfeld-Südharz in Germany, as well as on European level. For such regions this could mean a further downturn in local economic activities and an accelerated trend towards outmigration, which would severely hamper all efforts of such regions to invest/utilise its mining potentials and overall regional development options. Structural economic factors There is an increased importance towards a positioning of a region in the national/global market by means of i.e. regional marketing. This requires a shared vision and strategic concept within the region. If such a strategy is not developed and supported by regional actors, the region might lose further ground towards economic attractiveness and investment opportunities. SWOT Mansfeld-Südharz 17
Page 1 and 2: Title: Output No: CENTRAL EUROPE Pr
Page 3: INDEX OF CONTENTS 0. Summary ......
Page 6 and 7: 1. INTRODUCTION This “SWOT I Repo
Page 8 and 9: Research question: What are the reg
Page 10 and 11: such as the utilisation of natural
Page 12 and 13: SWOT Mansfeld-Südharz 12
Page 14 and 15: Introduction The following analysis
Page 18 and 19: Structural demographic factors In E
Page 20 and 21: Introduction The following analysis
Page 22 and 23: collapse of some projects (project
Page 24 and 25: Administrative changes The region o
Page 26 and 27: Introduction In the following the s
Page 28 and 29: annual exhibitions in the Art-Hall
Page 30 and 31: SWOT Zasavje 30
Page 32 and 33: Overview of internal factors In SWO
Page 34 and 35: mine areas. Unsolved ownership seve
Page 36 and 37: SWOT Sokolov East 36
Page 38 and 39: INTERNAL FACTORS STRENGTHS Resource
Page 40 and 41: Resources Regarding the regional fr
Page 42 and 43: � Higher interest for living in t
Page 44 and 45: Situation analysis According to the
Page 46 and 47: The last generation of the miners i
Page 48 and 49: mining and later the industrial sec
Page 50 and 51: Creating landscape management Furth
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Page 56 and 57: Combined SWOT results 56
Page 58 and 59: 3.1. Introduction The following ana
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possible stepping stone for other i
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Annex 68
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Annex 1. General profile Geographic
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Annex o Projects using cultural pot
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1. SWOT - General aims Annex Output
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Annex Identify risks (Weaknesses in
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ReSOURCE SWOT-Analysis I Region: Ma
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ReSOURCE SWOT-Analysis I Region: St
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ReSOURCE SWOT-Analysis I Region: Za
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ReSOURCE SWOT-Analysis I Region: So
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1. Settling companies in industrial
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and connected enterprises) function
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Annex 90
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Combined SWOT-Matrix Strengths Anne
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Combined SWOT-Matrix Opportunities
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Combined SWOT-Matrix Elements Annex
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Basis: SWOT - „Data template“ I
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Fig. III: Population development (t
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Fig. VII Unemployment rates 4 , 200
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SWOT Report I - Central Europe

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