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67<br />
Musician, 71, GBR.<br />
Eno is the man who launched Roxy Music,<br />
inspired David Bowie, reinvented Coldplay<br />
and pioneered ambient music.<br />
Brian<br />
Eno<br />
68<br />
Singer, 29, <strong>US</strong>A.<br />
After chart-topping success at an early age,<br />
JoJo fell out with her record label and was<br />
barred from releasing music for 10 years.<br />
JoJo<br />
SHAMIL TANNA, SOME WONDERFUL OLD THINGS/ALAMY, WARNER M<strong>US</strong>IC FLORIAN OBKIRCHER<br />
“Repetition allows your<br />
brain to be inventive”<br />
In 1975, music visionary Brian Eno and artist Peter<br />
Schmidt published Oblique Strategies—a box of 113<br />
cards that aimed to help artists break creative block.<br />
<strong>The</strong> likes of David Bowie, R.E.M. and Coldplay have used<br />
Oblique Strategies to explore new avenues of creativity.<br />
One of the cards reads “Repetition is a form of change,”<br />
and explains how to find inspiration when life feels like<br />
a loop; how to focus when life seems stagnant.<br />
“Repetition allows your brain to become inventive. It<br />
allows you to become a composer,” Eno says.<br />
“<strong>The</strong>re’s a 1959 essay by [cybernetician] Warren<br />
McCulloch titled What the Frog’s Eye Tells the Frog’s<br />
Brain. What was discovered is that the frog’s eye stays<br />
totally still. Stare at something and gradually what<br />
you’re looking at will disappear, because the rods and<br />
cones in your eye saturate and you no longer see the<br />
thing. That’s how a frog’s eye works. <strong>The</strong> frog sits<br />
there, saturates, and then, when a fly passes, that’s<br />
the only thing it sees. When you get absorbed in a loop,<br />
you focus on details you wouldn’t otherwise notice.<br />
So if life feels like a loop, don’t despair. Repetition<br />
is a useful exercise. It is what people who do mantras<br />
discovered many thousands of years before I did!”<br />
In the late ’70s,<br />
David Bowie used<br />
Oblique Strategies to<br />
create his legendary<br />
“Berlin Trilogy” of albums,<br />
including Heroes.<br />
Joanna “JoJo” Levesque’s 2004<br />
debut, “ Leave (Get Out),” hit No. 1<br />
on Billboard’s Mainstream Top 40<br />
chart when she was only 13.<br />
“Life is a marathon”<br />
“For 10 years, I didn’t own my own<br />
voice. It was horrible. How do you get<br />
through those times? <strong>The</strong>re’s no easy<br />
way. You’ll have good and bad days,<br />
but it’s important to have a support<br />
system that will see you through it,<br />
even when you’re not seeing a next<br />
chapter. I would focus on what I could<br />
control and take one step at a time,<br />
remembering life is a marathon. It’s<br />
like on the treadmill: You run your ass<br />
off for three minutes, slow down for<br />
the next two. In those two minutes, you<br />
recover and prepare yourself so you<br />
can face the next sprint fully charged.”<br />
JoJo’s new album, Good to Know, is out now on her own record<br />
label, Clover Music; iamjojoofficial.com<br />
THE RED BULLETIN 77