Best in France [ed. 1/2020]

URBAN
KERATIN FRANCE
FRENCH EXCELLENCE
FOR HAIR
2010, Marseille: URBAN KERATIN begins.
The business was born of the meeting
between Mélanie Audouin and Bernard
Bigiaoui, who decided to combine their 10
years of experience in the world of hairdressing
to develop an unprecedented concept. At that
time, there were many brands marketing
Brazilian smoothing treatments, but their
effectiveness was not always guaranteed and
it was difficult to ensure their origins. More
importantly, many of them were harmful to the
client’s health.
Together Mélanie and Bernard imagined a
powerful Brazilian smoothing formula that
would be formaldehyde-free.
The Concept: smooth hair while doing no
damage, and even protecting it.
It took long months of research, but they
succeeded in developing an original formula
based on keratin and amino acids that could
smooth and repair hair deep down with a
prolonged effect.
This revolutionary smoothing formula worked
on all types of hair, reducing curls up to 90%
for 3 to 5 months. Obviously it met with
immediate success, both in France and
abroad, and continues to be their best-seller
even today.
Thanks to this innovation, URBAN KERATIN is
rapidly becoming a point of reference for
keratin products.
ABOUT US
Company Name:
Urban Keratin France
Company Address:
15, Boulevard de St Loup
13010 MARSEILLE, France
Website:
www.urbankeratin.fr
Founded in:
2010
CEO:
Mélanie Audouin & Bernard Bigiaoui
Number of Employees:
Around 20
Activity:
Design, Manufacture and Marketing
of Hair Products
42 BESTINFRANCE
The brand now boasts a strong distribution
network in France, counting more than 350
points of sale, and stands out as the leader
in Brazilian smoothing. The company has
continued to grow, but always on a human
scale, with about twenty employees.
Today it is still loyal to its mission of developing
products that guarantee technology, passion
and ingenuity.