Best in France [ed. 1/2020]

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VELECTA PARAMOUNT PARIS FRENCH SAVOIR FAIRE IN CUTTING-EDGE INNOVATION Created in 1936 near Paris, Velecta Paramount launched the manufacturing of helmet hair dryers and copper washing tubs for hairdressing salons. Curling irons, heating brushes and other electrical tools for professional hairdressers were soon to follow. Then, in 1964, a revolutionary styling technique arrived in France: the Brushing. The same year, Velecta Paramount moved into a new factory in Romorantin and began manufacturing its first professional hair dryer called: Brushing! The company quickly invested in a very elaborate R & D structure. Its fundamental priority, always on trend, has always been to improve the environment and the daily life of salon professionals by providing them with tools of their trade that are increasingly powerful, quieter, lighter and with focus on ergonomics for maximum comfort. Since 2016, consumers have also been able to also enjoy using these advanced technologies. Patented technologies and ergonomics worthy of recognition by international design awards are just some of the most important innovations Velecta Paramount 100% has developed in its workships, which are still located in Romorantin in France. Above: President Michel Guillosson. Right: the plant in Romorantin. ABOUT US Company Name: Velecta Paramount Paris Company Address: Zac De La Grange 41200 Romorantin - France Tel: +33 02 54 94 12 10 Email: contact@velecta-paramount.com Website: www.velecta-paramount.com Started in: 1936 President: Michel Guillosson Export Manager: Yolande Mousnier 50 YEARS OF INNOVATION In 1965, Velecta Paramount brought forth the first professional hair dryer: the SaM (Blow Dryer). This 600-watt hair dryer was three times more powerful than other blow dryers available at that time. Always with hairdressers in mind, Velecta Paramount conducted a survey of 300 hairdressers with typical professional attributes
Velecta is proud to participate in international trade fairs, demonstrating their cutting-edge innovations. REASONS WHY 100% Made in France 100% Handmade Manufacturing company located in Romorantin in the region of Centre Val de Loire 80 years of expertise Integrated Research and Development Department and launched, in 1983, the TGR (Très Grande Rapidité) (Great Speed), as a nod to the TGV, (the High-Speed Train). This hair dryer combined the qualities necessary to enable hairdressers to work faster and with less fatigue. In 1989: Michel Guillosson took over Velecta Paramount, which was then a subsidiary of L’Oréal. In 1995, Velecta Paramount launched the Tempo SL. With the lowest noise level BESTINFRANCE 47
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