ce magazine june 2020 issue
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
1
Thanks to all who contributed to CE<br />
Magazine. Have an article you would like<br />
contribute? You can mail it to:<br />
CE, P.O. Box 8619<br />
Michigan City In 46360<br />
Or E-Mail it to<br />
computerease@juno.com<br />
CE Magazine® is part of OtherSide<br />
Ministries © all rights reserved<br />
Founder & Chief Editor<br />
Peter Nadal<br />
Editor<br />
Pamela Kennoy<br />
Our Writers<br />
Rodrigo Esperanza / Nomar Shaw<br />
Diane G / Big Poppa<br />
Outside Sour<strong>ce</strong>s On This Month <strong>issue</strong><br />
Amazon / Patrick Lucas Austin<br />
Time / The Seattle Times<br />
J.D. Biersdorfer / Max Eaglen<br />
In our vol. 3 Juno -<strong>2020</strong> <strong>issue</strong> 6<br />
5 CE MAGAZINE LINKS TABLET<br />
6 Hey Pete! Tripod<br />
10 Biz Cards board!! Hey its free<br />
11 From amazon - Selfie Stick &<br />
Tripod with Bluetooth remote<br />
13 Want to Take Better Smartphone<br />
Photos? Try These 10 Tips From Pro<br />
Photographers<br />
18 SLIDE earbuds<br />
20 State of the Art Print Technology<br />
23 Turn your smartphone photo into wall<br />
art with an app<br />
27 Something to enlighten you up<br />
Last Page Safe on 4 th of July<br />
CE Magazine® is part of OtherSide Ministries © all rights reserved<br />
Michigan City Indiana<br />
Vol 3 June <strong>2020</strong> <strong>issue</strong> 6<br />
Front Cover Picture by Ed Reese:<br />
Sunset Lake Okeechobee<br />
Art work by Peter Nadal<br />
Original Computer-Ease logo ©<br />
2
3
From<br />
Pete’s Desk!<br />
Welcome to Pete‘s Desk and if this is your<br />
1 st time reading CE Magazine we welcome<br />
you aboard. We here at CE Magazine comb<br />
the internet for those great articles that<br />
remain in obscurity. We find them and bring<br />
them back to the light on<strong>ce</strong> more for you,<br />
our readers; hen<strong>ce</strong> we do your searching for<br />
you.<br />
Our virtual CE Magazine is free and if you<br />
want to read more then click on the CE<br />
Magazine in blue. You will have from 2017<br />
1 st <strong>issue</strong> to <strong>2020</strong> our current <strong>issue</strong>.<br />
Our June <strong>issue</strong> you can say is part 2 of May<br />
<strong>issue</strong>, in this <strong>issue</strong> it‘s about photographs<br />
using only your <strong>ce</strong>ll phone. There are some<br />
great links you will find in CE Magazine<br />
Links Tablet and throughout the <strong>magazine</strong>.<br />
One of the apps that I played with is<br />
Automatic Background and you can find it<br />
in Google Play Store (for Android). You<br />
take a picture either live or from your file,<br />
then crop it and change the background, let<br />
me say it‘s a great app to play with as you<br />
can see the before and after pictures<br />
We have started taking ads and if you<br />
are interested drop us an email at:<br />
computerease@juno.com or mail<br />
us at CE, P.O. Box 8619, Michigan City<br />
In 46360 and we will send you a flyer of<br />
pri<strong>ce</strong>s and sizes available<br />
Enjoy our <strong>magazine</strong> and we hope you<br />
find it very informative.<br />
Peter<br />
Scammers try to swipe your SSN and some cash<br />
4
CE MAGAZINE LINKS TABLET<br />
By Nomar Shaw<br />
Better Mobile Phone Photography– 7 Easy Tips<br />
35+ Mobile Photography Tips For Taking<br />
Incredible Smartphone Photos<br />
How to Take Flattering Photos of Yourself<br />
How to take great holiday photos with your<br />
smartphone camera<br />
How to be a Photographer using Mobile Phone<br />
Fast & Easy Tips: How to Take Good Photos with<br />
Any Camera<br />
How to Create a Surreal Self-Portrait That Shows<br />
You Holding Yourself<br />
5
How do you do that?<br />
Last month <strong>issue</strong> we showed a 8" Selfie Ring Light with Tripod Stand & Cell Phone Holder,<br />
this month I’m showing you a Selfie Stick & Tripod with Bluetooth remote this is the best<br />
$25.99 investment you can make and you will love it!<br />
This picture taken shows you can angle it<br />
horizontal and take a picture of an item<br />
you may be selling or in our case, Slide<br />
Earbuds layout for an article on them on<br />
page 18. After you have taken the picture,<br />
transfer the picture to your computer, then<br />
crop the picture and adjust color if you<br />
have to. This is the result and no<br />
adjustment to picture was ne<strong>ce</strong>ssary.<br />
6
To further the testing of the tripod,<br />
I went to a local park nearby (now<br />
normally the pond is loaded with<br />
ducks and swans, but, not today)<br />
and took a series of pictures…<br />
TOP:<br />
Sun was bright on a cloudy day<br />
and the reflection you see is from<br />
my shirt… a hint: I recommend do<br />
all your settings in the car or<br />
shaded area. The top picture was<br />
shot with my Cyber-shot by Sony.<br />
Middle:<br />
The Cell phone on the tripod is a<br />
Samsung Galaxy S6 and using the<br />
remote that comes with the tripod<br />
was shot. No alterations were<br />
done to the picture<br />
Bottom… The Selfie and again no alterations were done to the picture and the best<br />
feature is NO SHAKING AND BLURRY PICTURES WITH THE TRIPOD!!<br />
7
Shot with my Cyber-shot by Sony<br />
Samsung Galaxy S6 Shot<br />
8
Circa 6-<strong>2020</strong><br />
And Have Fun With Your Selfies<br />
9
CE MAGAZINE ENDORSMENT!!<br />
10
From amazon a must have for serious Pictures<br />
And Selfies!<br />
Selfie Stick & Tripod with Bluetooth remote<br />
Selfie Stick & Tripod Fugetek, Integrated, Portable All-<br />
In-One Professional, Heavy Duty Aluminum,<br />
Lightweight, Bluetooth Remote For Apple & Android<br />
Devi<strong>ce</strong>s, Non Skid Tripod Feet, Extends To 51", Black<br />
by Fugetek<br />
$25.99 & FREE Shipping. Details & FREE<br />
Returns<br />
<br />
<br />
<br />
ALL-IN-ONE PROFESSIONAL SELFIE<br />
STICK & BUILT IN TRIPOD : No Need For<br />
A Separate Selfie Stick And Tripod. Great For<br />
Group Photos, Fa<strong>ce</strong>time, Adventure Shots,<br />
Instagram, Fa<strong>ce</strong>book Live, Vlogging.<br />
ULTRA EXTENDABLE AT 51", HARDLY<br />
TELL IT IS A SELFIE PICTURE! : Quick<br />
Flip Locks – No Twisting To Lock - Wobble<br />
Free Selfies - Toughest Material, Durable /<br />
Non-slip sure grip rubber handle. **REMOTE<br />
SHIPS IN HANDLE FACE DOWN,<br />
REMOTE IS NOT MISSING.<br />
FAST CONNECTING WIRELESS<br />
BLUETOOTH REMOTE : Use With Different<br />
Devi<strong>ce</strong>s. iPhone, Android, Digital Camera<br />
(Bluetooth may be incompatible with some<br />
cameras) - Compatible with iPhone iOS and<br />
Android 4.3 or newer (*iOS has no zoom feature. *Zoom works on limited<br />
Android devi<strong>ce</strong>s, Bluetooth remote incompatible with Go Pro). Our Bluetooth<br />
Uses Broadcom Inc Chips; The Best On The Market - Rechargeable Battery,<br />
300 Hours Standby, 1 Hour Full Charge. **REMOTE SHIPS IN HANDLE<br />
FACE DOWN. IT HAS 4 SCREWS.<br />
11
BUILT IN TRIPOD TO CAPTURE EVERY MOMENT : Extend The Feet<br />
On The Tripod And You Now Have A Standalone Selfie Stick. Equipped<br />
With Non- Skid Feet, For More Safety And Reliablity. Great For Lectures,<br />
Sporting Events, Presentations. ** Zoom Keys May Not Work With The<br />
Latest Google Pixel Phones.<br />
TWO AWESOME GIFTS IN ONE : What A Great Surprise To Get A High<br />
Quality Professional Selfie Stick And Tripod For The Same Pri<strong>ce</strong>. Everyone<br />
can use it and will love it. Friendly Customer Servi<strong>ce</strong> From Our Houston,Tx<br />
Offi<strong>ce</strong>. 1 Year Hassle Free Warranty.<br />
12
TIME<br />
Want to Take Better Smartphone Photos?<br />
Try These 10 Tips From Pro Photographers<br />
A woman photographs a rainbow over Cardiff City <strong>ce</strong>ntre on May 27, 2019 in<br />
Cardiff, United Kingdom.<br />
Matthew Horwood—Getty Images<br />
By Patrick Lucas Austin<br />
August 26, 2019 12:44 PM EDT<br />
Smartphone cameras have only gotten more phenomenal in the past three years,<br />
with companies beefing up photo resolution, adding more lenses, and integrating<br />
photo storage options that keep you snapping without fear of filling your camera<br />
13
oll. Ask anyone with an Instagram account and you‘ll soon discover the camera is<br />
the killer feature on any smartphone.<br />
If you‘ve got the latest and greatest smartphone, you should step up your<br />
photography game to match. So here are some tips from professionals, along with<br />
some ac<strong>ce</strong>ssory recommendations, that will take your snapshot game from amateur<br />
to Ansel Adams.<br />
First, start with a clean slate<br />
Before you shoot a single picture, you‘ll want to make sure your gear is in order.<br />
Often, that means doing a bit of pre-shot cleaning. ―That‘s the first rule for me,‖<br />
says portrait and fine art photographer Henry Oji. ―Always clean your phone<br />
camera lens before you take an image.‖<br />
While wiping your lens on your jeans might do the job, using coarse materials, like<br />
a cotton shirt, or a napkin you dipped in water, may end up damaging your lens<br />
over time. If you‘d like to keep scratches at bay, use a softer material — like a<br />
microfiber cloth — to clean any smudges off your camera lens.<br />
A little framing goes a long way<br />
Artfully framing shots may require a more creative state of mind, but that doesn‘t<br />
mean you have to line everything up all by yourself. Luckily, you can employ your<br />
camera to assist you when it comes to framing and composing your shots.<br />
In iOS, visit Settings and select Camera. From there, enable ―Grid‖ to deploy a<br />
rule-of-thirds overlay in the Camera app. That grid will help you better compose<br />
your image, and keep your shot parallel with any vertical or horizontal lines in your<br />
shot. On Android devi<strong>ce</strong>s, visit Settings > Apps > Camera, and select ―Grid<br />
Lines‖ to choose between a rule-of-thirds overlay or a square overlay for perfectly<br />
framed Instagram images.<br />
That framing is one part of composing the image itself — and so is making sure<br />
you‘re not capturing any unwanted subjects while you shoot. ―Composition,<br />
composition, composition!‖ says portrait and nightlife photographer Kenny<br />
Rodriguez, whose subjects rarely stay in one pla<strong>ce</strong> for long. ―I would suggest<br />
making sure that everything in the frame is there because you want it there.‖<br />
14
Ditch the digital zoom<br />
As much as you‘d love to get a closer look at that dog across the field, you might<br />
have to be content with a picture. But zooming in before you take the shot is not the<br />
solution. Digital zoom shots are simply cropped and resized images, unlike the<br />
optical zoom functionality you might find on a full-blown camera. Digital zoom<br />
will not only yield a grainy image, it will redu<strong>ce</strong> the resolution of the overall photo<br />
and exa<strong>ce</strong>rbate any vibrations from your hands, leaving you with an inferior<br />
representation of that adorable canine. That includes shots taken on phones with<br />
multiple camera lenses, like the iPhone XS or Samsung Galaxy Note 10+.<br />
In general, avoid digital zoom as often as possible — but knock yourself out with<br />
the telephoto lens on your smartphone, if it has one.<br />
Look for light before making your own<br />
The flash of an LED light from a smartphone doesn‘t flatter anyone, no matter what<br />
pose you‘re striking. And that glaring light coming from a single sour<strong>ce</strong> will more<br />
often than not give your images a harsh, odd-colored look compared to light being<br />
diffused from one or multiple sour<strong>ce</strong>s.<br />
Instead of depending on an underpowered light to properly illuminate your subject,<br />
try to find other sour<strong>ce</strong>s of light you can use, be it the waning sun, some indoor<br />
lights, or even some candlelight if you want to get artsy with it. If you‘re really at a<br />
loss for light, you could always employ another smartphone‘s flashlight mode to<br />
provide a more consistent light sour<strong>ce</strong>.<br />
Watch out for cloud storage shenanigans<br />
Cloud storage servi<strong>ce</strong>s, like Google Photos or iCloud, can be a great way to take a<br />
ton of photos without worrying about how much spa<strong>ce</strong> is left on your phone. But<br />
some of these servi<strong>ce</strong>s don‘t automatically store the highest possible resolution<br />
version of your photos, or, if you take lots of pictures, you may have to pay a<br />
monthly fee to back up all your high-res photos. ―A cloud-based backup servi<strong>ce</strong> is<br />
actually one of the best investments you can make,‖ says architecture photographer<br />
João Morgado.<br />
If you‘re willing to sacrifi<strong>ce</strong> image quality for increased storage spa<strong>ce</strong>, then feel<br />
free to send only low-res photos to the cloud. But if you want to hold onto every<br />
15
pixel, or prize image quality above everything, storing photos in their original<br />
format and paying the premium of a few bucks each month might be worth it.<br />
Steady yourself — or use a tripod<br />
If your shots of the city skyline look a little off-kilter, or your images during sunset<br />
seem a bit blurry, you should familiarize yourself with the photographer‘s most<br />
useful tool: the tripod. ―A good tripod … is absolutely essential, but for smartphone<br />
photographers it is usually left out,‖ says Morgado.<br />
Sure, a steady hand is always better than a shaky one, but neither can match the<br />
tripod‘s versatility when it comes to putting your own spin on your photos. ―It gives<br />
you an amazing range of new techniques and photography styles: long-exposures,<br />
time-lapse, low light photography, light painting and many many other uses.‖<br />
Pocket-sized tripods are perfect for smartphone photography, and are often devi<strong>ce</strong>agnostic,<br />
meaning you can use it with almost any phone. You can even purchase<br />
smartphone cases with built-in mounting threads to stick them on more professional<br />
tripods or other camera ac<strong>ce</strong>ssories like shoulder straps.<br />
Go remote with a shutter button<br />
Hate setting a timer and sprinting into frame only to get an awful picture out of it?<br />
Sounds like you need a remote shutter, an ideal ac<strong>ce</strong>ssory for shooting images that<br />
require a more steady hand, or self-portraits. ―Tapping the screen, no matter how<br />
careful you are, it will cause vibrations that will affect your photography,‖ says<br />
Morgado, whose architecture photography often requires long exposures. ―It is a<br />
no-brainer for long exposures and night photography and it will for sure improve<br />
your technique.‖<br />
Some devi<strong>ce</strong>s, like Samsung‘s Galaxy Note series of smartphones, feature an<br />
included stylus that doubles as an inconspicuous remote shutter button, and can be<br />
con<strong>ce</strong>aled in your hand or pocket when you‘re ready to take the shot. Not an<br />
Android fan? Remote shutters are pocketable, inexpensive, and connect to your<br />
phone via Bluetooth.<br />
Or tell your (Android) phone to take a picture<br />
Sin<strong>ce</strong> your smartphone‘s already constantly listening, waiting for you to demand its<br />
attention, why not make it take your selfies, too?<br />
16
On Android smartphones, you can ask your Google Assistant to take a photo, selfie,<br />
or timed image and watch your smartphone open the camera app. On Google‘s<br />
Pixel smartphones, you can have Google automatically detect the perfect moment<br />
for a photo, be it a big smile or a kiss, thanks to its AI-powered fa<strong>ce</strong> detection<br />
features like Top Shot and Photobooth.<br />
On iOS, Siri will open the camera app for you, though you‘ll have to press the<br />
button yourself.<br />
Experiment with exposure<br />
Exposure can make or break any photo, and is the differen<strong>ce</strong> between showcasing a<br />
subject in all their splendor, or ending up with a shot that leaves them looking like a<br />
shadow of their real self. ―Always tap the screen to lock focus on the subject you‘re<br />
photographing,‖ says Oji. ―This is particularly useful when shooting people against<br />
skies. It prevents you from having dark images.‖<br />
Of course, if that‘s the artistic look you‘re hoping to showcase to all of your<br />
followers, there‘s an easy fix. ―If you want silhouettes, just tap the sky, to<br />
underexpose your subjects.‖<br />
Portrait Mode works when there’s light<br />
Using any devi<strong>ce</strong>‘s ―portrait mode‖ feature, which simulates the shallow depth of<br />
field found in photos shot on professional cameras, will usually net you a more<br />
visually appealing shot. ―It‘s better for taking portraits of people,‖ says Oji.<br />
While everyone loves the look of a photo from an expensive ―real‖ camera, relying<br />
on it too much can hurt more than it helps, especially if your environment isn‘t<br />
exactly conducive to portrait shots, like in dimly lit rooms. ―But if you‘re using an<br />
iPhone, use portrait mode only when you have sufficient light.‖<br />
Note:<br />
For more information on this article and links click HERE<br />
17
By Rodrigo Esperanza<br />
Here at CE Magazine and Computer-Ease we are always trying all sorts<br />
earbuds that plug in the <strong>ce</strong>ll phone, but, not the wireless until know.<br />
Enter on the boss desktop SLIDE<br />
WIRELESS EARBUDS WITH MIC, now I<br />
would expect some were from 25 to 40<br />
dollars until I looked at the re<strong>ce</strong>ipt for<br />
5.95 plus tax, DO WHAT!! The boss<br />
walk in and said ―not bad, eh! Bought it at<br />
Five Below go-ahead and try it then write<br />
about it‖ Well how could I say no about<br />
writing this article about it, I tried it for 4<br />
days and I honestly say it is the bomb,<br />
music is clear and the control works real<br />
good and the <strong>ce</strong>ll phone calls ni<strong>ce</strong>ly clear, bass is little on the deep side. I<br />
put my <strong>ce</strong>ll phone in my pocket after setting up the bluetooth and plug the<br />
earbuds in my ears and may I say super comfortable and I could not feel<br />
18
them in my ears. Lasting battery power is only 3 hrs and I do recommend<br />
a battery bank for recharging on the go, personally I would not use a<br />
cigarette plug charge on it.<br />
Here is the whole package;<br />
If you don‘t have a Five Below nearby you then click on the highlighted<br />
link: SLIDE<br />
19
So, you want a<br />
State of the Art Print Technology<br />
How about this!<br />
Eh!<br />
Or this..<br />
20
Maybe this…this one by Vertical wall printing machine<br />
This is one of the newest technologies in printing, not on<br />
paper, but, on your wall! One such outfit is WallPen and<br />
they give a tour on their wall printing machine click the<br />
highlighted WallPen and when it comes up click on play me.<br />
How Much You Ask? Well click on wall printing machine<br />
and Google will open to all the different wall printer<br />
machines.<br />
Now, not all of us can afford that, but, there is a alternative<br />
21
Click on WALL PRINTS and the pri<strong>ce</strong> range is in our reach,<br />
here is one example from GEATBIGCANVAS …<br />
And they also will do your best <strong>ce</strong>ll phone pictures for you<br />
to hang up on your wall Create your own .<br />
So, go out and shoot your best picture, oh, don‘t forget your<br />
best background for your Selfies!<br />
22
The Seattle Times<br />
<br />
<br />
Business<br />
Technology<br />
Turn your smartphone photo into wall art with an app<br />
Dec. 6, 2019 at 8:02 pm Updated Dec. 7, 2019 at 8:50 am<br />
Apps like Prisma use sophisticated filters to turn ordinary photographs into digital artwork in a variety of<br />
painting and illustration styles. Several apps transform a memorable portrait or vacation shot into a ―painting‖<br />
suitable for hanging over the couch or sharing this holiday season. (Prisma via The New York Times) Less<br />
By J.D. Biersdorfer<br />
The New York Times<br />
23
Tired of the usual attention-getting filters you use to make your photos pop with<br />
stronger contrast or deeper color saturation? If you want to make a different type of<br />
eye-catching picture, consider an app that turns your images into artwork.<br />
With the right app, you can render your favorite photo into a digital version of paint on canvas, giving it a<br />
whole new look and feel. But you don‘t have to stop there: You can print your creation on canvas for home<br />
display or as a unique gift. And you can do it all on your smartphone or tablet. Here‘s how.<br />
Step 1: Go app shopping<br />
App stores are overflowing with photo-filter programs. To find one that makes your<br />
pictures look like handcrafted brushwork, narrow your search by using the keyword<br />
―paintings‖ or ―art.‖<br />
Check the app‘s specifications. If you want to eventually print your creation, you<br />
need to make sure the software can export the final file at a high resolution.<br />
Deep Art Effects is one of many apps that turn a cat snapshot into moody ethereal creations (much like cats<br />
themselves). (Deep Art Effects via The New York Times)<br />
24
Popular apps in the category include Deep Art Effects, which uses artificial<br />
intelligen<strong>ce</strong> to analyze the photo and apply a filter; the free app works on Android<br />
and iOS but offers in-app purchases of additional filters and other features for about<br />
$4. Prisma, a similar app for Android and iOS, has a free trial and a $30 annual<br />
subscription fee.<br />
If you favor the look of watercolors, the $5 Waterlogue for iOS may appeal. Other<br />
inexpensive options include the free (but aggressively ad-supported) Art Filter<br />
Photo Editor for Android. Visionist for iOS is also free, with in-app upgrades; the<br />
same developer makes the $3 Oilist for iOS as well. The versatile Brushstroke for<br />
iOS is $4, and additional paint styles can be purchased within the app.<br />
Step 2: Pick a picture<br />
Next, find your favorite vacation shot, pet portrait or other sentimental snap on your<br />
phone (or import it from a camera or computer). Make sure its resolution is high<br />
enough to print clearly at a large size. With newer smartphones capturing images at<br />
8, 12 and even 16 megapixels, fuzziness shouldn‘t be a problem.<br />
The printing servi<strong>ce</strong> you use should provide guidelines for files sizes. To check the<br />
size and dimensions of an image, open the file in Google Photos or in Apple‘s iOS<br />
Files app.<br />
Step 3: Fine-tune the photograph<br />
Your art app may also include standard tools for adjusting a photo‘s color and<br />
contrast. If not, use your devi<strong>ce</strong>‘s regular image-editing program, like Apple‘s<br />
Photos or Google Photos.<br />
Take a moment and check the composition of the shot you want to use. If you‘d like<br />
the subject to be more prominent, use the app‘s cropping tool to bring the focus<br />
front and <strong>ce</strong>nter. Cropping also trims out clutter in the background of your shot, like<br />
that other tourist who wandered into your camera frame.<br />
Step 4: Have fun with filters<br />
Take your time to play around with the available filters and try out different looks<br />
for your image. Many programs supply dozens of variations that can make your<br />
photo look like a 17th-<strong>ce</strong>ntury oil painting or modern manga art — and just about<br />
every style in between.<br />
25
In addition to preset filters, your app may include tools to manually adjust the look<br />
and intensity of a particular filter so you can fine-tune the image to your liking.<br />
Step 5: Print your ―painting‖<br />
On<strong>ce</strong> you have finished fussing with filters and saved your creation at the highest<br />
resolution possible, it‘s time to turn it into physical art. Pri<strong>ce</strong>s vary by size and<br />
printing surfa<strong>ce</strong>, and you may be able to order a print of your image on canvas right<br />
from the app itself. For instan<strong>ce</strong>, Deep Art Effects and Brushstroke include their<br />
own stores, and you can even order canvas prints right from Google Photos starting<br />
at around $20.<br />
If your app doesn‘t include printing options, sites like Canvas World and Easy<br />
Canvas Prints offer high-quality reproductions. Just upload your image file, pla<strong>ce</strong><br />
your order and pay. General photo-printing servi<strong>ce</strong>s like Snapfish and Shutterfly<br />
also create canvas prints, and you can output your pictures on posters, cards, mugs<br />
and other gift items. Drugstores like CVS , Walgreens and Bartells have similar<br />
output offerings.<br />
There‘s another advantage to making art out of your photos: It‘s a great way to dig<br />
up those memories buried on your phone and get them out where you can see them.<br />
For more on this article and links click HERE<br />
This story was originally published at nytimes.com. Read it here.<br />
26
Something to enlighten you up<br />
Where will technology take us – and what role will<br />
be play in the creation of our own future at work?<br />
By Max Eaglen | 12th October 2018 | Platform<br />
Max Eaglen is a founding director of Platform, a brand consultancy that co-create<br />
Customer Experien<strong>ce</strong> Centres and work with clients including Vodafone, TAG<br />
Heuer and British Gas.<br />
There is a point of time somewhere around 2045, according to futurist Ray<br />
Kurzweil, when our lives will be profoundly and irrevocably changed. At this point,<br />
computers, or rather AI, will surpass humans as the smartest kids on the block – a<br />
27
super AI intelligen<strong>ce</strong> that has long sin<strong>ce</strong> passed the Turing test (when a human is<br />
unable to distinguish a computer from another human) and is now able con<strong>ce</strong>ive<br />
ideas that no human has thought about in the past.<br />
Depending on your viewpoint, it‘s a future of opportunity to do great things or a<br />
deeply unsettling thought, and something that many will choose to ignore or refute.<br />
But the signs are already there that AI is beginning to sow its seeds in ‗virtually‘<br />
everything that we do – context aware web search, autonomous cars, drone<br />
delivery, Siri answering your emails and Google‘s Virtual Assistant booking your<br />
appointments.<br />
Businesses that don‘t adopt the technological advan<strong>ce</strong>s that we see becoming<br />
mainstream may struggle against those that do.<br />
We all know that today‘s ra<strong>ce</strong> is the ra<strong>ce</strong> for data. More data means more insights<br />
and more intelligen<strong>ce</strong>.<br />
As we delve deeper to discover the possibilities of what our clients‘ working and<br />
personal lives might be like in 2025 and 2050 and beyond, I can‘t help thinking<br />
―Where will technology take us and what role will we humans have to play in the<br />
creation of our own future’?<br />
As we exponentially create these new dynamics are we as human beings equipped<br />
to be part of it? Are we synthetically engineering our businesses without the luxury<br />
of time, of evolution? Without wanting to get too philosophical on the subject,<br />
when in our early history did we develop a conscien<strong>ce</strong>? And is it a foregone<br />
conclusion that AI will do the same?<br />
Just how this all plays out is something in which we should all have a say, but in the<br />
mean, non-virtual time, how should we, as human beings steer our businesses and<br />
use these technologies in a way that that helps, rather than competes with,<br />
humanity?<br />
At Platform we have developed a 3D virtual city to show clients how technology<br />
will help facilitate efficiencies in the future – an interactive city that can help clients<br />
navigate their way to learning about all the clever technologies that will one day<br />
make our lives easier – from buildings that efficiently manage their energy<br />
requirements and occupancy, to smart roadways that manage traffic flows, from<br />
neural la<strong>ce</strong> technologies helping us to cloud enhan<strong>ce</strong> our ‗brain power‘ to precision<br />
farming and 3D printed buildings.<br />
28
It helps to see technology in an ‗everyday‘ context, it helps us to understand how all<br />
that big data may actually help us. Its also quite empowering to work ‗back from<br />
the future‗, to see how and where these technologies started to appear and to think<br />
about how we might leverage them in positive, helpful ways.<br />
Digital technologies have influen<strong>ce</strong>d our working methodologies and how we work<br />
as teams; remote, distributed, flat hierarchy, agile playing to our strengths. They<br />
enable us to extract, pro<strong>ce</strong>ss, utilise huge amounts of information and make<br />
informed, rational decisions bringing new solutions to a problem.<br />
We are already seeing examples of automation of tasks in the workpla<strong>ce</strong> – social<br />
media sentiment analysis for customer servi<strong>ce</strong>s <strong>ce</strong>ntres, chatbots, automated hiring<br />
tools, meeting room booking systems, autofill, digital signatures, advan<strong>ce</strong>d<br />
workflow automation, call/meeting transcriptions, machine learning contract<br />
reviews.<br />
But, as we are integrating more digital technologies into our workpla<strong>ce</strong>s are we<br />
providing more spa<strong>ce</strong> to think or more tools to do more work? And how do we, as<br />
fallible human beings, stack up against self-learning computer power, who can<br />
disagree that life has become busier and more stressful for most?<br />
As creators of this technology the choi<strong>ce</strong> of where it leads is ours, we should make<br />
choi<strong>ce</strong>s not just on the advan<strong>ce</strong>ment of technology for technology‘s sake but for the<br />
betterment of humankind.<br />
As for what role we play in business of the future. The answer I believe is to weave<br />
tech into life and life into tech so that it tells us what we could do, but not what to<br />
do.<br />
I love technology but I also love being my own boss, I like making decisions, I like<br />
gut feel, I like taking calculated risk, I like being informed, I like owning my future.<br />
I know I get it wrong sometimes but, fundamentally, our fallibilities are what makes<br />
us evolve.<br />
If we consider technology to be the answer to everything then we also seal our own<br />
fate. If we use technology to help us grow our business do things quicker and allow<br />
ourselves to be more creative, inventive, inspiring, different, unpredictable,<br />
spontaneous, compassionate, caring, considerate then I believe we will be on the<br />
right track for many years to come.<br />
29
At Platform we embra<strong>ce</strong> technology. We love taking journeys with our clients into<br />
Smart Cities to illustrate what their pla<strong>ce</strong> in the world might be in the future. Yet<br />
we imagine people in that city. People making the decisions about how that tech<br />
will evolve and guiding clients on the right way to facilitate that tech. Not just<br />
making tech for tech‘s sake – but for humans‘ sake…<br />
Interested in hearing leading global brands discuss subjects like this in person?<br />
Find out more about Digital Marketing World Forum (#DMWF) Europe, London, North America, and<br />
Singapore.<br />
30
On this 4 th of July keep your faithful companion and<br />
your children safe. Keep on reassuring your dog it’s<br />
alright and watch your little ones around the<br />
fireworks. Have a happy, safe and wonderful 4 th !<br />
31