Marketing and Sales - Madame Tussauds

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Promotion Meet your match • Using the worksheet, can you match the promotional technique to its correct explanation?
Promotional technique Advertising Sales Promotion Public Relations Personal Selling Promotion Definition Displaying or broadcasting information about a particular product or service. You have to pay for the space you feature on. Can be carried out in a number of ways, including: television, radio, the internet and newspapers. Short-term tactical marketing tools which are used to achieve specific marketing objectives, for example money off vouchers, free gifts with purchase and competitions. Relies on persuading newspapers and publications to feature a product, attraction or service as part of its editorial content. One way this is achieved is by sending press releases to journalists. Training staff to be more effective in making sales to people who approach the business for information and help.
Page 1 and 2: Marketing and Sales
Page 3 and 4: The marketing mix • The marketing
Page 5 and 6: Consider each of the Ps. What do yo
Page 7 and 8: The marketing mix Price • This is
Page 9 and 10: The marketing mix Place • Place i
Page 11 and 12: Product What about me? • It is im
Page 13 and 14: Product Enjoy the Spirit of London
Page 15 and 16: Exploring the marketing mix for Mad
Page 17 and 18: What is Madame Tussauds competitive
Page 19 and 20: Exploring the marketing mix for Mad
Page 21 and 22: • …the attraction itself •
Page 23 and 24: Think about the following aspects w
Page 25 and 26: Exploring ‘place’ for Madame Tu
Page 27: Brainstorming promotion
Page 31 and 32: Promotion What an advert! • Can y
Page 33 and 34: Advertising These appeared on poste
Page 35 and 36: Direct marketing Madame Tussauds se
Page 37 and 38: You’ve got the job! Promotion •
Page 39 and 40: Understanding the costs of running
Page 41 and 42: Costs of running a business • In
Page 43 and 44: Matching exercise: Answers Definiti
Page 45: Making a profit: Answers Cost and f

Marketing and Sales - Madame Tussauds

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