Marketing and Sales - Madame Tussauds
Marketing and Sales - Madame Tussauds
Marketing and Sales - Madame Tussauds
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Promotional<br />
technique<br />
Direct marketing<br />
Sponsorship<br />
Events<br />
Displays<br />
Promotion<br />
Definition<br />
Involves sending or giving promotional materials directly<br />
to customers either by post, over the telephone, email or<br />
door-to-door.<br />
When one organisation gives financial (or other) support<br />
to something in exchange for their name being<br />
associated with that product or event.<br />
Planned <strong>and</strong> organised occasion(s) that is used to raise<br />
awareness of the product or service, or to drive visitors to<br />
purchase the product or service.<br />
If attractive <strong>and</strong> eye-catching, these can be quite effective<br />
in creating interest <strong>and</strong> sales. These often feature at<br />
major leisure, travel or tourism exhibitions.
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