Marketing and Sales - Madame Tussauds

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Cost and figures detailed for these questions are fictitious. Making a profit • Madame Tussauds has decided to stage a special week long (7 days) Hollywood vs. Bollywood event at the attraction • 7,500 visitors are expected every day and tickets are being sold at £24.47 per person • Once at the attraction, they expect the average person to spend a further £6.27 on merchandise • Using worksheet 12, complete the profit and loss sheet for the event
Making a profit: Answers Cost and figures detailed for these questions are fictitious. Turnover Gross profit Net profit Gross profit margin Net profit margin £1,613,850 £1,348,600 £768,600 83.56% 47.63%
Page 1 and 2: Marketing and Sales
Page 3 and 4: The marketing mix • The marketing
Page 5 and 6: Consider each of the Ps. What do yo
Page 7 and 8: The marketing mix Price • This is
Page 9 and 10: The marketing mix Place • Place i
Page 11 and 12: Product What about me? • It is im
Page 13 and 14: Product Enjoy the Spirit of London
Page 15 and 16: Exploring the marketing mix for Mad
Page 17 and 18: What is Madame Tussauds competitive
Page 19 and 20: Exploring the marketing mix for Mad
Page 21 and 22: • …the attraction itself •
Page 23 and 24: Think about the following aspects w
Page 25 and 26: Exploring ‘place’ for Madame Tu
Page 27 and 28: Brainstorming promotion
Page 29 and 30: Promotional technique Advertising S
Page 31 and 32: Promotion What an advert! • Can y
Page 33 and 34: Advertising These appeared on poste
Page 35 and 36: Direct marketing Madame Tussauds se
Page 37 and 38: You’ve got the job! Promotion •
Page 39 and 40: Understanding the costs of running
Page 41 and 42: Costs of running a business • In
Page 43: Matching exercise: Answers Definiti

Marketing and Sales - Madame Tussauds

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