Marketing and Sales - Madame Tussauds

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Madame Tussauds uses a variety of promotional techniques to tell customers about its attraction, what it has to offer and to encourage them to visit. Here are four examples… examples
Advertising These appeared on posters sites around London.
Page 1 and 2: Marketing and Sales
Page 3 and 4: The marketing mix • The marketing
Page 5 and 6: Consider each of the Ps. What do yo
Page 7 and 8: The marketing mix Price • This is
Page 9 and 10: The marketing mix Place • Place i
Page 11 and 12: Product What about me? • It is im
Page 13 and 14: Product Enjoy the Spirit of London
Page 15 and 16: Exploring the marketing mix for Mad
Page 17 and 18: What is Madame Tussauds competitive
Page 19 and 20: Exploring the marketing mix for Mad
Page 21 and 22: • …the attraction itself •
Page 23 and 24: Think about the following aspects w
Page 25 and 26: Exploring ‘place’ for Madame Tu
Page 27 and 28: Brainstorming promotion
Page 29 and 30: Promotional technique Advertising S
Page 31: Promotion What an advert! • Can y
Page 35 and 36: Direct marketing Madame Tussauds se
Page 37 and 38: You’ve got the job! Promotion •
Page 39 and 40: Understanding the costs of running
Page 41 and 42: Costs of running a business • In
Page 43 and 44: Matching exercise: Answers Definiti
Page 45: Making a profit: Answers Cost and f

Marketing and Sales - Madame Tussauds

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