Marketing and Sales - Madame Tussauds

Promotional
technique
Advertising
Sales Promotion
Public Relations
Personal Selling
Promotion
Definition
Displaying or broadcasting information about a particular
product or service. You have to pay for the space you
feature on. Can be carried out in a number of ways,
including: television, radio, the internet and newspapers.
Short-term tactical marketing tools which are used to
achieve specific marketing objectives, for example money
off vouchers, free gifts with purchase and competitions.
Relies on persuading newspapers and publications to
feature a product, attraction or service as part of its
editorial content. One way this is achieved is by sending
press releases to journalists.
Training staff to be more effective in making sales to
people who approach the business for information and
help.