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Janoschka magazine Linked_V5_2020

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issue #5 ©<br />

l i n k e d<br />

27<br />

PS<br />

Polystyrene<br />

e.g. food packaging,<br />

polystyrene packaging,<br />

insulation<br />

others<br />

Various Plastics<br />

e.g. toys, cases, DVDs, clothing,<br />

ropes, parachutes, toothbrushes,<br />

casing of electrical appliances<br />

A world without plastic? Hard to imagine, isn’t it?<br />

Your day starts with a plastic alarm clock.<br />

Then you take a shower using shampoo out of a<br />

bottle that wouldn’t even exist without plastic<br />

any more than the water pipes would. Then<br />

there’s the plastic steering wheel in your car, your<br />

plastic jogging shirt, desk and telephone.<br />

You round off the day watching a plastic TV,<br />

eating snacks out of a plastic container. Before<br />

bed you brush your teeth with a plastic toothbrush.<br />

cons and analysing all the follow-on costs of a<br />

given product as well as providing consumers<br />

with more information. Without this information,<br />

consumers are unable to make purchasing decisions<br />

based on the sustainability of a product.<br />

What we need are new solutions for different<br />

kinds of mono-plastics as well as entirely novel<br />

solutions for paper and cardboard packaging.<br />

If packaging material is to be recycled, the quality<br />

of the so-called recyclate – i.e. the granules<br />

of recyclable plastic – will need to be improved.<br />

One way of doing this is to ensure that overprints<br />

can be separated from the basic material<br />

as easily as possible. Currently, new solutions<br />

and processes for de-inking – i.e. dissolving the<br />

printing ink out of the packaging material – are<br />

being developed and tested.<br />

For printed paper, de-inking is already an established<br />

industrial process. For plastic, it is<br />

currently not yet available on an industrial scale.<br />

But even today, high-quality recyclate is already<br />

a scarce commodity, and demand is likely to<br />

increase considerably in the future. We don’t<br />

need to be soothsayers to realise that since<br />

de-inking is a key technology for obtaining highquality<br />

recyclate, we can expect major technical<br />

advances in this area in the near future.<br />

The crowning achievement –<br />

Frosch washing liquid,<br />

the frog "king"<br />

Reverse engineering means starting at the end of a product<br />

cycle and thinking backwards. In other words, starting<br />

with the question of what properties does a piece of used packaging<br />

have to have in order to be recycled into a raw material<br />

of virtually the same quality as the original material?<br />

This packet of washing liquid is composed of 100% recyclable<br />

mono-material. Even the de-inking problem has already<br />

been solved, because the printing is not on the packaging itself<br />

but on a thin banderol of the same material that can be<br />

peeled off and hence separated during the recycling process.<br />

This especially sustainable solution won the company a World-<br />

Star Award in <strong>2020</strong> and the German Packaging Prize in 2019.

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