Janoschka magazine Linked_V5_2020

e d i t o r i a l
issue #5 ©
l i n k e d
3
Dear Reader,
It's a colourful world, to paraphrase Louis Armstrong. Yet this is
a reality that means something different to each of us. It is an
aspect of our world that we now take for granted, but it hasn't
always been that way. Homer describes the sea as being winecoloured
or purple. Were he and his fellow Greeks colour blind?
Probably not, according to scholars. For us humans the world
has always been full of colours, yet for a long time we didn't
have the words for them.
Our sector would be unthinkable without colour. That's why the
topic runs like a golden thread all the way through LINKED#5.
This edition outlines how colours have been produced through
the centuries, highlighting the most daring substances and
methods, some of which even proved lethal! It reports on the
broad advancements that have resulted in high-performance
state-of-the-art printing ink. And it looks at the effect of colours
and the importance for brand identity and artwork of presenting
them uniformly in all markets and through all channels.
Our mission is to promote the diversity and brilliance of colours.
In a metaphorical sense "colourful" means that our company
values, respects and supports individuality and the diversity
which that implies. In a more literal sense we use innovations
and know-how to ensure that our clients' world – and the world
in general – remain full of colour.
So let me invite you to join us on a journey through this fascinating
world and allow yourself to be surprised by the many different
aspects of colour revealed to you in this edition in an informative
and entertaining way – by Janoschka and Linked2Brands.
With this in mind: We wish you an enjoyable read!
Yours,
Alexander Janoschka
member of the executive board