Janoschka magazine Linked_V5_2020

issue #5 ©
l i n k e d
73
Linked2Brands Brazil, whose clients include food and nonfood
brands on the South and Central American markets.
International market research studies* predict rising sales figures
for the global packaging industry even as it undergoes a
transition. On the one hand, the industry is rather traditional,
in many cases sticking to the same materials. On the other
hand, innovative ideas provide an impetus to seek out new
markets, materials and high-grade market applications. Demographic
changes are another important factor. Many experts
believe that newly formulated customer expectations,
rising purchasing power in threshold countries and the increased
use of technology are leading to a major rethink in
the industry. This can be seen in the expanded product portfolios,
the wider range of packaging sizes and more diverse
manufacturing processes.
In the case of consumer goods (FMCG), packaging forms the
key interface between a brand and its customers. When it is
time to change the packaging, the specialists from Linked-
2Brands step in and ensure that the brand-defining elements
always retain the same appearance on the different packaging
sizes and for each product variant. After all, this is the only
way for them to send the crucial signals that guarantee an
unmistakable identity on the market and provide the typical
brand experience.
* Smithers Pira, The Future of Global Packaging to 2020
www.linked.global