2020 Kentucky Nurses Association Convention

2020 Kentucky Nurses Association
(FY 2018 – 2019) 16 media exposures/impressions including those promoting school nurses, changing
the image of nursing, curbing workplace violence against nurses and event coverage for “Love a Nurse”
and “Taste of Health”.
2. Increase visits to KNA through social media by 20% annually beginning January 2018 (measurement
link through ANA)– results:
(FY 2019 – 2020) – 14% increase from 2018 – 2019 (FB followers); 13.4% increase (FB likes) and 23%
increase in Twitter traffic Year Over Year (YOY) - YOY are not available for Instagram and LinkedIn
(FY 2018 – 2019) – increased Facebook likes by 35% and Twitter by 74%; launched new website.
3. Increase nurses on Boards and Commissions by 15% annually beginning January 2019 (measurement
link through ANA)– results:
(FY 2019 – 2020) – nurses on boards and commissions:
Final
Total Board Service 117
Counting Board Service 74
Board Service & Want to Serve 53
Want to Serve 139
June 2019 Total # Needed to reach goal % of goal
Total Board Service 70
Board Service & Want to Serve 35
Want to Serve 124
Counting Boards 52 99 34%
(FY 2018 – 2019) – 23 nurses on boards and commissions.
No formal program in place such as the model offered by ANA to encourage this type of activity.
4. Develop/implement partnerships to include statewide healthcare leaders/organizations and increase
by 10% annually– results:
(FY 2019 – 2020) – launched affiliates program and recruited five (5) nursing organizations including
the Kentucky Association of Nurse Anesthetists, Kentucky Organization of Nurse Leaders, Black
Nurses Association of Louisville, Association of perioperative Nurses and the National Black Nurses
Association – Kentucky Chapter. Due to COVID-19 pandemic, KNA diverted efforts in this area to
focus on providing extensive support to nurses and all frontline workers throughout the state.
(FY 2018-2019) – began work on affiliates program
Promote and expand Nightingale program by 50% beginning June 2018 – results:
(FY 2019 – 2020) – 36 through February 2020 – due to COVID-19, KNA temporarily suspended
in-person tributes. Members of the Kentucky Nurses Foundation (KNF) continue to reach out to
bereaved families by sending cards/condolences.
(FY 2018 – 2019) – 36; 63 percent increase.
5. Develop and implement volunteer program by June 2018– results:
(FY 2019 – 2020) – formal program implemented; 111 volunteers; 1080 volunteer hours for a dollar
value of $27,464.
(FY 2018 – 2019) – formal program not implemented; 360+volunteer hours.
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