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One clear differen<strong>ce</strong> in the onboarding for this devi<strong>ce</strong> compared to past hardware is<br />
that a Fa<strong>ce</strong>book account is now required to activate the headset. For a small<br />
subsection of folks this might be a dealbreaker, but it‟s not the most surprising<br />
development, as Fa<strong>ce</strong>book has been slowly opting to treat Oculus as more of an<br />
internal division rather than a distinct organization.<br />
The fact is, a de<strong>ce</strong>nt amount of people do hate Fa<strong>ce</strong>book. After I watched the so-so<br />
documentary The Social Dilemma on Netflix this weekend, it‟s also becoming<br />
clearer to me that even if popular culture trends back towards an excitement and<br />
hopefulness surrounding the tech industry over time, the scrutiny being paid toward<br />
the impact of social media companies on society will probably continue to drive<br />
distaste for Fa<strong>ce</strong>book. That‟s a liability for Oculus, but time will tell how<br />
substantial of one it is.<br />
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