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Social Media Marketing

The definitive guide to getting started with social media

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THE DEFINITIVE GUIDE TO SOCIAL MEDIA MARKETING 10

The good news? This can be changed. No matter what category and

designation you choose, you can always edit and change the selection via

your Admin panel.

Now, follow the prompts to fill out information and set your Page to “live.”

If you need more time to work on getting it just right, you can leave the

Page online (others can’t see it or Like it) until you are ready.

How often to update

Be sure to keep your About page up-to-date. Review the page at least

quarterly to ensure its accuracy – and remember to update the listed

business hours as soon as you change them. It doesn’t make for happy

customers if your posted hours don’t match your actual hours.

Facebook Success Spotlight: eCreamery in

Omaha, Nebraska

Check them out: www.facebook.com/eCreamery

Created in 2004, eCreamery is an ice cream shop in Omaha, Nebraska, that

also sells its ice cream and gelato for mail order via their website, www.ecreamery.com.

The unique business has been on Facebook for about five years, says owner Abby Jordan.

“Review the page at least quarterly

to ensure its accuracy”

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