Social Media Marketing

THE DEFINITIVE GUIDE TO SOCIAL MEDIA MARKETING 18
Planning techniques
Depending on your business, you can create a calendar of what to post and
when. Always add fresh, recent content or your Page will seem stif and
dated.
Responding to criticism
In any open forum, criticism will happen. It’s how you respond to it that
matters most. First, don’t be defensive. Criticism of your business isn’t a
personal attack . Listen, respond appropriately and take it online if it gets
too heated. Avoid deleting criticism (that always looks bad) unless the
attacks are personal or offensive to others. As eCreamery’s Jordan says,
try to make it right. “Everybody’s going to make mistakes. No business is
perfect,” says Jordan.
The Bottom Line
Facebook is a social media marketing tool that gives you many
opportunities for organic and paid promotions to spread the word about
your small business. Jump in and get started using the tips in this guide
and have fun.
“Jump in and get started using the tips
in this guide and have fun.”