Social Media Marketing

THE DEFINITIVE GUIDE TO SOCIAL MEDIA MARKETING 20
Twitter is a popular microblogging platform where users share short
status updates including links to webpages, photos and articles. Twitter is
a great way for smaller businesses to build a following, announce news or
promotions and respond to customer questions, or even complaints. Being
succinct in your tweeting is absolutely essential on this platform. Say what
you need to say in as few words and characters as possible.
Who’s on Twitter?
According to a poll by the Pew Internet and American Life Project,
15 percent of Americans who use the Internet are on Twitter, and eight
percent tweet daily. Additionally, those in urban and suburban areas are
more likely to use Twitter than their rural counterparts.
Those groups aren’t the only folks on Twitter, though. Mothers, young
professionals, media outlets and more all have a strong presence on the
platform. Twitter attracts small businesses who want to reach clients
through the fast-moving platform. For instance, The Cupcake Truck
“Say what you need to say in as few
words and characters as possible.”