Social Media Marketing

THE DEFINITIVE GUIDE TO SOCIAL MEDIA MARKETING 40
in that Circle will receive an email about your update. Sounds good, right?
Not always. Use this feature sparingly so only your most newsworthy or
important posts send an email
Creating Share-Worthy Content on Google+
Twitter is for conversations. Facebook is for community building. Google+
is for information. Think of it as the classroom or manual of social media
sites—and treat your postings as such.
What should you be sharing? You’ll want to share new content from
your website so that the links get that search engine boost from being
mentioned on Google+, but that’s not all. Google+ is the perfect place to
post tips, brief how-to items and articles that are more relevant to your
business. The more useful the post, the more likely it’ll be commented on
or shared. Basically, you want to inform and enlighten your audience by
being an expert in your field.
How Often to Post
While there are lots of people and businesses signed up on Google+, not
many are regularly participating. Do you know what that means? More
opportunity for you!
Since there is so much opportunity to make a name for yourself and
your business on Google+, you should try to post at least once a day—if
not a few times each day. Also, if you’re mentioning a specific person or
business, tag them in your posts by putting a “+” and type their name. A
list will come up, and you can click the right person to add. Interacting
with other users sparks engagement with your followers.
“The more useful the post, the more likely
it’ll be commented on or shared”