Social Media Marketing

THE DEFINITIVE GUIDE TO SOCIAL MEDIA MARKETING 28
Being an Active Participant
Tweeting doesn’t have a one-size-fits-all approach. To be a good and active
participant, you have to mix up the types of tweets you send – including
links, statements, RT’s and interactions. Sending too many of one can
make your Twitter stream less interesting. And sending only links and RT’s
lacks the authenticity of voice Twitter users ind most valuable about the
platform.
Twitter Success Spotlight: The Hop Ice Cream
Cafe in Asheville, North Carolina
The Hop Ice Cream Café in Asheville, NC, is a popular spot that is active
on social media. Greg Garrison, owner of The Hop, says that the business
has been on Twitter since December 2009. An employee of a neighboring
establishment suggested it, and Garrison and his wife decided to give it a
try. They haven’t looked back since.
“Sending too many of one can make your
Twitter stream less interesting”