Social Media Marketing

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THE DEFINITIVE GUIDE TO SOCIAL MEDIA MARKETING 36Should Your Biz Be on Google+?Yes! Though it might feel like juggling yet another social network, thisis not one to miss. Because of the search engine benefits and the Googleconnection, being on Google+ is necessary for your business. It’s also easy.If you’re a small brick-and-mortar business, claim your Google+ Locallisting, which is a business listing with Zagat information that isautomatically created by Google.Convinced? Then it’s time to tap into the power and benefits of Google+.“Because of the search engine benefits…Google+is necessary for your business”
THE DEFINITIVE GUIDE TO SOCIAL MEDIA MARKETING 37Getting StartedTo join Google+ as a business, you must first join as an individual using aGmail account. Start by creating your Google+ personal profile, then youcan use that to set up your Google+ Business Page and claim your Google+Local listing.Creating a Google+ Page for Your Business• Click on the “More” link at the bottom of the left sidebar to ind thePages section.• Click “Create New Page.”• Choose the category that fits your business.• Fill in the necessary information.• Upload your logo, and a cover photo if you have one.• Start posting.Make sure to add the Google+ chicklet (widget) to all pages of your websiteor blog so that those who come to your site can +1 your pages and sharethem with their networks.“Start by creating your Google+ personal profile”
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