Social Media Marketing

THE DEFINITIVE GUIDE TO SOCIAL MEDIA MARKETING 38
What’s Google+ Local?
When Google users search for your business, a Google+ Page comes up
containing location, hours and other information – and if you’ve claimed
that Page, you can revise the information and make changes. “I think one
of the most overlooked areas of optimization for a small business are their
local results. Many small businesses are local in nature, so optimizing their
Google+ Local Page [is] very important,” says John E. Turner of Postali.com.
“Often times people don’t even claim these listings, leaving it up to
everyone else to decide what is being reported about their business. Local
optimization is not the same as traditional search engine optimization, so
make sure you get out there and claim, complete and optimize all of your
business listings.”
“Many small businesses are local in nature”