Social Media Marketing

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THE DEFINITIVE GUIDE TO SOCIAL MEDIA MARKETING 2Content:IntroIntro 3Facebook 6Twitter 19Google+ 33Pinterest 46WrapUpThe Wrap 55
THE DEFINITIVE GUIDE TO SOCIAL MEDIA MARKETING 3If you’re a small business orentrepreneur, chances are you’vedipped your toes in the social mediawaters. But have you really jumped in?Social media is a wonderful and exciting world, and understanding each ofthe tools available will give you the confidence to build a real following thatyou can leverage to increase sales, expand brand awareness, or establisha personal relationship with your customers. And best of all, these socialmedia platforms are free to use. As a small business you may not have thebudget to hire a social media manager or agency, but using social mediadoesn’t have to be expensive.Imagine going to an event and sending a piece of paper around with amessage on it. The message reaches 500 people in 1 minute. Out of those500 people, 50 of them come over to your table because they’re interestedin your message. Out of those 50 people, 10 end up buying a product.Was the 3 minutes (or less) it took to draft up that message worth it? Mostbusinesses would say, “Yes!”. Now imagine being able to have that sameresult every single day. It’s not guaranteed that you’ll make 10 new salesevery time you send out a message via social media, but the reach youhave with social media is instant and effective. Once you have followerson Twitter or Facebook, you then have a built-in audience right at yourfingertips! And, they’re all potential or returning customers.“Once you have followers on Twitteror Facebook, you then have a built-inaudience right at your fingertips”
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