Estetica Magazine ASIA Edition (3/2020)

ASIA
the HairMagazine
AW20 LOOKS
Captivating,Trendsetting
Options for AW2020
INNOVATION
The Power of
Product Development
HAIR GROWTH!
Our Industry Embraces
Return to New Normal

START. STYLE. FINISH.
It’s been part of our brand DNA for more than 40 years to support your
individual style creation. We’ve grouped our products into START. STYLE.
FINISH. because it’s easy, it’s intuitive, it’s how you create and how
you recommend.
#mystylematters
START. STYLE. FINISH.
#kmshair

agostina, runway model
“ REMEMBER
MY STYLE, NOT
MY CLOTHES.”

Estetica n. 3/2020
contents
PUBLISHER AND
MANAGING DIRECTOR
Roberto Pissimiglia
INTERNATIONAL
EDITORIAL DIRECTOR
Sergi Bancells
sergi@esteticamagazine.com
ESTETICANETWORK
EDITOR-IN-CHIEF
Laura Castelli
l.castelli@estetica.it
FEATURES EDITOR
Gary Kelly
estetica.uk@lineone.net
EDITORIAL STAFF
Sara El Basyony
adtraffic@estetica.it
Serena Monachesi
s.monachesi@estetica.it
SALES & PR ASIA-PACIFIC
Luisa Barberis
LAYOUT
Manuela Artosi
m.artosi@estetica.it
Davide Cardente
d.cardente@estetica.it
ESPAÑA
Sergi Bancells, Elisabet Parra,
Bel M. Dolla, Cristina Hernández
DEUTSCHE AUSGABE
Michaela Dee
FRANCE
Stéphanie Argentin, Marie Coccoluto
UK
Gary Kelly
ITALIA
Lucia Preziosi
Glorianna Vaschetto
MÉXICO-LATINOAMÉRICA
Sergi Bancells, Héctor Ramírez,
Ernesto Álvarez,
Karla Cuéllar, Fernando Farfán
USA
Sergi Bancells, Marie Scarano
DIGITAL
Matteo Franceschini Beghini,
Erica Balduini, Ludovica Cavalli,
Erika Marchese, Wilma Sommariva,
Valentina Stella
Catwalks Catwalks A/W 20-21 4
Looks Stacy Fan 12
Design Cool Interiors 14
Vision Elusive Butterfly 16
international trends
Wedding emotions / Autumn attitude 33
The most beautiful
and stylish interiors,
to inspire and create
enthusiasm for
your workspace.
Colour choices
to reflect the
warmest glows
of Autumn,
from russet
browns to
honey golds.

Salvatore Ferragamo
Cloe
Bottega Veneta
Cristiano Burani
Nina Ricci
Phylosophy
IN ALL ITS THOUSAND-
AND-ONE VERSIONS,
THE BOB STILL
REIGNS SUPREME.
ECLECTIC YET HIGHLY
GLAM, IT FORMS THE
EPOCHAL HEART OF
HAIR CREATIVITY.
124 adloremter
fashion
Celine
Gcds

Prabal Gurung
Off White
Missoni
Celine
Anna Sui
Knowles
Gucci
Libertine
Marni
adloremter catwalks
1255

Yamamoto
Dennis Basso
Fendi
Cividini
Naeem Khan Cividini
Rodarte
Marras
6 catwalks

THE CHALLENGE OF THE UPDO
IS THE HARDEST FOUGHT
BATTLE IN THE CAMPAIGN FOR
HAIR SUPREMACY: FROM THE
SALON TO THE (VIRTUAL!) RED
CARPET, STAKES ARE HIGH!
Erdem
Mohapatra
Area
Mischka
Dolce&Gabbana
Fendi
Jonathan Cohen
Sun Sen
Dolce&Gabbana
Ports 1961

Cynthia Rowley
Shimada
Coach
Vuitton
Celine
Findikoglu
Coach
THE ALLURE OF SEVENTIES RETRO,
BUT WITH ACCENTS OF THE
EIGHTIES… AND FOR NOSTALGIA-
LOVERS, A SURPRISE RENAISSANCE
OF UNDULATING WAVES.
124 adloremter

Sergio Hudson
Chanel
Ashish
Dolce&Gabbana
Dolce&Gabbana
Dior
Philosophy
Gucci
Marine Serre
adloremter catwalks
125 9

PRESENTED BY
JAPAN &
YOKOHAMA
26-28 SEPT 2021
www.omchairworld.com

Stacy Fan
Our VIP Look protagonist is beautiful Stacy Fan, founder of
Eurasian Vogue and Asian food lover on Family Style. Daniel
Wong of Goldwell HK Artistic Team comments on her look.
Gary Kelly
Getty Images
Getty Images
Although Stacy Fan was born in England, she spent the first 6 years of her life in Hong Kong. Then she moved back to
London where she committed herself to working hard at her studies to earn herself both a B.A. and M.A. in Theatre from
The University of Kent Canterbury. As well as living in the UK, Stacy has gleaned a very cosmopolitan outlook on life by
having also lived in Beijing, Taipei and Hong Kong. She is the founder of fashion magazine Eurasian Vogue, where her
editorial role gives her the opportunity to interview emerging designers as well as covering all things associated with
beauty, well-being and lifestyle. As contributing editor of Harper’s Bazaar, China, Stacy also produces editorial content for
her online readership in mainland China. As well as being highly respected in the world of media, Stacy is also a committed
foodie. So, when the opportunity to join an online series called Family Style that blends the Asian culture and food—she
jumped on board the project immediately. Family Style features a group of friends and celebrity guests exploring popular
Asian food restaurants and cultural venues.
12 looks

Daniel Wong, Goldwell HK Artistic Team member gives his advice on Stacy’s colour and style. He
suggests that Stacy should just try adding just a few narrow blonde highlights onto the caramel
ashy brown tone that suits her so well. By doing this she would make her hair look even more
super-fresh and bang up-to-date. As regards the styling, a choppy bob haircut with undulating,
bendy waves would look great on her. Stacy could also add some volume and texture at the top of
her hair and make the whole overall look softer and more fashionable.
“A few narrow blonde highlights to
make the tone super-fresh and some
bendy waves for volume and texture”
Stacy is the founder of
Eurasian Vogue, where
her editorial role gives
her the opportunity to
interview emerging
designers as well as
covering all things
associated with beauty,
well-being and lifestyle.

Cool Interiors
Now in its 30 th year, the Takara Business Creation
Awards showcase and reward the best in salon interior
design. Here are the Gold & Silver medallists for 2020. Gary Kelly
Salon ROSSO Zushi-Ginza - Gold Medal
Med "ROSSO Zushi-Ginza" (Zushi City, Kanagawa Prefecture, Japan) which was selected for the Design Award Gold Medal in
the Salon category, is the group’s third shop and was opened as a flagship store. From the concept of ‘Organic x Science",
the motif of the entire space is the image of "lab", and the flow line to provide services to customers is created based on the
large table in the centre. In addition, by preparing a table for each customer, the salon provides a personalised zone in a
simple space. The overall objective was to create a hair salon that is rooted in the community by adding displays and design
elements that depict the horizon and sandy beaches of Zushi Beach. The judges noted the natural and conceptual design,
the details of the façade, and the fact that the entire salon was designed with the movement of people in mind.
Kendrick's of Rochford
14 design

Salon ZETCH - Silver Medal
The objective behind the redesign of this sumptuous barbershop was the re-alloction of space. The owner felt there were
too many seats, which made the overall aspect of the salon look cluttered and cramped. Therefore, by applying the concept
of 'less is more', plenty of open, free space was created resulting in this stunningly inviting, relaxing interior. By setting up a
courtyard within the barbershop, the result is to effect a control on the line-of-sight drawing you through from the exterior
to the interior. This almost seems to bring the beauty of nature and its greenery into this luxurious and comfortable space.
Takara Business Creation Awards is the name of a design
competition annually held by Takara Space Design Corp.,
a group company of Takara Belmont Corp.

Art and nature working
together in perfect synergy,
combining colour and shape
for a result that exudes
stylish sophistication.
Hair: Lok Chan, assisted by
Fred Chan & Noddy Wan
Photo: Cy Hon
Make-up: Elaine Chan
Products: Goldwell
Elusive
Butterfly

“Enhancements &
embellishments,
but true beauty
comes from the soul”
vision
17

18 vision
“Colour me violet,
colour me blue;
my spirit’s alive,
my heart is true”

It’s every young girl’s dream - to be the
centre of attention, to hear the camera
shutters click and hear the crowds
exclaim: “Wow, look at her!”
Hair: Lorenzo Marchelle by Attilio Artistic
Team for Alfaparf Milano
Photo: Vanessa Polignano
Make-up: Davide Maisano

THE WORLD’S
MOST
RENOWNED
AWARDS
IN THE
HAIRDRESSING
INDUSTRY
Association Internationale Presse
Professionnelle Coiffure
5, Rue Boudreau
75009 PARIS (France)
Don’t miss the opportunity... visit now
www.aipp.net
www.aippcoiffure.com

The Best
of the Best!
Hair and
total look by
Soo Ze Siang
of Shunji Matsuo,
winner of the
Estetica Best Choice
Award at the Beauty
Innovator Awards
in Singapore,
sponsored by
Shiseido
Professional.

BIA Estetica
Best Look!
Congratulations to Soo Ze Siang of Shunji Matsuo for
winning the prestigious ESTETICA Best Choice Award.
His edgy & fashion forward creation wowed the judges!
The Beauty Innovator Award is an annual event sponsored by Shiseido Professional. It is an annual
Asia-region photographic beauty design competition centred on the comprehensive creation of hair,
make-up and outfits, but with specific focus on hair design. Estetica Magazine is very proud and
honoured to have the privilege to choose our Best Choice Award, currently held by Soo Ze Siang of
Shunji Matsuo Hair Studio in Ngee Ann City, Singapore. We love the use of structure in creating this
cubic, geometric masterpiece. In perfect recognition of the brief, the total look is highly impactful in
terms of make-up and clothes styling, but the hair always remains the star of the show!
events
23

Grand Prix Winners Singapore
Total
Creation
Chris Goh is the owner
of the HairDo Salon.
She established this
salon 17 years ago and
has more than 20 years'
experience as a
hairdresser. She got her
passion for the craft
when very young, from
her mother, - who is also
a hairdresser.
TSURU NO ONGAESHI BY CHRIS GOH SHU HWI, HAIRDO SALON
This stunning combination of colour and styling is inspired by a famous story from Japanese folklore.
The legend translates as 'A Crane's Return of a Favour' and is a well-known fable about a crane
who returns a favour to a man, after he saves the crane's life when it has been shot down by hunters.
Chris Goh Shu Hwi's interpretation into this Avant Garde creation is a tribute to her advanced
hairdressing skills and demonstrates her ability to define shape and sructure into her work.

Salon Creation
POP! BY DENTON KOH WEI LIANG, DISTRICT 19 BY E-JEAN
Pop Culture is generally recognized by members of a society as a set of the practices, beliefs,
and objects that are dominant or prevalent at a given point in time. Since the term was first
coined in the 1950s, society on a global scale has demanded the latest in trends and styles. By
using bold and fun colours to create a harmonical blend, Denton's look depicts how Pop Art
has helped unify and bring together people from all around the world.
Denton Koh is the
leading stylist of District
19 Salon by E-Jean and
has about 5 years of
experience in the
industry, success now
cuminating in his being
crowned Grand Prix
winner for Salon
Creation.
events
25

THE RED-CROWNED
CRANE TSURU NO ONGAESHI
by Goh Shu Hwi Chris
from HAIRDO
Top 5
Finalists
Total
Creation
GAMES
by Soo Ze Xiang,
Shunji Matsuo Hair Studio
The familiarity of childhood memories, they
will always be at the back of our minds, in
sweet vibrant pinks.
THE QUEEN IS BACK
by Gene Niu, Walking On Sunshine
Freed from her enchanted
imprisonment, the evil queen seeks
to punish humanity by immersing it
darkness forever.
MASK
by Soo Ze Xiang, Shunji Matsuo Hair Studio
“We don’t know you anymore," or so they
tell me. So I stare into the mirror and find
a troubled face peering right back at me.
PEACOCK
by Soo Ze Xiang, Shunji Matsuo
Hair Studio
Pink, blue and purple - all dolled
up in the feathers of our dreams.
One day, we will all wake up from
this the illusion of this dream.
26 events

POP!
by Koh Denton from
District 19 by E-Jean
Top 5
Finalists
Salon
Creation
SILENCE IS LOUD
by Richard Tan Hua Lou,
The Loook Salon
Silence is the space where the
creativity of hair can reverberate.
CHAMELEON WARRIOR
by Li Xin, Ms Atelier
When warriors use body colour
to express emotion, the shade
becomes even more vivid when
they are threatened or want to win
the love of their spouse. Show the
most beautiful clothes to one you
love and the most gorgeous armour
to your enemy!
THE SHINING STAR
by Sean Ng, Shunji Matsuo Hair Studio
Inspired by Mami Sasazaki from the
Japanese rock band, Scandal - a
talented guitarist with a cool look.
Taken from the 2013 album, Standard.
KINTSUGI
by Miho Kimura, 1tto+LIM
Japanese culture has many beautiful
things which I wanted to draw on for my
creation. I love the concept of “Kintsugi
( 金 継 ぎ)” - the Japanese art of repairing.

The experts at Dancoly
discovered long ago that
essences extracted from
deep-sea seaweeds and
various biological active
ingredients has amazing
repairing effect on the hair.
Their Angel Deep Sea Series
provides a range of beautifully
enriched products specifically
created to answer the needs of
every client. Today, beauty and
fashion companies place great
importance on the "eco-friendy"
concept in the realisation of new
products. Respect for the
environment and love of hair are
the two pillars of the philosophy of
Dancoly Paris. The brand's
products offer alternative care
of the deep!
For intelligent beauty
and a committed
approach the Angel
Deep Sea Series
presents a natural and
ecological solutions.
Angels
solutions focused on healthy, shiny
hair. Pure, natural and ecological
Best seller of the Dancoly Paris
brand, the Angel Deep Sea Series
has quickly found its market in
more than 60 countries and is now
distributed in more than 6,000
salons in London, Paris, New York,
Tokyo, Hong Kong, Sydney,
Toronto , Auckland, Shanghai,
Dubai and many more cities. The
brand has acquired in a very short
time a reputation for quality and
efficiency around the world.
DEEP SEA RANGE:
INTENSE HAIR CARE
Angel Deep Sea Series features
Padina Pavonica extract from the
Mediterranean Sea which
stimulates the growth of collagen
and helps maintain a healthy scalp.
Respect for the
environment and
love of hair are the
two pillars of the
philosophy of
Dancoly Paris.

Padina Pavonica’s is one of the active ingredients
in the range and its proven anti-aging and intense
hydration properties will improve the hair's
strength and elasticity leaving hair healthier,
shinier and more hydrated.
Padina Pavonica’s proven antiaging
and intense hydration
properties will improve the hair's
strength and elasticity leaving hair
healthier, shinier and more
hydrated.
BESPOKE SOLUTIONS
FOR HAIR NEEDS
Each and every client has very
specific hair requirements and the
Angel Deep Sea Series always
provides the perfect combination.
A top favourite is Red Angel Color
Protect Shampoo, which gently
cleanses and hydrates coloured and
chemically treated hair. Enriched
with Wild Sakura and perfectly
combined with the deeply
nourishing Padina Pavonica, this
shampoo prevents colour fading
and dryness after colouring and
perming, extends the hair's colour
vitality and gives hair a lasting
shine. It works in perfect synergy
with Color Protect Conditioner,
which hydrates nourishes and
protects colored and damaged hair,
while Wheat Protein and Argan Oil
also help to strengthen the hair
fibre , leaving hair smooth and soft.
A range that offers alternative
care solutions focused on
healthy, shiny, beautiful hair
For more information about the Angel
Deep Sea Series please
visit www.dancoly.com
products
29

When it comes to listing the easiest place in
the world to do business, Singapore is up
there in pole position - with BeautyAsia2021
providing the perfect platform to make the
experience uniquely perfect.
Singapore:
where to be!
D
estination Suntec
Singapore, 1st – 3rd
March 2021 for the
24th Edition of Beauty
Asia Singapore.
Dedicated exclusively to
Trade and Beauty Industry
Professionals, this is the beauty fair
which connects all of the industry’s
movers and shakers under one
fabulous roof. Incorporating
SpaAsia, HealthAsia and
NaturalAsia, BeautyAsia’s allinclusive
4-in-1 networking
exhibition is recognized as the
trusted platform for global
business to convene and showcase
innovative products, as well as
access to a plethora of
opportunities. As Singapore’s
ONLY beauty trade exhibition,
BeautyAsia is a regional gateway to
bold new market ideas and
concepts for this industry.
WHY SINGAPORE?
Recognised globally as probably the
easiest place anywhere to do
business, Singapore’s connectivity
makes it a regional hub for world
markets. A leading financial and
technical centre, it is endorsed as a
‘City of the Future’, a ‘Smart City’ in
every respect. Changi Airport SG
serves over 100 airlines flying to 300
cities worldwide accessing an
incredible 4 billion people within a
7-hour flight radius. And when you
touch down in Singapore the
smooth operation doesn’t end there
– far from it! The speed and
efficiency of the public transport
system is second-to-none. Peace-ofmind
is also paramount for
international visitors and Singapore
enjoys a very low crime rate, and
political stability, as well as being
sheltered from natural disasters.
WHY BEAUTYASIA?
Over its 23 years, BeautyAsia
has welcomed an increasing
number of international exhibitors,
with the event being recognised as
the driving force for establishing
trends, a platform for new
opportunities and a test-bed for
innovative products. The trade fair
continues to establish a strong
foothold in Asia’s beauty and
wellness industry as professionals
converge in Singapore to anchor
their business here and serve the
Southeast Asia market. BeautyAsia
celebrates it 24th edition in 2021 as
we welcome more exhibitors from
countries as far as the United States,
Poland, Moscow, New Zealand,
Italy, as well as the regional
countries Thailand, Taiwan, Hong
Kong, China, Japan, Korea and
many more. Exhibitors have greatly
benefitted from the business
matching programme @BeautyAsia
that connects like-minded
businesses with esteemed trade
buyers and visitors, ensuring time is
well spent at the event.
For more information please visit
www.beautyasia.com.sg
events
31

MODA
INT’L
WED
DING
EM TIONS
AUT
UMN
ATT TUDE

WEDDING
EM TIONS
"The true beauty of the bride lies in the eyes of the groom", or so they say. Nevertheless, the unwavering admiration of her husband-to-be is by
no means all it takes for a girl to feel at her best on the big day: it takes a never-to-be repeated commitment to creating that sublime total look!
"La vera bellezza della sposa sta negli occhi dello sposo ", o almeno così si dice. Tuttavia, l'ammirazione incrollabile del futuro marito non è
tutto ciò che serve affinché una ragazza si senta al meglio nel suo grande giorno: ci vuole un impegno irripetibile per creare un look sublime!
Man sagt: "Die wahre Schönheit der Braut liegt in den Augen des Bräutigams". Trotzdem ist die unendliche Bewunderung ihres zukünftigen
Mannes keineswegs alles, was eine Frau braucht, um sich an diesem großen Tag in Bestform zu fühlen: Es bedarf eines nie dagewesenen
Engagements, um diesen grandiosen Look zu kreieren!
La vraie beauté de la mariée est dans les yeux de son époux. Comme le veut la tradition. Mais l'admiration du futur marié ne suffit pas toujours
pour que la jeune femme se sente parfaite. Il lui faut également de nombreux préparatifs pour que sa beauté rayonne ce jour-là.
"La verdadera belleza de la novia está en los ojos del novio", o eso dicen. Sin embargo, la admiración inquebrantable de su futuro esposo no
es, de ninguna forma, todo lo que se necesita para que una mujer se sienta en su mejor momento en el gran día: ¡se necesita un compromiso
inagotable para crear ese look total sublime!

Hair: Anne Veck
Photo: Patrice Guyard
Make-Up Shameem Kumar
Dresses: Cymbeline
Styling: Maddy @ Bicester Bridal

WEDDING
EM TIONS
BRIDAL
DREAMS
MADE REAL
IN BEAUTY
& PASSION
All images by: Hair: Anne Veck/Photo: Barry Jeffery/Make-up: Janine Bird/Styling: Kate Jeffery

WEDDING
EM TIONS
Hair: Simon Hill,
Sesh Hairdressing
Photo: Chris Bulezuik
Make-up: Michael Becman

georgiykot
mpobedinskaya
clairehartleystylist
oksana_sergeeva
Hair: Artistic Team Inebrya
Photo: Filippo Fortis

WEDDING
EM TIONS

All images by:
Hair: Kiwiblue
Make-up: HochWerk

WEDDING
EM TIONS
Hair: Juan Ayoso/Photo: Antonio Luna /Make-up: Jose Merina/Styling: Maria Divan
viola–pyak
immaweddinghairstylist
picheski–spb
paulandmego
Hair: Rafael Bueno/Photo: Dani Medina/Make-up: Jorge Sánchez/Styling: Rodolfo Mcartney

INDIVIDUALITY
REIGNS SUPREME
INTRICATE PLAITS &
ACCESSORIES ADD
THEIR OWN VIBE
Hair: Gandini Team
Photo: Paulo Rentfle
Make-up: Alemka Krupc
Styling: Amélie L.

WEDDING
EM TIONS
All images by:
Hair: Xevi Jubany for KIN Cosmetics
Photo: María Bailac
Make-up: Emma López García
Styling: Jordi Dalmau Costura
Products: KIN Cosmetics

Hair: Philip Bell for Ishoka
Photo: Trevor Leighton

WEDDING
EM TIONS
alexandralee1016
kasia_fortuna
hairbykatied
nikihair-ru
Hair: Eric Sammartano & Laurent Legal/Photo: Daniel Pister/Products: Wella Professional
theweddinghair
company
katieleehair
caraleestyles
nina.hair.stylist

WEDDING
EM TIONS
HAPPY IS
THE BRIDE
THAT THE SUN
SHINES ON...
Hair: Toni Pellegrino
for Sposi Magazine

Hair: Toni Pellegrino for Atelier Emè
Photo: Gianmarco Vetrano
Hair: Toni Pellegrino
for Sposi Magazine

WEDDING
EM TIONS
Hair: Olga García
Photo: David Arnal
Make-up: Wilder Rodríguez
Styling: Aaron Gil

amandajeank
hairbykatied
samirasjewelry
katieleehair
Hair: Mayte Garrote
@ Different Estilistas
Photo: David Arnal
Make-up: Jose Luis Blasco
Styling: Visori Fashionart

WEDDING
EM TIONS
paulandmego
haircome
lova_studio
nadigerber

All images by:
Hair: Juanmy Medialdea
@ Juan Miguel Medialdea Peluqueros
Photo: Alejandro Onieva
Make-up: Sergio Castillo, D&D
Styling: Juanmy Medialdea
Products: Schwarzkopf Professional

WEDDING
EM TIONS
Hair: Carine Larchet
Photo: Greg Alexander
Make-up: Carine Larchet
Products: LaRoche Posay,
Eugène Perma

SHORT & SHARP,
THE BOB IS
PERFECTION -
WHATEVER THE
TOTAL LOOK
Hair: Xaro Ferri Sanchís
@ Xaro Ferri Estilistas
Photo: Julian Gabaldón
Make-up: Karla Rillo
Styling: Vicente Blasco

WEDDING
EM TIONS
Hair: Llongueras

samirasjewelry
nikihair-ru
theweddinghair
company
kasia_fortuna
Hair: Llongueras

WEDDING
EM TIONS
All Images by:
Hair: Kílian Garrigós, Miguel
Silva, Inna Lipkovich
Photo: David Arnal
Make-up: Natalya Sidorova
Styling: Strekoza

WEDDING
EM TIONS
Hair: Trevor Sorbie Art Team
Photo: Boy / Girl
Make-up: Victoria Martin
Styling: Cynthia Laurence-John

DEFY CONVENTION AND
DROP A BOMBSHELL:
IT'S YOUR BIG DAY
FOR TURNING HEADS!
Hair: Kiwiblue
Make-up: HochWerk

WEDDING
EM TIONS
Hair & Photo: Ross Charles/Make-up: Sonia Schofield/Styling: Ross Charles
nina.hair.stylist
Hairstyle_by_elena_
demchenko
mpobedinskaya
iselinakslen

Hair: Jonathan Turner
Photo: Michael Young
Make-up: Kirsten Bailli
Styling: Clare Frith

WEDDING
EM TIONS
All images by:
Hair: Juanmy Medialdea @ Juan
Miguel Medialdea Peluqueros
Photo: David Arnal
Make-up: Sergio Peña Castillo,
Jessica del Arbol
Styling: Juanmy Medialdea

WHEN THE WORLD
IS YOUR OYSTER
IT'S DOWN TO YOU TO
FIND YOUR PEARLS!

amandajeank
alexandralee1016
hairstylist.dream
luxxloxx
Hair: Gennaro Diana, Roberto Vitaro, Valentina Musco for Matrix/Photo: Oak Studio/Styling: Maison Le Dive/Products: Matrix
viola_pyak
nadigerber
haircome
borisboriswho

WEDDING
EM TIONS
Hair: Filippo Sepe
Photo: Cesare Colognesi
Make up: Kriss Barone

Hair: Alfaparf Milano
AUTUMN
ATT TUDE
From bright reds and burnt oranges to russet browns, Autumn is not only an attitude, but an immersion into a tender, aromatic dream. Cool yet
vibrant, its beauty is reprised in the hair fashion trends that borrow its name. Lose yourself in the autumnal spirit and feel free to roam!
Dai toni aranciati alle nuance ruggine, l'autunno non è solo un atteggiamento, ma un'immersione in un sogno tenero e profumato. Fresco ma vibrante,
la sua bellezza è ripresa nelle tendenze della modacapelli che si rifanno al suo nome. Perdetevi nello spirito autunnale e sentitevi liberi di creare!
Von strahlenden Rottönen und leuchtendem Orange bis hin zu Rostbraun. Der Herbst ist nicht nur eine Jahreszeit, er ist ein Eintauchen in einen
zarten, duftigen Traum. Kühl und dennoch strahlend. Herbstliche Namen spiegeln sich in den Haarfarben wider. Tauchen Sie in die herbstliche
Stimmung ein und beflügeln Sie Ihre Kreativität!
Des reflets cuivrés aux tonalités de marron intenses, l'automne n'est pas seulement un style, mais s'offre comme une immersion. Un rêve tendre
et parfumé. Fraîche et vibrante, sa beauté inspire la tendance coiffure. Laissez-vous séduire par son esprit et sentez-vous libre de créer !
Desde rojos brillantes y naranjas tostados hasta marrones rojizos, el otoño no es solo una actitud, sino una inmersión en un sueño tierno y
aromático. Fresca pero vibrante, su belleza se refleja en las tendencias de la moda del cabello que toman prestado su nombre. ¡Piérdete en el
espíritu otoñal y siéntete libre para crear!

Hair & Art Direction:
Tom Connell for Davines
Colour: Ashleigh Hodges
Photo: Stefano Galuzzi
Make-up: Victoria Martin

AUTUMN
ATT TUDE
Hair: Eric Zemmour
Photo: Stéphane Gagnard
Make-up: Kelly McClain
Products: L'Oréal Professionnel,
Babyliss Pro, Great Lengths,
Mizutani Scissors

Art director:
Miquel García Cotado
Hair: Revlon Professional
Artistic Team
Photo: Miguel Reveriego
Make-up: Dani Rull

In this page:
Hair: J .Ayache, G. Mandelli,
Q. Barnette for Jean Louis David
Photo: M. Bresson
Make-up: N. Maillard, M. Hirano
Styling: F. H. Evans
EMBRACE THE WARM SHADES OF AUTUMN:
TAKE HEART, THERE’S A CRISPNESS IN THE AIR.

Hair: Paddy McDougall,
Andy Smith for Indola
Styling: Christopher Maul
AUTUMN
ATT TUDE

AUTUMN
ATT TUDE
Hair: Angelo Seminara,
Goldwell Global Ambassador
Colour: A. Seminara,
Takashi Kurokawa
Photo: Andrew O'Toole
Make-up: Laura Dominique

Hair: Giovanni Iovino for Cotril
Photo: Andrea Varano

THE SICILIAN ADVENTURE: WARM LIGHT, ANCIENT
HERITAGE, BRIGHT COLOURS & COOL LIFESTYLE!
In this page:
Art Director: Rossano Ferretti
for Great Lengths
Photo: Alessandro Molinari

AUTUMN
ATT TUDE
Hair: Groupe VOG - Mon Coiffeur Exclusif

AUTUMN
ATT TUDE
Hair: Laetitia Guenaou
Photo: Przemysław Choła
Make-up: Karolina Supernak

Art Director: Yuri Coppari
Hair: La Biosthetique
Artistic Team Italia

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IMAGINE COLOUR.
NOW MULTIPLY IT.
Advertorial

Advertorial
Elumen HD max Technology penetrates
deep into the hair to create colour intensity
and longevity.
The @Elumenated Technology combines
oxidative dyes and direct dyes in the
same pre-mixed shade formulation for
the first time.
The HD 3 Color Technology in @Pure
Pigments creates multi-dimensional,
high-definition colour results for unique
light reflections from all angles.
FIRST SUPER-CHARGED
DIRECT DYE FORMULATION
ELUMEN
RESEARCH BEGINS:
COMBINING DIRECT DYES
WITH OXIDATIVE DYES
UNIQUE
COLLABORATION
WITH FUJIFILM
1998
2001
2002
2002

LEADERS FOR 20 YEARS.
AND IT’S JUST THE BEGINNING.
GOLDWELL GIVES US A GLIMPSE INTO THE FUTURE OF DIRECT DYE TECHNOLOGY.
Elumenation is Goldwell’s first-of-akind
portfolio of direct dye-based
products, which take hair colour to
a whole new level. An entirely new
category of Color Technology that
started with a question posed by
Goldwell’s Research & Development
scientists: how to make direct dyes
better?
To fully grasp the uniqueness of
Goldwell’s mastery of direct dyes, we
need to look back to 20 years ago.
Direct dyes do not penetrate deeply
into the hair, which means that they
wash out easily. This was the starting
point of “Project Super Color”.
Starting with the launch of Elumen
in 2001, Goldwell’s mastery of direct
dyes became evident when they
created a direct dye that could last
like a permanent colour. From that
point on, creating colour that was
shinier and more brilliant than ever
before became the brand’s mission.
The Ring Effect: Elumenation adds even
more multi-dimensional shine to every colour
service through the use of technologically advanced
direct dyes.
In 2002, Goldwell began a collaboration
with the colour and photo dye
experts at Fujifilm to explore new
types of direct dyes that had never
been used in hair colour before. This
collaboration led to a number of
remarkable innovations in direct dye
technology, including the creation
of @Elumenated Hair Colour in 2014.
A milestone for Goldwell, combining
oxidative dyes with direct dyes in
pre-mixed formulas so that colour
not only wraps the hair with direct
dye brilliance, but provides the full
coverage of an oxidative hair colour.
The pinnacle of the Goldwell/Fujifilm
collaboration came with the development
of the HD 3 Color Technology,
found in @Pure Pigments, a completely
new direct dye molecule derived
from photo dyes, which creates
multi-dimensional shine and gives
entirely new depth, dimension and
holographic brilliance to hair colour.
“Direct dye technology has been
around for a long time with no
significant innovation. Our goal
was to push the performance
further – to make it better, brighter
and more long-lasting.”
DR. DOMINIC PRATT
VICE PRESIDENT KAO
RESEARCH & DEVELOPMENT
“Elumenation opens up an entirely
new world of hair colour creativity.
Layers of colour create never-beforeseen
effects in every hair colour
service. It’s a whole new category
of service for salons that want to
set themselves apart by delivering
truly bespoke hair colour.”
JOHN MORONEY
GLOBAL CREATIVE DIRECTOR
High-definition direct dye additives that elevate
oxidative hair colour with incredible vibrancy
and brilliance: this is @Pure Pigments.
@ELUMENATED HAIR COLOUR—
DIRECT DYES AND OXIDATIVE
DYES IN THE SAME FORMULA
HD 3 COLOUR
TECHNOLOGY
DEVELOPED
SILKLIFT CONTROL
WITH HD 3 COLOR
TECHNOLOGY
@PURE
PIGMENTS
INNOVATION
NEVER STOPS
2014
2016
2016
2018
The future

Advertorial
CREATIVITY.
TAKEN
FURTHER.
Goldwell’s world of Elumenation
comprises oxidant-free colour, readyto-use
formulas and high-definition
direct dye additives. Elumen, Topchic,
Colorance and @Pure Pigments give
every stylist the creative tools to
reveal the true artist inside. Encouraging
them to play around with
multi-layer dyeing, brilliance and
shine—using highly-efficient direct
dyes.
COLOUR MORPHING
Iridescent, holographic effects that change
and move with the light. Multiple tones of
@Pure Pigments create dazzling, morphing
colour effects.
COLOUR BOOSTING
Adding tone-on-tone colours to Topchic and
Colorance formulations creates spectacular
intensity. Show-stopping looks with vivid
brilliance and colour saturation.
COLOUR WASHING
Adding @Pure Pigments drop by drop to
toners and blonde shades creates pastel
washes of colour from subtle to intense.
COLOUR COOLING
Beautiful rich cool tones are created by
adding @Pure Pigments Matte Green and
Pearl Blue to reduce and eliminate warm
tones in the hair.
A WHOLE NEW WORLD
@Elumenated Hair Color is more than a new colour. It adds a whole new
category of hair colour services to the salon menu, encompassing full head
colour applications, dimensional blondes and freehand or balayage services.

“The intensity and shine of
Goldwell’s colour is what
initially attracted me to the
brand. Then I discovered
all the technology behind it
and I can honestly say I’ve
never seen hair colour like
this before. It’s the future
of hair colour!”
ANGELO SEMINARA
GLOBAL BRAND AMBASSADOR
COOL IS THE NEW HOT
The new Elumenation COOL CHIC shades welcome a whole new look in hair
fashion. The latest shade collection combines warm shades with icy cool
@Elumenated tones to create trendy, wearable shades elevated by Elumenation.
Everything you need to create truly individual fashion statements.
Check out the latest addition to @Pure Pigments – COOL PINK.

Waves:
reinvented!
NUWAVE by Goldwell is the
revolutionary shape changing wave
treatment for effortless waves and hair
that feels as good as it looks.
Totally en-vogue, wavy
hair is the styling
trend that rode high
through the summer,
but has continued to
enthrall and captivate
clients as we head into
Autumn. The beachy, tousled
textures of summer are softening
as the season changes, but this is a
style choice that's staying with us
for a good while yet! To create,
style and maintain beautiful
undulating waves, product choice
is fundamental. Be they classic
beach waves, bouncy voluminous
waves, loose and sexy waves or
messy textured waves, NUWAVE
by Goldwell is proving to be an
absolute game-changer. This
incredible new innovation in

Perfection
Every Time
NUWAVE’s new
“Smart Control
Bond System”
ensures that when
the waves reach the
shape, the processing
stops. No fear of
over-processing.
texture and shape change means
you and your salon clients can
enjoy total freedom of styling.
NUWAVE’s gentle technology is
even suitable for highly damaged
and/or bleached hair
FOUR STEPS TO
EFFORTLESS WAVES
The NUWAVE 1 PREP CREAM
starts the shape change process by
gently softening only a minimum
amount of bonds. The NUWAVE 2
SHAPING LOTION activates the
softened bonds and promotes a
controlled shift into the desired
shape. Then the NUWAVE 3
REPLENISHING SERUM rebuilds
the integrity of the hair by infusing
it with Keratin, Amino-Acids and
Panthenol. And in the last step, the
NUWAVE 4 LOCK-IN FLUID
finishes the shape-changing process
by locking the bonds and sealing the
waves for up to three months.
CARE. STYLE. RESTYLE.
NUWAVE is the perfect styling
foundation for styles that last
longer. From styled to unstyled and
back to styled – everything is
possible with NUWAVE.
DUALSENSES and STYLESIGN
are the perfect companions to
create most wonderful waves!
STYLESIGN Curls & Waves styles
the most beautiful, perfect wavy
looks. The new Soft Waver is a
Lightweight Wave Fluid for softly
shaped, natural-looking waves with
easy movement. It helps to activate
and support the NUWAVE look.
Yes, NUWAVE is a new wave trend.
And no, nobody is stuck to just one
look! Smooth and straight, volume
and body or big glamourous curls:
It’s all possible by adding the
favourite STYLESIGN products to
create whole new looks!
Break from
Convention
NUWAVE is not
only a new way of
creating waves, it’s
also a new way of
working with tools.
Goldwell breaks away
from conventional
wrapping techniques:
fun and new tools
dedicated to support
stylists creativity.
The possibilities are
endless and services
will be faster and
easier. Make waves.
Have fun..
“NUWAVE: a gamechanger
in creating
gorgeous waves
To discover more, please check out the NUWAVE education styling videos at:
https://www.goldwell.com/nuwave/
products
87

Deconstructed Fringe
(right): Natural,
minimal and causal,
the highlight is the
deconstructed
fringe which is just
above the eyebrow.
The look is retro
modern, also
presenting aspects
of simplicity,
casual and chic.
KMS PRODUCTS:
(start) MOISTREPAIR
Leave-in Conditioner;
(style) HAIRPLAY
Sea Salt Spray;
(finish) HAIRSTAY
Working Hairspray.
Hair ethics
KMS is dedicated
to promoting industry
awareness of environmental
issues, and has
been hair sponsor
of Redress Design
Award for 4 years.
R
edress is a pioneering
Hong Kong based
NGO working to
reduce textile waste and
promote environmental
sustainability in the
fashion industry.
Kao Salon Division, which
incorporates KMS, is committed
to use natural ingredients and
constantly take measures to
avoid procedures which cause
the pollution during product
production. Its promotional
materials are printed with FSC
certified paper to ensure the forest,
where the paper sourced, is being
managed in a way that preserves
biological diversity and sustains
economic viability. KMS itself is
dedicated to promote and raise
the industry awareness on the
importance of environmental
protection. Now supporting the
Redress Design Award for the
fourth consecutive year, KMS guest
hairstylist and international session
stylist Marco Chan and KMS
Hong Kong Artist Team Member,
Anthony Cheng, created 2 tousled
hairstyles – Deconstructed Fringe
and Disheveled which made the
finalists’ design concept on fashion
waste reduction stand out.
Disheveled (left): Natural, disheveled and sleek are the keynotes for this hairstyle, which will not give any
greasiness.. The focus of the design is to keep the ends lightweight with natural moisture and shine. Pull the
hair down and grip the ends causally to create texture. KMS PRODUCTS: (start) MOISTREPAIR Revival Creme;
(style) HAIRPLAY Liquid Wax; (finish) HAIRSTAY Molding Pomade and MOISTREPAIR Hydrating Oil.

Hair: Tsuru No Ongaesi
by Chris Goh Shu Hwi
Photo: Gary Chong
Chern Wei. Live Gallery
Make-up: Emiko
Products: Shiseido Professional
Estetica n. 3/2020
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WAVES
YOUR
WAY
What seemed impossible, now
go for it. With NUWAVE, create
effortless waves with all the freedom.
So your clients can style and restyle
as they want. Try it now!
www.goldwell.com
#WAVESYOURWAY
#GOLDWELLNUWAVE