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The allure<br />
ofAllegro<br />
Allegro Dinkwanyane is a force to be reckoned with in the business world. In fact,<br />
her success is rather intimidating. Yet beyond the boardroom, she embraces<br />
motherhood, Instagram and all foodie things in the most humble and charming ways.<br />
ou can<br />
learn<br />
a lot about<br />
Allegro<br />
Dinkwanyane<br />
from her<br />
Instagram grid…<br />
She’s a mother,<br />
bookworm and<br />
fashionista – honestly,<br />
her shoes are to die for!<br />
She’s humble, candid and<br />
most definitely a foodie<br />
– the pics of her dishes<br />
are droolworthy! She’s<br />
a savvy businesswoman, influencer<br />
and serial entrepreneur – seriously,<br />
she built her business from a<br />
blog to nine entities under one<br />
umbrella group.<br />
To put it frankly, Allegro is an<br />
absolute powerhouse. And she’s<br />
refreshingly authentic too.<br />
What you see on Insta is what you<br />
get in real life – or, as this Waterfall<br />
City resident and businesswoman<br />
puts it, ‘I really just post what I like<br />
and I guess the likeminded people<br />
or people who find my content<br />
interesting will follow.’ And they do<br />
– her following is substantial, yet<br />
she says she doesn’t obsess over<br />
social media numbers.<br />
‘I love the opportunities social<br />
10 Get It Magazine <strong>Nov</strong>ember 20<br />
media offers us to connect with<br />
people we probably would have<br />
never met. I personally just like<br />
sharing some parts of my life as<br />
well as my business so that my<br />
followers either relate or see a<br />
different side to me they never<br />
knew existed.’<br />
It’s unsurprising then, that<br />
this social media-savvy<br />
businesswoman’s background<br />
is in media. Allegro majored in<br />
communications and philosophy<br />
for her Bachelor of Arts degree at<br />
the University of Johannesburg<br />
(UJ) and she has a social media and<br />
marketing qualification from the<br />
University of Cape Town too. Yet,<br />
a lot of her business knowledge<br />
comes from on-the-job learning<br />
as, during the final year of her<br />
degree at UJ, the then-21-year-old<br />
Allegro started her blog, Orgella<br />
Entertainment.<br />
‘I took the leap of faith to start<br />
my business with no prior work<br />
experience because I wanted to<br />
learn from a young age and have<br />
the opportunity to make all the<br />
mistakes that needed to be made<br />
in the early stages of my business,’<br />
explains Allegro.<br />
‘A lot of people told me that I’m<br />
too young and inexperienced<br />
to run my own media company<br />
but I did it anyway. I don’t regret<br />
the step I took, although it<br />
was not easy, it has been<br />
rewarding.’<br />
Seated at coffee<br />
shops in those<br />
early days, and<br />
later converting<br />
a bedroom into a<br />
home office, Allegro<br />
built up her business.<br />
Soon she added a<br />
charity foundation and public<br />
relations agency to form the<br />
Orgella Group.<br />
Just nine years later, nine entities<br />
now fall under the Orgella Group,<br />
including events management,<br />
private property and farming.<br />
Allegro has hired staff and moved<br />
into office space in Waterfall City.<br />
‘Every business in Orgella Group<br />
is something that I am passionate<br />
about and saw a gap in the<br />
market to offer something unique<br />
or simply a service that people<br />
needed as a better alternative.’<br />
Her business is most certainly a<br />
passion project – so much so that<br />
the name ‘Orgella’ is Allegro spelt<br />
backwards. ‘The name itself was<br />
inspired by Oprah Winfrey. She has<br />
a company called Harpo, which
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