Better Nutrition November 2020

FIT & HEALTHY *
Gone are the days when your workouts
have to feel like a monotonous chore—
walking on an endless treadmill, suffering
through sit-ups, and counting jumping
jacks are so 2015. Instead, you can use
virtual reality to put yourself right into
a video game workout or game your way
through a series of planks. And we owe all
this newfound fitness fun to technology.
“In many ways, technology is driving
fitness,” says Mohammed Iqbal, founder
26 • NOVEMBER 2020
exercise & diet for active lifestyles
5 Apps That Make Your
Workouts More Fun
High-tech ways to work up a sweat at home or on-the-go.
BY JILL SCHILDHOUSE
and CEO of SweatWorks, a design
development agency focused on
delivering bespoke digital products to
the fitness industry. “While the use of
technology has been commonplace at
fitness centers, the evolution that has
been happening over the past 10 years
is the personalization of fitness and
moving it closer to your home. The
addition of a wearable, such as an
Apple Watch or Fitbit, exponentially
expands the influence of all-day tracking
into your fitness journey.”
Iqbal says that brands have started
investing in their digital experience
significantly over the past four years
as the trend toward on-demand and
at-home fitness has continued to
grow. And the timing couldn’t be better,
considering the pandemic’s far-reaching
effect on the fitness industry—gym
closures, restrictions on community team
Photo: adobestock.com