Retailers Forum Feb. 2021 EMAG

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forumworkshop FORUM WORKSHOP It is called suggestion selling, and volumes have been written about it. Simplified, it means when someone comes to your store in response to the advertised special, the salesperson or clerk has to (not should, has to) say, “Now such and such would go nicely with that” or “Would you like a such and such to put that in?” A talented, trained salesperson will make the two items seem essential, inseparable, and important to the customer. And once presented, the idea will seem obvious to the client – something he or she would have thought of, given the time. A camera needs a bag; a shirt needs a tie; even lettuce needs salad dressing. CUSTOMER SERVICE This is customer service. Whether you sell on-sale or as-marked, customer service matters more than anything else if you want to build a clientele of repeat customers. This does not include “bargain hunters” or the poor. We are talking about people who have enough money to cater to their perceived needs, as well as, or rather than, their real needs. Those who need clothes because the old ones are worn out past repair will price shop. They will put up with rude salespeople if the price is cheap. But if you are trying to get a share of Americaʼs discretionary income, set your sights higher. continued.. FREE 14-DAY TRIAL www.FBcampaigns.com Page 48 FEBRUARY 2021 | RETAILERS FORUM MAGAZINE Plan and organize all your social messages for the days, weeks and months ahead with Social Web Suite’s marketing calendar. Fully integrated system allows you to manage ALL your social media posts from one place and even includes tracking! Easy to use for all size businesses.
Collaborative Collections FRESH NEW LOOKS FOR TODAY’S LIFESTYLES Dozens of Top Designers Fontana 2.0 - VERIANA Retail: $116.93 Wholesale: $21.06 Guess - W74A61D2R90 Retail: $152.05 Wholesale: $85.43 Guess - W83N23 Retail: $175.57 Wholesale: $91.29 Pinko Shirt - 1G12N6-Y3LL Imperial - CGJ8VGO Calvin Klein Tee- J20J204721 Retail: $245.80 Retail: $67.89 Retail: $80.76 Wholesale: $63.19 Wholesale: $21.06 Wholesale: $44.47 BoutiqueCloseouts.com Click on DAILY DEALS for Retailers - Buy Wholesale (scroll to bottom of site, click on WHOLESALE) All Sizes Available • Low Minimum Orders • Special Wholesale Prices - Retailers Must Register on Site RETAILERS FORUM MAGAZINE | FEBRUARY 2021 Page 49
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Retailers Forum Feb. 2021 EMAG

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